Entrepreneurs: Using the Power of Mindset to Transform with Brian Seth Hurst + Others

Episode Transcript

Speaker 1 (00:00):
The following is a paid podcast. iHeartRadio's hosting of this
podcast constitutes neither an endorsement of the products offered or
the ideas expressed.

Speaker 2 (00:09):
Give us thirty days you will have a book. We
create what you call it tribes.

Speaker 3 (00:13):
It's something called the Communication Waterfall.

Speaker 4 (00:16):
I'm Richard Gerhart and I'm Elizabeth Gearhart. You've just heard
some snippets from our show. It was a great one.
Stay tuned, especially if you want to start a new.

Speaker 1 (00:24):
Business, ramping up your business.

Speaker 2 (00:28):
The time is near.

Speaker 5 (00:29):
You've given it hard, now.

Speaker 1 (00:31):
Get it in gear It's Passage to Profit with Richard
and Elizabeth Gearhart.

Speaker 2 (00:37):
I'm Richard Gearhart, founder of Gearhart Law, a full service
intellectual property law firm specializing in patents, trademarks, and copyrights.

Speaker 4 (00:45):
And I'm Elizabeth Gearhart. Not an attorney, but I do
marketing for Gearheart Law, and I have my own startups
in podcasts.

Speaker 2 (00:51):
Welcome to Passage to Profit, the Road to Entrepreneurship, where
we talk with entrepreneurs and celebrities who tell their stories
about their businesses and their solutions. We have just an
amazing guest, Brian seff Purse. He's an award winning multi disciplinary, producer, strategist,
and writer, and we really look forward to speaking with him.

Speaker 4 (01:12):
Then we have two really cool inventions. I love these,
Ryan Sobol with life Flow lifeflowstate dot Com. He's a
financial advisor, but this is kind of a different thing
for him, but they all kind of tie together in
the end. He's helping people get into the zone where
they can live their best life. Just cutting edge stuff.
You just have to hear him talk. And then we
have Joshua Lee with tried Money. This is something that

(01:34):
really fills a hole in the market. It helps people
that are in groups that maybe don't want to deal
with the bank account or whatever, but need to put
money towards stuff. It gives them a place to do that.
And he'll explain more about it, but I think it's
really innovative. Both of these things.

Speaker 2 (01:47):
Sounds like fun. But before we get to our distinguished guests,
it's time for your New Business Journey. Two and five
Americans own their own business or are thinking of starting one,
and so we like to add scar panel questions that
our audience wants the answers to. So this week's question is,
what is the best mistake you've ever made in business?

(02:11):
So I'm going to go to Brian first, What is
the best mistake you've ever made a business?

Speaker 6 (02:15):
Being a control freak, not accepting help, feeling that I
had to do everything myself, and learning coming out of
that into the future was recruiting people and bringing people
in that have your back, understand your vision, your purpose,
and understand what their responsibilities are, and then being willing
to trust them. Actually, I just want to say Ann Sweeney.

(02:39):
She was a great mentor of mine. She was president
of ABC Disney, and she once told me, put the
absolute best people in the position that you want them in,
and wear their expertise is and let them run. She
said that it took me a long time to get that,
but now I have, and it is absolutely correct. When
you can trust someone to do the job that's on
vision and on purpose, it's much better than stressing out

(03:02):
and losing sleep.

Speaker 2 (03:03):
That's amazing.

Speaker 6 (03:04):
My management style is learn how. I think if you
can solve the problem yourself, great, If you can't, then
come to me. So I think it's a balance, and
you have to make sure that people are reporting in obviously,
but I wouldn't call it a control freak now, I
would call it a superior project manager. Perhaps that you're

(03:26):
just making sure that everybody's hitting their marks and that
there are performance reviews along the way. But I don't
have to control everything. As an entrepreneur, being willing to
trust other people, I think is really important. And in
that case, you have to trust your gut. I've learned
a lot of lessons with bad partnerships.

Speaker 2 (03:44):
Joshua, what are your thoughts.

Speaker 7 (03:45):
I actually am very similar to what Brian said, but
a little bit different. In my mistake I made was
that when I first started this business, I tried to
do everything by myself.

Speaker 4 (03:54):
I was a little bit stubborn.

Speaker 7 (03:55):
I figured that I read a few books, you know,
I took a few lessons here and there, and I
thought that maybe that would be enough for me to
you know, get my business started.

Speaker 4 (04:02):
But as I come to find.

Speaker 7 (04:04):
Out, as I really start to build the business, there
was a lot of things that I think I wish
I had really leaned more towards.

Speaker 2 (04:09):
With other people.

Speaker 7 (04:10):
For example, like what just even as simple as you
know how to incorporate a business, all the legality that
has to go into all the documentation that needs to
go into it. I think that you know just a
book gave me a very high level of what I
had to do, But as I come to realize, it's
a lot more complex than something you can just read
from a book, and there's a lot of unique situations
in you know, how to start a business, from even
building a product, identifying what market you want to step into.

Speaker 2 (04:33):
As an attorney, I have to jump in and agree
with you that getting some good professionals behind you, accountants, attorneys,
you don't have to spend a lot at first, but
at least get the knowledge and the advice and some
things you can do yourself. Sometimes you need the service providers.
But I think that that is also really good, Ryan, I.

Speaker 3 (04:53):
Was going to say something else, but now that you're talking,
I had a kind of different mistake, which was being
so focused on the business and not taking care of
for health. During the first year of my startup company,
or maybe it was probably the second year of this one,
I was so laser focused on getting stuff finished. I
wasn't paying attention to the quality of food that I
was eating. I was getting door dash delivered, I was

(05:14):
having noodles all the time, I was having rice. I
was barely cooking, and eventually I kind of started to
mess up my concentration. I ended up getting some blood
sugar issues with like hypoglycemia, had some anxiety, and I
really had to decide to slow down and like, Okay, look,
I keep operating like this. One of the things I
learned is that my business is not a sprint. It
seems like a sprint every month, but actually this is

(05:36):
going to be going on for years and I can't
act like it's a constant sprint every month. And so
started cooking a lot more, eat a lot more salads,
and really making health more of a focus. Was one
of the best of sakes because now I'm way more healthy.

Speaker 2 (05:47):
That's great. We often hear about entrepreneurs sort of working
themselves to death and really negatively impacting their health, but
this is one of the first real concrete examples we've
had on this show. So thank you for that. And
I couldn't agree more. As important as wonderful as your
new business journey is, it's not worth sacrificing your longtime

(06:10):
health for. And that kind of discussion helps make people
aware of how important it is.

Speaker 4 (06:15):
Elizabeth, my best mistake was telling Richard, if you start
your own law firm, I'll do whatever you need me
to do.

Speaker 2 (06:23):
I don't see how that was a mistake.

Speaker 4 (06:25):
So now I have a patent agent's license, I can
draft patent applications. I know way more than I ever
wanted to about trademarks and copyrights, even though I don't
practice in there. I went into the marketing, so I
became as much a marketing expert as a self taught
person can. And then we got this radio show based
on the law firm. So it has turned out to
be a good mistake. I've learned so much. Otherwise I
don't know what I would be doing with my time.

(06:46):
It's pretty exciting all the media stuff, and I have
a podcast studio now and I have, you know, just
a lot going on, and.

Speaker 2 (06:53):
I really enjoy so yeah, I mean, I don't still
don't see how that was a mistake. I thank you
for all that you do. So my best business mistake.
First part the mistake was not getting along with my
boss in corporate. I worked for a big company and
as a result of that or relationship, I ended up

(07:14):
leaving the company and of course, with Elizabeth helping encouragement,
started our own gig here and it turned out to
be the best decision of my life. One of the
nice things about entrepreneurship is that you have the freedom,
a lot of freedom that I didn't have before. Freedom
to work with the people that you like, freedom to
manage your time. What little there is just financial freedom

(07:37):
to the extent that you earn, which you're sort of worth,
I think. So it turned out to be a great
mistake not getting along with my.

Speaker 4 (07:45):
Boss Passage to Profit with Richard Elizabeth Gearhart.

Speaker 2 (07:49):
Brian seth Hurst is a well regarded international entertainment professional
and prominent figure in the world of media. He also
has held industry leadership positions at the Academy of Television
Arts and Sciences, the Producer's Guild of America, and the
International Academy of Television Arts and Sciences. Brian is also
co author, with the late Olivia Newton John of the

(08:11):
best selling children's book A Pigtail. Today, Brian is here
to talk about his Book's Whole and also The Whole
Companion workbook, which is just recently released. These books are
about going from a life in the past to a
life in the future. I think is a quick way
to summarize that. So welcome to the show. Tell us

(08:32):
about the whole and what it's all about.

Speaker 6 (08:34):
The origin of it was that I had a television
show in development with Buna Murray Productions, reality Television. It
was called Determination. And what happened was I lived on
the Illinois Iowa border, so I would go to the
rallies for president during Obama's run, and I would notice
that the media was not talking about what they were
talking about in what I was seeing, and I felt

(08:56):
like it was time to have somebody disintermediate the media.
So we thought that we would recruit millennials at the
time to be direct on the ground reporters. Well, the
show crashed and burned during that first election. Then it
crashed and burned again the second time. When it crashed
and burned the second And I'm telling you this was
something I had put my whole heart and soul into
blood on the field, as they say. And I was

(09:19):
sitting in an airport. I got the news actually by email,
and I was sitting in the airport and I was going,
what do I do now? And I've always been a
spiritual guy. I've always been intuitive. I've used my intuition
my entire life. And I literally heard give us thirty
days and at the end of thirty days, you will
have a book and the name of the book as whole.

(09:39):
And I did that and I finished it in thirty days.
I had what I call an accountability buddy, very important
if you're setting goals to have someone that you can
answer to and share with.

Speaker 2 (09:49):
And it was a series of essays about.

Speaker 6 (09:52):
Life, whether it was money, whether it was about personal transformation,
mostly about beliefs and how how our beliefs serve to
create the reality we live in, and that the one
power we have is to change our mind and to
change our mindset. And I knew that that was not
new information. But even though it's not new information, the

(10:13):
way it's delivered depending upon people's personalities and books. That's
why certain people attract certain books to them and they
come into their lives because it's in a language that
they understand. Then did a revision of the book. By
the way, just before the book was published, my twenty
year relationship came to an end. My mother passed away,
everything crashed and burned. And so a friend of mine

(10:34):
said to me, you know what, this book wasn't written
from you, it was written for you.

Speaker 2 (10:39):
And I had friends quoting me. My own book when
I was going.

Speaker 6 (10:43):
Through stuff, you ought to read chapter nine and then
did a revision and a friend of mine and PR said,
you know, I can't market a book that's over a decade.
You should do a workbook. And there are these prompts
when you're an entrepreneur or you're about to create something.
I think the universe sends you prompts and a bell
goes off. Wh do you follow them or not?

Speaker 2 (11:01):
That's up to you.

Speaker 6 (11:02):
I knew that was a prompt. I said, okay, great,
that's a great idea. So we took each chapter. I
asked for fifty volunteers for my coaching business to do
the exercises with me in the book. They are deep
exercises of self discovery. I consulted with therapists to make
sure it wasn't sending anybody over the edge. And that

(11:23):
book took a lot longer, and we had an audio
book that I had done and we waited to release that.
The audiobook was a whole the book's work in conjunction
with each other, but the whole companion workbook works as
a standalone. And to be honest, I did all of
the exercises in the book as well, so that I
could make sure and that was a process for me.

(11:44):
Now I have people that have bought the book that said, okay, well,
I'm going to do this book once a year. I'm
going to do it at the start of the year,
and so.

Speaker 2 (11:52):
I know my purpose.

Speaker 6 (11:53):
My purpose right on my whiteboard there is to connect
and engage authentically and inspire.

Speaker 2 (12:00):
That's my job is to serve.

Speaker 6 (12:02):
And I believe that if I serve, I will be served,
that if I contribute, that the contribution will come back
to me. And I hope that whole makes the difference
in people's lives that I think it can make, and
that the volunteers have told me it has made that
in some cases it was life changing.

Speaker 4 (12:20):
Well, that was what I was going to ask you about.
So do you have a community built around this somewhere
where everybody can talk to each other and talk to you.

Speaker 2 (12:27):
You know, if you aren't the tenth talk about prompts
from the universe, you aren't the tenth person to mention that.

Speaker 6 (12:34):
And it's like, okay, you know how when you're expanding
your business and you have to prioritize and you have
to think, this.

Speaker 2 (12:40):
Is one of those moments. So thanks, Elizabeth. There is
a community.

Speaker 6 (12:45):
I think what was so interesting, you know, I just
our community at Sierra Madre were at the foothills of
the San Gabriel Mountains and we were evacuated, and to
be honest, the fire was stopped within a thousand feet
of our homes. We were very, very fortunate the outpouring
of support through Facebook. I'm talking about hundreds of people

(13:05):
responding because I was providing updates to be helpful and
also to make sure that people knew where they could
help us.

Speaker 4 (13:12):
I think that people need that right now. They're yearning
for that sense of community and connection right now. That's
kind of where everything is going. So people are having
Facebook groups and they're doing podcasts where all their podcast
subscribers get together and they can talk to each other.
And I think it's the shared experience. And if somebody
goes through your book and they find out something profound

(13:33):
about themselves, they want to tell somebody else who understands, right.

Speaker 2 (13:37):
It's so insightful.

Speaker 6 (13:39):
When we did the focus groups the volunteers, it was
over a summer of weekends and they were in groups
of between five and seven people, and so they were
all sharing what their experience was because I was trying
to get feedback and they were all telling their stories
and someone would say, you know, I had the same experience,
or someone would say that's really useful.

Speaker 2 (14:01):
So yes, I believe you're right on for me.

Speaker 6 (14:04):
It's like there is an investment of time and energy
that you were going to put into something, and I
have to make that evaluation and at the same time
to be completely honest. And you can go to Bryansthurst
dot com for this. After the pandemic, I decided to
return to my first love, which was performing, because I
had left the theater and performing behind.

Speaker 2 (14:22):
I ended up doing.

Speaker 6 (14:23):
Talk about having a great team behind you, a musical
director Michael Orland, my director Lee Martino. I ended up
doing a one man show which premiered in Palm Springs,
and now I continue to do it. It brings me
so much joy. So it's like, how do I balance
these two things, which is here I am a writer
that wants to contribute and make the world a better place,

(14:44):
and here I am a performer that also wants to
tell stories and connect with people. It's a scripted and
musical adventure. I used to be a songwriter and other
people's sung only songs and I didn't, so I did that.

Speaker 2 (14:54):
But it's that balance.

Speaker 6 (14:55):
And I think sometimes if I didn't meditate, I think
I would have spun off the planet years ago. So
I think meditation and journaling, which is actually part of
the workbook, those things are really important to gauge where
you are. And the one thing that I have had
to learn to do in business and in my personal
life is not compare myself to others very very dangerous.

Speaker 2 (15:20):
It's just not good for one's wellbeing.

Speaker 6 (15:23):
But if that person inspires me, I always say, I'm
not going to compare, I'm going to be inspired. What
am I inspired by with that person that I was
busy comparing myself to or that business that I was
busy comparing myself to.

Speaker 2 (15:36):
So Brian, I want to ask you. I want to
go back to the subject of transformation because I think
it's an interesting subject and it seems to me like
there's different ways that our life can be transformed, Sometimes
through living experience, sometimes it's transformed through working with a book.

(15:58):
And it usually means that, like the life, it kind
of goes on right, something happens and all of a
sudden you feel differently, or you feel a past experience
has been resolved that was painful. Maybe you can talk
a little bit about transformation and the different ways it
can occur. How much of it is good.

Speaker 6 (16:16):
I think it's all good. I think it's hard work.
I can only speak from my personal experience.

Speaker 2 (16:22):
You know, I.

Speaker 6 (16:24):
Was a childhood sexual abuse survivor. That trauma kind of
defined my life for many years about not trusting people,
about being heard about, trying to placate things, and then
going to work to discover what beliefs had come out
of that experience and then saying, Okay, I can change

(16:44):
those One lesson I have learned. And this is not
a negative thing.

Speaker 2 (16:48):
Is that?

Speaker 6 (16:48):
Going back to what Ryan said, it's not a sprint.
You never arrive, you learn, you grow this. I'm speaking
from my own experience. I've learned, I've grown. There's a
lot of celebration in that, and then you look up
and you go, oh my god, there's another mountain to climb.
How am I going to do that?

Speaker 2 (17:07):
Well?

Speaker 6 (17:07):
I have a lot of skills from climbing previous mountains.
Let me call upon those skills now. So transformation is
sometimes there is an instantaneous aha, moment. But you can't,
at least in my experience, sometimes you can't make that
a rule for life. It's an aha moment. But you've
got to come back in the present.

Speaker 2 (17:26):
I say.

Speaker 6 (17:27):
You know, if I'm obsessed with the past, I'm busy
looking over my shoulder and I can't see what's ahead
of me. If I'm obsessed with the future, I'm looking
so far ahead, I'm likely to bump into something or
trip over what's ahead of me. So getting back to
the present, that's where the point of transformation and the
point of power exists. To me, it's in the present,
and it's fear for me that exists in the past.

(17:50):
Oh my god, I'm afraid that'll happen again, or I
haven't resolved that, or you know, how do I fix that,
or way in the future, which is, oh my gosh,
what's going to happen?

Speaker 2 (18:00):
And to come back into the present.

Speaker 6 (18:02):
To have gratitude for what I have at the moment,
especially this week, given the fires, to have that gratitude
and to be able to center. I mean, to me,
that's the point of both books and the audiobook is
how to get to that place. And you know what
you might occupy it for a minute before you're knocked

(18:23):
off your feet. You know, when we were kids, I'm
the oldest one here, but we had these things Weebel's wobble,
but they don't fall down.

Speaker 2 (18:29):
They were these litigable ways.

Speaker 6 (18:31):
And I sometimes say my affirmation is I'm a Weebel,
but I'm not falling down. And if I do fall down,
I'm going to accept help to get back up.

Speaker 2 (18:40):
How do you feel when you're in the present. What's
that like for you? Peaceful? Really peaceful.

Speaker 6 (18:46):
It's like I was a prisoner of to do lists. Guilty, Yeah,
and that that can be I thank my mother for that.
She was an amazing television producer. She's actually the first
woman producer in Philadelphia.

Speaker 2 (19:00):
So I was a prisoner of that.

Speaker 6 (19:03):
And to give myself a break and to say, you
know what, I don't have to be accomplishing something all
the time. I can take a break. It's kind of
what Ryan talked about. It's like, you've got to be
centered on your well being. You come first. There's a
reason everybody says this, put your own oxygen mask on
first on the plane, or you won't be able to
help anybody else. So being present is about self care

(19:26):
for me. It's about self compassion. It's about validating feelings.
Whether I'm upset about something, Okay, let me see where
those feelings are in my body, because the feelings are
working to get me to be present.

Speaker 4 (19:38):
And I want to say to that I love that.
Don't be going one hundred miles an hour all the time,
because Richard is much more like that than I am.
But I find that when I slow down and take
a break, that's when my creativity kicks in. That's when
my brain takes all these different pieces and puts them
together and comes up with a new idea. And you
have to be present to do that. You can't be

(20:00):
worrying about, well will anybody like this, or what happened
in the past. So I think that's really good advice
to me.

Speaker 2 (20:05):
I have my secret here.

Speaker 6 (20:06):
You know how when you go to work, you take
the same route, you come back the same way. Now,
I work at home, but when I go out to
either the gym or something, I always take a different route,
and I always take a different route back because it
forces me to be present, and it forces me to
look around and to see things. It also is very

(20:27):
lucky because I knew all the side streets in terms
of the fire of where I could go. But to
be present is to kind of upset your routine. It's important,
I think, to have a routine, but it's important to
vary that routine so that you can be present. So
I agree with you, slow down, look around. You never
know where help is going to come from. If you're focused,

(20:49):
if you're a laser focused with blinders on, there could
be help to the right or the left that you
might not even see. But if you slow down and
you like take the blinders off for a minute, you go, oh,
maybe I need to make a right turn. Right now,
I'm feeling I need to make a right turn. Let
me trust that gut instinct. Oh look, there's someone there
to help me.

Speaker 2 (21:08):
I have been trying to sort of transform myself and
get to a point where I'm maybe more in the
moment and more appreciative of the world around me and
not just so focused on the practice. In order to
survive in the legal business, though, you've got to be
on it and you have to keep up. But if
you're not, then if you have it.

Speaker 6 (21:28):
In spiritual shape, you might not be able to keep
up and not to just like shamelessly self promoting here,
but actually the workbook will help you do that.

Speaker 2 (21:37):
We're looking forward to it. I mean, I think that
could be a great tool. Is it available now? Yes,
you can get it.

Speaker 6 (21:43):
It's really interesting because there were so many obstacles.

Speaker 2 (21:47):
Ryan Holiday is one of my favorite authors.

Speaker 6 (21:49):
In his book, The Obstacle is the Way, there were
so many obstacles to publication that was amazing and I
just kept having to reapply myself, had to step back
and take a breath. So if you go to Amazon
dot com and you search Brian seth Hurst, everything will
come up. But the title and the cover had to
be different on Amazon dot Com because they didn't want
consumers to be confused, and so there were a lot

(22:11):
of changes and approvals that had And you don't get
to talk to anyone on the phone. It's all by email,
so you can get that there. You can also get
it at Lulu dot com where it is called the
Whole Companion Workbook, and Whole is available there too, And
if you just don't want to go through all that,
you can just go to Whole lifebook dot com and
click on buy the books and it will take you
where you need to go. I'm so very grateful. I

(22:34):
just want to say this to Andrea Ryder, who is
the typesetter of the book, who just never failed. I mean,
talk about having a great team around you. We constantly
had to make changes. And also Alisa Klickinger, who had
actually volunteered to be the editor. She was part of
the focus groups and volunteered to be the editor, which
is what she does because she loved the material so

(22:56):
much and she did an amazing job. So going back
to the original question, having that great team around you
and being able to rely on them and knowing that
they're going to take care of what needs to be
taken care of is amazing. And I think that the
book talks about these things as well.

Speaker 2 (23:12):
Both books.

Speaker 6 (23:12):
The Workbook allows you to really it's interactive. You get
to do the exercises and their real world exercises that
you take into the world. Something as simple as learning
the name of your waiter or waitress, the person that's
serving you. That humanizes the relationship and allows you to
be in relationship with that person and to make their

(23:34):
day better or maybe they make your day. Simple things
that can change your life.

Speaker 2 (23:39):
That sounds great. We have to take commercial break. Brian
will be right back. You are listening to Passage to
Profit with Richard and Elizabeth Carehart, special guests Brian seth Hurst,
who has a lot of interesting insights. But we'll be
back with more of Brian and the rest of the
show right after this commercial break.

Speaker 8 (23:59):
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(24:20):
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Speaker 6 (25:59):
Now back Topsage to profit once again. Richard and Elizabeth.

Speaker 4 (26:03):
Gearhart and our special guest Brian seth Hurst and you
spell his last name h u rst. Brian has written
a book which has a work book called Whole whol
E and a lot of people are seeing amazing benefits
from it. We just want to continue the conversation with Brian.
How did earlier events in your life help you formulate

(26:24):
this book?

Speaker 6 (26:25):
You know, when I was a kid, I was very intuitive.
I can remember saying to my mother when we were
driving home, when we turn this corner, there's going to
be a father and son. I was like seven, father
and son playing catch. And we turned the corner and sure,
that's enough what we saw. And then, unfortunately, or fortunately,
I dreamt the death of both my mother's brothers exactly

(26:48):
as it happened, and so I thought I must have
caused that. So I completely shut down. Then all of
a sudden it started to come back. In my late twenties,
talk about in the introduction to Hole and I was
in a piano bar in New York and this gentleman
was sitting next to me, and I said, and we

(27:08):
started talking, and I said, do you have a French
last thing?

Speaker 2 (27:12):
He said yes, it's Archamba.

Speaker 6 (27:14):
And then I was hearing three one one three three
one one three in my head and I said it
is your birthday January third, and he said no, it's
March first.

Speaker 2 (27:26):
And I was like, well, this is really weird.

Speaker 6 (27:29):
And then there was this intuitive in town named Linda Waldron,
and I was in the entertainment community and everybody was
rowing to hurt to get readings. I walked in the
door and she was wearing a moomoo. She'd come from Hawaii,
and she had a little flower in her hair, and
she called herself the Butterfly Fairy.

Speaker 2 (27:44):
And of course I'm thinking this is nuts.

Speaker 6 (27:46):
And one day she said, look, I'm supposed to go
to this party and do readings, and I don't feel well.

Speaker 2 (27:51):
Will you go and do them for me?

Speaker 6 (27:53):
And I said, I don't know how to do that stuff,
and she said, oh, it's easy, just close your eyes
and say what you see. So I went to this
party and I have this little sign that said readings,
and it was at eight o'clock I went and at
quarter to eleven it was supposed to end in fifteen minutes.
Before this woman came up and she sat down and
I just closed my eyes and said what I saw?

Speaker 2 (28:12):
And I opened my eyes and she was this New Yorker.
She was about five feet and she.

Speaker 6 (28:16):
Went Garyl's, Garyl's, Daryl's. You have to talk to this car,
you have to talk. That's how the whole thing started.

Speaker 2 (28:24):
Brian stuff Hurst, Brian, tell us again how people can
find you, find your book and more about you.

Speaker 6 (28:31):
I think Whole lifebook dot com is where you can
find out about the books that you can go to Amazon,
you can go to Lulu, but they're available everywhere. I
think pretty hard to get a workbook out there though
it's a whole different format, But just go to Whole
lifebook dot com. And if you want to know more
about my life, you can go to Brian Sethhurst dot com.

Speaker 2 (28:50):
You can get on a mailing list there.

Speaker 6 (28:52):
You can help build community at Elizabeth's suggestion and we'll
see where that goes. But yeah, Whole lifebook dot com
and Brian Seythhurst and so honored to have had this
discussion with you.

Speaker 2 (29:03):
Well, thank you. And speaking of inspiration, what inspires me
is intellectual property. And so it's time now for intellectual
property news one of my favorite segments of the show.
Of course, being an intellectual property attorney, and that means
working with patents, trademarks, and copyrights. So what is in
the news today, Elizabeth.

Speaker 4 (29:23):
Well, Snooky lost out to a cat.

Speaker 2 (29:25):
You mean, the Snooky from Jersey Shore.

Speaker 4 (29:28):
She doesn't have her name trademark because of the cat?

Speaker 2 (29:30):
Well, please can you explain further?

Speaker 4 (29:33):
Well, there was a cat that was featured in these
children's books named Snooky the Cat. Oh, and the trademark
office decided that her Snooky would be too close to
the Snooky the Cat books and there would be confusion,
so she didn't get our trademark.

Speaker 2 (29:47):
So I just want to say, I find that really
odd that the trademark office would zap her on her
trademark because of a cat book. I'm not saying that
these things don't happen at the trademark off It's entirely possible,
but it does seem like they're kind of traveling in
different channels of commerce, right, So one of the things

(30:07):
that the trademark office looks at is the similarities of
the names and then also the types of goods that
are being sold. So Snooky was probably looking to merchandise
her name also protect it for entertainment purposes. Cat book
that's usually you know, books are usually typically of different categories.

(30:28):
So I remember looking and seeing that there was a
fair amount of social media from Snookie on this. I
think she was pretty frustrated, but at least she took
advantage of the pr opportunity that this rejection provided for her.
But the interesting thing too is that names are protectable
with trademarks, and so if you are really out there

(30:49):
and you want to protect your name and your name
is an important part of your brand, then you can
protect those with trademarks.

Speaker 4 (30:57):
Is there a place where people can go to find
out more about trademark.

Speaker 2 (31:00):
Funny you should ask. You can go to learn more
about trademarks dot com and you can download a free
trademark booklet that will tell you a lot about trademarks.
Or you can go there and book a consultation with
me or one of the attorneys at their Heart Law
and we can help you with your trademarks or your

(31:21):
patents or your copyrights. So it's an excellent educational resource.
And it's important for your business that you protect your
name because if you don't protect it, somebody else could
start using it and create a lot of confusion.

Speaker 4 (31:34):
Passage to profit with Richard Elizabeth Gearhart.

Speaker 2 (31:37):
Stay tuned. We have Secrets of the entrepreneurial mind coming
up soon, and you don't want to miss that. Our
special guests today Brian seth Hurst. Back right after this, learn.

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Speaker 1 (33:46):
Passage to Profit continues with Richard and Elizabeth Gearhart.

Speaker 2 (33:50):
Passage to Profit is a nationally syndicated radio show heard
across the country on the Radio America network and on iHeartRadio.
Passage to Profit is also a popular podcast. We are
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have been named as a top ten interview podcast by

(34:12):
feed spot database. So we're very proud of those things,
and we're very happy to bring all of this wonderful
information to our audience. It's now time for Elizabeth's segment,
so take it away, Elizabeth, thank you.

Speaker 4 (34:26):
We're going to start with the medical minute. So people
are always interested in medicine, so we research on the
web and this is when I found maybe so happy
because guess what milk is good for you? Again? They
did a study they good done women, and they looked
at the role of calcium in preventing collarectoral cancer and
they found that there was correlation.

Speaker 2 (34:46):
What was interesting I read a little bit about the
study too, is that they looked at five hundred and
forty thousand women over the last seventeen years. So like,
who does that right? Right? I mean, that has got
to be one.

Speaker 4 (34:59):
Heck of job, right, And this was done and published
in the journal Nature Communications. The article was written by
Corey Pelk on January tenth, twenty twenty five. And I
think it's great because milk is being blamed for causing inflammation,
which maybe milk does, but the calcium is really important
for people, and I never thought there would be a

(35:20):
correlation between calcium and colorectal cancer, but here it.

Speaker 2 (35:24):
Is, and I've didn't spring to my mind immediately.

Speaker 4 (35:26):
You know, of course, guess what other changes you can
make to help reduce your risk. Quit drinking, quit eating
red meat, quit eating process meat, being a healthy body weight,
taking part in physical action, you know, all the other things.
But they actually they did a very long, very comprehensive
study and found this correlation between calcium and health.

Speaker 2 (35:44):
Well, I think that's amazing. I guess the solution to
eating more meat is to drink more milk, because they
offset each other. Now we have a solution to that.
I'm an older guy. I still like drinking milk and cookies.
I'm still like that's like my favorite snack in the evening.
I just get all loaded up on sugar and then
I wonder why I can't sleep at night. But it

(36:06):
really is great.

Speaker 4 (36:07):
So now it's time for the update on the things
that I'm doing. So I was just going to gloss over,
but I guess I should be a little specific. So
I started a meetup group with Stacey Sherman and it's
called Podcasting YouTube Creators Community. We do it once a month.
We've been doing it online lately because it's winter here.
We did have some in person. Sometimes we do hybrid,
and it's just been growing and growing and right now

(36:28):
our next event isn't a week and we already have
over five hundred people registered, so that amazing. There's a
lot of interest in the podcast, which is good because
the reason I started this group was to see if
Richard and I should remodel our podcast studio and rented out.
And I think the answer is yes.

Speaker 2 (36:44):
I think that's a great thing.

Speaker 4 (36:45):
Studio is nearly done, Richard's been buying tons and tons
of equipment, and we have a meeting with a videographer
to help us set up the video studio because a
lot of podcasts now are video podcasts now.

Speaker 2 (36:57):
We're going to have a video studio and audio studio,
a green room, and also a production studio, and it's
going to be.

Speaker 4 (37:03):
An event space too. It has a kitchen and a bathroom.
It's upstairs. And then I'm also still doing the Jersey
Podcasts podcast that's with Danielle Woolly and Danielle is amazing.
She should be podcasting one hundred percent of the time,
I swear, So that's still going. And then I have
a few other things going on that I'm working on too,
but I'm really in the podcast space mostly, and I'm

(37:24):
doing the marketing for your Heart Loss. But enough about me.
I am so excited to get to our next two guests. Really.
The next one we're going to talk to is Ryan
Sobol with Life Flow, cutting edge software and coaching rooted
in neuroscience. So welcome Ryan. Please tell us everything what
you're doing.

Speaker 2 (37:41):
Sure.

Speaker 3 (37:42):
So, I started this company at the beginning of twenty
twenty three, and prior to that, I was running two
different businesses and then managing a rental property that was
a huge handful. I was running a financial planning business,
a different software startup, and then also my rental property,
and I felt like I was being pulled in all
these different directions. And it went to my business partner
and said, hey, I feel like there's so much on

(38:02):
my plate right now. I'm having a hard time managing
all these different things. Could we stop working on the
financial planning software and instead build something a life management
tool that I can use to manage all these different things.
And over the last two years we've been building and
creating and developing that. It's now named life Flow and
it basically is how to be in a flow state continuously,
even in the face of tons of different stuff pulling
your attention, multiple businesses, lots of stuff like that. And

(38:25):
so we can work on that now pretty actively.

Speaker 2 (38:27):
So do you plug something into your brain that controls
your brain patterns? Is that how you do this? I mean,
at least tell us more, because it sounds like you've
found a secret to life here.

Speaker 3 (38:38):
Not quite, you know, maybe at some point you might
be able to do that. But the biggest thing in
being in flow state one is to manage cognitive load,
and most people are doing a very poor job of
managing that. And cognitive load is effectively how much stuff
is being kept on a person's short term memory. That's
anything from to do list items, commitments, emotions, thoughts, feelings.

(38:58):
Brian was talking earlier about the lean of meditation and
journaling and being present. That's kind of been a sort
of reoccurring theme. And Elizabeth, you're even talking about how
sometimes you get the best ideas that you have when
you have the least going on in your life. Because
when a person's cognitive load drops significantly, their ability to
produce and the creativity.

Speaker 2 (39:15):
Goes to the roof.

Speaker 3 (39:16):
And the most important thing somebody can do to manage
cognitive load is to immediately record stuff out somewhere outside
their head, basically continuous brain dumping. And if anyone's ever
read David Allen's Getting Things Done, he's huge on this.
Every single thing that comes into your head goes into
a trust the system somewhere else because the amount of
energy that it consumes having that kind of stuff on
a person's mind can be massive. So that would be

(39:37):
the first thing. The second one is organizing neurotransmitters correctly dopemine, serotonin, oxytocin,
and making sure that those are lined up correctly, and
that can be done through managing our goals, for example,
external circumstances. It's also really important that the task of
working on is at the appropriate level of challenge to
skill amount of the person has the challenge, skills, balance.

(39:57):
If something's too easy, we tend to get bored, and
not being a flow state it too hard, we tend
to get overwhelmed. So I put easing all that together
has been the core of the project. Wow, those are
great insights. And just going back to cognitive overload, I
really believe that there's a lot of truth in that
because as my business has matured, I continually look for

(40:20):
things to delegate because I find that the less I
have on my mind, especially taking up mental space or
the more trivial stuff, the better I can focus on
the more important stuff, and the more energy I have
to work on things that are going to move the
business forward.

Speaker 2 (40:38):
So how do you do that? I mean, how do
you do that with software? Are you capturing the ideas
or how does that work?

Speaker 3 (40:45):
Yeah, so a lot of it is capturing ideas. It's
basically constant brain dumping. So if you had a thought,
for example, Richard, hey, maybe I should delegate this task
to this person. Before it's even delegated, that was an
idea or a thought. It needs to go somewhere into
a trust and system. Delegate this task to this and
then you want to ideally would want to review that
when you're in a flow state, that's conducive to deciding

(41:05):
how to best manage that task. Very rarely is right
away the best time to do it, and all oftentimes
people are jumping from this stimulus to vas stimulus. This
email came into this person locked in my door and
being an If you have a lot of things, you
might want to delegate getting those all organized and doing
that at the same time. Deleate this to John, this to Eric,
this to Sally. Whatever it is can can help a lot.

Speaker 4 (41:25):
And that goes to your other point a little bit.
I think that if you delegate something to someone and
they're not doing the task, I think it's typically because
it's over their head. They don't know how to do it.
So how do you find the right person?

Speaker 3 (41:38):
That could be challenging. One thing that has helped tremendously
is I have a virtual assistant working in the Philippines
that is absolutely phenomenal, And one of his qualities that
I like the best is he takes a lot of initiative,
so he would rather go and take on doing the task,
and even if he makes a mistake, I'd rather go
and take it on than to kind of hesitate and
wait for clarification.

Speaker 4 (41:57):
For me, just go for it.

Speaker 3 (41:58):
And there've been some things that have been done that
I'm like, you know what, I wouldn't have done it
that way, But overall, I feel like it's better than
him constantly waiting for my approval for stuff. So I
would say someone in that in that case, is better
take an initiative.

Speaker 2 (42:08):
I've also found that when you're offloading things to other people,
it's important for them to understand what it is that
you want. And so when I first started delegating things,
I would say, just here, do this, and they really
wouldn't know what the outcome was, or the timeframe or
the tools that they were allowed to use in order
to get to the result. Now I'm much more careful

(42:33):
about how I delegate and what I tell people I
want done. If it's a new task that they haven't
done before, I spend a lot of time talking with
them to make sure that they fully understand what it
is that we want. And you do want to give
people freedom to approach the problem in a way that
makes sense to them, but you also want clarity on
what is going to be the ultimate output, right, So

(42:55):
I think that's also a really important piece.

Speaker 3 (42:58):
Yeah, he's also an important point with that, because people
who are typically I find they don't have any employees,
will tell you, oh, just delegate this thing, but they
don't actually realize that Sometimes it takes a significant amount
of time on your end and a lot of neuroprocessing
and thinking to how do I actually explain this in
a way that makes sense and is going to have
a good result rather than just shoving stuff over. And
that was one of the mistakes I made before, is hey,

(43:19):
figure this thing out. I was actually two hands off,
figure this out, figure that out, and evention, Like you know,
they they're not set up to win in all these situations.
And then some dass it takes so long to delegate it,
it can be better do it yourself. I hate to
say something like that, but sometimes yeah, well.

Speaker 2 (43:34):
The thing is it was always obvious to me. But
that doesn't mean that anybody else know what the heck
I was thinking about, right, I mean, how can you, like,
you know, just one sentence or a short email do this? Yeah,
and then they're just kind of left hanging there.

Speaker 4 (43:48):
So, Bryan, do you have a question or comment.

Speaker 2 (43:51):
I'm fascinated.

Speaker 6 (43:52):
I think it's so much in line with how you
stay on purpose. I kind of look at flow state
as Ryan defined that is, you know, how do you
stay on purpose? And I think is your skill set increases,
you're able to stay on purpose. But when you want
to effectively delegate to me. The addition I have there
is I always consult other people. Do you know someone

(44:17):
is there someone that I could hire that can do
this better? And it's funny, my partner has an assistant
in the Philippines and is so frustrated right now trying
to teach that assistant how to edit video properly. And sure,
it's been really I think a source of stress because
it's about repeating things over and over and over again.

(44:40):
So I think recognizing when someone just isn't going to
get it and you have to cut them loose. But
then the other thing I wanted to ask Ryan is
if you are delegating, how do you get that person
that you're delegating to understand flow state for their own sake.

Speaker 3 (44:55):
That's something I've definitely contended with. Obviously, you're running a
flow state company, a coaching program, and also a software company,
and it's how obsessive do I want to have my
team be about them being in their own flow states, right,
because on one hand, there's a balance between what's optimal
for flow states and then one of the other flow triggers,

(45:15):
which is autonomy. And I tend to be more on
the autonomy side, whereas hey use whatever system is working
for you the best, and my workflow tends to be
very different looking than the stuff I'm delegating to my VA.
For example, a virtual assistant or personal assistant tends to
be more important for them to be available when emergencies
happened that day, Hey, this flight got messed up, fixed

(45:38):
this thing, Hey call this bank, this issue happened. Whereas
for me, where I need to split my time between
doing the day to day tasks and also entering zones
of really deep creative thinking, I have large blocks where
I cannot be interrupted no matter what's going on. So
their flows are actually different. And that's one of the
nuances that we've been exploring and discovering as we've gone on,
is which the nuances different people. Workflow and brain chemistry

(46:01):
are different from one person to an AX.

Speaker 6 (46:03):
I think this is fascinating because you look at company
culture and how important company culture is over time I've
worked with clients to help establish company culture, but if
the culture includes flow state, I can only think that
that would be so good for everyone who works for
the company for their own well being. So it's just

(46:23):
really interesting to say, Okay, flow state and company culture,
how do those two things combine.

Speaker 3 (46:29):
It's a difficult balance because a lot of companies are
valuing somebody responding immediately to emails, immediately to slacks, immediately
to text messages. I think the faster that we're in
tandem and SYNCD up, the faster things will move. But
when that happens, they're not actually able to get to
those deep flow states. And there's different schools of thought
around this. Jack Dorsey from Twitter I recently listen to

(46:51):
a book about how he would be constantly available, always
around door, open kind of policy, responding to two different
kinds of issues. And then on the far other side
is hitting the the deep creative spots. And I think
that generally speaking, people are overly addicted to instant responses
and inctant communication. One of the concepts that we talk
about is something called the communication waterfall. And the idea

(47:11):
for maximizing deep flow state is to flow as deep
down the waterfall as you can, and it starts with
the most consuming engagement, which is an in person meeting,
and the second one would be like a zoom meeting,
and then the third one would be a phone call.
Then after that it would be a text message, then
an email, then maybe a WhatsApp, And so ideally you
want to try to flow down the communication waterfall as

(47:32):
much as possible so that you're being as little consumed
by what's going on as you can all the way
to nothing if you can get to nothing, is at
the bottom of that. And the other thing that can
be very helpful for flow state is intentionally doing things
out of sync asynchronous communication, which is when we message somebody,
we actually don't want them to respond right away. We
want to message all the things to somebody and then

(47:55):
wait and then have all those responses come back. Because
if you're kind of halfway sync where somebody is saying
your response back sixty seconds later ninety seconds later, you're
sort of in it out of it. Your concentration is shattered.
So it's better to be to be totally out of
sync or fully in sync for flow state in many cases.

Speaker 2 (48:11):
Yeah, I mean, I remember, I've always been interested in
low state. When I was a young guy, I used
to play tennis and there was this book called The
Inner Game of Tennis by Tim Galway, and he talked
about how there were two selves, the self one and
the self two. He was one of the first authors.
The book was written in the seventies early seventies. I

(48:33):
talked about removing the ego self and getting into the
self two, which was the one that could perform without judgment,
and that was how you were going to get your
best tennis game. And at the time it was a
pretty revolutionary book for Western culture. But you know now today,

(48:53):
umpteen years later, it's good to see that it's really
important part of our culture. Besides unloaded your cognitive brain
from tasks, are there other things that you can do
to get into the flow state? Yeah?

Speaker 3 (49:05):
Absolutely, So the second part of that is stacking or
neurotransmitters correctly, and dopamine is one of them, which is
the reward chemical that we get for doing something that's
in align with our clear goals. So it sounds really basic,
but goal setting stuff is really really important so that
we know when we're making progress towards something that we want.
Oftentimes very much overlooked. So let's say that you're mowing

(49:29):
a lawn. Every single time.

Speaker 2 (49:31):
That you mow a new row.

Speaker 3 (49:33):
It actually releases dopamine into your brain because you have
the direct goal of mowing the lawn. And then if
you add on top of that that, Okay, I'm now
getting paid for mowing the lawn, and I also have
another goal of accumulating a certain amount of money per month.
It's going to trigger even more dopamine in order to
get that done. And then maybe on top of that,
if I'm trying to win a contest or how fast

(49:54):
I can mow the lawn, now I'm doing more. You
can keep adding things. If you were then add a
community around you, and you have people cheering you on,
and you're in competition with a neighbor across the street
and they're mowing the lawn. Suddenly your neurotransmitter start going
nuts and your ability to focus on that lawn increases exponentially.
So it's how do we create that kind of an
experience within a person's regular workday. Is the science and

(50:17):
the art of this.

Speaker 4 (50:18):
That's great. That explains to me. You just explained to
me why I have to play World every day, there
goes the topam and I got my word else.

Speaker 2 (50:25):
Yeah, yeah, that's exactly right. Yeah.

Speaker 4 (50:27):
So do you have a lot of people using this now?
Have you just rolled it out or has it been
around for a while.

Speaker 3 (50:32):
We have had two beta groups that have come out.
Our first beta group had three users that our next
beta group had thirteen, and we're launching our third one
the in February, and we're looking to have fifty plus.
We're trying to see how many we can handle and
still create some of the small group flow dynamics. But yeah,
somewhere somewhere in that ballpark of is what we've seen

(50:52):
so far?

Speaker 4 (50:52):
And are people reporting good results?

Speaker 2 (50:54):
Yes?

Speaker 3 (50:55):
So Interestingly enough, this started off as a software solution
for me trying to manage multiple businesses, and I was
set out to create the best way to manage some
of these concepts. And then right before we start our
first beta group, I'm like, you know, what we should
do is have a flow coaching attached to the software
and the FEEDBA. The guy that I got which I wasn't,
which I was surprised about, was that the flow coaching

(51:17):
for many people was far more powerful than the actual software.
It was things like turning off our notifications or actually
managing blocking out all distractions for a certain two hour
block every single day. That's become increasingly difficult behaviorally with
the amount of notifications and emails and kings and other stuff.
So the feedback was the software is great, but the

(51:38):
coaching program actually moved a lot of things in my
life further than just a software would have alone.

Speaker 4 (51:43):
That's excellent.

Speaker 2 (51:44):
It's kind of a paradox. You're controlling yourself so you
can work in an uncontrolled way.

Speaker 3 (51:49):
That's a great way to put it. And you know
Brian was talking about I think you said a prisoner
of to do lists, right, So you can be a
prisoner to the to do list as in their controlling
your life. Can use that to clear your mind and
actually use as a source of freedom. It can work
in both ways.

Speaker 4 (52:05):
Absolutely, So we're running out of time. But how do
people find you?

Speaker 3 (52:09):
Sure, go to lifeflowstate dot com. There's our landing page
and our registration is open for an expata course if
somebody's interested, and that'd be the easiest way to get
in touch.

Speaker 4 (52:18):
Well, thank you very much, Ryan, that is just really cool.

Speaker 2 (52:21):
Passage to profit with Richard analyst with pure heart.

Speaker 4 (52:24):
So now we're on to our final presenter, Joshua Ly
with Tribe Money and the way he describes it one account,
zero awkwardness. So welcome, Joshua, tell us all about it. Awesome,
Thank you for having me. So I try money.

Speaker 7 (52:38):
What we are building is this shared financial management space
where people can collect their money together and then from
there they can manage those finances with their groups of
all sizes. So this could be friends, families, roommates, relationships
all the way up until clubs, as well as affinity
groups like run clubs, pickleball clubs. Really a place where
there's a lot of shared financial management needed as well
as a space to collect all your finances and really

(52:59):
just be able to be able to transact and just
see exactly how you're spending all your finances with your peers,
and more than anything as well, just also ensuring that
you can actually have control over those finances and also
the members within it as well.

Speaker 4 (53:11):
And you know, outside of just.

Speaker 7 (53:12):
That as well, you know, when people want to go
out on trips with their friends, for instance, people oftentimes
have to pull the money together be able to budget
what they want to actually use those shared finances for
and what are app really allows is for people to
be able to first of all budget these expenses, which
is very difficult to do today.

Speaker 6 (53:27):
If you're trying to collect money with your friends.

Speaker 7 (53:29):
Oftentimes, you know, what it would look like is that
these funds really just end up in someone's personal account.
It gets very mixed up as well, just because now
you're having to manage the funds from the groups as
well as for your own personal finances, and then you
have to do all the tracking, all the excel sheet,
you know, bookkeeping, so that everybody knows exactly what those
funds are going to be used for and how much
was used as well, and it's just a very manual

(53:50):
and cumbersome, fragmented process. And ultimately, what we were trying
to provide is, you know, by having this one place
where everyone can drop off the money, really all also
see as well what their spendings are, they can also
budget better as well. You know, oftentimes and trips, people
end up overspending without knowing exactly, you know, how much
they're spending throughout the trip because you don't really think
about it as you're actually going through the activities, only
to end up at the very end, really having to

(54:12):
sit down and you know, understand the split the expense
and going, oh man, I spend.

Speaker 6 (54:15):
A lot more than I intended to.

Speaker 2 (54:17):
So how did you build your team to create this
app in this company? What did you do?

Speaker 7 (54:21):
So as a starting point, I myself worked at Zel
as a product manager for a little bit, just really
trying to you know, understand you know, just consumer finance
and data protection, just in data privacy as well to
be able to ensure that we could actually build this
into the financial system.

Speaker 4 (54:35):
More so than that.

Speaker 7 (54:36):
We actually have some great mentors, So Hailey Kim, this
person has been a personal mentor of mind and advisor
to our startup.

Speaker 6 (54:43):
She helped launch Google.

Speaker 7 (54:45):
Pay, Samsung Pay, as well as zell as the head
of marketing as well as Alan Hui who was our
VP of Product at bozell and at PayPal as well.
Who really provides us all the insights and knowledge to
really understand how to build a consumer product and really
serve them from a financial perspective.

Speaker 2 (55:00):
So you made it a point to have people in
your orbit that had experience in these types of businesses
and they could help advise you on which directions to take.

Speaker 7 (55:13):
Yes, absolutely you know, starting when I was first starting,
as I mentioned, I tried to figure out a lot
of this stuff myself, and trying to build a financial
app is very difficult. There's a lot of regulations and
a lot of different compliance standards that you have to
match up to, and it's not a very easy space
to navigate without really having too much experience and understanding
of really the complexities that lie in the legality and
trying to build a financial application, and so really having

(55:34):
those really figureheads and people who are more well versed
in the space and you how to navigate it as well,
really did give us the confidence to know that not
only were we building something that could be applicable, but
also wouldn't have you know, knee land up in jail
as well.

Speaker 2 (55:47):
Yeah, that's kind of a key intention, right, Joshua.

Speaker 6 (55:52):
Is there a voting function? Can you explain how that works?

Speaker 2 (55:55):
Yes?

Speaker 7 (55:56):
Absolutely, So it's very simple. You create what we call
tribe inside our application, which is essentially the shared bank account,
and you invite your peers, friends, whoever it might be,
and you set approval people who can approve of certain spendings.
So people would then have to request out of this
shared bank account when they want to actually pull money
out from there. The approvers can then just you know,

(56:16):
make the decision whether or not this vote can pass,
and you set those thresholds as you create these accounts.
And also more than just that as well, you can
also set certain permissions to ensure you know, this person
can actually request money, this person can spend the money,
So you set all those really up in advance, and
then of course, as you actually use the app, you
manage this together. If you add more people, you can
also change the rules, change the number of people that

(56:36):
have to vote, and essentially just manage it all as
you spend together.

Speaker 6 (56:40):
And do you have people that are using this as
a fundraising application.

Speaker 7 (56:44):
As well, yes, so this is actually one of the
things that we are hoping to build out. At the moment,
we have not built out the capabilities for fundraising, mostly
just because we have to integrate a payment processor to
be able to actually allow for people to be able
to just drop off money without downloading the app. So
we are actually working on building that right now. We
did just launch the app about a week ago actually
from today, and so as we continue to get users
and you know, understand their needs as well, we plan

(57:05):
on building out really a lot more of the functionalities
that could help serve you know, different groups for their
different needs and their finances.

Speaker 4 (57:11):
So what are you doing to market this?

Speaker 7 (57:13):
So right now, really we're trying to try a few
different strategies since we did just launch. One of the
ones mostly that we're trying to do from the consumer
side is really focusing on working together with different branding
and digital marketing agencies that will help us promote our
product through you know, different social media platforms such as TikTok, Instagram, Meta,
just trying to see if we can get some visibility
out as a starting point. Beyond that as well, we've

(57:34):
started to do direct outreach with organizations that might have
groups that might need to use this as you know.
Just as an example, someone that we've wanted to have
and we've been having discussions with and still furthering discussions
with is the Washington Youth Soccer League and just a
firm that overheads all the youth soccer clubs that exist
right there.

Speaker 6 (57:52):
In the state of Washington.

Speaker 7 (57:53):
And really what we were hoping for with that is,
you know, because our product can help the parents who
have to collect all the finances for their kids, travel,
for the hotel fees, the the tournament fees.

Speaker 4 (58:01):
Because I can really help that procedure.

Speaker 7 (58:03):
We're really hoping that they would could establish a marketing
partnership with us. And this is just one of a
few different examples of these larger overhead or management organizations
for groups that we are really trying to start our
conversations with at the moment.

Speaker 6 (58:14):
To get over that first hump that is where sometimes
you have to take that deep breath, a few deep breaths.
But we see that as the first challenge, which is
how do you get this out into the world in
a way that people get it easily and say, oh
I need that.

Speaker 4 (58:30):
Yes absolutely. What popped into my brain was the National
Parent Teacher Association because the schools, I mean, they're always
getting money for everything my kids were little, the little
field trip, slip with the dollar bills, table towitter. I mean,
I really feel like that could be a good fit
for you if they were receptive.

Speaker 7 (58:50):
Yes, absolutely, And I think that for us it's again
as you mentioned, Brian, it's for us really finding that first.
I think that you know, as people, we've viewed by
our financials very individualistically, but and I think in reality
there we have a lot of shared finances. Humans are
very social as creatures, and especially leaving that very isolationism
era from COVID, you know, people want to get together,
people want to do things together, and unfortunately with wanting

(59:11):
to do things together and oftentimes requires finances. Although we
do think things very singular transaction wise, as far as
you know, trying to do our spendings, we do have
a lot of shared finances where money comes together, and
we really do want to find that first, you know,
one or two use cases that really help us, you know,
be able to scale our product up and then eventually
right just bring the visibility and just bring trust that
we can also serve these groups and their needs for

(59:32):
their share financial management.

Speaker 2 (59:34):
You know.

Speaker 6 (59:34):
So I was just thinking if you could use the
app for your investors, and that's their words, the investors
are using the app to invest money there.

Speaker 4 (59:42):
You go hopefully a one day goal.

Speaker 2 (59:44):
Yes, So what kind of protections do you have around
the app? There's so much brought out there. How can
people feel like the money is going to.

Speaker 7 (59:52):
Be safe As a starting point, we are actually backed
by a financial institution through a banking as a service,
So our back end financial institution is Crossover Bank, who
does do a lot of these compliance.

Speaker 2 (01:00:01):
And regulatory checks with us.

Speaker 7 (01:00:03):
Prior to us even starting our beta testing, which was
back in September, we had to go through a very
stringent process of ensuring that at least from a financial perspective,
we've upheld all the different compliance and regulatory standards just
held by all the different bodies that regulate this space.
Outside of that, of course, we also have a partnership
with PERSONA, which does a KYC also better known as
like Know your Customer Ess. Actually this is just a

(01:00:24):
better way to check and ensure that people first of
all say who they are. As we know with AI
as well, there's a lot of synthetic personalities and you know,
people in personations happening out there.

Speaker 6 (01:00:33):
So just first of all checking.

Speaker 7 (01:00:34):
That you are who you are, and as well as
if you've been you know, caught for you know, fraud
or scammed before it have been noted as a bad actor,
we keep you off of the platform. If you're on
the O fact list, you're also off the platform. And
we partner with PLAT as well to the bank authorization
to reually just ensure that you know, we do double
checks with the KYC and the bank authorization just to
just ensure that we really know that this is the
right person who they are, and if they have had

(01:00:55):
history of bad acting, they are removed from the platform.
Of course, as we continue to grow the platform, we
will also be holding our own compliance and fraud engines
to really ensure the safety of not only the money
that's on the platform, but also all of the users
who would be on our platform as well.

Speaker 2 (01:01:07):
Do you offer any kind of reimbursement if the app
is hacked or anything like that.

Speaker 4 (01:01:13):
We're working very hard to make sure that that doesn't happen.

Speaker 7 (01:01:15):
Yet, since we have just launched, I think we're at
this scale where we will definitely be doing reimbursements if
those issues do happen. Fingers crossed that that doesn't occur,
but we will be continuing to build out measures to
make sure that we do fight out any bad actors,
and of course, if there are instances where a bad
actor can abuse our platform and more specifically the people
using our platform, we do plan on remediating those issues,
you know, at least by maybe refunding it as a

(01:01:36):
starting point, but really more than anything else, trying to
get ahead of it before it even gets started.

Speaker 4 (01:01:41):
What range of values can it take? Like can you
go up to a million dollars with it? Or is
it like capped at ten thousand? I mean, is that
would imagine that'd be able money to handle?

Speaker 7 (01:01:49):
Yes, right now, just from a singular transaction perspective, very
similar to any other PWOP applications such as Venmo PayPal,
we do start off at a twenty five hundred dollars
limit to how much you can put in at a
singular moment or take out as a singular moment. This
is really just to fight money laundering as well. It's
a huge issue in the financial space, something that we
really worked on fighting over red Zell and I'm sure
at every fintech company that does payment processing as well

(01:02:10):
as well too. But I think what we will start
to understand better as we continue to develop the app
is also how we can build trust scores for our
users as well to see how we can start to
increase that amount.

Speaker 2 (01:02:19):
Of course, we.

Speaker 7 (01:02:20):
Will also be also building out capabilities for businesses to
be on our application, so going through a whole KYB
or know your Business, which does open up the doors
for much larger size transactions.

Speaker 4 (01:02:30):
Wow, that is awesome. How do people find You?

Speaker 7 (01:02:32):
Find us at Tribe dop Money. That is our website.
You can also just search of Try money Pools on Google.
There was a whole trademarking thing that I'm sure you
two really understand that made it a little bit hard
to just acquire Tribe money. And so we are under
try money pool so please find us there. We're also
on the App Store as well as the Google Play Store,
so you can type out try money Pools and our
application is there.

Speaker 4 (01:02:51):
Excellent.

Speaker 6 (01:02:51):
Thank you.

Speaker 4 (01:02:52):
That was Joshua Lee. Listeners who are listening to the
Passage to Profit Show with Richard Elizabeth Gearhart. Our special
guest today Brian seth Hurst Amazing percenters and we will
be right back with Secrets of the Entrepreneurial Mind. You
don't want to miss that, man.

Speaker 2 (01:03:07):
I had a rough night sleep boy.

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Man, I'm dying here.

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Speaker 3 (01:04:05):
It's Passage to Profit.

Speaker 2 (01:04:07):
Alicia Morrissey is our programming director at Passage to Profit,
and she's also a fantastic jazz vocalist. You can scroll
to the bottom of the passageprofitshow dot com website and
check out her album.

Speaker 4 (01:04:21):
We have just had an amazing show with I love
the innovation, the cutting edge innovation that we get on
the show. Now it is time for Secrets of the
entrepreneurial mind. I'm going to ask each of our presenters
for a secret that has helped them, hurt them their choice.
So I'm going to start with Brian Sethhurst. Brian, what
is a secret you can share?

Speaker 6 (01:04:40):
I think it's twofold number one, get great mentors and
don't be afraid. I know a lot of times they
say fake it till you make it, but I think
you must admit to.

Speaker 2 (01:04:51):
Yourself what you don't know.

Speaker 6 (01:04:54):
And then the other thing is being purpose driven. I
mean being very very clear that some main thrust of
the books in the coaching program. Just being very very
clear about what your purpose is and then using that statement.
It's not a mission statement because purpose is the context
for what you do, not what you do, but using
that statement as a filter to help you decide the

(01:05:18):
decisions that you make that are on purpose or not
on purpose.

Speaker 4 (01:05:22):
Wow, I love that, Ryan, Sobel, what is your secret?

Speaker 3 (01:05:26):
Well, let's see here there's two things I was thinking
about sharing. I would say that the one that's having
the biggest effect right now is being generous with ownership
interests and work in another venture called flow master Chef,
which is flow state in the kitchen. It's all about cooking.
I'm not going to get two into that, but I
had a software developer, it was very talented, starting to
help me build the app, and we're talking about an

(01:05:47):
ownership split or a revenue share, and he was saying, hey,
I think maybe I deserve between fifteen and forty percent.
And I'm thinking my head, okay, well, I don't know
what's fair here. And I went and talked to a
friend of mine's father, who is a very six whole businessman.
I've basically talked to him about this arrangement, and I'm thinking,
how do I negotiate he never split the difference? How

(01:06:07):
do I get the most and give them the least?
And he's like, how about you do this? Give him
more than he thinks he deserves. How about fifty percent.
I'm like, and if you do that, do you know
how hard this guy's gonna work compared to if you
give him a sliver. And he's like his belief was
someone's gonna work harder for themselves and they'll ever work
for me. And I'm like, you know what, I never
thought to do that, and then it totally changed my perspective.

(01:06:28):
So I did that in that business and also in
my other business. The kido is that I make sure
you do this with the right person. They can't be
a shlub, obviously, But it's been great. Things are going
unbelievably well. Things are accelerating at a rate I didn't
think it was possible. They're working unbelievably hard. They're very
talented and that's not something that was not intuitive to
me at all. Wow, me neither, But that's really impressive.

Speaker 2 (01:06:49):
Yeah. I remember reading a book about management. I can't
remember the name of the author, but one of the
things that he said was overpay your people. And a
lot of businesses try to underpay their people because it
saves costs, but it's also demotivating, like you said, And
I think sharing more creates more abundance in the long run.

Speaker 4 (01:07:10):
So, Joshua Lee, what is your secret?

Speaker 7 (01:07:13):
I think this is something that I had wish I
had realized earlier when I started this business, and it's
maybe something that we had talked about a little bit
earlier before too. And you know, with investors we've worked
with as well, they've said the same thing. But for
new founders and new entrepreneurs, I think that you know,
we have a lot of good ideas, and I think
that first time founders and entrepreneurs really focus on building
this wonderful product. But second time founders learn and they
know that the most important thing isn't the product itself,

(01:07:35):
but it's distribution, you know, really knowing who you're going
to serve?

Speaker 6 (01:07:38):
Right?

Speaker 4 (01:07:38):
Who needs this product?

Speaker 2 (01:07:40):
Right?

Speaker 4 (01:07:40):
It's not just a nice to have, but a need
to have? And how are you going to get it
out there?

Speaker 2 (01:07:43):
Right?

Speaker 7 (01:07:43):
There might be people who need your product, but if
you can't get it out there, then you built this
amazing thing for nothing. And it's one of those things
that you know, I wish I had learned a little
bit earlier when I first started my journey.

Speaker 4 (01:07:52):
I was I spent so.

Speaker 7 (01:07:53):
Much time just trying to build this product right, I
could help people, But eventually we came to a point
and just thinking how are we going to get it
to the hands of the people now? And again as
something that we did discuss earlier, but it's absolutely something
that I wish I had focused on a little bit
earlier as well.

Speaker 4 (01:08:05):
Yeah, marketing is that devil in the DTS, right. So,
Richard Gearhart, what is your secret?

Speaker 2 (01:08:13):
My secret is to never underestimate the value of going
unplugged for a week. Elizabeth and I just celebrated our
thirtieth wedding anniversary. We went to Costa Rica. I turned
off the cell phone. I do have to admit I
looked at it twice. But for me, that's pretty good,
and I came back with just a whole new perspective

(01:08:35):
on so many things. It was so refreshing, and it's
the first time I've done that in a long time.
So I think I'm going to try to do it
more often because everybody needs.

Speaker 4 (01:08:46):
A break, and mine is if you're trying to figure
out how to do stuff and pay the bills, you
can take advantage of the gig economy. So, for instance,
I love Camba. It helps you create images, and well,
it started helping you create images years ago when it
first started, and that's when I started using it before COVID,

(01:09:06):
and now it's just exploded. You can do so much
with it. It's a program that you can do presentations,
you can do videos and all sorts of things. It's
very powerful platform. And I've been using Canva for years
and I've been researching it and I talk to people
and they don't know how to use it, and so
I'm thinking, while I'm getting this podcast studio up and running.

(01:09:27):
Maybe if I want a little bit of money for
some other things, I could go and help people use
CANVA and not necessarily teach them, because then I would
do a UDMI course, which is another good thing. If
you know something really well, you could do a UDMI
course for edit income, but to actually sit down and
teach them one on one, which is kind of not
happening so much anymore because everybody expects you to just
be able to learn stuff, and that's hard if you

(01:09:49):
don't have that kind of brain. So take advantage of
the gig economy if you need some extra money while
you're building your business good advice.

Speaker 2 (01:09:55):
Passage to Profit is a nationally syndicated radio show appearing
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to Profit has also been recently selected by feed Spot
Podcasters database as a top ten entrepreneur interview podcast. Thank
you to the P two P team, our producer Noah
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(01:10:19):
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information on this program is believed to be correct, never
take a legal step without checking with your legal professional first.

(01:10:41):
Gearheart Law is here for your patent, trademark and copyright needs.
You can find us at gearheartlaw dot com and contact
us for free consultation. Take care everybody, Thanks for listening,
and we'll be back next week.

Speaker 1 (01:10:53):
The proceeding was a paid podcast Iheartradios hosting of this
podcast constitutes neither an endorsement of the product offered or
the ideas expressed