In this episode, guest Mark Mathis shares tips on:
- Determining benchmarks for service line marketing
- Journey mapping to understand the patient’s decision-making process
- Executing a strategy with the end in mind
- Optimizing a campaign
- Researching to make the most out of your marketing budget
- Handling the traffic your campaign generates
Get in touch with Mark:
OneMinuteMarketer®
Amperage Marketing & Fundraising
Resources:
Brainfluence by Roger Dooley
Yes! 50 Scientifically Ways to be Persuasive by Robert Cialdini
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