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May 5, 2021 58 mins
El sector seguros ha estado enmarcado tradicionalmente en una especie de aura aburrida y anticuada, donde es difícil atraer al público más joven y la innovación choca contra la propia esencia de las marcas aseguradoras. Debatimos sobre ello en este Episodio junto a Mariluz Barriga, Directora de Marketing en Rastreator; Jaime Valverde, Director Corporativo de Redes Sociales en Mapfre, y Emma Ruiz de Azcárate, Directora de Marketing en Pelayo. ¿Cómo se puede diferenciar una marca en el sector seguros? ¿Qué impacto de marca tiene el corredor? ¿Por qué el patrocinio deportivo es el gran aliado de las marcas en este sector? Más Podcast en reasonwhy.es/8020
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