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Speaker 1 (00:00):
Wake that hands up in the morning.
Speaker 2 (00:02):
The Breakfast Club Morning.
Speaker 3 (00:05):
Everybody is d J n V Jesse, Hilarry Charlamage the guy.
We are the Breakfast Club. We got some special guests
joining us today, indeed from the shop, the shop. From
the shop, we got mad recorded and Paul Rivera welcome fellas.
Speaker 4 (00:17):
Thank you, you're feeling fantastic. Thank you for having us.
Speaker 2 (00:22):
Yeah, home on y'all knowing each other.
Speaker 4 (00:26):
We met in two thousand and nine. Yeah, at Nike.
He was working at Nike. I started my career at Nike.
And the term long time ago, twenty something years he was.
Then you don't know what year you started working? Oh
seven seven and then we met. Oh wait, oh nine.
Speaker 1 (00:44):
But it's like, dog is you spent so much time?
Speaker 3 (00:47):
So what did y'all do at night?
Speaker 1 (00:49):
It is a Nike.
Speaker 3 (00:50):
I never Nike.
Speaker 4 (00:53):
I don't work there, but people always say the check
that they don't used to swoosh. They always say this
swoo But I was a intern in two thousand and one.
Then I was a consultant. Then they employed me. I
dropped out of school and started working there and I
worked in sports marketing.
Speaker 5 (01:10):
Yeah, my last job at Nike, which is how we
met and got tight. I was the global marketing director
for the Lebron brand, so in the off season we
take global athlete tours, take brand of China and Madrid
and do all those things. So, as I said, Doggie
is because you spend a lot of time to get
you know.
Speaker 6 (01:26):
I read Rich Paul's book and Rich Paul talks about
how you know, Bron didn't know what he wanted his
team to do. He just was like, Yeah, I'm gonna
figure something out. So that was your thing, mad Let
me go to Nike, and my thing.
Speaker 4 (01:37):
Was I met a gentleman who is responsible for my
career named Lynn mad a gentleman general, the General as
we call him, worked at Nike for thirty years. Amazing,
amazing man, a black man who I met. We started talking,
took a liking to me and was like, offered me
(01:58):
an internship. And to your point, at that moment, I
was nineteen, so Lebron would have been sixteen. I was like, shit,
this is an opportunity. I'm just in college. This is
an opportunity to further my education. I was playing basketball
and when I got there, I was like, I want
to learn here and I was like this is my
(02:18):
dream job. We all know, like you guys in my family.
I was like, this is a good ass job. This
shit comes with get something done at the dentist if.
Speaker 7 (02:33):
You need it, that's all that matter.
Speaker 4 (02:35):
It was a good ass job and I get to
learn and I get to be able to provide something
back to Lebron's team eventually when he becomes Lebron.
Speaker 3 (02:43):
So that was the thinking, how did you know Lebron
since he was sixteen or nineteen.
Speaker 4 (02:46):
I met Lebron when I was He came to my
eighth birthday party he was five.
Speaker 7 (02:54):
My dad and mom were friendly with his.
Speaker 4 (02:57):
Stepfather and mom. Where we lived on the north side
of Akron. It's a hill called Howard Street Hill. I
lived on in the housing on top of the top
of the hills, like a low income neighborhood where I
live at the bottom of the hill is literally the
projects at the bottom of the hill. That's where Lebron lived.
And it's literally called the bottom because and I think
(03:20):
about that now as I've gotten older, like that, it's like,
if you ask Lebron and you he knows you from Akron,
where you're from, he would say the bottom, but he's
referencing the projects that are at the bottom of this hill.
But it's also at the bottom of socioeconomic life and everything.
So he was from there. I was from there. So
we lived basically in the same neighborhood. I just lived
in the houses. He lived in the projects at the
(03:40):
bottom of.
Speaker 3 (03:41):
The How did y'all get tight? Since he was so
many years younger than you.
Speaker 4 (03:45):
He was always taller, so he didn't look so he
didn't look like no, his ears looked like he was seventeen.
And he was always exactly like he is smart and thoughtful,
so he can hang.
Speaker 7 (03:59):
So he would hang.
Speaker 4 (04:00):
And then he started moving around. He actually left the name,
but his mom him and his mom is a number.
He would have to tell you. They moved like nine
times or something before the fourth grade, bouncing around. And
then we reconnected when he was in middle school. I
was in high school. By then, he was like the
best middle school player in the city.
Speaker 3 (04:19):
He was always good in basketball at that age.
Speaker 4 (04:21):
Yeah, by the time he was fourteen thirteen fourteen in Akron,
everybody knew of him. And his teammates by the way,
who became my friends and then up being my teammate,
and they came to the high school.
Speaker 1 (04:32):
I was at, give them, give them the MVP.
Speaker 4 (04:35):
Oh that's funny. I am still I would never bring
this up like maybe I always say this to Lebron.
I'm the only player who's ever played on his team
who won the MVP and.
Speaker 7 (04:49):
Not him freshman exactly. I was a senior. He was
a freshman.
Speaker 4 (04:59):
And to the credit, he did average a point one
more point than me. He averaged eighteen average seventeen.
Speaker 3 (05:05):
I got player because you have seen because they give
it you because you was a senior, so you ain't
deserve it.
Speaker 2 (05:09):
So he really, I was with you, where do you
get your demeanor though, man? Because you have a royal
air royal? Yeah, you talk like a royal. Sometimes really.
Speaker 4 (05:24):
Said you can roy because I was like, I gotta
go to work sweater.
Speaker 1 (05:35):
Sweater, getting royal.
Speaker 4 (05:38):
I'll tell you though, I'll take that, it's not wrong
with it. My demeanor is a cross between my mom
and my dad. My mom is super chill, easygoing woman
and my dad is a doesn't shut up.
Speaker 7 (05:53):
He gets ignorant.
Speaker 4 (05:57):
And I had a thing with my dad that I
really had the one time tell him my dad was
this guy once at the time, I had moved. I
was living in my house twenty six at my own place,
renovated the ship, and he was still come in my
house and like and like, you know, like you walk
in the house, you take your shoes off, and you
might do that on Monday, and you might not touch
those shoes again. And you're like, I'm lead, he's at
(06:18):
the door. I might fuck with him again. Later he
might come in my house and he's just say, and
I come out and he came in and my shoes
are gone. So I had to tell him, like, yo,
my man, listen, I will always always be your son,
but I'm not your kid anymore. If you come in
my house, you don't pick up things and take shit
without telling me you don't. There's rules in my house,
(06:42):
and I'm fine. If you don't like the rules, you
don't come here. I'll visit you at your house if
you But my dad is that guy.
Speaker 3 (06:48):
So that's how you got that mark right there, Dad
puss out.
Speaker 5 (06:54):
One of my's best qualities, they're like, that's what you're
picking up on is he's very non emotional.
Speaker 1 (06:59):
And I mean that in a good sense, In a
business sense.
Speaker 5 (07:01):
He can make very rational, calm decisions I run hot,
he's normally gonna talk me off the ledge. But I
think that's one of his biggest skills, And that's probably
what you're picking up on. Always calm, always cool, always
gonna make a decision with the right considerations. He doesn't
really often, you know, a lot of us get emotional.
Speaker 7 (07:18):
Thing.
Speaker 1 (07:19):
He's always had that since I met him before.
Speaker 6 (07:20):
So yeah, it feels like y'all always had like a
really like air tight click. So how does somebody like
Paul get in that mix?
Speaker 7 (07:29):
I don't know, is that for you? For me?
Speaker 4 (07:32):
I think you know, it's always been, to your point,
very air tight in the sense that we love each other,
We believed in each other, and we took this journey
of growing together. That was the key, right me. Lebron, Rich, Randy,
They've all grown together in every facet of our lives.
(07:54):
We've been friends for you know, over two decades now,
as Lebron being a pro athlete, we've all had kids,
kids have grown up, We've seen growing to be husbands, fathers, boyfriends, friends,
and then we also grew in business too, But we
always kept those two things running parallel to each other,
(08:16):
but separate, meaning meaning I always tell people when meet
Lebron Richard Randia together, even to this day, it's not
business twenty four to seven. It is very like, Okay, guys,
we have to sit down and discuss this issue we're
having or this thing we need to solve, this opportunity
that's in front of us. But then most of the
time we're at Lebron's house, playing cards, eating food, whatever,
(08:39):
hanging like friends would. And I think Pete fit that
same thing too. He fit that mode of like, oh,
this is a guy that's like us, has a very
similar background to meet. Me and Pete have a very
similar background being our dads. Both spent time in the
federal penitentiary way to college, on the way to the
dead well, as I was told the kid that they
(09:01):
were waiting for vacation, yes, and and but he also
was intelligent and also knew how to grow and was
always growing as a as a friend.
Speaker 7 (09:10):
But also in business too. So I think he.
Speaker 4 (09:12):
Fit right in to be a person that was a
lot like us in the sense as friends and as
business partners, we were growing and kept going the journey
with us.
Speaker 7 (09:21):
Don't know, if you want to.
Speaker 5 (09:21):
Anything, you know, I think from day one, I don't
know if you remember when I first took the lebron
job at Nike, you know, I asked you what I
needed to do to be successful in this role, and
you said I was already doing it by even asking
the questions. And I remember the one thing you said
was don't ever lie to us, right meaning and not
even lying like like even on some business shit.
Speaker 1 (09:41):
It was like, if you know something's not good, coming
to me and tell me.
Speaker 5 (09:44):
You know, Mab, I know this isn't great, but it's
the best I got right now. And He's like, and
I got you. I'm always gonna hold you down, right.
And I think I've never taken their relationship for granted.
I've never you know, mAb's my best friend, MAV's son's
my godson.
Speaker 1 (10:00):
Mad is my boss.
Speaker 5 (10:01):
And I don't confuse those things, right, I don't confuse
those things. MAT's my business partner, he's the CEO of
the company, chief brand officer. I don't ever confuse those
things or take them for granted.
Speaker 7 (10:10):
Right.
Speaker 1 (10:10):
So, whether it's playtime or we're having a good time,
or we're drinking.
Speaker 5 (10:12):
Wine and too much wine or too much Lobos and
doing the thing all day, and when it's work time.
Speaker 1 (10:16):
It's like, yo, I gotta run some things by you.
What do you want to do?
Speaker 5 (10:19):
And I think we all treat it that way. He
treats it that way with Lebron. You're twenty one, you
know what I'm saying. I think that's just a the
highest level of respect, accountability, and honesty with each other.
Speaker 1 (10:30):
And even when an issue may.
Speaker 5 (10:32):
Pop up, because you have those things, you're discussing them
early before they actually become issues.
Speaker 1 (10:37):
I think that's been like great for us.
Speaker 3 (10:38):
I always wanted to know, like when you have somebody
like a Lebron or even in any industry and that
artist is your friend, or you know Lebron and basketball
player is your friend, when he has a problem with somebody,
do y'all have a problem with somebody? Is it that
type of brotherhood? Like if that was the case, me
and Chela may have a problem, but everybody problem with everybody.
But in that case, is that the same thing with you?
Speaker 7 (11:00):
A business question?
Speaker 4 (11:02):
The sense that like that that comes up right, meaning
you know, back in the day the beef with Deshaun
Stevenson and and.
Speaker 7 (11:11):
Or it may be on the court, right, So I
think it.
Speaker 4 (11:15):
If he has a problem with someone, the first thing
we do is, first off, we're not at all afraid
to say if he's wrong, doesn't mean we will tell
you the world public or we will say, yo, that's a.
Speaker 7 (11:29):
Little bit you.
Speaker 4 (11:30):
We were having this discussion yesterday with one of us
who was saying something. We were like, Yo, you're wrong, man.
You you going the wrong way on this. So that's
number one. Number two, if there is a problem with
Lebron has a problem, when he had a problem with
Deshaun Stevenson, yes it became a problem with all of us.
Speaker 2 (11:50):
That was a real issue.
Speaker 7 (11:51):
Like that was that was a real That was it.
Speaker 4 (11:53):
That was a real issue because Lebron is not a
shit starter.
Speaker 7 (11:58):
By the way, Lebron, that is not his He's not.
Speaker 4 (12:03):
He'll get in like if you want to go there,
he'll do it, but he never starts anything. He's really
thoughtful and really observe it and sees everything. In fact,
I always tell him he should he'd be a much
better case worker than than basketball players. Like he's the
guy that, like, you know, like you go to this
house at dinner, he'll be like, you're envy three cookies.
(12:26):
You're like, like, you got a chef heard that making cookies.
Let me eat a cookie, and like, you know, of
my case. But anyway, so he sees everything, but he's
not a shit starter. But like in that instance, it
definitely was a.
Speaker 7 (12:40):
Thing that Deshaun made a thing. And then.
Speaker 4 (12:44):
One day I was actually at I was in Spain.
Actually it was a preseason game between the Wizards and
the Hornets.
Speaker 7 (12:50):
I was with Chris Paul.
Speaker 4 (12:50):
We were out in Spain, and they acted like they
really wanted to do something to me, like a couple
of Wizards players like where I felt like, nothing happened,
but you know how you would be like I was
in the club in Spain, Sean and two guys. I
was by myself. I was with Chris, but they maybe
had left. I was just hanging. It was packed in Barcelona,
(13:11):
and nothing happened, but you know, they made me feel
like I had to go to the bar and order
two beers and I don't even really drink beer. So yeah,
if Lebron has a problem with someone on the court,
(13:33):
it could, but sometimes it doesn't, like you know, because
basketball thing could be like they had an issue, so
he filed somebody too hard, they followed him. It's an
issue tonight and then it's all good after the game whatever.
But if it's a real thing that carries on, then
it could be coming.
Speaker 3 (13:51):
Because as one of the goats in this in in
the basketball league, somebody's gonna have a shot, right, They
always take shots because they always want to take shots
at the guy that's on top. So what must happen
all the damn time? And I know a lot of
times he won't reply. But do y'all ever feel like, well,
he ain't gonna reply, but I'm gonna reply.
Speaker 4 (14:08):
No, that's not our style.
Speaker 1 (14:11):
My whole thing is just keep it consistent, right, Like,
keep it consistent.
Speaker 5 (14:15):
And I think I'll never speak for bron but I
think even you guys, right, you know, like it comes
with the territory of being in the public eye, so
you know, you deal with it.
Speaker 1 (14:23):
I think it's when it.
Speaker 5 (14:24):
Crosses the line and it becomes personal you're doing those
types of things.
Speaker 1 (14:29):
You know. I came in to I won't say the name,
you know this.
Speaker 5 (14:32):
I bumped into someone, a media personality and they were
talking super reckless, actually.
Speaker 1 (14:37):
Talk a reredless about you when you did the commencement speech.
You can figure out who it was.
Speaker 5 (14:42):
Usc and for me that crossed the line because it
was like, why you know, that's not you know. So
when I saw the person, I ain't have a problem
with them or anything like that, but I'm also not.
Speaker 1 (14:51):
Cool with you.
Speaker 5 (14:52):
And the person came up to me and was like, Yo,
what's good? Love everything y'all doing that? I have a
problem with that, And I just told him, I'm like, yo, like,
don't do that. He's like, what do you mean. I'm like,
just keep it consistent, like you talk, and he was like, nah,
you know, that's just for the thing. I'm like, now,
that's not That's not what we do. So I think
to maps point, we're never gonna start. We're not, you know,
we're businessman's with dads at the same time, just keep
it consistent, and you know, there are lines that shouldn't
(15:13):
be crossed.
Speaker 1 (15:14):
Just as man.
Speaker 4 (15:14):
Last question about this, I remember that one.
Speaker 2 (15:21):
Did jay Z song agitate that situation when j did
that freestyle?
Speaker 4 (15:24):
Yeah yeah, yeah for sure, and Jay called me, I'll
never forget he was he freestyled that for sure.
Speaker 7 (15:33):
He called me one that I was late at night.
I was in.
Speaker 4 (15:36):
Ohio and Jay was on tour and he just grew
up the stage in Oakland.
Speaker 7 (15:47):
He called me.
Speaker 4 (15:47):
He was like he just he was like I can
still hear him, like breathing hard.
Speaker 7 (15:51):
He just say.
Speaker 4 (15:51):
He was like, yo, I was on stage and he
came up with that ship on stage in Oakland. Jay
came up with that got off stage, called me. He
was like, yo, I got this and wrapped it to
me through the phone.
Speaker 7 (16:03):
I was like, ship, that's it.
Speaker 4 (16:04):
And I knew right away, like, oh, this is going
to make this thing. That's this thing. It's gonna and
I was like, let's go. And he put it out
I don't know, like a week later, and of course
that of course elevated.
Speaker 1 (16:20):
Day. It's a mad verse. You haven't heard.
Speaker 6 (16:27):
How instrumental has Jay been. And y'all growth is businessmen
and just men, period.
Speaker 4 (16:34):
One of the two three most important people in our lives,
both personally and professionally. Because we were fortunate enough to
start hanging with Jay about the same time I had
that internship. I was nineteen, Bron was sixteen when we
(16:55):
first met Jay in Chicago. I was remember how long
it was because the first time we met Jay, we
met Biggs and Tata first, and then we went up
to see Jay in his room at the Ritz and
when he came down the stairs, he was rapping and
he was like, yo, I just let and they started
(17:16):
talking about He was like, yo, I got the hit.
I got the single for the album. So he Blueprint
wasn't out yet right there, and we everything, not just
Jay but his whole crew. We looked to them and
modeled our thing, like that's that's what we want to
be like for sure, and we modeled everything we did,
thought do, think is modeled and thought about that and
(17:40):
then we all became separately personal friends with Ja. We
all have personal, separate relationships with Jay that have ebbed
and flowed over years, meaning that spent a lot of
time and we moved whatever, but it's always been personal
and professional professional sense that we modeled it and studied
and learned and personally because we all became personal friends
(18:03):
with him, I can call him and go see him,
and Randy has a relationship with him, and Lebron has
a different relationship than I do.
Speaker 7 (18:08):
We all have these relationships with him that go back
and forth.
Speaker 4 (18:11):
We're all in the group text with him with Pe now,
so we're always talking and laughing and did somebody hear
this new song, and what do you think of that?
Talking music, talking business, talking life, sports is a big
connection for us. We own a suite at so Far
with Jay together, so been extremely instrument and it's.
Speaker 5 (18:29):
Dope till this day, you know when we do something
business wise, but like I see y'all, it's always dope,
like it's.
Speaker 1 (18:34):
The big homie like, so it's nice.
Speaker 4 (18:36):
Yeah, let's talk the shop.
Speaker 8 (18:39):
So why does seasons be so short?
Speaker 7 (18:43):
He's in charge.
Speaker 2 (18:47):
Because y'all know, people want more.
Speaker 8 (18:49):
I mean it's probably a good thing that you leave
people like wanting more, but they be short.
Speaker 2 (18:54):
How many? How many episodes?
Speaker 1 (18:56):
So you know, that's the most consistent feedback. We're here
for sure.
Speaker 5 (18:59):
I think if I had to pick, I'd want people
to want more than be like why y'all still up here?
Speaker 1 (19:03):
Still talking?
Speaker 4 (19:04):
Yeah?
Speaker 1 (19:05):
You know we filmed Charloamagne's going on an episode. Great
actually yeah n love.
Speaker 5 (19:12):
And yeah yes they both for yeah, yeah, so you
know what, look the episodes.
Speaker 1 (19:20):
We get lost in the episodes.
Speaker 5 (19:21):
Meaning you know, and you can speak for it's like
we're there. We taped for an hour and a half,
two hours sometimes, but we found the model works a
little better when we're shorter, so you know, thirty thirty
five minutes. I think MAV's only, uh, you know point
on this thing is let's just make sure the content
should dictate how long the episode. Yeah, so if we
(19:42):
have a great hour episode, great, If we have a
great twenty seven minute episode, great.
Speaker 1 (19:46):
But that's the most consistent feedback we get, for sure.
Speaker 7 (19:48):
But I think that.
Speaker 4 (19:49):
To his point, the the person who's has the hardest
job and is the most talented job for the show
is the editor. Because, as you guys know, are the
end of this show, you're sitting in a room with
five six people. The conversation goes this way, goes that way,
it goes this way, it goes that way, and the
editor has to string that together. So when you watch it,
(20:12):
it feels like one because in the room we're doing
all type of shit. You know, last episode, Nelly had
to pee in the middle of it. So so to
get that continuity and to string it together, it's really hard.
The editor, is it amazing to be able to pull
that together? That's very hard because I may you may
start a thought, he may jump in, you may jump in.
Speaker 7 (20:32):
You may come back to that thought.
Speaker 4 (20:34):
Twenty minutes later, like oh, I got something out of that,
and you're gonna edit that together. So that becomes a
very hard job of making it seem like one. It
is one conversation, but make it have continuity through.
Speaker 3 (20:44):
The at what made y'all start the shout like what
was the reason for we are tied board?
Speaker 5 (20:48):
Or no, I'll tell you you know, similar a conversation
like this, I was. I found myself in rooms with
people who I respect and was learning. You know, I
made the comment I said, I learned more in some
of these rooms, and I did in like my formal education, right,
And my point was like, man, I could have used
a lot of this information when I was seventeen, right.
Speaker 1 (21:07):
So it was like, you know, what can.
Speaker 5 (21:10):
We create that allows people the seventeen year old versions
of pr MAV to.
Speaker 1 (21:15):
Be a fly on the wall?
Speaker 7 (21:16):
Right?
Speaker 5 (21:16):
It was supposed to be a podcast at first, and
then I took it to Randy, one of our other partners,
and as partners offen do, he made the idea better
and was like, yo, like we should actually make it
like in a shop and have real barbershop conversation. So
I think the beauty of it is it was never
intended to be a show. It was never intended to
be disfranchise this brand as anything it was trying.
Speaker 1 (21:34):
It came from an insight.
Speaker 5 (21:35):
Of like, man, like what if we can broaden these
conversations for our communities and younger, the younger versions of us.
Speaker 1 (21:41):
And it's grown into what is grown into? Right, couldn't
be any.
Speaker 4 (21:44):
Prouder of it.
Speaker 1 (21:44):
I want I want to ask you guys a question.
Speaker 5 (21:46):
Though our first episode season seven, you just referenced Nelly
as experts.
Speaker 1 (21:51):
You heard Nelly.
Speaker 5 (21:52):
Say his era hip hop was the toughest era, most competitive.
Speaker 1 (21:56):
You guys agree, you guys disagree. I agree with the
name that he said.
Speaker 2 (21:59):
Yes, yeah, I agree. Oh, it depends what you're talking about.
Speaker 6 (22:04):
If you're talking about music and like business and sales wise, yes.
Speaker 2 (22:09):
Lyrically, I don't think so. If you're talking lyrics, I
don't think that was got I think he was about selling.
You talking about selling.
Speaker 7 (22:17):
Probably, Yeah, lyrically, what what you saying? I mean?
Speaker 6 (22:20):
I would say the ninety four probably like that whole
ninety four era when you first got nas, when you
first got big, when you first got Jaye, like that's
when Whu tang Like that's that to me?
Speaker 2 (22:31):
That would be that era.
Speaker 4 (22:32):
So j thought before that the eighties, the like l
ladies came, could you rap? How old are you?
Speaker 7 (22:42):
I remember?
Speaker 2 (22:43):
I remember, I didn't live it.
Speaker 4 (22:45):
I didn't live it, would say that, he would say,
Kim lyrically, that's what he said.
Speaker 7 (22:53):
Literally, that's to your question.
Speaker 3 (22:56):
No, I mean I'm from New York so that that
that era was heavy, the cool Raps, the rock Cams,
the big Daddy Kynes. But there was nothing like the Jays,
the Big the Nas and and and.
Speaker 6 (23:06):
We didn't live that late ladies there though they lived
it like was he lived it, We didn't live.
Speaker 3 (23:12):
That ere Biggie, I mean during that time. I mean
because you could go back from back and forth the lyrics.
I did mixtaste back then and I and I remember
and I still wrapped, you know, still play it now.
But there was nothing like the Big Jay's, the Nash
when when when I felt that later it was Romeo.
Speaker 2 (23:33):
They would get in.
Speaker 6 (23:34):
One of your ghost MAVERI you can't Ohio not front
on bow Wow.
Speaker 7 (23:40):
It's fantastic and always been entertaining.
Speaker 4 (23:45):
I love it.
Speaker 1 (23:46):
Nice gowns, nice roy Roy.
Speaker 4 (23:49):
Like that.
Speaker 3 (23:49):
What was your answer to what Nellie said?
Speaker 5 (23:51):
What was your being from New York as well, I
think I think that era.
Speaker 1 (23:56):
I think, uh, I think you think I think think
Uh yeah, I think so. I think just But your point,
Charlotmae is the right one. It's like, depends what the
metrics we're talking about. We're talking about lyricism. We're talking
about your successful records sold.
Speaker 4 (24:10):
For the problem you can the reason why you can't
do it on successful records sold because it's not apples
to apples. Lyrics is apposed to apples, like who can
really write songs? Because based on records sold, well, then
you have to track hip hop's growth as a genre,
like hip hop was just bigger. The reason Nelly and
Eminem and Jacob Selmour then the people in the late
(24:32):
eighties because hip hop was still underground, like you know
what I mean, was a little unfair to talk about it.
Speaker 3 (24:37):
But there was no streaming, so it made it difficult.
You had to go buy records. You had to go
to the actual store.
Speaker 2 (24:43):
It was a lot different.
Speaker 3 (24:44):
And back then it's they didn't have the releases like
they do now. Now you could just write a record
today and put it out tomorrow. Back then it was
it was set up on a schedule, it had to
come out on a certain quarter. And like you said,
besides Eminem, you know Nellie J, you had NAS, you
had DMX, who was a beast during that time. Rule
I was a beast. That's like you had heavy hitters.
That was the biggest of the big doctor money during
(25:07):
that time.
Speaker 7 (25:08):
Stupid.
Speaker 1 (25:09):
Yeah, Like you had.
Speaker 3 (25:10):
Those guys that were selling records and like you said,
they would never share a release date because you never
wanted to share your sales with somebody. So those are
the times.
Speaker 6 (25:18):
Nelly's interested though, because he was like the overachiever. Nobody
had that expectation of nell including Nelly.
Speaker 5 (25:26):
Nelly was like, I thought we'd make some some some money,
open up a couple of liquor stores.
Speaker 7 (25:31):
And even when he was selling that much, you were like, really.
Speaker 2 (25:35):
Yeah, like you don't expect that, you expect them.
Speaker 6 (25:38):
I want to ask y'all something about the shop, because
I can't remember if it's the shop, are all as smoke?
I can't remember which came first, but but it feels
like y'all created the new media landscape of athletes having
their own platforms. How important do you think that is
to them? Contributing to their narratives and controlling their narratives.
Speaker 4 (25:56):
Now, I think, thank you for saying that, but listen,
that was I tell people all the time. Like one
going back to the beginning of what you just discussed,
was in twenty ten one, we got killed and ostracized
(26:16):
for Lebron dooking the decision. And then in twenty fourteen
he essentially did the same thing, but he chose a
new medium instead of being on TV. He wrote a
letter and it was received and he was also going
back to Cleveland, which but it was received much differently.
And then we started a company with that at the
center of like athlete empowerment and really having athletes be
(26:40):
in a place where they can tell their stories the
way they like and how they feel. And it's gone
really far, which is actually what we wanted. We wanted
all the smoke that happened, and we wanted Iron Athlete
to happen, and we wanted new heights to happen. All
these things. It's fantastic. We celebrated. Yeah, we think it's
(27:00):
amazing and are here for it. I think the idea
of controlling your narrative sometimes gets misused in the sense
that like our ambition was always for to tell stories,
to tell amazing, amazing stories. It's not about it's not
about necessarily like a politician who needs to get boats
(27:22):
and control you make people feel this.
Speaker 7 (27:24):
Way or that way about you.
Speaker 4 (27:25):
It's like telling your story and some people can love
it and some people may not. But the fact that
all these things have come now is amazing to us,
and we celebrated, and I think for us, it was
always about building a company and a place and a
brand that represents amazing stories and the ability to tell
amazing stories, and building a place that could work with
(27:46):
athletes and give them the proper resources to tell these
amazing stories. And we've been fortunate enough to tell a
lot of amazing ones, from Muhammad Ali to Naymar to
Naomiosaka to obviously lots of things with Lebron and when Emmys,
and we've been happy. But the thing where I was
proud about is that all these now athletes are doing
it too, and.
Speaker 7 (28:04):
We love that.
Speaker 3 (28:05):
I wanted to ask because you mentioned when it made
the decision to go to Miami as a team, it
was different, right, because you guys changed the narrative for NBA, right,
meaning most players they're good players, they stay on that
team forever, win, lose, bad a drug. But you guys
chares the narrative and saying, hey, these owners make decisions
for us. Now we're gonna make our own decisions to
(28:27):
see where we want to go, where we want to
play with And that changed the NBA forever. How is
that conversation as a team, because I'm sure somebody on
the team was like, I don't know how this is
gonna come across because y'all bossed up, was like, well,
fuck it, We're gonna do it our way.
Speaker 6 (28:38):
In I remember rich Paul vividly being upset during the
decision on Twitter.
Speaker 4 (28:45):
I remember that completely. It's it gets interesting now what
you just said. But Richie, it was upset. He was
right by the way for the thing he was saying
and feeling. But Lebron is right also, and and you know,
those two things can be mutually exclusive.
Speaker 7 (29:05):
You don't have to have a right and.
Speaker 4 (29:06):
A wrong right. You can two things can be right
at the same time. Lebron is right in a sense
that here's the one thing Lebron. Lebron has a quality
that Jay Z has. I always tell people this, Lebron
always knows what's right for him. It's a quality that
I wish I had and would probably always heat. He
(29:26):
just nails it all the time.
Speaker 7 (29:28):
He always nails it. Jay is like that.
Speaker 4 (29:30):
Jay always knows I'm gonna do this song. I'm gonna
do this feature, not that feature. You like why he
can't explain.
Speaker 7 (29:37):
It to you.
Speaker 4 (29:38):
But if you ask lebron Man, should I have chicken
a fish to that, He's like, I've hed a line
that with you should eat like But he knows exactly
in the most intricate hard time. Going back to Cleveland,
I didn't. I was like, I don't think this is right.
Speaker 1 (29:52):
Like he was like, I'm not going back back. I'm
not going to about him anymore.
Speaker 7 (29:55):
I'm done.
Speaker 4 (29:56):
I moved to La I did not go back, actually,
but I know it was not because of the of
Dan Gilbert, the owner in Cleveland. Like that man said
that why would you go back and help him? And
he knew and he said something to me. He says, Ma, Viet,
I'm in favor of progress over pride. Get rid of
your pride. You're making a prideful statement. I was like,
(30:17):
I am, and I'm gonna make it again.
Speaker 7 (30:19):
I'm like, I would not.
Speaker 4 (30:20):
Do that I would have not ever went back to Cleveland.
He knew that was right for him. So Lebron always
was able to do that. And I think you know,
to your point, you said he changed what happens then,
But the fact of the matter is again a bit
like hip hop, the NBA has just gotten bigger and
more talked about. More players have like Kareem left the
(30:41):
Bucks and went to like players have done that before.
It was a new idea, but it just became bigger.
You know, the conversions of Lebron, how big the NBA was,
we did the decision. All those things combined made it
seem much bigger. But but Lebron always knows. He has
a like a sixth sense of like I should do this,
(31:02):
and not.
Speaker 2 (31:03):
That I mean that it was good.
Speaker 6 (31:04):
That's his greatest championship, Like that's what clean after one?
Speaker 7 (31:09):
I mean he would That's a good question, like are all.
Speaker 4 (31:13):
Championships equal to No?
Speaker 2 (31:15):
No, absolutely not.
Speaker 6 (31:17):
I always said if Lebron stayed twenty years in Cleveland,
for twenty one years and had that one ring, I
think that the argument between him and MJ wouldn't be
what it is.
Speaker 7 (31:29):
What do you mean?
Speaker 2 (31:30):
I think people might give it up the Brons definitively
one ring means more than the four you think, yeah, absolutely.
Speaker 3 (31:38):
And I think Paul agree. I think if he comes
to New York and wins, winning, don't.
Speaker 1 (31:44):
Got me in trouble.
Speaker 7 (31:45):
You know, ask about the shot, Paul.
Speaker 6 (31:47):
That was a risk, right, putting the active player and
giving them a platform then and letting him talk freely.
Speaker 5 (31:55):
Maybe so, But to MAVs earlier point, Bron is so
clear and what makes sense for him, And I think
it's never risk if it's authentic to you, right, like
if you believe in what you're saying. I think Bron
has always been very clear on what he wants to say,
how he wants to say it, and double down on it,
stand on business as the kids say. But it was
(32:16):
one of the first of it's kind. I think, Look,
I think the shop is unique. You know, the barber
shop as four men here. The barber shop isn't a
new idea, right. I think what was different from ours
was the diverse rooms and voices we put in a
room and the conversations we have. What you won't hear
in the shop is like, who's the best basketball player ever?
(32:38):
I mean it's Lebron, but neither here nor there. Like
you know, you won't hear any of those things.
Speaker 2 (32:42):
The greatest come on, come on, we'll take it off.
It's still Kobe Fair, another kid from Akrone.
Speaker 6 (32:51):
You can put him into born in Akroneph Curry not
in the goat conversation.
Speaker 1 (32:56):
Yes, of all time, app of all time.
Speaker 2 (33:01):
Yes, Steph Curry revolution to be cleared greatest shooter.
Speaker 1 (33:05):
Of all time for sure. Yeah and he beat brun
three to one NBA fin Golden State.
Speaker 3 (33:15):
Yeah, yeah, thank you, thank you, my roy.
Speaker 5 (33:24):
But no, I mean, look the shop, the conversation is there, No,
But what makes it, what makes it different from me
at the shop, is just these conversations, right, the conversations
we have and I think you know not Trent, but
the product when you think about it, is it all
feels like an extension of the conversation which you to
have with our community.
Speaker 7 (33:38):
Right.
Speaker 1 (33:39):
We view the shop not just as a show anymore.
Speaker 5 (33:41):
We view it as a brand, but more importantly as
a platform to have those conversations. So, like you know,
the men's grooming line was just an extension of those conversations.
And you'll see more of it, right, You'll see you
know which we've taken the shop from a show to
live experiences HPCU tour. I saw you on one of
the tours, Live City Tour product, you know, experiences, all
those things, so you know, we're treating it like a
(34:04):
platform and want to make sure we're just authentic to
like that barbershop experience.
Speaker 8 (34:07):
How do you pick your guests because not any and
everybody can just get on the shop, you know what
I mean, Like, how do you guys scout out your guess?
Speaker 4 (34:15):
Well, we start with the idea of trying to get
a room of people who will have an interesting conversation
with very interesting conversation. So not all musicians are all athletes.
Like how do you get people from different walks of life?
Because that is when you grew up going to the barbershop,
like we all did.
Speaker 7 (34:35):
The whole point of it was when.
Speaker 4 (34:37):
You went to my barbershop as a kid, they'd be
like the fireman, the city worker, the.
Speaker 7 (34:43):
Local drug dealer.
Speaker 4 (34:44):
They were all there, and the conversation kind of ebbed
and flowed and took these twists and turns. If it
started off like talking about high school football, then you
might talk about NFL football. But then it might go
into the politics of the city and what's happening with
the mayor, and you know, there was always the guy
there was preaching like we should be paying more attention to.
Speaker 7 (35:02):
Politics and education.
Speaker 4 (35:04):
So we try and bring that to life, that feeling
of like these are all different people. You have the
mom in there with their sons. So women were always
represented in the shop. So we try and always go like, okay,
how can we create a room of diversity different people
and also people who won't just agree with each other.
My grandmother had a saying that I still say this day.
(35:26):
I say it in the company all the time. If
two people always agree, one person isn't needed. So we
try and bring that in our company, but also in
the shop. Always like to have it. It doesn't have
to be an art. It's not an argument, right, It's
like an interesting conversation where because to me, I always say,
all my friends, all the people I hang with, are
(35:47):
people that I almost eight or nine times out of
ten when I sit and talk with them, they say
something to me that I go, damn, I.
Speaker 7 (35:56):
Never thought about it that way.
Speaker 4 (35:57):
Those are the best type of conversation to me. That
means I'm either learning something or you're pushing me to
think about something differently.
Speaker 7 (36:05):
Doesn't mean I.
Speaker 4 (36:06):
Agree with you, but it just means I never thought
about it that way.
Speaker 7 (36:10):
Damn, that's interesting. I need to think.
Speaker 4 (36:12):
I was having a conversation with a writer yesterday, right Thompson.
I don't know if you guys know, right Thompson. Fantastic
writer from Mississippi. And he's he's written this book on
m Mattil that I encourage everyone called The Barn and
it's very awesome this book he's written. And we had
a supposed to be an hour conversation. We were talking
(36:34):
about his book. He's wrote many books, but this is
his third book, I think. And he's a writer for ESPN,
A white dude from a little small town in Mississippi.
And I was learning so much and he was pushing
me to think. We went on for two and a
half hours because I was just kept going like, damn,
you're right, I never thought about it that way.
Speaker 7 (36:51):
And think what about this?
Speaker 4 (36:52):
And we were just going back and forth and didn't
agree on everything, and he was telling me about his
and like those are the best renversation. So we try
and bring that feeling to the shop. Because that was
the feeling we had as a kid in the shop.
A lot of the ship that I know and feel,
my demeanor comes from the barbershop. I grew up in
Kareem's on on Mildred and Howard, on the corner of
(37:13):
Mildred and Howard.
Speaker 7 (37:14):
I grew up going.
Speaker 4 (37:14):
There that that everything about me comes from that place.
Speaker 6 (37:17):
What's the difference between the Shop and Mavericks with mav
Carter or even now Lebron Show with JJ Reddick, Like,
what's going to separate those three shows?
Speaker 4 (37:26):
Great question? Lebron Show. I don't know if you guys
have watched it. A new episode comes today or tomorrow.
Too high level for me is too scientists, it's Lebron mind.
The game Lebron and JJ Reddick is like watching two
scientists talk about, you know, mixing chemicals in a laboratory,
(37:49):
or two wine talking about, you know, the soil in
which so that is a very It's so deep in fact,
there's a when you watch it, there's a key for
like when they use a term that you have to
and listen.
Speaker 7 (38:05):
I played basketball.
Speaker 4 (38:06):
At a pretty high I played Division one basketball in
the Mid American Conference, so I feel like I know
basketball really well, and I can keep up, but when
they talk I have to sometimes go, guys, what does
that mean? Some of their terms after and then when
I get it, then when they say the term, I'm like, Okay,
I know what that is. That show is about basketball.
JJ and Lebron are both super high level, like genius
(38:31):
level basketball, but they do bring it to a level
where JJ does mostly to a level that is digestible.
And if you love hoops and you want to get
smarter about hoops and watch the game and understand it
in a different way, that show is for you. That
show is for you, and that show came out last
week the first episode. They're gonna do an episode and
it's gonna get great. They eventually will bring guests on,
(38:53):
like coaches other players, but that show is going to
be the place anybody in basketball who wants to go show.
I also know basketball, well, My show is a much
different show. Shout out to KP who runs the spring
Hill brand, who pushed me to do it. I did
not want to do it, not because of any other reasons. Besides,
(39:15):
I have enough job so fucking ready. But it's all
about bringing on people who one on one will force
me to have a conversation where I go, Damn, that's interesting.
So I have Shonda Ramzh who I am a fan
of her, but I never watch all of her shows.
I am not like a Shonda Land Who've seen every
(39:38):
episode of every show. But I also go into every episode.
Not you guys do this every day, every single day.
I don't do it every day, but I don't overly prepare.
And the reason I don't overly prepare is because I
want to let my actual curiosity just guide me through
that conversation just naturally. I don't want to know too
much about you because I actually sit there at Jay
(40:00):
shed on what I'd never heard of before he came
on the show. Now I learned so much from him
and talking to him. That's a guy, that's great good man.
So that show is about bringing on people who are
the most interesting people in the world to me, and
I'm I'm personally interested in learning from and hopefully the
audience will learn as I learned. In the Shop, which
(40:21):
is the oldest version of it. Is obviously multi There's
many people on the show, and it's about community in
the sense that we're all part of one big community,
bringing people together that from all walks of life to
push and challenge and laugh about different topics.
Speaker 1 (40:37):
I mean, what was what was your experience like on
the shop?
Speaker 2 (40:39):
As I guess, I loved it. It felt like exactly
I said. It just felt like a kickback and you.
Speaker 6 (40:44):
Could actually get too loose and get lost in you know,
and I got introduced to a fantastic wine.
Speaker 5 (40:55):
I think one for me, like the greatest compliment I
ever been paid on the shop was when we had
Jay on and Jay was sitting to.
Speaker 1 (41:04):
My left like jess Is, and we're talking and.
Speaker 5 (41:07):
Doing what we do and and Jay kind of looks
over at me and he's like, Yo, when do we
start recording? And I'm like, we've been recording for twenty minutes, right,
And it's like it just let me know that we're
having an organic conversation. You never hear similar here. You
never hear action, You never having a conversation. I think
that's when you get the good stuff, right. You guys
are the best at It's like when you get the
good it's just conversation.
Speaker 1 (41:24):
Doesn't feel like a Q and A or an interview.
Speaker 7 (41:26):
I've got two more quess you guys, yes, question.
Speaker 2 (41:30):
No, okay with HBO ever necessary.
Speaker 4 (41:33):
Absolutely, HBO was a fantastic partner. HBO validated the shop
because HBO, in my humble opinion, it's it's it's not
the same anymore, which sides me a bit. HBO was
(41:54):
the Louis Vuitton of TV.
Speaker 7 (41:57):
Immediate, Yeah, it was.
Speaker 4 (41:59):
It was, uh, the Porsche of TV, meaning it was
Nike like it was one of those bards when you
were on HBO, it meant like ship that's an HBO show.
Speaker 7 (42:10):
When I said to you, are you watching blah blah
blah blah.
Speaker 4 (42:15):
On HBO, You're like, oh oh, And all the other
networks have had good shows and hits, but HBO hitting
that stamp.
Speaker 7 (42:23):
I told one time.
Speaker 4 (42:24):
I told the CEO of HBO, Richard at the time,
I said, us having the shop on HBO is like
getting your own sneaker at Nike. And he said, I'm
gonna use that on the board. I said, that's what
HBO means. You have a show on HBO. It's literally like, oh,
I got my own shoe from Nike. He definitely definitely.
Speaker 5 (42:43):
People ask me, I'm like, no one needs the New
York Yankees, but they validate your year in New York
Yankee right. And I think for us, to answer your question, Charlotte,
man like, we learned a lot from them. They were great,
a great partner for us. Learned a ton in the
four seasons we were with them, And I think we
grew up as a business, as entrepreneurs, as a show
and it was just time for us to, you know,
(43:04):
take it on our own and grow our own audience
and explore other opportunities. But they were a great partner
for us. I think if we could do it all
over again, we've said we do it again.
Speaker 1 (43:14):
You know that we do absolutely the right move at
that time.
Speaker 6 (43:16):
Yeah, And my last question, it feels like twenty one
years is gone by very quickly. Nobody, nobody expected twenty
one years. I don't, you don't, you don't, not not
at this this level. So when did y'all start up?
When did y'all start setting up for life after basketball?
Speaker 7 (43:37):
Probably in year four?
Speaker 4 (43:41):
Not not in a like, not in a way of
like what are we going to do when basketball is over?
More so, like I tell people, I left Nike and Lebrons,
like yo, I want you to come help me, fire
my agent, come work with me.
Speaker 7 (43:58):
Did that for the first I mean.
Speaker 4 (44:03):
Not now any not anymore, but probably as recently as
like three or four years ag well, but definitely at
the beginning, I said, I started to think my first
name was Lebron's and my last name was friend. That's
how I got introduced Withron. I was like, damn, my
last name is friend. My first name was four years ago.
He was still doing it, not in the not in
(44:25):
a way like not in no way like that. That's
why I corrected myself, like the beginning, but still for
sure some people go, what is matter? Like they won't
say friend anymore, they dropped a friend, which is but
so I would say, we didn't start talking about it
in a way that was like what are we gonna
do when basketball is over? We're gonna be very tactical
(44:46):
and thoughtful.
Speaker 7 (44:46):
Wasn't like that. It was actually just.
Speaker 4 (44:48):
More like pure human emotion and and and a bit
ego too, of like of like me Rich Randy going
like we're gonna work and we're no longer introduced as
Lebron's frind like that was a big part of it.
That that that actually I think I still I'm almost
(45:09):
sure I still have that chip. And Lebron was completely
he was the ringleader of it, like, Yo, I want
you guys to It's funny he talks about now he's
like I used to. He'll say to me now or
to Rich. I wanted you guys always to go be
your become your own men. But I never knew turned
(45:30):
into so much.
Speaker 7 (45:30):
I don't even see you guys like we used to,
Like we don't because we work so much.
Speaker 4 (45:36):
But so it was more like that, like that feeling
of like and then and then strategy and tactics.
Speaker 7 (45:42):
Obviously how we.
Speaker 4 (45:43):
Thought about it became a thing. Rich found his lane
and became the best agent in sports. Was never going
to be my thing. I liked being more of an
entrepreneur doing other things, and Randy found his lane, always
being you know, in charge of everything Lebron and Lebron's
chief of staff, but actually talking about post basketball. The
first time I had a conversation of of really post
(46:08):
basketball Lebron. The first time he said the word retirement
to me was five weeks ago. First time I've ever
heard him say the word. Man, we just sit down
and talk about retirement. I never he had never said
that to me, and we actually I was like, oh shit,
I guess we should so we had never and we
(46:29):
sat down. I was like, Okay, here's all the things
to think about. There's this, there's media. Do you want
to you're never gonna call games? Do you want to
do more stuff in media?
Speaker 1 (46:39):
Team?
Speaker 4 (46:39):
And we're like, let's just lay it all out and
you can think about it. But literally that was I
can look back. They were in Houston playing the Rockets
because I flew to Houston. I was in Houston already
and I flew and I went and saw him. First
time he ever mentioned the word retirement. What do you
let's talk.
Speaker 3 (46:56):
About the headliness are gonna say? Mavericks says, Lebron to retirement,
so this might be his last season to be sure.
Speaker 4 (47:03):
After he heard Charlomagne the God say Lebron, Lebron is
actually going to play ten more years to prove Charlletmagne
the God he's one of the all time greats.
Speaker 2 (47:15):
Did you realize he was spoiled in that moment?
Speaker 6 (47:18):
What do you mean when he said five weeks ago
he's gonna retire and you have a look at like
he isn't.
Speaker 2 (47:22):
Normal for somebody to play twenty one years, you know,
isn't normal.
Speaker 4 (47:27):
It's not normal for anybody to do.
Speaker 7 (47:30):
It's hard to do anything at this level.
Speaker 4 (47:33):
And when you add the level, when you add the toll,
I think if Lebron could play, if Lebron didn't have
to play road games, he might play ten more years.
He could play ten more what's really wiring on him
is to travel, leaving family, leaving his house, you know,
waking up in a hotel in Milwaukee, and he's like,
(47:55):
why am I here again? He would tell you, like,
why am I here again? And you a billionaire already,
and I got a lovely house and a wife and
kids in la and and he would tell you. But
the minute he walks into the arena and the lights
come on, he's like, oh, yes.
Speaker 7 (48:11):
This is why I'm here.
Speaker 4 (48:12):
But in that hotel in Indiana in March, he's like,
what am I doing here? Why am I here? I
always tell people that's the hast thing, like to be
that guy that long and to really still go out
there and play basketball, and like, it's not it's clearly
not about the money. Like if anybody thought he was
playing for money, it's clearly not.
Speaker 7 (48:32):
But I think.
Speaker 4 (48:35):
I realized, I think I'm definitely spoiledful because I've been
up close and personal to see a person who is
so dedicated, so committed for so long. So I've been
able to see that, and it's I was spoiled, jaded,
a bit naive to like, oh, this is what how
(48:56):
it's supposed to go.
Speaker 7 (48:57):
It's not.
Speaker 4 (48:58):
But then I think, as fans, I sometimes am like,
even when I'm in La, sometimes like, should I work
all day.
Speaker 7 (49:05):
La?
Speaker 4 (49:05):
The traffic is the beast, as we all know, to
drive all the way downtown. But I'm like, but it's
fucking Lebron James. I'm going to watch Lebron jet. I'm
going like that is when I think about that point
that you brought up, for sure, But it's definitely a
sense of like we all got spoiled, as even all
of us as basketball fans, that he's gonna be here
forever or he played twenty one He's played twenty one
(49:29):
seasons and not had one. He's never had a bad season,
never never had a bad season, not even close.
Speaker 7 (49:35):
To a bad season.
Speaker 6 (49:36):
I think what y'all do is respect it. It's not
gonna be appreciated until he walks away. When he walks away,
they're gonna look at the whole totality of everything that
y'all accomplish.
Speaker 2 (49:45):
And that's what NIGGAA like really give give y'all to
just do.
Speaker 4 (49:49):
I mean, I think that happens with a lot of things, right, Well,
why is that right?
Speaker 9 (49:54):
I don't know, because it happens in a lot of
every think people's gone, Yeah, that's when you get a
chance to really look at Yeah, we look at things
and segments now like we're looking at to see what
we look.
Speaker 2 (50:04):
At the whole totality of everything that's been accomplished over
the last twenty years.
Speaker 3 (50:08):
But then we say, does it continue precedent? Because Lebron
has two boys that are amazing in basketball? Now does
it continue?
Speaker 1 (50:15):
Now?
Speaker 3 (50:15):
Do you continue on that same lineage.
Speaker 7 (50:18):
Never being Lebron Jones? Not even not it's.
Speaker 4 (50:24):
It's nothing's impossible. But the things that make him who
he is, it's it's really hard to get that cocktail
of things to make that person is.
Speaker 3 (50:37):
Well, if the Knicks pick his son you Moving to
New York's last question, I love me and you talk
off right, I would love I appreciate.
Speaker 1 (50:48):
You guys for joining us. Maverick card Pol thanks for
having us seventh season.
Speaker 3 (50:52):
Of That's right, the shop on YouTube and definitely check
out all the grooming products.
Speaker 7 (50:57):
That they.
Speaker 1 (51:00):
Don't have for the moms that bring their sons in
the barber shop.
Speaker 4 (51:03):
But you know there are you're gonna start helping them
learning groom because you know a lot of young boys
and men think grooming and face cares for special occasions.
Speaker 7 (51:12):
For every day every day. Wash it every day.
Speaker 4 (51:20):
That's just when you're going to the prom or the
big basketball game is daily. So that's what you're gonna do.
Speaker 1 (51:25):
Okay, And I can take the mirror, yes, and the.
Speaker 3 (51:29):
Breakfast Club in the morning, wake that hands up in
the morning club.
Speaker 7 (51:33):
Breakfast Club
Wake that hands up in the morning.
Speaker 2 (00:02):
The Breakfast Club Morning.
Speaker 3 (00:05):
Everybody is d J n V Jesse, Hilarry Charlamage the guy.
We are the Breakfast Club. We got some special guests
joining us today, indeed from the shop, the shop. From
the shop, we got mad recorded and Paul Rivera welcome fellas.
Speaker 4 (00:17):
Thank you, you're feeling fantastic. Thank you for having us.
Speaker 2 (00:22):
Yeah, home on y'all knowing each other.
Speaker 4 (00:26):
We met in two thousand and nine. Yeah, at Nike.
He was working at Nike. I started my career at Nike.
And the term long time ago, twenty something years he was.
Then you don't know what year you started working? Oh
seven seven and then we met. Oh wait, oh nine.
Speaker 1 (00:44):
But it's like, dog is you spent so much time?
Speaker 3 (00:47):
So what did y'all do at night?
Speaker 1 (00:49):
It is a Nike.
Speaker 3 (00:50):
I never Nike.
Speaker 4 (00:53):
I don't work there, but people always say the check
that they don't used to swoosh. They always say this
swoo But I was a intern in two thousand and one.
Then I was a consultant. Then they employed me. I
dropped out of school and started working there and I
worked in sports marketing.
Speaker 5 (01:10):
Yeah, my last job at Nike, which is how we
met and got tight. I was the global marketing director
for the Lebron brand, so in the off season we
take global athlete tours, take brand of China and Madrid
and do all those things. So, as I said, Doggie
is because you spend a lot of time to get
you know.
Speaker 6 (01:26):
I read Rich Paul's book and Rich Paul talks about
how you know, Bron didn't know what he wanted his
team to do. He just was like, Yeah, I'm gonna
figure something out. So that was your thing, mad Let
me go to Nike, and my thing.
Speaker 4 (01:37):
Was I met a gentleman who is responsible for my
career named Lynn mad a gentleman general, the General as
we call him, worked at Nike for thirty years. Amazing,
amazing man, a black man who I met. We started talking,
took a liking to me and was like, offered me
(01:58):
an internship. And to your point, at that moment, I
was nineteen, so Lebron would have been sixteen. I was like, shit,
this is an opportunity. I'm just in college. This is
an opportunity to further my education. I was playing basketball
and when I got there, I was like, I want
to learn here and I was like this is my
(02:18):
dream job. We all know, like you guys in my family.
I was like, this is a good ass job. This
shit comes with get something done at the dentist if.
Speaker 7 (02:33):
You need it, that's all that matter.
Speaker 4 (02:35):
It was a good ass job and I get to
learn and I get to be able to provide something
back to Lebron's team eventually when he becomes Lebron.
Speaker 3 (02:43):
So that was the thinking, how did you know Lebron
since he was sixteen or nineteen.
Speaker 4 (02:46):
I met Lebron when I was He came to my
eighth birthday party he was five.
Speaker 7 (02:54):
My dad and mom were friendly with his.
Speaker 4 (02:57):
Stepfather and mom. Where we lived on the north side
of Akron. It's a hill called Howard Street Hill. I
lived on in the housing on top of the top
of the hills, like a low income neighborhood where I
live at the bottom of the hill is literally the
projects at the bottom of the hill. That's where Lebron lived.
And it's literally called the bottom because and I think
(03:20):
about that now as I've gotten older, like that, it's like,
if you ask Lebron and you he knows you from Akron,
where you're from, he would say the bottom, but he's
referencing the projects that are at the bottom of this hill.
But it's also at the bottom of socioeconomic life and everything.
So he was from there. I was from there. So
we lived basically in the same neighborhood. I just lived
in the houses. He lived in the projects at the
(03:40):
bottom of.
Speaker 3 (03:41):
The How did y'all get tight? Since he was so
many years younger than you.
Speaker 4 (03:45):
He was always taller, so he didn't look so he
didn't look like no, his ears looked like he was seventeen.
And he was always exactly like he is smart and thoughtful,
so he can hang.
Speaker 7 (03:59):
So he would hang.
Speaker 4 (04:00):
And then he started moving around. He actually left the name,
but his mom him and his mom is a number.
He would have to tell you. They moved like nine
times or something before the fourth grade, bouncing around. And
then we reconnected when he was in middle school. I
was in high school. By then, he was like the
best middle school player in the city.
Speaker 3 (04:19):
He was always good in basketball at that age.
Speaker 4 (04:21):
Yeah, by the time he was fourteen thirteen fourteen in Akron,
everybody knew of him. And his teammates by the way,
who became my friends and then up being my teammate,
and they came to the high school.
Speaker 1 (04:32):
I was at, give them, give them the MVP.
Speaker 4 (04:35):
Oh that's funny. I am still I would never bring
this up like maybe I always say this to Lebron.
I'm the only player who's ever played on his team
who won the MVP and.
Speaker 7 (04:49):
Not him freshman exactly. I was a senior. He was
a freshman.
Speaker 4 (04:59):
And to the credit, he did average a point one
more point than me. He averaged eighteen average seventeen.
Speaker 3 (05:05):
I got player because you have seen because they give
it you because you was a senior, so you ain't
deserve it.
Speaker 2 (05:09):
So he really, I was with you, where do you
get your demeanor though, man? Because you have a royal
air royal? Yeah, you talk like a royal. Sometimes really.
Speaker 4 (05:24):
Said you can roy because I was like, I gotta
go to work sweater.
Speaker 1 (05:35):
Sweater, getting royal.
Speaker 4 (05:38):
I'll tell you though, I'll take that, it's not wrong
with it. My demeanor is a cross between my mom
and my dad. My mom is super chill, easygoing woman
and my dad is a doesn't shut up.
Speaker 7 (05:53):
He gets ignorant.
Speaker 4 (05:57):
And I had a thing with my dad that I
really had the one time tell him my dad was
this guy once at the time, I had moved. I
was living in my house twenty six at my own place,
renovated the ship, and he was still come in my
house and like and like, you know, like you walk
in the house, you take your shoes off, and you
might do that on Monday, and you might not touch
those shoes again. And you're like, I'm lead, he's at
(06:18):
the door. I might fuck with him again. Later he
might come in my house and he's just say, and
I come out and he came in and my shoes
are gone. So I had to tell him, like, yo,
my man, listen, I will always always be your son,
but I'm not your kid anymore. If you come in
my house, you don't pick up things and take shit
without telling me you don't. There's rules in my house,
(06:42):
and I'm fine. If you don't like the rules, you
don't come here. I'll visit you at your house if
you But my dad is that guy.
Speaker 3 (06:48):
So that's how you got that mark right there, Dad
puss out.
Speaker 5 (06:54):
One of my's best qualities, they're like, that's what you're
picking up on is he's very non emotional.
Speaker 1 (06:59):
And I mean that in a good sense, In a
business sense.
Speaker 5 (07:01):
He can make very rational, calm decisions I run hot,
he's normally gonna talk me off the ledge. But I
think that's one of his biggest skills, And that's probably
what you're picking up on. Always calm, always cool, always
gonna make a decision with the right considerations. He doesn't
really often, you know, a lot of us get emotional.
Speaker 7 (07:18):
Thing.
Speaker 1 (07:19):
He's always had that since I met him before.
Speaker 6 (07:20):
So yeah, it feels like y'all always had like a
really like air tight click. So how does somebody like
Paul get in that mix?
Speaker 7 (07:29):
I don't know, is that for you? For me?
Speaker 4 (07:32):
I think you know, it's always been, to your point,
very air tight in the sense that we love each other,
We believed in each other, and we took this journey
of growing together. That was the key, right me. Lebron, Rich, Randy,
They've all grown together in every facet of our lives.
(07:54):
We've been friends for you know, over two decades now,
as Lebron being a pro athlete, we've all had kids,
kids have grown up, We've seen growing to be husbands, fathers, boyfriends, friends,
and then we also grew in business too, But we
always kept those two things running parallel to each other,
(08:16):
but separate, meaning meaning I always tell people when meet
Lebron Richard Randia together, even to this day, it's not
business twenty four to seven. It is very like, Okay, guys,
we have to sit down and discuss this issue we're
having or this thing we need to solve, this opportunity
that's in front of us. But then most of the
time we're at Lebron's house, playing cards, eating food, whatever,
(08:39):
hanging like friends would. And I think Pete fit that
same thing too. He fit that mode of like, oh,
this is a guy that's like us, has a very
similar background to meet. Me and Pete have a very
similar background being our dads. Both spent time in the
federal penitentiary way to college, on the way to the
dead well, as I was told the kid that they
(09:01):
were waiting for vacation, yes, and and but he also
was intelligent and also knew how to grow and was
always growing as a as a friend.
Speaker 7 (09:10):
But also in business too. So I think he.
Speaker 4 (09:12):
Fit right in to be a person that was a
lot like us in the sense as friends and as
business partners, we were growing and kept going the journey
with us.
Speaker 7 (09:21):
Don't know, if you want to.
Speaker 5 (09:21):
Anything, you know, I think from day one, I don't
know if you remember when I first took the lebron
job at Nike, you know, I asked you what I
needed to do to be successful in this role, and
you said I was already doing it by even asking
the questions. And I remember the one thing you said
was don't ever lie to us, right meaning and not
even lying like like even on some business shit.
Speaker 1 (09:41):
It was like, if you know something's not good, coming
to me and tell me.
Speaker 5 (09:44):
You know, Mab, I know this isn't great, but it's
the best I got right now. And He's like, and
I got you. I'm always gonna hold you down, right.
And I think I've never taken their relationship for granted.
I've never you know, mAb's my best friend, MAV's son's
my godson.
Speaker 1 (10:00):
Mad is my boss.
Speaker 5 (10:01):
And I don't confuse those things, right, I don't confuse
those things. MAT's my business partner, he's the CEO of
the company, chief brand officer. I don't ever confuse those
things or take them for granted.
Speaker 7 (10:10):
Right.
Speaker 1 (10:10):
So, whether it's playtime or we're having a good time,
or we're drinking.
Speaker 5 (10:12):
Wine and too much wine or too much Lobos and
doing the thing all day, and when it's work time.
Speaker 1 (10:16):
It's like, yo, I gotta run some things by you.
What do you want to do?
Speaker 5 (10:19):
And I think we all treat it that way. He
treats it that way with Lebron. You're twenty one, you
know what I'm saying. I think that's just a the
highest level of respect, accountability, and honesty with each other.
Speaker 1 (10:30):
And even when an issue may.
Speaker 5 (10:32):
Pop up, because you have those things, you're discussing them
early before they actually become issues.
Speaker 1 (10:37):
I think that's been like great for us.
Speaker 3 (10:38):
I always wanted to know, like when you have somebody
like a Lebron or even in any industry and that
artist is your friend, or you know Lebron and basketball
player is your friend, when he has a problem with somebody,
do y'all have a problem with somebody? Is it that
type of brotherhood? Like if that was the case, me
and Chela may have a problem, but everybody problem with everybody.
But in that case, is that the same thing with you?
Speaker 7 (11:00):
A business question?
Speaker 4 (11:02):
The sense that like that that comes up right, meaning
you know, back in the day the beef with Deshaun
Stevenson and and.
Speaker 7 (11:11):
Or it may be on the court, right, So I
think it.
Speaker 4 (11:15):
If he has a problem with someone, the first thing
we do is, first off, we're not at all afraid
to say if he's wrong, doesn't mean we will tell
you the world public or we will say, yo, that's a.
Speaker 7 (11:29):
Little bit you.
Speaker 4 (11:30):
We were having this discussion yesterday with one of us
who was saying something. We were like, Yo, you're wrong, man.
You you going the wrong way on this. So that's
number one. Number two, if there is a problem with
Lebron has a problem, when he had a problem with
Deshaun Stevenson, yes it became a problem with all of us.
Speaker 2 (11:50):
That was a real issue.
Speaker 7 (11:51):
Like that was that was a real That was it.
Speaker 4 (11:53):
That was a real issue because Lebron is not a
shit starter.
Speaker 7 (11:58):
By the way, Lebron, that is not his He's not.
Speaker 4 (12:03):
He'll get in like if you want to go there,
he'll do it, but he never starts anything. He's really
thoughtful and really observe it and sees everything. In fact,
I always tell him he should he'd be a much
better case worker than than basketball players. Like he's the
guy that, like, you know, like you go to this
house at dinner, he'll be like, you're envy three cookies.
(12:26):
You're like, like, you got a chef heard that making cookies.
Let me eat a cookie, and like, you know, of
my case. But anyway, so he sees everything, but he's
not a shit starter. But like in that instance, it
definitely was a.
Speaker 7 (12:40):
Thing that Deshaun made a thing. And then.
Speaker 4 (12:44):
One day I was actually at I was in Spain.
Actually it was a preseason game between the Wizards and
the Hornets.
Speaker 7 (12:50):
I was with Chris Paul.
Speaker 4 (12:50):
We were out in Spain, and they acted like they
really wanted to do something to me, like a couple
of Wizards players like where I felt like, nothing happened,
but you know how you would be like I was
in the club in Spain, Sean and two guys. I
was by myself. I was with Chris, but they maybe
had left. I was just hanging. It was packed in Barcelona,
(13:11):
and nothing happened, but you know, they made me feel
like I had to go to the bar and order
two beers and I don't even really drink beer. So yeah,
if Lebron has a problem with someone on the court,
(13:33):
it could, but sometimes it doesn't, like you know, because
basketball thing could be like they had an issue, so
he filed somebody too hard, they followed him. It's an
issue tonight and then it's all good after the game whatever.
But if it's a real thing that carries on, then
it could be coming.
Speaker 3 (13:51):
Because as one of the goats in this in in
the basketball league, somebody's gonna have a shot, right, They
always take shots because they always want to take shots
at the guy that's on top. So what must happen
all the damn time? And I know a lot of
times he won't reply. But do y'all ever feel like, well,
he ain't gonna reply, but I'm gonna reply.
Speaker 4 (14:08):
No, that's not our style.
Speaker 1 (14:11):
My whole thing is just keep it consistent, right, Like,
keep it consistent.
Speaker 5 (14:15):
And I think I'll never speak for bron but I
think even you guys, right, you know, like it comes
with the territory of being in the public eye, so
you know, you deal with it.
Speaker 1 (14:23):
I think it's when it.
Speaker 5 (14:24):
Crosses the line and it becomes personal you're doing those
types of things.
Speaker 1 (14:29):
You know. I came in to I won't say the name,
you know this.
Speaker 5 (14:32):
I bumped into someone, a media personality and they were
talking super reckless, actually.
Speaker 1 (14:37):
Talk a reredless about you when you did the commencement speech.
You can figure out who it was.
Speaker 5 (14:42):
Usc and for me that crossed the line because it
was like, why you know, that's not you know. So
when I saw the person, I ain't have a problem
with them or anything like that, but I'm also not.
Speaker 1 (14:51):
Cool with you.
Speaker 5 (14:52):
And the person came up to me and was like, Yo,
what's good? Love everything y'all doing that? I have a
problem with that, And I just told him, I'm like, yo, like,
don't do that. He's like, what do you mean. I'm like,
just keep it consistent, like you talk, and he was like, nah,
you know, that's just for the thing. I'm like, now,
that's not That's not what we do. So I think
to maps point, we're never gonna start. We're not, you know,
we're businessman's with dads at the same time, just keep
it consistent, and you know, there are lines that shouldn't
(15:13):
be crossed.
Speaker 1 (15:14):
Just as man.
Speaker 4 (15:14):
Last question about this, I remember that one.
Speaker 2 (15:21):
Did jay Z song agitate that situation when j did
that freestyle?
Speaker 4 (15:24):
Yeah yeah, yeah for sure, and Jay called me, I'll
never forget he was he freestyled that for sure.
Speaker 7 (15:33):
He called me one that I was late at night.
I was in.
Speaker 4 (15:36):
Ohio and Jay was on tour and he just grew
up the stage in Oakland.
Speaker 7 (15:47):
He called me.
Speaker 4 (15:47):
He was like he just he was like I can
still hear him, like breathing hard.
Speaker 7 (15:51):
He just say.
Speaker 4 (15:51):
He was like, yo, I was on stage and he
came up with that ship on stage in Oakland. Jay
came up with that got off stage, called me. He
was like, yo, I got this and wrapped it to
me through the phone.
Speaker 7 (16:03):
I was like, ship, that's it.
Speaker 4 (16:04):
And I knew right away, like, oh, this is going
to make this thing. That's this thing. It's gonna and
I was like, let's go. And he put it out
I don't know, like a week later, and of course
that of course elevated.
Speaker 1 (16:20):
Day. It's a mad verse. You haven't heard.
Speaker 6 (16:27):
How instrumental has Jay been. And y'all growth is businessmen
and just men, period.
Speaker 4 (16:34):
One of the two three most important people in our lives,
both personally and professionally. Because we were fortunate enough to
start hanging with Jay about the same time I had
that internship. I was nineteen, Bron was sixteen when we
(16:55):
first met Jay in Chicago. I was remember how long
it was because the first time we met Jay, we
met Biggs and Tata first, and then we went up
to see Jay in his room at the Ritz and
when he came down the stairs, he was rapping and
he was like, yo, I just let and they started
(17:16):
talking about He was like, yo, I got the hit.
I got the single for the album. So he Blueprint
wasn't out yet right there, and we everything, not just
Jay but his whole crew. We looked to them and
modeled our thing, like that's that's what we want to
be like for sure, and we modeled everything we did,
thought do, think is modeled and thought about that and
(17:40):
then we all became separately personal friends with Ja. We
all have personal, separate relationships with Jay that have ebbed
and flowed over years, meaning that spent a lot of
time and we moved whatever, but it's always been personal
and professional professional sense that we modeled it and studied
and learned and personally because we all became personal friends
(18:03):
with him, I can call him and go see him,
and Randy has a relationship with him, and Lebron has
a different relationship than I do.
Speaker 7 (18:08):
We all have these relationships with him that go back
and forth.
Speaker 4 (18:11):
We're all in the group text with him with Pe now,
so we're always talking and laughing and did somebody hear
this new song, and what do you think of that?
Talking music, talking business, talking life, sports is a big
connection for us. We own a suite at so Far
with Jay together, so been extremely instrument and it's.
Speaker 5 (18:29):
Dope till this day, you know when we do something
business wise, but like I see y'all, it's always dope,
like it's.
Speaker 1 (18:34):
The big homie like, so it's nice.
Speaker 4 (18:36):
Yeah, let's talk the shop.
Speaker 8 (18:39):
So why does seasons be so short?
Speaker 7 (18:43):
He's in charge.
Speaker 2 (18:47):
Because y'all know, people want more.
Speaker 8 (18:49):
I mean it's probably a good thing that you leave
people like wanting more, but they be short.
Speaker 2 (18:54):
How many? How many episodes?
Speaker 1 (18:56):
So you know, that's the most consistent feedback. We're here
for sure.
Speaker 5 (18:59):
I think if I had to pick, I'd want people
to want more than be like why y'all still up here?
Speaker 1 (19:03):
Still talking?
Speaker 4 (19:04):
Yeah?
Speaker 1 (19:05):
You know we filmed Charloamagne's going on an episode. Great
actually yeah n love.
Speaker 5 (19:12):
And yeah yes they both for yeah, yeah, so you
know what, look the episodes.
Speaker 1 (19:20):
We get lost in the episodes.
Speaker 5 (19:21):
Meaning you know, and you can speak for it's like
we're there. We taped for an hour and a half,
two hours sometimes, but we found the model works a
little better when we're shorter, so you know, thirty thirty
five minutes. I think MAV's only, uh, you know point
on this thing is let's just make sure the content
should dictate how long the episode. Yeah, so if we
(19:42):
have a great hour episode, great, If we have a
great twenty seven minute episode, great.
Speaker 1 (19:46):
But that's the most consistent feedback we get, for sure.
Speaker 7 (19:48):
But I think that.
Speaker 4 (19:49):
To his point, the the person who's has the hardest
job and is the most talented job for the show
is the editor. Because, as you guys know, are the
end of this show, you're sitting in a room with
five six people. The conversation goes this way, goes that way,
it goes this way, it goes that way, and the
editor has to string that together. So when you watch it,
(20:12):
it feels like one because in the room we're doing
all type of shit. You know, last episode, Nelly had
to pee in the middle of it. So so to
get that continuity and to string it together, it's really hard.
The editor, is it amazing to be able to pull
that together? That's very hard because I may you may
start a thought, he may jump in, you may jump in.
Speaker 7 (20:32):
You may come back to that thought.
Speaker 4 (20:34):
Twenty minutes later, like oh, I got something out of that,
and you're gonna edit that together. So that becomes a
very hard job of making it seem like one. It
is one conversation, but make it have continuity through.
Speaker 3 (20:44):
The at what made y'all start the shout like what
was the reason for we are tied board?
Speaker 5 (20:48):
Or no, I'll tell you you know, similar a conversation
like this, I was. I found myself in rooms with
people who I respect and was learning. You know, I
made the comment I said, I learned more in some
of these rooms, and I did in like my formal education, right,
And my point was like, man, I could have used
a lot of this information when I was seventeen, right.
Speaker 1 (21:07):
So it was like, you know, what can.
Speaker 5 (21:10):
We create that allows people the seventeen year old versions
of pr MAV to.
Speaker 1 (21:15):
Be a fly on the wall?
Speaker 7 (21:16):
Right?
Speaker 5 (21:16):
It was supposed to be a podcast at first, and
then I took it to Randy, one of our other partners,
and as partners offen do, he made the idea better
and was like, yo, like we should actually make it
like in a shop and have real barbershop conversation. So
I think the beauty of it is it was never
intended to be a show. It was never intended to
be disfranchise this brand as anything it was trying.
Speaker 1 (21:34):
It came from an insight.
Speaker 5 (21:35):
Of like, man, like what if we can broaden these
conversations for our communities and younger, the younger versions of us.
Speaker 1 (21:41):
And it's grown into what is grown into? Right, couldn't
be any.
Speaker 4 (21:44):
Prouder of it.
Speaker 1 (21:44):
I want I want to ask you guys a question.
Speaker 5 (21:46):
Though our first episode season seven, you just referenced Nelly
as experts.
Speaker 1 (21:51):
You heard Nelly.
Speaker 5 (21:52):
Say his era hip hop was the toughest era, most competitive.
Speaker 1 (21:56):
You guys agree, you guys disagree. I agree with the
name that he said.
Speaker 2 (21:59):
Yes, yeah, I agree. Oh, it depends what you're talking about.
Speaker 6 (22:04):
If you're talking about music and like business and sales wise, yes.
Speaker 2 (22:09):
Lyrically, I don't think so. If you're talking lyrics, I
don't think that was got I think he was about selling.
You talking about selling.
Speaker 7 (22:17):
Probably, Yeah, lyrically, what what you saying? I mean?
Speaker 6 (22:20):
I would say the ninety four probably like that whole
ninety four era when you first got nas, when you
first got big, when you first got Jaye, like that's
when Whu tang Like that's that to me?
Speaker 2 (22:31):
That would be that era.
Speaker 4 (22:32):
So j thought before that the eighties, the like l
ladies came, could you rap? How old are you?
Speaker 7 (22:42):
I remember?
Speaker 2 (22:43):
I remember, I didn't live it.
Speaker 4 (22:45):
I didn't live it, would say that, he would say,
Kim lyrically, that's what he said.
Speaker 7 (22:53):
Literally, that's to your question.
Speaker 3 (22:56):
No, I mean I'm from New York so that that
that era was heavy, the cool Raps, the rock Cams,
the big Daddy Kynes. But there was nothing like the Jays,
the Big the Nas and and and.
Speaker 6 (23:06):
We didn't live that late ladies there though they lived
it like was he lived it, We didn't live.
Speaker 3 (23:12):
That ere Biggie, I mean during that time. I mean
because you could go back from back and forth the lyrics.
I did mixtaste back then and I and I remember
and I still wrapped, you know, still play it now.
But there was nothing like the Big Jay's, the Nash
when when when I felt that later it was Romeo.
Speaker 2 (23:33):
They would get in.
Speaker 6 (23:34):
One of your ghost MAVERI you can't Ohio not front
on bow Wow.
Speaker 7 (23:40):
It's fantastic and always been entertaining.
Speaker 4 (23:45):
I love it.
Speaker 1 (23:46):
Nice gowns, nice roy Roy.
Speaker 4 (23:49):
Like that.
Speaker 3 (23:49):
What was your answer to what Nellie said?
Speaker 5 (23:51):
What was your being from New York as well, I
think I think that era.
Speaker 1 (23:56):
I think, uh, I think you think I think think
Uh yeah, I think so. I think just But your point,
Charlotmae is the right one. It's like, depends what the
metrics we're talking about. We're talking about lyricism. We're talking
about your successful records sold.
Speaker 4 (24:10):
For the problem you can the reason why you can't
do it on successful records sold because it's not apples
to apples. Lyrics is apposed to apples, like who can
really write songs? Because based on records sold, well, then
you have to track hip hop's growth as a genre,
like hip hop was just bigger. The reason Nelly and
Eminem and Jacob Selmour then the people in the late
(24:32):
eighties because hip hop was still underground, like you know
what I mean, was a little unfair to talk about it.
Speaker 3 (24:37):
But there was no streaming, so it made it difficult.
You had to go buy records. You had to go
to the actual store.
Speaker 2 (24:43):
It was a lot different.
Speaker 3 (24:44):
And back then it's they didn't have the releases like
they do now. Now you could just write a record
today and put it out tomorrow. Back then it was
it was set up on a schedule, it had to
come out on a certain quarter. And like you said,
besides Eminem, you know Nellie J, you had NAS, you
had DMX, who was a beast during that time. Rule
I was a beast. That's like you had heavy hitters.
That was the biggest of the big doctor money during
(25:07):
that time.
Speaker 7 (25:08):
Stupid.
Speaker 1 (25:09):
Yeah, Like you had.
Speaker 3 (25:10):
Those guys that were selling records and like you said,
they would never share a release date because you never
wanted to share your sales with somebody. So those are
the times.
Speaker 6 (25:18):
Nelly's interested though, because he was like the overachiever. Nobody
had that expectation of nell including Nelly.
Speaker 5 (25:26):
Nelly was like, I thought we'd make some some some money,
open up a couple of liquor stores.
Speaker 7 (25:31):
And even when he was selling that much, you were like, really.
Speaker 2 (25:35):
Yeah, like you don't expect that, you expect them.
Speaker 6 (25:38):
I want to ask y'all something about the shop, because
I can't remember if it's the shop, are all as smoke?
I can't remember which came first, but but it feels
like y'all created the new media landscape of athletes having
their own platforms. How important do you think that is
to them? Contributing to their narratives and controlling their narratives.
Speaker 4 (25:56):
Now, I think, thank you for saying that, but listen,
that was I tell people all the time. Like one
going back to the beginning of what you just discussed,
was in twenty ten one, we got killed and ostracized
(26:16):
for Lebron dooking the decision. And then in twenty fourteen
he essentially did the same thing, but he chose a
new medium instead of being on TV. He wrote a
letter and it was received and he was also going
back to Cleveland, which but it was received much differently.
And then we started a company with that at the
center of like athlete empowerment and really having athletes be
(26:40):
in a place where they can tell their stories the
way they like and how they feel. And it's gone
really far, which is actually what we wanted. We wanted
all the smoke that happened, and we wanted Iron Athlete
to happen, and we wanted new heights to happen. All
these things. It's fantastic. We celebrated. Yeah, we think it's
(27:00):
amazing and are here for it. I think the idea
of controlling your narrative sometimes gets misused in the sense
that like our ambition was always for to tell stories,
to tell amazing, amazing stories. It's not about it's not
about necessarily like a politician who needs to get boats
(27:22):
and control you make people feel this.
Speaker 7 (27:24):
Way or that way about you.
Speaker 4 (27:25):
It's like telling your story and some people can love
it and some people may not. But the fact that
all these things have come now is amazing to us,
and we celebrated, and I think for us, it was
always about building a company and a place and a
brand that represents amazing stories and the ability to tell
amazing stories, and building a place that could work with
(27:46):
athletes and give them the proper resources to tell these
amazing stories. And we've been fortunate enough to tell a
lot of amazing ones, from Muhammad Ali to Naymar to
Naomiosaka to obviously lots of things with Lebron and when Emmys,
and we've been happy. But the thing where I was
proud about is that all these now athletes are doing
it too, and.
Speaker 7 (28:04):
We love that.
Speaker 3 (28:05):
I wanted to ask because you mentioned when it made
the decision to go to Miami as a team, it
was different, right, because you guys changed the narrative for NBA, right,
meaning most players they're good players, they stay on that
team forever, win, lose, bad a drug. But you guys
chares the narrative and saying, hey, these owners make decisions
for us. Now we're gonna make our own decisions to
(28:27):
see where we want to go, where we want to
play with And that changed the NBA forever. How is
that conversation as a team, because I'm sure somebody on
the team was like, I don't know how this is
gonna come across because y'all bossed up, was like, well,
fuck it, We're gonna do it our way.
Speaker 6 (28:38):
In I remember rich Paul vividly being upset during the
decision on Twitter.
Speaker 4 (28:45):
I remember that completely. It's it gets interesting now what
you just said. But Richie, it was upset. He was
right by the way for the thing he was saying
and feeling. But Lebron is right also, and and you know,
those two things can be mutually exclusive.
Speaker 7 (29:05):
You don't have to have a right and.
Speaker 4 (29:06):
A wrong right. You can two things can be right
at the same time. Lebron is right in a sense
that here's the one thing Lebron. Lebron has a quality
that Jay Z has. I always tell people this, Lebron
always knows what's right for him. It's a quality that
I wish I had and would probably always heat. He
(29:26):
just nails it all the time.
Speaker 7 (29:28):
He always nails it. Jay is like that.
Speaker 4 (29:30):
Jay always knows I'm gonna do this song. I'm gonna
do this feature, not that feature. You like why he
can't explain.
Speaker 7 (29:37):
It to you.
Speaker 4 (29:38):
But if you ask lebron Man, should I have chicken
a fish to that, He's like, I've hed a line
that with you should eat like But he knows exactly
in the most intricate hard time. Going back to Cleveland,
I didn't. I was like, I don't think this is right.
Speaker 1 (29:52):
Like he was like, I'm not going back back. I'm
not going to about him anymore.
Speaker 7 (29:55):
I'm done.
Speaker 4 (29:56):
I moved to La I did not go back, actually,
but I know it was not because of the of
Dan Gilbert, the owner in Cleveland. Like that man said
that why would you go back and help him? And
he knew and he said something to me. He says, Ma, Viet,
I'm in favor of progress over pride. Get rid of
your pride. You're making a prideful statement. I was like,
(30:17):
I am, and I'm gonna make it again.
Speaker 7 (30:19):
I'm like, I would not.
Speaker 4 (30:20):
Do that I would have not ever went back to Cleveland.
He knew that was right for him. So Lebron always
was able to do that. And I think you know,
to your point, you said he changed what happens then,
But the fact of the matter is again a bit
like hip hop, the NBA has just gotten bigger and
more talked about. More players have like Kareem left the
(30:41):
Bucks and went to like players have done that before.
It was a new idea, but it just became bigger.
You know, the conversions of Lebron, how big the NBA was,
we did the decision. All those things combined made it
seem much bigger. But but Lebron always knows. He has
a like a sixth sense of like I should do this,
(31:02):
and not.
Speaker 2 (31:03):
That I mean that it was good.
Speaker 6 (31:04):
That's his greatest championship, Like that's what clean after one?
Speaker 7 (31:09):
I mean he would That's a good question, like are all.
Speaker 4 (31:13):
Championships equal to No?
Speaker 2 (31:15):
No, absolutely not.
Speaker 6 (31:17):
I always said if Lebron stayed twenty years in Cleveland,
for twenty one years and had that one ring, I
think that the argument between him and MJ wouldn't be
what it is.
Speaker 7 (31:29):
What do you mean?
Speaker 2 (31:30):
I think people might give it up the Brons definitively
one ring means more than the four you think, yeah, absolutely.
Speaker 3 (31:38):
And I think Paul agree. I think if he comes
to New York and wins, winning, don't.
Speaker 1 (31:44):
Got me in trouble.
Speaker 7 (31:45):
You know, ask about the shot, Paul.
Speaker 6 (31:47):
That was a risk, right, putting the active player and
giving them a platform then and letting him talk freely.
Speaker 5 (31:55):
Maybe so, But to MAVs earlier point, Bron is so
clear and what makes sense for him, And I think
it's never risk if it's authentic to you, right, like
if you believe in what you're saying. I think Bron
has always been very clear on what he wants to say,
how he wants to say it, and double down on it,
stand on business as the kids say. But it was
(32:16):
one of the first of it's kind. I think, Look,
I think the shop is unique. You know, the barber
shop as four men here. The barber shop isn't a
new idea, right. I think what was different from ours
was the diverse rooms and voices we put in a
room and the conversations we have. What you won't hear
in the shop is like, who's the best basketball player ever?
(32:38):
I mean it's Lebron, but neither here nor there. Like
you know, you won't hear any of those things.
Speaker 2 (32:42):
The greatest come on, come on, we'll take it off.
It's still Kobe Fair, another kid from Akrone.
Speaker 6 (32:51):
You can put him into born in Akroneph Curry not
in the goat conversation.
Speaker 1 (32:56):
Yes, of all time, app of all time.
Speaker 2 (33:01):
Yes, Steph Curry revolution to be cleared greatest shooter.
Speaker 1 (33:05):
Of all time for sure. Yeah and he beat brun
three to one NBA fin Golden State.
Speaker 3 (33:15):
Yeah, yeah, thank you, thank you, my roy.
Speaker 5 (33:24):
But no, I mean, look the shop, the conversation is there, No,
But what makes it, what makes it different from me
at the shop, is just these conversations, right, the conversations
we have and I think you know not Trent, but
the product when you think about it, is it all
feels like an extension of the conversation which you to
have with our community.
Speaker 7 (33:38):
Right.
Speaker 1 (33:39):
We view the shop not just as a show anymore.
Speaker 5 (33:41):
We view it as a brand, but more importantly as
a platform to have those conversations. So, like you know,
the men's grooming line was just an extension of those conversations.
And you'll see more of it, right, You'll see you
know which we've taken the shop from a show to
live experiences HPCU tour. I saw you on one of
the tours, Live City Tour product, you know, experiences, all
those things, so you know, we're treating it like a
(34:04):
platform and want to make sure we're just authentic to
like that barbershop experience.
Speaker 8 (34:07):
How do you pick your guests because not any and
everybody can just get on the shop, you know what
I mean, Like, how do you guys scout out your guess?
Speaker 4 (34:15):
Well, we start with the idea of trying to get
a room of people who will have an interesting conversation
with very interesting conversation. So not all musicians are all athletes.
Like how do you get people from different walks of life?
Because that is when you grew up going to the barbershop,
like we all did.
Speaker 7 (34:35):
The whole point of it was when.
Speaker 4 (34:37):
You went to my barbershop as a kid, they'd be
like the fireman, the city worker, the.
Speaker 7 (34:43):
Local drug dealer.
Speaker 4 (34:44):
They were all there, and the conversation kind of ebbed
and flowed and took these twists and turns. If it
started off like talking about high school football, then you
might talk about NFL football. But then it might go
into the politics of the city and what's happening with
the mayor, and you know, there was always the guy
there was preaching like we should be paying more attention to.
Speaker 7 (35:02):
Politics and education.
Speaker 4 (35:04):
So we try and bring that to life, that feeling
of like these are all different people. You have the
mom in there with their sons. So women were always
represented in the shop. So we try and always go like, okay,
how can we create a room of diversity different people
and also people who won't just agree with each other.
My grandmother had a saying that I still say this day.
(35:26):
I say it in the company all the time. If
two people always agree, one person isn't needed. So we
try and bring that in our company, but also in
the shop. Always like to have it. It doesn't have
to be an art. It's not an argument, right, It's
like an interesting conversation where because to me, I always say,
all my friends, all the people I hang with, are
(35:47):
people that I almost eight or nine times out of
ten when I sit and talk with them, they say
something to me that I go, damn, I.
Speaker 7 (35:56):
Never thought about it that way.
Speaker 4 (35:57):
Those are the best type of conversation to me. That
means I'm either learning something or you're pushing me to
think about something differently.
Speaker 7 (36:05):
Doesn't mean I.
Speaker 4 (36:06):
Agree with you, but it just means I never thought
about it that way.
Speaker 7 (36:10):
Damn, that's interesting. I need to think.
Speaker 4 (36:12):
I was having a conversation with a writer yesterday, right Thompson.
I don't know if you guys know, right Thompson. Fantastic
writer from Mississippi. And he's he's written this book on
m Mattil that I encourage everyone called The Barn and
it's very awesome this book he's written. And we had
a supposed to be an hour conversation. We were talking
(36:34):
about his book. He's wrote many books, but this is
his third book, I think. And he's a writer for ESPN,
A white dude from a little small town in Mississippi.
And I was learning so much and he was pushing
me to think. We went on for two and a
half hours because I was just kept going like, damn,
you're right, I never thought about it that way.
Speaker 7 (36:51):
And think what about this?
Speaker 4 (36:52):
And we were just going back and forth and didn't
agree on everything, and he was telling me about his
and like those are the best renversation. So we try
and bring that feeling to the shop. Because that was
the feeling we had as a kid in the shop.
A lot of the ship that I know and feel,
my demeanor comes from the barbershop. I grew up in
Kareem's on on Mildred and Howard, on the corner of
(37:13):
Mildred and Howard.
Speaker 7 (37:14):
I grew up going.
Speaker 4 (37:14):
There that that everything about me comes from that place.
Speaker 6 (37:17):
What's the difference between the Shop and Mavericks with mav
Carter or even now Lebron Show with JJ Reddick, Like,
what's going to separate those three shows?
Speaker 4 (37:26):
Great question? Lebron Show. I don't know if you guys
have watched it. A new episode comes today or tomorrow.
Too high level for me is too scientists, it's Lebron mind.
The game Lebron and JJ Reddick is like watching two
scientists talk about, you know, mixing chemicals in a laboratory,
(37:49):
or two wine talking about, you know, the soil in
which so that is a very It's so deep in fact,
there's a when you watch it, there's a key for
like when they use a term that you have to
and listen.
Speaker 7 (38:05):
I played basketball.
Speaker 4 (38:06):
At a pretty high I played Division one basketball in
the Mid American Conference, so I feel like I know
basketball really well, and I can keep up, but when
they talk I have to sometimes go, guys, what does
that mean? Some of their terms after and then when
I get it, then when they say the term, I'm like, Okay,
I know what that is. That show is about basketball.
JJ and Lebron are both super high level, like genius
(38:31):
level basketball, but they do bring it to a level
where JJ does mostly to a level that is digestible.
And if you love hoops and you want to get
smarter about hoops and watch the game and understand it
in a different way, that show is for you. That
show is for you, and that show came out last
week the first episode. They're gonna do an episode and
it's gonna get great. They eventually will bring guests on,
(38:53):
like coaches other players, but that show is going to
be the place anybody in basketball who wants to go show.
I also know basketball, well, My show is a much
different show. Shout out to KP who runs the spring
Hill brand, who pushed me to do it. I did
not want to do it, not because of any other reasons. Besides,
(39:15):
I have enough job so fucking ready. But it's all
about bringing on people who one on one will force
me to have a conversation where I go, Damn, that's interesting.
So I have Shonda Ramzh who I am a fan
of her, but I never watch all of her shows.
I am not like a Shonda Land Who've seen every
(39:38):
episode of every show. But I also go into every episode.
Not you guys do this every day, every single day.
I don't do it every day, but I don't overly prepare.
And the reason I don't overly prepare is because I
want to let my actual curiosity just guide me through
that conversation just naturally. I don't want to know too
much about you because I actually sit there at Jay
(40:00):
shed on what I'd never heard of before he came
on the show. Now I learned so much from him
and talking to him. That's a guy, that's great good man.
So that show is about bringing on people who are
the most interesting people in the world to me, and
I'm I'm personally interested in learning from and hopefully the
audience will learn as I learned. In the Shop, which
(40:21):
is the oldest version of it. Is obviously multi There's
many people on the show, and it's about community in
the sense that we're all part of one big community,
bringing people together that from all walks of life to
push and challenge and laugh about different topics.
Speaker 1 (40:37):
I mean, what was what was your experience like on
the shop?
Speaker 2 (40:39):
As I guess, I loved it. It felt like exactly
I said. It just felt like a kickback and you.
Speaker 6 (40:44):
Could actually get too loose and get lost in you know,
and I got introduced to a fantastic wine.
Speaker 5 (40:55):
I think one for me, like the greatest compliment I
ever been paid on the shop was when we had
Jay on and Jay was sitting to.
Speaker 1 (41:04):
My left like jess Is, and we're talking and.
Speaker 5 (41:07):
Doing what we do and and Jay kind of looks
over at me and he's like, Yo, when do we
start recording? And I'm like, we've been recording for twenty minutes, right,
And it's like it just let me know that we're
having an organic conversation. You never hear similar here. You
never hear action, You never having a conversation. I think
that's when you get the good stuff, right. You guys
are the best at It's like when you get the
good it's just conversation.
Speaker 1 (41:24):
Doesn't feel like a Q and A or an interview.
Speaker 7 (41:26):
I've got two more quess you guys, yes, question.
Speaker 2 (41:30):
No, okay with HBO ever necessary.
Speaker 4 (41:33):
Absolutely, HBO was a fantastic partner. HBO validated the shop
because HBO, in my humble opinion, it's it's it's not
the same anymore, which sides me a bit. HBO was
(41:54):
the Louis Vuitton of TV.
Speaker 7 (41:57):
Immediate, Yeah, it was.
Speaker 4 (41:59):
It was, uh, the Porsche of TV, meaning it was
Nike like it was one of those bards when you
were on HBO, it meant like ship that's an HBO show.
Speaker 7 (42:10):
When I said to you, are you watching blah blah
blah blah.
Speaker 4 (42:15):
On HBO, You're like, oh oh, And all the other
networks have had good shows and hits, but HBO hitting
that stamp.
Speaker 7 (42:23):
I told one time.
Speaker 4 (42:24):
I told the CEO of HBO, Richard at the time,
I said, us having the shop on HBO is like
getting your own sneaker at Nike. And he said, I'm
gonna use that on the board. I said, that's what
HBO means. You have a show on HBO. It's literally like, oh,
I got my own shoe from Nike. He definitely definitely.
Speaker 5 (42:43):
People ask me, I'm like, no one needs the New
York Yankees, but they validate your year in New York
Yankee right. And I think for us, to answer your question, Charlotte,
man like, we learned a lot from them. They were great,
a great partner for us. Learned a ton in the
four seasons we were with them, And I think we
grew up as a business, as entrepreneurs, as a show
and it was just time for us to, you know,
(43:04):
take it on our own and grow our own audience
and explore other opportunities. But they were a great partner
for us. I think if we could do it all
over again, we've said we do it again.
Speaker 1 (43:14):
You know that we do absolutely the right move at
that time.
Speaker 6 (43:16):
Yeah, And my last question, it feels like twenty one
years is gone by very quickly. Nobody, nobody expected twenty
one years. I don't, you don't, you don't, not not
at this this level. So when did y'all start up?
When did y'all start setting up for life after basketball?
Speaker 7 (43:37):
Probably in year four?
Speaker 4 (43:41):
Not not in a like, not in a way of
like what are we going to do when basketball is over?
More so, like I tell people, I left Nike and Lebrons,
like yo, I want you to come help me, fire
my agent, come work with me.
Speaker 7 (43:58):
Did that for the first I mean.
Speaker 4 (44:03):
Not now any not anymore, but probably as recently as
like three or four years ag well, but definitely at
the beginning, I said, I started to think my first
name was Lebron's and my last name was friend. That's
how I got introduced Withron. I was like, damn, my
last name is friend. My first name was four years ago.
He was still doing it, not in the not in
(44:25):
a way like not in no way like that. That's
why I corrected myself, like the beginning, but still for
sure some people go, what is matter? Like they won't
say friend anymore, they dropped a friend, which is but
so I would say, we didn't start talking about it
in a way that was like what are we gonna
do when basketball is over? We're gonna be very tactical
(44:46):
and thoughtful.
Speaker 7 (44:46):
Wasn't like that. It was actually just.
Speaker 4 (44:48):
More like pure human emotion and and and a bit
ego too, of like of like me Rich Randy going
like we're gonna work and we're no longer introduced as
Lebron's frind like that was a big part of it.
That that that actually I think I still I'm almost
(45:09):
sure I still have that chip. And Lebron was completely
he was the ringleader of it, like, Yo, I want
you guys to It's funny he talks about now he's
like I used to. He'll say to me now or
to Rich. I wanted you guys always to go be
your become your own men. But I never knew turned
(45:30):
into so much.
Speaker 7 (45:30):
I don't even see you guys like we used to,
Like we don't because we work so much.
Speaker 4 (45:36):
But so it was more like that, like that feeling
of like and then and then strategy and tactics.
Speaker 7 (45:42):
Obviously how we.
Speaker 4 (45:43):
Thought about it became a thing. Rich found his lane
and became the best agent in sports. Was never going
to be my thing. I liked being more of an
entrepreneur doing other things, and Randy found his lane, always
being you know, in charge of everything Lebron and Lebron's
chief of staff, but actually talking about post basketball. The
first time I had a conversation of of really post
(46:08):
basketball Lebron. The first time he said the word retirement
to me was five weeks ago. First time I've ever
heard him say the word. Man, we just sit down
and talk about retirement. I never he had never said
that to me, and we actually I was like, oh shit,
I guess we should so we had never and we
(46:29):
sat down. I was like, Okay, here's all the things
to think about. There's this, there's media. Do you want
to you're never gonna call games? Do you want to
do more stuff in media?
Speaker 1 (46:39):
Team?
Speaker 4 (46:39):
And we're like, let's just lay it all out and
you can think about it. But literally that was I
can look back. They were in Houston playing the Rockets
because I flew to Houston. I was in Houston already
and I flew and I went and saw him. First
time he ever mentioned the word retirement. What do you
let's talk.
Speaker 3 (46:56):
About the headliness are gonna say? Mavericks says, Lebron to retirement,
so this might be his last season to be sure.
Speaker 4 (47:03):
After he heard Charlomagne the God say Lebron, Lebron is
actually going to play ten more years to prove Charlletmagne
the God he's one of the all time greats.
Speaker 2 (47:15):
Did you realize he was spoiled in that moment?
Speaker 6 (47:18):
What do you mean when he said five weeks ago
he's gonna retire and you have a look at like
he isn't.
Speaker 2 (47:22):
Normal for somebody to play twenty one years, you know,
isn't normal.
Speaker 4 (47:27):
It's not normal for anybody to do.
Speaker 7 (47:30):
It's hard to do anything at this level.
Speaker 4 (47:33):
And when you add the level, when you add the toll,
I think if Lebron could play, if Lebron didn't have
to play road games, he might play ten more years.
He could play ten more what's really wiring on him
is to travel, leaving family, leaving his house, you know,
waking up in a hotel in Milwaukee, and he's like,
(47:55):
why am I here again? He would tell you, like,
why am I here again? And you a billionaire already,
and I got a lovely house and a wife and
kids in la and and he would tell you. But
the minute he walks into the arena and the lights
come on, he's like, oh, yes.
Speaker 7 (48:11):
This is why I'm here.
Speaker 4 (48:12):
But in that hotel in Indiana in March, he's like,
what am I doing here? Why am I here? I
always tell people that's the hast thing, like to be
that guy that long and to really still go out
there and play basketball, and like, it's not it's clearly
not about the money. Like if anybody thought he was
playing for money, it's clearly not.
Speaker 7 (48:32):
But I think.
Speaker 4 (48:35):
I realized, I think I'm definitely spoiledful because I've been
up close and personal to see a person who is
so dedicated, so committed for so long. So I've been
able to see that, and it's I was spoiled, jaded,
a bit naive to like, oh, this is what how
(48:56):
it's supposed to go.
Speaker 7 (48:57):
It's not.
Speaker 4 (48:58):
But then I think, as fans, I sometimes am like,
even when I'm in La, sometimes like, should I work
all day.
Speaker 7 (49:05):
La?
Speaker 4 (49:05):
The traffic is the beast, as we all know, to
drive all the way downtown. But I'm like, but it's
fucking Lebron James. I'm going to watch Lebron jet. I'm
going like that is when I think about that point
that you brought up, for sure, But it's definitely a
sense of like we all got spoiled, as even all
of us as basketball fans, that he's gonna be here
forever or he played twenty one He's played twenty one
(49:29):
seasons and not had one. He's never had a bad season,
never never had a bad season, not even close.
Speaker 7 (49:35):
To a bad season.
Speaker 6 (49:36):
I think what y'all do is respect it. It's not
gonna be appreciated until he walks away. When he walks away,
they're gonna look at the whole totality of everything that
y'all accomplish.
Speaker 2 (49:45):
And that's what NIGGAA like really give give y'all to
just do.
Speaker 4 (49:49):
I mean, I think that happens with a lot of things, right, Well,
why is that right?
Speaker 9 (49:54):
I don't know, because it happens in a lot of
every think people's gone, Yeah, that's when you get a
chance to really look at Yeah, we look at things
and segments now like we're looking at to see what
we look.
Speaker 2 (50:04):
At the whole totality of everything that's been accomplished over
the last twenty years.
Speaker 3 (50:08):
But then we say, does it continue precedent? Because Lebron
has two boys that are amazing in basketball? Now does
it continue?
Speaker 1 (50:15):
Now?
Speaker 3 (50:15):
Do you continue on that same lineage.
Speaker 7 (50:18):
Never being Lebron Jones? Not even not it's.
Speaker 4 (50:24):
It's nothing's impossible. But the things that make him who
he is, it's it's really hard to get that cocktail
of things to make that person is.
Speaker 3 (50:37):
Well, if the Knicks pick his son you Moving to
New York's last question, I love me and you talk
off right, I would love I appreciate.
Speaker 1 (50:48):
You guys for joining us. Maverick card Pol thanks for
having us seventh season.
Speaker 3 (50:52):
Of That's right, the shop on YouTube and definitely check
out all the grooming products.
Speaker 7 (50:57):
That they.
Speaker 1 (51:00):
Don't have for the moms that bring their sons in
the barber shop.
Speaker 4 (51:03):
But you know there are you're gonna start helping them
learning groom because you know a lot of young boys
and men think grooming and face cares for special occasions.
Speaker 7 (51:12):
For every day every day. Wash it every day.
Speaker 4 (51:20):
That's just when you're going to the prom or the
big basketball game is daily. So that's what you're gonna do.
Speaker 1 (51:25):
Okay, And I can take the mirror, yes, and the.
Speaker 3 (51:29):
Breakfast Club in the morning, wake that hands up in
the morning club.
Speaker 7 (51:33):
Breakfast Club
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