SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators
SHSMD’s Rapid Insights delivers the latest trends, innovations, and best practices for health care strategists including marketers, planners, business developers and communicators.
Episodes
In this episode, Jason Wolf, president and CEO of The Beryl Institute, explores why a human experience approach, one that connects patients, employees, and communities, can drive trust, loyalty, culture, and organizational growth.
From Guidance to Advocacy: How Mentorship and Sponsorship Strengthen Healthcare Leadership Pipelines
How do great leaders help emerging talent move beyond development and into opportunity? In this episode, executive leaders Melissa Fors Shackelford, Terri Flood, and Jhaymee Tynan explore the powerful connection between mentorship and sponsorship, and why both are essential for building strong health care marketing leadership pipelines. Learn practical strategies for advancing high-potential talent, strengthening succession plannin...
How do you lead communications when an emergency is unfolding by the minute and the stakes couldn't be higher? In this episode, Molly Luton, Chief Strategic Communications Officer for Ballad Health, shares firsthand lessons from Hurricane Helene, revealing how her team navigated catastrophic flooding, supported leaders and staff, and delivered transparent communication during a rapidly evolving crisis. Gain practical strategies for...
Want to build a Service Line Management Office (SLMO) that actually aligns strategy, data, and execution across a growing health system? Stephanie Jackson, Vice President, Service Lines at Tampa General Hospital, and Michael Parsons, Sr. Administrator, Service Line Strategic Operations at Tampa General Hospital, walk through Tampa General’s approach as it expanded from eight service lines to nearly 30 institutes.
In this episode, experts from Johns Hopkins Medicine break down the essentials of measuring campaign effectiveness and ROI, from connecting marketing leads to patient conversions through HIPAA-compliant data strategies to building dashboards that tell a compelling performance story. Tune in for practical guidance on campaign setup, data modeling, and analytics frameworks that help prove marketing’s contribution to patient gro...
In this episode, leaders from Dayton Children’s share nine lessons from their journey to bring refreshed values to life through storytelling, leadership engagement, recognition, and strategic communication. Discover practical ideas for strengthening alignment, fostering pride and belonging, and creating a workplace culture where employees feel connected to a shared purpose.
Most health care marketing teams aren't starting from zero. They're already experimenting with AI. The challenge is moving from "AI when I think of it" to "AI first." Lacey Reichwald, Director of Marketing at Aha Media Group, will discuss how marketing, digital, and strategy leaders can better understand where they are on the AI adoption curve, where their peers are, and how to build the internal conditions for intentional, scalabl...
Children’s Nebraska transformed fragmented data into a strategic asset by creating a centralized data warehouse and executive-facing Power BI dashboards. In this episode, learn how the organization unified claims, financial, scheduling, and demographic data to deliver real-time insights, strengthen decision-making, and fuel growth across the enterprise.
Many health systems talk about population health. But very few have done the hard work to make it real, and even fewer know how to translate it into a brand patients actually understand and trust.
This podcast explores a critical but often overlooked truth in healthcare marketing: you can’t communicate a promise your organization isn’t operationally ready to deliver. Listeners will gain a clear framework for transla...
How do you build trust and brand preference when a hospital joins a larger system—especially in communities that value their local identity? In this episode, Cody Albert and Christina Thompson of OhioHealth share real-world insights on using research, strategic communication, and community engagement to guide hospitals through early integration with clarity and confidence. Learn practical approaches to introducing a system br...
Ever wonder how a speech pathologist transitions to a CEO role in a major medical institution? Sommer Kleweno Walley shares her unique career trajectory and the critical choices that shaped her path. Learn how she harnessed clinical experience to lead effectively in the hospital environment.
In this episode, join us as we explore the inspiring journey of Tracey Lewis Taylor, Chief Operating Officer at El Camino Health. Tracy shares her remarkable experiences in health care, the importance of mentorship, and how learning from every step along the way shaped her leadership qualities. Discover how you can apply these insights to your professional path in healthcare.
Join us for an inspiring episode featuring Callie Dobbins, RN, MSN, NEA-BC, Senior Vice President of Children's at Atrium Health. Discover how she transitioned from clinical care to leadership, emphasizing the importance of teamwork and strategic vision in healthcare. Learn valuable insights on advocating for a supportive environment for future healthcare leaders. Don't miss this impactful conversation — click to listen now!&...
In this episode, we reveal how health care marketers can uncover hidden opportunities by looking inward and identifying overlooked organizational strengths. Through real-world case studies and executive insights, this episode offers practical tools to drive innovation, reinvigorate brand strategy, and prepare for future market shifts.
In this episode, we explore how Corewell Health successfully rebranded following the merger of Spectrum Health and Beaumont, transforming every branded asset across 21 hospitals and 300+ outpatient locations. Angela Gusse and Jon Levy share strategies, lessons learned, and practical tools for navigating large-scale brand transitions in complex health care environments.
Join experts from Risant Health as they explore how human-centered design is transforming healthcare. Learn how empathy, innovation, and collaboration are creating more compassionate and effective care systems through real-world stories and strategies.
In this episode, we explore how health care communicators can guide organizations through shifting policies and public skepticism by building agile, personalized thought leadership strategies. Shannon McCormick and Jeb Phillips share how Nationwide Children’s Hospital identifies and empowers diverse leaders to influence clinical, research, and policy conversations while aligning advocacy with organizational goals.
This episode dives into how health systems can harness the power of Brand Ambassadors to drive internal engagement, build trust, and support major brand transformations. Hear how Powers Health empowered over 200 ambassadors to champion their rebrand, creating authentic connections and fueling effective internal communications.
Discover how healthcare advertisers can boost campaign performance using data-driven strategies and audience precision at scale. Jeanette Geer from Spectrum Reach shares insights from new research, revealing how TV drives engagement and how to reach your ideal audience with confidence.
This episode dives into how Customer Data Platforms (CDPs) are reshaping health care marketing. Join Ryan Younger of Virtua Health and Craig Blake from Amsive as they unpack strategies for boosting ROI, ensuring HIPAA compliance, and integrating CDPs to drive smarter, data-informed campaigns.
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