Do TV audiences prefer free streaming with ads...or paid subscriptions without ads? The answer is in...and it might pave the way...we all watch TV moving forward.
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Episode Transcript
Direct from Hollywood with Ryan Seacrest. A big question is
loomed over Hollywood for the past few years, which do
TV watchers loathe more advertisements on their streaming services or
higher fees in order to enjoy interruption free programming. We
might finally have the answer, and it turns out the
average American consumer first saving their money over their time
and has embraced the ad model. The research firm Antenna
(00:21):
has published a new report revealing that ads supported streaming
subscriptions have nearly doubled in the past two years alone,
leaping from fifty three million subs to over one hundred million,
while by comparison, premium services like Netflix and Disney Plus
have seen essentially no growth in the same timeframe, and
sixty five percent of those customers are new rather than
downgraders looking to save a few bucks. Free platforms like
(00:43):
YouTube also actually get more viewtime now than giants like Netflix,
with ad supported content now accounting for seventy two percent
of all viewing that's direct from Hollywood
Host
Ryan Seacrest
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