Wealthy and Well-Known Podcast
Welcome to The Wealthy and Well-Known Podcast — hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group. This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you're launching a book, scaling a business, or trying to become a recognized expert in your space, you'll learn how to craft a Monetized Personal Brand™ that drives massive impact. Each episode features real coaching, case studies from our 1-on-1 clients, and insider strategies from 8-figure entrepreneurs, viral speakers, New York Times bestselling authors, and trusted BBG partners. You'll hear directly from the minds behind some of today's most influential personal brands. Subscribe and turn on notifications — because your message matters, and the world needs to know your name.
Episodes
Your personal brand affects more than leads and followers when you're the person leadi...
If you're doing everything yourself because hiring feels too expensive, Rory and AJ Va...
If you're good at a lot of things, choosing one audience or specialty can feel like
For years, Jim Kwik believed he had a "broken brain."
Most people think improving sales means learning better closing techniques.
Rory and AJ Vaden believe the foundation comes earlier: building a...
People want to know who is behind the business.
In this episode, Rory and AJ explain why founder visibility can create a level of familiarity and tr...
A full content calendar can keep you busy without bringing you any closer to a customer.
What keeps an entrepreneur motivated after the money, recognition, and early goals have already been achieved?
Burnout can be difficult to recognize when you are still performing.
You may be getting the work done, hitting goals, and showing up for every...
What happens when the business you once loved becomes the thing you are trying to survive?
Rory and AJ are using this episode as a personal year-end review, but for listeners, it works just as well as a midyear check-in.
In this conversati...
If you have ever thought about building a membership, coaching program, or recurring revenue offer, this conversation will help you see the model more clearly.
10X Is Easier Than 2X: Dr. Benjamin Hardy on the Science of Scaling
AI can make content creation faster, but it can also make your message easier to ignore if you let it replace your own thinking.
In this episode, Rory and AJ talk honestly about where they use AI, where they draw the line, and why those boundaries matter for anyone building a personal brand. They explain how AI can help with research, content organization, titl...
Building a paid speaking career takes more than wanting a stage.
In this episode, Rory and AJ share what it really takes to become a professional speaker. They talk about the reps, practice, strategy, and patience behind a speaking career that lasts, and why speaking for free can be one of the smartest ways to build demand when you are starting out.
A small audience is not a weakness. For the right business model, it can be an advantage.
In this episode, Rory and AJ explain how coaches, consultants, and experts can make meaningful money without millions of followers. They break down why smaller audiences often allow for deeper access, more customized service, and higher-ticket offers that do not require ma...
A large audience can look impressive and still fail to grow your business.
In this episode, Rory and AJ unpack one of the biggest misconceptions in personal branding: assuming more followers or more email subscribers automatically means more revenue. They explain why the real goal is trust, and why every channel should be evaluated by whether it moves the right pe...
Most people think becoming well known means reaching everybody. Rory and AJ make the case for a better goal: becoming known by the right people, in the right niche, for the right reason.
In this episode, they unpack the strategy of micro fame and why smaller, more intentional relationships often create more business value than broad online attention. Rory shares ...
Why Less Qualified People Make More Money Than Experts
Your Logo Can't Shake Hands: Why Founders Must Be the Face of the Brand
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