En este Podcast damos respuesta a algunas de las cuestiones fundamentales que hay que tener en cuenta en lo relativo a los aspectos legales antes de lanzar un producto o una enseña al mercado o, incluso, antes de ejecutar una campaña de marketing. Para ello contamos con Carmen González (PONS IP) quien asegura que “el principio básico de Marcas es que el primero que llegue, registra y obtiene derecho de exclusiva”.
En este Episodio debatimos sobre los aspectos legales de las marcas:
¿Es cierto que los profesionales de marketing y jurídico se llevan mal?
¿Se puede registrar el titular de una noticia?
¿Sabías que un tatuador puede reclamar los derechos de su obra?
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