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April 30, 2025 55 mins
Mediobanca ha lanciato un’offerta da €6,3 miliardi per acquisire Banca Generali con l’obiettivo di rafforzare la propria posizione nel wealth management. Cosa sta succedendo al settore bancario? Nel mondo del marketing, invece, c'è un nuovo acronimo che potremmo dover imparare: GEO, cioè Generative Engine Optimization. Nella Big Story, insieme a Barbara Floridia, Presidente della Commissione parlamentare di Vigilanza Rai, parliamo dello stato della televisione in Italia in un’epoca dominata dallo streaming e dai contenuti on-demand. Questo podcast e gli altri nostri contenuti sono gratuiti anche grazie a chi ci sostiene con Will Makers. Sostienici e accedi a contenuti esclusivi su ⁠willmedia.it/abbonati Learn more about your ad choices. Visit megaphone.fm/adchoices
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