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April 1, 2025 54 mins
When you think about storytelling and business, there is a question how you can combine these two areas. Let me tell you, the connection is just amazing and fascinating. It's very, very, very strong and I have a great guest - Yingdan Liu - who can tell us more about how it works, what it is and why it is so important to have storytelling skills especially when you are a leader. 

In this episode you will learn:
  • Why storytelling?
  • Why is storytelling so adequate in business?
  • What are the necessary elements of a story?
  • The Five S model for creating good stories
  • The most common myths about storytelling
  • Will artificial intelligence replace storytellers?
  • How one story can change a person's life?

Find more materials at www.astepahead.pro/016

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I wish you a sense of fun and discovery!

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