January 16, 2025 • 17 mins
At 28, I thought I had cracked the code to financial freedom. After two high-value exits, I retired early, invested in rental properties, and thought the money would roll in without lifting a finger. I couldn’t have been more wrong. Instead of living the dream, I found myself drowning in work—legal battles, tenant issues, endless management headaches. And when I tried to scale? I lost big. More money than I’d like to admit, and years of my time But here’s the thing—those mistakes taught me the one truth about passive income no one wants to admit: it’s not about no work. It’s about the right work. And once I figured that out, everything changed Today, I manage three eight-figure businesses, multiple equity deals, and still find time to travel with my family once a month, work out daily, and surf a few times a week. And in this video, I’m going to show you the exact blueprint I use to create massive streams of passive income—with less stress, less risk, and way more freedom.
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Speaker 1 (00:00):
At twenty eight years old, I thought I cracked the
code to financial freedom. After two high value exits, I
retired early, invested in rental properties, and I thought the
money would just roll in without lifting a finger. But
I couldn't have been more wrong. Instead of living the dream,
I found myself drowning in debt, legal battles, tenet issues,
endless management headaches. And when I tried to scale, I
(00:20):
lost big more money than I'd like to admit, and
I lost years of my time.
Speaker 2 (00:24):
But here's the thing.
Speaker 1 (00:25):
Those mistakes taught me one truth about passive income that
nobody wants to admit. It's not about no work. It's
about the right work. And once I figured that out,
everything changed. Today I managed three eight figure businesses, I
have multiple equity deals, and I still find time to
travel about once and once with my family. I worked
out every day, I surf a few times a week.
(00:47):
And so in this video, I'm going to show you
the exact blueprint I use to create massive streams of
passive income with less stress, less risk, and way more freedom.
This is the blueprint for massive passive income. All right,
let me show you how to achieve what you wanted.
But it's just not the way that you thought it
(01:07):
was going to go. Now it didn't go the way
I thought I was going to go. I thought I
had cracked the code.
Speaker 2 (01:11):
Here I was. I remember twenty twenty one years old dreaming.
Speaker 1 (01:15):
About having enough passive income coming in so I wouldn't
have to work again. I was going to do that
through having a bunch of rental properties. I had like
two at the time, and that was my path, and
so I built up a couple of different businesses. I
kept buying more real estate, more real estate, more real estate.
And I had this dream of I just sell my businesses.
I have enough money, I go buy a bunch of properties,
and then you know, money just shows up my bank
account every month and I could just be sitting on
(01:36):
the beach every day. That's what I wanted. I chased
the dream, and so I did. I built up two
businesses that were crushing it. They made a lot of money,
really good returns.
Speaker 2 (01:46):
They ran really good.
Speaker 1 (01:47):
I didn't have to work a whole lot, but again,
like I still had to work. I still had to
go to an office, and so I thought that wasn't
for me. So I sold those off two big exits
I ended up buying a lot of real estate. And
what I found out is my dream that I had
been planning on for now six seven eight years became
a nightmare for me.
Speaker 2 (02:04):
And I learned a lot.
Speaker 1 (02:06):
And what I'm going to break down for you is
exactly that I want to tell you more about this story.
Here's me old or actually say young me, a long
time ago before I got all the stress of having
to deal with that. But here's what I learned. Let
me tell you why this revelation happened. But I learned
that passive income is really a myth. All passive income
is a myth. And here's why the passive dream was
(02:28):
not really passive at all. And as a matter of fact,
life isn't meant to be live passively, right. We should
be in control, we should be driving, we should always
go into where we want to go, not living passively.
But listen, whether you think that the passive dream is
like dividend stocks. So I owned a lot of dividend
stocks and they just pay me every month or quarterly
distributions or maybe again, like my dream was real estate.
I have all these rental properties and they'd give me
(02:50):
money or whatever.
Speaker 2 (02:51):
Other area you think of passive income, they're not They're
not passive. And here's why.
Speaker 1 (02:57):
Really all income requires on work. So really what we
have is the income to work spectrum.
Speaker 2 (03:04):
That's really what we have.
Speaker 1 (03:05):
We have more income and more work over here, and
we have less income and.
Speaker 2 (03:10):
Less work over here. It's a spectrum.
Speaker 1 (03:12):
So once I understood that, then everything started to shift
for me.
Speaker 2 (03:17):
So let me show you what I mean, and then
I'll show.
Speaker 1 (03:18):
You exactly how to really take advantage of this, because
it's not what you're thinking right now. Okay, So the
spectrum of passive income is a work ratio. So on
one side, we have more work and so on more
work over here, I have the business, like the businesses
that I sold that were making me fifty to one
hundred percent returns, but I had to work, right, I
had employees I had to manage and things like that.
Over on the other end, I have less work.
Speaker 2 (03:40):
And I might say probably the lowest amount of.
Speaker 1 (03:43):
Work over here would be I own like US treasuries,
our own like dividend pain stock, and I'm making three
percent four percent on that a right, So that's the
least amount of work. And then everywhere in between, I
have rental properties five to twenty five percent. You know,
interest on notes on loans that I make, you know,
private money five twelve percent, Royalties on things I created
five to two percent.
Speaker 2 (04:03):
So this is a spectrum.
Speaker 1 (04:04):
But here's the thing again, all of this requires work.
So for example, you're gonna have dividend paying stock probably
the least amount of work, but not really that's the
ongoing work.
Speaker 2 (04:14):
But think about the amount of work that it takes
to get into it.
Speaker 1 (04:16):
Now, if you've never owned dividend pain stock, you have
an entire education.
Speaker 2 (04:20):
Gap that you have to go. Figure out what are
dividend paying stocks, how do they pay, how do I reinvest?
How do I compound? Which one should I buy?
Speaker 1 (04:28):
You buy the wrong dividend pain stock, it goes down
in value more than.
Speaker 2 (04:32):
The payments that's making you. So now you have all
this risk.
Speaker 1 (04:36):
And then so I have all this work upfront to
learn what to do, how to do it, Study all
the different stocks, learn what they all are. Then I
have to buy off the setiment of account. I have
to get the money, I have to reinvest the money.
I have to do all that, and then I have
to watch them like a hawk and make sure they're
not dropping and I have to look at the news headlines.
I have all this management to make sure that they
don't lose money more than they're making me.
Speaker 2 (04:53):
That is not no work. That is work.
Speaker 1 (04:55):
That's a lot of work upfront and still a decent
amount of work to manage that rental properties the same
way I ended up buying a whole bunch of rental properties.
Speaker 2 (05:03):
But now I had all these.
Speaker 1 (05:03):
Tenants and moving out and moving in and had maintenance issues.
I had landlord issues then also, okay, so you just
higher property managers with then you hire property managers.
Speaker 2 (05:11):
Yeah, it's all still work, just like having a business.
I had employees and I had to manage with all that.
So it's all work. It all comes.
Speaker 1 (05:19):
Down to how much work you want to do, and
more importantly, what type of work you want to do.
But really there's a bigger piece to this, all right,
that blows this all wide open. It's not just that simple.
Let me explain in my story so you can understand
what I'm talking about now real quick. Before I tell
you how to solve all this, let me tell you
where I went wrong and see if this makes sense
to you.
Speaker 2 (05:37):
So this was my costly mistake.
Speaker 1 (05:39):
So I had my businesses and I built them up
and I was able to, you know, still have a
fun life. I was able to run multiple business at
the same time still do my real estate. But again
I had this thought that I was supposed to sell
the businesses to buy real estate.
Speaker 2 (05:53):
And so what I wanted to do was I want
to do escape my business.
Speaker 1 (05:57):
Okay, why Well, because you know, I had to show
up there a couple times a week to make sure
people were there working, and that wasn't passive, right. I
wanted to be doing nothing and have money coming in.
So that was the scam, that was a lie. I've
been sold. So what happened is I decided to sell
my business. One of them went to a fortune five
hundred company. And what was very interesting about that is
(06:18):
I had to work for them for a little bit
through the transition, and they put somebody on top of
me sort of over my business. And I told them, hey,
I didn't want to be coming in. I didn't want
to manage these couple of things. And I said, Norris work,
I want to make sure within the next thirty days
you don't have to do any of that anymore.
Speaker 2 (06:32):
And I'm like, so these things that I don't.
Speaker 1 (06:34):
Really like about the business the reason why I sold
the business in the first place, even though it makes
me a really crazy.
Speaker 2 (06:38):
Amount of money. But I didn't want to do these
couple of things. You're saying that within the next thirty days,
I won't have to do those anymore. Like yeah, I'm
like how though, because I haven't been able to figure
that out. I said, oh, well, we're going to.
Speaker 1 (06:49):
Put this system here, this system here, this system here,
this reports to this, this comes into this report, and you.
Speaker 2 (06:53):
Don't have to do any of that.
Speaker 1 (06:54):
So I sold the business that made me a crazy
amount of money because the few things I had to do.
Speaker 2 (06:59):
I didn't I do any more. I thought I could
have this passive life.
Speaker 1 (07:02):
But then they showed me how to automate and get
rid of all those tasks in like the first couple months.
So I sold this high grossing business, high profitable business,
when all I had to do was the things they.
Speaker 2 (07:13):
Taught me to do. But I didn't know that. But
it gets even worse. So I was in a very
low risk and high income business. My business I.
Speaker 1 (07:22):
Had for this one particular, I think I had for
six or seven years. I'd been in that industry for
even longer. I knew everything about this high tech medical
equipment space. That's what it was, high tech medical equipment company.
I knew everything about it. I had the business for
a really long time. It made lots of money.
Speaker 2 (07:35):
There was almost no risk because I knew so much.
Speaker 1 (07:37):
I had so much expertise there, and it made a
really high income.
Speaker 2 (07:42):
It was great. But then I sold all of that.
I sold the business.
Speaker 1 (07:45):
I took all the money, and then I went and
jumped into investments that I knew nothing about. A small
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keeping you from the real thing that makes you money?
Well that's where just Works comes in. They're the all
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Speaker 2 (08:01):
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Speaker 2 (08:17):
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Speaker 1 (08:18):
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(08:42):
So now I went to large multifamily real estate, which
put me in high risk. So with all the money
that I got, I couldn't just go buy a bunch
of single families. That would have been way too much work.
So I'm going to go to large multifamily. I bought
a building like this right here. It was two hundred units.
It was in Atlanta, Georgia. I'm in California. Now I
know about real estate and Atlanta, Georgia in the projects
(09:02):
not much. Then I got to go to George all
the time. I got to work with partners on the
ground there that I don't even know, I don't even
have experience with.
Speaker 2 (09:08):
It was a nightmare.
Speaker 1 (09:10):
So I went from low risk, high income to now
high risk and low income. But the problem was the
amount of risk that I went into. I didn't know
about all these unforeseen risks that caused me a nightmare,
a headache. And it went from having like almost passive
income out of my business to now having another job
where I'm on the plane flying back and forth trying
(09:31):
to set all.
Speaker 2 (09:31):
These things up, a whole new set of risks.
Speaker 1 (09:34):
That cost me a lot of money. I'm talking like
a crazy amount of money. This deal worked out terrible
for me. And here's the thing. All I had to
do was use the blueprint that the company that bought
me used, and I could have had the business and
done very little.
Speaker 2 (09:51):
Remember, all work, all income requires some work. There's not
ASSUI say this truly passive.
Speaker 1 (09:56):
As much as I have to manage my dibitend pain stocks,
or manage my real.
Speaker 2 (09:59):
Estate have had the business with no risk and high income.
All I had to do is use the systems, right,
That was the key. I had to use the systems.
Speaker 1 (10:08):
So for example, if I want to have a bunch
of rental properties, that's fine, but I don't want to
have all these property managers call me all the time
and all these different tenet issues.
Speaker 2 (10:15):
So I need to set up systems for that.
Speaker 1 (10:17):
Systems just like they showed me when I sold my business.
Speaker 2 (10:21):
The business system. So what I do is I map
everything out like this. So for example, I want to
know how do I acquire.
Speaker 1 (10:27):
Customers so they see an Instagram post, they click on it.
Speaker 2 (10:30):
Then where do they go? They go to a website.
Then what do they do?
Speaker 1 (10:34):
They put their email in and then what they get
this email back, and then what They're asked to book
a call?
Speaker 2 (10:40):
And then what happens, Well, then somebody gets on the
phone with them.
Speaker 1 (10:42):
So I map out the flow of how do customers
get into my business? And once I can map this out,
then I can come up with each individual task that
has to be done with each one, and.
Speaker 2 (10:55):
Then I can just have somebody else do it.
Speaker 1 (10:57):
I create a perfect system and have someone else follow it.
So I do this for every way I acquire people.
Then I think about, well how do I fulfill So
let's say that they do sign up. Well, so they
signed up, Then what happens, Well, they received an email
with their login information.
Speaker 2 (11:09):
Then what Then they log in and then what?
Speaker 1 (11:12):
Then they watch a welcome video, and then what and
then someone contacts them to book an onboarding call and
then what? So I map out every piece of the
business and it's pretty simple. Now, maybe simple for me
because now I've been doing this for a long time,
maybe not as easy for you.
Speaker 2 (11:25):
But I'm having a three day live event where.
Speaker 1 (11:28):
I'm going to go live from this stage for three
days to show you exactly how to set these up
for every single part of your business so you can
just get time back right away.
Speaker 2 (11:36):
All right, this is going to be amazing. Reclaim time.
Speaker 1 (11:38):
Then I'm going to show you how to use that
time to keep more of your income. And once you've
got time back and you've got income back, then I'm
going to show you how to multiply that wealth very fast.
Speaker 2 (11:46):
I'm calling out the Wealth Accelerator.
Speaker 1 (11:48):
This is going to be the first part of January
to make sure twenty twenty five crushes it for you.
Speaker 2 (11:53):
If you'd like to come check out the event, there's
a link down below. I'll put something up on the
screen right here. Come hang out.
Speaker 1 (11:58):
We're going to be live for three days and I'm
going to walk you through this. This is not a
bunch of fluff education. This is in the ground. Do
the work now. Look and even if you want to
start a business, you want to start pressure washing driveways
or painting houses, you can use these systems to scale
that right away.
Speaker 2 (12:14):
Okay, now, let's keep going. Now.
Speaker 1 (12:16):
The thing is you can have this passive income today
because remember feeling as I say, is passive.
Speaker 2 (12:21):
All income requires some work.
Speaker 1 (12:23):
So the key is how can I take what I'm
doing now and reduce the workloads so I don't have
to work as much so I get more work done. Well,
what we want ultimately is leverage over your work, right,
That's really what we want, And what we can do
is as I said, even if you start a business today,
a pressure washing business, a painting business, you could literally
go knock doors on the weekend find pressure washing customers.
(12:46):
You could create a system of I knocked the door,
here was a script I used. Here's how I went
and pressure washed it. Here was the checklist I did.
Here's I collicked the money, And you can go hire
people to run the pressure washing business for you. You
could do this right away, no matter where you at. Now,
some of you might say, well, that doesn't work for
me because in my business, I can't hire people to
do these things because I don't make enough money.
Speaker 2 (13:08):
Well, here's what I'd say about that.
Speaker 1 (13:10):
Number one, if you can't hire someone to do the work,
you don't really have a business.
Speaker 2 (13:13):
You just have like a job that doesn't sound like
it's very high pain.
Speaker 1 (13:16):
But number two, what I would say is, even if
I went and knocked the doors, found the customers had
to buy the equipment, and then I hired someone to
run that process for me. Sure, maybe they take the
majority of that income. I only get a little bit
for sort of managing it and overseeing it.
Speaker 2 (13:30):
But here's the thing.
Speaker 1 (13:31):
Compared to the what three percent that you're going to
make in dividend pain stocks or the five to eight
percent that you're going to make in rental real estate,
you're going to make way more. And so here's the thing,
right we think about if we think about passive income
as a spectrum, I could take a business like pressure
washing or painting houses or whatever and hire people and
(13:54):
still probably make ten twelve percent, which is double quadruple
what I.
Speaker 2 (13:59):
Could make these businesses.
Speaker 1 (14:01):
And if I set the systems right, it can be
just as passive. And honestly, you can probably be even
more passive than managing dividend pain stocks.
Speaker 2 (14:10):
Now, which one should you do first? Is a question
I get asked all the time. I have this map,
it's called the Ett.
Speaker 1 (14:15):
Map, and basically it's a map that walks you through
looking at all the tasks that you have and figuring
out how much you could pay for each one and
which ones you should outsource first. If you like to
get this document, you can get you up and going
really quick. Check out the link down below for the event.
We'll make sure yet you get that for the Wealth
Accelerate event. Now, once you start going with this, here's
(14:36):
where the real magic happens. You see, once I can
get someone else doing a lot of the work, once
I can get the system optimate optimized, then I can
start to scale up. So in the beginning, you know,
you're only making your ten percent because you've had to
hire people things like that. But once you have this going,
it allows you to scale the business up. Right, This
is how I do it. So this right here, as
(14:58):
a matter of fact, is a snap shot of some
of the content engines that we have in my business.
Each one of these is a different engine. These are
some of the acquisition engines that we have in the business.
Right here, here's some of the fulfillment engines that we have.
And so we start mapping these out for each part
of the business, so then we can start assigning this
to different people. We map the engines and then we
(15:19):
can scale the team. This is how I'm able to
manage three different business at the same time is how
I have other companies that I advise for and we're
able to.
Speaker 2 (15:26):
Scale those as well.
Speaker 1 (15:27):
You have to learn how to create the engines of wealth,
create the systems. And this is what I learned from
selling my business. I already had the business that was
mostly passive. All I was lacking was a couple core
systems that the Fortune five hundred company that bought me
helped me install. In the first couple of months.
Speaker 2 (15:44):
I was free. If I had only known that before
I sold the business, but I didn't. But you know
it now, Okay. Now. The thing is, though, as I
said earlier, really life is not about being passive. Life
is about driving to what we want. So what is
that you really want want? What do you want your
life to look like? Do those things. It's not about
sitting on the beach and doing nothing. It's about doing
(16:04):
meaningful work.
Speaker 1 (16:05):
And really it's not freedom from having to do work
that you want. What you really want is freedom to
work on meaningful things, productive things, things that light us up,
things that bring us energy.
Speaker 2 (16:17):
So that is the goal. Now today I'm able to
run the different businesses. Via different businesses, I.
Speaker 1 (16:22):
Travel about once a month with my family to remote destinations.
I go around the world and speak on some of
the biggest stages because I like that because it builds
my skill set. It allows me to grow into a
greater sense of purpose for myself.
Speaker 2 (16:36):
But you could choose whatever it is for you.
Speaker 1 (16:38):
Now, as I said, I'm doing this live event. I'm
calling it the Wealth Accelerator to kick off twenty twenty five.
If you want to start a business, you own a business,
you want to grow your wealth at an exponential rate,
come check out the live event. If you don't want
to check out the live event, well, let me give
you a couple books.
Speaker 2 (16:51):
I'd recommend.
Speaker 1 (16:52):
There's five books on business systems that I've read that
really changed the way that I look at this. I
wish I would have read them before I sold my businesses.
I'm going to put them down below. You can get
access to those five books if you want to do that.
But like I said, if you want my personal systems
as well as my coaching system where we coach you through.
Speaker 2 (17:08):
That, check out the Wealth Accelerator.
Speaker 1 (17:09):
But either way, passive income is sort of a scam.
All income requires work. It just depends on how much
work do you want to do for how much income.
And what I learned is choose the ones that bring
you the most income, but put the.
Speaker 2 (17:23):
Systems in place so you can do the least amount
of work. All right, That's what we got. Leave a
comment let me know what you think about this video.
Do you want more videos like this on business systems?
Is that helpful for you? Let me know If so,
I'll make them Otherwise that's what I got to your success. Well, no,
At twenty eight years old, I thought I cracked the
code to financial freedom. After two high value exits, I
retired early, invested in rental properties, and I thought the
money would just roll in without lifting a finger. But
I couldn't have been more wrong. Instead of living the dream,
I found myself drowning in debt, legal battles, tenet issues,
endless management headaches. And when I tried to scale, I
(00:20):
lost big more money than I'd like to admit, and
I lost years of my time.
Speaker 2 (00:24):
But here's the thing.
Speaker 1 (00:25):
Those mistakes taught me one truth about passive income that
nobody wants to admit. It's not about no work. It's
about the right work. And once I figured that out,
everything changed. Today I managed three eight figure businesses, I
have multiple equity deals, and I still find time to
travel about once and once with my family. I worked
out every day, I surf a few times a week.
(00:47):
And so in this video, I'm going to show you
the exact blueprint I use to create massive streams of
passive income with less stress, less risk, and way more freedom.
This is the blueprint for massive passive income. All right,
let me show you how to achieve what you wanted.
But it's just not the way that you thought it
(01:07):
was going to go. Now it didn't go the way
I thought I was going to go. I thought I
had cracked the code.
Speaker 2 (01:11):
Here I was. I remember twenty twenty one years old dreaming.
Speaker 1 (01:15):
About having enough passive income coming in so I wouldn't
have to work again. I was going to do that
through having a bunch of rental properties. I had like
two at the time, and that was my path, and
so I built up a couple of different businesses. I
kept buying more real estate, more real estate, more real estate.
And I had this dream of I just sell my businesses.
I have enough money, I go buy a bunch of properties,
and then you know, money just shows up my bank
account every month and I could just be sitting on
(01:36):
the beach every day. That's what I wanted. I chased
the dream, and so I did. I built up two
businesses that were crushing it. They made a lot of money,
really good returns.
Speaker 2 (01:46):
They ran really good.
Speaker 1 (01:47):
I didn't have to work a whole lot, but again,
like I still had to work. I still had to
go to an office, and so I thought that wasn't
for me. So I sold those off two big exits
I ended up buying a lot of real estate. And
what I found out is my dream that I had
been planning on for now six seven eight years became
a nightmare for me.
Speaker 2 (02:04):
And I learned a lot.
Speaker 1 (02:06):
And what I'm going to break down for you is
exactly that I want to tell you more about this story.
Here's me old or actually say young me, a long
time ago before I got all the stress of having
to deal with that. But here's what I learned. Let
me tell you why this revelation happened. But I learned
that passive income is really a myth. All passive income
is a myth. And here's why the passive dream was
(02:28):
not really passive at all. And as a matter of fact,
life isn't meant to be live passively, right. We should
be in control, we should be driving, we should always
go into where we want to go, not living passively.
But listen, whether you think that the passive dream is
like dividend stocks. So I owned a lot of dividend
stocks and they just pay me every month or quarterly
distributions or maybe again, like my dream was real estate.
I have all these rental properties and they'd give me
(02:50):
money or whatever.
Speaker 2 (02:51):
Other area you think of passive income, they're not They're
not passive. And here's why.
Speaker 1 (02:57):
Really all income requires on work. So really what we
have is the income to work spectrum.
Speaker 2 (03:04):
That's really what we have.
Speaker 1 (03:05):
We have more income and more work over here, and
we have less income and.
Speaker 2 (03:10):
Less work over here. It's a spectrum.
Speaker 1 (03:12):
So once I understood that, then everything started to shift
for me.
Speaker 2 (03:17):
So let me show you what I mean, and then
I'll show.
Speaker 1 (03:18):
You exactly how to really take advantage of this, because
it's not what you're thinking right now. Okay, So the
spectrum of passive income is a work ratio. So on
one side, we have more work and so on more
work over here, I have the business, like the businesses
that I sold that were making me fifty to one
hundred percent returns, but I had to work, right, I
had employees I had to manage and things like that.
Over on the other end, I have less work.
Speaker 2 (03:40):
And I might say probably the lowest amount of.
Speaker 1 (03:43):
Work over here would be I own like US treasuries,
our own like dividend pain stock, and I'm making three
percent four percent on that a right, So that's the
least amount of work. And then everywhere in between, I
have rental properties five to twenty five percent. You know,
interest on notes on loans that I make, you know,
private money five twelve percent, Royalties on things I created
five to two percent.
Speaker 2 (04:03):
So this is a spectrum.
Speaker 1 (04:04):
But here's the thing again, all of this requires work.
So for example, you're gonna have dividend paying stock probably
the least amount of work, but not really that's the
ongoing work.
Speaker 2 (04:14):
But think about the amount of work that it takes
to get into it.
Speaker 1 (04:16):
Now, if you've never owned dividend pain stock, you have
an entire education.
Speaker 2 (04:20):
Gap that you have to go. Figure out what are
dividend paying stocks, how do they pay, how do I reinvest?
How do I compound? Which one should I buy?
Speaker 1 (04:28):
You buy the wrong dividend pain stock, it goes down
in value more than.
Speaker 2 (04:32):
The payments that's making you. So now you have all
this risk.
Speaker 1 (04:36):
And then so I have all this work upfront to
learn what to do, how to do it, Study all
the different stocks, learn what they all are. Then I
have to buy off the setiment of account. I have
to get the money, I have to reinvest the money.
I have to do all that, and then I have
to watch them like a hawk and make sure they're
not dropping and I have to look at the news headlines.
I have all this management to make sure that they
don't lose money more than they're making me.
Speaker 2 (04:53):
That is not no work. That is work.
Speaker 1 (04:55):
That's a lot of work upfront and still a decent
amount of work to manage that rental properties the same
way I ended up buying a whole bunch of rental properties.
Speaker 2 (05:03):
But now I had all these.
Speaker 1 (05:03):
Tenants and moving out and moving in and had maintenance issues.
I had landlord issues then also, okay, so you just
higher property managers with then you hire property managers.
Speaker 2 (05:11):
Yeah, it's all still work, just like having a business.
I had employees and I had to manage with all that.
So it's all work. It all comes.
Speaker 1 (05:19):
Down to how much work you want to do, and
more importantly, what type of work you want to do.
But really there's a bigger piece to this, all right,
that blows this all wide open. It's not just that simple.
Let me explain in my story so you can understand
what I'm talking about now real quick. Before I tell
you how to solve all this, let me tell you
where I went wrong and see if this makes sense
to you.
Speaker 2 (05:37):
So this was my costly mistake.
Speaker 1 (05:39):
So I had my businesses and I built them up
and I was able to, you know, still have a
fun life. I was able to run multiple business at
the same time still do my real estate. But again
I had this thought that I was supposed to sell
the businesses to buy real estate.
Speaker 2 (05:53):
And so what I wanted to do was I want
to do escape my business.
Speaker 1 (05:57):
Okay, why Well, because you know, I had to show
up there a couple times a week to make sure
people were there working, and that wasn't passive, right. I
wanted to be doing nothing and have money coming in.
So that was the scam, that was a lie. I've
been sold. So what happened is I decided to sell
my business. One of them went to a fortune five
hundred company. And what was very interesting about that is
(06:18):
I had to work for them for a little bit
through the transition, and they put somebody on top of
me sort of over my business. And I told them, hey,
I didn't want to be coming in. I didn't want
to manage these couple of things. And I said, Norris work,
I want to make sure within the next thirty days
you don't have to do any of that anymore.
Speaker 2 (06:32):
And I'm like, so these things that I don't.
Speaker 1 (06:34):
Really like about the business the reason why I sold
the business in the first place, even though it makes
me a really crazy.
Speaker 2 (06:38):
Amount of money. But I didn't want to do these
couple of things. You're saying that within the next thirty days,
I won't have to do those anymore. Like yeah, I'm
like how though, because I haven't been able to figure
that out. I said, oh, well, we're going to.
Speaker 1 (06:49):
Put this system here, this system here, this system here,
this reports to this, this comes into this report, and you.
Speaker 2 (06:53):
Don't have to do any of that.
Speaker 1 (06:54):
So I sold the business that made me a crazy
amount of money because the few things I had to do.
Speaker 2 (06:59):
I didn't I do any more. I thought I could
have this passive life.
Speaker 1 (07:02):
But then they showed me how to automate and get
rid of all those tasks in like the first couple months.
So I sold this high grossing business, high profitable business,
when all I had to do was the things they.
Speaker 2 (07:13):
Taught me to do. But I didn't know that. But
it gets even worse. So I was in a very
low risk and high income business. My business I.
Speaker 1 (07:22):
Had for this one particular, I think I had for
six or seven years. I'd been in that industry for
even longer. I knew everything about this high tech medical
equipment space. That's what it was, high tech medical equipment company.
I knew everything about it. I had the business for
a really long time. It made lots of money.
Speaker 2 (07:35):
There was almost no risk because I knew so much.
Speaker 1 (07:37):
I had so much expertise there, and it made a
really high income.
Speaker 2 (07:42):
It was great. But then I sold all of that.
I sold the business.
Speaker 1 (07:45):
I took all the money, and then I went and
jumped into investments that I knew nothing about. A small
business owner, are you buried in all types of work
keeping you from the real thing that makes you money?
Well that's where just Works comes in. They're the all
in one platform supports small business growth.
Speaker 2 (08:01):
You can get all.
Speaker 1 (08:02):
Their tools that help with benefits like payroll and HR
and compliance with transparent pricing. Now they helped you hire
top talent internationally internew markets, quickly scale international operations without
the workload and forevery how.
Speaker 2 (08:17):
Do I do it? Question?
Speaker 1 (08:18):
You can reach out to their expert staff from sole
proprietor or a team of twenty. Just Works empowers all
kinds of small businesses with real human support. So visit
Justworks dot com slash podcast to join the thousands of
small businesses that trust just Works to take care of payroll, benefits,
compliance and more. Again that's Justworks dot com slash podcasts.
(08:42):
So now I went to large multifamily real estate, which
put me in high risk. So with all the money
that I got, I couldn't just go buy a bunch
of single families. That would have been way too much work.
So I'm going to go to large multifamily. I bought
a building like this right here. It was two hundred units.
It was in Atlanta, Georgia. I'm in California. Now I
know about real estate and Atlanta, Georgia in the projects
(09:02):
not much. Then I got to go to George all
the time. I got to work with partners on the
ground there that I don't even know, I don't even
have experience with.
Speaker 2 (09:08):
It was a nightmare.
Speaker 1 (09:10):
So I went from low risk, high income to now
high risk and low income. But the problem was the
amount of risk that I went into. I didn't know
about all these unforeseen risks that caused me a nightmare,
a headache. And it went from having like almost passive
income out of my business to now having another job
where I'm on the plane flying back and forth trying
(09:31):
to set all.
Speaker 2 (09:31):
These things up, a whole new set of risks.
Speaker 1 (09:34):
That cost me a lot of money. I'm talking like
a crazy amount of money. This deal worked out terrible
for me. And here's the thing. All I had to
do was use the blueprint that the company that bought
me used, and I could have had the business and
done very little.
Speaker 2 (09:51):
Remember, all work, all income requires some work. There's not
ASSUI say this truly passive.
Speaker 1 (09:56):
As much as I have to manage my dibitend pain stocks,
or manage my real.
Speaker 2 (09:59):
Estate have had the business with no risk and high income.
All I had to do is use the systems, right,
That was the key. I had to use the systems.
Speaker 1 (10:08):
So for example, if I want to have a bunch
of rental properties, that's fine, but I don't want to
have all these property managers call me all the time
and all these different tenet issues.
Speaker 2 (10:15):
So I need to set up systems for that.
Speaker 1 (10:17):
Systems just like they showed me when I sold my business.
Speaker 2 (10:21):
The business system. So what I do is I map
everything out like this. So for example, I want to
know how do I acquire.
Speaker 1 (10:27):
Customers so they see an Instagram post, they click on it.
Speaker 2 (10:30):
Then where do they go? They go to a website.
Then what do they do?
Speaker 1 (10:34):
They put their email in and then what they get
this email back, and then what They're asked to book
a call?
Speaker 2 (10:40):
And then what happens, Well, then somebody gets on the
phone with them.
Speaker 1 (10:42):
So I map out the flow of how do customers
get into my business? And once I can map this out,
then I can come up with each individual task that
has to be done with each one, and.
Speaker 2 (10:55):
Then I can just have somebody else do it.
Speaker 1 (10:57):
I create a perfect system and have someone else follow it.
So I do this for every way I acquire people.
Then I think about, well how do I fulfill So
let's say that they do sign up. Well, so they
signed up, Then what happens, Well, they received an email
with their login information.
Speaker 2 (11:09):
Then what Then they log in and then what?
Speaker 1 (11:12):
Then they watch a welcome video, and then what and
then someone contacts them to book an onboarding call and
then what? So I map out every piece of the
business and it's pretty simple. Now, maybe simple for me
because now I've been doing this for a long time,
maybe not as easy for you.
Speaker 2 (11:25):
But I'm having a three day live event where.
Speaker 1 (11:28):
I'm going to go live from this stage for three
days to show you exactly how to set these up
for every single part of your business so you can
just get time back right away.
Speaker 2 (11:36):
All right, this is going to be amazing. Reclaim time.
Speaker 1 (11:38):
Then I'm going to show you how to use that
time to keep more of your income. And once you've
got time back and you've got income back, then I'm
going to show you how to multiply that wealth very fast.
Speaker 2 (11:46):
I'm calling out the Wealth Accelerator.
Speaker 1 (11:48):
This is going to be the first part of January
to make sure twenty twenty five crushes it for you.
Speaker 2 (11:53):
If you'd like to come check out the event, there's
a link down below. I'll put something up on the
screen right here. Come hang out.
Speaker 1 (11:58):
We're going to be live for three days and I'm
going to walk you through this. This is not a
bunch of fluff education. This is in the ground. Do
the work now. Look and even if you want to
start a business, you want to start pressure washing driveways
or painting houses, you can use these systems to scale
that right away.
Speaker 2 (12:14):
Okay, now, let's keep going. Now.
Speaker 1 (12:16):
The thing is you can have this passive income today
because remember feeling as I say, is passive.
Speaker 2 (12:21):
All income requires some work.
Speaker 1 (12:23):
So the key is how can I take what I'm
doing now and reduce the workloads so I don't have
to work as much so I get more work done. Well,
what we want ultimately is leverage over your work, right,
That's really what we want, And what we can do
is as I said, even if you start a business today,
a pressure washing business, a painting business, you could literally
go knock doors on the weekend find pressure washing customers.
(12:46):
You could create a system of I knocked the door,
here was a script I used. Here's how I went
and pressure washed it. Here was the checklist I did.
Here's I collicked the money, And you can go hire
people to run the pressure washing business for you. You
could do this right away, no matter where you at. Now,
some of you might say, well, that doesn't work for
me because in my business, I can't hire people to
do these things because I don't make enough money.
Speaker 2 (13:08):
Well, here's what I'd say about that.
Speaker 1 (13:10):
Number one, if you can't hire someone to do the work,
you don't really have a business.
Speaker 2 (13:13):
You just have like a job that doesn't sound like
it's very high pain.
Speaker 1 (13:16):
But number two, what I would say is, even if
I went and knocked the doors, found the customers had
to buy the equipment, and then I hired someone to
run that process for me. Sure, maybe they take the
majority of that income. I only get a little bit
for sort of managing it and overseeing it.
Speaker 2 (13:30):
But here's the thing.
Speaker 1 (13:31):
Compared to the what three percent that you're going to
make in dividend pain stocks or the five to eight
percent that you're going to make in rental real estate,
you're going to make way more. And so here's the thing,
right we think about if we think about passive income
as a spectrum, I could take a business like pressure
washing or painting houses or whatever and hire people and
(13:54):
still probably make ten twelve percent, which is double quadruple
what I.
Speaker 2 (13:59):
Could make these businesses.
Speaker 1 (14:01):
And if I set the systems right, it can be
just as passive. And honestly, you can probably be even
more passive than managing dividend pain stocks.
Speaker 2 (14:10):
Now, which one should you do first? Is a question
I get asked all the time. I have this map,
it's called the Ett.
Speaker 1 (14:15):
Map, and basically it's a map that walks you through
looking at all the tasks that you have and figuring
out how much you could pay for each one and
which ones you should outsource first. If you like to
get this document, you can get you up and going
really quick. Check out the link down below for the event.
We'll make sure yet you get that for the Wealth
Accelerate event. Now, once you start going with this, here's
(14:36):
where the real magic happens. You see, once I can
get someone else doing a lot of the work, once
I can get the system optimate optimized, then I can
start to scale up. So in the beginning, you know,
you're only making your ten percent because you've had to
hire people things like that. But once you have this going,
it allows you to scale the business up. Right, This
is how I do it. So this right here, as
(14:58):
a matter of fact, is a snap shot of some
of the content engines that we have in my business.
Each one of these is a different engine. These are
some of the acquisition engines that we have in the business.
Right here, here's some of the fulfillment engines that we have.
And so we start mapping these out for each part
of the business, so then we can start assigning this
to different people. We map the engines and then we
(15:19):
can scale the team. This is how I'm able to
manage three different business at the same time is how
I have other companies that I advise for and we're
able to.
Speaker 2 (15:26):
Scale those as well.
Speaker 1 (15:27):
You have to learn how to create the engines of wealth,
create the systems. And this is what I learned from
selling my business. I already had the business that was
mostly passive. All I was lacking was a couple core
systems that the Fortune five hundred company that bought me
helped me install. In the first couple of months.
Speaker 2 (15:44):
I was free. If I had only known that before
I sold the business, but I didn't. But you know
it now, Okay. Now. The thing is, though, as I
said earlier, really life is not about being passive. Life
is about driving to what we want. So what is
that you really want want? What do you want your
life to look like? Do those things. It's not about
sitting on the beach and doing nothing. It's about doing
(16:04):
meaningful work.
Speaker 1 (16:05):
And really it's not freedom from having to do work
that you want. What you really want is freedom to
work on meaningful things, productive things, things that light us up,
things that bring us energy.
Speaker 2 (16:17):
So that is the goal. Now today I'm able to
run the different businesses. Via different businesses, I.
Speaker 1 (16:22):
Travel about once a month with my family to remote destinations.
I go around the world and speak on some of
the biggest stages because I like that because it builds
my skill set. It allows me to grow into a
greater sense of purpose for myself.
Speaker 2 (16:36):
But you could choose whatever it is for you.
Speaker 1 (16:38):
Now, as I said, I'm doing this live event. I'm
calling it the Wealth Accelerator to kick off twenty twenty five.
If you want to start a business, you own a business,
you want to grow your wealth at an exponential rate,
come check out the live event. If you don't want
to check out the live event, well, let me give
you a couple books.
Speaker 2 (16:51):
I'd recommend.
Speaker 1 (16:52):
There's five books on business systems that I've read that
really changed the way that I look at this. I
wish I would have read them before I sold my businesses.
I'm going to put them down below. You can get
access to those five books if you want to do that.
But like I said, if you want my personal systems
as well as my coaching system where we coach you through.
Speaker 2 (17:08):
That, check out the Wealth Accelerator.
Speaker 1 (17:09):
But either way, passive income is sort of a scam.
All income requires work. It just depends on how much
work do you want to do for how much income.
And what I learned is choose the ones that bring
you the most income, but put the.
Speaker 2 (17:23):
Systems in place so you can do the least amount
of work. All right, That's what we got. Leave a
comment let me know what you think about this video.
Do you want more videos like this on business systems?
Is that helpful for you? Let me know If so,
I'll make them Otherwise that's what I got to your success. Well, no,
Host
Mark Moss
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