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January 31, 2018
ep8-personas-patient-journeys-matt-dion

In this episode, guest Matt Dion shares tips on:

  • Creating content by understanding your audience
  • Targeting your content to your patients’ current needs
  • Finding out what people go through with health journeys to help them solve their problems
  • Breaking it down to prevention, treatment and after care so your marketing isn’t opportunistic
  • Being responsible and accurate with the information you’re presenting
  • Tying your facility’s expertise to treating health conditions
Listen in as Matt Dion joins Bill Klaproth to share his best advice on using personas and patient journeys in your marketing.

Get in touch with Matt:
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