Entrepreneurs: Tips for Aspiring Podcasters & Sports Analysts with Zack Hirsch + Others

Episode Transcript

Speaker 1 (00:00):
The following is a paid podcast. iHeartRadio's hosting of this
podcast constitutes neither an endorsement of the products offered or
the ideas expressed.

Speaker 2 (00:09):
Anywhere from La to Vegas.

Speaker 3 (00:12):
It's called the alternative pro tea market.

Speaker 4 (00:14):
You sell the electricity, intuity and customers.

Speaker 5 (00:17):
I'm Richard Gearhart and I'm Elizabeth Gearhart. You've just heard
some snippets from our show. Do you want to know
more about starting your business? Stay tuned, ramping.

Speaker 1 (00:27):
Up your business? The time is near. You've given it hard,
now get it in gear. It's Passage to Profit with
Richard and Elizabeth Gearhart.

Speaker 6 (00:37):
I'm Richard Gearhart, founder of Gearhart Law, a full service
intellectual property law firm specializing in patents, trademarks, and copyrights.

Speaker 5 (00:45):
And I'm Elizabeth Gearhart. Not an attorney, but I do
marketing for Gearhart Law, and I have my own startups
and podcasts.

Speaker 6 (00:51):
Welcome to Passage to Profit, The Road to entrepreneurship, where
we talk with entrepreneurs and celebrities who tell their stories
about their business journey and also share helpful insights about
the successes that they've had.

Speaker 5 (01:03):
Did you know that two in five Americans want to
start a new business or our business owners. We have
lots of information to help them too.

Speaker 6 (01:11):
And we also talked a little about the intellectual property
that helps them flourish. We have an amazing guy for
our guest. His name is Zach Hirsh and you probably
already know him because he's just all over the place.
He's a sports analyst, he's a podcaster, and he's just
an amazing game picker. He predicts the outcomes of sporting
events with high degrees of accuracy, which makes him very,

(01:35):
very popular.

Speaker 5 (01:37):
And then we have two incredible entrepreneurs. We have Thomas
Petzold with light Core Energy. Do you want to stay
warm this winter? And then we have Maria Chow with
Triple bar Filed. This is some really groundbreaking research that
she's doing with this company. Can't wait to hear from her.

Speaker 6 (01:54):
But before we get to our distinguished yes, it's time
for your new business journey to you went five Americans
want to start in a new business or are already
business owners, and lots of times they have questions and
so we're here to answer those questions. And we're going
to start with the question first. To Zach, you're known
as being an excellent podcaster. Is now a good time

(02:17):
to start a podcasting business?

Speaker 7 (02:18):
Yeah, I would say it absolutely is. The industry is exploding.
You hear more and more about a new podcasts every day.
You see bigger, bigger brand deals as well. And in
my case, which I'm in the sports betting line at
least for a couple of my shows, it really couldn't
be a better time. With the widespread legalization of sports betting,
there's billions and billions and billions of dollars getting board

(02:41):
to that industry where people want to know where the
best picks are at.

Speaker 6 (02:44):
So how did you decide to start a podcast?

Speaker 7 (02:46):
I would say I would have to give a lot
of credit to my first podcast co host, Jadakiss. He's
one of the best rappers of all time. He was
coming off with a big time rap battle win and
some of my friends went to his block or his
street and talked to him by me and told him
I had the best sports fixed and then he bay
signed me to my favorite rappers. I was like, oh
my god, and he said we should do a podcast together.

(03:07):
So I quickly got everything together. We shot a pilot,
we sent it to World start Hip Hop. They picked
it up we're able to get a sponsor from better
Line dot ag and from there that was my first podcast.

Speaker 5 (03:18):
Wow, it is a good time to be a podcaster.

Speaker 6 (03:21):
I think so too, Thomas. You're in the business of
solar energy and you're actually in Germany. Is now a
good time to start a solar business?

Speaker 4 (03:30):
Solar energy is one of the most promising green energy
branches right now if you take a look at what
the near future is having in store for us, energy
in overall is very important and scanning more and more
importance since other things are growing like AI artificial intelgence
is very energy intensive and it will influence our lives

(03:54):
more than we can imagine right now. It's going to
be part of the solution.

Speaker 6 (03:57):
So Elizabeth, for your new is this journey question, When
is a good time to start a podcast.

Speaker 5 (04:03):
Studio when you have the space in the know? How?

Speaker 2 (04:06):
I think?

Speaker 5 (04:07):
So we have the space. We have a building with
this top floor that's empty. We used it all during
COVID for this show. So we have a lot of
expertise in the area, and I think there's a lot
of demand for podcast studios. People can do podcasts by
themselves wherever they are, but there's a lot that goes
into it, and there's a lot of marketing and a
lot of decision making at the very beginning. Like Zach
did it exactly right. You need a studio with somebody

(04:29):
who knows what they're doing so that you don't get
lost in the miasma of a million podcasts, so you
can really figure out what to do, how to do
it right and have a successful podcast.

Speaker 6 (04:39):
That's great and for myself, I guess being in the
intellectual property business doing patents, trademarks and copyrights, I would
say now is a great time to get into the
field of intellectual property if that's something that interests you.

Speaker 5 (04:53):
Your heart Law has quite a young attorney. He's been
doing a year an hour or so and we've got
lots of work to keep him busy and is definitely increasing.

Speaker 6 (05:01):
So it's a great place to be anyway. Now it's
time for our featured guest, Zach Hirsh, tell us a
little bit about what your life is like right now.
Where's your focus and where are you going?

Speaker 2 (05:13):
I have a lot of different focuses.

Speaker 7 (05:15):
I think that's the add that allows me to multitask
and focus on a lot of things. Currently, I'm home
with my family, but typically I'm anywhere from La to Vegas,
all the way to Dubai to Saudi Arabia to London
to you name it. I've been there, traveled there, and
it's definitely a very active life. And I have three

(05:37):
different podcasts, Packinsak to Fight Guys and Keeping ap to Sports.
I have my technology company mos Verbs. Always trying to brainstort,
call up with new ideas and really make what I've
been working on better, more cohesive.

Speaker 5 (05:51):
You know, podcast, I think it gets addictive. It's like
you do one and it's really fun to do a podcast, right,
especially if you have a great podcast partner, and then
you want to do another one, and then you want
to do another, and then you have this idea so
I can totally identify with what you're doing. I love
your Instagram handle I pick wins. Can you spill the
secret sauce a little? How do you do that?

Speaker 7 (06:12):
I've will draw on making some of my own bamstads coaching.
EPA was with one of them see EPA when I
was seventeen eighteen, and that's certainly.

Speaker 2 (06:21):
A big part of it.

Speaker 7 (06:22):
But I would say my biggest strength has been my
idetic memory. I've had that since I was a kid,
and I'm able to really visualize and hold on to
every play that I watch in the NFL or you know,
mixed martial arts at every fight or boxing it. You know,
every punch set's thrown. So I think that's really been
my biggest strength as far as picking wins.

Speaker 5 (06:41):
Oh my gosh. You know, my grandpa had a photographic
memory too, and he used to go to Vegas and
count cards and he'd always went a bunch of money.

Speaker 6 (06:49):
So would you get into the cards stuff too, I mean,
since you have the.

Speaker 7 (06:53):
Memory for that, yeah, I can. You know, I've done
it a little bit. You can't do it on strip,
but off strip it's.

Speaker 2 (06:58):
A little bit easier.

Speaker 6 (07:00):
The casinos actually prohibit people who have this photographic memory
from coming in and playing at the casino.

Speaker 7 (07:06):
Yeah, Like if you're at like the Foumily Blue or
a nice place like that, in the strip, they're constantly shuffling,
there's no room to count.

Speaker 2 (07:14):
But I do have the skill set to do that.

Speaker 5 (07:17):
That's amazing. I find it really cool that you were
able to take talent that you were born with that
not a lot of people have and use it to
make a successful business.

Speaker 7 (07:27):
When I was younger, before I was eighteen, I was
giving picks to a lot of celebrities kind of like
a VIP list, and that that was for free, and
I really wanted the access so I was able to
do big time interviews with them and really open doors
that shouldn't have been openable for someone my age. And
that was my strategy, was to get as much publicity

(07:48):
out of the picks if possible, rather than selling a
subscription or something like that. And I wanted all my
picks to be public. I wanted them to be out there.
I wanted my.

Speaker 2 (07:57):
Record of success to not be questioned.

Speaker 7 (08:00):
And my ultimate goal was to be an ESPA commentator
or something like that. But I'd be like the podcast
game has follow that up. My ultimate goal is to
create my own podcast platform rather than be a broadcaster
on TV. But yeah, so I never sold picks to
the public. Per se had a lot of celebrity and
VIP client stuff like that, who I've done interviews with

(08:22):
and still to this day, you know, still hit me
up for picks and stuff like that. And that was
always my strategy, and I was always just trying to
fit in any way I could I mean when I
was with the Paul Brothers in their training camp, I
would do the stop Watch or bring them their water or.

Speaker 2 (08:37):
Whatever silly thing it was.

Speaker 6 (08:39):
But I would always try.

Speaker 7 (08:40):
To provide value to people, and I think that that
helped a lot and people wanted me around them.

Speaker 5 (08:46):
That's awesome. So are you making money from the podcast then?

Speaker 7 (08:49):
Yeah, well my revenue would come from the podcast. You know,
I'm sponsored ya bet online dot ag.

Speaker 6 (08:55):
That's great.

Speaker 5 (08:55):
That's every podcast to a streamsh.

Speaker 6 (09:00):
Sports analyst, podcaster and an amazing game picker. Does your
memory extend of things besides sports? I mean, do you
also remember other things or is it just kind of
in the sports area what I'm.

Speaker 7 (09:12):
Passionate about, unlike an encyclopedia of rap knowledge to also
something I like.

Speaker 2 (09:18):
But yeah, there's four solid.

Speaker 7 (09:20):
Ranges from you know, NFL, mixed martial arts, boxing, done tennis, picks, basketball,
but yeah, it's mostly I want.

Speaker 2 (09:28):
I'm passionate about them.

Speaker 7 (09:29):
For add So if it's not something I'm interested in,
I don't pay any attention, which some teachers didn't like
that growing up so much.

Speaker 5 (09:38):
What advice would you have?

Speaker 3 (09:39):
Like?

Speaker 5 (09:39):
So for Son, he wants to do a website where
he does his predictions, and I guess he would maybe
put up some sort of paywall so people would subscribe
or something to see what his predictions are. Is that
the way you would say somebody should go. Now, what
advice would you give someone like that?

Speaker 2 (09:55):
Sure, it's all about their skill set.

Speaker 7 (09:56):
I thought I had a really strong skill set in
connecting with people, and that ultimately what I was able
to leverage. But if his skill is going to be
more on the software side of things and predicting winners,
and you know, putting that out of the wall, it
makes a lot of sense. And I think my advice
would be to put himself out there as soon as possible,
would not be to try to perfect it or anything
like that. I kind of add that mindset and when

(10:16):
I started now seventeen and ultimately I work through it
by getting criticism from people that were watching it, and
you know, it's a lot more valuable than your parents
or your loved ones who aren't going to be quite
as honest with you. And that, yeah, really established that
he has a track record of success. And from there
you can definitely sell subscriptions if you're legit.

Speaker 5 (10:37):
So would you suggest someone beyond social media to build
that size. On Instagram, you're like blowing it out of
the water. I could foresee maybe starting something like this
by putting your predictions on Instagram the day before the
game or something, and then eventually working that into something
paid or maybe getting sponsors from that.

Speaker 2 (10:53):
Yeah, Instagram TikTok.

Speaker 7 (10:55):
I think the short form content, the reels are what
are really putting people over the top right now. There's
a lot of creators out there. We're doing a great
job on x as well, and there's definitely a way
to do it and to go viral. And I think
the main thing is people have set short detentions fans.
You've got to catch them quick.

Speaker 6 (11:13):
So you got to have a.

Speaker 7 (11:13):
Catchy thumbnail, lots of colors, a lot of things flying
at you, and then a quick video you know, right
to the point.

Speaker 2 (11:19):
There you go.

Speaker 6 (11:20):
So we were talking yesterday about your upcoming show with
Caitlin Jenner and lamar Odom. That's got to be very
exciting because those are super well known celebrities. Tell us
about the program, when is it going to be available,
and what can people expect.

Speaker 7 (11:37):
Yeah, it's really different from any other show I've done.
It's nothing really sports betting related. It's not even really.

Speaker 6 (11:44):
About current sports.

Speaker 7 (11:46):
It's more of a look into the athletes lives that
we're interviewing. Some people have described it as like therapeutic
for them, and it's really just an open space for
them to talk about, you know, their journey and what
they've gone through and the obstacles that they've over came,
and obviously Caitlin has a lot of knowledge in that
area as well as Lamar. It's really special some of
the conversations that we've been able to have with some athletes.

(12:09):
Of course, Sugar Ray Leonard, we brought my buddy a
Jada kiss On, We had a world boxing champion, zab Judah,
and lists of others and Zapred had emergency brave surgery,
so you know, he spoke to us about, you know,
the feeling of him going into the emergency room without
his family there right and getting to hear that type

(12:30):
of stuff is really deep and really puts a new
light on the athlete that we're interviewing.

Speaker 6 (12:36):
So do you feel like there are common threads through
the people that you're interviewing and talking about, I mean,
are they all one way or another? I mean, I
guess they're all driven, they're all passionate. But have you
noticed other things as you've taped these shows about their personalities.

Speaker 2 (12:54):
I would say they all like us enough to read
you the show.

Speaker 5 (12:58):
Well, that's.

Speaker 2 (13:01):
That would be probe the biggest thing they have.

Speaker 7 (13:03):
In tomt we had thiebo One, we had a Bryce
fall along, We've had from twenty years old to sixty
years old. You know, every type of support, every type
of opinion. So I would say there is really a
common threat just trying to get the best content. And
I think bry the best conversation is to the viewer.

Speaker 5 (13:23):
Do you ever ask them, like especially boxers, how do
you mentally prepare yourself to get the stuffing beat out
of you? How do you prepare yourself mentally for that pain?
Have you asked them that?

Speaker 2 (13:36):
Yeah?

Speaker 7 (13:36):
Yeah, I think every fighter is different. I grew up
in boxing since I was four years old. My father
had a boxing gym, I box myself, So I would
say every.

Speaker 2 (13:44):
Fighter is different.

Speaker 7 (13:45):
And some fighters go to that dark place the entire
fight week and you know, their serious entire time and
they feel the energy, and some like my buddy, you know,
Corey Spain's by tun world champion is dancing on.

Speaker 2 (13:58):
His way to the ring.

Speaker 6 (13:59):
So you really get a.

Speaker 7 (14:00):
Wide range of people and personalities from you know, we
saw Mike Tyson's walkouts, we saw Bloyd Mayweather's walkouts, and
I think everyone's different and everyone approaches it in a
different way and there's nothing right or wrong. But you
definitely have to go to a dark place at one
point because your life really isn't a line.

Speaker 2 (14:19):
Every year boxers die in the rape.

Speaker 5 (14:21):
That's kind of a brutal sport.

Speaker 2 (14:23):
Really brutal.

Speaker 7 (14:24):
Yeah, I mean it's it's really a lot more brutal
than mixed martial arts because in mixed martial arts, one
you're fighting for you know, less time, but two in boxing,
when you knock someone down, when you give them time
to recuperate and get back up and then get beat
up some more. And MMA, once you get knocked out
and you know, ground and pound, submission, whatever it is,
you can kind of fit us a fight off their hurt.

(14:45):
But boxing just allows a lot of opportunities for guys
to recover and continue to get beat in the he
It's very dangerous for sure.

Speaker 5 (14:53):
I will say that we went to some fitness camp
and we did boxing, but I never hit anybody. It
was exercise of boxing is really fun, like bouncing around
and punching it. It's fun.

Speaker 6 (15:05):
We were punching hands, right, you know, I don't think
we were boxing each other. I felt a little bit,
but it could be good couples therapy. I don't know.

Speaker 5 (15:14):
Do you do the same type of interview questions, say
you have five boxers in a row, or do you
try to dig deep and find different questions for each
person during these interviews?

Speaker 7 (15:23):
No, of course, you know, you try to date deep
and find you know, different interview questions.

Speaker 2 (15:29):
And everyone's at a.

Speaker 7 (15:29):
Different career, and everyone has a different perspective and outlook
on their career and life in general, and everyone has
just had, you know, many different life experiences. Sugary touched
on he was molested by one of his traders, you know,
I mean that's like a personal thing that obviously, you know,
you wouldn't be able to get out of any other
fighter particularly, but yeah, you know, every restory is different,

(15:53):
for sure.

Speaker 5 (15:54):
And that's the hallmark of a good interviewer, is what
I've heard is that if you can get somebody on
your podcast or during your interview to reveal something about
themselves that they haven't really talked about before.

Speaker 7 (16:06):
Yeah, for that Droe in particular, it's a great format
for them to be vulnerable. It's a very open set in.
Lamar and Kalin are very open about their past struggles
in life, and you know Lamar about his mental health
and former drug addiction stuff like that.

Speaker 2 (16:20):
So when you have hostes.

Speaker 7 (16:21):
Set are so open and honest, it allows them to
an open floor. And it's my job to facilitate that
in one point and try to get the most out
of everyone.

Speaker 6 (16:30):
Passage to Profit with Richard and Elizabeth Gerhart and our
very special guests Zach Hirsh and he'll be back right
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Speaker 6 (18:39):
Now back to Passage to Profit once again.

Speaker 1 (18:42):
Richard and Elizabeth Gearhart.

Speaker 5 (18:43):
And our special guest, Zach Hirst. Zach is an amazing
predictor of outcomes in sports. He uses a lot of
different resources to do what he does. We want to
talk a little bit about mas Verus, which is his
AI tech company, and how AI is going to impact
things going forward. So Dat can you say a little
bit about what you think the role of AI is

(19:05):
going to be sure?

Speaker 2 (19:07):
And yeah, mos Versus is going great.

Speaker 7 (19:09):
We're doing a lot of emotion assisted interactive media which
is really going to serve to enhance streaming audio and
podcasts and things of that nature, which is really exciting
to me because that's kind of been my bread every
butter and it's.

Speaker 2 (19:22):
Right in my wheelhouse and AI in my space.

Speaker 7 (19:25):
In the sports betting space, it definitely has a role
and definitely has some value, and it definitely can help
with certain predictive markers. But at the end of the day,
it is a lot of eye test that is knowing
the game or whatever it is.

Speaker 2 (19:38):
For football, I was on this.

Speaker 7 (19:40):
Division one coaching intern when I was sixteen with FA
Football and getting to learn the excess and os, you know,
helping and save the playbook coach DJ McCarthy, I think
serve me more value than an AI could gather just
from looking at pure analytics. There is certainly an eye
test to it as well, especially in the other sports

(20:00):
that do boxing, mixed martial arts styles make fights, so
it would be tough to find an AI predictive model
that could really identify that information.

Speaker 5 (20:09):
My son played football for many years high school June
High while starting in like third grade, and he learned things, deep,
intrinsic things about how the game is played that I'm
not sure can really be programmed into AI. Like AI
really get.

Speaker 7 (20:24):
It, then you probably get it pretty well, but I
don't think it can do one hundred percent of the job.
Like you said, they are exes and ols that come
from playing it, learning the sport. I would say, you know,
coaching sports stuff like that. We've had NFL coaches who've
really only played up to high school football, but we're able.

Speaker 2 (20:39):
To get assistant coaching.

Speaker 7 (20:40):
Job for it at a high school or college and
learned as much about the sport as anyone else.

Speaker 6 (20:45):
Yeah, I think though that AI is going to be predictive.

Speaker 7 (20:49):
You were also have to remember that Vegas is going
to have the same access to the same AI when
they're determining their betting lines. And the only thing that
Vegas is trying to do when their setting their betting
lines is get fifty percent of people to bet on
one side and fifty percent of people to bet on
the other because they make money in the middle.

Speaker 2 (21:05):
Because it's not exactly even.

Speaker 5 (21:07):
Oh always, But I got to ask you, Zach, do
you take into account bad calls? Like, are there some
refs that you think are half blind or something? Let's say,
always make a bad call.

Speaker 6 (21:19):
So, just for some background on this, Elizabeth is a
Seahawks fan and every single game the refs always make
bad calls and they don't catch the files that the
other team is making against some Seahawks just for your inferminism.

Speaker 5 (21:35):
Much football games where I don't have an interest in
either team and I feel like there's bad calls.

Speaker 2 (21:40):
Yeah, And the unfortunate.

Speaker 7 (21:42):
Thing is with the spread of sports betty, you have
to wonder if the refs have any interest in that.

Speaker 6 (21:49):
Elizabeth has been saying this for like the last seven or.

Speaker 2 (21:52):
Eight years at least, right, Yeah, it's not impossible.

Speaker 6 (21:55):
Yeah, I don't think it is either.

Speaker 5 (21:57):
Some of the calls are so egregious that everybody gets set.

Speaker 7 (22:00):
We've had NBA refs caught and stuff like that. But yeah,
I would say the referee, you know, the gang is
definitely something that can be considered. Sometimes you'll see a
stat where it's like a quarterback is like oh to
seventeen with that set of refs, like, oh, it's really weird.
Especially NBA, they're always like be being is ejected in

(22:20):
like three times. So there are times where the ref
you know, has to be taken into account. But I
would say things like, you know, the coaching history, the weather,
a variety of stuff that you have to consider when
making a sports.

Speaker 6 (22:32):
Big Zach Hirsh, sports analyst podcaster.

Speaker 5 (22:35):
Zach What is the best place for people to find you?

Speaker 7 (22:38):
The best place for people to find me is on
Instagram at I pick wins.

Speaker 5 (22:42):
Love that name.

Speaker 6 (22:43):
Passage to Profit with Richard and Elizabeth Gerhart. Now it's
time for intellectual property news, so we're staying on the
theme of sports betting gear. This is a recently filed
lawsuit by the Major League Baseball Players Association. They soon
dude two sports betting companies, the Draft Kings and Bet

(23:04):
three sixty five, because the software that these companies use
are using player images as part of their software.

Speaker 5 (23:13):
This was published by Christopher Atwood and it was a
blog post that he did for University.

Speaker 6 (23:19):
Of the University of Buffalo Law School.

Speaker 5 (23:22):
University of Buffalo Law School. These betting sites they have
all the stats everything, and then they have pictures of
the players, but they don't own those pictures of the players.
The stats are common knowledge, they're able to use those.
So this has been going back and forth in the courts.

Speaker 6 (23:33):
Yeah, I mean it's a relatively recent lawsuit. Of course,
the Major League Baseball Players Association wants these betting companies
to license the photos. The question that I'd like to
put to the group is as well, what do you
think about this, Thomas?

Speaker 4 (23:48):
I do think law should be directed towards the what
is the public benefit?

Speaker 2 (23:53):
I agree?

Speaker 6 (23:54):
Maria? What are your thoughts?

Speaker 3 (23:56):
I think IP as a protective device, Well, it should
only be used if it's harming a business or an individual,
or it could put somebody out of business. And I
think in the case of player's images being used to
actually elevate those players, I think it actually helps them
across the board to elevate their players.

Speaker 6 (24:14):
Beck, what are your thoughts?

Speaker 7 (24:16):
The same way, the mob isn't hurting for money, I
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We're going to have to take a commercial break. We'll
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Speaker 1 (26:26):
Passage to Profit continues with Richard and Elizabeth Gearhart, and.

Speaker 6 (26:31):
Of course this is the part where I brag a
little bit about our show. Passage to Profit can be
heard on thirty eight radio stations across the country, and
if you miss us there, you can catch us on
our podcast, which is available anywhere that you get podcasts,
and Passage to Profit is ranked in the top three
percent on listen Notes and also has been recently found

(26:52):
to be a top ten entrepreneur interview podcast on feed
Spot database. So we're very proud of of our little
achievements here, and it's time for Elizabeth to tell us
what she's been up to.

Speaker 5 (27:05):
Like Zach, I find so many things I want to do,
and I try to do them all I do as
many as I can't. Yes, I'm still doing the Jersey
Podcasts podcasts with Danielle Woolly love her. She is an
amazing podcast host. And then I'm working with Stacy Sherman.
We have Podcasts and YouTube Creators Community meetup, which is

(27:26):
in person and online, so it's a hybrid meetup. We
had Chris Krimitsauce who's the founder of Podfast, talking about
Podfests that's coming up in January and how video affects
your podcast. It's really fun for us to go to
these podcast conferences because we learn a lot. It's changing
so quickly. You know, Zach was talking about how his
company's going to change it even more, right, So there's

(27:46):
always new software, there's always improvements in podcasting, so you
really have to keep up with it. So that's a
lot of my job and we use it for passage
to profit too. And then also Richard and I are
remodeling our podcast studio in Summit, New Jersey, and I
am helping coach somebody on starting a podcast. I have
a lot of people interested in using the studio. We
just have to get that done. So now I am

(28:08):
so excited to introduce Maria Chow with Triple Bar biled
this is amazing stuff. Welcome, Maria. Tell us all about it.

Speaker 3 (28:16):
Yeah, thanks for having me, and you can also read
more about us at triplebar dot com. We're trying to
make impact in both food as well as in healthcare,
and the impact is really around making products that actually
do the things that we need them to do and
are also sustainable. We leveraged some pretty cool tech to
do it. It's been a really incredible journey building this business.
I'm excited to share more about.

Speaker 5 (28:38):
You have two different subjects here on the notes that
I have. One is food and nutrition and the other
is biologics. Do those work in conjunction with each other?

Speaker 3 (28:47):
Yeah, they're kind of related. You know, food and nutrition.
There's elements of food and nutrition that are important for
basically maintaining health. So you know, if you kind of
prevent yourself for getting sick, you don't necessarily need the
sick things or the medicines to help you and when
you're sick. And so we're focused on proteins that are
called bioactive proteins. These are proteins that are typically isolated

(29:09):
from natural sources like cow's milk. But they're very expensive
to bake and isolate from cow's milk. And so what
we do is we make these proteins using fermentation. So
it's kind of like how you make beer or wine,
but instead of serventing to make alcohol or actually making
these proteins. And so these these microbes with little microorganisms

(29:29):
actually produce these proteins, and then we bring down the
costs of those proteins by making it in this way.
It's a much more sustainable way to make those proteins.
And then their proteins are incorporated into things that we
consume every day, like infant formulas, adult supplements, sports nutrition,
things like that. And so we work at a very
specific part of the value chain and then partner with

(29:53):
large organizations to get those products to the market.

Speaker 6 (29:56):
How do these proteins, for example, differ from the proteins
or should buy at the grocery store, You know that
big jar of protein that people buy but never actually use.
What's the difference between the.

Speaker 3 (30:08):
Two Those kind of protein powders or proteins those are
those are called way proteins. I'm sure you're familiar with that.
So way proteins can either be again isolated from cow
milk sources, or marine sources, or even vegan sources, and
so it's one of the types of proteins that we make.
The other types of proteins that we make are things

(30:30):
like the protein called lactiferrin. Lactiferroin is usually incorporated into
early life nutrition in infant formulas. It's it's found in
human breast milk, but it's not actually found in very
high quantities in cow's milk, and so it's usually augmented
into formulas. And it's a very important protein for gut maturation, immunity,

(30:51):
reducing inflammation. There's also been you know, some aspects of
it that it can be used to like off the
effects of covid things like that, So that's a really
import Our proteins just very expensive to make and it's
hard to make using biotech, so that's kind of a
different So the way proteins are examples of different types
of proteins, but then there's kind of an additional layer

(31:12):
of those that have kind of health benefits as well.

Speaker 5 (31:15):
Well. Do you think you'll be able to bring the
cost down of it. I would love to see your
proteins are placed. So I'm intolerant to soy, and soy
is in everything, and if you want a protein bar,
it's soy. You think you'll ever get the price down
where it'll be more feasible to use.

Speaker 3 (31:28):
Everything, Yeah, totally. I mean that's part of the goal.
It's called the alternative protein market. I kind of call
it the complementary protein market. You know, the main cost
of these things are if you're isolating it from natural sources,
it's not sustainable. The costs are high. But using biotech
to make those proteins is also a challenge because you know,
organisms are hard to work with, and we have this

(31:48):
particular kind of platform that uses the algorithm of evolution
to evolve those sealths to do the things we want
them to do. That evolution already figured out, we just
have to find it, so it brings the cost down.
We walk these things to be you know, more broadly incorporated.
Plant based proteins that are particularly soy, probably over utilized, overcropped, overcommoditized,

(32:09):
and they're actually you know, the absorption of those proteins
is actually not even one hundred percent. It's only like
sixty or seventy percent of the actual protein that's there.
So absolutely that's one of the main goals. I think
we're a few years away from that, but you know,
you have to start somewhere.

Speaker 6 (32:24):
So is there a difference in characteristics between the proteins
you're making and off the shelf grocery store way protein.

Speaker 3 (32:33):
Yeah, I mean we want them to have the same efficacy.
We want them to have the same kind of structure
and function as those proteins that are isolated from natural sources.
And so the term is called biosimilar or bioidentical to those.
So depending on the protein, it will be either of
those two things. And the goal again is to make

(32:53):
it so that it's either at cost parity, so the
same price as those things you find in the grocery store,
although I think some protein crowders are pretty to be honest,
and so we're getting it out to the cost that
you know, everyone can can achieve, and that also, you know,
hopefully tastes good too.

Speaker 5 (33:09):
That sounds great. I do want to change the focus
a little bit to your other part of the business. Yeah,
and that's the T cell engagers that are tailored to
a person's tumor if they have cancer. What is that
all about.

Speaker 3 (33:20):
It's a concept that is really I think the next
generation of how we treat disease for humanity. So you know,
there's lots of products on the market that doesn't necessarily
work for everyone, but it's prescribed to everyone. The concept
that we're trying to tackle is really a personalized medicine approach,
and so this is taking a specific in the case

(33:43):
of oncology or cancers, taking a specific patient tumor, and
then creating in our system an immune SITNAPP. So how
your immune system actually functions. It recruits these things called
teeth cells, which are like the quarterback of the immune system,
and that tea cell actually goes and it tries to
attack the cancer cell and get rid of it. But

(34:03):
the problem is when the immune system is not functioning
in a way that is working correctly, the cancer starts
to spread and it proliferates because those T cells aren't effective.
So what we're doing is we're actually identifying kind of
novel therapeutics that allow that tea called T cells. The
NAPP so recruits the T cell to the patient tumor

(34:24):
cell and actually activates the functional killing mechanism. And it's
specific to each patient. So you know, patient has let's
say colorectal cancer or you know, a different a rare
form of a varying cancer. For example, Usually the way
their tumors look are different than everybody else, and so
it's hard to actually treat that cancer, and then that's

(34:46):
when the cancer stress to spread and then unfortunately that
the patient has the way. And so in this case,
we can actually target what does that specific tumor look like,
Let's treat that specific tumor and then essentially cure the cancer. Right,
So that's the goal.

Speaker 5 (34:59):
Far how long are you.

Speaker 3 (35:00):
We're in the early stages of this, so we'll probably
have I think by mid next year some initial targets
that we'll be able to start testing. And we're excited
to be along this journey. It's very nasive, it's a
very early field, but it's a very progressive field, and
I think it's where the future of medicine is going.

Speaker 6 (35:20):
I've heard of a technology called cart t Is this
what you're talking about or is this a different technology?

Speaker 3 (35:27):
It's slightly different. So car tee technology is actually leverage
a different type of system where you try to change
the genetics of the teeth fell to make it more effective. Here,
what we're actually doing is kind of boosting the natural
immune system to do what it needs to do, and
so we're not trying to change change genetics. We're actually

(35:49):
just trying to make that actual natural innate function of
the immune system more effect.

Speaker 6 (35:54):
It really seems like your company has kind of two
different for us, right. You know, on the one hand,
you're making proteins, You've got this vat of protein that
you're fermenting, right, and then on the other hand, you're
doing this kind of sophisticated biologic type of technology. So
how did you end up going in these two different directions?

(36:14):
Isn't that kind of confusing? Sometimes?

Speaker 3 (36:17):
Yeah, sometimes it can be. I think, you know, the
mission of Triple Bar is to heed, to feed and
heal people and planet. And so while while the two
areas feel that, you know, dis Brother actually are very
mission aligned with with Triple Bar. You know, we started
in the food space and realized that the technology that
we were leveraging in the food space really was relevant

(36:37):
also to these pharma applications, and so it was kind
of a natural transition for us. I would say that
what's really exciting, and we're talking earlier in the in
the show around AI during the course of running the
natural programs that we're running here at Triple Bar, we
are able to generate incredibly large amount of high quality,

(36:58):
specific genomic data. And so the genome is basically the
code of life, and it links to what a cellular
function is. So what does a cell do? Why does
it do what it does? And we have the ability
to create incredibly large amounts of genomic data. I know
we talked about chat GPT earlier. You know chat GPT

(37:18):
was trained on all of the publicly available language data
and the algorithm basically has this predictive function and emergent properties.

Speaker 5 (37:26):
I so admire people that are trying to solve our
health problems. I mean that is like, if you don't
have your health, you don't have anything, all right, pass
a lot of money. So are you using the food
business to fund the biologics business or are you getting brands?

Speaker 12 (37:40):
Yeah?

Speaker 5 (37:41):
Yes, I mean we are a.

Speaker 3 (37:42):
Venture backed company. We closed our Series A financing last year.
We're actually just now going to market for a Series
B to build out this genomic language model. All really
focused on finding medicine that you know, can also be
produced at lower costs. I think that's the biggest challenge
is that you know, we can, we can make these
life saving methicines, but you know, payers don't want to

(38:05):
spend five hundred thousand dollars to actually treat a disease.
They're like, let's go through this regiment and by then
it's too late. So it's like, well, let's bring those
costs of those medicines down, make them more broadly applicable,
you know, to to treating each patient and then you
know you're not paying for hospitalizations and all that other stuff.

Speaker 2 (38:21):
Yeah.

Speaker 3 (38:21):
I can go on and on about the healthcare system
of that our country, at other areas, but but really
the cost is one of the key drivers. And so yeah,
so we're revenue generating business on the food side, and
it really sparked, you know where we can also make
an impact in human health from the treatment therapeutic space.
And then based on kind of building out this you

(38:42):
know maic uh, you know generative AI model for predictive function,
we'll be able to make a much broader impact with
with that as well.

Speaker 5 (38:49):
This is groundbreaking and it's triplebar. Dot Com. If people
go to your website, what are they going to find?

Speaker 3 (38:55):
They'll find a bit more about the company. They'll find
more about the technology and the products that were working on.
A bit about our team also highlight. We just onboarded
our chief snuggle officer. Her name's b She's our office
dog and bring joy to the team as well. So
we're also on LinkedIn and ax as well. It handles
that trip of our bio excellent.

Speaker 5 (39:16):
Well, thank you Maria.

Speaker 6 (39:17):
Passage to profit with Richard and Elizabeth Gerhart.

Speaker 5 (39:20):
And now we have Thomas Petzel with light Core Energy
and energy is so important. All the stuff Maria is
doing takes a lot of energy too, right, so we
have to find a way to provide for everybody's needs
with the energy that we have. So Thomas has a
solution for that. Welcome Thomas, can you tell us all
about what you're doing.

Speaker 4 (39:38):
Our company is a relatively new company in the field
of solar pole plans. On an industrial level. We built
solar block power plans. We're taking care of funding it,
handle all the legal aspects to be able to build
those power plans and then we sell those two customers

(39:59):
and Minister for investors those power plants and then with
the idea, then the end result is that we also
sell the electricity to the end customer. That's basically a
foundation for the future.

Speaker 5 (40:12):
Wow, So do you have to build them only in
sunny areas?

Speaker 4 (40:15):
Fortunately, the sun shines everywhere on planet Earth, but in
some areas more, in some areas less. And there are
actually models which calculate where is it profitable to put
those solar panels and where is it less. Means like
where some areas more in the south the sun, you
have longest sun, you have more intense sun, and by

(40:37):
that measure you can do the calculations and tell the customers, well,
that's a good investment here.

Speaker 6 (40:43):
Well, that's interesting. So like the atmospheric quality, if you
have a lot of smug or a lot of moisture
in the air, then that can affect the efficiency of
the solar panels, right, they're technically.

Speaker 4 (40:57):
Yeah, it becomes a very technical For instance, like in Germany,
you have in the north of Germany, actually you have
less sun, but you have better production because the temperature
is a little bit less intense in the summer, because
when the solar panels become extremely hot and everybody knows
if you leave your car in the sun, you can

(41:18):
fry an egg on it. Now and the that's detrimental
to the solar panels or the electricity production, and if
you have a fresh wind that cools those panels down.
So and here in Germany, in the north of Germany,
it is actually better even though you have mathematically less sun,
but because of this cooling effect, you have more energy production.

Speaker 5 (41:40):
Are you storing the energy and batteries then and taking
them where they need to go for a customer, or
are you sending it through electrical lines.

Speaker 4 (41:48):
The storing in batteries is a very expensive undertaking at
this point, but it will be more and more a
point in the future. One of the downfalls of solar
electricity solo produced electricity is that you have the electricity
only then when the sun is there, and if you
if you like looking at yourself, I have a solar

(42:09):
panel on my roof, But when the sun is shining
you at work, and when you're coming back and wanna
do your dinner, the sun is gone. Usually there it
makes sense to use battery, but on an industrial level
it is still a bit too expensive at this point,
but it is becoming more and more common, especially in Germany,

(42:29):
as the technology evolves.

Speaker 5 (42:31):
You lose a lot through the power lines right. I mean,
I know there have been a lot of people working
on superconductors so that you lose less as it goes
through the power lines. How is that coming along?

Speaker 4 (42:41):
It's actually a point that's negligible the customer who says
I invest in a power plant, they have a measuring
point at the point of entrance where the solar power
plant connects with the grid, and then it gets measured
how much energy is being injected into the system, and
then it gets regulated from there. So it's negligible. It

(43:02):
is a point, you're totally right, but not.

Speaker 5 (43:04):
Something you have to worry about. So it would be
going more from the grid to the houses exactly.

Speaker 4 (43:09):
It's more maintenance of the grid, but the grid is
generally more the huge energy providers state run.

Speaker 6 (43:18):
I remember solar bursting on the scene a long time ago.
I mean, it's been a technology that's been available for
a while. But my impression is is that over time
it's gotten more efficient as an energy generator. What are
some of the things that have happened that have improved

(43:38):
the solar energy efficiency?

Speaker 4 (43:41):
All the technology has evolved, you know, it hasn't like
done any anything spectacular or quantum jumps, but Yeah. For instance,
you know, you improved you can get a little bit
more woodage out of per square yard basically, so the
research has been done on that. And one aspect that
is also they can have vertically standing panels, which I

(44:04):
have plating on both sides, so basically you get the
sun goes through the solar panel and reflects on the
other side, and therefore you increase the efficiency by a
couple of percent. This is being done and also one
of the problems that's being solved at the same time.
In Germany, it's becoming a point where they have agry

(44:25):
photovoll tag systems where you can basically put those They
have fields and you can put those solar panels up
and still use the soil for animals or for growing crops.

Speaker 5 (44:36):
That's a huge improvement. I was going to ask you
to is there ever a problem with getting the minerals
that you need for the solar panels.

Speaker 4 (44:44):
It's more of a global problem to tell you the truth.
You know, like we are at this point, we are
purchasing the majority of the solar panels. We're purchasing from China.
They get delivered here on ships, so we don't have
that problem. We paid for it. But if you look
at the future right now, if you take a look
at it with what is globally happening, the governments are

(45:07):
already competing for lithium resources and rare minerals, et cetera,
et cetera. You can feel those effects by global conflicts
that we can with it right now.

Speaker 6 (45:18):
How big are your plants compared to say a standard
electrical plant.

Speaker 4 (45:23):
The power plants that we built are ideally like one
mega awad. You have a couple of thousand square meters.
We have like huge production facilities which have a roof. Anyways,
we ideally we use only the roof for that. So
there isn't really any secret juice that we're using that
we are doing that others can't.

Speaker 5 (45:42):
Are you harvesting any wind power all? I mean you
kind of think wind power and some power go together
and maybe you could do both of them.

Speaker 4 (45:49):
If you take a closer look at wind power, it
isn't actually as beneficial in the long run as it
appears to be. You have windmills that many people don't
know that actually windmills are going to become a huge problem.
Let's say you can have a wind turbine that has
blades that are one hundred meters long each. After ten years,

(46:10):
they have cracks on it, and they're made of carbon fiber,
et cetera, et cetera, and you're going to have a
problem to getting rid of those economically because they don't disintegrate.
There are huge wind power plants in the ocean. One
of the side effects you have it harms the ecosystem
there because those windmills are also they just imagine those wings.

(46:32):
Each wind mill has wings, three wings at least, which
are one hundred meters along. And the bigger the wingspan
is the more efficient and the more high you can
build it and the more efficient the production is. But
what you have and it produces sound subsonic sound. And
if you have the standing in the water and the
fish they cannot close their ears if you have more

(46:55):
and more groundings of fish of whale, because they lose
sense of their orientation.

Speaker 5 (47:01):
So solar panel doesn't have those particular problems. But do
they last forever?

Speaker 4 (47:05):
They rode over time. After twenty years you still have
about eighty percent of usage capacity. And it depends on
where you put those and what materials you use, but
they are lasting quite a bit so.

Speaker 6 (47:19):
Are you optimistic that alternative energy sources would be able
to replace carbon based energy sources.

Speaker 4 (47:27):
To honestly answer that question, there are a lot of
factors to take into consideration. As I said, solar energy
has some downfalls, and it depends on how we can
cover up or how we can catch up for those
downfalls like the storage of energy and also the transmission
of energy. At this point, the numbers say no. Nuclear

(47:48):
power plants are so efficient, but they also have their
dangers that have to be taken into consideration.

Speaker 5 (47:54):
Yeah, there's always a trade office there. I think that your.

Speaker 6 (47:58):
PRECID electricity turn your lights off when you.

Speaker 2 (48:02):
Leave the room.

Speaker 5 (48:03):
Thomas Petzel Light Core Energy, Thomas, How can people find you?

Speaker 4 (48:07):
On my Instagram profile lt COREL Thomas Petsalt and also
on my LinkedIn profile LAT call Thomas.

Speaker 5 (48:15):
Petsolt light in the cor e.

Speaker 4 (48:18):
Exec defensing name for Pham Reproduction Company.

Speaker 5 (48:21):
I like it, Yeah, and then Thomas Petzold that's pet
Zo l D. So look for Thomas.

Speaker 6 (48:28):
Passage to Profit with Richard and Elizabeth Kerhart will be
back with Secrets of the Entrepreneurial Mind right after this.

Speaker 12 (48:36):
I'm Jack CEO and co founder at ushabits dot com.
When I left my job as a Wall Street banker
back in my twenties, I felt completely lost trying to
navigate the process of hiring a financial advisor. I thought
it should be easy to find the right financial advisor,
so I created a place where young families could feel
understood and their unique needs would be met with empathy

(48:58):
and expertise. That's why I started use habits dot com,
where we help you find your financial advisor free of charge.
Use habits dot com.

Speaker 4 (49:07):
It's Passage to Profit.

Speaker 6 (49:09):
Alicia Morrissey is our programming director at Passage to Profit,
and she's also a fantastic jazz vocalist. You can scroll
to the bottom of the Passage profitshow dot com website
and check out her album.

Speaker 5 (49:23):
We've had some fascinating conversations with these guests, but now
it is time for Secrets of the entrepreneurial mind. Zach.
I'm going to start with you, Zach Hirsh. What is
this secret you can share with our audience.

Speaker 2 (49:36):
Biggest secret that I've had in the thing that's in
me the most success is.

Speaker 7 (49:40):
Finding where I can provide value at relationships, and that's
knowing that you can't just take and you have to
give as well, So finding how you can help others.
That's really been my greatest strength is providing value to
people that can, you know, provide value for me and
having it be an equal energy exchange.

Speaker 2 (49:58):
There you go, excellent like that.

Speaker 6 (50:00):
I think too if you can even provide more value,
if you can provide a little bit more value, then
you think you might be getting back. I think that's
a good strategy. So I like your comment. Thank you.

Speaker 5 (50:13):
So Maria Cho, what's the secret you can share?

Speaker 3 (50:16):
I think the biggest secret is build a winning team
and all the different things that you do. If you
have a winning team around you and they're all kind
of mission aligned, all bring kind of different diverse skill
that's and knowledge to solving the same problem, you get
to the outcome that you want to achieve, and I
would say quickly move on for people that don't want
to be a part of that vision. So that's the

(50:36):
other The other thing people focus is important.

Speaker 5 (50:39):
Absolutely.

Speaker 6 (50:40):
One of my mentors once said, when it comes to
hiring people, pick people who want to win. So when
you said winning team, that's what popped into my head.
Do you want people who want to win?

Speaker 5 (50:52):
So Thomas Petzol, what is a secret you can share?

Speaker 4 (50:55):
My experience is you have to find something that you
can be passionate about, because I think to really successful
in any given business, you have to be able to
work hard, and that is easier and only possible if
you can be passionate about it. And then I can
only add to both Zach and Mario said give more

(51:15):
than you take and surround yourself with good people who
are good for you and have a winning team.

Speaker 2 (51:22):
Absolutely.

Speaker 5 (51:23):
Richard Gearhart your heart law, what is your secret?

Speaker 6 (51:27):
Don't lose your curiosity. Staying curious is probably one of
the best things I think people can do because it
keeps new horizons in front of you and just experiencing
new things and trying new things. Like recently, I've been
in the habit of watching YouTube videos that I would

(51:48):
never watch, just to see what is going on there.
And sometimes I realize why I wouldn't watch them, They're
totally boring. But every once in a while I'll stumble
across something that kind of gives me a little bit
of a pause that I think, you know, actually, that's
kind of cool. I think I should look into that
a little bit more. And I think that helps my

(52:08):
creativity very good.

Speaker 5 (52:10):
Mine this week is going to be open every piece
of mail. Don't just dismiss it if somebody reaches out
to you. So, for instance, the three guests that we
have today came through Daniel Robbins and Nadia Atwah, And
that relationship that we have with them started because Daniel
reached out to me with one sentence on LinkedIn he said,
I like your podcast. The people he sends us for

(52:31):
the show are phenomenal. Anyway, what I'm just saying is,
don't just dismiss things and throw things away without kind
of looking at them first. Now, obviously, if you get
a piece.

Speaker 6 (52:39):
Of mail you know it's John, then forget it. Well,
that's it for us, everybody. Passage to Profit is a
nationally syndicated radio show appearing in thirty eight markets across
the United States. Passage to Profit has also been recently
selected by feed Spot Podcasters Database as a top ten
entrepreneur interview podcast. Thank you to the P two P team,

(53:01):
our producer Noah Fleischman and our program coordinator Alisha Morrissey
and Risicatbasari. Look for our podcast tomorrow anywhere you get
your podcasts. Our podcast is ranked in the top three
percent globally. You can also find us on Facebook, Instagram,
x and on our YouTube channel. And remember, while the
information on this program is believed to be correct, never

(53:22):
take a legal step without checking with your legal professional first.
Gearheart Law is here for your patent, trademark and copyright needs.
You can find us at gearheartlaw dot com and contact
us for free consultation. Take care everybody, Thanks for listening,
and we'll be back next week.

Speaker 1 (53:38):
The proceeding was a paid podcast. iHeartRadio's hosting of this
podcast constitutes neither an endorsement of the products offered or
the ideas expressed.