Entrepreneurs: Why Every Business Needs an ERP with Naga Nandigum + Others

Episode Transcript

Speaker 1 (00:00):
The following is a paid podcast. iHeartRadio's hosting of this
podcast constitutes neither an endorsement of the products offered or
the ideas expressed.

Speaker 2 (00:09):
Usually, entrepreneurs don't integrate with each other.

Speaker 3 (00:12):
Very very exciting time for us to have an alternative.

Speaker 4 (00:16):
When we move a lot of things happen.

Speaker 5 (00:18):
I'm Richard Gearhart and I'm Elizabeth Gearhart. You just heard
some snippets from our show. It was a great one.
Stay tuned to hear tips about how you can start
your business.

Speaker 1 (00:29):
Ramping up your business. The time is near. You've given
it hard, now get it in gear. It's Passage to
Profit with Richard and Elizabeth Gearhart.

Speaker 6 (00:40):
I'm Richard Gearhart, founder of Gearhart Law, a full service
intellectual property law firm specializing in patents, trademarks and copyrights.

Speaker 5 (00:48):
And I'm Elizabeth Gearhart, not an attorney, but I do
marketing for Gearhart Law, and I have my own startups
and podcasts.

Speaker 6 (00:54):
Welcome to Passage to Profit, the Road to Entrepreneurship, where
we talk with celebrities and i'm entrepreneurs about their stories
and their business ventures. We have a very special guest,
Naga Nandygum, an expert in digital transformation, specializing in ERP,
cloud engineering, software engineering, and AI. With a passion for

(01:15):
technology and emerging trends, NAGA is here to share insights
on innovation and driving success in the digital age.

Speaker 5 (01:23):
And then we have two amazing guests. This is very cool.
Today we have Pete Ferrari, yes that's his real name,
and he has Jaka sugar, so this is a sugar
substitute that is naturally derived. This just amazing. So if
you like your suitees, but you don't like having all
that sugar in your body, you really want to hear
about this. And then we have Sonya Satra full disclosure,

(01:46):
she's been on the show before and I hired her
as a coach as a result because she's so good
and she's a mindset and fitness thought leader, founder of
motor Size, and the author of What If It Were Easy?

Speaker 6 (01:58):
That's great. But before we too are very fun and
distinguished guests. It's time for your new business journey. So
two and five Americans are business owners or at least
thinking about becoming business owners, and we like to ask
a question that will benefit them. So today we're going
to be talking about trust and the importance of building

(02:18):
trust among your team and your customers. So Nagan, welcome
to the show. What are your thoughts about trust in
the world of business.

Speaker 2 (02:26):
I would say like trust is one of the most
important part because you need to create trust in two avenues.
One thing is to your customers and also to employees.
Employees have to believe in you while you are doing
the service industry to journey and then accept whereas customers
are getting all the full Selvis that they needed. When
they trust, they be for us to get delivered. So

(02:47):
I definitely think that is important.

Speaker 6 (02:49):
That's great, that's great advice. Peter, I feel largely the same.

Speaker 3 (02:53):
I think trust is the most critical component, especially nowadays,
of scaling any enterprise. Deloitte actually did a study. They
studied a trillion dollars of buying power in this country
and they found that for seventy five percent of the
decision to buy a product, it actually has nothing to
do with the product itself. It's all about trusting the
founders of the company, trusting the company, charitable outreach, charitable donation.

(03:17):
So you've got a very very savvy and educated customer
nowadays who's looking and researching before they're purchasing, So there's
got to be a sincere connection in order to bond
with these customers in order to be successful nowadays, very
good Sonya.

Speaker 7 (03:32):
Trust is so key, and certainly for what I do
with coaching. You know, Pet and I were talking earlier,
it's almost it's everything, because if you aren't trusted by
your client, they're not going to reveal their truths. You're
not going to really get to the heart and the
core of whatever it is that you're trying to figure out.
So number one is trust, and then is everything else.

Speaker 6 (03:51):
You said that so well, Elizabeth.

Speaker 5 (03:53):
I agree with everything. I also feel like, though, to
build trust, you need to do what you say you're
going to do.

Speaker 6 (03:59):
I couldn't more. I think it's really important because trust
has a very practical value. I mean, it makes us
feel good, but it also means that we can rely
on the people that we're working with. Right, So if
you trust somebody and you can rely on them, then
that's the basis. That's a lubricant for business, right because
you can't write a contract for everything, and you can't

(04:19):
put everything in an email. But if you trust the person,
if there's an issue, you can work it out.

Speaker 7 (04:25):
I think listening is such a key listening, like real
listening and reflecting back so people feel heard heard and
that there isn't.

Speaker 4 (04:34):
The lack of communication.

Speaker 7 (04:37):
I think that's another important component to building that trust,
so that everybody is on the same page.

Speaker 4 (04:43):
They don't have to write a contract for everything.

Speaker 6 (04:45):
So how do you become a good listener?

Speaker 4 (04:47):
Getting curious?

Speaker 7 (04:48):
I think curiosity is the number one thing to It's
not about you, it's about them, and that's probably right
one oh one client sales and whatnot, but it really
is true. So it's about the other person. It's about
getting curious. It's about trying to hear what's underneath the words.
So it's not just about what they're saying, but it's

(05:10):
feeling the energy of what's coming from them and then
reflecting it back to make sure that what you're getting
is accurate.

Speaker 3 (05:18):
Wow, you should have worked with my ex wife. I
did the best I could.

Speaker 6 (05:23):
That's great. So I think the bottom line is trust
is really important, and we all appreciate that. Getting there
and maintaining it is also really important because it really
does help propel a business and any kind of relationship forward.
So now it's time for our very distinguished guest Naga Natagum,

(05:44):
who is the CEO of Dimcom and she's also a
gear heart Lot client. Dimcom is an ERP consulting company
and she's a thought leader in her industry. I've gotten
a chance to know her over time, and dimcom really
does have a lot of very innovative solutions. They're relying
on AI to really propel the business forward and they're

(06:04):
using it in unique ways. So welcome to the show, Naca.
Can you tell us about your entrepreneurial journey.

Speaker 2 (06:11):
I would say, like right now, I'm working with Dimension
Consulting also named as Dimcon. Dim con is mainly focused
on ERP. When I SAERP, there are different rps that
are available in the small scale industries, enterprises, mid scale
industries and everything. ERP is nothing but a technology solution
that is provided in the holistic view. So what does

(06:33):
that mean? As it has everything from reports, dashboards, users,
processes and everything layman terms, if I have to say,
it's something like a simple application that you can use
on your phone or else on a web to make
the business happen really fast. But we focus on business
three sixty. What does that mean as giving business everything

(06:55):
that is required. Whether it is going to be sales
people journey first management solution, or it can be a
product management and financials. So how do we do We
are like we don't want an ERP system, but we
partner with major leaders like OReGO, Workday, Salesforce and few
of them and we are like Cloud excellence implementers or

(07:19):
ERP excellence implementers. Our journey is very different. We actually
work with the clients directly to understand the pain points.
The pain points can be as if they cannot even
just write a check. I mean they can write checks
every day, right they need thousand checks to be written.
If it is a small department Shore, they might be
doing one hundred. But if you're talking about Walmart, they

(07:40):
might be doing millions of checks. And using a right
ERP solution might help that automate. And that's what we
listen to the pain points and we use a ARP
that's perfect.

Speaker 6 (07:51):
So how did you though get involved in the business world?
What is your story?

Speaker 2 (07:56):
My story, It's interesting. I started myself as a technology person.
I have done development, I can use a coke and
write code. Terms of it. And later when I started
working as a functional consultant, I have got chance to
work with a lot of sea level executives where I'm

(08:16):
hearing about their pain points. They're working with delights or
inforcers or tsis and everyone, but still they have some
part that is not heard. So listening to their problems
and getting solutions is what I have been doing. Then
slowly my parent company said like, hey, you have been
doing amazing, and they wanted you to everyone to hide me,
but I said, like, it's not the part. If I

(08:38):
can do why can't I build a team to do it.
So that's where the journey of services started and dim
Con started, And we do have a couple of other
companies too, but mainly myself, I'm focused on deliverting to
the services we started in twenty nineteen on deem Con,
but two thousand and six other companies.

Speaker 5 (09:01):
I think you hit on a really important point there.
You looked for pain points. That is so important because
anybody can start a business about pain point, something that
drives you crazy, that makes.

Speaker 6 (09:11):
It hard to get your work.

Speaker 5 (09:13):
Done, that makes it hard to get your invoices out.
But I mean, you can start a company about anything,
but if you don't really have a directed purpose like
you did, like, what are the pain points in using
these ERP systems. I'm not sure you're going to be
as successful as you'd like to be. I think that's
super important. And listening listening to people. So did you

(09:36):
go talk to people that were ERP users and just
say what's happening that's driving you crazy?

Speaker 3 (09:43):
Yeah?

Speaker 2 (09:43):
We do have discovery conversssions that we schedule with the
clients to understand their pain points. Right now, I mean
we just we'll not even talk about pain points. We
say like, hey, this is introaction. We do ERP, and
when they see that branch like oracles, hey what do
you do? Are you ocle? So no, you're not racle,
but we do bourracle implementation. You can buyer A, Salesforce,

(10:05):
NetSuite or any of those ERPs and start utilizing it.
If you don't know how to use it, that's when
the pain points comes in. So we are here to
help to situate that ERP provides eighty percent of commonality
where the product is already built. You just use it right,
So it is not like you develop or you wanted
to have an expert do it. It's already there. It's

(10:26):
as if an application on your phone. The beauty of
it is nowadays it's says that means like, you don't
have to have computers on your system. Someone come and
technically implement it. Right, you're just using the application. Anyone
can use it.

Speaker 6 (10:39):
It used to be that a company had to build
their own software systems if they wanted to use computers
to organize their information, or their production or their sales.
And then SAP came along, right, that was the first one.
I remember that, and that was a pre built system,
and you had to conform your business practice to what

(11:00):
SAP was doing. And people who were actually on the
ground doing the work absolutely hated that, right, because they
had to change the way that they were doing things.
But ultimately it made things more efficient and over time
now there's different ERP systems. If you're a small business,
there's ERP systems for you, right, And if you're a

(11:21):
big business, then you go see NAGA and she can
help you implement one of these big expensive computer systems
for your company. But it really has changed the way
business is done and it's improved efficiency a lot.

Speaker 2 (11:35):
Actually, RPIs are nowadays being used by startups because in
the sievers are anyone they have to know what is
happening in this is done.

Speaker 3 (11:43):
Peter, I think a mistake that a lot of entrepreneurs
make is they think that Google Docs is a platform.
Because everybody can be on a Google Doc and share
it from different parts of the organization, that's our platform.
And because they can do a common delimited import, that's
a platform. Or they're using tap blow, or they're using QuickBooks,
and QuickBooks is speaking to Google Docs. That's not a platform.

Speaker 4 (12:05):
Yeah.

Speaker 3 (12:06):
Net Suite is a platform. SAP is a platform. And
if the data is really going to be housed with
integrity and it's going to structurally be sound, which will
eventually make you attractive at acquisition or help you with
liquidity event it's these types of systems them com is
central to implementing these types of systems properly.

Speaker 6 (12:23):
Thank you, Peter Naga. Let me ask you. Can you
talk a little bit about ERP systems for entrepreneurs.

Speaker 2 (12:29):
Entrepreneurs, So let us say like if you're talking about
different right you are starting up a new company or
else you are there for already thirty years. So based
on where you are, you have to choose.

Speaker 5 (12:40):
The right RP.

Speaker 2 (12:41):
And after that there is second part the sea level suite.
They have to see how the system is operating, the
financial profit and loss tegements, income statements and everything. And
you don't want your accountants to do that day to
day job saying that entering and invoice like in QuickBooks.

Speaker 5 (12:57):
Right.

Speaker 2 (12:58):
So what you can do is you tried doing your staff,
the end users, day to day staff, and the reports
are instantaneous. The crcfour can say, hey, the financials, this
is my P and L and everything, so that is instantaneous.
That's a good thing about RP.

Speaker 5 (13:14):
It is yeah, ties all your systems together so you
can get the big picture.

Speaker 3 (13:18):
Right.

Speaker 5 (13:19):
The question I have to ask you is how much
is AI affecting this now.

Speaker 2 (13:24):
Each and every aricle. I mean I can talk to
hours together on the aipad. This is I think in
twenty sixteen when I was in a cloud world, that's
when Larry from the CEO at that time Vericle has
been talking about machine learning and how they bought in
Vertical Cloud BERKELEYARP and it was interesting and everyone since

(13:45):
then have been putting one piece or the other. Twenty
nineteen they said, like how an email can be generated
using AI? Our machine learning is critical, but when we
talk about RP, there are three pieces to it. One
thing is how the user is benefit while composing an email,
sending an or hiring an employee, or even services that

(14:06):
they're providing, because the AI can actually consolidate and give
the machine learning the real analytics to you. So when
I talk about EI, there are again productive, interactive, and
I mean interactive is too far away, but there is generative.
So I would say nowadays all this e s ERPs
are integrating with productive analytics as well as generative. As

(14:29):
a product owner, each and every company are integrating AI
into it.

Speaker 5 (14:33):
We talked about that last night at this meetup I
had for podcasting, AIS and everything, and if you're not
using it, then you're kind of getting left behind, right,
So it is interesting that it's coming into the whole
ERP systems.

Speaker 2 (14:45):
I would say, like ERP and the AI, there are
two different verticals. You have to use AI inside ERP
to make life better, but it is not the end.
The workers and everything's the business. Use cases are entirely
different for AI versus RP, but RP product owners they're
coming with strategies to bring that up. So I would

(15:07):
definitely think, so watch you're not left out like saying
that if you're using RP, you're already using AI.

Speaker 5 (15:15):
So what were you finding was the biggest pain point
when you talk to entrepreneurs using this or businesses using this.

Speaker 2 (15:22):
Usually entrepreneurs they have multiple ERPs and they work on silos.
They don't like integrate with each other. So for example,
for a CRM solution, they go with Salesforce or they
go with HETCM work day and they don't talk with
each other. So that is one of the pain point
we hear a lot. And the other thing is not

(15:42):
proper implementation. So they know how to use the ERP
system as an end user, but it is not configured properly.
That's where dimension consider can help, where they can actually
help and solve that utilize the application right. ERPs are
supposed to reduce the pain, not increase the pain. Right
the thriving business as I have seen tons of it

(16:02):
my entrepreneur journey, I think I said more than forty
plus companies including hers or TJX, and there are multiple
I can talk about. Each one of them has good
references where they talk about, Hey, Nagustin understands the story well,
because we can come up with a story and then
they built it. So I am a product architect, actually
initial based now driving the business. But it's interesting. We

(16:25):
have to go there and to your point, we have
to listen. We can't just do something without listening what
the client is saying.

Speaker 5 (16:33):
I think the frustrating part for us was the person
we had, somebody that we had hired. He supposedly learned
the business, and it drives me crazy when people say, oh,
law firm is just like any other business. It's like, no,
it's not. But he didn't understand the business. When it
came time to do the implementation, he left out a
lot of custom programming. He threw out from the last
one that we actually needed because it was a law firm.

(16:56):
So I think if we had someone like you who
actually knows how to listen to people and would learn
the business, it would have gome a lot better.

Speaker 2 (17:02):
SAG is a good point. And one more thing is
there are industry vertical specific rpias right something like sales.
There are hubspurred, there are salesforce. Everyone wants a solution.
We don't give a rocket ship for every solution, right,
so we have to give what is right fit. So
that's more important and by industry, bi vertical, by territory.
You have to analyze and give the solution even though

(17:23):
it is rebuilt.

Speaker 6 (17:24):
That's great. You know we have to end the segment
right now, but it's a fascinating discussion. We'll be back
with more from Naga Nattigam and you're listening to Passage
to Profit. Will be back right after this commercial break.

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Speaker 1 (19:36):
Now back to Passage to Profit once again. Richard and
Elizabeth Gearhart and.

Speaker 5 (19:41):
Our special guest Naga Nandigo talking about ERP systems and
how they can make your business run so much better
than it did without them. So Naga is an expert
at implementing these and she's implemented across many different kinds.
So she's going to tell us now, like when do
you need one? When do you know, oh that you
need one? How big do you have to get? And

(20:02):
what considerations do you need when choosing one?

Speaker 2 (20:05):
When we start thinking about ERP, it is like, you're
there are three reasons why when we go to a
client ask do you need an ARP? The first time
that we'll be asking is hey, how many softwarees that
you're using? And then are they working properly? Are there
too much coordination? A lot of manual work that you're doing?

(20:26):
So how many employees do you have just maintain the
existing software?

Speaker 6 (20:30):
Naga Nandygum an expert in digital transformation specializing in ERP,
cloud engineering, software engineering, and AI. How do people find
you if we.

Speaker 2 (20:41):
Do have our website, they can definitely reach out and
www dot dim com dot com. But however, so we
are on LinkedIn and Instagram and my post. I can
publish my email to and my teams, so.

Speaker 5 (20:55):
That'll be great. Really, if you are thinking of organizing
your business, I think that somebody like Naga is the
first stop.

Speaker 6 (21:02):
Yeah.

Speaker 5 (21:03):
Really absolutely Passage to Profit with Richard and Elizabeth Gearheart.

Speaker 6 (21:07):
So now it is time for Intellectual Property News where
we're going to be talking about deep fakes. And this
time in Intellectual Property News, we were reviewing Elizabeth and
I a study by the Library of Congress, they run
the Copyright Office, and they were analyzing the impact of

(21:28):
deep fakes and the legality of managing those. You know
what a deep fake is, right?

Speaker 5 (21:34):
I know what a deep fake is. It's when somebody
takes you, for instance, your likeness, and makes you say
something really stupid and it sounds just like you, and
people think it's you, but it's not you.

Speaker 4 (21:44):
It's a deep fake.

Speaker 6 (21:46):
How do we distinguish between the people who are really
are saying stupid things and the deep fakes? I don't know.
I don't know if they have a law for that
yet or not. But anyway, the Library of Congress came
back and admitted a report to Congress saying that the
current copyright laws are completely and totally inadequate to deal

(22:08):
with this situation. So what else is new in the
legal world. Things happened slowly and certainly not as quickly
as the technology. I really hope the Congress does something
to address this because there's a lot of mischief that
we could get into with deep fraakes. But I'd really
like to hear from our panel today. Have you had
any experience with deep fakes? Any thoughts about what we

(22:31):
should do with them? So, Sonya, do you have any
opinions on these cat fakes?

Speaker 4 (22:35):
Had anybody actually take my likeness?

Speaker 7 (22:37):
But I have been hacked a number of times, which
you know is equally as frustrating and annoying. And I
do have some celebrity friend who did have a deep
fake of her, and it was tough. First she didn't
even know it, and then it was people were starting
to say, hey, I don't this doesn't quite.

Speaker 4 (22:56):
Seem like you.

Speaker 7 (22:57):
It was just off enough, and it was what do
you do with it? Where did it come from? And
how do you control it? Because once it happens once
then you you know, it's it's tough. So it became
a bit of a legal battle for her. So I
do think it's a serious, serious problem.

Speaker 5 (23:13):
Sonya could be a target because she was a soap
opera star I'm Guiding Light in One Life to Live
and has recently been in a Netflix show. Are you
Is that still on Netflix? Yeah?

Speaker 7 (23:23):
It is still a lot, yes, Cowboy Wars.

Speaker 6 (23:26):
Yeah.

Speaker 5 (23:27):
Yeah, So she's out there with her image and her
audio from a long time ago. Even so people could
steal yours.

Speaker 4 (23:33):
They absolutely can.

Speaker 6 (23:35):
And trying to get justices really hard. Peter, what are
your thoughts.

Speaker 3 (23:39):
I think it's going to be a problem that becomes
far more pervasive. In fact, I'm actually working with a
content generator right now and I only have to send
him a picture of me not even smiling, and he's
able to generate with AI a fully interactive video with
me smiling, showing other facial gestures. He can show me
speaking in my voice in Japanese, Spanish English. It's actually scary,

(24:06):
incredibly disconcerting. Now it's it's a way for me to
generate content at a very very low cost and it's authentic. However,
the converse when somebody's doing it for illegal means and
ill gotten gains. This is scary because it's only going
to get easier.

Speaker 6 (24:20):
I guess the moral of the story is keep your
eyes open and lobby your congress people for strong laws
against deep fakes.

Speaker 5 (24:28):
And if somebody you think you know says something really
inappropriate that's unlike them, it could be a deep.

Speaker 6 (24:33):
Fake, or they could have indigestion, you know.

Speaker 4 (24:37):
So yeah, definitely keep an eye out for people on
your list.

Speaker 6 (24:40):
As a second special treat for the Intellectual Property News,
we have a very interesting story from Naga. Her parent
company owned a trademark that could have been very valuable. Now,
why don't you tell us a little bit more about that.

Speaker 2 (24:54):
Yeah, so when I traveled here in two thousand and six,
that's when I started. So the company names that was
formulated is Siri Info, and I am part of a
company called Siri. How many of you know what Siri is?

Speaker 6 (25:06):
You mean, like the voice activated Siri.

Speaker 2 (25:09):
Yes, not part of that group because we did not trademark.
So my parent company is SyRI Info, So Siri. We
call that Siria all the time. All the legal documentation
is all Siri. But we did not do trademarking, and
now we do have an Apple Lite right now, I
call hey, Siri, call me so and so person and

(25:31):
I we always discussed on the boardroom saying that.

Speaker 5 (25:34):
Hey, why didn't we do it?

Speaker 6 (25:38):
Well, I have to follow up with that a very
personal story. My dad, who is no longer with us,
used to work with Ray Kroc, the founder of McDonald's,
and he asked my dad to go into business with him,
and my dad said no. As so every time he
saw a McDonald's commercial on television, he would just sort

(25:59):
of went a little bit thinking about what could have been.
But at the time it seemed like a risky thing
and so he just decided to keep his job and
didn't take that risk.

Speaker 5 (26:08):
Well, I want to go back to the trademark if
we can. If you had trademarked, Siri, would you have
done it worldwide or would you have just done it
in a few countries.

Speaker 2 (26:18):
We would have done definitely in the places that we
are operating. So there are like eight countries that we
are operational, so in Canada, US and few others so,
but worldwide would be best. But we'll start off with
the places that we are operational.

Speaker 5 (26:32):
Right, right, So have you trademarked the name of your company?

Speaker 2 (26:35):
Now, No, that is something that I have to do.

Speaker 6 (26:41):
You might want to have a discussion about that because
it seems like you wouldn't want that to happen a
second time. Right, So that's too bad. We're kind of
talking about that before the program. Elizabeth and I were wondering, well,
if it's Apple, they have a lot of clout anyway,
So but you probably would have, you know, received a
nice compensation for that, right if you decided to sell.

Speaker 2 (27:03):
That is compensation. But at the same time, we do
not want a name to be used by something else,
and then people will think like, hey, oh yeah, do
I have to type series? So they will look for
a different options. They'll ask us a question saying that
how do we reach you? But if it is already trademark,
they know where to reach and how to do and everything.
So it's a funny story. But at the same time,

(27:26):
for any entrepreneur who is starting with right now VII,
everyone is and you said like two in every five Americans,
but I would say like everyone is thinking and waiting
for an opportunity to start their journey. And if you're
starting a journey. Just think about how do you do that,
like protect your intellectual property and if you're bringing up
a product, how do you trademarket.

Speaker 5 (27:48):
If you're an entrepreneur and you think you want to
name something this, and then you don't ever do anything
with it, you don't sell anything, or you don't use
it anywhere, then you can lose it.

Speaker 6 (27:56):
You have to use it or lose it. In the
trademark world.

Speaker 5 (27:59):
And how many canes would you tell people to get
a trademark in It's a strategic decision.

Speaker 6 (28:04):
It depends on where you're doing business. So I don't
believe in trademarking in places where you're never really going
to need the trademark, but where you have active business activities.
If you want to protect company headquarters area, if maybe
your headquarters are in the UK, but you're also doing
business in Germany, would you want a competitor to use
your name in Germany. That's a question that you have

(28:26):
to answer, and then based on that you can decide.

Speaker 5 (28:28):
So would you trademark the name and a logo.

Speaker 6 (28:31):
Or it depends on your budget. I would say if
you can afford I mean, trademarks are relatively inexpensive intellectual property.
You're looking at probably maybe twenty five twenty seven hundred
dollars per country. So if that's not an issue, if
you're a larger company, then protect everything. If you're an
entrepreneur just starting out, you just really want to focus

(28:51):
on the name and then you can file more trademarks later.

Speaker 5 (28:54):
Is there a place where people can go to find
out more about trademarks, which.

Speaker 6 (28:58):
Bunny you should ask. You can go to learn more
about trademarks dot com and you can download a free
trademark booklet that will tell you a lot about trademarks.
Or you can go there and book a consultation with
me or one of the attorneys at their Heart Law
and we can help you with your trademarks, or your

(29:18):
patents or your copyrights. So it's an excellent educational resource.
And it's important for your business that you protect your
name because if you don't protect it, somebody else could
start using it and create a lot of confusion.

Speaker 5 (29:32):
Passage to Profit with Richard and Elizabeth Gearhart and our
special guests Naga Nandiga back right after this.

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Speaker 1 (31:37):
Passage to Profit continues with Richard and Elizabeth Gearhart.

Speaker 6 (31:41):
Passage to Profit is a nationally syndicated radio show heard
across the country on the Radio America network and on iHeartRadio.
Passage to Profit is also a popular podcast. We are
ranked in the top three percent of podcasts globally and
have been named as a top ten interview podcast by

(32:03):
feed Spot database. So we're very proud of those things.
And we're very happy to bring all of this wonderful
information to our audience. It's now time for Elizabeth segment,
So take it away, Elizabeth.

Speaker 5 (32:17):
So last night we had our meetup. It was podcast
and YouTube creators community meetup called pod Experience, and we
had a couple of guests who talked about podcasts, which
is the big podcasting conference every year in Florida in January,
and I thought we got a lot of really good information.
We had round seventy plus people. You know, people come

(32:37):
and go through the night, so that was pretty good.
That is going strong. We're going to do another one
next month. We do it every month. Was Stacey Sherman.
She's the co host, and I also have My Jersey
Podcasts podcasts about cats and their illnesses with Danielle Wooley
who is amazing as a co host. And the podcast
studio in Summit, New Jersey is almost done. We're pretty excited.

(32:58):
We just have a few little things we've got to
get but we've been so busy. We just have to
get over that last humperature.

Speaker 6 (33:03):
Is that last hump? We're almost there? Yes, Well, you
know what was really interesting about the meetup, there was
one of the presenters said that at some point there's
going to be a billion dollar company run by a
single person because it's all going to be done by AI,
and that just made me pause for a minute.

Speaker 2 (33:21):
Right.

Speaker 5 (33:21):
The two speakers last night were about using AI and
your businesses in your podcast. They're actually going to be
on the show, so we'll dig deep into that. Now
it's time for the medical minute. The medical minute is
about the weight loss drugs GLP one drugs. They're linked
to lower dementia, which is great, but they also give
you a higher risk of kidney and stomach issues and pancreatitis.

(33:45):
So for every action there's an opposite reaction, so there's
always good and bad with these drugs.

Speaker 6 (33:51):
It's really a ying and a yang situation. I keep
hoping I'm going to be able to lose weight, you know,
without these drugs, but I don't know. I may give
in pretty soon. I'll give it a whirl.

Speaker 5 (34:00):
I tried them and they really did not were not
a good fit for me. But I have said always
that I think struggles with weight for most people are
all mental. I know they are for me because I
have lost weight and gained it back. So we recently
went to a wellness clinic and just relaxation, addressing different issues,

(34:21):
and I think that that's going to set me on
the road to achieving my goals physical goals.

Speaker 6 (34:26):
Yeah, and the food was horrible. I mean they had
no they had no chocolate, no beer, no wine, very
few carbs.

Speaker 5 (34:34):
But the watermelon was really good. No, they had a
lot of carbs. Actually, I was surprised. They had white
rice and potatoes.

Speaker 6 (34:39):
Yep, they didn't have chips. But I did lose weight,
so I guess it is possible.

Speaker 5 (34:46):
I am so excited to get to our next two guests.
We're going to do Pete Ferrari first, talking about weight
loss and drugs and different things you can change. You
have an amazing sugar stubs to.

Speaker 3 (35:00):
Interestingly enough, part of the merits of this rare sugar,
which we have named Joka, includes controlling appetite through activating
the GLP one enzyme upon ingestion. So it's one of
the many health benefits that are afforded by this rare
sugar that we're going to be bringing to America. And
once again we've named it Joka. It's got all the
formulaic badges you would want, beging friendly, Hellal certified non

(35:23):
GMO diabetic friendly FDA GRASS status. But it's also been
proven to control appetite, inhibit the body's ability to assimilate
new fat, and burn existing body fat through the enzymes
and proteins that it activates in the large intestine upon ingestion.
So it's a very very dynamic and exciting time for
us to have an alternative that actually is a sugar.

(35:47):
So it tastes, cooks and bakes like the sugar we
grew up with, but it doesn't have any of the
hazards that are associated.

Speaker 5 (35:55):
Does it have any negative side effects?

Speaker 3 (35:57):
There have been no negative side effects. This super sugar
is MAP friendly, meaning it has been proven not to
cause gastric distress, right bloating, nausea. It is proposition sixty
five complying in California, militant state when it comes to
adhering to protocols for foods. It has got National Sanitation
Foundation certification. Again, NSF very difficult to obtain FDA grass

(36:20):
status their stamp of approval. It's a magical ingredient from
our standpoint, and why have we never heard about it?
This sugar was first identified in kiwe jackfruit and figs
in the seventies. But it's such a delicate and rare
sugar that it couldn't be extracted without destroying it. So
enter enzymes. Now we can extract it and monetize it.
But while the International Food Information Council found that less

(36:42):
than fifteen percent of Americans have ever heard of this sugar,
actually think that numbers less than five percent two years later.
By contrast, Japan, probably the healthiest culture in the world,
they used this sugar in north of five thousand products.
They use it to the extent that we use steavy here.
So it's vetted, it's tried and true. It's really going
to change the game in this country. As it relates

(37:02):
to sweeteners.

Speaker 6 (37:03):
What does it taste like?

Speaker 3 (37:04):
Tastes like sugar, my friend, it's actually a sugar, so.

Speaker 6 (37:07):
It tastes the same as regular table sugar.

Speaker 3 (37:09):
Taste like table sugar.

Speaker 6 (37:10):
Put it in my tea or my coffee. I wouldn't
know the difference.

Speaker 3 (37:13):
You can eat a spoonful of it and it's not
gonna say it taste like you're chewing on a wat
of tinfoil like all these other sweeteners out there, or
chewing on a bag of Nickels. It's actually a sugar,
so it cooks, tastes and bakes like sugar. It's a monosachride.
The sugar we grew up with is a disachride. So
it's got the same molecular composition, but the molecules group
themselves together differently and that's what changes it dynamically.

Speaker 5 (37:34):
I can hardly wait. You said you're gonna give me some, right,
I'm gonna send you a tub of it. Yeah, I
was going to have this before Christmas.

Speaker 3 (37:43):
You know. The interesting thing is you talk about trying
to lose weight. We believe that this can be the
catalyst to find that trajectory of good health and well
being because of the physiological benefits of this sugar controls
appetite literally sends signals to the brain, the hypothalamus, the
brain stem, and the price cortex and says you're full
stop eating. So literally, you can use this sugar as

(38:04):
an instrument to find better health. And that's why we're
building this company as a health and well being company
equal to that of a sugar company.

Speaker 6 (38:13):
I'm wondering how did we miss this though, I mean,
if the Japanese had been doing it and it has
all these government approvals.

Speaker 3 (38:21):
There's a pretty easy explanation, and I'll try to be delicate.
But if you've seen RFK in the news lately and
a lot of the philosophies that he's espousing, he is
spot on. And so if we were having this conversation
pre COVID, folks, I'd still be a real estate developer
in Nashville. I was in my middle fifties. Life was great,
huge quality of life, and I stumbled onto the sugar

(38:43):
after I was asked to be on the board of
directors of another health food company. But pre COVID, the
big food and beverage company, still control the narrative. Television commercials,
print ads, super Bowl ads, enter COVID. Now eighty percent
of Americans are buying groceries online post COVID. Now people
are looking for groceries online, They're researching online. Now I

(39:03):
can talk to people one on one, they can hear
me when I start to talk about this alternative, and
I can capture that audience. So it's one of these
things where now the narrative can be in control of
the few like me. I can go head to head
with Coca Cola for a fraction of the price, and
so that's why we find ourselves here, because of the
advent of the internet, the power.

Speaker 6 (39:24):
Cost wise, how does your sugar jacka compared to ordinary sugar.

Speaker 3 (39:29):
It's going to be more expensive. Our pricing is on
the sweetener end of the spectrum. So you look at
steavy as plus or minus eighty six cents an ounce.
Monk fruits the most expensive alternative. It's generally about a
dollar and a quarter an ounce. We thread the needle
right in the middle. At a dollar an ounce, that's
going to be more expensive than table sugar. Table sugar
is subsidized by the government. It is very difficult to

(39:50):
combat with that pricing. But a lot of statistics and
studies are showing now that consumers are paying more for
healthier products, really understanding more and more how valuable and
how important biofuel is, and so they're paying more for
products and they're happy that they're doing it.

Speaker 5 (40:05):
So what is your market? Are you going to supermarkets?
Are you going straight to consumer?

Speaker 3 (40:10):
We are actually going to be providing Jaka powered products,
the Jaca pouches of sugar and the products that we'll
be developing in a direct to consumer model over the internet.
So we're basically going the way of Jim Shark and
Fashonova and Kylie Jenner and lip Kit. I've got the
ability to provide this product with great economy and scale
very very quickly and efficiently, versus the shelf space play

(40:33):
where I've got to sit on a shelf. People may
or may not know what I am. Most likely they're
going to walk by from my standpoint, because this is
really an early adopter type of purchase. It's an archaic
way to go in the shelf space play. Initially, that
wouldn't have worked. I've got to teach people what this
is before we can ask them to purchase it. And
that wouldn't happen if I was sitting on a shelf

(40:55):
in the seven eleven. So that is to come. It's
just not day one.

Speaker 6 (40:59):
The way I see it though, is that we don't
necessarily use a lot of sugar in the food in
terms of volume, and sugar is sold by weight, so
even if it is more expensive, you're only putting a
small portion into whatever it is you're eating, and so
the cost difference probably is not a big deal. And
then if you compare it to the health benefits, then

(41:21):
it's a win.

Speaker 5 (41:21):
If it kills your appetite, it doesn't matter what it costs.

Speaker 3 (41:29):
It's a fantastic point. And the other thing, it took
me a minute to do this. Obviously, Jaka is a
huge part of our lives. At home. I bribe my
daughter with it. She hates fruit, so I'd put it together,
a big bowl of fruit, and I'd cover it with
a mountain top of jacka sugar, and she'd wolf down
the whole bowl. But you know, one of the things
that you've got to understand, and it took me a
minute to get used to it, is you can eat

(41:49):
as much as you want. People typically trying to regulate
the amount of sweeteners or sugar that they're consuming. You
can eat as much of this as you want to.
No sugar crash, no sugar or high, no weight gain,
no lethargy. So it's really just a function of how
much you like sweets. My daughter comes home from school
for break, I hand her three pounds of joka and

(42:10):
she makes the best sugar cookies with it. Make me
three dozen, and I'll sit on the couch the three
dozen sugar cookies, and nothing happens to.

Speaker 6 (42:18):
Me except you're happy.

Speaker 3 (42:19):
Except well, we do offset. You know, instead of oil,
you'll use fat free yogurt. Okay, So there are other
substitutes that make it healthy versus what you would put
in a standard sugar cookie otherwise. So we're able to
get around that, and there will be recipes on our
website www. Dot jacasugar dot com. Oh yeah, so you'll

(42:41):
be able to go out there and create anything you
want to with JOCKA Sugar.

Speaker 5 (42:45):
Where are you making this?

Speaker 3 (42:46):
Well, it's interesting because we did all of our marketing,
asset work, logo, theming, like nography, packaging with Vaynermedia. We
also did our market segmentation work with them too, Gary Vaynerchuk,
And one of the things that we surmised early on
was that we didn't want to wait to build a
manufacturing plant to then enter the market because that's a
two year play. And I was a real estate developer

(43:07):
before I did this for fifteen years. It takes every
bit of two years to build a plant and get
it approved. So we're starting out importing it. We were
Southeast Asia, so we evaluated thirty plus suppliers in Southeast
Asia heavy QA, heavy QA. It's interesting because all this
is technically called psychos or allulose. All alluloses are not
the same, so some of them have a very waxy

(43:28):
feel to them. It tastes like you're chewing on chapstick.
Some of them actually will sting your tongue so heavy QA.
We landed on a number of suppliers that we trust
that also operate in ethical standards. We're appending BCorp Benefit Corporation,
so we take social conscience and environmental sustainability very seriously.
So starting out as importers, while we're bringing the plant up.

Speaker 2 (43:49):
So how safe is it? You said, like it is safe.
Your daughter scoops it completely said.

Speaker 3 (43:54):
There's thirty years of clinical trial behind this sugar. So
you've got reputable universities internationally that have done best of
their kind, randomized, double blind, placebo controlled human trials, not
rats and mice, that are saying this sugar upon ingestion
decreases BMI, This sugar upon ingestion controls appetite. So it's
an incredibly unique opportunity in this country to help people

(44:17):
find better health, and we just I couldn't be more excited.
This is the fifth company I've built in thirty years.
This is the one where I can't sleep.

Speaker 5 (44:24):
When will it be commercially available.

Speaker 3 (44:26):
We're launching two to one February first, so perhaps by
the time this airs, you'll be able to go to
Jack of Sugar and purchase.

Speaker 5 (44:31):
You're gonna give me some, We're gonna get Jack Jack.

Speaker 3 (44:38):
Uncle Pete, what's.

Speaker 5 (44:39):
Your favorite JACKA recipe?

Speaker 3 (44:41):
I am a huge sugar cookie freak. I love sugar cookies.
Now my daughter can make anything with it. She'll make
cakes with it, she'll make pies with it. I can't cook, obviously,
so God bless her. She comes home and takes care
of daddy, and so when she makes those sugar cookies,
I just love them. But interestingly enough, you know, sugar
is present eight eighty percent of foods and beverages. It's

(45:02):
in pasta sauce, it's in barbecue sauce, it's in bread,
it's in waffle mixes. So we put it in everything.
We put it in our pancake mixes, we put it
in our waffle mixes. It sweetens everything up, it makes
everything taste beautiful, and nothing happens to you. Metabolically dissipates
in the large intestine. What isn't used is excreted, so the.

Speaker 2 (45:20):
Jag of sugar that you're talking about. Is that promoted
in elsewhere? It is all us and here.

Speaker 3 (45:26):
It's very little known throughout the world except for Japan.
So Japan's using it, as I said, in north of
four or five thousand products. It's used to some extent
in Southeast Asia. It's starting to gain some speed here
in America. We think that it's not enough just to
offer this sugar as an alternative. Hey, here's another also
rand And this industry cries wolf with every sweetener that says,

(45:47):
we taste just like sugar and you can cook with it,
and we're good for you. Wrong. Wrong, wrong. So we're
out here telling the truth now. But it's kind of
a crying wolf situation. So our goal is to build
a health and well being company. We're espousing the benefits
of leveraging the sugar to find better health and then
through that hopefully you'll purchase jacka sugar and you'll become
a customer of ours.

Speaker 4 (46:07):
Are you using some of the products that they sell
in Japan?

Speaker 3 (46:10):
We are importing it from over there. Japan is an
interesting country as it relates. So Japan is currently spending
hundreds of millions of dollars on infrastructure to build plants
to produce the sugar, not for export, only for use
inside the country. That's how much they believe in the sugar.
And as we all know, I mean clearly, Japan is
the healthiest culture in the world. So we've got friends

(46:33):
of theirs where we're able to procure it, and we're
excited about that, and the quality of the products super
super high. And then naturally, soon enough we'll have a
plant of our own with our own manufacturing IP, which
is where Turny Gearhart comes in in his family. So
it's going to be fun to watch.

Speaker 2 (46:47):
Let us switch gears. And I wanted to ask you,
how are you starting up the business, but how much
are you involved in the technology and what is it?

Speaker 3 (46:54):
Well, it's funny, Nagoa, because I was holding back so
much when you were speaking, because I have a tech background,
so I built three tech companies in Atlanta and San
Francisco in the nineties, and everything that you were saying
was so poignant and so spot on the importance of
your company, the importance of getting consulting services that are
appropriate based upon the business. So I was fighting. I

(47:17):
wanted to jump in because everything you were saying, is
so true. And because I have a tech background, we
decided early on that we were going to embrace ERP
at an enterprise level because what I don't want to do.
I don't want to do a stutter step. We're expecting
explosive growth because it's a direct to consumer model. If
I get something that goes viral, I could get a
million orders in two days. Right. I can't capture that

(47:39):
data in even SQL server. I need to have something
super super powerful on the back end. So Shopify is
feeding Oracle NetSuite really the best there is, right, So
from day one, the structural integrity that data in the
back offices, back office will be healthy, it will be scalable.
I won't have to go to seql server now and
then Oracle NetSuite in two years. And as Richard said,

(48:02):
the pain of implementing ERP, especially when you have a
culture that's accustomed to potentially previous versions or types of
software that could be insurmountable. I mean that could be
a culture killer. So we jump right to net suite,
and thankfully we're one of fifty companies selected to participate
in their accelerator program. So we got net suite basically
for free.

Speaker 5 (48:22):
So where is your new plant going to be.

Speaker 3 (48:24):
It's all about the raw materials and the proximity to
raw materials when you're putting up a plant, because if
you have to haul that material across the country, you'll
blow your cost model out. You can't you can't monetize it.
So we're looking in Iowa right now, we're looking in
South Carolina right now, and it's really just a function
of access to the raw material and then access to

(48:45):
three pl the warehousing and fulfillment centers from there, so
that we can distribute this economically, keep our costs down,
because one thing we don't want to do is we
raising prices. I would actually like to lower the prices
as we get scale. I'm not greedy. We're appending b
corp Allan's purpose with profit. We're not about bottom line dollars.
So if I can be scaling and I can be

(49:05):
having a situation where my cost a good soul go
through the floor, I'm going to pass some of that
on to the good people that are loyal to us.

Speaker 6 (49:12):
Considering the size of the sugar market, if you capture
a half a percent, you know you're going to be
in like Flint.

Speaker 3 (49:18):
You nailed it, Richard, one hundred and forty billion dollar
global industry. Pretty bit.

Speaker 5 (49:22):
You get the sugar market, the diet market.

Speaker 6 (49:24):
And I'm reading here in the show notes that Jackets
does not promote tooth to cake correct.

Speaker 5 (49:29):
How do people find you? How do they get this
amazing products?

Speaker 3 (49:32):
Jockasugar dot com. Please come and visit us. I'm on
LinkedIn as well. Pete Ferrari, I'm happy to provide my email.
Email me anytime, even even entrepreneurs out there. This is
the fifth company I've built in thirty years. So if
anybody's got any questions about what to do, how to
do it, how do you stay alive? Hit me up
and I'm happy to respond directly.

Speaker 5 (49:52):
And JOCKA Sugar is spelled Jaca Sugar.

Speaker 3 (49:56):
Ma'am so Jaca www dot Jockasugar.

Speaker 6 (50:00):
Passage to Profit with Richard Analyisabeth perhart.

Speaker 5 (50:03):
Sonya Sacher came on the show. I met her on
the show. She came through a publicist and she became
my business coach, a little bit of life coaching too.
She is amazing and her claim to fame is she's
a mindset and fitness thought leader and author she's also
a former actress. She has motor size. She has a
book What If It Were Easy? She was on Guiding

(50:24):
Light and One Life to Live. She's still acting. She's
on a Netflix what do they call those?

Speaker 7 (50:28):
It's a docuseries, docu docu serious, it's like a mini
series but has a little documentary in it.

Speaker 5 (50:34):
Yeah, it's really cool. So tell us all about what
you're doing now.

Speaker 7 (50:38):
Well, I'm still doing all of that, still coaching, obviously,
love coaching you and watching you thrive and integrating some
motor size, which is really something I should do with Jaka,
because this is the idea of combining mindset with movement,
and so it was really developed on the idea that

(50:58):
when we move a lot of things happen. Everybody always
talks about the endorphins, and yes, that's true, but there's
also a big shift in our brain and a protein's
release that creates new brain cells, and when you combine
it with emotions or emotional heightened frequencies, it also can
start to pave the way for new neural pathways, and

(51:19):
so it's really trying to use that to create new
ideas to It makes you more focused, it helps you
learn better, but it particularly with entrepreneurs. I use it
a lot for just coming up with new ideas. It's
pretty incredible. It's like anybody goes for a walk, right,
and that's when you come up with that idea. Right.

Speaker 4 (51:40):
You're sitting all day and you're like, I can't think
of I can't think of it.

Speaker 7 (51:42):
You get up, maybe it's even just to go to
the refrigerator or something, you know, and all of a sudden,
you're like, I got it.

Speaker 4 (51:47):
It's not a mistake.

Speaker 7 (51:48):
There's actually a lot of chemical things that are happening
in your body and your brain that create that. So
we're trying to harness that and utilize it through a
seven step process that I have.

Speaker 5 (51:59):
While you move that brings.

Speaker 4 (52:00):
Up something else that I'm doing.

Speaker 7 (52:02):
It's something called the Sphinx Code, and it's really a
very deep personal assessment, not like some of the typical
business assessments that I think are also great, but this
goes into it's your essentially your soul's blueprint, and so
it really talks about who you are and your and
your innescence. It talks about some of the wounding areas

(52:23):
that you might have that might impact your work.

Speaker 4 (52:25):
Life, also.

Speaker 7 (52:28):
Your relationships and then it literally has your transcendential path
landing on your soul's purpose. And it's pretty remarkable. It's
really built on a variety of different systems. And you know,
first I did with family and friends and they were like, oh,
that's that.

Speaker 4 (52:45):
I mean, they were all blown away, but I knew them.

Speaker 7 (52:48):
But when I started to do it for people I
didn't know, and people were just like, holy mackerel, this
is so accurate. That was when I really started to
use it as a tool.

Speaker 6 (52:59):
Right.

Speaker 5 (52:59):
And after I got into the podcasting, she did mine
and she's like, oh my god, it's just all podcasting.

Speaker 4 (53:06):
It's building a business for you.

Speaker 7 (53:09):
It's getting out there and speaking. Your soul's purpose is
to speak.

Speaker 6 (53:13):
I've kind of always known, well, I went through the
process with you. And after the first day, after I
was done, I went down and I told Elizabeth what
my sort of my core energies were and she just
started laughing because she was like, yeah, that's like so
you So you nailed it pretty well. But it was great.

(53:35):
It was very insightful. People in the business world sometimes
I don't think we pay enough attention to our spiritual side, right, Yeah,
And you can imagine the source, the energy source God,
however you want to do it. But I think that
that's a good thing to develop in yourself and for
me personally, I've been working on that, so, I mean,
this was one of the first things I did to

(53:57):
kind of start down that path, and I thought it
was just amazing.

Speaker 7 (54:01):
So, yeah, there are some really interesting things that come up,
and I think that's what it's really there.

Speaker 5 (54:06):
It's designed for.

Speaker 7 (54:07):
It's to really find those things that are underneath the
cover that we don't always look at. And when you
can utilize those sources and then put the strategy behind it,
that's when when it says song.

Speaker 5 (54:22):
How many people in the US do the Sphinx code work?

Speaker 4 (54:26):
So it's relatively new.

Speaker 7 (54:27):
I think we are going to be hearing about it
a lot more because the person who created it downloaded
it is starting to go out wide with it. But
right now, there are only twenty wisdom keepers in the world,
of which I'm one.

Speaker 5 (54:41):
So but yeah, I'm glad it's coming to the earth.

Speaker 6 (54:45):
But it's not It's something that you have to work
on and train for, right I mean, you had to
go through oh yeah, no, a lot to actually learn
to learn it.

Speaker 7 (54:53):
Yeah, I'm actually going back to sort of go deeper
because it can also be used more specifically for business
and for relationships.

Speaker 6 (55:00):
So perfect what kinds of things do you do to
learn the Sphinx code.

Speaker 7 (55:05):
I have a book that's like this because manual and
so it's really deep diving into the little minutia of
what each of those foundational elements are in your soul blueprint?

Speaker 6 (55:20):
And do you feel like you connect with some sort
of source when you're doing these readings?

Speaker 4 (55:23):
I started, I feel like I have, Yes, I really do.
It's bizarre. I mean, it sort of sticks with me often.

Speaker 7 (55:30):
And I also did it recently for a family, which
was so wild, and.

Speaker 4 (55:35):
It was interesting to do couples too, or even business partners.
That's really interesting.

Speaker 7 (55:39):
But you do feel like you're connecting to all of
these intensive energies.

Speaker 4 (55:43):
And then it's a combination of what's there.

Speaker 7 (55:46):
And sort of intuiting too how you might be able
to guide it.

Speaker 2 (55:50):
I'm just listening to it. I'm amazed the way that
we think day to day, right, like, yeah, move here
and talk about it, but constant thinking in the business world,
we don't have time to do that. How do you
have right? So we are juggling between day to day
task and then meeting with the clients. But how can
you help a person with starting up a business or

(56:11):
something like they're already existing, but how can this help?

Speaker 4 (56:14):
I actually think it could be.

Speaker 7 (56:16):
I have used it for that, and I think it's
really really helpful because when people can really connect deeply,
and that's what it does.

Speaker 4 (56:24):
It goes very very deep. When you could connect deeply.

Speaker 7 (56:27):
To that soul's purpose or that higher vision, it really
is becomes like an energetic through line in those day
to day tasks.

Speaker 4 (56:35):
So it helps.

Speaker 7 (56:36):
It's like having your vision, but it's also having that
identified what is that? And then I've also seen where
people actually just saw this with a friend of mine.
She's got a natural skincare business and she's amazing and
she's doing so well, but actually her purpose is really
about talking about the skincare and why the natural piece

(56:57):
of it is so important more.

Speaker 4 (56:59):
Than the product.

Speaker 7 (57:00):
So she's starting to shift, I really think, and especially
with the outlets that she has, she's with Deep Hop
Chopra and whatnot, and so for her to start really
focusing on this speaking end of things, I think that's
going to sell the products itself as opposed to going
for the products and then having the why sort of
be an after effect.

Speaker 2 (57:20):
Actually, in business world, we generally think about like higable
skills and doing it yourself right. So if I'm an entrepreneur,
so if I wanted to buy a product, I can
build a product, but I can't sell it, so I
will request someone to sell it for me. So that's
where the synergy is. And then I want someone like
an influenza to talk about the product because that is

(57:41):
the sole purpose.

Speaker 7 (57:42):
So sometimes although I just had somebody who actually had
really a very very high she really is meant to
be out in the public eye based on her sole blueprint,
and she avoids it.

Speaker 4 (57:54):
She doesn't she's pushing it off on other people.

Speaker 7 (57:57):
And I was like, it is all over your thing.
She's like, yeah, I've heard that so many times before.

Speaker 4 (58:01):
I'm like, really, I want her own because it's here.

Speaker 7 (58:06):
And she's beautiful and for what she does, and she's
so well spoken and she's intelligent, she would be the
better influencer than probably the influencer she's trying to find.

Speaker 2 (58:16):
So you're saying that the profits are right there because
you're influencing the people to do what they can do
the best because they're identifying the soul right.

Speaker 7 (58:24):
Exactly exactly, and sometimes it's a subtle shift. Sometimes it's
a bigger shift, but it's a profound and makes a difference.

Speaker 6 (58:32):
That's amazing. So how do you go about letting people
know about the Sphinx code and how you work with them?
Are you actively marketing it or are you just kind
of letting people hear about it and come to you?
Is that?

Speaker 7 (58:45):
Oh, you know, it's funny because I, you know, when
I first heard about it, and I was asked because
the person who invented it was like, you'd actually be
a really good Sphinx code person. And I get why
because my chart's unusual where I'm actually considered a catalyst,
and one of the purposes of a catalyst is to
help people find the purpose, right, So it's what I

(59:07):
do as a coach, but it's also specific to the
Sphinx code. But I too was like, oh what am
I a Sphinx code reader?

Speaker 6 (59:14):
Now?

Speaker 9 (59:14):
You know?

Speaker 7 (59:18):
But the deeper I got, the more I did it,
and the more of the results.

Speaker 4 (59:22):
I started to see.

Speaker 7 (59:23):
Now I'm really starting to go out and I am
starting to market it more so I'm going out online
and I'm starting to promote it. I didn't even have
it on my website.

Speaker 5 (59:32):
Now I do you give a lot of presentations, right
I do I do?

Speaker 7 (59:37):
And promoting it there, I've started to, oh, yes, yes,
So it's now I'm including it in part of what
I do. And it really meshes well because often I'll
start there and then the motor size and the coaching
kind of dovetails off of it.

Speaker 2 (59:52):
And you are your audience. Actually really so saying that
you can do it for any person like business owner couples.

Speaker 7 (59:59):
I mean, my passion is entrepreneurs. I think entrepreneurs are amazing.
They're just they are, and I think in many ways
this works so well with that too, because it is
life encompassing, right, all of us are entrepreneurs. It's not
like if here's something's off in this area of your life,
it impacts everything. And so it's so important to look

(01:00:21):
at your whole self holistically as an entrepreneur. Obviously you
need to be strategic in the business end, but I
think entrepreneurs are quind of like.

Speaker 5 (01:00:30):
Right up my alley. I love them. I would highly
recommend this. I mean, it's definitely worth the time and
money for us. It's just a deeper understanding of yourself.

Speaker 7 (01:00:38):
Yeah, you could go to my website at Sonia SATRA
s O NIA s A t R dot com and
my email and phone numbers in there as well, so
you can reach out to me and we can make
that happen.

Speaker 5 (01:00:51):
Well, thank you Sonia Listeners, you are listening to the
Passage to Profit Show with Richard and Elizabeth Gearhart and
our special guest Naga Nandico, and we will be right back.

Speaker 7 (01:01:04):
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Speaker 10 (01:01:07):
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Speaker 10 (01:01:12):
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Speaker 6 (01:02:02):
It's passage to profit. Now it's time for Noah's retrospective.

Speaker 5 (01:02:08):
Noah Fleischmann is our producer here at Passage to Profit,
and he just has a way of putting his best
memories in perspective.

Speaker 12 (01:02:15):
Nobody's diet is perfect, and neither is anyone's vocabulary. Even
if you speak the most patrician English in our civilization,
at some point you might utter a few exploitits. It
might not be your style by design, But when that
fight or flight impulse arrives, those words are there.

Speaker 3 (01:02:29):
On the back shelf.

Speaker 12 (01:02:30):
That's how I learned those words as a child. Use
only as directed the good. Many of us aren't profane,
and certainly don't want to be. But there's no shame
in expressing anger, sudden fright, frustration. It only proves us
to be human, doesn't mean we have to conduct ourselves
like creatures in some Kevin Smith movie or a contemporary
Broadway comedy. But it has been acknowledged by clinicians worldwide

(01:02:52):
that a verbal exclamation of those ugly forbidden words in
such aggravated moments will in fact resist and alleviate our stress,
maybe in the safest, healthiest way possible. That's why I
keep those words out of my regular diet. Something unfavorable happens,
I'm gonna need to know what to say now.

Speaker 1 (01:03:09):
More with Richard and Elizabeth Passage to Profit, now it.

Speaker 5 (01:03:13):
Is time for Secrets of the entrepreneurial mind. We're going
to ask each of our guests to tell us a
secret to their success. We'll start with you, Aga.

Speaker 2 (01:03:24):
I would say, certainly the people, because I'm in a
service industry, the people who are serving, and then we
have to in a business world, we have to be
serving them to give the right. And the second thing
is a business. When we're talking about there will be
always ups and downs, and you know, market dynamics and
things are changing, so you should be persistent, have a cleovision,

(01:03:47):
and break down into different missions to do it. I
would say one of the formula that I would say
is the tag line that I have put in front
of my desk. It says, success is a Johnny. You
just have to like there's a comma, but not a
full stop. You just have to go through it. You
just have to reach a goal and then be persistent

(01:04:09):
and go better to engage.

Speaker 5 (01:04:11):
So that's why that's great.

Speaker 6 (01:04:13):
It's twisted as it sounds a little bit. The ups
and the downs are what make it fun and interesting. Right,
So you don't like the downs. Elizabeth especially doesn't like
what I'm downing. She gets it, but I mean it
does give you a reason to want to go up.

Speaker 5 (01:04:27):
So Pete Ferrari, what's your secret for me?

Speaker 3 (01:04:30):
It's pretty simple. Read, read and read. You know, all
of the challenges that an entrepreneur is going to face,
all of the hardship, somebody has already gone through that
in this world. Leiahcoca, Jack Welch read, Robert Green Mastery,
the forty eight Laws of Power, the Fiftieth Law, Ryan Holliday,
the Stoics, Marcus Aurelius Epictete to Seneca. The answers are there,

(01:04:53):
and so I think General Mattis said, if if you're
not reading every day, you're functionally illiterate. I actually love
that quote because you can mitigate and obviate. You may
you may not be able to eliminate your problems, but
you can certainly obviate a lot of the problems that
you'll face during the entrepreneurial journey if you read what
the best have done before you, and so big advocate

(01:05:13):
of reading everything you get your hands on from the
great thinkers.

Speaker 5 (01:05:16):
That's great advice. Yes, Sonya Satra.

Speaker 6 (01:05:20):
Still have both of those.

Speaker 7 (01:05:22):
And I was a piece of what I had thought
I would say, So now I'll have to change it.
So I will change it just to add another dimension.
And that goes back to probably what I was talking about,
but clarity of vision, because I think there's so many
pathways to get to a certain place, and a lot
of times you have to pivot and you have to
like solve the ups and the downs and the problems
and whatnot. But if you kind of have a north

(01:05:44):
star that will help you through it.

Speaker 6 (01:05:46):
Richard, your heart mine is going to be never put
off till tomorrow what you can do today. Ben Franklin Er, So, yeah,
I think so. But anyway, I think the places I've
had the most challenges in my life has been when
I've procrastinated on things that I really knew needed to

(01:06:07):
get done right. And so fortunately, as I've matured, I've
gotten much better at just taking care of things when
they need to be done. But it took me a
long time to get to the point where I was
really consistent on that, and I'm still not perfect right,
but things go a lot better when you get stuff
done on time.

Speaker 5 (01:06:24):
I think mine is sometimes people that you're working with
or that you've partnered with, done something could be very
negative for not a really good reason. Even you just
can't take it personally, and you just kind of have
to say it's them, not me. Blow it off. I
think he knows what I'm talking about it, so do I.

Speaker 6 (01:06:44):
Well, that's it for us. Passage to Profit is a
nationally syndicated radio show appearing in thirty eight markets across
the United States. In addition, Passage to Profit has also
been recently selected by feed Spot Podcasters Database as a
top entrepreneur interview podcast. Thank you to the P two
P team, our producer Noah Fleischman and our program coordinator

(01:07:07):
Alisha Morrissey, and our studio assistant Brissy Kapbasari. Look for
our podcast tomorrow anywhere you get your podcasts. Our podcast
is ranked in the top three percent globally. You can
also find us on Facebook, Instagram, x and on our
YouTube channel. And remember, while the information on this program
is believed to be correct, never take a legal step

(01:07:28):
without checking with your legal professional first. Gearheart Law is
here for your patent, trademark and copyright needs. You can
find us at gearheartlaw dot com and contact us for
free consultation. Take care everybody, Thanks for listening, and we'll
be back next week.

Speaker 1 (01:07:42):
The proceeding was a paid podcast Iheartradios hosting of this
podcast constitutes neither an endorsement of the products offered or
the ideas expressed.