Redefining Luxury with Elizabeth Solaru | Understanding Personal Value

Today on Adeptus On-Air, host Mike Hoffman chats with Elizabeth Solaru, a luxury business consultant and author of The Luxpreneur. Elizabeth shares how social, cultural, and emotional factors shape our perceptions of luxury and how brands can authentically connect with luxury clients. She dives into her journey from award-winning cake artist to international luxury strategist, offers insights from her book The Luxpreneur, and explains why mindset is the most critical starting point for building a successful luxury brand. Tune in to hear Elizabeth’s take on the evolving role of social media, the rise and fall of luxury trends, and the importance of understanding your customers' psychology, not just their spending power.