The Speakeasy

The Speakeasy

The Speakeasy Podcast brings a unique, humanized perspective on financial marketing trends, challenges, and insights. Hosted by two industry thought leaders, Kelly Hellickson and Hilary Reed, this is your exclusive source for all things financial marketing!

Episodes

October 6, 2022
marketing-chat-with-one-of-our-favorites-jesica-carriaga-part-2Jesica Carriaga from HFS Federal Credit union is back! We’ll hear all about what’s happened in the year since we talked with her last, including some tips and tricks on launching a new brand.
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2022-media-buying-trends-for-financial-institutionsBillboards, Radio, OOH, OTT, Display Ads, Bus Wraps, OH MY! We'll talk with Todd Babish of Viamark Advertising about the top tips, tricks, and trends in media buying for financial institutions in 2022.
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find-your-force-of-good-building-a-brand-via-social-responsibilityWith consumers more aware than ever before about the companies they do business with, credit unions need to understand and embrace their role as change agents within the communities they serve. For MIT Federal Credit Union, it’...
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from-marketing-to-ceo-lessons-learnedLearn how Shalonda Dawkins of Southern Federal Credit Union moved from Marketing to CEO by thinking strategically and learning to speak the financial language of the C-Suite.
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retail-branch-builds-today-s-climate-and-temperament-for-fi-sThe design, layout and flow of a branch have huge impacts on how employees, members and customers feel about an organization.  Join us as Mark Alguard and the team at Momentum share insights about how a FI’s physical space is changi...
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strategic-decisions-forward-motion-and-communicating-with-the-c-suite-oh-myPutting one foot in front of the other – and how leadership support is everything!
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transforming-a-credit-unionOn this episode, Kelly Hellickson welcomes Dawn Clark, Vice President of Marketing at We Florida, as they talk about transforming a credit union.
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December 1, 2021
marketing-on-the-islandJoin us to hear how Jesica Carriaga markets on Hawaii’s Big Island.  You’ll get insights into how to manage changes in leadership and how to position yourself for taking on more responsibilities and advancing at your credit union.
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growth-through-data-collaboration-and-empowermentIn this episode, Hilary Reed and President and CEO of Evergreen Credit Union Jason Lindstrom explore growth through data, collaboration, and empowerment.
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making-it-work-24-7-the-life-of-a-full-time-career-womanThe Speakeasy - FT Career Momma Bear - SE 1
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dave-wilde-discusses-expansion-during-a-pandemicDave Wilde discusses expansion during a pandemic.
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the-progressive-road-ahead-the-decision-to-implement-reputation-management-and-whyIn this episode, JD and Kelly Hellickson discuss the benefits of reputation management - why it's important and how it works - where credit unions and banks are concerned.  We'll talk about how progressive of a ...
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transforming-branch-location-retail-siting-with-the-power-of-artificial-intelligence-how-why-when-and-whereCory Albert explains using AI to determine the best location to build branches post covid-19.
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trends-relative-to-employeesJenny Bengeult LEED AP, NCIDQ® , CID #7271 discusses financial institution and branch build trends relative to employees.
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trends-relative-to-brandJenny Bengeult LEED AP, NCIDQ® , CID #7271 joins Kelly Hellickson to discuss financial institutions and branch builds throughout the pandemic relative to brands.
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trends-relative-to-workplaceJenny Bengeult LEED AP, NCIDQ® , CID #7271 discusses financial institution and branch build trends relative to the workplace.
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the-major-components-of-reputation-managementOur previous episode on Reputation Management with Matt and Riley from Widewail focused on the importance of managing your online reputation.  In this episode – we are going to school you on the product offerings, your options and help you navigate...
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online-reputation-management-and-testimonials-tell-me-how-you-really-feelIn today's fast-moving online environment of social media, it is becoming more important than ever to manage your online reputation. That's where today's guests on The Speakeasy bring their business expertise to manage t...
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a-living-breathing-credit-union-rock-star-catching-up-with-christopher-morrisThere’s no person better suited to appear on The Speakeasy than our guest, Christopher Morris. As a musician, artist, writer, and all around decent guy with great hair, Chris always brings his A game to the credit un...
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Brian Grytdal MBA joins hosts Kelly Hellickson and Hilary Reed to discuss how strategic planning and change management have shifted during the pandemic.
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