The Artist’s Roadmap with Tricia Leonard | Building a Sustainable Art Career

Today on Adeptus On-Air, host Mike Hoffman chats with Tricia Poulus Leonard, an artist, Creative Coach, and author of The Artist’s Map to Success. Tricia shares her journey from scribbling on walls as a child to building a successful art career. She points out that while art school honed her creative skills, it didn't equip her with the essential business knowledge needed to thrive as a working artist. Recognizing this gap, Tricia developed her own expertise in the business side of art. Through teaching and her book, Tricia explains the practical steps artists can take to build a sustainable career. Tune in to hear about Tricia’s insights on balancing art creation and marketing, her strategies for pricing artwork competitively, and where you can find her book, The Artist’s Map to Success.