March 27, 2015 • 23 mins
Boogie Dash and Luke Pascal stop through to discuss their cookies and just how they started their business.
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Episode Transcript
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Speaker 1 (00:01):
Realty for Real celebrities joined the Breakfast Morning Everybody's DJ
Envy Angela ye show, I mean the guy. We are
the breakfast club in the building. Today. We got some
special guests. My son has Cookie Cookie Cookies and Luke
Pascal a come onrning guys. First of all, Master Luke, y'all.
(00:23):
You know both of y'all are twenty three young entrepreneurs.
I see y'all popping up with all different types of
businesses cookies and DJ restaurants and DJs and all kinds
of stuff. So my first question is, how did you
guys get into business? Uh? We started off at DD
one seventy two. What's that the club that was my
dad to interviews? Uh, we started off at DD one
(00:50):
seventy two. Um, I was making music for a year.
Then he came over. I was showing him how to
making music. So we started off throwing parties afterwards. And
the funny thing about that, as my dad came in
was like, yo, oh, y'all do want this making music?
Not making no money? Throw a party. So we had
twenty four hours to throw a party. Let's success less
(01:10):
fight like thirteen. Yeah, it was late at night. We
didn't even sleep that night. In the morning, so he
told y'all throw a party at twenty five through a
party and makes some money or yeah, it was like
one the reality show. Yeah, he was like one am.
He was like, throw a party tomorrow. Why not to
be tomorrow, why not have some time? It was today
because it was technically after true, Yeah, it was that day,
and uh we threw a party. It was success. Like
(01:32):
five kids showed up. It was so popping that the
kids were like, why are you not charging? And it
was like, I finally start charging to make money if
you said the whole party make money. He sent through
for free first to get the cultivating and then afterwards
we started throwing more parties. And we were throwing at
his restaurants, choir or my oil factory and restaurants. Yeah,
(02:00):
and uh we were throwing parties at oil factories, which
is crazy because people would be whatever they were doing,
burning fire, like, yeah, your kids have retarded your fathers
in oil. That's how we got the oil factor. Okay,
got you got so you're throwing parties there saved a
bunch of money. Um. Then we started chiefs Luke your
(02:20):
father's in the restaurant business. Yeah, he's in the restaurant business.
He owns a company called Art Restaurants and they got
about maybe like forty concepts around the country. Yeah. So
you know, we used to have a bakery called Columbus
Bakery and it was right around the corner from where
we went to school Columbus Columbus Bakery now not Crumbs, um,
(02:42):
and we would go get cookies every day after school
and uh for lunch or for lunch even and uh,
one day, um, I just wanted some cookies. At DD
one seventy two, I saw an interview what you said that.
I was like, how high was he? He really wanted
to He was like I really wanted this one. I
(03:05):
am a cookie head, you know, so I'll always eat cookies,
Like if they're there, I'm eating them. Yeah. Yeah, I definitely,
Oh my god, because cookies don't even matter. These cookies,
these cookies, and yeah, these cookies. I mean, we have
a great chef of Vico or Taka. He is amazing.
(03:26):
I mean he just knows how to make any pastry,
any bread. He's incredible. So all the capital the startup
business came from throwing aparties. Yes, and then you use
that to pay people to bake the cookies. And well
what we did was we partnered up with a lot
of different people. So, in my opinion, the way you
start a businesses you want to bring in the people
(03:47):
with the talent, you know, the experts. Yeah, exactly. So
we have a great designer, Marcus Allen. We partnered with
Vico and we just built this brand together. And that's
what you paid wages and bakers just off the point. No,
we just kept flipping it. Yeah, but before we even
had a package, we were into Fairway Market, which is
like the biggest market in the city probably, So we
(04:10):
went in there with a tray of cookies and they
just liked the cookies so much that they were like,
all right, pack it up really well for me. Yeah, yeah,
they were. They were impressed. I mean, you know, we
were nineteen years old. It's kind of hard to say no,
a nineteen year old I guess now what you what
you said, it's very important, but you said, but it
(04:31):
depends who you have got behind you. So your fathers
in the restaurant business, your father of course, the DamID Dash.
How could some kids who don't have those kind of
connections do what you got are doing well. I will
say that the hustle is probably more than ours. So
we got it easy because our fathers paid the way
for us. But hey, we met a bunch of kids
who were hustling just like us and just keep pushing.
(04:54):
Like all, because somebody says no one time doesn't mean
that you failed and stopped the business is you fail
a lot to get successful. It's not like a straight
successful successful pass. You don't hit one out the park immediately, exactly.
It takes a while. We've been doing this for like
five years. Restaurant that your restaurants in Jersey, our own
(05:15):
restaurants restaurant. Because I know you guys are doing a lot.
Can you guys be in and oversee everything that's going on?
As Like I said, there's a lot of partners involved,
you know, So that would be my answer to your
question as well. Um, if you can bring something to
the table, you know, partner with someone who could bring
something else to the table. You know, maybe you have
(05:37):
the talent, but somebody else has the finances, exactly like
I can't. Like I'm not a good cook, you know,
so we brought Vico in and I can't reach the
masses by myself, like he can't, you know, so betweens.
I know how to now I've learned. But yeah, but
we got We brought in another chef, actually, the chef
(05:59):
of Clyde Frasier's, which I think you did events there. Yeah, yeah,
that place, that's what my father is. Yeah, that's my father. Now.
That was that was the chat of going around yesterday
that he was your father. Who Clyde Fraser. Clyde Fraser
is not my father. Fraser Wall Fraser is not my father.
Could tell sin idiot his daddy. You think that he
(06:26):
just owns that restaurant himself. Yeah, come on, he's not
here right now, he's failing. He was like, No, that's
his father. I'm like, how the hell is he is adopted?
Definitely not my father, definitely not. But I know him
and his wife. Yeah, Patricia, Yeah, she's always there. She's great.
The whole the whole team over there is great. I
(06:46):
actually managed over there for a year. Yeah. I was worked.
I worked. You hadn't had a job. I had a job.
I had a boss and it was it was terror Gray.
I was That's what my dad said, hustle for your
last name. I was lucky. I had an opportunity to
work for my dad, but that's what made me do this.
I don't I don't want to work for someone ever.
(07:07):
I think it is important though, Like if you are
going to work and be you know, probably owner a
restaurant or invest that to go work at one and know, well,
it's better to work, you know when we work in
the restaurant, both of us. If you go there, you'll
see both of us, you know, hands on. Yeah, it's
in the Medallands race track. Um, you know we did
(07:28):
it over that Metalands dope too. Yeah. Have you been there? Yeah? Yeah,
they got a dope club and there to its real
victory is get it to the masters. Yeah, so y'all
making enough money off chips to be able to open
up buns. Well, we have to end at the race track.
So they had a failing business over there. Um, and
we had an opportunity that we This opened the door
(07:48):
for a lot of opportunities. Pretty much. You went to
school together, met like sixth grade or something. Yeah, so
y'all been sitting around talking about stuff somewhat. Yeah. About
five years later, Yeah, we produced music too. We're about
to drop a single, uh and our record label with
mirrors actually, or we're gonna drop the single with mirrors
(08:10):
our record label together. Yeah, he's already had a tract
with him before he got signed, and it's about cookies definition. Yeah,
that's the name of the song. So maybe we'll drop
to the album artwork today. Do you have any plans
of doing like a television show or anything like that.
(08:30):
I'm actually outside to cut you off, but I'm actually
in the middle of doing one now growing up pimp
hop and we're working out of dealing with some other people. Yeah,
it only makes sense. Yeah, yeah, working on commercials, so
why not? So so the comments your father made here,
he always instilled that in you from day one, Yes
he did. Did he let you talk? I love better
(08:54):
than It's like, don't say anything. That's just what he
gotta say. You believe in what he said about people
shouldn't have jobs. He didn't say that well with people
who have jobs, Well, listen, it depends from who. Like
(09:14):
if you're not doing anything, if not growing, then I
don't want to say there's no private like you gotta
by all means do your hustle. But like for you guys,
I would say you guys should start your own radio station.
You all have a pretty shore over one hundred thousand
followers on Instagram. I think that we all we come
here and we come together. This is kind of the
core of allowing us to go and do things in
(09:37):
our own. It might not it might not be us
starting our own radio station, per se, but we all
have our own separate ventures that our own. And the
one thing that people missed at your pop said, there's
nothing wrong with taking the capital that you make from
another place and investing it in the other things that
you want. And if you I'm not gonna watch to
walk away from a six seven figure job. And the
most the most important thing about being a boss is
(09:58):
having good employees behind you. I mean that is the
most important. So there's definitely no shame in being an employee.
But there's certain people that were born to be employees
and born to be bosses. But but you can't be
a good boss if you don't have great employees. And
that's the bottom line. Did y'all get any backlash for
y'all employees like yo, what your father said? No, they
(10:18):
actually loved it. They're like, yo, I want to be
a boss now. Inspire it's inspiring. After that interview, people
started like coming up and Eddie's a chef all of
a sudden, And then don't they make it difficult for
y'all though you got chiefs and Indians. Though I'm talking
about this as far as like with the employee, you
gotta have chief Indians. You know what the shame in
this in the world nowadays is when you're born, you're
(10:42):
you're you're answering to your your parents. Then when you
go to school, you're answering to a teacher, and you
go to college, you're answering to a professor. You know,
you're always answering to someone, and then you're still answering
to to taxes and the government. And after a while
you say, Okay, you know what, if I'm going to
make my own money, I want I don't want to
answer to someone. And you're always going to be answering
to your consumer and your customer. And that's the most
(11:05):
important thing about being a boss that in the employees,
and I think in the early stages in your life,
it's more you're learning, you know obviously, like you go
to school, because you're learning from somebody who is supposed
to be teaching you that you're learning. But but after
a while, you know, for me, at least, I just
can't college. I didn't know what I wanted to do
when I got out, but when I was there, I
(11:26):
took a lot of different courses that helped me define
what it was that I was most interested in and
then home that talent. That's why I respect what y'all
doing because it seems like y'all are focused, y'all know
what it is y'all want to do, and that's very
hard to find for kids y'all age, right, Yeah, I
mean there's knowing our age we're doing. That's actually what
they're doing is though. But you know what one thing
that Dame said that I agreed on is he feels
(11:47):
that we should invest in ourselves and make sure that
people put money to the side and invest. We do, no,
I know we do, I know we do, but we
usually don't do that, and young people usually don't do
that unless it's inherited or talk from family members like
my parents. You know, they worked on their life. That
wasn't me. I'm a little different. But like you know,
the only thing that I didn't like what he said was,
you know, people get misconstrued when people go back and
(12:08):
forth and argue. And when he said that people who
work don't have dignity people you know, people and proud
in their job and themselves, people really take that really
harshly because they work every day, you know. I mean
a lot of people don't have a dad like Dame
Dash or like yours who has money, so they gotta
work to put some money to the side to save
so they can create their own. A lot of people
took that a little harsh was really upset by that,
(12:30):
you know, I mean, you know what I think he's
He's an inspiring guy. He is, and he the best
worst life coach ever means been the best for us.
The only reason we're sitting here is because of him
and my father and our partner's father, our partner Sam.
He's another reason why we are able to do what
(12:51):
we do. That and hit me on Instagram was like, hey,
we said, because that's why mentorship is very importantly. Now,
what about you as as sons of people who are
successful in business, do you ever feel like you have
to teach them something because you know you are the
younger generation. It's a different kind of parents. Yeah, all
the time, because I'm sure you have to go back
and be like, Okay, you guys need to be more
active doing this and to what are some things? You
(13:13):
would say? My father's seventy one so ended in late yeah,
and he's in better shape than everyone in this room too,
which is probably which is the craziest thing. But you
know he's he listens, you know, but you can't just say, like,
if you're Joe Schmoe and you're going to talk to
your father, why isn't gonna listen to you? You know,
I think after a while, you know, when you accomplish
(13:34):
something and you you do something that no one at
your age can do, that they'll listen to you. You know,
Like I'm in a position now where I can do
a lot of different things to help him and his
company grow, right because he probably has more of a
traditional business stance from how he was. You know, the
way my dad's business is run is is he just
wants the customer to be happy. So the kind of
(13:56):
things that he's done that I've seen him do, I
think he's crazy. But like the be people that will
be driving to to a restaurant and then the restaurant
will be closed, he'll pay for the gas, you know,
he'll he'll put them in a hotel for the night.
I mean, yeah, and that's the best. BA. I will
always go back to that restaurant, and then you'll tell
someone about it, and then that person will tell someone
(14:18):
else about it. You know. It's like if someone like
some guy ordered some cookies in the bag opened in
the mail. You know that's not my fault, but I
just sent him three more back the next day. You know,
it's all about the customer, right, absolutely, no business exactly.
Y'all got a polar polar free thos that's coming h
(14:40):
that's going to translates to in English? Yeah, fried chicken?
Yeah it was we thought that name through Um made
that in the car ride back from once. Yeah what
about poy or. We turn to our chef, actually Armando,
and we were like, he's a cheferd clads and we
(15:01):
were like, yo, how do you say fried chicken in Spanish?
Free throw? Okay? That's why I like classes because they
have really good food and it's a sports bark, but
it's like a more the food there. The food is
better than you think of, like you think a sports
bar food, you don't really think the food is well
when where that's a high class we're not really supposed
to say sports bar that that's not what they wanted.
(15:23):
They wanted to be a high class restaurants. Kind of
turned into a sports park. But it has TVs everywhere
and fifty all go there to watch, you know. I mean,
it's that place is huge. Yeah, it ain't too many
guys doing what y'all do with y'all age and y'all
got the business talk down, you know what I'm saying,
Like girls probably real open over that young girls. These
(15:50):
might be the guys the trap. Okay, stop going up around.
It might be the guys the trap right here. Man.
We appreciate you guys for joining us, and that's gonna
open probably in the next week or two, so righting
them in then here poil frietos. Here there's a piece
of spot next door, hopefully you know amouse To God's ear,
(16:14):
have you guys taken any losses yet in business since
you said you have to lose sometimes not any big losses. Yeah,
I mean you're like a good to the top. You
want some cookies, chocolates tremendously at the Yeah, I mean
we got great partners. That's really what it is. We
have great partners all the way around, and you know
(16:35):
we're able to come out here and talk. You guys
better throw some clubs at the medal, ass that's what
you gotta do. Those some parties at the medal ads
get people there. We're trying such a dope spot and
a lot of people never even been there. Yeah, victory
is I mean they got six TVs outside like the
size of this room. I mean yeah, and then you
go to the rooftop. I mean, you guys should come
out there. Maybe you guys should do an event out there.
(16:56):
I try to do a last we can get it together.
So you guys are product of dating. Remember bag philosophy.
So I think another thing people misconscrewed. They felt like,
you know, he was saying like you could just get
up off the porch tomorrow and be a boss, Like
come out the womb and be a boss. But no,
y'all got partners. Y'all have I guess financial backing. Like
you know what I'm saying. Oh, I wouldn't say that
you come out the womb being a boss, but like Pencil,
(17:18):
where you grow up and what people are doing around you,
and like, luckily we had bosses, fathers as bosses, so
they at the wound pretty much. We came out as
bosses because that's what my dad instolet to be, Like, Yo,
you don't want a job, you know, do this. I
actually worked for my dad for a month and I
hated it because Daddy, yeah, yeah, act like I have
(17:42):
to work for them, and I'm like, what is going on.
I'm the only one who actually makes money outside of here,
DJ and I started to take out the trash and
drive around. Get that, I'm just gonna make things for
me to do for myself. And then that's how a
lot of things happened. Did he scream on you like
all the time a time? My dad was not screaming
when he was up here. That's him being that's hard,
(18:05):
I'm coming out. That's something like this being masculin And
that's just some conversation with you. I told about yesterday.
It was like he was his delivery. I'm like, yo,
that's the thing I've been watching some backstage. He just
wants to inspire people. I mean, look at him. This
is a guy that's that's brought out the best in
so many people. You know, Kanye West, jay Z, Rachel Roy,
I mean in fashion music and now we're doing food.
(18:28):
I mean, it's crazy. This guy's accomplished. It's very when
he has problems with people, like and he goes off.
Does that mean that when you see them as it
awkward or do you just like all right, my pop
so back. If you see Jim Jones, is it just
like you just act like you don't see him? Like
I am, like, what's up? That's it? Right? Cool out
(18:49):
a little bit maybe forever though, Like that's that's like
my dad's little brothers. So you know, you beat for
a family sometimes, but it's still all love. I even
saw you posted. I saw you posted to pick up
a Leah once he was he was around it you
met it was I was. I was crying when she died. Wow,
how are you? I want to say, like like nine, okay, okay, yeah,
(19:13):
you definitely remember. I like the lot. Well, listen, Luke
Pascalley's Young Entrepreneurs is the Breakfast Club and tell them
all the businesses right fast. They no chips, cookies, all
for one, records, buns, sandwiches, play free to what else?
(19:34):
Got dirty napkins? Dirty napkins? I don't even know what
else we got. We got so many businesses. Yeah, we're
gonna put out the music. How much of the businesses
is the alone, it's all equal, Yeah, how many parts
partners exactly? All right? Thirty three point three three three
three three buns. We got more partners we got We
(19:57):
got Sam Juane Seen, Armando Cortez, Vika Artega and then
us two. So, you know, and I wanted to answer
your question about becoming a boss. You know, if there's
certain people like my father. He's a high school dropout, Yeah,
and he worked yet he worked in clubs and he's
(20:24):
just a people person. So his partner right now, he
used to let into the clubs and one day he
bumped into him on the street. And that guy gave
my dad an opportunity to become a boss. And his
work ethic proved to Michael Weinstein that he could run
(20:45):
a company. So we are people that work with us
right now that we see in the future could potentially
be a very important piece to the puzzle, you know,
And these are these are people that will be bosses.
They have those leadership qualities, Yeah, they have leadership qualities.
You know. We got a guy who who comes to us.
(21:08):
You need anything, You need anything. Every single time I
see him, you need anything, that's Eddie. That's Eddie. And
he's becoming a chef. And best believe, when we open
a store, he'll be running a store. And that's how
you become a boss. When you got to prove yourself.
You know, you can't be lazy, because nowadays everyone's just lazy,
and interns will go on to do great. Yeah, of
(21:32):
course they are here because I do feel like, even
when you're working somewhere, if you're not getting paid in
it's an internship, you should still treat it like you
are because you know who is watching. You should still
learn everything you possibly can and actually care about it.
You know, if you care, you're gonna become a boss.
It's just gonna happen, you know. Yea. We even had
an intern who came up and now we pay him.
(21:54):
Who is Marcus. Yeah, he was intern for like a
year and now he did all the designs. He designs
everything from Even in that learning process, it's more about
what you're learning than how much money you're making. I
feel like, at first, in the beginning end that you love,
eventually you will make money doing it exactly. We don't
take a paycheck, you know, we just invest. I mean,
(22:15):
you got to prove yourself. You can't just there's different ways.
Some people have different paths. We're lucky we can. Our
doors are kind of open already, you know, but some
other people got to open the door, right. Well, we
still put in the work. We definitely put in the work.
I package these cookies. I packaged all of these. But
it's also invested. Like you said, when you got partners
(22:36):
and you don't got to put up everything that you own.
Well that's the other thing. We dump our life. Yeah,
we put up our life. We didn't. We didn't really
put up money. You know. We were able to do
a lot of things for a little to no cost
because our doors are open. But if our doors weren't open,
you know, I would say that we would probably be
(22:56):
halfway to where we are today just because of our
work ethic. You got of the work ethic. There you
have it. It's the Breakfast Club. Tell Dame he's welcome anytime.
Realty for Real celebrities joined the Breakfast Morning Everybody's DJ
Envy Angela ye show, I mean the guy. We are
the breakfast club in the building. Today. We got some
special guests. My son has Cookie Cookie Cookies and Luke
Pascal a come onrning guys. First of all, Master Luke, y'all.
(00:23):
You know both of y'all are twenty three young entrepreneurs.
I see y'all popping up with all different types of
businesses cookies and DJ restaurants and DJs and all kinds
of stuff. So my first question is, how did you
guys get into business? Uh? We started off at DD
one seventy two. What's that the club that was my
dad to interviews? Uh, we started off at DD one
(00:50):
seventy two. Um, I was making music for a year.
Then he came over. I was showing him how to
making music. So we started off throwing parties afterwards. And
the funny thing about that, as my dad came in
was like, yo, oh, y'all do want this making music?
Not making no money? Throw a party. So we had
twenty four hours to throw a party. Let's success less
(01:10):
fight like thirteen. Yeah, it was late at night. We
didn't even sleep that night. In the morning, so he
told y'all throw a party at twenty five through a
party and makes some money or yeah, it was like
one the reality show. Yeah, he was like one am.
He was like, throw a party tomorrow. Why not to
be tomorrow, why not have some time? It was today
because it was technically after true, Yeah, it was that day,
and uh we threw a party. It was success. Like
(01:32):
five kids showed up. It was so popping that the
kids were like, why are you not charging? And it
was like, I finally start charging to make money if
you said the whole party make money. He sent through
for free first to get the cultivating and then afterwards
we started throwing more parties. And we were throwing at
his restaurants, choir or my oil factory and restaurants. Yeah,
(02:00):
and uh we were throwing parties at oil factories, which
is crazy because people would be whatever they were doing,
burning fire, like, yeah, your kids have retarded your fathers
in oil. That's how we got the oil factor. Okay,
got you got so you're throwing parties there saved a
bunch of money. Um. Then we started chiefs Luke your
(02:20):
father's in the restaurant business. Yeah, he's in the restaurant business.
He owns a company called Art Restaurants and they got
about maybe like forty concepts around the country. Yeah. So
you know, we used to have a bakery called Columbus
Bakery and it was right around the corner from where
we went to school Columbus Columbus Bakery now not Crumbs, um,
(02:42):
and we would go get cookies every day after school
and uh for lunch or for lunch even and uh,
one day, um, I just wanted some cookies. At DD
one seventy two, I saw an interview what you said that.
I was like, how high was he? He really wanted
to He was like I really wanted this one. I
(03:05):
am a cookie head, you know, so I'll always eat cookies,
Like if they're there, I'm eating them. Yeah. Yeah, I definitely,
Oh my god, because cookies don't even matter. These cookies,
these cookies, and yeah, these cookies. I mean, we have
a great chef of Vico or Taka. He is amazing.
(03:26):
I mean he just knows how to make any pastry,
any bread. He's incredible. So all the capital the startup
business came from throwing aparties. Yes, and then you use
that to pay people to bake the cookies. And well
what we did was we partnered up with a lot
of different people. So, in my opinion, the way you
start a businesses you want to bring in the people
(03:47):
with the talent, you know, the experts. Yeah, exactly. So
we have a great designer, Marcus Allen. We partnered with
Vico and we just built this brand together. And that's
what you paid wages and bakers just off the point. No,
we just kept flipping it. Yeah, but before we even
had a package, we were into Fairway Market, which is
like the biggest market in the city probably, So we
(04:10):
went in there with a tray of cookies and they
just liked the cookies so much that they were like,
all right, pack it up really well for me. Yeah, yeah,
they were. They were impressed. I mean, you know, we
were nineteen years old. It's kind of hard to say no,
a nineteen year old I guess now what you what
you said, it's very important, but you said, but it
(04:31):
depends who you have got behind you. So your fathers
in the restaurant business, your father of course, the DamID Dash.
How could some kids who don't have those kind of
connections do what you got are doing well. I will
say that the hustle is probably more than ours. So
we got it easy because our fathers paid the way
for us. But hey, we met a bunch of kids
who were hustling just like us and just keep pushing.
(04:54):
Like all, because somebody says no one time doesn't mean
that you failed and stopped the business is you fail
a lot to get successful. It's not like a straight
successful successful pass. You don't hit one out the park immediately, exactly.
It takes a while. We've been doing this for like
five years. Restaurant that your restaurants in Jersey, our own
(05:15):
restaurants restaurant. Because I know you guys are doing a lot.
Can you guys be in and oversee everything that's going on?
As Like I said, there's a lot of partners involved,
you know, So that would be my answer to your
question as well. Um, if you can bring something to
the table, you know, partner with someone who could bring
something else to the table. You know, maybe you have
(05:37):
the talent, but somebody else has the finances, exactly like
I can't. Like I'm not a good cook, you know,
so we brought Vico in and I can't reach the
masses by myself, like he can't, you know, so betweens.
I know how to now I've learned. But yeah, but
we got We brought in another chef, actually, the chef
(05:59):
of Clyde Frasier's, which I think you did events there. Yeah, yeah,
that place, that's what my father is. Yeah, that's my father. Now.
That was that was the chat of going around yesterday
that he was your father. Who Clyde Fraser. Clyde Fraser
is not my father. Fraser Wall Fraser is not my father.
Could tell sin idiot his daddy. You think that he
(06:26):
just owns that restaurant himself. Yeah, come on, he's not
here right now, he's failing. He was like, No, that's
his father. I'm like, how the hell is he is adopted?
Definitely not my father, definitely not. But I know him
and his wife. Yeah, Patricia, Yeah, she's always there. She's great.
The whole the whole team over there is great. I
(06:46):
actually managed over there for a year. Yeah. I was worked.
I worked. You hadn't had a job. I had a job.
I had a boss and it was it was terror Gray.
I was That's what my dad said, hustle for your
last name. I was lucky. I had an opportunity to
work for my dad, but that's what made me do this.
I don't I don't want to work for someone ever.
(07:07):
I think it is important though, Like if you are
going to work and be you know, probably owner a
restaurant or invest that to go work at one and know, well,
it's better to work, you know when we work in
the restaurant, both of us. If you go there, you'll
see both of us, you know, hands on. Yeah, it's
in the Medallands race track. Um, you know we did
(07:28):
it over that Metalands dope too. Yeah. Have you been there? Yeah? Yeah,
they got a dope club and there to its real
victory is get it to the masters. Yeah, so y'all
making enough money off chips to be able to open
up buns. Well, we have to end at the race track.
So they had a failing business over there. Um, and
we had an opportunity that we This opened the door
(07:48):
for a lot of opportunities. Pretty much. You went to
school together, met like sixth grade or something. Yeah, so
y'all been sitting around talking about stuff somewhat. Yeah. About
five years later, Yeah, we produced music too. We're about
to drop a single, uh and our record label with
mirrors actually, or we're gonna drop the single with mirrors
(08:10):
our record label together. Yeah, he's already had a tract
with him before he got signed, and it's about cookies definition. Yeah,
that's the name of the song. So maybe we'll drop
to the album artwork today. Do you have any plans
of doing like a television show or anything like that.
(08:30):
I'm actually outside to cut you off, but I'm actually
in the middle of doing one now growing up pimp
hop and we're working out of dealing with some other people. Yeah,
it only makes sense. Yeah, yeah, working on commercials, so
why not? So so the comments your father made here,
he always instilled that in you from day one, Yes
he did. Did he let you talk? I love better
(08:54):
than It's like, don't say anything. That's just what he
gotta say. You believe in what he said about people
shouldn't have jobs. He didn't say that well with people
who have jobs, Well, listen, it depends from who. Like
(09:14):
if you're not doing anything, if not growing, then I
don't want to say there's no private like you gotta
by all means do your hustle. But like for you guys,
I would say you guys should start your own radio station.
You all have a pretty shore over one hundred thousand
followers on Instagram. I think that we all we come
here and we come together. This is kind of the
core of allowing us to go and do things in
(09:37):
our own. It might not it might not be us
starting our own radio station, per se, but we all
have our own separate ventures that our own. And the
one thing that people missed at your pop said, there's
nothing wrong with taking the capital that you make from
another place and investing it in the other things that
you want. And if you I'm not gonna watch to
walk away from a six seven figure job. And the
most the most important thing about being a boss is
(09:58):
having good employees behind you. I mean that is the
most important. So there's definitely no shame in being an employee.
But there's certain people that were born to be employees
and born to be bosses. But but you can't be
a good boss if you don't have great employees. And
that's the bottom line. Did y'all get any backlash for
y'all employees like yo, what your father said? No, they
(10:18):
actually loved it. They're like, yo, I want to be
a boss now. Inspire it's inspiring. After that interview, people
started like coming up and Eddie's a chef all of
a sudden, And then don't they make it difficult for
y'all though you got chiefs and Indians. Though I'm talking
about this as far as like with the employee, you
gotta have chief Indians. You know what the shame in
this in the world nowadays is when you're born, you're
(10:42):
you're you're answering to your your parents. Then when you
go to school, you're answering to a teacher, and you
go to college, you're answering to a professor. You know,
you're always answering to someone, and then you're still answering
to to taxes and the government. And after a while
you say, Okay, you know what, if I'm going to
make my own money, I want I don't want to
answer to someone. And you're always going to be answering
to your consumer and your customer. And that's the most
(11:05):
important thing about being a boss that in the employees,
and I think in the early stages in your life,
it's more you're learning, you know obviously, like you go
to school, because you're learning from somebody who is supposed
to be teaching you that you're learning. But but after
a while, you know, for me, at least, I just
can't college. I didn't know what I wanted to do
when I got out, but when I was there, I
(11:26):
took a lot of different courses that helped me define
what it was that I was most interested in and
then home that talent. That's why I respect what y'all
doing because it seems like y'all are focused, y'all know
what it is y'all want to do, and that's very
hard to find for kids y'all age, right, Yeah, I
mean there's knowing our age we're doing. That's actually what
they're doing is though. But you know what one thing
that Dame said that I agreed on is he feels
(11:47):
that we should invest in ourselves and make sure that
people put money to the side and invest. We do, no,
I know we do, I know we do, but we
usually don't do that, and young people usually don't do
that unless it's inherited or talk from family members like
my parents. You know, they worked on their life. That
wasn't me. I'm a little different. But like you know,
the only thing that I didn't like what he said was,
you know, people get misconstrued when people go back and
(12:08):
forth and argue. And when he said that people who
work don't have dignity people you know, people and proud
in their job and themselves, people really take that really
harshly because they work every day, you know. I mean
a lot of people don't have a dad like Dame
Dash or like yours who has money, so they gotta
work to put some money to the side to save
so they can create their own. A lot of people
took that a little harsh was really upset by that,
(12:30):
you know, I mean, you know what I think he's
He's an inspiring guy. He is, and he the best
worst life coach ever means been the best for us.
The only reason we're sitting here is because of him
and my father and our partner's father, our partner Sam.
He's another reason why we are able to do what
(12:51):
we do. That and hit me on Instagram was like, hey,
we said, because that's why mentorship is very importantly. Now,
what about you as as sons of people who are
successful in business, do you ever feel like you have
to teach them something because you know you are the
younger generation. It's a different kind of parents. Yeah, all
the time, because I'm sure you have to go back
and be like, Okay, you guys need to be more
active doing this and to what are some things? You
(13:13):
would say? My father's seventy one so ended in late yeah,
and he's in better shape than everyone in this room too,
which is probably which is the craziest thing. But you
know he's he listens, you know, but you can't just say, like,
if you're Joe Schmoe and you're going to talk to
your father, why isn't gonna listen to you? You know,
I think after a while, you know, when you accomplish
(13:34):
something and you you do something that no one at
your age can do, that they'll listen to you. You know,
Like I'm in a position now where I can do
a lot of different things to help him and his
company grow, right because he probably has more of a
traditional business stance from how he was. You know, the
way my dad's business is run is is he just
wants the customer to be happy. So the kind of
(13:56):
things that he's done that I've seen him do, I
think he's crazy. But like the be people that will
be driving to to a restaurant and then the restaurant
will be closed, he'll pay for the gas, you know,
he'll he'll put them in a hotel for the night.
I mean, yeah, and that's the best. BA. I will
always go back to that restaurant, and then you'll tell
someone about it, and then that person will tell someone
(14:18):
else about it. You know. It's like if someone like
some guy ordered some cookies in the bag opened in
the mail. You know that's not my fault, but I
just sent him three more back the next day. You know,
it's all about the customer, right, absolutely, no business exactly.
Y'all got a polar polar free thos that's coming h
(14:40):
that's going to translates to in English? Yeah, fried chicken?
Yeah it was we thought that name through Um made
that in the car ride back from once. Yeah what
about poy or. We turn to our chef, actually Armando,
and we were like, he's a cheferd clads and we
(15:01):
were like, yo, how do you say fried chicken in Spanish?
Free throw? Okay? That's why I like classes because they
have really good food and it's a sports bark, but
it's like a more the food there. The food is
better than you think of, like you think a sports
bar food, you don't really think the food is well
when where that's a high class we're not really supposed
to say sports bar that that's not what they wanted.
(15:23):
They wanted to be a high class restaurants. Kind of
turned into a sports park. But it has TVs everywhere
and fifty all go there to watch, you know. I mean,
it's that place is huge. Yeah, it ain't too many
guys doing what y'all do with y'all age and y'all
got the business talk down, you know what I'm saying,
Like girls probably real open over that young girls. These
(15:50):
might be the guys the trap. Okay, stop going up around.
It might be the guys the trap right here. Man.
We appreciate you guys for joining us, and that's gonna
open probably in the next week or two, so righting
them in then here poil frietos. Here there's a piece
of spot next door, hopefully you know amouse To God's ear,
(16:14):
have you guys taken any losses yet in business since
you said you have to lose sometimes not any big losses. Yeah,
I mean you're like a good to the top. You
want some cookies, chocolates tremendously at the Yeah, I mean
we got great partners. That's really what it is. We
have great partners all the way around, and you know
(16:35):
we're able to come out here and talk. You guys
better throw some clubs at the medal, ass that's what
you gotta do. Those some parties at the medal ads
get people there. We're trying such a dope spot and
a lot of people never even been there. Yeah, victory
is I mean they got six TVs outside like the
size of this room. I mean yeah, and then you
go to the rooftop. I mean, you guys should come
out there. Maybe you guys should do an event out there.
(16:56):
I try to do a last we can get it together.
So you guys are product of dating. Remember bag philosophy.
So I think another thing people misconscrewed. They felt like,
you know, he was saying like you could just get
up off the porch tomorrow and be a boss, Like
come out the womb and be a boss. But no,
y'all got partners. Y'all have I guess financial backing. Like
you know what I'm saying. Oh, I wouldn't say that
you come out the womb being a boss, but like Pencil,
(17:18):
where you grow up and what people are doing around you,
and like, luckily we had bosses, fathers as bosses, so
they at the wound pretty much. We came out as
bosses because that's what my dad instolet to be, Like, Yo,
you don't want a job, you know, do this. I
actually worked for my dad for a month and I
hated it because Daddy, yeah, yeah, act like I have
(17:42):
to work for them, and I'm like, what is going on.
I'm the only one who actually makes money outside of here,
DJ and I started to take out the trash and
drive around. Get that, I'm just gonna make things for
me to do for myself. And then that's how a
lot of things happened. Did he scream on you like
all the time a time? My dad was not screaming
when he was up here. That's him being that's hard,
(18:05):
I'm coming out. That's something like this being masculin And
that's just some conversation with you. I told about yesterday.
It was like he was his delivery. I'm like, yo,
that's the thing I've been watching some backstage. He just
wants to inspire people. I mean, look at him. This
is a guy that's that's brought out the best in
so many people. You know, Kanye West, jay Z, Rachel Roy,
I mean in fashion music and now we're doing food.
(18:28):
I mean, it's crazy. This guy's accomplished. It's very when
he has problems with people, like and he goes off.
Does that mean that when you see them as it
awkward or do you just like all right, my pop
so back. If you see Jim Jones, is it just
like you just act like you don't see him? Like
I am, like, what's up? That's it? Right? Cool out
(18:49):
a little bit maybe forever though, Like that's that's like
my dad's little brothers. So you know, you beat for
a family sometimes, but it's still all love. I even
saw you posted. I saw you posted to pick up
a Leah once he was he was around it you
met it was I was. I was crying when she died. Wow,
how are you? I want to say, like like nine, okay, okay, yeah,
(19:13):
you definitely remember. I like the lot. Well, listen, Luke
Pascalley's Young Entrepreneurs is the Breakfast Club and tell them
all the businesses right fast. They no chips, cookies, all
for one, records, buns, sandwiches, play free to what else?
(19:34):
Got dirty napkins? Dirty napkins? I don't even know what
else we got. We got so many businesses. Yeah, we're
gonna put out the music. How much of the businesses
is the alone, it's all equal, Yeah, how many parts
partners exactly? All right? Thirty three point three three three
three three buns. We got more partners we got We
(19:57):
got Sam Juane Seen, Armando Cortez, Vika Artega and then
us two. So, you know, and I wanted to answer
your question about becoming a boss. You know, if there's
certain people like my father. He's a high school dropout, Yeah,
and he worked yet he worked in clubs and he's
(20:24):
just a people person. So his partner right now, he
used to let into the clubs and one day he
bumped into him on the street. And that guy gave
my dad an opportunity to become a boss. And his
work ethic proved to Michael Weinstein that he could run
(20:45):
a company. So we are people that work with us
right now that we see in the future could potentially
be a very important piece to the puzzle, you know,
And these are these are people that will be bosses.
They have those leadership qualities, Yeah, they have leadership qualities.
You know. We got a guy who who comes to us.
(21:08):
You need anything, You need anything. Every single time I
see him, you need anything, that's Eddie. That's Eddie. And
he's becoming a chef. And best believe, when we open
a store, he'll be running a store. And that's how
you become a boss. When you got to prove yourself.
You know, you can't be lazy, because nowadays everyone's just lazy,
and interns will go on to do great. Yeah, of
(21:32):
course they are here because I do feel like, even
when you're working somewhere, if you're not getting paid in
it's an internship, you should still treat it like you
are because you know who is watching. You should still
learn everything you possibly can and actually care about it.
You know, if you care, you're gonna become a boss.
It's just gonna happen, you know. Yea. We even had
an intern who came up and now we pay him.
(21:54):
Who is Marcus. Yeah, he was intern for like a
year and now he did all the designs. He designs
everything from Even in that learning process, it's more about
what you're learning than how much money you're making. I
feel like, at first, in the beginning end that you love,
eventually you will make money doing it exactly. We don't
take a paycheck, you know, we just invest. I mean,
(22:15):
you got to prove yourself. You can't just there's different ways.
Some people have different paths. We're lucky we can. Our
doors are kind of open already, you know, but some
other people got to open the door, right. Well, we
still put in the work. We definitely put in the work.
I package these cookies. I packaged all of these. But
it's also invested. Like you said, when you got partners
(22:36):
and you don't got to put up everything that you own.
Well that's the other thing. We dump our life. Yeah,
we put up our life. We didn't. We didn't really
put up money. You know. We were able to do
a lot of things for a little to no cost
because our doors are open. But if our doors weren't open,
you know, I would say that we would probably be
(22:56):
halfway to where we are today just because of our
work ethic. You got of the work ethic. There you
have it. It's the Breakfast Club. Tell Dame he's welcome anytime.
The Breakfast Club News
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DJ Envy
Jess Hilarious
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