Healthcare Americana

Healthcare Americana

People are lost navigating healthcare. Doctors are forced to treat their patients like an assembly line. An emphasis on production works in a factory making widgets, but not with people. Direct Primary Care changes all of this.

Episodes

March 31, 2026 42 mins

In this episode of Healthcare Americana, Christopher Habig talks with Colton Storla about why employer health plans keep getting more expensive and why most companies never get clear answers. Colton explains how the renewal process works and how hidden incentives, lack of transparency, and multiple middlemen continue to drive costs higher without improving care.

The discussion also explores a better path forward, highlighting how e...

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In this episode of Healthcare Americana, host Christopher Habig speaks with Matt Ohrt, the new Executive Director of the Free Market Medical Association (FMMA), about the future of free market healthcare in America. They discuss how price transparency, direct primary care, and employer-driven health plans can lower costs and improve access to quality care. Matt explains why rising healthcare costs are driven by broken payment syste...

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In this episode of Healthcare Americana, host Christopher Habig sits down with Kathy Giusti, two-time cancer survivor and founder of the Multiple Myeloma Research Foundation. Kathy explains why patients must adopt a "CEO mindset" to navigate the complexities of the American healthcare system. From the evolution of precision medicine to the life-saving power of self-advocacy, she shares how she transformed her personal battle into a...

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In this episode of Healthcare Americana, host Christopher Habig sits down with Sierra Lavallee, head of marketing at Freedom Healthworks, to explain why smart, strategic marketing is one of the most important factors in building a successful direct primary care practice. They discuss how marketing helps connect the right patients with the right doctors, why visibility and education matter more than ever in today’s consumer-driven h...

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In this episode of Healthcare Americana, host Christopher Habig talks with neurosurgeon and healthcare policy leader Dr. Anthony DiGiorgio about the growing crisis around prior authorizations. They discuss how complicated approval processes delay urgent care, burden physicians, and put patients at risk. Dr. DiGiorgio explains why smarter, low-friction models such as gold-carding and stronger subspecialty board oversight could help ...

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In this episode of Healthcare Americana, host Christopher Habig talks with Tim Hirsch, COO of ShareWELL Partners, about health sharing as a practical and affordable alternative to traditional health insurance. Tim explains how health shares work, why they often cost much less than insurance premiums, and how combining a health share with a DPC or FreedomDoc membership can help protect families from major medical expenses. They also...

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In this episode of Healthcare Americana, host Christopher Habig talks with Tony Cerna, family nurse practitioner and founder of Progressive Healthcare DPC in Tampa, Florida. After 27 years in traditional medicine, Tony left the insurance-driven system to create a clinic focused on time, trust, and personalized care. He shares how direct primary care empowers patients through longer visits, honest conversations, and education that l...

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In this episode of Healthcare Americana, Christopher Habig talks with David Foucachon and Dr. Matthew Abraham from Veritas Surgery in Idaho about how they deliver world-class surgical care without the limits of a traditional hospital. They explain how Veritas brings together independent surgeons, partners with existing surgical centers, and offers transparent, direct-pay pricing that helps patients, doctors, and facilities. The con...

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In this episode of Healthcare Americana, host Christopher Habig welcomes back Amanda Compton, Manager of Client Services at Freedom Healthworks, for another behind-the-scenes look at how DPC physicians reclaim their most valuable resource...time.

Christopher and Amanda dive into the daily realities of Direct Primary Care and how this model allows physicians to take back control of their schedules, reduce administrative stress, and ...

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In this episode of Healthcare Americana, host Christopher Habig speaks with Dr. Lahnor Powell of Genova Diagnostics about how advanced functional testing is transforming care in direct primary care and membership medicine. They discuss how Genova goes beyond traditional lab work to uncover the root causes of issues in areas like hormones, gut health, metabolism, and nutrition, while also providing physicians with practical tools, c...

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In this episode of Healthcare Americana, host Christopher Habig sits down with Trace Voshell, Chief Revenue Officer at GoGoMeds. They discuss how direct mail-order pharmacy is transforming the patient experience by making medications more affordable, accessible, and reliable. Trace explains how DPC practices can integrate pharmacy services without the burden of managing in-house dispensing, giving physicians more freedom to focus o...

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In this episode of Healthcare Americana, host Christopher Habig sits down with Dr. Marion Mass, pediatrician and co-founder of Practicing Physicians of America, to uncover widespread fraud and abuse in the Medicare Advantage program. They break down how insurers use practices like upcoding, assigning patients exaggerated or false diagnoses, to collect billions in taxpayer dollars each year, with UnitedHealthcare highlighted as a ma...

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August 12, 2025 39 mins

In this episode of Healthcare Americana, host Christopher Habig talks with Dr. Shannon Decker, CEO of VBC One, about what value-based care (VBC) really means and how it differs from traditional fee-for-service models. Dr. Decker explains that VBC focuses on prevention, quality measures, total cost of care, and accurate risk adjustment. She discusses payment approaches like capitation with quality bonuses and highlights the practica...

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In this episode of Healthcare Americana, host Christopher Habig talks with Dr. Mala Kaul, a board-certified rheumatologist, about the growing crisis in autoimmune care. With too few specialists and rising patient demand, Dr. Kaul explains how rushed appointments and broken incentives are hurting patients. She also explains why early detection, lifestyle changes, and better coordination with primary care are key to improving outcome...

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In this episode of Healthcare Americana, host Christopher Habig speaks with Shannon Biergans, a longtime nurse practitioner and patient advocate, and John Hsieh, a direct primary care leader, about launching the Michigan chapter of the Free Market Medical Association (FMMA). They discuss how personal experiences and professional frustrations sparked a commitment to healthcare freedom, transparency, and reform. The conversation expl...

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In this episode of Healthcare Americana, host Christopher Habig talks with Dr. Tom DiLorenzo, President of the Mises Institute, about how Austrian economics can help fix America’s broken healthcare system. They explore how government bureaucracy, inflation, cronyism, and rent-seeking drive up costs and reduce quality, while free market principles like competition and innovation offer a path to reform. Dr. DiLorenzo highlights the r...

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In this episode of Healthcare Americana, host Christopher Habig talks with Charles Sauer, Founder and President of The Market Institute, about site neutrality, the idea that the same medical service should cost the same no matter where it's delivered. They explore how government price-setting and hospital consolidation are driving up costs, limiting patient access, and distorting the healthcare market. The conversation also looks a...

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In this episode of Healthcare Americana, host Christopher Habig talks with Andrew Newland, Founder & CEO of Direct Primary Care Marketing, about overcoming marketing paralysis in independent healthcare practices. They discuss why many clinics struggle to establish an online presence and how to build a strong foundation with clear messaging and multi-channel strategies. Andrew emphasizes treating your website as a functional too...

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In this episode of Healthcare Americana, host Christopher Habig introduces a new monthly segment, Practice Makes Perfect, featuring Amanda Compton, Client Services Manager at Freedom Healthworks. Amanda brings her on-the-ground insights from managing DPC practices across the country and dives into the crucial role of communication in patient satisfaction and practice success. Plus, learn how patient expectations around accessibilit...

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In this episode of Healthcare Americana, host Christopher Habig talks with Dr. Michael Havig about the rise of cash pay healthcare models. They explore the inefficiencies in traditional healthcare payment systems, the importance of price transparency, and how Dr. Havig’s company, HealthMe, is helping facilitate direct pay solutions for patients and providers. The conversation covers the challenges and opportunities of implementing ...

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