Why Jennifer Lopez Financed Her New Music Movie, ‘This Is Me. . .Now: A Love Story,’ Herself

Jennifer Lopez made the incredibly bold decision to finance her new movie, This Is Me. . .Now: A Love Story, entirely by herself. 

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Episode Transcript

Speaker 1 (00:00):
Direct from Hollywood with Ryan Seacrest.

Speaker 2 (00:03):
Jennifer Lopez created one of the most ambitious music video
projects the world's ever seen with her new sixty five
minute cinematic musical This Is Me Now, a love story,
which is all the more ambitious because Jado actually financed
it herself. A high budget, high concept project which blends
a rich story with elaborate visuals and razor sharp choreography
interwoven with her new album would have been a risk
simply creatively, but Jayla was so inspired she chose to

(00:25):
back at herself, telling the Hollywood Reporter, everybody thought I
was crazy when I said I would do it. We
did have the financing, and then it fell out. They
pulled out at the last minute. It was the moment
where you go, do we just make a video or
do we go ahead and do this thing. We talked
about whether or not I do this or I just
go make two videos and go the normal route. I
decided to see this vision through. We didn't have endless

(00:46):
funds from a studio, and this was a very independent project,
so it was a very challenging production towards a j
Lo there who took a daring risk and paying for
a new feature link music video. This is Me Now,
a love story, debuts on Prime Tomorrow.

Speaker 1 (00:58):
Plea's direct from Hollywood