Entrepreneurs: Mastering Communication & Influence for Success with Jessen James + Others

Episode Transcript

Speaker 1 (00:00):
The following is a paid podcast. iHeartRadio's hosting of this
podcast constitutes neither an endorsement of the products offered or
the ideas expressed.

Speaker 2 (00:09):
But takeaways treat people like that people we wanted.

Speaker 3 (00:12):
To get the most out of our morning routine.

Speaker 4 (00:14):
The Passage to Profit is how many good decisions can
you make in a row in pursuit.

Speaker 5 (00:20):
Of your profit.

Speaker 6 (00:21):
I'm Richard Gearhart and I'm Elizabeth Gearhart. You've just heard
some snippets from our show. Do you want to know
more about starting your business?

Speaker 7 (00:27):
Stay tuned, ramping up your business?

Speaker 8 (00:32):
The time is near.

Speaker 7 (00:33):
You've given it hard, Now.

Speaker 8 (00:35):
Get it in gear.

Speaker 1 (00:36):
It's Passage to Profit with Richard and Elizabeth Gearhart.

Speaker 9 (00:41):
I'm Richard Gearhart, founder of Gearhart Law, a full service
intellectual property law firm specializing in patents, trademarks, and copyrights.

Speaker 5 (00:48):
And I'm Elizabeth Gearhart.

Speaker 6 (00:50):
Not an attorney, but I do marketing for Gearhart Law,
and I have my own startups and podcasts.

Speaker 9 (00:55):
Welcome to Passage to Profit, the Road to Entrepreneurship, where
we talk with celebrities and entrepreneurs about their stories in
the business world. On the show, a special treat Jessin James.
He's a world renowned, nine time award winning international speaker,
entrepreneur and business mentor, and we really look forward to
hearing from him.

Speaker 6 (01:14):
And then we have two other amazing guests. It has
Skyler Williamson, who has just done so many different things.
He's an experienced real estate agent, investor, keynote, speaker, entrepreneur,
the remarkable worktter success in the military and business.

Speaker 5 (01:28):
We're going to ask him.

Speaker 6 (01:28):
How he did it all big to do list that
this next one was hard to read this morning. Well,
I hadn't had enough caffeine yet. But Lindsay and Scott
Sosio are from Lavender, a luxurious line of wellness oriented coffees,
rusted for balance, never bitter in our sour, sustainably grown
from small farmholders around the globe. I love good coffee,

(01:49):
but I hate better coffee, so I can hardly wait
to hear from them. And later on we'll hear from
our friend Alisha Morrissey, a great jazz singer.

Speaker 9 (01:56):
But before we get to our distinguished guest, it's time
for you new business Journey two and five Americans. Our
business owners are there thinking about starting a business, and
we always like to ask our guests a question that
may be relevant to them. So today's question is going
to be have you ever pivoted? And if you did,
how did it make you feel? And we mean pivot

(02:17):
in a business sense here. We don't mean just like
spinning around. You know that would be ridiculous. So justin
welcome to the show, let's talk about a professional pivot
that you may have had.

Speaker 10 (02:26):
I've had a career change on a few occasions. However,
people know me as being a former psychiatricness and that's
when I pivoted from psychiatricnessing into business. Not through choice,
but there's often as saying, if you don't move on life,
life moves on you.

Speaker 2 (02:40):
And during the downturn of the economy.

Speaker 10 (02:42):
In two thousand and eight two thousand and nine, my
employer decided that they don't need me anymore after climbing
the ranks in the medical field, and that forced me
to actually pivot into setting up my own healthcare company,
which was a blessing really, And as a result of
becoming quite successful in that and becoming financially free and
all that kind of stuff, I then pivoted again because

(03:03):
I believe money brings you a certain level of happiness,
it doesn't bring you fulfillment, and fulfillment for me comes
in the form of giving back. So I then pivoted
and retrains a professional speaker in twenty fifteen, and it's
just been one hell of a journey.

Speaker 2 (03:14):
But it's something that I love.

Speaker 10 (03:15):
I get to do something I love, I get paid
for that, but I also get to make the world
a better place.

Speaker 2 (03:19):
So what a beautiful pivot.

Speaker 9 (03:20):
What was your emotional state during these pivots?

Speaker 2 (03:23):
When I lost my job, it was like, my goodness,
what on earth?

Speaker 10 (03:26):
I mean anyway, you know, anyone would have gon into
panic mode, which is quite normal, and it's that's what
happened to me. I can't say it was all glorious
and wonderful, you know. It was like, what's going on here?
My immediate default was to go back to my comfort zone,
which is what a lot of entrepreneurs, a lot of
people do in the first place, which is okay, great,
you don't want me, but another company will because of
my skill set. So it was immediately should I go

(03:47):
and get another job? And I could have actually got
another job in a private hospital. It would have taken
me in a heartbeat. However, that will be putting myself
back in the same situation again where I'm exposed to
perhaps being made redundant and again, and so so I
decided to not do that. And often I'd like to
say when the emotion's highly, intelligence is low, so I
like to level myself out first and really reflect on

(04:08):
what is it that I want to do. And I
actually realized that what I was doing in my job
was being an intrapreneur. I was entrepreneurial within someone else's organization.
So I really wanted to do my own thing. I
was just doing it under the comfort of somebody else.
So I thought, well, hey, look, if I'm going to
do this, I've got the knowledge and no health care.

Speaker 2 (04:24):
I'm a nurse. I've got this.

Speaker 10 (04:26):
So that was the brave emotion kicking in. And then
two minutes later, my little voice goes, what on earth
are you doing? And that was tough, But I guess
it was a roller coaster if I'm very honest, guys,
it was a roller coaster of emotions from highs, lows,
left right, so you name it. However, for me, it
was more being very very clear on what I wanted now.
What I wanted was to be able to have some
level of freedom, which unfortunately employment doesn't bring you. And

(04:49):
I guess I made my value for freedom stronger than
my value for for security.

Speaker 2 (04:53):
Often people get it mixed up.

Speaker 10 (04:55):
They want to be free, that they value security over freedom,
so they stay in jobs they don't like he's starting
a business, or they stay in relationships that don't serve
them versus stepping out into the big bad world. So
I had to really change the value hierarchy of mine
and go right.

Speaker 2 (05:08):
Freedom is the biggest value of mine right now, one
hundred and ten percent.

Speaker 9 (05:12):
Great Skuyler, tell us about a pivot that you've done,
and how did you feel when you were pivoting.

Speaker 4 (05:17):
Like justin, I've had several. The first one really was
when I moved from the military as a career into
corporate America. And I would say I was afraid, you know,
everything I studied in my undergraduate you know, I didn't
practice for the first six years. I was just an
infantureman finding in Iraq and Afghanistan. And then you know,
I had these aspirations of go and doing something special
in corporate America, and then I was disappointed. You know,

(05:40):
the military I fought with some very elite units that
had some special leaders. And then the people that I
was interviewing with in Corporate America, they just they weren't
special to me. And I thought, I was thinking, to myself,
am I really going to go work for these leaders
that I just I'm not inspired by, I'm not impressed by.
Eventually I found the leader that I wanted to work for,
and I made that transition. And then there was a

(06:02):
transition into being an entrepreneur from my W two, which
I was excited for. You know, I was married through
all throughout all of this, and you know, like most
mama bears, you know, she we were playing our cards
safe and I had been asking for years, like let
me go do this. I know I can do it,
and so when she finally said we need to do this,
I was so fired up to go do it that

(06:23):
I hit the road running.

Speaker 9 (06:24):
And So how would you characterize your emotional state?

Speaker 4 (06:27):
I would say if there was ever a time that
I was ever depressed, it was when I left my career,
you know, as a ranger airborne ranger captain in the military,
to corporate America. That would be that time I felt lost.
You know, I didn't have my people. I was an
expert at something, and then I knew nothing moving in
So I would say if there was ever a time

(06:48):
I was depressed, that would be then my emotional state
becoming an entrepreneur. I would just say I was motivated, excited,
you know, I was just full of energy at that point.

Speaker 9 (06:58):
Well, thank you for sharing, Lindsey, welcome to the show.
Why don't you show us about a time you've pivoted
and how you felt.

Speaker 3 (07:05):
I had a bit of a nonlinear journey to get
where I am now. After college, I was in marketing
and advertising, fun learning experience. I worked for some really
great people. I worked on some really interesting projects, learned
about how to do brand storytelling and how to develop
a brand, and learn about consumer behavior. And then we
had kids. So Scott and I are married. We had kids,

(07:28):
and I transitioned from being in marketing to being a
full time mom at home, and I decided that I
needed a little something alongside with raising our kids. So
I started a small interior design business, and my goal
was really to create spaces that make people feel grounded

(07:48):
and at ease, And that transitioned from there into this
love story that we started with Lavender and it is
based on bringing together my marketing experience and my kids
experience and also my interior design business and married it
with my love of my warning ritual of coffee and

(08:10):
taking that minute for myself. And I wanted to create
some sort of a space and a brand that did
it with that that people could connect with in the
morning and actually throughout the day to you know, have
coffee be a really wonderful part of a ritual. So anyway,
I guess, you know, emotionally, it's been a roller coaster,
and I guess as far as where I am now

(08:33):
and being an entrepreneur in this position with this brand
and what I'm doing now, it's invigorating. It's also terrifying,
but every day is different and I appreciate that versus
having been in corporate. So I'm really happy to be
here and be in this position and get to talk
about it.

Speaker 8 (08:49):
Great.

Speaker 9 (08:49):
Scott, tell us about the time you've pivoted and your
emotional state.

Speaker 11 (08:53):
I've worked in finance my whole career, and so my
main pivot or made your pivot has been from finance
to entrepreneur. And in finance, you know, you get to
invest in companies and see those leaders and how they
make decisions and how they grow their businesses, and you know,
sometimes you're jealous of those decisions they get to make,
and other times you say, oh, my goodness, why they

(09:15):
make that decision. When you're the entrepreneur, you're in the
hot seat for all that. And so it's been a
fun transition from kind of being, you know, on the
investor side and watching it happen to being the one
that has to make it happen.

Speaker 9 (09:26):
All right, Elizabeth, tell us about your pivots. I have
pivoted and your emotional state. I have pivoted and then
pivoted up is it because I was there?

Speaker 5 (09:36):
Yes? And then pivoted on that pivot and done another pivot.

Speaker 9 (09:39):
Pivoted quite a bit.

Speaker 5 (09:40):
Honestly though.

Speaker 6 (09:41):
It's exhilarating and fun because I love learning new things
and terrifying at the same time.

Speaker 9 (09:46):
So my most recent biggest pivot came when I moved
from the corporate sector as a practicing attorney to Gearhart
Lass starting my own practice at the suggestion of my
charming wife, Elizabe. And it was pretty scary hectic. When
you're in the corporate world, do you have an IT department?

(10:07):
You have an HR department, you have all this infrastructure.
All you have to do is what you're hired to do.
And as an entrepreneur, I had to learn all of
these new things, and I had to learn them really quick,
and so I made a lot of mistakes, and so
there were times when I was really frustrated. I had
no idea how to send invoices to clients, for example.

(10:27):
That was a learning curve in and of itself, and
understanding the finances of the business was another piece. So
I was excited about what I saw as the potential,
but I was also concerned because you know, our family
was relying on this income, so we needed money pretty fast.
And fortunately everything worked out. So I guess the moral

(10:50):
of the story is, if you're starting a business and
you're making a pivot, then you know you got to
expect some stress and some frustration and some challenges along
the way. I think that was a common theme of
all of our guests, So keep that in mind, entrepreneurs.
And now it's time for Justin James, a world renowned,
nine time award winning international speaker, entrepreneur and business mentor.

(11:14):
And he mentioned that he was an ex psychiatric nurse
I don't even know what that means, but it probably
means you're very smart and you can read people like
a book. And he specializes in public speaking, communications skills, psychology,
sales and marketing. So welcome to the show. What are
you doing these days?

Speaker 10 (11:33):
That's a great My dad still tries to figure that out.
He asks me every day, when are you going to
get a real job?

Speaker 2 (11:39):
What do you actually do? It's a great question. I'm
still trying to figure that out myself.

Speaker 10 (11:43):
But yeah, psychiatricness obviously as a UK thing, I actually
stumbled into that career.

Speaker 2 (11:47):
That wasn't my career choice.

Speaker 10 (11:48):
My career choice was actually to go to university here
and study business information technology joint honors degree with French
because I speak French. My background is from Mauritius, and
that was a smart thing to do allegedly, which clearly
wasn't because it was terrible. So I decided to take
a gap year and during that gap year at university,
a friend of mine introduced me to this local psychiatric

(12:09):
hospital that was hiring care assistance, which is you know
something I was doing. I thought, well, I'll get a
job for now and figure it out. Wait for go
back to university or whatever. And to be perfectly honest,
I was nineteen years old and I was thrusted into
this what we call a psychiatric intensive care unit, which
basically was full of patients who were detained under the
mental health factor in the UK, which basically means they

(12:29):
were locked up and it weren't allowed to leave. So
not physically injured, but mentally unwell to the point where
they're either a danger to themselves or other people.

Speaker 2 (12:37):
Now, as a nineteen.

Speaker 10 (12:37):
Year old, that will freak you out, because I was like,
what's going on here?

Speaker 2 (12:41):
This is crazy? What's going on here? However, it taught
me a lot about human behavior.

Speaker 10 (12:46):
It taught me a lot about people, and if I'm
very honest, I actually fell in love with I was
fascinated with it. It just fascinated me to see people from
everyday walks of lives being susceptible to mentally honest.

Speaker 9 (12:58):
So I think that would be a fascinating job too.
What were sort of your some of the takeaways.

Speaker 2 (13:03):
My takeaways are treat people like their people. And let
me give you an example.

Speaker 10 (13:06):
I touch would watch my whole career in psychiatric nursing,
and it's not just that particular unit. I've worked in
some high profile prisons here in the UK for criminals
are there and all kinds of stuff with mental health issues.
I pride myself on the fact that not once was
I assorted by any patient. I was never assorted. However,
I watched many of my colleagues get assorted. Now why
is that? Because mental illness are not people?

Speaker 2 (13:28):
Are people.

Speaker 10 (13:29):
They get triggered the same way we get triggered, except
their filters are less than hours, so their resistance or
tolerance to those triggers are less than hours. So why
are you irritating somebody in that way? Talk to them
like they're human beings. And for me it really was
an eye opener because I if I can have an
influential conversation with someone who's mentally unwell, then what can
that do for me in the outside world? And that's

(13:50):
when I first really started understanding how to communicate with people,
how to take the emotion out of a situation, how
to depersonalize things. And it actually helped me as an
individual outside work as well. So for me, it massively
helps me understand the human brain, how we process information,
and how we like to be spoken to.

Speaker 6 (14:06):
Yes, Allison one of your podcasts this morning. I love
your podcast. It's only ten minutes long. I think that's
the perfect length. And what's the end of your podcast again.

Speaker 2 (14:14):
Mind over Money podcasts, the Mind over Money podcast.

Speaker 6 (14:17):
You took this experience and you put it into your
speaking so you could connect better with the audiences. Would
you say that's true.

Speaker 2 (14:24):
One hundred and ten percent, especially with public speaking.

Speaker 10 (14:26):
Look, if anybody is out there listening to this, obviously
as an entrepreneur or budding entrepreneur, please please understand this
that communicators are the biggest earners. The way you articulate
yourself to people is paramount, whether that's one to one
or one to many. You could be ten out of
ten in your head, but when you open your mouth,
you're a three out of ten to your prospect. That's
not cool because now you become the world's best kept secret.
So for me, public speaking isn't just about presenting and

(14:49):
getting rid of stage fight or whatever. When you open
your mouth, you tell the world who you are. So
I believe everyone should learn how to do that stuff.
But for me, where I transferred my psychiatric nursing skills
into public speaking was thinking, well, how can I get
inside the audience's head without them knowing I'm doing it.
And it's very simple really because public speaking you don't
need scripts for you can actually speak by having a

(15:10):
conversation with yourself, which is something that is an x
psychatering that I'm very familiar with.

Speaker 5 (15:14):
Ry.

Speaker 10 (15:14):
So when you're on stage, it's a series of questions.
So you might make a statement and then immediately, if
you were sitting in the audience, the audience might go,
what does he mean by that? So therefore the next
thing you say is you might be wondering what do
I mean by that? Then you explain what that means,
and then the next question will be, well, what does
that mean? So to me, it was always like, let
me say something, now what might they be thinking? And

(15:36):
then I'll answer it before they ask it. And that's
where we go into flow as a speaker, where you
don't need notes, you don't need scripts, you make it conversational.
So just understanding what people are thinking when you say
something will massively help direct how you communicate with them.

Speaker 9 (15:49):
Is there a way to develop communication skills if you're
not a natural communicator? Because I agree with what you're
saying about entrepreneurism, you have to have at least a
little bit of right and usually the sales people are
really good communicators, right, But if you're not naturally that way,
are there things that somebody can do to up their game?

Speaker 12 (16:10):
Oh?

Speaker 10 (16:10):
One hundred and look for me, being able to speak
isn't the issue. I don't think anyone on this right now,
when anyone listening to this right now is an issue
with speaking, because if we were having a coffee together,
you'd be able to quite easily tell me what it
is that you do.

Speaker 2 (16:23):
So speaking isn't the issue.

Speaker 10 (16:24):
The issue is state management, which is how you manage
your states. Because for most people, they freeze when they
speak to people because they're worried about what I might
think and what people might think about and all that
kind of stuff. So, yes, people can become better communicators. However,
the first thing you need to do is manage your state.
And one of the things I always say to people
is is take the focus off of you and place it.

Speaker 2 (16:44):
On your audience. Not you're not there for you, you're
there for them.

Speaker 10 (16:47):
Because most of the time when we're backstage waiting to
go on stage, we're like, what if I mess up?
What if I forget my lines? What if they don't
like me? Well if they throw stuff at me. All
this kind of stuff happens, and it's all me, me, me,
me me, and it's very selfish. You're there for them,
So so what can I do for them? How can
I serve them? How can I show up for them today?
Just a little mandra that you can say to yourself
which takes the focus off for you, settles your nerves

(17:08):
and all that kind of stuff. Now, there's lots of other
techniques which we don't have time here today to go into.
Otherwise this will turn into a full blown workshop. But
what I'm trying to say is we need to manage
our state first. That will allow us to say what
we normally say in a conversation.

Speaker 2 (17:21):
That's one.

Speaker 10 (17:22):
The second thing that really really needs to be worked
on is charisma. If I'm very honest, and people often
say you can't teach charisma or learn charisma, and I disagree.
I believe some people weren't exposed to certain situations that
allowed them to become charismatic.

Speaker 2 (17:37):
I was, you know, I went to a school.

Speaker 10 (17:39):
I went to a place where we were encouraged to
have conversations.

Speaker 2 (17:43):
We were encouraged to put ourselves out. They're encouraged to
step out.

Speaker 10 (17:46):
So I became charismatic by force, but most people haven't
been exposed to that. So if you expose people to
situations where they have to be charismatic and teach them
how to do it, they can do that. And the
last thing I'll say is people think you need to
be confident in order to speak nonsense in my opinion,
because if you say to someone you need to become
confident as a speaker, most people will struggle with that

(18:06):
because a lot of people struggle with confidence anyway. Now,
contrary to popular belief, I don't actually think I'm the
most confident person. Here's what I do instead, Before I speak,
before I go into a sales conversation, before I do anything,
I access a state of certainty, because in my opinion,
certainty breeds confidence. So it's a bit like when you're
having an argument and you know you're right, Okay, what

(18:28):
happens to your confidence when you know you're right, when
you're certain about something certain, you have a great idea,
certain you're knowledgeable in something, certain that your product or
service can solve the person's problem, certain that you're able
to serve them, certain that you're not selling something that's
not going to help. When that level of certainty starts
to bubble up, you naturally become confident. So I say
to everyone, don't focus on confidence, focus on certainty. How

(18:49):
certain are you in your knowledge, how certain you are
on your experience? And how certain are you in your
products or service? What's your confident rights?

Speaker 5 (18:55):
One hundred.

Speaker 9 (18:56):
So we have to take a commercial break right now.
You're listening to Past to Profit with Richard and Elizabeth Gerhart.
Special guest Jessin James. He's a world renowned nine time
award winning international speaker, entrepreneur and business mentor. Stay tuned,
we'll be right back.

Speaker 13 (19:12):
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day the prescriptions weren't enough to get rid of Bill's pain.

(19:34):
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is his drug dealer. If you know Bill's story and
you don't want to end up like Bill, call the
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(19:55):
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Speaker 8 (21:12):
Back to Passage to profit.

Speaker 7 (21:14):
Once again Richard And elizabeth gearhart.

Speaker 5 (21:17):
And our Special Guest. Jessin james he's a.

Speaker 6 (21:20):
Keynote speaker he is a world renowned international speaker and
an ex. Psychiatric nurse we've just had a, wonderful conversation
but he also has an incredible podcast where he talked
about he was talking to this woman and, he said
do you get up in the, Morning, Saying oh.

Speaker 5 (21:36):
I'm SO happy i get to do all this stuff
for my business. To day i'm so excited for, my.

Speaker 6 (21:40):
Day or to wake up, and GO oh i got
all THESE chores i have to do for. My business
and how you can change your mindset to be the
first way and that makes you more successful.

Speaker 10 (21:52):
In, business interestingly a lot of people get into business
because they want a, specific. Outcome right they want to
have a, certain lifestyle they want to have a, certain
income they want to have a, certain freedom and that
for me is, the prize that's, the win that's, the ultimate, the.
Goal right so often what, happens is as you, Just,
explained elizabeth THIS lady i was, speaking to it's actually

(22:12):
one of. My clients she was, saying that, you know
she has, to go she has to, do this and
she has to, do that she has to. Do this
but she's actually got quite a, decent business it's quite a.
Good business but she's drained by the everyday running of.
The business so hence why when she wakes up in,
the morning she's now resentful for having to go. TO
work i have to go and, DO this i have
to go and. Do that SO what i was explaining on,

(22:34):
the podcast And what i'd like to explain to people
here is can you shift your language pattern and change.
IT too i get to go and, do THIS not i.
Have to and the reason for that is very very simple.
Is gratitude it's the equilibrium. In life you're never going
to have everything the way you. Want it for, every
dark there's. A light for, every up there's, A down for,
every left there's, a right and. That's, business however what

(22:56):
we're looking for in business is quality, of winds.

Speaker 2 (22:59):
Not quanti you will never outweigh.

Speaker 10 (23:01):
Your failures you're going to fail more than your succeed
that's just. A, given however when you do win is
so so. Worth it focus on not just, the prize
but be passionate about the process and also make sure
that every single day when you're, waking up you just
change your language patterns, and say you, Know what i'm
actually GRATEFUL because i get to do this where some
people don't get to.

Speaker 2 (23:22):
Do that so THAT'S what i was trying to explain
to her on, The.

Speaker 5 (23:24):
Show elizabeth unfortunately we're out of time for.

Speaker 6 (23:27):
This segment we could talk about this, all day but
how Do people first, of all are you taking?

Speaker 5 (23:31):
Private clients and then how do people?

Speaker 10 (23:33):
Find you absolutely so two ways to. Do that you
can head Over to jessonjames. Dot com you can over
to my website and you know you can get in
contact with. Us, There however i'm very very active across,
social Media. Especially instagram so if you head Over to
Jess And James underscore Official on instagram and just drop
ME a dm and mention. THIS show i, will personally not,

(23:55):
MY team i will personally respond to that person as
a thank you to all of YOUR audio DANSA and
i also have some gifts for them if they want
to get involved more with training and public speaking and
stuff and things.

Speaker 2 (24:05):
Like that, you know so that'll be it'll.

Speaker 10 (24:07):
Be great, and well so you can go check out,
My Podcast The Mind Over, money show which is Available,
on spotify iTunes all over.

Speaker 2 (24:13):
The place, so yeah it'd be a pleasure.

Speaker 12 (24:15):
To.

Speaker 9 (24:15):
Connect great so it's time for intellectual. Property News and
i'm a little biased because as an intellectual property news
this is one of my favorite segments in.

Speaker 6 (24:25):
The show so there is a grocery Store In costa
Rica Named. Super mario nintendo didn't find out about this
the first time they registered, their trademark but then they
did find out when they went to renew and they,
were like wait. A minute, So anyway Nintendo Created, super
mario who is a little guy who runs around through.
Video games nintendo makes a hardware and, the software so
they have owned the trademark, many places but they did

(24:47):
not register it in the grocery.

Speaker 9 (24:49):
Store category so this is a very important Point that,
elizabetha's making and that is, that trademarks when, they're registered
are registered for particular classes. Of good so you can
get a trademark for, identical words but just in different classes. Of,
good so, For Example delta Fawcets And, delta airlines they

(25:10):
both have The word, delta trademark but since one is
an airline and the other one, sells fawcets it's okay
to have the same word registered as.

Speaker 6 (25:17):
A Trademark so nintendo's student lost. IN this i guess
to keep a grocery store the name.

Speaker 9 (25:22):
It is the question is do people going into this
GROCERY store i think that they're buying Something. FROM nintendo
i think that the chances of that would be. Pretty
low but that's what the confusion analysis is. Based on
our customers. Actually confused what's interesting Too is Nintendo And
Super mario brothers is pretty, famous mark and so if

(25:43):
you have a trademark, that's famous then you get more
protection than if it's a less. Famous mark they probably
would have won IN, the us but Not In. Costa.

Speaker 6 (25:52):
Rica no and also it goes to show you that
if you do have a trademark IN, the us and
you want to use it in, other countries you need
to trademark it.

Speaker 9 (25:59):
There Too so lindsey, tell us what do you think
About Super mario Brothers In.

Speaker 3 (26:04):
COSTA rica i guess you know it's good for him
to get. That business, I'm, sure.

Speaker 9 (26:09):
Scott what are?

Speaker 11 (26:10):
Your thoughts you know in, this Case The costa rican
guy went about as far as he could, with it
and his grocery store Called Super mario i'm sure gets
him more attention than he.

Speaker 9 (26:19):
Wouldn't, Otherwise, skyler hey they're.

Speaker 4 (26:22):
Out there just it's. Free advertising we're not losing any
market share. Over, that like let's find some bigger payoff
targets that guy's advertising for us There justin.

Speaker 10 (26:30):
I'm actually glad he. Won it he basically stoodies ground
and he. Won something and fair play. To him he's
not trying to steal. From anybody he's just trying to
feed his family, and put, you know do what he needs.

Speaker 9 (26:40):
To do and if you want to learn more, about
trademarks that was the time to bring, IT up i
think go to our website learn more about trademarks. Dot
com you can download a free white paper on trademarks
and also book an appointment with one of Our gear heart.

Speaker 6 (26:55):
Law attorneys and now it's time for us to go
to a break passage.

Speaker 9 (26:58):
To Profit With Richard. Elizabeth perhart we will be.

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Speaker 7 (28:59):
To Passage to profit Continues with Richard And.

Speaker 9 (29:03):
Elizabeth gearhart Passage to profit is a nationally syndicated radio
show heard in thirty eight markets ACROSS. The us our
podcast is also ranked in the global top three percent
of podcasts according To, listen notes and we've also been
recently selected By Feed spot podcasters database as a top

(29:25):
ten entrepreneur. Interview podcast so how.

Speaker 6 (29:28):
About that and in case you wondered if this makes
any difference To The google gods or any OF those,
AI programs I asked perplexity this Morning what Passage to profit,
was about and it had that.

Speaker 5 (29:40):
Exact paragraph so whatever you say on, your podcast, they're listening.

Speaker 9 (29:45):
They're listening so now it's time for, elizabeths spotlight so
we're putting the spotlight. Onto her tell us what you've been.

Speaker 6 (29:52):
Up, to well, Right now i'm doing marketing For Your,
heart Law and i've made most my objectives.

Speaker 5 (29:58):
THIS quarter i have one really.

Speaker 6 (29:59):
Tough one i'm still try trying to, climb over which
is the one that's driving, me crazy but we won't talk.
About That and I'm also RICHARD and i are finishing the.
Podcast studio we're gonna have a grand opening for a
podcast Studio on april, Twenty eighth so if anybody is
Near Some, new jersey come and. See us we're gonna
let people do little podcasts from our studio. That day
And to, JESSON'S point i woke up this morning really early,

(30:22):
AND thought i know what the flyer should, look like
and went, got up sprang out, of bed went downstairs
and started working in camp on my flyer for the.

Speaker 5 (30:29):
Grand opening so these are the kind OF things i love.

Speaker 6 (30:32):
TO do i also have a cat Podcast With danielle
woolley Call The, jersey podcats which we're keeping active talking
about weird cat illnesses and what we're doing. About them
and a Meetup Called Podcasting YouTube, creators COMMUNITY which i
started to see if people wanted to come to the
studio and it's gotten quite a bit. Of interest and
this month it's on trademarks and copyrights and the star

(30:54):
is going To.

Speaker 9 (30:55):
Be, Richard yeah i'll be sending you my bill after.
The program oh to keep it to six.

Speaker 6 (31:00):
Minute increments enough, About me now it's time for our.
Medical minute and this medical minute made me. Very Happy
so i'm always looking for these medical minutes that are
kind of like JUSTIFYING what i do with. MY diet
i always talk about how milk is. Gond through now
oranges are really good.

Speaker 9 (31:15):
For you we're going to go through every major. Food
category but there's a new.

Speaker 6 (31:19):
Study that shows that eating citrus fruit, like oranges is
tied to twenty percent lower. Depression risk and IT'S what
i found interesting about this article is that there's a
larger amount of beneficial bacteria in your gut linked with.
Eating citrus so they looked at middle aged women at
thirty two thousand, of them and THEY did dna sequencing from,

(31:40):
stool samples and they found that in the gut biome
there were fifteen species that it was beneficial for helping
those growl and those are the ones that, you want fifteen,
good ones and that.

Speaker 5 (31:50):
It also helped depress a.

Speaker 6 (31:52):
Bad one i'm not going to get into the names
because They're all LATIN and i Never took, latin SCHOOL
but i just thought it was.

Speaker 9 (31:57):
Really interesting how many people did they test for, this study.

Speaker 5 (32:00):
Thirty two thousand middle. Aged women that's a lot.

Speaker 9 (32:03):
Of people to, test oranges, it IS but i make
some scientific and oranges are good and so as always
your fruits.

Speaker 5 (32:11):
And vegetables how that's.

Speaker 6 (32:12):
Healthy diet, so anyway enough about me and MY suf
i am so excited about our next. Two presentations our
next One Is. Skyler williamson he's an experienced real, ESTATE
agent i would, say so, an investor, keynote speaker and
entrepreneur with a remarkable track record of success in both
the military and, in business and his holdings are. Quite

(32:33):
impressive So. Welcome skyler tell us how you did?

Speaker 4 (32:36):
It all, FIRST off i should just Say that i've been.
Incredibly blessed. YOU know i think that we all are given,
some gifts and then we're raised first by our parents
and then raised by mentors and coaches, and LEADERS and,
i just, you KNOW as i look back over, MY
life i Just thank God because i've. Been blessed and
Every step i've, Been blessed i've, Been protected i've been mentored,

(32:57):
and groomed AND then i was blessed with the gift.
Of Motive so i'm a hard Worker and i'll get.
After it, so first, You know i'll just Say that i've.
Been blessed, beyond that it really is about making. Good
decisions the passage to profit is how many good decisions
can you make in a row in pursuit of? Your
PROFIT and i think that the leaders and specifically the

(33:19):
entrepreneurs that figure, that out they start to spend more,
time thinking and when you can think all of the
chaos that you go through in business or personally or
whatever it, might be you seek clarity and you take
your time to think so that you can respond to
situations and. Not react the leaders that get themselves in,
the problems they're the ones that. Are reacting they're reacting to,

(33:40):
their people they're reacting to. Business issues they're just reacting all.
Day long and when, you're reacting you're making. Poor decisions
and when you make, poor decisions those, things compound just
like good, decisions do and it becomes harder and harder
to get yourself out of. That issue when you're in
the BUSINESS of i do IT like i am, the
BUSINESS and i. Do everything there's a lot, to DO
but i will, say this there's only one thing that's

(34:01):
the top priority in, the moment and within that, top
priority there's only one task that's the top task to
do in. That moment and to the extent that you
can keep yourself focused and doing the things that are
most important in sequential order of, the importance you're going
to find. Your success and then it becomes a game
of like managing your resources and so in, the beginning

(34:23):
if you're, the business IF it's i, do everything your
resource is time, and money and so you've got to
manage your time's that's stand. On priority your money you've
got to, save, it right because the only way to
grow your business beyond just your own time in it
is the money that you use, for, leverage right so
you can the only way to add people is to
have money in the bank and be able to, afford.

(34:45):
Them right the only way to add software for your
platform is to have the money in the bank to
afford that. Software there and so when you're moving from
a solo entrepreneur TO what i call we do it
a business of people and you do, it together it
goes back to making, good, decisions right making good decisions with,
your time and then making good decisions with, your money

(35:05):
and then understanding where, you're going, like now understanding your
vision and growing your company to a vision in.

Speaker 9 (35:11):
That, direction so can you talk about a transition that
you made from being a solo entrepreneur to somebody with,
more assistance? More help how did that transition take place?

Speaker 4 (35:22):
For you my very first employee was my, executive ASSISTANT
who i still had today eleven. Years later and so in,
THE beginning i was so busy it, was CHAOTIC but
i had a really good idea OF where i needed.
To BE and i read a book Written By dave
ramsey who gave me a formula for leveraging myself kind

(35:43):
of out of a solo to. A team and the
way it LOOKED was i need to double, my capacity
and to do that and the double decide, MY company
i need to reduce all The things i'm doing to
just the twenty percent that matters. The most AND so
i broke out a piece of PAPER and i wrote
down Everything that. I'm doing WHAT am i, doing hourly
WHAT am i? Doing daily WHAT am i, doing, weekly, monthly.

(36:04):
QUARTERLY annually i wrote it all down AND then i
organized it in order, of IMPORTANCE and i drew a line, and,
said okay these twenty percent most. Important things that's going
to be my. NEW job i got to go find
someone who can do the. Eighty percent AND so i
went and that was my, first hire was an. Executives
SYSTEM and, i, said, HEY look i need you to act,
like me AND specifically i need you to take this.

(36:26):
EIGHTY percent i need you to take it off my
plate and do it for me as if you were
ME while i focused on this, twenty percent which is
really going to grow. Our business and so my job
became the twenty PERCENT and i expanded, on that which
brought a whole lot more income into. The business and,
my assistant she out of, my email out of, my
name did the, eighty percent took it off.

Speaker 5 (36:48):
My plate it still.

Speaker 4 (36:49):
Got done. It's important it's just not as important these.
Other things so it still. Got done and that was my.
First employee and THAT'S how. I did i literally wrote my,
list down drew a line, and, SAID hey i need
somebody that can do this and do it and have
it have no ego, in it do it from my
name so it still Looks like i'm doing everything so
that we can kind of get this thing to the.

Speaker 6 (37:08):
Next, step well that's. REALLY brilliant i think. Having assistance
we have, virtual assistance because to get the people that
really fit your, specific needs you cannot have somebody that's
just in. Your area you have to look worldwide and
find the. Right assistant what.

Speaker 4 (37:22):
People gravitate toward is, what's IMPORTANT and i like to
do that's what they. Gravitate too and you got to
be really careful not to just do what you like
to do in business that is not the most. Important
thing always people compliment me all. The time, they're, Like,
oh scott are you're? So, disciplined really all that Means
is i'm really good at. Saying no that's what. THAT
means i say no to all the things that.

Speaker 6 (37:44):
Don't Matter scottlar are YOU using ai to help you manage? Your?

Speaker 9 (37:48):
Workload, oh yeah we.

Speaker 8 (37:50):
Use it we use.

Speaker 4 (37:50):
It daily it's an, incredible RESOURCE and i, you, know
listen you can you can work with things or you
can work. Against them SOMETHING like ai you don't want to.
Work against as soon as it had a version that,
WAS workable i started. Using it i've got a peer
group where we're all business owners and we chat, about, It,
like hey how are you? Using it i'm using it?
This way can we kind of? Swap tactics?

Speaker 5 (38:11):
You know i've read.

Speaker 4 (38:12):
The books i'm a. BIG reader i read every, single
MORNING and i read to solve problems in. My Business
so i've read the BOOKS on ai and how to.
Leverage it it is the thing that will level the
play and field. The fastest if you've got a deficiency
in your education or in. YOUR experience ai will fill
that very quickly if you know how to work.

Speaker 5 (38:32):
With, it justin did you have a comment or question.

Speaker 10 (38:34):
You mentioned about people just tackling these tasks and getting
going and. Having discipline what advice could you give to
people listening right now to really ignite that fire in
them and stay focused and.

Speaker 4 (38:44):
On track the quick, answer is you have to lead
yourself before you ever get to lead a team or
a lead. A business your first leadership job is to.
Lead YOURSELF and i think people. Skip that they, you
know parents, at home they wake up and they get
right away in the leading their people show up the
work and they get right away and leading. Their team
and there is a part where you have to lead.

(39:06):
Yourself first and you know it factors into, Your energy
it factors into your ability to perform at a. Higher
level you know you are you? Making progress are you
developing your skills and. Training yourself i'll tell YOU how
i lead myself first in, the Morning but i'm going
to tell you FIRST why i. DO it i believe
you have to be healthy to be your best performer as,
a leader you have to. Be healthy and, for me

(39:28):
you have to be, healthy, physically mentally. And spiritually to
be able to operate in chaos and be a, steady
leader you have to have. Health there and so, to
me just, real quick being mentally strong means that you
have a growth mindset and that you're continuously thinking about
opportunities to improve yourself to be. HEALTHY physically i love
the way the stoics talk about this is in, the

(39:49):
morning are you telling your body what it's going? To
do or is your body? Telling you is your, body,
saying oh snooze and stay in bed a little? Bit
longer are, you, saying.

Speaker 5 (39:56):
Hey, get up let's go.

Speaker 4 (39:58):
Work out and then after we, work out we're going
to put into ten. Hour day and then after ten
hours you're going to be, super dad and then after
you put your kids, to bed you're going to be an.
AWESOME husband, i mean can your body? Do that is
you're buying an asset or? A liability and, then spiritually
are you free of the things of? This world can
you make decisions without the things impacting? Your decisions when

(40:19):
you wake up in, the morning do you think about
what you're going to do for? Other people or do
you think about what you're? Gonna get and all, of
that your spiritual health matters in all. Of that and
so EVERY morning i wake up. Very early no one
can wake up as EARLY as i do without a
good cup. OF coffee i Read, MY bible, I pray
i read. BUSINESS books i go, work out, and then,

(40:40):
you KNOW and i pray one, more time a prayer,
and gratitude AND then i go. Wake up and so
and this is my first opportunity to transfer extraordinary energy to.
Someone ELSE when i wake my, kids up, YOU know
i always start with my son because he's younger and.
He's easier and, my daughter my daughter's getting to the
age now.

Speaker 5 (40:56):
It's a little bit harder to wake.

Speaker 4 (40:57):
Her UP but i wake my son UP and, i, go,
hey man so. Hey dad my son thinks, it's, polite
though just repeat back things and, Say hey i've been missing.
You dude, He goes i've been missing, You. TOO dad,
i mean he just. Woke UP and, i go do
you know HOW proud i am? OF you I just
i just love you. So much and, he, Goes yeah
i'm proud of, You, Too DAD, and, i hey today

(41:17):
is going to be an. Awesome day, he, SAID yeah,
i know, all right let's. Go now in, THAT moment
i woke my son UP and i told Him that
i've been. Missing him so he knows his father. Misses
him he knows his father's proud of him and, loves
him and he knows that his day is, a choice
and he. MADE it i made the choice for him
that he's going to have a. Great day and then
we bust out. Of THERE so i leave myself in

(41:39):
the morning SO that i have, good, mental physical and
spiritual health And then i'm intentionally pouring that into Everyone
that i'm leading all. Day long and, it's INTENTIONAL and
i think that if you can, do that then your
organization is going to. Be steady and the more steady,
you are the more capable you are going to be
able to make. Good decisions and the more good decisions,

(41:59):
you make the quicker you get. THE profit, i mean
that's just. To me that's as basic as it.

Speaker 9 (42:03):
Can be we have to wrap up, the SEGMENT but
i did want to ask you about your book that's
coming out Right Called The, steady leader and you can
tell us a little bit.

Speaker 8 (42:10):
About.

Speaker 4 (42:11):
That yep, YOU know i, asked myself, you know what's
the GIFT that i bring, the world and That's That
i'm i'm a. Steady leader and So what i've DONE
is i wrote a book that every Model that i've
ACCUMULATED and i use to, leave myself leave, my team
and leave. MY business i just took all those MODELS
and i put it in. The BOOK and i just,
pray that, you know young leaders out there will read

(42:33):
the book and they will implement. The models and if
they implement, THE mode I mean i, wrote down certainty.
GIVES confidence I mean justin said that. To me to
solve a, chaotic moment you have to. See clarity and
the quickest way to gain clarity in your thinking is
to leverage, a model a model that's already. Been SUCCESSFUL
so i just pray that people grab, this book they implement,
the models and they just become steady leaders and they

(42:55):
just blow their.

Speaker 6 (42:56):
ORGANIZATIONS up i just pray they become parents like you
be getting.

Speaker 5 (43:00):
Parroting lessons you should have a podcast. Erring day this
is sell Your treat.

Speaker 9 (43:04):
You're kid pray for.

Speaker 4 (43:05):
My wife i'm a bit much in, The.

Speaker 6 (43:06):
Morning skyler before we enter, you segment could you please
spell your?

Speaker 4 (43:10):
First, name yeah it's s c h u y L.
E ER and i tell you what if if people
follow me. On LinkedIn i'm The Only skyler williamson spelled
that Way, In. Austin texas if you follow me. On
LinkedIn every SINGLE morning i read a business BOOK and
i post my journal notes from that Reading. On LinkedIn

(43:31):
and so if you're not a, big reader if you
just want to get the good stuff out of, the
books you can just.

Speaker 9 (43:35):
Read that there great passage to Profit With Richard. Analyizabeth
pirehart that was an.

Speaker 5 (43:40):
Amazing segment now we've all been waiting for this.

Speaker 6 (43:43):
Coffee segment we've all been thinking about, coffee firstly when
you get up in. The Morning so Lindsay and Scott
so Zeo Have lavender coffee lavendercb, dot COM and i
want to tell you a little bit about IT before i.
Introduce them lavender is a coffee in wellness company dedicated
to being an integral part of your. Daily, routine well

(44:03):
that's good because we all need camping. Every day offering
specialty coffee and curated wellness essentials From their denver cafe and.
Online stores their, house roasted health focused coffees and carefully
crafted formulations are designed to nourish, your, body mind. And
spirit so this. Is awesome you told us a little
bit about how you got. Into it please tell us.

(44:24):
Your story we.

Speaker 3 (44:25):
Started this idea, of like let's come up with a
way to leverage this idea of getting the most out
of your. Morning ROUTINE and i think it's been really
fun To hear skyler talk, about This and jessin talked
about it a little, Bit too so it's a really
good segue. For us we wanted to get the most
out of our morning routines and just approach the day

(44:47):
with a, calm demeanor, You KNOW like I just i
believe very firmly in the thought that you can't really
get anything done if everything around you is. Always CHAOS
and i guess being, A mom i know a little
bit about how it feels and now and being a business,
OWNER too i like to approach my day, with calm,

(45:08):
you KNOW don't i don't think much gets done kind
Of as skylar, said two if you get up in
the morning and you are rushed to, DO everything, i
mean and it can your day can start in a really,
calm way or it can start in this sort of
rushed way where you just feel like you're constantly late.
To things you feel like maybe you haven't made the
best decision and the food. You've eaten so, you know

(45:30):
we're developing this brand and this concept which is more
than just our coffees in. Our cafes it's really a
lifestyle sort of concept where how can we have the,
most productive the best day and what are the tools
that we can help get people through their day and
you can use it at various times throughout, the day,
but anyway we start with this idea of like gratitude

(45:51):
and calmness and feeling like you have control over what's
going to happen in your day and making one good decision.
After another so, you know that's kind of the basis of.
This company and, with that we wanted to create an
actual space where we could have people experience this and
kind of come into the space and it's very. Esthetically

(46:12):
pleasing it's a very, calming space so that they could
not just enjoy their coffee but also get this really
great sense of calm and mindfulness and intentionality to start
their day and then carry that through is what our
hope is through the rest of. Their day so that's
kind of the basis of what our. Concept is and

(46:32):
so we have this great cafe Here in denver and
it's done, really well and we are looking, at expanding which.

Speaker 5 (46:39):
Is, great yeah the pictures on, your website it looks
like a very. Beautiful space so we.

Speaker 3 (46:44):
Start off with like the. Best coffees so we're a specialty,
coffee company and we actually own our roastery Here in
denver and we roast all of our coffees out. Of
that we source our coffees from small farmholders around, the
world and we source to a. Certain profile we want
a gentle acidity through. Our coffees we want a sort

(47:04):
of a. Delicate sweetness it's a well, rounded experience but
also has these, Health benefits like, you know it's gentle
on your stomach because we roast for a lower. Acidic
profile and we also have a line of hemp infused
coffees as well to add a little bit of a.
Functional wellness so we're playing in that space and looking
at how we can, you know make it more functional

(47:27):
benefits available to people really easily through.

Speaker 6 (47:31):
Their, coffee well and people use coffee in so many.
Different ways i'll sit down and have a cup of
tea or coffee and just use it as a. Little
BREAK but i think that JUST as i, said earlier,
you know people meet over a cup, of coffee so
that it's such a part of. Our SOCIETY and i
think having a nice place to sit and meet is.
Important too every coffee shop has a, different VIBE and

(47:51):
i have to, TELL you i hate really, acidic Drinks
so i'm dying to try. Your coffee i'm just wondering
what are your plans? For expansion are you going to
go into? Other states are you going to try to
conquer All?

Speaker 11 (48:01):
Of colorado our initial attention is To. Conquer colorado that's
a nice way of. SAYING it i think that's what.
We'll do we have plans for another two stores in,
the works and we'll continue to have that concentration here
and really establish ourselves As a colorado brand first, and
foremost and then eat our products are available online, as

(48:23):
well so that's how we service the rest of the country,
for now and, you know we'll see where the growth,
plans go, you know. From THERE and i actually wanted
to touch on one thing you, mentioned of, you know
the kind of the community of coffee and, you know
let's sit down and have a coffee and that. Whole
CONCEPT and i tested that Actually with wendsley ONCE when

(48:43):
i told her before we started on this PROJECT that
i was going to give up coffee for, several MONTHS
and i knew right then with her reaction that coffee
is more than just taking, in caffeine because, she said
you cannot stop. Drinking coffee, is like what does. It
matter i'll heat up some water and put in and
a cup and we'll sit. Down together, it's, like no
it's not. The same you have to drink the coffee.

(49:04):
With it, and so, you know there was the proof
for me that, you know coffee is more than more,
than caffeine and, you know we're trying to make it
more than caffeine from an, experience perspective but then also
adding the functional benefits, as well which is very convenient
to take in the form of coffee because you're doing,
it anyway it's already part of. Your routine you're not
adding something to. Your routine you're not going to just

(49:26):
grab a sugar bomb from some coffee place and then
set yourself up For, A well i just had all,
This sugar SO if i have another donut OR if
i have, something else it doesn't Matter because i've already
gone down. That path so part of the purpose of
setting that intention from the beginning allows you to continue
your day in.

Speaker 8 (49:46):
THAT way.

Speaker 5 (49:46):
I Agree, so jeslin do you have a?

Speaker 10 (49:48):
COMMENT question i think what you're trying to do here
is a. Beautiful thing people in this digital world have
forgotten about actually meeting up with people and having. A
conversation and, You know sky you were talking about in,
the morning about how you pray and you stay blessed
and you connect to yourself and you connect with you
in your inner self and your higher self and all
that kind, of stuff and four out of five people

(50:09):
wake up and wanting to pick up. A Phone so
i'm just curious this community that you've created within. Your
cafe And if i'm ever blessed enough to get Over, To,
denver colorado will definitely. Be visiting what do you see
people doing when they're in? Your cafe because are they
still on? Their phones because often you see people having
a coffee and drinking and stuff and then both on
their phones and looking at stuff or whatever what, happens
There because i'd love.

Speaker 3 (50:29):
To know it's kind of amazing to see what. HAS happened,
i mean we have couples come in and they are bringing,
crossword puzzles to. Do together they are. Doing games we
do have a fair amount of people that come in
and work kind of, like midday but on the weekends
and more in. The AFTERNOONS and i think first thing in,
the morning we have people who come in and they
sit down and, they connect and, YOU know i think

(50:50):
that that is something that people are really looking for,
right now and our culture has kind of gotten away,
from it, you know with the quick serve culture, of
coffee and it used to be that, you know you
would you'd go and sit down and meet up with
people for, a coffee and now it's, just like let's
just go through the. Drive through and so we see
this community. Come in they actually connect beautifully with our

(51:10):
baristas and, our staff and, you know we have regulars
that come in sometimes twice, a day which is amazing
because they just they love. The experience they love having
that sense of community and that sense of connection and
taking a minute for themselves and for, you know just
really appreciating where they are in that. Particular moment so
we're delighted and we're grateful to have. That experience and,

(51:32):
you know a funny story an example of a customer
who actually she started following Us, on instagram AND then
i got this Note through instagram from her that, SHE
said i finally made it to. YOUR cafe i was
flying across. The country I'm From. SOUTH dakota i had
a Layover, in DENVER so i made my layover long

(51:54):
ENOUGH that i came to your cafe to get and
she ordered like every drink on, the menu and she
sat and she sent a picture of herself with all
these drinks, around Her and she's, just said that was
just the most amazing, special Experience and i'm so EXCITED
that i was able to. Do it so, for us
it just feels really amazing that we've been able to
create something that people are really connecting with and are

(52:17):
appreciating in.

Speaker 9 (52:18):
Their life what experience did you have in your life
that made You and scott want to start.

Speaker 3 (52:24):
A coffee shop many years ago before we Lived, in
colorado we actually we Lived in connecticut and we lived
in this cute little coastal town and there was this
one open retail space that had been, open Forever and
scott would, ALWAYS say i just think that a coffee
shop would be so. Good there i'd love to just
have a space where we could. Create it, you know
you can do the design and it'd be really. Just

(52:45):
amazing and, then anyways The Life fast forward that was
like ten. Years ago so now here. We ARE so
i think maybe this has been something that's sort of
been percolating in the back of, OUR minds.

Speaker 9 (52:55):
I feel pardon.

Speaker 2 (52:56):
The pun and so now here.

Speaker 3 (52:57):
We are and it's, an interesting fun experience to be
going through with your. Significant other, but also, you know
it's fun to bring this sort of vision.

Speaker 12 (53:06):
To.

Speaker 11 (53:06):
Life YEAH and i THINK also i was an early
adapter of the work from. HOME scenario i was doing THAT,
Before covid and maybe it, was just, YOU know i
wanted a great space to go to where, YOU know
i knew the baristas and, you know you could take
meetings and and do all the things you do in
a great. Coffee SHOP so i think that was just

(53:26):
an experience we were looking to create, for ourselves and,
you know we were hoping that others would enjoy it.

Speaker 12 (53:31):
As.

Speaker 6 (53:31):
WELL yeah i love. Great spaces we've been remodeling the podcast.
To do we have a, green room which is a
fairly decent, sized room and we have a sofa and chairs.
In there and NOW when i meet with, my girlfriends
and we just want a cup of coffee. Or something
that's where we meet because it's a cool space to.

Speaker 5 (53:44):
Hang, OUT well i need.

Speaker 9 (53:45):
Some lavender coffee for.

Speaker 5 (53:46):
That Space, we Yeah so i'm going to put some
lavender coffee. Up here i'll send you some all?

Speaker 9 (53:51):
Fight awesome that would.

Speaker 5 (53:52):
Be awesome so how do people find.

Speaker 3 (53:53):
You on our website lavender cb. Dot com were also on.
Social media our handle is at lavender and you can
also find us At Our denver cafe one two One
Nine South pearl Street. In denver it's In The platte
park neighborhood and it's a great.

Speaker 6 (54:09):
Little, spot listeners you are listening To the Passage To
profit Show with Richard And. Elizabeth gearhart our special Guest Today,
justsin james and we had just been having. Wonderful conversations don't.
Go away we're going To do secrets Of The entrepreneurial
mind when we.

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Speaker 6 (55:24):
To Profit alisia morrissey is our program coordinator Here on Passage,
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Speaker 5 (55:29):
She's also a fantastic.

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Her album you are listening To the Passage To profit Show,
With Richard elizabeth gearhart and our special, Guest Today. Justin
james and now it is Time for secrets of the,
entrepreneurial mind and we are going to Start With, justsin
james justin what's a secret you?

Speaker 2 (55:51):
CAN share i think for many people they think entrepreneurs
need to have.

Speaker 10 (55:54):
It altogether we need to, Know everything we need to
have all lot of dots lined up and all that kind,
of stuff and we should be aware of all the
risks and all the things that. Business poses and, FOR
me i guess it's one of. MY secrets i DON'T
think i talk about. This ENOUGH is i have this
level of ignorance when it comes to making. Business Decisions
and skyler was talking earlier on about making, important decisions and,
for me not deciding is still. A decision SO when

(56:15):
i find myself in SITUATIONS where i feel That perhaps
i'm unsure of what the outcome, WOULD be i almost
operate from this place of ignorance, that, hey look if
we're doing everything we can to get to the outcome
that we want to, get to then let's give it,
a go and if we mess, it up we'll. Learn
SOMETHING so i guess overthinking will affect you from. Moving
forwards so often people, overanalyze EVERYTHING and i, often say thinking.

(56:37):
Is sinking if you think overthink, too much you will
overanalyze something and you'll not, move forwards and that will
cause you to not act or. Do ANYTHING so i guess,
FOR me i don't think it's an, actual SECRET but
i just want to let everybody. Know is please don't
think for A second i have. Everything together please don't
think for a SECOND that i know how everything's going to.
Pan out and please don't think that you have. ME

(56:58):
forward i, always say, you know follow, your heart but
take your head. With you don't just make, rash decisions but,
YOU know i think. Things, through however stop overthinking stuff
because it's very easy to hallucinate about it, going wrong
but it's also the same energy to hallucinate it about.

Speaker 2 (57:12):
GOING right i.

Speaker 6 (57:13):
Love, that yes, thank YOU and i try to catch
MYSELF when i.

Speaker 5 (57:16):
Do, that yeah turn.

Speaker 6 (57:17):
It, Around So, skyler williamson what is?

Speaker 5 (57:20):
Your secret i've.

Speaker 4 (57:21):
Got two beautiful Gifts that i'll share. With you from
the military and just serving in a combat zone more times,
than not you have time to think before you have
to make. A decision a lot, of people when they're
faced with, a decision they just. Make it and you,
know what great leaders, make decisions they, take action and
they take it. With might but if you just take,
a second you have time. To THINK and i tell

(57:43):
my kids this all, the, time, like hey you made,
a decision but you, Didn't, think like can we think before?
We speak can we think before? We act, you know
people depend on you to think before you. Do something
and then the second thing is whenever you, plan right
and you should operate with. A plan in, the military
the first paragraph of planning is the. Situation paragraph and
they ask themselves in, the military now they, ask themselves what's,

(58:06):
the environment what do we have at our disposal for?
Friendly forces what does the enemy have for their? Enemy
forces and before you take your first step of actually
planning what you're going, to do you understand the. Situation
COMPLETELY and i just beg your leaders out there that
are running their business before they start, taking action before

(58:26):
they sit down the write the first step of, their
plan that they first fully understand the situation so that
they can make a more.

Speaker 5 (58:33):
Accurate. Decision, yeah, Yes So, lindsey sozio what is? YOUR
secret i.

Speaker 3 (58:40):
Think that you can't be afraid. To fail you can't
be afraid to take a risk because there is so
much learning that happens when you, make MISTAKES and i
think that's probably the only way you can really learn
and you can figure out the right way to.

Speaker 5 (58:53):
Do, It so Scott, so zio what is?

Speaker 11 (58:55):
Your secret be thankful when bad, things happen which maybe doesn't,
sound right and, you know maybe you have to take
a second and endure the bad thing before you, can,
Say well i'm really thankful. For that but if people
believe that the path to success is a, straight line
no one.

Speaker 4 (59:12):
Believes.

Speaker 11 (59:12):
That right it's gonna. Be windy there are bumps in.
The road you deal with things along. The way so
when one of those bad things that you already know
are in, your future they're. Gonna happen so when, they happen,
say Okay well i'm glad that happened BECAUSE now I
know i'm on my path to success because it was
never going to be a straight. Line anyway so it's.
A perspective it's a way to deal. With things but

(59:34):
you are going to deal, with it so you better
be prepared to know how to deal. With it and
a lot of these things you'll. Get through the thing
you think is the worst thing, to happen it's gonna
mean everything fails and you'll. Never succeed, you know most
of the time you're giving the more credit than. It's
worth and you'll get through it and it'll be in
the past and you won't think about. It again so
you might as well take things with a Perspective of

(59:55):
i'm thankful, For this i've dealt, with it now let's.

Speaker 6 (59:58):
MOVE on i think you think of it every once in,
a while you're really glad.

Speaker 5 (01:00:02):
It's over but that's really. Good, advice yes, Absolutely So.

Speaker 9 (01:00:07):
Richard, gearhart well start every day with a good cup
of coffee is, one secret and another one is just
don't forget. YOUR why i think your why will why you're,
doing this what your, purpose is will serve you well
and keep your spirits elevated when times, are TOUGH and
i think that is a good habit to. Get into

(01:00:27):
i'm going to.

Speaker 5 (01:00:28):
Go down in.

Speaker 6 (01:00:28):
The weeds i'm not going to go down as far
in the WEEDS as i was, gonna Go but i'm
gonna go down.

Speaker 2 (01:00:32):
In the weeds because this is the.

Speaker 9 (01:00:34):
Big, Reveal no i'm not going to do that.

Speaker 5 (01:00:36):
Huge reveal i'm going to do a.

Speaker 9 (01:00:37):
MINI reveal i think ani reveal people who know.

Speaker 5 (01:00:40):
About marketing so lindsay you know.

Speaker 6 (01:00:42):
About this the more places you, are online the More
authority google gives, to you and the more domain authority
it gives to.

Speaker 5 (01:00:49):
Your website so you should be.

Speaker 6 (01:00:51):
In directories you should try to maximize where people can,
find you and.

Speaker 5 (01:00:56):
You should go on podcasts because that helps. With that
but also, they're, fun right we all love it.

Speaker 9 (01:01:01):
On podcasts Passage to profit is a nationally syndicated radio
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In addition Passage to profit has also been recently selected
By Feed spot podcasters database as a top ten entrepreneur.
Interview podcast thank you TO the P two, p team
Our Producer noah fleischman and our Program Coordinator alisha morrissey

(01:01:25):
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Speaker 3 (01:01:46):
Legal.

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Speaker 1 (01:01:59):
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