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May 21, 2021 74 mins
La respuesta a la pregunta sobre si el Marketing es actualmente el gran aliado para los hoteles es un "sí" rotundo, pero "sano, sin guerras de precios" ni estrategias similares que se basen en la agresividad y la denostación de los valores de marca. Así lo solicita en este Episodio Yeyo Ballesteros, Director de Comunicación en Room Mate Group. También nos acompañan Sonia Ferre, Fundadora de MasQi The Energy House, y Rafael Ausejo, Fundador y CEO de Ruralka.
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