May 3, 2021 • 13 mins
TikTok users are discovering emerging talent faster than the record companies.
On this episode of the Cody Cast podcast, country newcomer Lily Rose tells Cody Alan how she found herself in the spotlight of viral fame after her breakup song "Villain" exploded on TikTok. The song's success acted as a springboard for her career, landing her at the top of the all-genre iTunes chart. Two months later, she was signing a record deal.
Listen in to hear how this star went from delivering groceries to delivering hit songs and how she hopes to "change some hearts in the genre" by offering sheer vulnerability.
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Episode Transcript
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Speaker 1 (00:00):
Welcome to Cody Cast Cody Allen's podcast. Lily A Rose
is her name, newcomer on the Scene, Villain is her
Lady's song, and of course the EP also out Overnight Sensation,
but as you're gonna hear, she's not an overnight sensation.
Took a little while to get to where she is,
in factually struggled for a long time, but finally someone
heard her after being on TikTok and become a sensation
(00:22):
on there a full story right now she's with us
and by the way, a gay out country singer as well.
We're so excited about Lily Rose being here. You're there
on the zoom. Uh yeah, okay, yeah, okay, can you
see me? I can see you? Yeah, this is perfect.
This is how every zoom starts for me. It's like,
oh my god, what's up wrong? Start video? Where's the mute?
(00:44):
Mute yourself? What? Where's that? A? It's a wild, wild
time right now, I know so uh. I'm so excited.
First for the song. I mean, I feel like this
song is such a smash. Um tell us how the
song came to be, And then I want to get
onto a little bit of the act story because it
wasn't that long ago. You were like a frontline worker
and all of a sudden, now you're a big star.
(01:05):
So tell me about Villain. Where did the song come from?
For sure? Um? Right in twenty nineteen with Kyle Clark
Mackenzie Carpenter. UM, and I had the title on my
phone for a few months. A year before that, I
had gone through a breakup that. You know, I'm not
from a small town, but social media these days is
our small town, um, which is kind of mind blown.
(01:26):
When you think about it, You're like, holy cow, that's right,
and uh, I had to actively choose to take the
high road every day. I thought the breakup kind of
went in a very amicable separation, and um, the other
person did not find that to be the case. So
I walked into the room that day I was like, Hey,
this is what I went through. I feel like this
title is really special. And they're all like, holy cow,
(01:48):
we've been through that too, um, which everyone's been through that,
you know, whether it's a boss or you're with your
mom or a friend or romantic relationship. So it's cool.
How did that happen? Because uh TikTok seems to be
launching careers these days for you? Was it just sort
of like, oh, I wouna have to give into this
a little bit, Like I'm gonna have to get on
TikTok like everybody else's. Yeah. I moved up here four
(02:10):
years ago, and I've been chasing the artist thing for
eight and I was very reluctant to get on TikTok. Um.
It wasn't until I saw Priscilla and my buddy Andrew
Nakis get record deals. I was sitting there and I
was just kind of like, I could keep fighting this
or I could really lean in um, because why would
I not? So I joined TikTok in October and six
weeks later, Villain went viral. And when you take a viral,
(02:32):
what were people doing on on TikTok with the song?
They were just I mean, I don't really know that
you know, the deep ins and outs of how you
show up on a four year page on TikTok, but um,
people are just commenting and losing their minds over it.
And it was great. Actually, my viral three times in
two weeks, which is insane. I mean, it's just nuts. Wow.
(02:53):
Just a lot of comments and shares and um all
translating to actually pre ordering the song and um all
genre number one eight of ten days heading into Christmas beating.
I love that. I love the TikTok's doing that for people, UM,
Even though I can't quite figure out TikTok myself, I
(03:14):
don't know if I'm beyond it or if I'm not
skilled enough to figure out the ins and outs of TikTok.
I'm trying, though, I think I'm slowly like getting I'm
evolving into maybe doing something on TikTok, but no dances.
I promised that. Hey, I've I've always The biggest advice
that I could give anybody with TikTok is just the
(03:36):
authenticity is what I think translates for fans, especially for
artists and stuff. So I'm not a big dancer or
any of the gimmicky things myself, but it's an incredible
tool that has helped us reach fans in a year
that we're not able to meet them, you know, so
I'm very thankful for it. Um. You also have a
great collection of songs. I love all that I've heard
(03:57):
so far from you, UM, including green Light, which it's
he's like a standout. Also, it's my least stream song.
But I just love that song. That song, I mean,
that song is the ship that is a great dude,
is right to play it live? I'm so ready? Yeah,
is that all the horizon right now? Or you look
(04:18):
at it possibly sometimes to hear for getting out on
the road again. Yeah, oh man, shows are coming in hot,
the radio shows and just kind of where I'm at
in my career and these opening slots. It seems like
these venues that maybe it's just a grass field. They're
creating venues because people are just dying for live music. Yeah, no,
there definitely are. I think we're already to get out
of the house and back out. It seemed music not
(04:41):
about that. But it really wasn't that long ago that
you were, like you said October that you were delivering
groceries during the pandemic to people, um, which you may
have delivered to my house because that's all we've done.
And uh, I know you were delivering what in the
gulch when you got the call? What tell me the
story what happened? Yeah? So, um, I have worked a
ton of part time jobs even through the pandemic and
(05:03):
picked up the grocery delivery and uh, um, you know,
it was just November thirty, so right after Thanksgiving and
UM was delivering in the gulch and my car battery died,
and um, I didn't have a whole lot of money
in my bank account, but enough to get triple A
over jumped my car and get buy any car battery
and the next seventy two dollars and the batteries on
(05:27):
sixty two am I right about that? One six three,
So I was left with nine bucks. But the cool
thing about her and groceries is it's instead pay. So
I was like, okay, well I can then go work
all day and like just try to get things back
and um. The next day, Villain went viral and I
had recently met with Rickaia Marshall who had just left
BMG and started her company Backblocks, and she actually told
(05:48):
me no that she didn't have a band with the
to sign me as a development artist or publishing, and
I was like, damn, so um she was my first
call when Villain went viral. She was like, hey, are
we doing this thing? Let's get you're a record deal.
So um, I'm very and now she manages me, which
is pretty funny. I love to turn around Um, you're
(06:09):
your folks did something that was very dangerous early on,
which is by you a trump set. Okay, they did
a lot of probably dangerous things. Now that I'm entering
adulthood and and I'm an adult, but you know, entering
maybe a phase of life where I'm gonna have kids
one day. And my biggest advice that I tell parents is,
if you're three year old, once at the Mexican restaurant
and that person that is not very good at guitar,
(06:30):
if they want to stay and watch them for a
little bit longer, let him do it. Because my parents
always did. My parents always gave me the dollar bill
to go and tip any artist that was playing in
a restaurant or anything like that. And then yeah, they
leaned in. I was an athlete and when I said
I want to play drums, they were like, I feel
like this kid actually got rhythm, so let's get it.
(06:51):
Which is great. You self taught. Yeah, yeah, piano and guitar,
all of them. Well. Uh and when it comes to
music and sort of having inability, maybe that could make
a career. When did you realize that? Um, you know,
I started writing songs when I was in high school
and then when I got to college, I feel like
I just kind of started partying, which was fun. Took
(07:12):
a little breather from the music thing. And then my
sophomore year of college I was nineteen years old that
I was kind of like, I want to try what
I'll try Lily Rose. You know that's not my real
last name, so um, you know, try to dive into
it and haven't turned around since. You must have googled
Lily Rose so many times when we all google ourselves,
(07:32):
let's admit it. But I mean google myself like maybe
seven times a day. Is that too much? You think?
But you do when you google Lily Rose. Let's see here,
Johnny Depp's daughter comes up mostly right. I mean, you know, hey,
we can get this thing to number one on country radio,
(07:53):
maybe get a crossover hit hopefully, but your future I
will be the first Lily Rose that you google. We
got to hear her out of the way. Um, is
it true? I see I love this factory. Your mom
was a fitness guru, and I don't know that might
have been like so annoying though, having your mom be
like into fitness stuff growing up. What's it annoying or
(08:16):
was it something that really stuck with you and became
a positive. Yeah. Like I was saying, I was an athlete,
So I'm really thankful for just kind of having two
parents that always taught me working out for my wellness
and not for my mental wellness and physical wellness. So
I was really enjoyed it. She's still a fitness guru
and she's a health coach, so um, she she gets
(08:37):
me off my ass to picture I'm doing everything I
need to, which is great. Beyond villain. I know you're
working on new music right now, and UM, it's so
interesting how you do do the music because I mean
you have a fairly humble room where you work, right Yeah. Yeah,
it's Um, it's been really cool. My closest cord or
(09:00):
who's also my producer, Matt Morrissey, um produced all of
the songs that are chilling on Spotify and iTunes right now.
But he's getting to co produced with Joey moy who
is the forty five weeks in a row top producer
in country music. So um, it's been a really cool
experience for the both of us diving into this new
music with both of them working on you know what
(09:21):
I loved particularly I guess in green Light was that
you didn't stray from using pronouns that match how you feel.
And that's a little chancey Um, let's face it. I
mean it's sort of unfortunate that it is, but you know, um,
I love that you did that and that you speak
(09:43):
your truth as an out gay artist. Was there any
reluctant to do that or was that just like, you
know what, screw it, I'm gonna be me. Yeah. I mean,
you know, when I write a song, I've been writing
with a lot of new people lately, as you can imagine,
and I always into a room saying I'm a songwriter
and an artist, so we're gonna write the best song
of the day. And um, I think that hits most
(10:06):
of the time. Don't use pronouns at all, whether you're gay, straight, female, male,
whatever you are. Um, you know, Villain's got no pronouns
in It makes a little more relatable. But if it
serves the song, I think, you know why, why dance
around it? That's that's who I am, My girlfriends all
over all, my stuff. I'm very proud to be, um,
you know, an out country artist. So my hope is
(10:27):
is as we continue to grow this thing when I'm
you know, headlining a theater or whatever it is, and
people know the words well not green Light chorus hits.
They go, girl, girl, let's go. It's great. You know,
I love it. Yes, I would love maybe it's green
Light or maybe it's Villain, but maybe perform. I know
(10:48):
we have our concert from Loving Acceptance in June every year. Yeah,
that we do with CMT and Glad and anyway, it's
a great show. And actually last year was probably our
best show because it was all virtual, so we're able
to line up you know, artists from their homes and
a lot of people can contribute a lot more than
maybe it could show up in Nashville for it like
a show, so as we did in years past. So um,
(11:11):
I would love to have you on that because I
think it'd be great to have you part of it. Man,
I would be beyond humble to be a part of that.
And I mean, Leslie Frame is one of my favorite
people in town. So anything I can do for you
and Leslie and CMT, I'm there. Absolutely, She's She's amazing
and a huge supporter of of our community. So I'm
(11:31):
I would be thrilled to have you on that, and
I think it'd be such a I mean, we just
we just don't have a lot of people like you
to represent. So it's so cool too, and especially at
your level of town. Oh my gosh, I would love that.
We gotta have a beer tent and have a good time.
It's been such a blast. I've looked up to you
for so long, and you, you and Shane and some
(11:52):
of the other people are the people who have paved
the way. You you know, walk so I can run
over here trying to trying to help some kids sprint
down a line. So I appreciate you and everything you've done.
Thank you. Isn't it amazing that I almost don't even
think twice about it anymore, Like I think a lot
of maybe new artists don't even think twice, like I
could do this, I could do this, it doesn't matter.
(12:15):
I used to think something this would limit me, but
now it doesn't. It's almost, let's be honest, it's almost
a plus. It's almost like a It enhances everything that
you are to be at out gay artists. Yeah, it's wild.
I've I've been um very very thankful for sonically where
country music is my music fits right in and also
just be and uh, everybody here is extremely economy and
(12:39):
same with l A. So I'm excited to to change
some parts in this genre because I think I think
we need it. You've got a lot of great fans
in George as well. Um. I keep up with all
the guys down there and radio and they all raving
about you. So and I know you're doing some shows
and some cool stuff in the future radio stuff down there. Uh.
So keep riding the way and I look forward to
(13:00):
seeing you soon. Oh I can't wait. Thanks Cody, Okay, thanks,
This has been Cody Cast. Subscribe now on iTunes, listen
anytime on the I Heart radio app. Cody is heard
on hundreds of radio stations across America and seen on
CMT Hot twenty Countdown every weekend. Or more. Go to
CMT Cody dot com.
Welcome to Cody Cast Cody Allen's podcast. Lily A Rose
is her name, newcomer on the Scene, Villain is her
Lady's song, and of course the EP also out Overnight Sensation,
but as you're gonna hear, she's not an overnight sensation.
Took a little while to get to where she is,
in factually struggled for a long time, but finally someone
heard her after being on TikTok and become a sensation
(00:22):
on there a full story right now she's with us
and by the way, a gay out country singer as well.
We're so excited about Lily Rose being here. You're there
on the zoom. Uh yeah, okay, yeah, okay, can you
see me? I can see you? Yeah, this is perfect.
This is how every zoom starts for me. It's like,
oh my god, what's up wrong? Start video? Where's the mute?
(00:44):
Mute yourself? What? Where's that? A? It's a wild, wild
time right now, I know so uh. I'm so excited.
First for the song. I mean, I feel like this
song is such a smash. Um tell us how the
song came to be, And then I want to get
onto a little bit of the act story because it
wasn't that long ago. You were like a frontline worker
and all of a sudden, now you're a big star.
(01:05):
So tell me about Villain. Where did the song come from?
For sure? Um? Right in twenty nineteen with Kyle Clark
Mackenzie Carpenter. UM, and I had the title on my
phone for a few months. A year before that, I
had gone through a breakup that. You know, I'm not
from a small town, but social media these days is
our small town, um, which is kind of mind blown.
(01:26):
When you think about it, You're like, holy cow, that's right,
and uh, I had to actively choose to take the
high road every day. I thought the breakup kind of
went in a very amicable separation, and um, the other
person did not find that to be the case. So
I walked into the room that day I was like, Hey,
this is what I went through. I feel like this
title is really special. And they're all like, holy cow,
(01:48):
we've been through that too, um, which everyone's been through that,
you know, whether it's a boss or you're with your
mom or a friend or romantic relationship. So it's cool.
How did that happen? Because uh TikTok seems to be
launching careers these days for you? Was it just sort
of like, oh, I wouna have to give into this
a little bit, Like I'm gonna have to get on
TikTok like everybody else's. Yeah. I moved up here four
(02:10):
years ago, and I've been chasing the artist thing for
eight and I was very reluctant to get on TikTok. Um.
It wasn't until I saw Priscilla and my buddy Andrew
Nakis get record deals. I was sitting there and I
was just kind of like, I could keep fighting this
or I could really lean in um, because why would
I not? So I joined TikTok in October and six
weeks later, Villain went viral. And when you take a viral,
(02:32):
what were people doing on on TikTok with the song?
They were just I mean, I don't really know that
you know, the deep ins and outs of how you
show up on a four year page on TikTok, but um,
people are just commenting and losing their minds over it.
And it was great. Actually, my viral three times in
two weeks, which is insane. I mean, it's just nuts. Wow.
(02:53):
Just a lot of comments and shares and um all
translating to actually pre ordering the song and um all
genre number one eight of ten days heading into Christmas beating.
I love that. I love the TikTok's doing that for people, UM,
Even though I can't quite figure out TikTok myself, I
(03:14):
don't know if I'm beyond it or if I'm not
skilled enough to figure out the ins and outs of TikTok.
I'm trying, though, I think I'm slowly like getting I'm
evolving into maybe doing something on TikTok, but no dances.
I promised that. Hey, I've I've always The biggest advice
that I could give anybody with TikTok is just the
(03:36):
authenticity is what I think translates for fans, especially for
artists and stuff. So I'm not a big dancer or
any of the gimmicky things myself, but it's an incredible
tool that has helped us reach fans in a year
that we're not able to meet them, you know, so
I'm very thankful for it. Um. You also have a
great collection of songs. I love all that I've heard
(03:57):
so far from you, UM, including green Light, which it's
he's like a standout. Also, it's my least stream song.
But I just love that song. That song, I mean,
that song is the ship that is a great dude,
is right to play it live? I'm so ready? Yeah,
is that all the horizon right now? Or you look
(04:18):
at it possibly sometimes to hear for getting out on
the road again. Yeah, oh man, shows are coming in hot,
the radio shows and just kind of where I'm at
in my career and these opening slots. It seems like
these venues that maybe it's just a grass field. They're
creating venues because people are just dying for live music. Yeah, no,
there definitely are. I think we're already to get out
of the house and back out. It seemed music not
(04:41):
about that. But it really wasn't that long ago that
you were, like you said October that you were delivering
groceries during the pandemic to people, um, which you may
have delivered to my house because that's all we've done.
And uh, I know you were delivering what in the
gulch when you got the call? What tell me the
story what happened? Yeah? So, um, I have worked a
ton of part time jobs even through the pandemic and
(05:03):
picked up the grocery delivery and uh, um, you know,
it was just November thirty, so right after Thanksgiving and
UM was delivering in the gulch and my car battery died,
and um, I didn't have a whole lot of money
in my bank account, but enough to get triple A
over jumped my car and get buy any car battery
and the next seventy two dollars and the batteries on
(05:27):
sixty two am I right about that? One six three,
So I was left with nine bucks. But the cool
thing about her and groceries is it's instead pay. So
I was like, okay, well I can then go work
all day and like just try to get things back
and um. The next day, Villain went viral and I
had recently met with Rickaia Marshall who had just left
BMG and started her company Backblocks, and she actually told
(05:48):
me no that she didn't have a band with the
to sign me as a development artist or publishing, and
I was like, damn, so um she was my first
call when Villain went viral. She was like, hey, are
we doing this thing? Let's get you're a record deal.
So um, I'm very and now she manages me, which
is pretty funny. I love to turn around Um, you're
(06:09):
your folks did something that was very dangerous early on,
which is by you a trump set. Okay, they did
a lot of probably dangerous things. Now that I'm entering
adulthood and and I'm an adult, but you know, entering
maybe a phase of life where I'm gonna have kids
one day. And my biggest advice that I tell parents is,
if you're three year old, once at the Mexican restaurant
and that person that is not very good at guitar,
(06:30):
if they want to stay and watch them for a
little bit longer, let him do it. Because my parents
always did. My parents always gave me the dollar bill
to go and tip any artist that was playing in
a restaurant or anything like that. And then yeah, they
leaned in. I was an athlete and when I said
I want to play drums, they were like, I feel
like this kid actually got rhythm, so let's get it.
(06:51):
Which is great. You self taught. Yeah, yeah, piano and guitar,
all of them. Well. Uh and when it comes to
music and sort of having inability, maybe that could make
a career. When did you realize that? Um, you know,
I started writing songs when I was in high school
and then when I got to college, I feel like
I just kind of started partying, which was fun. Took
(07:12):
a little breather from the music thing. And then my
sophomore year of college I was nineteen years old that
I was kind of like, I want to try what
I'll try Lily Rose. You know that's not my real
last name, so um, you know, try to dive into
it and haven't turned around since. You must have googled
Lily Rose so many times when we all google ourselves,
(07:32):
let's admit it. But I mean google myself like maybe
seven times a day. Is that too much? You think?
But you do when you google Lily Rose. Let's see here,
Johnny Depp's daughter comes up mostly right. I mean, you know, hey,
we can get this thing to number one on country radio,
(07:53):
maybe get a crossover hit hopefully, but your future I
will be the first Lily Rose that you google. We
got to hear her out of the way. Um, is
it true? I see I love this factory. Your mom
was a fitness guru, and I don't know that might
have been like so annoying though, having your mom be
like into fitness stuff growing up. What's it annoying or
(08:16):
was it something that really stuck with you and became
a positive. Yeah. Like I was saying, I was an athlete,
So I'm really thankful for just kind of having two
parents that always taught me working out for my wellness
and not for my mental wellness and physical wellness. So
I was really enjoyed it. She's still a fitness guru
and she's a health coach, so um, she she gets
(08:37):
me off my ass to picture I'm doing everything I
need to, which is great. Beyond villain. I know you're
working on new music right now, and UM, it's so
interesting how you do do the music because I mean
you have a fairly humble room where you work, right Yeah. Yeah,
it's Um, it's been really cool. My closest cord or
(09:00):
who's also my producer, Matt Morrissey, um produced all of
the songs that are chilling on Spotify and iTunes right now.
But he's getting to co produced with Joey moy who
is the forty five weeks in a row top producer
in country music. So um, it's been a really cool
experience for the both of us diving into this new
music with both of them working on you know what
(09:21):
I loved particularly I guess in green Light was that
you didn't stray from using pronouns that match how you feel.
And that's a little chancey Um, let's face it. I
mean it's sort of unfortunate that it is, but you know, um,
I love that you did that and that you speak
(09:43):
your truth as an out gay artist. Was there any
reluctant to do that or was that just like, you
know what, screw it, I'm gonna be me. Yeah. I mean,
you know, when I write a song, I've been writing
with a lot of new people lately, as you can imagine,
and I always into a room saying I'm a songwriter
and an artist, so we're gonna write the best song
of the day. And um, I think that hits most
(10:06):
of the time. Don't use pronouns at all, whether you're gay, straight, female, male,
whatever you are. Um, you know, Villain's got no pronouns
in It makes a little more relatable. But if it
serves the song, I think, you know why, why dance
around it? That's that's who I am, My girlfriends all
over all, my stuff. I'm very proud to be, um,
you know, an out country artist. So my hope is
(10:27):
is as we continue to grow this thing when I'm
you know, headlining a theater or whatever it is, and
people know the words well not green Light chorus hits.
They go, girl, girl, let's go. It's great. You know,
I love it. Yes, I would love maybe it's green
Light or maybe it's Villain, but maybe perform. I know
(10:48):
we have our concert from Loving Acceptance in June every year. Yeah,
that we do with CMT and Glad and anyway, it's
a great show. And actually last year was probably our
best show because it was all virtual, so we're able
to line up you know, artists from their homes and
a lot of people can contribute a lot more than
maybe it could show up in Nashville for it like
a show, so as we did in years past. So um,
(11:11):
I would love to have you on that because I
think it'd be great to have you part of it. Man,
I would be beyond humble to be a part of that.
And I mean, Leslie Frame is one of my favorite
people in town. So anything I can do for you
and Leslie and CMT, I'm there. Absolutely, She's She's amazing
and a huge supporter of of our community. So I'm
(11:31):
I would be thrilled to have you on that, and
I think it'd be such a I mean, we just
we just don't have a lot of people like you
to represent. So it's so cool too, and especially at
your level of town. Oh my gosh, I would love that.
We gotta have a beer tent and have a good time.
It's been such a blast. I've looked up to you
for so long, and you, you and Shane and some
(11:52):
of the other people are the people who have paved
the way. You you know, walk so I can run
over here trying to trying to help some kids sprint
down a line. So I appreciate you and everything you've done.
Thank you. Isn't it amazing that I almost don't even
think twice about it anymore, Like I think a lot
of maybe new artists don't even think twice, like I
could do this, I could do this, it doesn't matter.
(12:15):
I used to think something this would limit me, but
now it doesn't. It's almost, let's be honest, it's almost
a plus. It's almost like a It enhances everything that
you are to be at out gay artists. Yeah, it's wild.
I've I've been um very very thankful for sonically where
country music is my music fits right in and also
just be and uh, everybody here is extremely economy and
(12:39):
same with l A. So I'm excited to to change
some parts in this genre because I think I think
we need it. You've got a lot of great fans
in George as well. Um. I keep up with all
the guys down there and radio and they all raving
about you. So and I know you're doing some shows
and some cool stuff in the future radio stuff down there. Uh.
So keep riding the way and I look forward to
(13:00):
seeing you soon. Oh I can't wait. Thanks Cody, Okay, thanks,
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