May 1, 2025 • 15 mins
You’re not stuck because you’re lazy—you’re stuck because you’re living like an employee. The wealthy don’t do that. They treat their life like a 7-figure CEO does a company—whether or not they run a business. Your life is a business: sales, marketing, product development, operations. But most people have no org chart, no leadership, no leverage—just grind and hope. That ends today. I’m Mark Moss—entrepreneur, investor, and partner at a top Bitcoin venture fund. I’ve built and exited tech companies, navigated multiple market cycles, and now help people like you build real wealth by thinking differently. In this video, I’ll show you how to take control of your life like a CEO, give you a step-by-step tool to do it, and invite you to a free training to put it all into action—without quitting your job or starting a company.
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Episode Transcript
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Speaker 1 (00:00):
You're not stuck because you're lazy.
Speaker 2 (00:01):
You're stuck because you're running your life like an employee.
Speaker 1 (00:05):
Now the wealthy that they don't do that.
Speaker 2 (00:06):
They run their life like a seven figure CEO, even
if they don't own a business. And today I'm going
to hand you the playbook, because your life is a business.
There are departments, there's sales, there's marketing, there's product development,
there's operations. But most people they never even looked at
the org chart. No plan, no leadership, no leverage.
Speaker 1 (00:25):
They just work harder. They hope that things will magically improve.
But that ends today.
Speaker 2 (00:31):
I'm going to show you how to take control of
your life in the same way a CEO takes control
of a company. And it starts by shifting how you think,
how you plan, and how you operate. Now, the best part,
you can start doing it immediately without quitting your job, without.
Speaker 1 (00:45):
Starting a company. Now real quick. I'm Mark Moss.
Speaker 2 (00:47):
I've built an exit in multiple tech companies, invested through
several boom and bus cycles, and today I'm a partner
to leading top bitcoin venture capital fund. I advise multiple
public tech companies. I write the Quantum Wave Investment Report,
and I help invest navigate the biggest shifts in tech
and money. And I make these videos to pull back
the curtain and share the frameworks that we're using so
you can get ahead of the curve. Now, by the
(01:08):
end of this video, you gon to know exactly how to
build real well fast by running your life like a
seven figure CEO.
Speaker 1 (01:15):
And I'm gonna give you a tool that we built
to help you do it step by step. So let's go.
Speaker 2 (01:22):
We're gonna jump right into this video and show you
exactly how you can change your life right now by
looking at your life differently. Now, look, whether you're a founder,
an entrepreneur, or a W two employee or maybe even
a college student doesn't really matter. It's the mindset that
you're having. So you can be a high powered CEO
or a founder or an entrepreneur, but still have an
employee mindset. You could also be an employee but have
(01:44):
a CEO or founder mindset. So let's change this for you.
Right now, most people, unfortunately are living like an employee
with the employee mindset.
Speaker 1 (01:53):
I'm gonna show you how to fix that. Now.
Speaker 2 (01:55):
What does that mean, Well, most people operate their lives
reactively or I would say pass like whatever happens, right,
I guess I'm just kind of rolling with the punches,
and like, I'm working this job and maybe someone gives me.
Speaker 1 (02:06):
A better offer.
Speaker 2 (02:06):
So I'm reacting to what happens, or I'm passively living
my life like an employee. An employee is just waiting
for their boss to give them the next assignment, waiting
for their boss to tell them what's next. And so
most of us think about life or actually live our
life like that. And when we live our life like
that like this employee reactively, we have no leverage.
Speaker 1 (02:26):
As an employee, you have no leverage.
Speaker 2 (02:28):
As a business owner, you can hire people, you can
do things right, but as an employee, don't have any
leverage over the business. You have no systems in your life.
You have no long term thinking because I'm just doing
the job that my boss gives me. I'm doing the assignment.
Maybe at some point they might ask me to do
a different job. We'll see, I don't really know, and
so we don't have this long term thinking.
Speaker 1 (02:45):
Now. Part of this is also being this employee. You grind, right, you're.
Speaker 2 (02:49):
Working in forty hours, maybe you're working over time, you're
working in fifty hours, you burn out and.
Speaker 1 (02:54):
You stay stuck in the same income time trap if
you're an employee.
Speaker 2 (02:59):
But if we run in our life like an employee,
a lot of times we're in the same boat. Even
if we're a business owner or a founder. Remember this
isn't about how much money we're making, It's about.
Speaker 1 (03:06):
The mindset that we have.
Speaker 2 (03:08):
The good news is there's an easy way to fix this.
But imagine if your life was like a company. So
imagine you're the CEO of your own life. And if
your life was a company and you were the CEO
of it, which of course you are, would you would
you invest into it or would you fire yourself?
Speaker 1 (03:28):
Now I have a venture capital fund.
Speaker 2 (03:30):
We invest in early stage companies and what we typically
do is we're betting on the jockey, not the horse.
That means I'm betting on the person, betting on the founder.
If this founder is passionate and they have the right
attributes where I know they're going to figure it out,
they're going to be successful no matter what, we'll invest
in them. But they could have the best idea in
the world. And if we don't believe in the founder,
(03:51):
we won't invest. And so back to you, if you are,
which you are the CEO of your own life?
Speaker 1 (03:57):
Would you bet on you? Would you invest in you?
Are you? You run in your life like the best CEO?
Or would you fire yourself and get a new CEO?
What does that even mean? Let's take a look at it.
So what does the CEO of a company do?
Speaker 2 (04:07):
And I like to use the word CEO in this instance,
not founder, because the founder is like, I'm an entrepreneur,
I have a small business something like that. CEO is
a little bit different the CEO shift. If I think
like a CEO, the CEO is responsible for the vision
of the company.
Speaker 1 (04:21):
They're responsible for the plan, right, they have.
Speaker 2 (04:24):
To lean this They have to optimize the business. So
the CEO has to have the vision, the plan, They
have to recruit the right players, and they have to
lean this company to the promised land. They have to
lean the company to fulfill the vision that they have.
We'll talk about your life how that applies.
Speaker 1 (04:40):
But think about that.
Speaker 2 (04:41):
A CEO also you focus on ROI the company. The
CEO is responsible for the revenue of the business, but
also the net profit. Right, that's what's going to move
the stock, that's what's going to move their dividends that
they're going to receive, or their bonuses they're going to receive,
So they're not thinking.
Speaker 1 (04:57):
About how hard people are working.
Speaker 2 (05:00):
Thinking about the end result. They're thinking about how much profit.
The CEO is going to try to build systems so
the business can scale without them. The CEO's not going
to do every single job themselves, so they're going to
think about how do we make things more efficient, how
do we bring in AI, how do we bring in
automation tools so we can have less labor so we
can be more profitable.
Speaker 1 (05:20):
These are the things that a CEO do. Now, how
could you do that in your own life?
Speaker 2 (05:25):
Well, let's break this down real quick. If you want
to just map this out real quickly, I have a
tool that I use in one of my coaching programs,
and it runs you through a questionnaire and it spits
out a graph and it show you exactly what constraints
you have and where you should probably work first. If
you're a CEO, we'll link to It's completely free. I'll
put a link down below. Go through the test at
your own times, just so you can see what these
(05:46):
constraints are. If you'd like to learn how and use
it better. Next week, I'm going to do a live workshop.
Speaker 1 (05:51):
We'll run through.
Speaker 2 (05:52):
Actually a couple tools that I have, and I'll show
you how to install this in your own life. If
you want, we'll do live Q and A. You can
ask any questions. We'll talk about how to installing your life.
We'll put a link to that down below if you
want to come hang out next week for free. But
let's break down exactly what I mean. So if we
look at a CEO, think about this through a company,
not a founder, not a solo preneur, but a CEO.
(06:12):
You would be in charge of sales. Right, So sales
is the revenue of the company. Right, I need to
get the sales up every single quarter. The sales numbers
should go higher, and hire and hire. Who are my customers?
What are the products that we're selling? What are the
prices that we charge? How do I get I should
do this?
Speaker 1 (06:28):
How do we get the sales up? As a CEO,
I have to think about the marketing department. What is
our brand? What is our image?
Speaker 2 (06:35):
What does the market think about what we're doing? How
many leads are we getting in?
Speaker 1 (06:39):
Right? So I have to think about that.
Speaker 2 (06:41):
If I'm driving the business, I have to think about
research and development. If I want my sales to go up,
we need to be researching new products.
Speaker 1 (06:48):
We have to be learning new things.
Speaker 2 (06:49):
We have to be developing new skills so that I
can move these these new things into sales and I
can keep the sales going up. I have to think
about operations. How do we get our operations to run
more efficiently? What are our systems right? All these things?
How do we look at reports, how do we look
at data? How do we improve off of operations?
Speaker 1 (07:06):
HR right?
Speaker 2 (07:07):
I have to think about the team that I've assembled
and how do we manage the team?
Speaker 1 (07:11):
How do we work with the team.
Speaker 2 (07:12):
How do we recruit the best team? So I have
to think about that. If I'm the CEO, I have
to think about the strategy.
Speaker 1 (07:17):
What's the strategy of the company? Where are we even
trying to go? What's the ultimate vision? Why do we
want that? Over what time frame? To think about the strategy?
Speaker 2 (07:23):
And then I have to think about risk. So what
happens if the market turns against us? What happens if
our treasury assets go down? What happens if our largest
customer cancels on us?
Speaker 1 (07:33):
So I have to think about the risk a small
business owner.
Speaker 2 (07:36):
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Speaker 1 (08:01):
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Speaker 2 (08:02):
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that's Justworks dot com slash podcast. Whether you're an employee
(08:28):
or not, we should be thinking about our life the
exact same way.
Speaker 1 (08:32):
So let me break this down.
Speaker 2 (08:33):
So for example, I'll put the ORG chart up here,
but let's say strategy. So as a CEO responsible for
the strategy of the company, but as the CEO of
your own life.
Speaker 1 (08:41):
You're also responsible for that. What are your life goals.
What are you trying to do specifically not broadly? Well,
I want to be rich. No, I want to build
a company.
Speaker 2 (08:53):
No like specifically I want to I want a world
class team.
Speaker 1 (08:57):
What's a world class team? What would the team have
to do regularly or look like for you to.
Speaker 2 (09:03):
Say that they're world class? So I have to have
the life goals. I have to have a vision. I
have to have a direction. Just like the CEO sets
the direction for the company, you need to be a
CEO of your life and set that direction into the goals.
Number two sales. The CEO's responsible for sales. We have
to get the sales up every single quarter.
Speaker 1 (09:16):
So what are you doing as the CEO of your.
Speaker 2 (09:19):
Own life to get your income up? I have a job,
that's my customer. The job is my customer. Do I
only have one customer? Should I have more customers? Should
I find higher value customers? So what am I doing
to generate the income? Do my job my business? Maybe
I have side hustles, so I have to drive the revenue.
Number two or three, I have to have marketing. So
(09:41):
what does the market think about my brand?
Speaker 1 (09:44):
Do I have a good reputation of bad reputation.
Speaker 2 (09:46):
Am I responsible for setting the reputation of what the
world thinks about me? Or am I being passive? And
it's just being created. This's not about being a personal brand.
It's not about being a creator. I don't care if
you have fifty or one hundred followers on Instagram or whatever.
You're responsible for what that brand is saying about you.
Speaker 1 (10:03):
What does Nike stand for? What does McDonald's stand for?
What do you stand for? Now? R and D?
Speaker 2 (10:11):
So, as a CEO of a company, I want to
make sure that my R and D department is constantly
learning new things, trying to come up with new products
so I can get those to the sales departments so
we can bring up our revenue. As a CEO of
your own life, what are you doing for R and D?
What are you researching? What skills are you developing? Are
you skill building?
Speaker 1 (10:26):
Are you learning? Are experimenting? Because if I want to
get my revenue up, I have to learn new skills.
Speaker 2 (10:31):
I have to develop new skills so I can take
those new developed skills to the market and bring my
revenue up.
Speaker 1 (10:38):
I have to have operations. As a CEO of a business,
I have to think about my operations.
Speaker 2 (10:42):
As the CEO of your life, you have to have operations.
So what are your daily habits? What are the daily
non negotiables that you'll do to make sure to guarantee
your end result? What are the systems that you follow?
What are your routines that you have every day? If
I have a I have a If I'm a CEO
of a business and my operations, we create what's called
standard operating procedures, so people in the business will do
(11:05):
the same thing the same way over.
Speaker 1 (11:07):
And over and over. Shall we drive operational efficiency and excellence?
Speaker 2 (11:11):
But in your own life, the CEO of your own life,
do you have SOPs? The definition of insanity from Einstein
is that insanity is doing the same thing but expecting
different results. Well, the opposite of that would be saying
do you want to be saying? Or insane saying would
be doing the same thing so I could receive the
same results, but.
Speaker 1 (11:26):
How many of those are you doing?
Speaker 2 (11:28):
We want to have finance, so obviously the CEO of
a business, I want to make sure that we're managing
our money properly. We're paying our bills on time, we're
not going broke, things like that. But as your own
CEO of your own life, you have the same thing, budgeting, investing, taxes.
Speaker 1 (11:40):
You need to be thinking about those things. HR.
Speaker 2 (11:43):
Obviously, as CEO of a company, I have to hire
the right people, But as HR of your own life,
what are you doing about.
Speaker 1 (11:48):
Your own mentorship?
Speaker 2 (11:49):
Who are your mentors, who are you learning from, who's
on your team, who's your CPA, who's your tax strategy,
who's your attorney? If you think about it the same
way risk so CEO business, I have to think about
the risk. But see if your own life same thing.
What about your health, what about your insurance? What about
your backup plan? And so you have to start thinking
about each of these areas, even of your own life.
(12:10):
A lot of people have these dreams of being a
business owner one day and you're going to take on
all this responsibility. But have you even taken it on
for your own life? And if the answer is no,
how do you expect it to grow? How wouldes CEO
expect his business to grow if he didn't think about
each one of those areas. Okay, now we have a
three step framework to make this really easy for you,
(12:31):
So we don't need to go to that broad.
Speaker 1 (12:33):
We don't even think about nine different departments. Let's think
about it through three different lenses.
Speaker 2 (12:37):
Okay, so number one, I teach a process called rom ROM, reclaim, optimize,
and multiply. So in the reclaim process we want to
put our CEO hat on.
Speaker 1 (12:47):
At this point we want to think strategy. So where
is my time going to be best spent? I have
to think about resource allocation, where's my energy? Where's the
vision of the company. So in the reclaim we want
to just think about those couple things. We have to
think so broad about our own life, just those things.
Speaker 2 (13:04):
Number two, then we want to start to optimize things.
So now we know where we want to go, and
we know we're going there in the most efficient way.
Speaker 1 (13:11):
So optimize.
Speaker 2 (13:12):
This is the operations and finance of the business. So
now optimize operations of our own life.
Speaker 1 (13:18):
What are we doing with our income?
Speaker 2 (13:19):
Do we have our income structured properly or have we
done everything we need to do to get our taxes downloads?
People are overpaying taxes twenty thirty percent. What are we
doing with our accounts? Do we have our accounts all
being moved automated? So our taxes are.
Speaker 1 (13:30):
Going here, our profits going here?
Speaker 2 (13:32):
Are saving to going here, things like that, or what
about our life things like that? And then third we
want to then think about multiplying, and this would be
our CFO hat right, what are we doing with our investments?
What are we doing to get leverage? What are we
doing to speed up the velocity of our money, assets,
stacking and velocity. It's a three step framework if you
want to do that. But ultimately, as the CEO of
(13:53):
a business or corporation, or the CEO of your own life,
you are responsible for the vision where you're going, how
you're going to get there, what the steps will be,
how you get there, and most importantly here's what I'll
just leave you with.
Speaker 1 (14:08):
The CEO of a business, of the founder of a business.
Speaker 2 (14:11):
Entrepreneur, or of your own life, you want to think
about what are your constraints. For example, I have a
car manufacturing facility and I can make ten frames per week.
I can make ten sets of wheels per week. I
can make ten steering wheels per week. I can make
six engines per week. Which area should I focus on
(14:33):
in the business, Well, I should probably get to ten
engines a week, so I could put out ten cars.
So we want to identify what are the constraints in
your own life, the CEO of your own life that
are holding you back. Work on that first, so you
can bring the whole level up. Now I mentioned earlier,
I do have a tool that makes this super easy.
It's a set of questions and it spits it out
into a graphic and it'll show you exactly where your
(14:54):
constrain is that you should be working on. So if
you want to do that, it's completely free. I call
it the personal performance review, the CEO style. So I'll
put a link down below download for free. We'll put
a QR code on the screen, and if you want
to come hang out and learn this whole system, I'm
going to do a whole workshop presentation on it.
Speaker 1 (15:08):
It's all free.
Speaker 2 (15:10):
I'll give you a bunch of tools there and we'll
do live Q and A so we can talk about
how to apply to your own specific examples.
Speaker 1 (15:16):
All right, but that's how we do that.
Speaker 2 (15:18):
If you want to up level your life, you have
to think like a CEO, take control of it, be
the visionary and lead it. And if you want to
learn more about that, you might want to watch this
video right here.
Speaker 1 (15:28):
And that's what I got right to your success, I'm
out
You're not stuck because you're lazy.
Speaker 2 (00:01):
You're stuck because you're running your life like an employee.
Speaker 1 (00:05):
Now the wealthy that they don't do that.
Speaker 2 (00:06):
They run their life like a seven figure CEO, even
if they don't own a business. And today I'm going
to hand you the playbook, because your life is a business.
There are departments, there's sales, there's marketing, there's product development,
there's operations. But most people they never even looked at
the org chart. No plan, no leadership, no leverage.
Speaker 1 (00:25):
They just work harder. They hope that things will magically improve.
But that ends today.
Speaker 2 (00:31):
I'm going to show you how to take control of
your life in the same way a CEO takes control
of a company. And it starts by shifting how you think,
how you plan, and how you operate. Now, the best part,
you can start doing it immediately without quitting your job, without.
Speaker 1 (00:45):
Starting a company. Now real quick. I'm Mark Moss.
Speaker 2 (00:47):
I've built an exit in multiple tech companies, invested through
several boom and bus cycles, and today I'm a partner
to leading top bitcoin venture capital fund. I advise multiple
public tech companies. I write the Quantum Wave Investment Report,
and I help invest navigate the biggest shifts in tech
and money. And I make these videos to pull back
the curtain and share the frameworks that we're using so
you can get ahead of the curve. Now, by the
(01:08):
end of this video, you gon to know exactly how to
build real well fast by running your life like a
seven figure CEO.
Speaker 1 (01:15):
And I'm gonna give you a tool that we built
to help you do it step by step. So let's go.
Speaker 2 (01:22):
We're gonna jump right into this video and show you
exactly how you can change your life right now by
looking at your life differently. Now, look, whether you're a founder,
an entrepreneur, or a W two employee or maybe even
a college student doesn't really matter. It's the mindset that
you're having. So you can be a high powered CEO
or a founder or an entrepreneur, but still have an
employee mindset. You could also be an employee but have
(01:44):
a CEO or founder mindset. So let's change this for you.
Right now, most people, unfortunately are living like an employee
with the employee mindset.
Speaker 1 (01:53):
I'm gonna show you how to fix that. Now.
Speaker 2 (01:55):
What does that mean, Well, most people operate their lives
reactively or I would say pass like whatever happens, right,
I guess I'm just kind of rolling with the punches,
and like, I'm working this job and maybe someone gives me.
Speaker 1 (02:06):
A better offer.
Speaker 2 (02:06):
So I'm reacting to what happens, or I'm passively living
my life like an employee. An employee is just waiting
for their boss to give them the next assignment, waiting
for their boss to tell them what's next. And so
most of us think about life or actually live our
life like that. And when we live our life like
that like this employee reactively, we have no leverage.
Speaker 1 (02:26):
As an employee, you have no leverage.
Speaker 2 (02:28):
As a business owner, you can hire people, you can
do things right, but as an employee, don't have any
leverage over the business. You have no systems in your life.
You have no long term thinking because I'm just doing
the job that my boss gives me. I'm doing the assignment.
Maybe at some point they might ask me to do
a different job. We'll see, I don't really know, and
so we don't have this long term thinking.
Speaker 1 (02:45):
Now. Part of this is also being this employee. You grind, right, you're.
Speaker 2 (02:49):
Working in forty hours, maybe you're working over time, you're
working in fifty hours, you burn out and.
Speaker 1 (02:54):
You stay stuck in the same income time trap if
you're an employee.
Speaker 2 (02:59):
But if we run in our life like an employee,
a lot of times we're in the same boat. Even
if we're a business owner or a founder. Remember this
isn't about how much money we're making, It's about.
Speaker 1 (03:06):
The mindset that we have.
Speaker 2 (03:08):
The good news is there's an easy way to fix this.
But imagine if your life was like a company. So
imagine you're the CEO of your own life. And if
your life was a company and you were the CEO
of it, which of course you are, would you would
you invest into it or would you fire yourself?
Speaker 1 (03:28):
Now I have a venture capital fund.
Speaker 2 (03:30):
We invest in early stage companies and what we typically
do is we're betting on the jockey, not the horse.
That means I'm betting on the person, betting on the founder.
If this founder is passionate and they have the right
attributes where I know they're going to figure it out,
they're going to be successful no matter what, we'll invest
in them. But they could have the best idea in
the world. And if we don't believe in the founder,
(03:51):
we won't invest. And so back to you, if you are,
which you are the CEO of your own life?
Speaker 1 (03:57):
Would you bet on you? Would you invest in you?
Are you? You run in your life like the best CEO?
Or would you fire yourself and get a new CEO?
What does that even mean? Let's take a look at it.
So what does the CEO of a company do?
Speaker 2 (04:07):
And I like to use the word CEO in this instance,
not founder, because the founder is like, I'm an entrepreneur,
I have a small business something like that. CEO is
a little bit different the CEO shift. If I think
like a CEO, the CEO is responsible for the vision
of the company.
Speaker 1 (04:21):
They're responsible for the plan, right, they have.
Speaker 2 (04:24):
To lean this They have to optimize the business. So
the CEO has to have the vision, the plan, They
have to recruit the right players, and they have to
lean this company to the promised land. They have to
lean the company to fulfill the vision that they have.
We'll talk about your life how that applies.
Speaker 1 (04:40):
But think about that.
Speaker 2 (04:41):
A CEO also you focus on ROI the company. The
CEO is responsible for the revenue of the business, but
also the net profit. Right, that's what's going to move
the stock, that's what's going to move their dividends that
they're going to receive, or their bonuses they're going to receive,
So they're not thinking.
Speaker 1 (04:57):
About how hard people are working.
Speaker 2 (05:00):
Thinking about the end result. They're thinking about how much profit.
The CEO is going to try to build systems so
the business can scale without them. The CEO's not going
to do every single job themselves, so they're going to
think about how do we make things more efficient, how
do we bring in AI, how do we bring in
automation tools so we can have less labor so we
can be more profitable.
Speaker 1 (05:20):
These are the things that a CEO do. Now, how
could you do that in your own life?
Speaker 2 (05:25):
Well, let's break this down real quick. If you want
to just map this out real quickly, I have a
tool that I use in one of my coaching programs,
and it runs you through a questionnaire and it spits
out a graph and it show you exactly what constraints
you have and where you should probably work first. If
you're a CEO, we'll link to It's completely free. I'll
put a link down below. Go through the test at
your own times, just so you can see what these
(05:46):
constraints are. If you'd like to learn how and use
it better. Next week, I'm going to do a live workshop.
Speaker 1 (05:51):
We'll run through.
Speaker 2 (05:52):
Actually a couple tools that I have, and I'll show
you how to install this in your own life. If
you want, we'll do live Q and A. You can
ask any questions. We'll talk about how to installing your life.
We'll put a link to that down below if you
want to come hang out next week for free. But
let's break down exactly what I mean. So if we
look at a CEO, think about this through a company,
not a founder, not a solo preneur, but a CEO.
(06:12):
You would be in charge of sales. Right, So sales
is the revenue of the company. Right, I need to
get the sales up every single quarter. The sales numbers
should go higher, and hire and hire. Who are my customers?
What are the products that we're selling? What are the
prices that we charge? How do I get I should
do this?
Speaker 1 (06:28):
How do we get the sales up? As a CEO,
I have to think about the marketing department. What is
our brand? What is our image?
Speaker 2 (06:35):
What does the market think about what we're doing? How
many leads are we getting in?
Speaker 1 (06:39):
Right? So I have to think about that.
Speaker 2 (06:41):
If I'm driving the business, I have to think about
research and development. If I want my sales to go up,
we need to be researching new products.
Speaker 1 (06:48):
We have to be learning new things.
Speaker 2 (06:49):
We have to be developing new skills so that I
can move these these new things into sales and I
can keep the sales going up. I have to think
about operations. How do we get our operations to run
more efficiently? What are our systems right? All these things?
How do we look at reports, how do we look
at data? How do we improve off of operations?
Speaker 1 (07:06):
HR right?
Speaker 2 (07:07):
I have to think about the team that I've assembled
and how do we manage the team?
Speaker 1 (07:11):
How do we work with the team.
Speaker 2 (07:12):
How do we recruit the best team? So I have
to think about that. If I'm the CEO, I have
to think about the strategy.
Speaker 1 (07:17):
What's the strategy of the company? Where are we even
trying to go? What's the ultimate vision? Why do we
want that? Over what time frame? To think about the strategy?
Speaker 2 (07:23):
And then I have to think about risk. So what
happens if the market turns against us? What happens if
our treasury assets go down? What happens if our largest
customer cancels on us?
Speaker 1 (07:33):
So I have to think about the risk a small
business owner.
Speaker 2 (07:36):
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that's Justworks dot com slash podcast. Whether you're an employee
(08:28):
or not, we should be thinking about our life the
exact same way.
Speaker 1 (08:32):
So let me break this down.
Speaker 2 (08:33):
So for example, I'll put the ORG chart up here,
but let's say strategy. So as a CEO responsible for
the strategy of the company, but as the CEO of
your own life.
Speaker 1 (08:41):
You're also responsible for that. What are your life goals.
What are you trying to do specifically not broadly? Well,
I want to be rich. No, I want to build
a company.
Speaker 2 (08:53):
No like specifically I want to I want a world
class team.
Speaker 1 (08:57):
What's a world class team? What would the team have
to do regularly or look like for you to.
Speaker 2 (09:03):
Say that they're world class? So I have to have
the life goals. I have to have a vision. I
have to have a direction. Just like the CEO sets
the direction for the company, you need to be a
CEO of your life and set that direction into the goals.
Number two sales. The CEO's responsible for sales. We have
to get the sales up every single quarter.
Speaker 1 (09:16):
So what are you doing as the CEO of your.
Speaker 2 (09:19):
Own life to get your income up? I have a job,
that's my customer. The job is my customer. Do I
only have one customer? Should I have more customers? Should
I find higher value customers? So what am I doing
to generate the income? Do my job my business? Maybe
I have side hustles, so I have to drive the revenue.
Number two or three, I have to have marketing. So
(09:41):
what does the market think about my brand?
Speaker 1 (09:44):
Do I have a good reputation of bad reputation.
Speaker 2 (09:46):
Am I responsible for setting the reputation of what the
world thinks about me? Or am I being passive? And
it's just being created. This's not about being a personal brand.
It's not about being a creator. I don't care if
you have fifty or one hundred followers on Instagram or whatever.
You're responsible for what that brand is saying about you.
Speaker 1 (10:03):
What does Nike stand for? What does McDonald's stand for?
What do you stand for? Now? R and D?
Speaker 2 (10:11):
So, as a CEO of a company, I want to
make sure that my R and D department is constantly
learning new things, trying to come up with new products
so I can get those to the sales departments so
we can bring up our revenue. As a CEO of
your own life, what are you doing for R and D?
What are you researching? What skills are you developing? Are
you skill building?
Speaker 1 (10:26):
Are you learning? Are experimenting? Because if I want to
get my revenue up, I have to learn new skills.
Speaker 2 (10:31):
I have to develop new skills so I can take
those new developed skills to the market and bring my
revenue up.
Speaker 1 (10:38):
I have to have operations. As a CEO of a business,
I have to think about my operations.
Speaker 2 (10:42):
As the CEO of your life, you have to have operations.
So what are your daily habits? What are the daily
non negotiables that you'll do to make sure to guarantee
your end result? What are the systems that you follow?
What are your routines that you have every day? If
I have a I have a If I'm a CEO
of a business and my operations, we create what's called
standard operating procedures, so people in the business will do
(11:05):
the same thing the same way over.
Speaker 1 (11:07):
And over and over. Shall we drive operational efficiency and excellence?
Speaker 2 (11:11):
But in your own life, the CEO of your own life,
do you have SOPs? The definition of insanity from Einstein
is that insanity is doing the same thing but expecting
different results. Well, the opposite of that would be saying
do you want to be saying? Or insane saying would
be doing the same thing so I could receive the
same results, but.
Speaker 1 (11:26):
How many of those are you doing?
Speaker 2 (11:28):
We want to have finance, so obviously the CEO of
a business, I want to make sure that we're managing
our money properly. We're paying our bills on time, we're
not going broke, things like that. But as your own
CEO of your own life, you have the same thing, budgeting, investing, taxes.
Speaker 1 (11:40):
You need to be thinking about those things. HR.
Speaker 2 (11:43):
Obviously, as CEO of a company, I have to hire
the right people, But as HR of your own life,
what are you doing about.
Speaker 1 (11:48):
Your own mentorship?
Speaker 2 (11:49):
Who are your mentors, who are you learning from, who's
on your team, who's your CPA, who's your tax strategy,
who's your attorney? If you think about it the same
way risk so CEO business, I have to think about
the risk. But see if your own life same thing.
What about your health, what about your insurance? What about
your backup plan? And so you have to start thinking
about each of these areas, even of your own life.
(12:10):
A lot of people have these dreams of being a
business owner one day and you're going to take on
all this responsibility. But have you even taken it on
for your own life? And if the answer is no,
how do you expect it to grow? How wouldes CEO
expect his business to grow if he didn't think about
each one of those areas. Okay, now we have a
three step framework to make this really easy for you,
(12:31):
So we don't need to go to that broad.
Speaker 1 (12:33):
We don't even think about nine different departments. Let's think
about it through three different lenses.
Speaker 2 (12:37):
Okay, so number one, I teach a process called rom ROM, reclaim, optimize,
and multiply. So in the reclaim process we want to
put our CEO hat on.
Speaker 1 (12:47):
At this point we want to think strategy. So where
is my time going to be best spent? I have
to think about resource allocation, where's my energy? Where's the
vision of the company. So in the reclaim we want
to just think about those couple things. We have to
think so broad about our own life, just those things.
Speaker 2 (13:04):
Number two, then we want to start to optimize things.
So now we know where we want to go, and
we know we're going there in the most efficient way.
Speaker 1 (13:11):
So optimize.
Speaker 2 (13:12):
This is the operations and finance of the business. So
now optimize operations of our own life.
Speaker 1 (13:18):
What are we doing with our income?
Speaker 2 (13:19):
Do we have our income structured properly or have we
done everything we need to do to get our taxes downloads?
People are overpaying taxes twenty thirty percent. What are we
doing with our accounts? Do we have our accounts all
being moved automated? So our taxes are.
Speaker 1 (13:30):
Going here, our profits going here?
Speaker 2 (13:32):
Are saving to going here, things like that, or what
about our life things like that? And then third we
want to then think about multiplying, and this would be
our CFO hat right, what are we doing with our investments?
What are we doing to get leverage? What are we
doing to speed up the velocity of our money, assets,
stacking and velocity. It's a three step framework if you
want to do that. But ultimately, as the CEO of
(13:53):
a business or corporation, or the CEO of your own life,
you are responsible for the vision where you're going, how
you're going to get there, what the steps will be,
how you get there, and most importantly here's what I'll
just leave you with.
Speaker 1 (14:08):
The CEO of a business, of the founder of a business.
Speaker 2 (14:11):
Entrepreneur, or of your own life, you want to think
about what are your constraints. For example, I have a
car manufacturing facility and I can make ten frames per week.
I can make ten sets of wheels per week. I
can make ten steering wheels per week. I can make
six engines per week. Which area should I focus on
(14:33):
in the business, Well, I should probably get to ten
engines a week, so I could put out ten cars.
So we want to identify what are the constraints in
your own life, the CEO of your own life that
are holding you back. Work on that first, so you
can bring the whole level up. Now I mentioned earlier,
I do have a tool that makes this super easy.
It's a set of questions and it spits it out
into a graphic and it'll show you exactly where your
(14:54):
constrain is that you should be working on. So if
you want to do that, it's completely free. I call
it the personal performance review, the CEO style. So I'll
put a link down below download for free. We'll put
a QR code on the screen, and if you want
to come hang out and learn this whole system, I'm
going to do a whole workshop presentation on it.
Speaker 1 (15:08):
It's all free.
Speaker 2 (15:10):
I'll give you a bunch of tools there and we'll
do live Q and A so we can talk about
how to apply to your own specific examples.
Speaker 1 (15:16):
All right, but that's how we do that.
Speaker 2 (15:18):
If you want to up level your life, you have
to think like a CEO, take control of it, be
the visionary and lead it. And if you want to
learn more about that, you might want to watch this
video right here.
Speaker 1 (15:28):
And that's what I got right to your success, I'm
out
Host
Mark Moss
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