Direct From Hollywood with Ryan Seacrest: Why Kali Uchis Is Happy to Be ‘Hard to Market’

Kali Uchis is embracing the idea of being a hard artist to market...and Seacrest will reveal why...

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Episode Transcript

Speaker 1 (00:00):
Direct from Hollywood with Ryan Seacrest. Calli Ucci's is back
with a brand new album, Sincerely, with its title ending
with a comma, like she's signing a letter. But sincerity
is something that's featured in all of the Calli's music
and the unique approach she takes to recording her albums,
consistently altering between Spanish and English language projects. It's inventive
and true to who she is, but it also makes

(00:22):
her harder to market, something Calli is totally comfortable with.
She tells Variety. I think it's hard for people to
wrap their head around the music I make, and it
would be a lot easier for me to just do
what I have to do to become more mainstream. I'm
taking the harder, longer route, and I don't mind. My
idea of success is to be able to say I'm
doing something no one else is doing and nobody else
can do. And I love to be able to inspire

(00:42):
other artists who are also bicultural to express themselves freely
without feeling the need to over explain themselves. Towards a Caliucci's,
whose new English language album Sincerely is out now that's
Direct from Hollywood