Marketing Mistakes (And How To Avoid Them)
Join Stacy Jones, the CEO and founder of Hollywood Branded, a Los Angeles branded pop culture partnerships agency specializing in product placement, celebrities and influencer marketing. Learn from her 25 years of experience as she shares advice and insights, and interviews experts on a wide range of how-to-do business and marketing topics. With over 250 episodes recorded since 2017, the podcast series is positioned for entrepreneurs, brand marketers and agencies to learn best practices from, and better ways to run their companies. Learn both the ‘magic sauce’ to finding success, and the mistakes that should be avoided along the way. Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/support
Episodes
In this episode, Stacy shares three reasons why nano and micro influencers create more affordable influencer marketing that gets engagement - and shares what brands need to know in how to better leverage this incredible marketing opportunity.
Check out some of the past episodes we’ve covered on this topic:
Ep 26: The Risks And Costs Of Social Influencer MarketingEP 20: Cracking 15 Steps For Celebrity Influencer Buy In
Yo...
In this episode, Stacy shares some of the top holiday product placements from over the years, which last a lifetime of re-airing to new audiences year after year. Check here for some notes
Hollywood Branded Refresher Episodes Check out some of the past interviews below:
In this episode, Stacy talk about what brands need to know about celebrity gifting swag bag and the best practices brand manager needs to follow.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/supportIn this episode, Stacy and Kaye chat about building clarity around your brand to drive sales and work with clients who appreciate you.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/supportIn this episode, Stacy explains how blogging helps brands get sales and customers. The reason she knows it works is…we’ve found it to be a phenomenal tool for Hollywood Branded.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/support
In this episode, Stacy and Tim chat about how to deliver a digital search marketing strategy to drive
solutions for clients across the world.
In this episode, Stacy and Helen discussed about the transformative power of public relations in driving mission-driven brands forward, and the importance of crafting powerful narratives and employing data-driven strategies to expand a brand’s digital footprint.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-b...In this episode, Stacy and Gary discussed the intricacies of effective workplace communication and its impact on organizational success, common communication challenges in the workplace and strategies to overcome them.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/supportIn this episode, Stacy and Ashley talk deep into the intricacies of leveraging social tools and platforms for effective event marketing and customer expansion.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/supportIn this episode, Stacy and Armando talk about the world of marketing and what social media strategies to take for driving profitable growth and improving customer experiences.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/supportIn this episode, Stacy and Chad chat about practical tips for turning startups into success through strategic planning. Learn more
--- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/supportIn this episode, Stacy talks to you about some of the things you might not realize about product placement, celebrity endorsements and influencers! Learn More >
--- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/supportIn our 2nd most popular podcast episode which we are re-airing for the holiday week, Stacy Jones provides insight on the legal rules of product placement in the United States.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/supportIn this episode, Stacy Jones provides more information about the legal rules of product placement in the United States.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/supportIn this episode, why a brand’s logo is one of the most important factors in determining success with a Product Placement campaign.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/supportIn this episode, Stacy and Jarrold chat about the strength and value of building the right website for your brand.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/supportIn this episode, Stacy uncovers the secrets behind how influencers work their magic to turn social media popularity into real earnings. Join us as we demystify the strategies—from brand collaborations to affiliate marketing—that influencers use to transform online presence into a thriving business.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: https://podca...In this episode, Stacy and, Philip chat about how B2B organizations can better brand themselves, and what the typical challenges to overcome. Learn what works from Phil’s perspective, what should be avoided, and how some businesses miss the mark.
In this episode, Stacy unveils the crafted strategies that allow luxury brands to seamlessly integrate with entertainment content and celebrities, creating a winning formula for success
--- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/supportIn this episode, Robin and Stacy chat about innovative and effective marketing and branding strategies.
About Robyn Eagles Robyn is the principal strategist of GTMSC, a go-to-market strategy and communications firm specializing in helping businesses grow through strategic consulting and communications. With 24 years of marketing expertise, Robyn has led Innovation Marketing at Acura and Communications and PR at Honda and Kelly...
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