August 13, 2019 • 44 mins
So often, we go through life doing things and we don't know why we do them. Whether it's a habit, holding ourselves back from a new opportunity or staying in a soul sucking job. Underneath all of those actions are subconscious messages we have been taught or that passed down from previous generations.
Jim Fortin has made it his life mission to help people unlock those messages and help people change them. We're excited he's on the podcast this week!
For almost 20 years, Jim has helped countless people in the areas of unconscious sales influence, human effectiveness and NeuroPersuasion®. Jim Fortin is a leader in subconscious selling and performance and he is on a passionate mission to help selling professionals and entrepreneurs take both their sales and personal performance to unexpected levels.
In this episode, Dan and Jim talk about...
- How our subconscious mind is what drives our actions and how we may not even realize it.- The difference between our conscious thoughts and subconscious thoughts and how they don't necessarily work in sync with each other.- Why your concision actions might not bring you what you're looking for if your subconscious brain is wired differently. - How your subconscious thoughts can be hand-me-downs from your family and you don't even know it!- Why poor families continue to stay poor while rich families continue to stay rich.- How making the decision and declaration to change your life is the first step in a new direction.- The power of your environment and how it can either help you or hinder you in a new direction.- Why living a life of serving others is true key to building a new life and wealth, not having a J-O-B.- How your identity creates your external world, your external world is your beliefs objectified.
To learn more about Jim and to check out his podcast, visit JimFortin.com.
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Find Dan on Instagram @cscdanmason
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Transcript
Episode Transcript
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Speaker 1 (00:00):
Episode Harnessing the Power of your Subconscious Mind with Jim Forton.
My name is Dan Mason. I was overweight, getting divorced,
battling depression, and feeling trapped in a career where I
was successful but bored and unfulfilled. And it's actually the
greatest gift I've ever been given. I used my pain
(00:20):
as a springboard to discover my life's purpose. Now I
want to share the same tools and strategies which helped
transform my life with you so you can live life amplified.
Napoleon Hills said, the reason man may become the master
of his own destiny is because he has the power
to influence his own subconscious mind. Yes, you probably read
(00:42):
the book Think and Grow Rich, and you've spent many hours,
perhaps decades, thinking about growing rich. But if it's not
happening for you, this episode is going to change everything.
I got my buddy Jim Forton to talk to us
this week. He has been helping people for twenty years,
training them in the areas of unconscious sales, influence, human effectiveness,
(01:03):
and neuro persuasion. Jim is a leader in subconscious selling
and performance, and he's on a passionate mission to help
selling professionals and entrepreneurs take both their sales and personal
performance to unexpected levels. This is such a deep dive
conversation this week. Among some of the topics, will be
discussing or how your subconscious mind is what's driving your
(01:25):
actions without you even realizing it. We'll talk about the
difference between your conscious and subconscious thoughts and how they
don't always work in sync with each other. Jim and
I will talk about how subconscious thoughts can be hand
me downs from your family and you don't even know it.
We're gonna do a deep dive into wealth consciousness and
discuss why some poor families continue to stay poor while
(01:48):
rich families generally stay rich. We'll talk about how making
the decision and declaration to change your life is the
first step to changing everything. We'll discuss the power of
environment and how it can either help you or hinder
you moving your life in the direction you want. We'll
talk about white serving others, not just having a job,
is the key to true wealth. And Jim's gonna tell
(02:10):
us how our identity creates our external world, and how
our external world is really just a projection of our
beliefs objectified. This is an incredible conversation with so much
value and if it serves you, let Jim and I
know you're listening. You can screenshot the podcast uploaded to
Instagram and Twitter. You can find me at c SC
(02:31):
Dan Mason, and you can find Jim at I Am
Jim Forton. A powerful thirty five minutes is in store,
my friend. We're going to teach you how to harness
the power of your subconscious mind with Jim Forton. Jim Forton,
what an honor. Welcome to life amplified, sir, Hey, Dan,
I'm glad to be here and I'm glad to help
(02:52):
everyone or be assistance to your audience. You know, one
of the topics that I have covered so much on
this podcast, and one of the things that we talk
about is how do you get out of your own
way and get unstuck. They're stuck in the grind of
the soul sucking nine to five job, maybe they're stuck
in the toxic relationship, they're stuck in their finances or health.
But then it's just like, Okay, you know, I've spent
(03:14):
all the time on the therapist couch, I kind of
intellectually get why my life is screwed up right now,
or why I'm not living at the level of how
I want. But yet they can't break through. They stay stuck,
and they're there and taking that next step forward. They
face the same fears, the same insecurities, And I think
so much of your work dealing for twenty five years
(03:36):
helping people reprogram the subconscious part of the brain is
going to be so powerful. And before we get into that,
I'm curious because I always my experience has been that
we're all here to teach what we've had to learn.
Tell me a little bit more about your story. What
was it that led you to do this deep dive
into learning to hack your subconscious and create the life
(03:58):
that you've created with successful coaching practice and everything else
that you're doing right now. You did hit on something
about subconscious free programming. It's interesting that everyone's heard of
the subconscious mind, yet almost no one knows anything about
it other than you know, professionals and scientists and all that,
and they still don't know a lot. But it's it
drives us, yet we don't know anything about it as
(04:19):
a population. So we'll get into that. I'm sure my
background when I was out of college I was chasing money.
I got into currency, trading foreign currency for X most
doing very well. I was very greedy. I lost all
of my money every night, like a half million bucks. Yeah,
And I was a stupid kid. I didn't have any money.
I didn't have any put aside in bank accounts and
everything else. I was a dumb kid thinking, Oh, I
(04:39):
got all this money, I'll just make more money. And
one of the financial markets collapse at night and wipe
me out. So I said to myself, well, how do
people come back from this? And I started reading the
motivational stuff zig Ziggler or less Brown, all that kind
of stuff. It wasn't enough because it was external. I mean,
un feel good for a few minutes, put the book down,
and go right back to Oh my gosh, my laps
upside down. Lost everything. Then I got into what's called
(05:01):
n LP and they were linguistic programming, and I studied
that for years and I still trained an NLP, meaning
I still teach, I still coach, and I still wasn't
getting the changes that I wanted at the level that
I wanted. Then I got into hypnosis, which they start
teaching a n LP, but I went on to get
certified as a Master Hypnotist and worked at the Hypnosis
Institute for years back in the early like nine, two thousand,
(05:22):
two thousand one, and I saw the changes that people
were making. I mean when I started learning this, the
dramatic life changes that people were making by self hypnosis,
hypnosis more programming your subconscious mind. One caveat people listening.
People think many people think that hypnosis is a parlor
trick because they see stage shows and all this kind
of stuff. Yeah, it can be used for that. However,
hypnosis was endorsed by the American Medical Association back in
(05:45):
the fifties. They they sense have changed that because of
their criteria. But even today Harvard, Stanford, Yale, Columbia, the
Mayo Clinic, National Institute of Health, the American Psychological, American
Psychiatric Psychiatric, the American Dental In, the British Medical Association
and all endorse the efficacy of hypnosis, which I call
it subconscious rep programming, which we'll talk about. They all
(06:07):
endorse it and the efficacy of it for healing and
behavioral change. So I know I talked really fast there,
but that's the background, very quickly, amazing. Let's dive into
this one of the things that people are always shocked
by when I talk about it, and I know that
you've mentioned this point in the past as well, is
of our thoughts, behavior, how we show up in the
(06:29):
world really isn't happening at the conscious level of awareness
that we just rehearse these patterns so much. Can you
speak to a little bit more on just how powerful
the subconscious is and how usually it's what's driving the
bus with any of the results that we're getting positive
or negative in our life. Yes, absolutely correct. Let's take
(06:49):
this to places subconscious mind and reptilian brain. Three large
parts of the brain. The predominant parts of the brain
are the prefrontal cortex, the part of your brain listening now,
the executive part of the brain and saying, okay, this
makes sense whatever whatever your brain saying, the limbic system,
the mammalian brain, which is the middle brain, the emotional brain,
and the reptilian brain, which is the smallest part of
the brain of those three and the oldest part of
(07:11):
the brain. It works on fight or flight, and that
part of the brain is the part of the brain
responsible for autonomic, nervous system and habits. Research at the
max Plank Institute, which is one of the foremost research
institutes in the world, has demonstrated that up to of
what we do is completely brain based. It's habit. However,
you got up this morning, whatever you did in terms
(07:33):
of your your behavior, you do every morning in the
same sequence. However, you drive to work, you drive to
work every day the same way. Whatever we do in
our lives. Literally, brain, I mean neuro just demonstrated, it's
proven is already determined by the brain, even while we
think that we're thinking about something, which means to demonstrate here, Um, Dan,
(07:56):
have you ever driven across town and you're in your
head and you get to crawl town and you're like,
how did I drive? I don't remember driving here? Sure,
but yet it's your brain and your unconscious mind, which
will go to in a minute. Your brain drives you
there and we have no conscious awareness of even driving
there for fifteen minutes. So that's one aspect, and they're
interwoven and nobody knows to what degree or how. But
(08:18):
then we have the unconscious mind. The mind and the
brain are two very different things. So then the unconscious
mind we have paradigms, which means our identity of who
we are now. It's about lunchtime where you are. If
I brought a plate of liver and onions and put
it in front of you, would you eat it? Uh?
Not my cham. I'm not on the liver and I'm
not team liver. Not team liver. Okay, But here's the thing.
(08:43):
You don't look at the liver and onions and say,
it's Tuesday. What I eat liver and onions today? I
don't know. What happens is your brain automatically says and literally,
like two hundreds of a nanosecond, oom, you don't eat
liver and onions. Therefore you don't eat liver and onions.
But that decision has been made at some point in
your past because you're working on brain autopilot. Wherever you
(09:05):
are in your life, if you're stuck in a job,
a soul sucking job, wherever you are is because you
were there on autopilot. And then people try to change consciously,
but they're running some kind of unconscious paradigm or habit,
and mainly the habit is fear that keeps them trapped
in the soul sucking job. So on the conscious level,
(09:26):
people say, well, this job is security, This job pays, well,
I know what I'm making every two weeks, But subconsciously,
there is a part of them that says, oh my god,
my needs won't be met if I'm not in this job.
Maybe my family won't approve of me. Is this the
sort of stuff that we're that we're getting to, is
(09:47):
the programming under the surface. Yeah, and it could be
a myriad of that, for example. And I mean this
in a very respectful way, because this is what the
population does. I've always been, always, for the most part,
been self employed since I was out of college, always
been an entrepreneur. Um, I was actually trained. I used
that word. I picked that word to go to college
and get a career and all that kind of stuff
(10:07):
never worked for me. Yeah, many people who go to
those jobs use the word security. There is no such
thing as security. It's an illusion. And that you know what.
People can save their entire life and get hit by
a bus every entire Monday, you know, retire Friday, and
they get hit by a bus on Monday. You know
when I lost all that money. There's no security. There's
security is an illusion. Um. And then you alluded to also,
(10:29):
and by the way, I think Warren Buffett said, if
you know, I think people want jobs for security, but
that's one of the most insecure places to be because
look at two nine, all these people working at all
these companies for twenty years, and they get acts that
is so fascinating. And I always tell people, like, as
much grief as the millennial generation gets, I think the
millennials have so much wisdom because they were the ones
(10:51):
who watched their parents laving away fifty hours a week
at a job and then just saw them get thrown
out the door in two thousand nine. They saw their
parents working hard to buy the dream home because that's
air quote, the American dream, and then that house was
worth nothing because the stock market crashed. Like, I just
think the millennials have such a different perspective because they've
(11:12):
seen the illusion and action. Yeah, and I'll come back
to your original question, but let me add we just
talked about somebody just a couple of minutes ago that
you had heard me on his podcast A well back,
and I did a seminar in two thousand and nine
because I wanted to help people, and I for many
years I taught subconscious persuasion and influence and I did
I did a seminar one people back in two thousand
(11:32):
and ten for mid level executives who were displaced. Now,
I live in Dallas. We have a lot of fortune
five hundred's, we have E D s and which is
not fortune? E D S, FREEDO, A J. C. Penny,
container store, mobile, Xon, etcetera. And I did a seminar
and I capped it at a hundred people. I made
it ninety nine bucks, so anybody could afford it. Mid
level people still told me, oh I can't afford Oh
(11:54):
my god, yes, yes. Now I asked the audience, I said,
how many of you have been unemployed for one year?
And literally about of the audience raised their hand. I
said how many of you been unemployed for two years?
And that covered every single person in the audience. Now,
mind you unemployed for a year. So let's get the
programming in a moment. Now, the person that you and
(12:15):
I just talked about prior to this call is a
millennial when he's thirty six, he is an online marketer.
And when we go back here to that room, I said,
how many of you have thought about starting an online business?
One person out of raised your hand, meaning people had
not thought about it. Then that person called me a
week later, got my numbers somewhere and said, well, what
(12:36):
do I do? And my thought was, why are you
calling me? Why not go figure this out? However, the
millennial that we talked about earlier as on his podcast,
will make ten million dollars this year online. Yet the
baby boomers are still actually a lot of the baby
boomers are still and the world is still necessary. I
mean the major corporations and all that, but a lot
of these people are so entrenched in the culture of
(12:59):
working for someone else for security. There is no security.
They're working their lives away and they're on these paychecks.
When I see people, I can't tell you they don't
like clients that are in their twenties that are making
millions a year with online businesses all identity as well.
One of the things that I'm always fascinated about in
my coaching, and I know that you work at the
(13:19):
level of belief and what I'd love to get your
thoughts on today are what causes the beliefs in the
first place, Because nobody comes out of the womb like
you know. We come out kicking and screaming and announcing
ourselves to the world. So at what point do we collapse?
And in my work I see so much of that
happened just because of trauma and inheriting a lot of
(13:41):
the beliefs of our parents. But when you talk about
the baby boomers and having many boomer clients myself, you
know a lot of those people grew up as children
of parents who were in the Great Depression, correct, and
that financial trauma of not having the needs met got
passed down in a new belief was created, even though
none of us really have to worry about standing in
(14:03):
the breadline anymore. You know, I have my own podcast,
and I speak at a lot of events, and I
talked to a lot of people, and I want a
lot of podcasts. You're nailing it literally. Most people, I
kind of have to generally kind of lead back to
more accurate comments, sometimes not most many, Um, you're you
got it? No, because my parents, I'm I'm I'm the
last of the baby boomers in my parents learned from
(14:24):
their parents, and my grandfather was a lot during the
Great Depression, and I even heard him say as a kid, well,
this is nothing compared to the Great Depression. You should
have seen that. So they passed and you are correct
that trauma onto their kids, who are generally our parents,
and then people you know, passing on the kids. But
the baby boomers are the first generation that are getting
relief from that because they were born in the eighties
(14:46):
and now they're seeing Bill Gates and people like this.
It's a whole different world. Amazing observation there. So when
we talk about so many of these beliefs that become generational,
you know, you can talk about your subsconscious programming. A
lot of it is shinner national and also why a
lot of times you see people who have a harder time,
a more difficult time digging out of a poverty background,
(15:08):
you know, because if their parents didn't do well, they
have a limited scope or vision of what they believe
is possible for them. How can somebody today start to
overcome this and be that transitional figure who says, you
know what, I am stepping into abundance. So I am
stepping away from working thirty years for the same company.
I am going to create my own schedule. How can
(15:29):
they start to address at that subconscious level to help
them move forward. That's an easy question and a big question.
So let's go back here. You'd ask when we start
the second question or a question ago. When we start learning.
We start learning the second we're out of the womb.
Even though we don't have cognitive function, around the age
of one or so, we already are cognizant of things.
One of my best friends, he and his wife have
(15:51):
their their daughters too now, and I was at their
house in California, and she went in the house. We're
sitting on the back porch. She went in the house
to look for her blankie, meaning her you know, her blanket.
She didn't know I was watching her, and she actually
went searching the house looking for her blanket until she
found it. Cognitive function, we start learning um literally, like
(16:12):
the second we pop out of the womb. We're video
camera and audio camera. And even though we don't have
cognitive function at that point, around the age of one
or so, we're already videotaping everything in our minds. And
that's where we start learning because we come into the world,
like John Locke said, a British philosopher, tabula rossa a
blank slate, and we learn from our parents. Now we
(16:32):
have fourth generations of families on public assistance in the
United States. Why because they learn it. So not always,
but a lot of times people that are born in
the poor families become poor. People that are born in
the wealthy families stay wealthy. But it's pretty common. This
is why you see people that are born in the
Jewish families they generally become Jewish, and people born in
(16:55):
Christian families they become Christian. It's because it is and
this is the word people don't like, but it is
indoctrinated into us now. A lot of people don't really,
they don't think about this. Dan, Where where did you
grow up? My early childhood in Houston, Texas and we
moved to Maryland when I was about eleven. Now in
the morning, um, in kindergarten, first, second, third grade. This
(17:16):
could bomb, but it generally happens to most of us.
Did they line you up and say the pledge of allegiance? Yes,
they did, Okay, well when you were five years old,
do you even know what allegiance is? Probably not, no,
not at all. So I pledge allegiance to the flag
and they're lining us up at five years old doing that,
which they do in countries all over the world for
their nationality. And guess what you're being indoctrinated, but we
(17:37):
don't look at it that way. Now, your parents and
your culture indoctrinate you with or about money, so then
we learn it. Now, your next question is most people
never break out of that. I grew up with a brother.
He never broke out of that. He probably works for
twenty twenty bucks and hours and ranch hand. Yet I
charge literally thousands and thousands of dollars per hour to
(17:57):
coach people. You know what I make in an hour,
he probably makes in a month. Literally, But we grew
up in the same household. Now, I early on, here's
the here's the thing. I decided when I was in
high school that I wasn't going to live like my father,
who was working class. Um, I decided that I wasn't
going to live paycheck to paycheck, even though I was
indoctrinated that way. And I was even berated because in
(18:19):
the early ages we were in a bad recession, and
my father and uncle would brake me and show me
the newspaper and say, how do you expect to get ahead?
Look at this economy we're living in. I have never
worked from that place. And people who asked me the
same question, how do you get out of it. I
look back to me and I'm like, you know what,
I just decided I was going to have a different life.
And we can dig into that more. But that's that's
(18:40):
that point that if they all point or success point about, well,
because see, we can have anything. Money is available, money
is everywhere, There's a million ways to make a million dollars.
But it's when we come to that decision point that
I'm not going to live that way. And for me,
that was the defenitive moment. So for a lot of people,
and maybe maybe you would agree with this, it gets
to the point where the suffering or the the circumstances
(19:03):
of the environment become so overwhelming or overbearing for you
that you have to make a non negotiable decision that
this is it. I'm stepping into a new way of
life and I'm not going back. Let me add their
two stories quick ones. Number one, be careful everyone listening,
because you can decide that you're going to do a
new way. But here's the thing. If you do not
(19:25):
change your money consciousness. Let's say that you're broken your mind,
You're always broke, and you're like, I'm not doing this anymore.
I'm gonna I'm gonna go out on my own. I'm
gonna start my own company. But you start your own
company and your money consciousness is still like money, it's
hard to come by. You will fail in that company.
Let me go somewhere else, and will come back to
that someone else that I coach. His company makes about
(19:45):
a hundred million a year. He's thirty five years old
and in two thousand and twelve, um and I've coached
Himon mentored him since two thousand ten and two thousand
and twelve. He finished a year broke two thousand and thirteen,
he finished, you're making a million dollars. I remember a
conversation and I said, what changed? And he said, I
decided that I wasn't going to be broke anymore. So Dan,
(20:06):
I'd like to dig into if you want. This is
your call and for your audience, but please be careful
of just saying, well, I'm going to quit this job
and start my own x y z business. If the
money consciousness has not changed, the x y z Z
business will fail. And you've been around the internet marketing
world for a while, I think yeah, about five years. Okay,
(20:27):
so you've seen a lot of people that are like
I'm an engineer, I'm not doing this. And I'm a salesman,
I'm not doing this. And I'm a I'm a housewife
and I'm not doing this. And I'm a librarian. I'm
not doing this. I'm gonna start my own online business.
Yet people fail. So it's at the level of belief.
There is still subconsciously a belief that money is not available,
money is hard to come by. We also subconsciously create
(20:52):
a situation that has to prove that story correct. Is
that what you're saying to some degree, Yes, you you're
on the right track there for sure. But let me
add something else. Okay, this is what I know. I
make millions of dollars per year, and I say that
for only for to help illustrate here is. But I
grew up working class, and I grew up where money
is hard to come by. Money is not easy. You
gotta struggle all that kind of stuff. The shift for
(21:14):
me was not about my shift in money mindset. My
shift for me. And this is what I teach people,
and people teach different things. But when you go out
and you serve people with an open heart, you find
people that need help and you serve them and you
serve them better than anyone else. Money flows to you,
(21:34):
So I don't People have asked me, Jim, when did
you shift your belief about money? Now? My belief is
that money flows into my life like water. I have
the evidence of that. But I also work from a
different perspective than most people. And this is something that
I've learned that I have found to be true for
me um and I found it to be true based
on physics as well. Is that money doesn't come from work.
(21:55):
See people go to mine to five jobs because they
want money. They think if I trade my hours, I'm
going to get thousands of dollars. Money does not come
from work. This is a little woo woo. But money
comes from the universe, and that is physics, which has
been demonstrated by the double slit experiment, which is an
experiment in physics which demonstrates that we live in obviously
(22:15):
well doesn't demonstrate, but we live in the atomic universe
and the physical world bends to our consciousness, which is
also ancient wisdom. So where I work from is the
more expansion that I create in the world, and not
just the value, but expansion and lives, the more money
that flows back into my life. And that's what I
call the reciprocity of life. So for somebody listening today
(22:37):
who's like Dan and Jim, I get it right, Like
I need to be able to open myself up and
step into a higher level of wealth consciousness. But I
also just open up my online banking and there's nothing there.
And I don't mean that to laugh about people's financial
struggles because I've been there. I yeh, I was the
(22:59):
guy that started a business when I left corporate and
lost all my money in the first eighteen months. Because
I have been this guy, so many people are looking
for the external proof before they can make the internal switch.
That I need to see six zeros in the bank
(23:20):
account or four zeros to believe that there's abundance available
to me. That's backwards thinking. We have evidence all around
us that that is backwards thinking. But how does the
person who has grown up now with the generational financial trauma,
who's still struggling, maybe working two jobs to get by.
Is there an actionable step that they can take today
(23:43):
that's going to help them step into a new way
of life. This is a matter of re education. We
have to re educate ourselves what we've learned about money
is wrong. And I'm going to go here out of
the limb. But if people explore this on their own,
I promise they're going to find the answers they and
looking for. So is it okay if I refer a
couple of books? Absolutely when people started coaching with me.
(24:05):
There's two books that I refer. One is the Complete
Works of Florence Scoville S C O V. E. L.
S H I N N. She wrote that book about
a hundred years ago. What I do want to point
out one caveat here is that she wrote it from
the Christian perspective. What the audio program tells you that
I agree with. If that doesn't resonate with you, change
(24:28):
the word God to divine force, divine energy, the cosmos, spirit,
whatever you want. The content in that book is solid
and it's the best book that I've ever read in
my life. And I also worked my brother in law
as a shaman, shamans or healers or Native American medicine men,
and he's taught me the same stuff in that book
(24:49):
about how to make how to attract money. That's one book.
Another book is called Dollars Flow to Me easily. It's
on Amazon. They're both on Amazon for like five bucks.
Dollars flow to me easily. His name is Richard Dots.
That book is phenomenal. When we work from money is
consciousness and consciousness is thought, which I'm sure you're familiar
(25:10):
with what we think, what we create, think and grow
rich classic. When we work from money is consciousness, money
is thought, and we work from abundance of that. That's
when we start attracting. And to prove that, have you
noticed that people who need the money the most they
think about not having it the most, have the least
amount of money. Yes. Absolutely. The people who are obsessed
(25:32):
over the lack in their life generally perpetuate more lack.
Correct people will get the book and a lot of
and I, like I said, these are the foundation, these
two books. I started my coaching program with these two
books because money is the biggest challenge for most people.
But it's the easiest thing to make, because there's a
million ways to make a million dollars. But I start
them on these books and people read them when they're like, well,
these are really good, and I say pick it up
(25:54):
and read it again and again and again, and tell
it becomes you. We have to become new consciousness, new
ways of thought which affect our electromagnetic vibration, because we're
all electromagnetic beings. And to prove that when a person
has a heart attack and they're unconscious, they get shocked.
We have an E G and an e k G,
and we can have some people right now, some they say,
(26:15):
you're saying, well, all this study talking, fine, don't believe it.
It's okay, it doesn't matter. But ancient wisdom demonstrates this,
and modern science demonstrates that we're all bundles of consciousness
and we attract the dominant object of our consciousness. So
if our dominant object is poverty, no money, poverty, no money,
that is our experience, and then we create a belief
(26:35):
that we have no money, and that becomes a self
fulfilling prophecy. Let's talk about the importance of the environment
that you're in when it comes to manifesting the wealth
or creating this new set of beliefs, because I think
so many people they listen to the podcast, they're motivated,
they're ready to go out and light the world on fire.
(26:56):
You know, they're ready to go live their purpose. But
then you're surround funded by the same circle of people
who might be dwelling in lack or might be negative,
or might be taken a dump all over your dreams
that you want to bring forward into the world. This
was a big thing for me personally. I actually came
from a family that did really well. My dad was
a successful CEO of a major broadcasting corporation at one
(27:20):
point in his career. But my dad was also like
a company guy. You know. He just believed that you
go to work and you put in the time, and
you hustle and you grind and you climb the ladder,
and you know, then you enjoy the golden years in retirement.
And then I also was in a relationship when I
started my business with a woman who's like, wait, you
(27:40):
want to teach people to go live their purpose. She's like,
nobody even has a purpose. We're like, we're born, we
got to work, we die, We brought in the ground
and getting by worms. So on one hand, you know,
I had very influential person in my life, and I
love my dad. He's a great man, but he's like,
you know, some just go back to corporate build your
business slowly. And on the other hand. I had somebody
(28:00):
who's like, this thing that you want to teach people
is a bunch of crap anyway. But notice that I
don't want to write what I do because you said
something pivotal there. What you want to teach a bunch
of crap anyway. But we live in a world that's
in financial bondage. By the way, everyone listening, I mean
this respectfully. I want you to have like an amazing life.
(28:21):
I want you to have a bank account full of money.
And this is not so like you can have which
I have, like a Porsche or a second home which
I have. That's not for that. We don't do. What
I tell people is we don't use money to define ourselves.
We use it as a tool to serve more people.
And mainly what I want to remove people from is
that grind. I mean, this sucks the life out of
(28:42):
people when they go to these jobs. They've got bad
managers and they can't see their kids because they're working
all the time. I mean, is this any way to
experience its existence on this planet is to be like
a slave to money. But the world lives like that.
It's the environments, It's the the impact of the environment
and your social coal on creating the life that you
want because you can, you can do the work at
(29:04):
the level of belief that if you're hanging out in
the same old environments, it's tough to move forward. Isn't
that beautiful question? I love it? Did did you know
that this is all medically scientifically documented. Did you know
that in the Vietnam War there was a significant amount
of soldiers, like fifty or even more that we're addicted
to heroin? Yes, Planet Simple as the Pentagon was very
(29:26):
worried that all these soldiers were gonna come back addicted
to heroin. Well, what happened is they came back and
they all thought the heroin. What research showed is that
the environment created the attic. When they change their environment,
the attic no longer existed. Our environments are vital now,
even me, I coached some pretty influential people. As a
matter of fact, you mentioned somebody's mastermind before, you know,
(29:48):
before we started. I hang out with that person's coach,
which has been a friend of mine for twenty years.
He's a legend in the industry. And when I'm hanging
out with him, I feel different because, I mean, this
guy's really the coach to the coach to the coach
of the coach. When I'm hanging out with him, I
feel different when I'm in his office or in his
house than i am when I'm hanging out by myself.
For people that aren't doing things in the world, and
(30:09):
I mean that respectfully because we're all doing different things.
My mom, her whole goal was to be a housewife.
I think that's honorable. She wanted to be a mother.
That's honorable. So it's not like, oh, you know, some
people set the world and five that's none of that.
But the environment. When I'm in different environments, I feel
different ways because of the people in my environment. And
a lot of people do your question, they have somebody
(30:30):
in the environment dragging them down. Let me go one
step further here, and my coaching programs, I see a
lot of this. Men or women will be married to
someone that's the one sitting on the couch. So people
in my programs are like, I want to transform my life.
I want to create something new and different. They have
more powerful life and the person at home is dragging
them down. And then we have to look at, well,
(30:51):
what is the quality of the relationship, And that's something
I don't really want to dig into because that's a
big can of worms. But to your question, you are
spot on. Environment is vital so much to unpack here.
What we're talking about at the end of the day,
then is changing the identity at the level of the subconscious.
Let's take that back to what we just talked about.
(31:12):
Let's say that either I've seen in both ways, both
both genders, a man or a woman, and they're like,
you know what, I'm stuck in this relationship. I want
so much more, but you know what, I'm stuck here
because of a because we have kids. Be I I
need the security. See, and this is also brain based.
At least if I'm here, I know what's going to happen.
(31:33):
D if I leave, I don't know what's going to happen.
And I can go even further. But that's all identity.
So this is even a primary level of identity. Is
what keeps me trapped in this environment. So then keep
on going. You're you're spot on. So the identity is
for many people is a sense of obligation to others.
(31:55):
It's also an identity of not being enough in some way.
I'm not an off I'm not resourceful enough, creative enough,
good enough, young enough, old enough, smart enough, secure enough, Dan,
You're nailing it seriously, got everyone listening. This guy knows
this stuff. And I thought, to a lot of people,
you know your stuff. We've got those identities, We've got
(32:16):
the identity of my my family history that I'll never
rise up above it. Or I've seen a lot of
I don't want to be more successful than my father,
and they never even explore this because if I am,
then what's my father going to think of me? Let's
keep on going. Yeah, you're this is the sweet spot
for everyone listening. And I'll give him, give him an example.
(32:36):
But you are correct many people. Um, somebody in my
group coaching right now, he was holding himself back because
he thought if he and his brother's his best friend,
but his brother doesn't really do well financially, and he thought, well,
if I make a lot of money and I have
a lot more than my brother, um, then my brother's
gonna resent me. He's gonna look down to me. Um,
what's going to happen if I have more money? Which
(32:57):
what's going to happen? There's part of the brain. Research
has demonstrated this that the brain wants predictability, and if
we can't predict what's going to happen, we do not act.
So a man or a woman equal opportunity. You know
genders here because I've seen both a man or a
woman that's in an abusive relationship, but it's predominantly women
will stay. The main reason is because they can predict
(33:20):
what's going to happen tomorrow, and research has demonstrated that's
a very powerful and driving force. Is that we need
to know, we want to know, we want to predict
what's going to happen, and we will stay in bad
environments as long as we can predict what's going to happen.
So let's dig in some more. But yes, I think
everyone listening you have let them there and nailed it.
Everything comes down to what is my subconscious identity? So
(33:42):
number one, I think is just building an awareness on
what your subconscious identity is. What do you believe about yourself?
What's dialogues? I want to take this apart for everyone. Okay,
So Dan, did you smoke any cigarettes today? I did not, come.
I have never smoked in my life. You are a
non smoker in your behavior, which means you're a non
smoker in your identity. So let's take this apart. Let's
(34:05):
bring it all the way home, all right. So I
didn't smoke either, because I am a non smoker in
my identity. We do whatever our identity is. So you
have just mentioned about well we have to look at this,
you know, awareness of identity. We don't need any awareness.
We just look at our external world. If you look
at your bank account and there's no money, that is
(34:25):
your identity. If you look at your bank account and
there is a lot of money, that is your identity.
Because your external world is your beliefs objectified, and your
beliefs come from your identity. And people have said to me, Jim,
if my beliefs are unconscious, then how do I know
what my beliefs are? That is easy. Look at your
external world. If you are in an abusive relationship, that
(34:48):
is your identity. If you are afraid to leave a relationship,
that is your identity. If you are in a healthy relationship,
that is your identity. So I tell people this is
that it's easy to do what you are. So if
you're a smoker in your identity, it's easy to smoke
and it's hard to do what you are not. So.
(35:08):
For example, you are not a smoker. Therefore it would
be hard for you to smoke today, right, it would
be very difficult. Exactly. Well, if you do, we want
to get that on videos. We can put it on YouTube,
get a good laugh out of it. But it's hard
for you to do because you're not that. Now, let's
go to what people want because they think it provides security.
If you are wealthy in your mind, it's easy to
(35:31):
become wealthy in the external world. If you are poor
in your mind, then it is hard, no matter what
you do with business or anything else, to become wealthy
in the external world, meaning your environment. Because you are
poor in your mind, your external environment will always reflect
your internal environment. Yet, we live in a world with
(35:52):
many the motivational speakers and the social media personalities that
will say go work until your eyeballs bleed, and hustle
and grind and all that stuff. And people go hustling, grind,
but they're pour in their mind. Therefore they hustle in
the grind for pennies instead of millions. If somebody wants
to be aware, all they have to do is take
inventory and perhaps journal about the things in their life.
(36:13):
That aren't going the way that they want and that
will clude them into subconscious identity. Yes, look at your life,
look at your entire life, and even your health. I mean,
if you're seventy pounds overweight, now let me share with you. Also,
there's so many factors here. We live in a culture
in the United States that's an instantaneous culture, and it
thrives on immediacy and things like fast food. Not only
(36:35):
that people are being manipulated because the fast food companies
know how to actually set off trigger centers in the brain. Um,
did you know, for example, that Dorrito's knows how many
pounds of all this is all research demonstrated. Dorrito's knows
how many pounds of pressure that they have to actually
cook the dorrito too, so when you bite into it,
it has that crackle to it. They cook them to
that temperature deliberately to create that experience. Cheetos puts the
(37:00):
which I don't eat any of this stuff anymore and
I used to, so no judgments, I haven't. I haven't
eaten like that in twenty five years. But Cheetos puts
the orange stuff on Cheetos and you have to lick
your fingers, do you know why when you lick your fingers,
your fingers are some of the most sensitive parts of
your body. It releases endorphins in the brain, makes you
feel good and ties the brain and feeling good to
(37:22):
eating cheetos. McDonald's knows that the brain, the older part
of the brain, thrives on fatty foods and salt. Look
at the French fries. I mean, I'm telling you I
haven't eaten McDonald's in twenty five years, but McDonald's fries
are pretty darn tempting. But see, so when I say
a lot of our environments have been created through route
behavior and habit over the years, and we don't think
(37:43):
about that. So when I talked about weight, is if
you're seventy, you know, let's let's say at one point
you were trimmed, but your fifties sixty seven d pounds overweight.
Most likely that has been conditioning, which is habit, which
is now turned into identity and you air quote see
yourself as an a wait person and then the identity reinforces.
So the identity has been there, it's reinforced. We've learned
(38:07):
now how to take inventory to build awareness of what
the identity is if we didn't know that we had one.
I am curious the next step for somebody to transcend
the identity is blank? What is that? Awareness? Is great?
How do they transcend it? I would this is what
I would tell people is And by the way, I
(38:28):
don't know the guy and he owes me some commissions
and I'm just kidding. There's not a lot of books
out there on habit. I have not read his book
yet because I teach habit at a subconscious and brain
based level as well. There's a book by a guy
named James Clear C. L. E. A. R. And it's
called Atomic Habits. Again, reference that book on this podcast
many times. That's awesome. I tell everybody that you don't
(38:50):
get in life what you want. You get in life
what your habits are. And habits are actually very challenging
for a lot of people to break these. I don't
know how to break habits, and I don't know if
James Clear teaches that in this book. But I actually
broke a twenty year diet coke habit because that stuff
is addictive, literally in an hour, by learning the dialogue
(39:10):
with my reptilian brain, the older part of the brain.
What I tell people to do. And I probably should
write a book on this as well. I don't know
what's in James Clear's book, but you know what I've
I've I've heard enough about it that hey, go get it.
But habits, habits create you don't get in life what
you want you get in life. Your habits and your
habits are both people think their only behavioral that's incorrect
or only part of the story. What are your thought habits?
(39:33):
Because what you think, you think over and over and
over and over again. I would start small, something very small,
like making my bed every day, and start training the
brain to be disciplined with new habits. That's the place
to start in my interpretation. Absolutely well, Jim, this has
been more than I expected. My friend. What an awesome
(39:54):
conversation and truly an honor to speak with you. I
appreciate you joining me today. Where can people find you online? First,
thank you for the invite. This information is so necessary
for people. And somebody once said to me, what's your
You know, what would your USPB your unique selling proposition?
And that would be liberating people from themselves because we
trap ourselves. Um easy, um. Jim forton dot com, my
(40:18):
name Jim Forton dot com. My podcast obviously is on iTunes,
but it's also we list episodes on jim Ford dot
com on a weekly basis. Amazing, Jim, such a pleasure.
I hope we get to do this again soon. Thank
you so much. Yes, thank you so much, and I
wish the best everyone. That whole interview chock full of
ah ha moments and breakthroughs, but perhaps none bigger for
(40:41):
me than the conversation about subconscious identity. Your life is
a product of your standards, and also remembering that none
of us get what we want in life, but we
all get what we believe we deserve. So all you
have to do to see what your subconscious identity is
is take a look at the results that you're getting.
(41:01):
This is one of the things I see in here
most often from so many people who reach out to
me after listening to the podcast. They want to invest
in mentorship and coaching, They want to move their life forward,
but so many decisions that they're making is happening based
on their current subconscious identity. People say, well, Dan, I
can't afford to invest in myself right now. Once I
(41:21):
create more money, then i'll call you back. But at
the level of identity. It's all about struggle, it's all
about financial scarcity, and they continue to make decisions that
perpetuate that. So really one of the best ways to
upgrade your identity is you have to make a choice
from the part of you that you want to bring
forward instead of the part of you that's going to
(41:43):
keep you stuck. When I signed up for my first
high level mentorship program, I didn't have the money in
the bank to pay for it, but I knew that
it was something that I wanted to create. I knew
I wanted to have more wealth in the bank, so
I just invested. I put it on a credit card,
and I said I will figure it out later. But
choosing to make a decision from an identity of wealth
(42:04):
and possibility instead of struggle and limitation is what changed
everything in my life and in my business. So the
first step to committing to a new way of life
is you have got to make choices from the identity
you want to bring forward, not from the identity that
you presently have. This conversation can apply to your finances,
it applies to relationships, health, wherever it is you're trying
(42:28):
to amplify your life. I love this conversation with Jim.
If this serves you, please let us know you were listening.
We'd love to connect with you. Screenshot the podcast uploaded
to Instagram or Twitter. You can tag me at c
sc Dan Mason and you can find Jim at I
Am Jim Forton. Also check out his podcast, which recently
(42:49):
debut top ten on Apple. So kudos to him and
we'd love to get him back on the show in
the future. Hey, if you're looking for some mentorship and
coaching to help you in a great what you're learning
and actually apply it to your life. You know, there's
no bigger tragedy than when you have the aha moments
and then you just put your phone away and you
wake up tomorrow morning you're like, oh, yeah, what was
(43:10):
that stuff? Dan and Jim we're talking about. We want
to get you into implementation and action. That's what my
coaching programs are all about. I do have a couple
of v I P spots left in the month of August.
You can go to my website Creative Soul Coaching dot
net for all the info on that. Also, for my
friends in South Florida, I'm going to be in your neighborhood.
I'm going to be in Fort Lauderdale August twenty nine
(43:33):
through August thirty one and will be available for in
person intensive sessions with me. So just reach out through
all the contact information in the show notes. We can
get you scheduled and will link up face to face.
Would love to be able to work with you in person,
help you create massive momentum so that is the best,
(43:54):
most amplified year of your life. In the meantime, turn
down the volume on your negativity, turn up the volume
on your purpose so you can live life amplified. I'll
talk to you next week.
Episode Harnessing the Power of your Subconscious Mind with Jim Forton.
My name is Dan Mason. I was overweight, getting divorced,
battling depression, and feeling trapped in a career where I
was successful but bored and unfulfilled. And it's actually the
greatest gift I've ever been given. I used my pain
(00:20):
as a springboard to discover my life's purpose. Now I
want to share the same tools and strategies which helped
transform my life with you so you can live life amplified.
Napoleon Hills said, the reason man may become the master
of his own destiny is because he has the power
to influence his own subconscious mind. Yes, you probably read
(00:42):
the book Think and Grow Rich, and you've spent many hours,
perhaps decades, thinking about growing rich. But if it's not
happening for you, this episode is going to change everything.
I got my buddy Jim Forton to talk to us
this week. He has been helping people for twenty years,
training them in the areas of unconscious sales, influence, human effectiveness,
(01:03):
and neuro persuasion. Jim is a leader in subconscious selling
and performance, and he's on a passionate mission to help
selling professionals and entrepreneurs take both their sales and personal
performance to unexpected levels. This is such a deep dive
conversation this week. Among some of the topics, will be
discussing or how your subconscious mind is what's driving your
(01:25):
actions without you even realizing it. We'll talk about the
difference between your conscious and subconscious thoughts and how they
don't always work in sync with each other. Jim and
I will talk about how subconscious thoughts can be hand
me downs from your family and you don't even know it.
We're gonna do a deep dive into wealth consciousness and
discuss why some poor families continue to stay poor while
(01:48):
rich families generally stay rich. We'll talk about how making
the decision and declaration to change your life is the
first step to changing everything. We'll discuss the power of
environment and how it can either help you or hinder
you moving your life in the direction you want. We'll
talk about white serving others, not just having a job,
is the key to true wealth. And Jim's gonna tell
(02:10):
us how our identity creates our external world, and how
our external world is really just a projection of our
beliefs objectified. This is an incredible conversation with so much
value and if it serves you, let Jim and I
know you're listening. You can screenshot the podcast uploaded to
Instagram and Twitter. You can find me at c SC
(02:31):
Dan Mason, and you can find Jim at I Am
Jim Forton. A powerful thirty five minutes is in store,
my friend. We're going to teach you how to harness
the power of your subconscious mind with Jim Forton. Jim Forton,
what an honor. Welcome to life amplified, sir, Hey, Dan,
I'm glad to be here and I'm glad to help
(02:52):
everyone or be assistance to your audience. You know, one
of the topics that I have covered so much on
this podcast, and one of the things that we talk
about is how do you get out of your own
way and get unstuck. They're stuck in the grind of
the soul sucking nine to five job, maybe they're stuck
in the toxic relationship, they're stuck in their finances or health.
But then it's just like, Okay, you know, I've spent
(03:14):
all the time on the therapist couch, I kind of
intellectually get why my life is screwed up right now,
or why I'm not living at the level of how
I want. But yet they can't break through. They stay stuck,
and they're there and taking that next step forward. They
face the same fears, the same insecurities, And I think
so much of your work dealing for twenty five years
(03:36):
helping people reprogram the subconscious part of the brain is
going to be so powerful. And before we get into that,
I'm curious because I always my experience has been that
we're all here to teach what we've had to learn.
Tell me a little bit more about your story. What
was it that led you to do this deep dive
into learning to hack your subconscious and create the life
(03:58):
that you've created with successful coaching practice and everything else
that you're doing right now. You did hit on something
about subconscious free programming. It's interesting that everyone's heard of
the subconscious mind, yet almost no one knows anything about
it other than you know, professionals and scientists and all that,
and they still don't know a lot. But it's it
drives us, yet we don't know anything about it as
(04:19):
a population. So we'll get into that. I'm sure my
background when I was out of college I was chasing money.
I got into currency, trading foreign currency for X most
doing very well. I was very greedy. I lost all
of my money every night, like a half million bucks. Yeah,
And I was a stupid kid. I didn't have any money.
I didn't have any put aside in bank accounts and
everything else. I was a dumb kid thinking, Oh, I
(04:39):
got all this money, I'll just make more money. And
one of the financial markets collapse at night and wipe
me out. So I said to myself, well, how do
people come back from this? And I started reading the
motivational stuff zig Ziggler or less Brown, all that kind
of stuff. It wasn't enough because it was external. I mean,
un feel good for a few minutes, put the book down,
and go right back to Oh my gosh, my laps
upside down. Lost everything. Then I got into what's called
(05:01):
n LP and they were linguistic programming, and I studied
that for years and I still trained an NLP, meaning
I still teach, I still coach, and I still wasn't
getting the changes that I wanted at the level that
I wanted. Then I got into hypnosis, which they start
teaching a n LP, but I went on to get
certified as a Master Hypnotist and worked at the Hypnosis
Institute for years back in the early like nine, two thousand,
(05:22):
two thousand one, and I saw the changes that people
were making. I mean when I started learning this, the
dramatic life changes that people were making by self hypnosis,
hypnosis more programming your subconscious mind. One caveat people listening.
People think many people think that hypnosis is a parlor
trick because they see stage shows and all this kind
of stuff. Yeah, it can be used for that. However,
hypnosis was endorsed by the American Medical Association back in
(05:45):
the fifties. They they sense have changed that because of
their criteria. But even today Harvard, Stanford, Yale, Columbia, the
Mayo Clinic, National Institute of Health, the American Psychological, American
Psychiatric Psychiatric, the American Dental In, the British Medical Association
and all endorse the efficacy of hypnosis, which I call
it subconscious rep programming, which we'll talk about. They all
(06:07):
endorse it and the efficacy of it for healing and
behavioral change. So I know I talked really fast there,
but that's the background, very quickly, amazing. Let's dive into
this one of the things that people are always shocked
by when I talk about it, and I know that
you've mentioned this point in the past as well, is
of our thoughts, behavior, how we show up in the
(06:29):
world really isn't happening at the conscious level of awareness
that we just rehearse these patterns so much. Can you
speak to a little bit more on just how powerful
the subconscious is and how usually it's what's driving the
bus with any of the results that we're getting positive
or negative in our life. Yes, absolutely correct. Let's take
(06:49):
this to places subconscious mind and reptilian brain. Three large
parts of the brain. The predominant parts of the brain
are the prefrontal cortex, the part of your brain listening now,
the executive part of the brain and saying, okay, this
makes sense whatever whatever your brain saying, the limbic system,
the mammalian brain, which is the middle brain, the emotional brain,
and the reptilian brain, which is the smallest part of
the brain of those three and the oldest part of
(07:11):
the brain. It works on fight or flight, and that
part of the brain is the part of the brain
responsible for autonomic, nervous system and habits. Research at the
max Plank Institute, which is one of the foremost research
institutes in the world, has demonstrated that up to of
what we do is completely brain based. It's habit. However,
you got up this morning, whatever you did in terms
(07:33):
of your your behavior, you do every morning in the
same sequence. However, you drive to work, you drive to
work every day the same way. Whatever we do in
our lives. Literally, brain, I mean neuro just demonstrated, it's
proven is already determined by the brain, even while we
think that we're thinking about something, which means to demonstrate here, Um, Dan,
(07:56):
have you ever driven across town and you're in your
head and you get to crawl town and you're like,
how did I drive? I don't remember driving here? Sure,
but yet it's your brain and your unconscious mind, which
will go to in a minute. Your brain drives you
there and we have no conscious awareness of even driving
there for fifteen minutes. So that's one aspect, and they're
interwoven and nobody knows to what degree or how. But
(08:18):
then we have the unconscious mind. The mind and the
brain are two very different things. So then the unconscious
mind we have paradigms, which means our identity of who
we are now. It's about lunchtime where you are. If
I brought a plate of liver and onions and put
it in front of you, would you eat it? Uh?
Not my cham. I'm not on the liver and I'm
not team liver. Not team liver. Okay, But here's the thing.
(08:43):
You don't look at the liver and onions and say,
it's Tuesday. What I eat liver and onions today? I
don't know. What happens is your brain automatically says and literally,
like two hundreds of a nanosecond, oom, you don't eat
liver and onions. Therefore you don't eat liver and onions.
But that decision has been made at some point in
your past because you're working on brain autopilot. Wherever you
(09:05):
are in your life, if you're stuck in a job,
a soul sucking job, wherever you are is because you
were there on autopilot. And then people try to change consciously,
but they're running some kind of unconscious paradigm or habit,
and mainly the habit is fear that keeps them trapped
in the soul sucking job. So on the conscious level,
(09:26):
people say, well, this job is security, This job pays, well,
I know what I'm making every two weeks, But subconsciously,
there is a part of them that says, oh my god,
my needs won't be met if I'm not in this job.
Maybe my family won't approve of me. Is this the
sort of stuff that we're that we're getting to, is
(09:47):
the programming under the surface. Yeah, and it could be
a myriad of that, for example. And I mean this
in a very respectful way, because this is what the
population does. I've always been, always, for the most part,
been self employed since I was out of college, always
been an entrepreneur. Um, I was actually trained. I used
that word. I picked that word to go to college
and get a career and all that kind of stuff
(10:07):
never worked for me. Yeah, many people who go to
those jobs use the word security. There is no such
thing as security. It's an illusion. And that you know what.
People can save their entire life and get hit by
a bus every entire Monday, you know, retire Friday, and
they get hit by a bus on Monday. You know
when I lost all that money. There's no security. There's
security is an illusion. Um. And then you alluded to also,
(10:29):
and by the way, I think Warren Buffett said, if
you know, I think people want jobs for security, but
that's one of the most insecure places to be because
look at two nine, all these people working at all
these companies for twenty years, and they get acts that
is so fascinating. And I always tell people, like, as
much grief as the millennial generation gets, I think the
millennials have so much wisdom because they were the ones
(10:51):
who watched their parents laving away fifty hours a week
at a job and then just saw them get thrown
out the door in two thousand nine. They saw their
parents working hard to buy the dream home because that's
air quote, the American dream, and then that house was
worth nothing because the stock market crashed. Like, I just
think the millennials have such a different perspective because they've
(11:12):
seen the illusion and action. Yeah, and I'll come back
to your original question, but let me add we just
talked about somebody just a couple of minutes ago that
you had heard me on his podcast A well back,
and I did a seminar in two thousand and nine
because I wanted to help people, and I for many
years I taught subconscious persuasion and influence and I did
I did a seminar one people back in two thousand
(11:32):
and ten for mid level executives who were displaced. Now,
I live in Dallas. We have a lot of fortune
five hundred's, we have E D s and which is
not fortune? E D S, FREEDO, A J. C. Penny,
container store, mobile, Xon, etcetera. And I did a seminar
and I capped it at a hundred people. I made
it ninety nine bucks, so anybody could afford it. Mid
level people still told me, oh I can't afford Oh
(11:54):
my god, yes, yes. Now I asked the audience, I said,
how many of you have been unemployed for one year?
And literally about of the audience raised their hand. I
said how many of you been unemployed for two years?
And that covered every single person in the audience. Now,
mind you unemployed for a year. So let's get the
programming in a moment. Now, the person that you and
(12:15):
I just talked about prior to this call is a
millennial when he's thirty six, he is an online marketer.
And when we go back here to that room, I said,
how many of you have thought about starting an online business?
One person out of raised your hand, meaning people had
not thought about it. Then that person called me a
week later, got my numbers somewhere and said, well, what
(12:36):
do I do? And my thought was, why are you
calling me? Why not go figure this out? However, the
millennial that we talked about earlier as on his podcast,
will make ten million dollars this year online. Yet the
baby boomers are still actually a lot of the baby
boomers are still and the world is still necessary. I
mean the major corporations and all that, but a lot
of these people are so entrenched in the culture of
(12:59):
working for someone else for security. There is no security.
They're working their lives away and they're on these paychecks.
When I see people, I can't tell you they don't
like clients that are in their twenties that are making
millions a year with online businesses all identity as well.
One of the things that I'm always fascinated about in
my coaching, and I know that you work at the
(13:19):
level of belief and what I'd love to get your
thoughts on today are what causes the beliefs in the
first place, Because nobody comes out of the womb like
you know. We come out kicking and screaming and announcing
ourselves to the world. So at what point do we collapse?
And in my work I see so much of that
happened just because of trauma and inheriting a lot of
(13:41):
the beliefs of our parents. But when you talk about
the baby boomers and having many boomer clients myself, you
know a lot of those people grew up as children
of parents who were in the Great Depression, correct, and
that financial trauma of not having the needs met got
passed down in a new belief was created, even though
none of us really have to worry about standing in
(14:03):
the breadline anymore. You know, I have my own podcast,
and I speak at a lot of events, and I
talked to a lot of people, and I want a
lot of podcasts. You're nailing it literally. Most people, I
kind of have to generally kind of lead back to
more accurate comments, sometimes not most many, Um, you're you
got it? No, because my parents, I'm I'm I'm the
last of the baby boomers in my parents learned from
(14:24):
their parents, and my grandfather was a lot during the
Great Depression, and I even heard him say as a kid, well,
this is nothing compared to the Great Depression. You should
have seen that. So they passed and you are correct
that trauma onto their kids, who are generally our parents,
and then people you know, passing on the kids. But
the baby boomers are the first generation that are getting
relief from that because they were born in the eighties
(14:46):
and now they're seeing Bill Gates and people like this.
It's a whole different world. Amazing observation there. So when
we talk about so many of these beliefs that become generational,
you know, you can talk about your subsconscious programming. A
lot of it is shinner national and also why a
lot of times you see people who have a harder time,
a more difficult time digging out of a poverty background,
(15:08):
you know, because if their parents didn't do well, they
have a limited scope or vision of what they believe
is possible for them. How can somebody today start to
overcome this and be that transitional figure who says, you
know what, I am stepping into abundance. So I am
stepping away from working thirty years for the same company.
I am going to create my own schedule. How can
(15:29):
they start to address at that subconscious level to help
them move forward. That's an easy question and a big question.
So let's go back here. You'd ask when we start
the second question or a question ago. When we start learning.
We start learning the second we're out of the womb.
Even though we don't have cognitive function, around the age
of one or so, we already are cognizant of things.
One of my best friends, he and his wife have
(15:51):
their their daughters too now, and I was at their
house in California, and she went in the house. We're
sitting on the back porch. She went in the house
to look for her blankie, meaning her you know, her blanket.
She didn't know I was watching her, and she actually
went searching the house looking for her blanket until she
found it. Cognitive function, we start learning um literally, like
(16:12):
the second we pop out of the womb. We're video
camera and audio camera. And even though we don't have
cognitive function at that point, around the age of one
or so, we're already videotaping everything in our minds. And
that's where we start learning because we come into the world,
like John Locke said, a British philosopher, tabula rossa a
blank slate, and we learn from our parents. Now we
(16:32):
have fourth generations of families on public assistance in the
United States. Why because they learn it. So not always,
but a lot of times people that are born in
the poor families become poor. People that are born in
the wealthy families stay wealthy. But it's pretty common. This
is why you see people that are born in the
Jewish families they generally become Jewish, and people born in
(16:55):
Christian families they become Christian. It's because it is and
this is the word people don't like, but it is
indoctrinated into us now. A lot of people don't really,
they don't think about this. Dan, Where where did you
grow up? My early childhood in Houston, Texas and we
moved to Maryland when I was about eleven. Now in
the morning, um, in kindergarten, first, second, third grade. This
(17:16):
could bomb, but it generally happens to most of us.
Did they line you up and say the pledge of allegiance? Yes,
they did, Okay, well when you were five years old,
do you even know what allegiance is? Probably not, no,
not at all. So I pledge allegiance to the flag
and they're lining us up at five years old doing that,
which they do in countries all over the world for
their nationality. And guess what you're being indoctrinated, but we
(17:37):
don't look at it that way. Now, your parents and
your culture indoctrinate you with or about money, so then
we learn it. Now, your next question is most people
never break out of that. I grew up with a brother.
He never broke out of that. He probably works for
twenty twenty bucks and hours and ranch hand. Yet I
charge literally thousands and thousands of dollars per hour to
(17:57):
coach people. You know what I make in an hour,
he probably makes in a month. Literally, But we grew
up in the same household. Now, I early on, here's
the here's the thing. I decided when I was in
high school that I wasn't going to live like my father,
who was working class. Um, I decided that I wasn't
going to live paycheck to paycheck, even though I was
indoctrinated that way. And I was even berated because in
(18:19):
the early ages we were in a bad recession, and
my father and uncle would brake me and show me
the newspaper and say, how do you expect to get ahead?
Look at this economy we're living in. I have never
worked from that place. And people who asked me the
same question, how do you get out of it. I
look back to me and I'm like, you know what,
I just decided I was going to have a different life.
And we can dig into that more. But that's that's
(18:40):
that point that if they all point or success point about, well,
because see, we can have anything. Money is available, money
is everywhere, There's a million ways to make a million dollars.
But it's when we come to that decision point that
I'm not going to live that way. And for me,
that was the defenitive moment. So for a lot of people,
and maybe maybe you would agree with this, it gets
to the point where the suffering or the the circumstances
(19:03):
of the environment become so overwhelming or overbearing for you
that you have to make a non negotiable decision that
this is it. I'm stepping into a new way of
life and I'm not going back. Let me add their
two stories quick ones. Number one, be careful everyone listening,
because you can decide that you're going to do a
new way. But here's the thing. If you do not
(19:25):
change your money consciousness. Let's say that you're broken your mind,
You're always broke, and you're like, I'm not doing this anymore.
I'm gonna I'm gonna go out on my own. I'm
gonna start my own company. But you start your own
company and your money consciousness is still like money, it's
hard to come by. You will fail in that company.
Let me go somewhere else, and will come back to
that someone else that I coach. His company makes about
(19:45):
a hundred million a year. He's thirty five years old
and in two thousand and twelve, um and I've coached
Himon mentored him since two thousand ten and two thousand
and twelve. He finished a year broke two thousand and thirteen,
he finished, you're making a million dollars. I remember a
conversation and I said, what changed? And he said, I
decided that I wasn't going to be broke anymore. So Dan,
(20:06):
I'd like to dig into if you want. This is
your call and for your audience, but please be careful
of just saying, well, I'm going to quit this job
and start my own x y z business. If the
money consciousness has not changed, the x y z Z
business will fail. And you've been around the internet marketing
world for a while, I think yeah, about five years. Okay,
(20:27):
so you've seen a lot of people that are like
I'm an engineer, I'm not doing this. And I'm a salesman,
I'm not doing this. And I'm a I'm a housewife
and I'm not doing this. And I'm a librarian. I'm
not doing this. I'm gonna start my own online business.
Yet people fail. So it's at the level of belief.
There is still subconsciously a belief that money is not available,
money is hard to come by. We also subconsciously create
(20:52):
a situation that has to prove that story correct. Is
that what you're saying to some degree, Yes, you you're
on the right track there for sure. But let me
add something else. Okay, this is what I know. I
make millions of dollars per year, and I say that
for only for to help illustrate here is. But I
grew up working class, and I grew up where money
is hard to come by. Money is not easy. You
gotta struggle all that kind of stuff. The shift for
(21:14):
me was not about my shift in money mindset. My
shift for me. And this is what I teach people,
and people teach different things. But when you go out
and you serve people with an open heart, you find
people that need help and you serve them and you
serve them better than anyone else. Money flows to you,
(21:34):
So I don't People have asked me, Jim, when did
you shift your belief about money? Now? My belief is
that money flows into my life like water. I have
the evidence of that. But I also work from a
different perspective than most people. And this is something that
I've learned that I have found to be true for
me um and I found it to be true based
on physics as well. Is that money doesn't come from work.
(21:55):
See people go to mine to five jobs because they
want money. They think if I trade my hours, I'm
going to get thousands of dollars. Money does not come
from work. This is a little woo woo. But money
comes from the universe, and that is physics, which has
been demonstrated by the double slit experiment, which is an
experiment in physics which demonstrates that we live in obviously
(22:15):
well doesn't demonstrate, but we live in the atomic universe
and the physical world bends to our consciousness, which is
also ancient wisdom. So where I work from is the
more expansion that I create in the world, and not
just the value, but expansion and lives, the more money
that flows back into my life. And that's what I
call the reciprocity of life. So for somebody listening today
(22:37):
who's like Dan and Jim, I get it right, Like
I need to be able to open myself up and
step into a higher level of wealth consciousness. But I
also just open up my online banking and there's nothing there.
And I don't mean that to laugh about people's financial
struggles because I've been there. I yeh, I was the
(22:59):
guy that started a business when I left corporate and
lost all my money in the first eighteen months. Because
I have been this guy, so many people are looking
for the external proof before they can make the internal switch.
That I need to see six zeros in the bank
(23:20):
account or four zeros to believe that there's abundance available
to me. That's backwards thinking. We have evidence all around
us that that is backwards thinking. But how does the
person who has grown up now with the generational financial trauma,
who's still struggling, maybe working two jobs to get by.
Is there an actionable step that they can take today
(23:43):
that's going to help them step into a new way
of life. This is a matter of re education. We
have to re educate ourselves what we've learned about money
is wrong. And I'm going to go here out of
the limb. But if people explore this on their own,
I promise they're going to find the answers they and
looking for. So is it okay if I refer a
couple of books? Absolutely when people started coaching with me.
(24:05):
There's two books that I refer. One is the Complete
Works of Florence Scoville S C O V. E. L.
S H I N N. She wrote that book about
a hundred years ago. What I do want to point
out one caveat here is that she wrote it from
the Christian perspective. What the audio program tells you that
I agree with. If that doesn't resonate with you, change
(24:28):
the word God to divine force, divine energy, the cosmos, spirit,
whatever you want. The content in that book is solid
and it's the best book that I've ever read in
my life. And I also worked my brother in law
as a shaman, shamans or healers or Native American medicine men,
and he's taught me the same stuff in that book
(24:49):
about how to make how to attract money. That's one book.
Another book is called Dollars Flow to Me easily. It's
on Amazon. They're both on Amazon for like five bucks.
Dollars flow to me easily. His name is Richard Dots.
That book is phenomenal. When we work from money is
consciousness and consciousness is thought, which I'm sure you're familiar
(25:10):
with what we think, what we create, think and grow
rich classic. When we work from money is consciousness, money
is thought, and we work from abundance of that. That's
when we start attracting. And to prove that, have you
noticed that people who need the money the most they
think about not having it the most, have the least
amount of money. Yes. Absolutely. The people who are obsessed
(25:32):
over the lack in their life generally perpetuate more lack.
Correct people will get the book and a lot of
and I, like I said, these are the foundation, these
two books. I started my coaching program with these two
books because money is the biggest challenge for most people.
But it's the easiest thing to make, because there's a
million ways to make a million dollars. But I start
them on these books and people read them when they're like, well,
these are really good, and I say pick it up
(25:54):
and read it again and again and again, and tell
it becomes you. We have to become new consciousness, new
ways of thought which affect our electromagnetic vibration, because we're
all electromagnetic beings. And to prove that when a person
has a heart attack and they're unconscious, they get shocked.
We have an E G and an e k G,
and we can have some people right now, some they say,
(26:15):
you're saying, well, all this study talking, fine, don't believe it.
It's okay, it doesn't matter. But ancient wisdom demonstrates this,
and modern science demonstrates that we're all bundles of consciousness
and we attract the dominant object of our consciousness. So
if our dominant object is poverty, no money, poverty, no money,
that is our experience, and then we create a belief
(26:35):
that we have no money, and that becomes a self
fulfilling prophecy. Let's talk about the importance of the environment
that you're in when it comes to manifesting the wealth
or creating this new set of beliefs, because I think
so many people they listen to the podcast, they're motivated,
they're ready to go out and light the world on fire.
(26:56):
You know, they're ready to go live their purpose. But
then you're surround funded by the same circle of people
who might be dwelling in lack or might be negative,
or might be taken a dump all over your dreams
that you want to bring forward into the world. This
was a big thing for me personally. I actually came
from a family that did really well. My dad was
a successful CEO of a major broadcasting corporation at one
(27:20):
point in his career. But my dad was also like
a company guy. You know. He just believed that you
go to work and you put in the time, and
you hustle and you grind and you climb the ladder,
and you know, then you enjoy the golden years in retirement.
And then I also was in a relationship when I
started my business with a woman who's like, wait, you
(27:40):
want to teach people to go live their purpose. She's like,
nobody even has a purpose. We're like, we're born, we
got to work, we die, We brought in the ground
and getting by worms. So on one hand, you know,
I had very influential person in my life, and I
love my dad. He's a great man, but he's like,
you know, some just go back to corporate build your
business slowly. And on the other hand. I had somebody
(28:00):
who's like, this thing that you want to teach people
is a bunch of crap anyway. But notice that I
don't want to write what I do because you said
something pivotal there. What you want to teach a bunch
of crap anyway. But we live in a world that's
in financial bondage. By the way, everyone listening, I mean
this respectfully. I want you to have like an amazing life.
(28:21):
I want you to have a bank account full of money.
And this is not so like you can have which
I have, like a Porsche or a second home which
I have. That's not for that. We don't do. What
I tell people is we don't use money to define ourselves.
We use it as a tool to serve more people.
And mainly what I want to remove people from is
that grind. I mean, this sucks the life out of
(28:42):
people when they go to these jobs. They've got bad
managers and they can't see their kids because they're working
all the time. I mean, is this any way to
experience its existence on this planet is to be like
a slave to money. But the world lives like that.
It's the environments, It's the the impact of the environment
and your social coal on creating the life that you
want because you can, you can do the work at
(29:04):
the level of belief that if you're hanging out in
the same old environments, it's tough to move forward. Isn't
that beautiful question? I love it? Did did you know
that this is all medically scientifically documented. Did you know
that in the Vietnam War there was a significant amount
of soldiers, like fifty or even more that we're addicted
to heroin? Yes, Planet Simple as the Pentagon was very
(29:26):
worried that all these soldiers were gonna come back addicted
to heroin. Well, what happened is they came back and
they all thought the heroin. What research showed is that
the environment created the attic. When they change their environment,
the attic no longer existed. Our environments are vital now,
even me, I coached some pretty influential people. As a
matter of fact, you mentioned somebody's mastermind before, you know,
(29:48):
before we started. I hang out with that person's coach,
which has been a friend of mine for twenty years.
He's a legend in the industry. And when I'm hanging
out with him, I feel different because, I mean, this
guy's really the coach to the coach to the coach
of the coach. When I'm hanging out with him, I
feel different when I'm in his office or in his
house than i am when I'm hanging out by myself.
For people that aren't doing things in the world, and
(30:09):
I mean that respectfully because we're all doing different things.
My mom, her whole goal was to be a housewife.
I think that's honorable. She wanted to be a mother.
That's honorable. So it's not like, oh, you know, some
people set the world and five that's none of that.
But the environment. When I'm in different environments, I feel
different ways because of the people in my environment. And
a lot of people do your question, they have somebody
(30:30):
in the environment dragging them down. Let me go one
step further here, and my coaching programs, I see a
lot of this. Men or women will be married to
someone that's the one sitting on the couch. So people
in my programs are like, I want to transform my life.
I want to create something new and different. They have
more powerful life and the person at home is dragging
them down. And then we have to look at, well,
(30:51):
what is the quality of the relationship, And that's something
I don't really want to dig into because that's a
big can of worms. But to your question, you are
spot on. Environment is vital so much to unpack here.
What we're talking about at the end of the day,
then is changing the identity at the level of the subconscious.
Let's take that back to what we just talked about.
(31:12):
Let's say that either I've seen in both ways, both
both genders, a man or a woman, and they're like,
you know what, I'm stuck in this relationship. I want
so much more, but you know what, I'm stuck here
because of a because we have kids. Be I I
need the security. See, and this is also brain based.
At least if I'm here, I know what's going to happen.
(31:33):
D if I leave, I don't know what's going to happen.
And I can go even further. But that's all identity.
So this is even a primary level of identity. Is
what keeps me trapped in this environment. So then keep
on going. You're you're spot on. So the identity is
for many people is a sense of obligation to others.
(31:55):
It's also an identity of not being enough in some way.
I'm not an off I'm not resourceful enough, creative enough,
good enough, young enough, old enough, smart enough, secure enough, Dan,
You're nailing it seriously, got everyone listening. This guy knows
this stuff. And I thought, to a lot of people,
you know your stuff. We've got those identities, We've got
(32:16):
the identity of my my family history that I'll never
rise up above it. Or I've seen a lot of
I don't want to be more successful than my father,
and they never even explore this because if I am,
then what's my father going to think of me? Let's
keep on going. Yeah, you're this is the sweet spot
for everyone listening. And I'll give him, give him an example.
(32:36):
But you are correct many people. Um, somebody in my
group coaching right now, he was holding himself back because
he thought if he and his brother's his best friend,
but his brother doesn't really do well financially, and he thought, well,
if I make a lot of money and I have
a lot more than my brother, um, then my brother's
gonna resent me. He's gonna look down to me. Um,
what's going to happen if I have more money? Which
(32:57):
what's going to happen? There's part of the brain. Research
has demonstrated this that the brain wants predictability, and if
we can't predict what's going to happen, we do not act.
So a man or a woman equal opportunity. You know
genders here because I've seen both a man or a
woman that's in an abusive relationship, but it's predominantly women
will stay. The main reason is because they can predict
(33:20):
what's going to happen tomorrow, and research has demonstrated that's
a very powerful and driving force. Is that we need
to know, we want to know, we want to predict
what's going to happen, and we will stay in bad
environments as long as we can predict what's going to happen.
So let's dig in some more. But yes, I think
everyone listening you have let them there and nailed it.
Everything comes down to what is my subconscious identity? So
(33:42):
number one, I think is just building an awareness on
what your subconscious identity is. What do you believe about yourself?
What's dialogues? I want to take this apart for everyone. Okay,
So Dan, did you smoke any cigarettes today? I did not, come.
I have never smoked in my life. You are a
non smoker in your behavior, which means you're a non
smoker in your identity. So let's take this apart. Let's
(34:05):
bring it all the way home, all right. So I
didn't smoke either, because I am a non smoker in
my identity. We do whatever our identity is. So you
have just mentioned about well we have to look at this,
you know, awareness of identity. We don't need any awareness.
We just look at our external world. If you look
at your bank account and there's no money, that is
(34:25):
your identity. If you look at your bank account and
there is a lot of money, that is your identity.
Because your external world is your beliefs objectified, and your
beliefs come from your identity. And people have said to me, Jim,
if my beliefs are unconscious, then how do I know
what my beliefs are? That is easy. Look at your
external world. If you are in an abusive relationship, that
(34:48):
is your identity. If you are afraid to leave a relationship,
that is your identity. If you are in a healthy relationship,
that is your identity. So I tell people this is
that it's easy to do what you are. So if
you're a smoker in your identity, it's easy to smoke
and it's hard to do what you are not. So.
(35:08):
For example, you are not a smoker. Therefore it would
be hard for you to smoke today, right, it would
be very difficult. Exactly. Well, if you do, we want
to get that on videos. We can put it on YouTube,
get a good laugh out of it. But it's hard
for you to do because you're not that. Now, let's
go to what people want because they think it provides security.
If you are wealthy in your mind, it's easy to
(35:31):
become wealthy in the external world. If you are poor
in your mind, then it is hard, no matter what
you do with business or anything else, to become wealthy
in the external world, meaning your environment. Because you are
poor in your mind, your external environment will always reflect
your internal environment. Yet, we live in a world with
(35:52):
many the motivational speakers and the social media personalities that
will say go work until your eyeballs bleed, and hustle
and grind and all that stuff. And people go hustling, grind,
but they're pour in their mind. Therefore they hustle in
the grind for pennies instead of millions. If somebody wants
to be aware, all they have to do is take
inventory and perhaps journal about the things in their life.
(36:13):
That aren't going the way that they want and that
will clude them into subconscious identity. Yes, look at your life,
look at your entire life, and even your health. I mean,
if you're seventy pounds overweight, now let me share with you. Also,
there's so many factors here. We live in a culture
in the United States that's an instantaneous culture, and it
thrives on immediacy and things like fast food. Not only
(36:35):
that people are being manipulated because the fast food companies
know how to actually set off trigger centers in the brain. Um,
did you know, for example, that Dorrito's knows how many
pounds of all this is all research demonstrated. Dorrito's knows
how many pounds of pressure that they have to actually
cook the dorrito too, so when you bite into it,
it has that crackle to it. They cook them to
that temperature deliberately to create that experience. Cheetos puts the
(37:00):
which I don't eat any of this stuff anymore and
I used to, so no judgments, I haven't. I haven't
eaten like that in twenty five years. But Cheetos puts
the orange stuff on Cheetos and you have to lick
your fingers, do you know why when you lick your fingers,
your fingers are some of the most sensitive parts of
your body. It releases endorphins in the brain, makes you
feel good and ties the brain and feeling good to
(37:22):
eating cheetos. McDonald's knows that the brain, the older part
of the brain, thrives on fatty foods and salt. Look
at the French fries. I mean, I'm telling you I
haven't eaten McDonald's in twenty five years, but McDonald's fries
are pretty darn tempting. But see, so when I say
a lot of our environments have been created through route
behavior and habit over the years, and we don't think
(37:43):
about that. So when I talked about weight, is if
you're seventy, you know, let's let's say at one point
you were trimmed, but your fifties sixty seven d pounds overweight.
Most likely that has been conditioning, which is habit, which
is now turned into identity and you air quote see
yourself as an a wait person and then the identity reinforces.
So the identity has been there, it's reinforced. We've learned
(38:07):
now how to take inventory to build awareness of what
the identity is if we didn't know that we had one.
I am curious the next step for somebody to transcend
the identity is blank? What is that? Awareness? Is great?
How do they transcend it? I would this is what
I would tell people is And by the way, I
(38:28):
don't know the guy and he owes me some commissions
and I'm just kidding. There's not a lot of books
out there on habit. I have not read his book
yet because I teach habit at a subconscious and brain
based level as well. There's a book by a guy
named James Clear C. L. E. A. R. And it's
called Atomic Habits. Again, reference that book on this podcast
many times. That's awesome. I tell everybody that you don't
(38:50):
get in life what you want. You get in life
what your habits are. And habits are actually very challenging
for a lot of people to break these. I don't
know how to break habits, and I don't know if
James Clear teaches that in this book. But I actually
broke a twenty year diet coke habit because that stuff
is addictive, literally in an hour, by learning the dialogue
(39:10):
with my reptilian brain, the older part of the brain.
What I tell people to do. And I probably should
write a book on this as well. I don't know
what's in James Clear's book, but you know what I've
I've I've heard enough about it that hey, go get it.
But habits, habits create you don't get in life what
you want you get in life. Your habits and your
habits are both people think their only behavioral that's incorrect
or only part of the story. What are your thought habits?
(39:33):
Because what you think, you think over and over and
over and over again. I would start small, something very small,
like making my bed every day, and start training the
brain to be disciplined with new habits. That's the place
to start in my interpretation. Absolutely well, Jim, this has
been more than I expected. My friend. What an awesome
(39:54):
conversation and truly an honor to speak with you. I
appreciate you joining me today. Where can people find you online? First,
thank you for the invite. This information is so necessary
for people. And somebody once said to me, what's your
You know, what would your USPB your unique selling proposition?
And that would be liberating people from themselves because we
trap ourselves. Um easy, um. Jim forton dot com, my
(40:18):
name Jim Forton dot com. My podcast obviously is on iTunes,
but it's also we list episodes on jim Ford dot
com on a weekly basis. Amazing, Jim, such a pleasure.
I hope we get to do this again soon. Thank
you so much. Yes, thank you so much, and I
wish the best everyone. That whole interview chock full of
ah ha moments and breakthroughs, but perhaps none bigger for
(40:41):
me than the conversation about subconscious identity. Your life is
a product of your standards, and also remembering that none
of us get what we want in life, but we
all get what we believe we deserve. So all you
have to do to see what your subconscious identity is
is take a look at the results that you're getting.
(41:01):
This is one of the things I see in here
most often from so many people who reach out to
me after listening to the podcast. They want to invest
in mentorship and coaching, They want to move their life forward,
but so many decisions that they're making is happening based
on their current subconscious identity. People say, well, Dan, I
can't afford to invest in myself right now. Once I
(41:21):
create more money, then i'll call you back. But at
the level of identity. It's all about struggle, it's all
about financial scarcity, and they continue to make decisions that
perpetuate that. So really one of the best ways to
upgrade your identity is you have to make a choice
from the part of you that you want to bring
forward instead of the part of you that's going to
(41:43):
keep you stuck. When I signed up for my first
high level mentorship program, I didn't have the money in
the bank to pay for it, but I knew that
it was something that I wanted to create. I knew
I wanted to have more wealth in the bank, so
I just invested. I put it on a credit card,
and I said I will figure it out later. But
choosing to make a decision from an identity of wealth
(42:04):
and possibility instead of struggle and limitation is what changed
everything in my life and in my business. So the
first step to committing to a new way of life
is you have got to make choices from the identity
you want to bring forward, not from the identity that
you presently have. This conversation can apply to your finances,
it applies to relationships, health, wherever it is you're trying
(42:28):
to amplify your life. I love this conversation with Jim.
If this serves you, please let us know you were listening.
We'd love to connect with you. Screenshot the podcast uploaded
to Instagram or Twitter. You can tag me at c
sc Dan Mason and you can find Jim at I
Am Jim Forton. Also check out his podcast, which recently
(42:49):
debut top ten on Apple. So kudos to him and
we'd love to get him back on the show in
the future. Hey, if you're looking for some mentorship and
coaching to help you in a great what you're learning
and actually apply it to your life. You know, there's
no bigger tragedy than when you have the aha moments
and then you just put your phone away and you
wake up tomorrow morning you're like, oh, yeah, what was
(43:10):
that stuff? Dan and Jim we're talking about. We want
to get you into implementation and action. That's what my
coaching programs are all about. I do have a couple
of v I P spots left in the month of August.
You can go to my website Creative Soul Coaching dot
net for all the info on that. Also, for my
friends in South Florida, I'm going to be in your neighborhood.
I'm going to be in Fort Lauderdale August twenty nine
(43:33):
through August thirty one and will be available for in
person intensive sessions with me. So just reach out through
all the contact information in the show notes. We can
get you scheduled and will link up face to face.
Would love to be able to work with you in person,
help you create massive momentum so that is the best,
(43:54):
most amplified year of your life. In the meantime, turn
down the volume on your negativity, turn up the volume
on your purpose so you can live life amplified. I'll
talk to you next week.
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