SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators
SHSMD’s Rapid Insights delivers the latest trends, innovations, and best practices for health care strategists including marketers, planners, business developers and communicators.
Episodes
Michele Sutton, FACHE, CEO of North Oaks Health System, shares her journey from SHSMD member to ACHE Chair, key leadership insights, and advice for thinking like a CEO.
The Women in Leadership series explores the life and career path of women in health care leadership roles. In this episode, we spotlight Jennifer Nickoles, President at Johns Hopkins Bayview Medical Center. Jen Nickoles always aspired to be a leader and af...
OhioHealth has developed a research-backed digital engagement strategy by studying consumer health behaviors and motivations to better understand patient needs and preferences. Attendees of this session ...
Healthcare marketers face the challenge of separating myth from reality when it comes to implementing scalable personalization strategies, as consumer expectations now demand more tailored approaches. AdventHealth ...
Disruptors like Amazon and Dollar General are challenging traditional healthcare with convenience and affordability, prompting UPMC and NRC Health to explore the role of brand positioning in patient satisfac...
With a looming shortage of over 4 million healthcare workers, this session explores how a marketing-first approach can enhance recruitment strategies to meet community needs. Sheppard Pratt's successful recruitment tac...
In 2025, three trends are poised to shift healthcare marketing significantly: GenAI, influencer marketing, and the “retailization” of healthcare. In this webinar, healthcare experts Erin Killion and Jenn Dixon f...
The Women in Leadership series explores the life and career path of women in health care leadership roles. In this episode, we spotlight Keeli John, Corporate Director of Planning, Design & Construction for Emory Healthcare.
Join Sara Meyer, Khrista Boster, and Diane Markham as they discuss their Rural Marketing Group.
Meet Rachel Lott, one of SHSMD's Rising Star Awardees.
Meet Tim McMahon, one of SHSMD's 2024 Rising Stars.
Today’s media landscape presents a challenge for health care marketers. The expanding multiscreen landscape has dramatically altered the TV audience experience. For advertisers, this creates troubling impression fragmentation, pre...
Join us as we learn more about the new Executive Director of SHSMD, Evan Williams! Evan is a seasoned association leader and Certified Association Executive (CAE) who has a strong focus on strategic initiatives, fostering innovation and enhancing member engage...
Dan Clarin of Kaufman Hall discusses the industry's shift to ambulatory care, highlighting pricing and cost in the context of expanding surgery and imaging capacities and third-party partnerships.
Tune in as we discuss how to transform your life by identifying your passion, finding focus, and defining your path, empowering you to seize control and unlock your full potential.
Despite COVID-19 challenges, Mount Nittany Health's communications team revitalized corporate culture through enhanced Intranet content, a positive media campaign, and employee recognition programs. Their efforts...
John McKeever and Stacey Mueller discuss Froedtert Health's work on psychographic segmentation. With just one year of experience working with the consumer personas they created, the organization has achieved some key learnings and developed a road...
Explore how effective leadership skills can improve workforce mental health and well-being, highlighting OhioHealth's Leadership Academy as a successful model for supporting employee well-being and guiding other o...
American Hospital Association leaders discuss the current Washington, D.C., landscape including implications of the national election, the ongoing advocacy agenda impacting hospitals, grassroots efforts for hospital leaders and staff ...
Carley Weinstein provides insights on using social media to honor healthcare heroes and support organizational goals, focusing on staff spotlights, diverse campaigns, and cross-functional collaboration for maximum impact.
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