SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators
SHSMD’s Rapid Insights delivers the latest trends, innovations, and best practices for health care strategists including marketers, planners, business developers and communicators.
Episodes
As AI transforms how healthcare consumers search for and engage with information, the focus is shifting from traditional SEO to a broader concept: findability. In this episode, we explore how Cone Health and Geonetric are redefining ...
As health marketing evolves, micro-influencers are emerging as powerful allies in building trust and authenticity, especially around sensitive topics. In this episode, we exp...
As the health care sector confronts its environmental impact, communication professionals are stepping up to drive sustainability forward. In this episode, we explore how...
In today’s data-driven healthcare landscape, integrating diverse data sources into dynamic dashboards is transforming how organizations identify market opportunities and optimize provider deployment. Join us as we explore a compelling case study from Was...
In our latest Women in Leadership episode, Danielle Gathje reflects on her remarkable career and the lessons she's learned along the way. From navigating gender bias to advocating for herself and others, Danielle's story is an inspiring reminder that resilie...
Join us for a sneak peek of Tucker Bryant's keynote, "The Poet’s Keys: A Guide to Unlocking Innovation in Health Care Strategy," where he reveals how poetic tools can enhance creativity, collaboration, and competitive adva...
Michele Sutton, FACHE, CEO of North Oaks Health System, shares her journey from SHSMD member to ACHE Chair, key leadership insights, and advice for thinking like a CEO.
The Women in Leadership series explores the life and career path of women in health care leadership roles. In this episode, we spotlight Jennifer Nickoles, President at Johns Hopkins Bayview Medical Center. Jen Nickoles always aspired to be a leader and af...
OhioHealth has developed a research-backed digital engagement strategy by studying consumer health behaviors and motivations to better understand patient needs and preferences. Attendees of this session ...
Healthcare marketers face the challenge of separating myth from reality when it comes to implementing scalable personalization strategies, as consumer expectations now demand more tailored approaches. AdventHealth ...
Disruptors like Amazon and Dollar General are challenging traditional healthcare with convenience and affordability, prompting UPMC and NRC Health to explore the role of brand positioning in patient satisfac...
With a looming shortage of over 4 million healthcare workers, this session explores how a marketing-first approach can enhance recruitment strategies to meet community needs. Sheppard Pratt's successful recruitment tac...
In 2025, three trends are poised to shift healthcare marketing significantly: GenAI, influencer marketing, and the “retailization” of healthcare. In this webinar, healthcare experts Erin Killion and Jenn Dixon f...
The Women in Leadership series explores the life and career path of women in health care leadership roles. In this episode, we spotlight Keeli John, Corporate Director of Planning, Design & Construction for Emory Healthcare.
Join Sara Meyer, Khrista Boster, and Diane Markham as they discuss their Rural Marketing Group.
Meet Rachel Lott, one of SHSMD's Rising Star Awardees.
Meet Tim McMahon, one of SHSMD's 2024 Rising Stars.
Today’s media landscape presents a challenge for health care marketers. The expanding multiscreen landscape has dramatically altered the TV audience experience. For advertisers, this creates troubling impression fragmentation, pre...
Join us as we learn more about the new Executive Director of SHSMD, Evan Williams! Evan is a seasoned association leader and Certified Association Executive (CAE) who has a strong focus on strategic initiatives, fostering innovation and enhancing member engage...
Dan Clarin of Kaufman Hall discusses the industry's shift to ambulatory care, highlighting pricing and cost in the context of expanding surgery and imaging capacities and third-party partnerships.
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