SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators

SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators

SHSMD’s Rapid Insights delivers the latest trends, innovations, and best practices for health care strategists including marketers, planners, business developers and communicators.

Episodes

July 2, 2025
women-in-leadership-danielle-gathje

In our latest Women in Leadership episode, Danielle Gathje reflects on her remarkable career and the lessons she's learned along the way. From navigating gender bias to advocating for herself and others, Danielle's story is an inspiring reminder that resilie...

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the-poet-s-keys-a-guide-to-unlocking-innovation-in-health-care-strategy

Join us for a sneak peek of Tucker Bryant's keynote, "The Poet’s Keys: A Guide to Unlocking Innovation in Health Care Strategy," where he reveals how poetic tools can enhance creativity, collaboration, and competitive adva...

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from-communicator-to-ceo

Michele Sutton, FACHE, CEO of North Oaks Health System, shares her journey from SHSMD member to ACHE Chair, key leadership insights, and advice for thinking like a CEO.

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women-in-leadership-jennifer-nickoles

The Women in Leadership series explores the life and career path of women in health care leadership roles. In this episode, we spotlight Jennifer Nickoles, President at Johns Hopkins Bayview Medical Center. Jen Nickoles always aspired to be a leader and af...

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mastering-patient-engagement-a-research-backed-approach-to-meeting-patients-where-they-are

OhioHealth has developed a research-backed digital engagement strategy by studying consumer health behaviors and motivations to better understand patient needs and preferences. Attendees of this session ...

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marketing-personalization-in-healthcare-unveiling-the-wizard-behind-the-curtain

Healthcare marketers face the challenge of separating myth from reality when it comes to implementing scalable personalization strategies, as consumer expectations now demand more tailored approaches. AdventHealth ...

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using-the-power-of-strong-healthcare-brand-to-minimize-disruption-from-new-competitors

Disruptors like Amazon and Dollar General are challenging traditional healthcare with convenience and affordability, prompting UPMC and NRC Health to explore the role of brand positioning in patient satisfac...

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beat-the-workforce-blues-how-to-tackle-your-health-system-s-biggest-problem

With a looming shortage of over 4 million healthcare workers, this session explores how a marketing-first approach can enhance recruitment strategies to meet community needs. Sheppard Pratt's successful recruitment tac...

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diving-deeper-into-2025-trends-genai-influencer-marketing-healthcare-retailization

In 2025, three trends are poised to shift healthcare marketing significantly: GenAI, influencer marketing, and the “retailization” of healthcare. In this webinar, healthcare experts Erin Killion and Jenn Dixon f...

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women-in-leadership-keeli-john

The Women in Leadership series explores the life and career path of women in health care leadership roles. In this episode, we spotlight Keeli John, Corporate Director of Planning, Design & Construction for Emory Healthcare.

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November 22, 2024
rural-healthcare-roundtable

Join Sara Meyer, Khrista Boster, and Diane Markham as they discuss their Rural Marketing Group.

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shsmd-rising-star-award-rachel-j-lott

Meet Rachel Lott, one of SHSMD's Rising Star Awardees.

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shsmd-rising-star-award

Meet Tim McMahon, one of SHSMD's 2024 Rising Stars.

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how-to-find-the-right-patients-when-viewership-is-so-fragmented

Today’s media landscape presents a challenge for health care marketers. The expanding multiscreen landscape has dramatically altered the TV audience experience. For advertisers, this creates troubling impression fragmentation, pre...

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the-future-of-shsmd-evan-williams

Join us as we learn more about the new Executive Director of SHSMD, Evan Williams! Evan is a seasoned association leader and Certified Association Executive (CAE) who has a strong focus on strategic initiatives, fostering innovation and enhancing member engage...

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designing-ambulatory-pricing-strategies-in-a-competitive-marketplace

Dan Clarin of Kaufman Hall discusses the industry's shift to ambulatory care, highlighting pricing and cost in the context of expanding surgery and imaging capacities and third-party partnerships.

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becoming-the-ceo-of-your-life

Tune in as we discuss how to transform your life by identifying your passion, finding focus, and defining your path, empowering you to seize control and unlock your full potential.

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building-morale-metrics-and-community-ties-with-a-creative-communications-program

Despite COVID-19 challenges, Mount Nittany Health's communications team revitalized corporate culture through enhanced Intranet content, a positive media campaign, and employee recognition programs. Their efforts...

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bringing-segments-to-life-with-personas-and-ai

John McKeever and Stacey Mueller discuss Froedtert Health's work on psychographic segmentation. With just one year of experience working with the consumer personas they created, the organization has achieved some key learnings and developed a road...

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the-critical-role-of-leadership-development-to-unlock-greater-well-being-at-work

Explore how effective leadership skills can improve workforce mental health and well-being, highlighting OhioHealth's Leadership Academy as a successful model for supporting employee well-being and guiding other o...

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