September 18, 2025 • 3 mins
The global advertising industry is demonstrating rapid evolution over the past 48 hours, driven by new deals, emerging technologies, and shifting consumer behavior.
Major retailers like Best Buy are aggressively expanding in-store media networks. At the inaugural Best Buy Ads showcase held September 16, the company unveiled high-visibility takeover packages in stores and extended partnerships with the NFL and other sports organizations. Best Buy now connects 93 percent of its transactional revenue to customer IDs, underscoring the industry-wide focus on first-party data and real-time campaign measurement. eMarketer predicts in-store ad spending may top $1 billion by 2029, as brands seek more measurable outcomes and innovative consumer experiences compared to previous years[1].
In Europe, the Verve Group’s acquisition of acardo Group AG is a significant market move. Announced September 17, this deal brings Verve deeper into the consumer activation ecosystem, reaching 85 percent of German households and integrating with over 5,600 retail stores. The purchase, valued at 24.5 million euros, is set to contribute around 15 million euros in annual revenue and solidifies Verve’s position in data-driven, omni-channel advertising[2]. This illustrates a trend from recent quarters: advertisers are prioritizing technology and measurement capabilities with real-world retail integration.
Television advertising continues its seismic transition as audiences shift toward streaming and connected TV, especially among younger demographics. WARC Media reports global linear TV ad spend is forecasted to fall to 139.1 billion dollars in 2026, its lowest since 2005. In contrast, YouTube’s ad sales in the US reached 36 billion dollars, now rivaling legacy TV. Brands are moving away from standardized 30-second spots to interactive formats, such as shoppable overlays and gaming integrations, redefining what counts as TV advertising in 2025[3].
Podcasting is also drawing more advertiser interest, as demonstrated by Libsyn’s new exclusive partnership with comedian Daniel Tosh’s show announced September 17. Libsyn is leaning into advanced ad buying solutions, offering both host-read and programmatic podcast ads aimed at a growing, highly engaged audience[4].
Regulatory and supply chain updates are less dominant in immediate news. However, ongoing criticisms of major platforms like Google indicate publishers are experiencing declines in referral traffic, signifying a complex digital environment for ad buying and organic reach[5].
Advertising leaders are responding by strengthening direct measurement, forming deeper retail partnerships, and investing in creative, omnichannel formats. Compared to last month, the industry is marked by more pronounced moves toward measurable, data-driven engagement, cross-channel innovation, and a reevaluation of traditional ad spend priorities.
For great deals today, check out https://amzn.to/44ci4hQ
This content was created in partnership and with the help of Artificial Intelligence AI
Major retailers like Best Buy are aggressively expanding in-store media networks. At the inaugural Best Buy Ads showcase held September 16, the company unveiled high-visibility takeover packages in stores and extended partnerships with the NFL and other sports organizations. Best Buy now connects 93 percent of its transactional revenue to customer IDs, underscoring the industry-wide focus on first-party data and real-time campaign measurement. eMarketer predicts in-store ad spending may top $1 billion by 2029, as brands seek more measurable outcomes and innovative consumer experiences compared to previous years[1].
In Europe, the Verve Group’s acquisition of acardo Group AG is a significant market move. Announced September 17, this deal brings Verve deeper into the consumer activation ecosystem, reaching 85 percent of German households and integrating with over 5,600 retail stores. The purchase, valued at 24.5 million euros, is set to contribute around 15 million euros in annual revenue and solidifies Verve’s position in data-driven, omni-channel advertising[2]. This illustrates a trend from recent quarters: advertisers are prioritizing technology and measurement capabilities with real-world retail integration.
Television advertising continues its seismic transition as audiences shift toward streaming and connected TV, especially among younger demographics. WARC Media reports global linear TV ad spend is forecasted to fall to 139.1 billion dollars in 2026, its lowest since 2005. In contrast, YouTube’s ad sales in the US reached 36 billion dollars, now rivaling legacy TV. Brands are moving away from standardized 30-second spots to interactive formats, such as shoppable overlays and gaming integrations, redefining what counts as TV advertising in 2025[3].
Podcasting is also drawing more advertiser interest, as demonstrated by Libsyn’s new exclusive partnership with comedian Daniel Tosh’s show announced September 17. Libsyn is leaning into advanced ad buying solutions, offering both host-read and programmatic podcast ads aimed at a growing, highly engaged audience[4].
Regulatory and supply chain updates are less dominant in immediate news. However, ongoing criticisms of major platforms like Google indicate publishers are experiencing declines in referral traffic, signifying a complex digital environment for ad buying and organic reach[5].
Advertising leaders are responding by strengthening direct measurement, forming deeper retail partnerships, and investing in creative, omnichannel formats. Compared to last month, the industry is marked by more pronounced moves toward measurable, data-driven engagement, cross-channel innovation, and a reevaluation of traditional ad spend priorities.
For great deals today, check out https://amzn.to/44ci4hQ
This content was created in partnership and with the help of Artificial Intelligence AI
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
The global advertising industry is demonstrating rapid evolution over the
past forty eight hours, driven by new deals, emerging technologies,
and shifting consumer behavior. Major retailers like best Buy are
aggressively expanding in store media networks. At the inaugural best
Buy Ads Showcase held September sixteen, the company unveiled high
visibility takeover packages and stores and extended partnerships with the
(00:24):
NFL and other sports organizations. Best Buy now connects ninety
(00:49):
three per cent of its transactional revenue to customer IDs,
underscoring the industry wide focus on first party data and
real time campaign measurement. E Marketer predicts in store or
ad spending may top one billion dollars by twenty twenty
nine as brands seek more measurable outcomes and innovative consumer
experiences compared to previous years. In Europe, the Verve Group's
(01:12):
acquisition of a Coudo Group AG is a significant market move.
Anounce September seventeenth, this deal brings Verve deeper into the
consumer activation ecosystem, reaching eighty five percent of German households
and integrating with over five thousand, six hundred retail stores.
The purchase value to twenty four point five million euros,
(01:33):
is set to contribute around fifteen million euros in annual
revenue and solidifies Verv's position in data driven omni channel advertising.
This illustrates a trend from recent quarters advertisers are prioritizing
technology and measurement capabilities with real world retail integration. Television
advertising continues its seismic transition as audiences shift towards streaming
(01:57):
and connected TV, especially among the U S younger demographics.
Wark Media Report's global linear TV AD spend is forecasted
to fall to one hundred thirty nine point one billion
dollars in twenty twenty six, its lowest since twenty five.
In contrast, YouTube's ad sales in the US reached thirty
(02:18):
six billion dollars. Now, rivaling legacy TV brands are moving
away from standardized thirty second spots to interactive formats such
as shoppable overlays and gaming integrations, redefining what counts as
TV advertising in twenty twenty five three. Podcasting is also
(02:45):
drawing more advertiser interest, as demonstrated by Libson's new exclusive
partnership with comedian Daniel Tosh's show, announced the state party
and focused on writing, house and sales are echoed in
redefining projects offering both host read and programmatic podcast ads
aimed at a growing, highly engaged audience aimed at the
(03:08):
crew and c taking max projects. Attacks, regulatory and supply
chain updates are less dominant in immediate news. However, ongoing
criticisms of major platforms like Google indicate publishers are experiencing
declines in referral traffic, signifying a complex digital environment for
(03:29):
ad buying and organic reach. Five Advertising leaders are responding
by strengthening direct measurement, forming deeper retail partnerships, and investing
in creative omni channel formats. Compared to last month, the
industry is marked by more pronounced moves toward measurable data
(03:50):
driven engagement, cross channel innovation, and a reevaluation of traditional
ad spend priorities.
The global advertising industry is demonstrating rapid evolution over the
past forty eight hours, driven by new deals, emerging technologies,
and shifting consumer behavior. Major retailers like best Buy are
aggressively expanding in store media networks. At the inaugural best
Buy Ads Showcase held September sixteen, the company unveiled high
visibility takeover packages and stores and extended partnerships with the
(00:24):
NFL and other sports organizations. Best Buy now connects ninety
(00:49):
three per cent of its transactional revenue to customer IDs,
underscoring the industry wide focus on first party data and
real time campaign measurement. E Marketer predicts in store or
ad spending may top one billion dollars by twenty twenty
nine as brands seek more measurable outcomes and innovative consumer
experiences compared to previous years. In Europe, the Verve Group's
(01:12):
acquisition of a Coudo Group AG is a significant market move.
Anounce September seventeenth, this deal brings Verve deeper into the
consumer activation ecosystem, reaching eighty five percent of German households
and integrating with over five thousand, six hundred retail stores.
The purchase value to twenty four point five million euros,
(01:33):
is set to contribute around fifteen million euros in annual
revenue and solidifies Verv's position in data driven omni channel advertising.
This illustrates a trend from recent quarters advertisers are prioritizing
technology and measurement capabilities with real world retail integration. Television
advertising continues its seismic transition as audiences shift towards streaming
(01:57):
and connected TV, especially among the U S younger demographics.
Wark Media Report's global linear TV AD spend is forecasted
to fall to one hundred thirty nine point one billion
dollars in twenty twenty six, its lowest since twenty five.
In contrast, YouTube's ad sales in the US reached thirty
(02:18):
six billion dollars. Now, rivaling legacy TV brands are moving
away from standardized thirty second spots to interactive formats such
as shoppable overlays and gaming integrations, redefining what counts as
TV advertising in twenty twenty five three. Podcasting is also
(02:45):
drawing more advertiser interest, as demonstrated by Libson's new exclusive
partnership with comedian Daniel Tosh's show, announced the state party
and focused on writing, house and sales are echoed in
redefining projects offering both host read and programmatic podcast ads
aimed at a growing, highly engaged audience aimed at the
(03:08):
crew and c taking max projects. Attacks, regulatory and supply
chain updates are less dominant in immediate news. However, ongoing
criticisms of major platforms like Google indicate publishers are experiencing
declines in referral traffic, signifying a complex digital environment for
(03:29):
ad buying and organic reach. Five Advertising leaders are responding
by strengthening direct measurement, forming deeper retail partnerships, and investing
in creative omni channel formats. Compared to last month, the
industry is marked by more pronounced moves toward measurable data
(03:50):
driven engagement, cross channel innovation, and a reevaluation of traditional
ad spend priorities.
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