SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators
SHSMD’s Rapid Insights delivers the latest trends, innovations, and best practices for health care strategists including marketers, planners, business developers and communicators.
Episodes
Donna Teach is the SHSMD Leadership Excellence Award Recipient. The SHSMD Leadership Excellence Award honors outstanding leaders who have contributed to the field of health care strategy, including marketers, strategic planners, business d...
Nardeep Singh is one of 4 SHSMD Rising Star Awardees. The SHSMD Rising Star recognizes health care strategy professionals under the age of 40 who have demonstrated outstanding promise in their respective fields. This recognition shines a spotligh...
Lacey Reichwald is one of 4 SHSMD Rising Star Awardees. The SHSMD Rising Star recognizes health care strategy professionals under the age of 40 who have demonstrated outstanding promise in their respective fields. This recognition shines a spotlight...
Khrista Boster is one of 4 SHSMD Rising Star Awardees. The SHSMD Rising Star recognizes health care strategy professionals under the age of 40 who have demonstrated outstanding promise in their respective fields. This recognition shines a spotlight o...
In this episode, we explore how El Camino Health and The Innova Group built a data-driven ambulatory surgery strategy to strengthen physician alignment, expand patient access, and...
This episode explores how Acenda Integrated Health tackled workforce engagement challenges using its “Educate, Engage, Repeat” strategy. Learn how multi-channel communication and employer branding helped build a stronge...
This episode dives into how Customer Data Platforms (CDPs) are reshaping health care marketing. Join Ryan Younger of Virtua Health and Craig Blake from Amsive as they unpack strategies for boosting ROI, ensur...
Discover how Children’s Nebraska transformed its complex strategic plan into a dynamic, actionable roadmap that engages employees and drives meaningful results. Learn how champion-led goals, streamlined success metrics, and a mis...
Feeling awkward at networking events? You’re not alone. Join Lindsay Carrillo of UCI Health as she explores the psychology behind social anxiety and why so many of us struggle with in-person interactions. She’ll share practical strategies t...
As AI transforms how healthcare consumers search for and engage with information, the focus is shifting from traditional SEO to a broader concept: findability. In this episode, we explore how Cone Health and Geonetric are redefining ...
As health marketing evolves, micro-influencers are emerging as powerful allies in building trust and authenticity, especially around sensitive topics. In this episode, we exp...
As the health care sector confronts its environmental impact, communication professionals are stepping up to drive sustainability forward. In this episode, we explore how...
In today’s data-driven healthcare landscape, integrating diverse data sources into dynamic dashboards is transforming how organizations identify market opportunities and optimize provider deployment. Join us as we explore a compelling case study from Was...
In our latest Women in Leadership episode, Danielle Gathje reflects on her remarkable career and the lessons she's learned along the way. From navigating gender bias to advocating for herself and others, Danielle's story is an inspiring reminder that resilie...
Join us for a sneak peek of Tucker Bryant's keynote, "The Poet’s Keys: A Guide to Unlocking Innovation in Health Care Strategy," where he reveals how poetic tools can enhance creativity, collaboration, and competitive adva...
Michele Sutton, FACHE, CEO of North Oaks Health System, shares her journey from SHSMD member to ACHE Chair, key leadership insights, and advice for thinking like a CEO.
The Women in Leadership series explores the life and career path of women in health care leadership roles. In this episode, we spotlight Jennifer Nickoles, President at Johns Hopkins Bayview Medical Center. Jen Nickoles always aspired to be a leader and af...
OhioHealth has developed a research-backed digital engagement strategy by studying consumer health behaviors and motivations to better understand patient needs and preferences. Attendees of this session ...
Healthcare marketers face the challenge of separating myth from reality when it comes to implementing scalable personalization strategies, as consumer expectations now demand more tailored approaches. AdventHealth ...
Disruptors like Amazon and Dollar General are challenging traditional healthcare with convenience and affordability, prompting UPMC and NRC Health to explore the role of brand positioning in patient satisfac...
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