In the episode, James Martell is joined by Erik Harbison, CMO at AWeber to for a conversation on driving affiliate sales with email marketing. Erik debunked a few email marketing myths, shared the 4 things that influence deliverability, importance of subject lines and more.
If there is anything you need to pay attention to, it is the fact that "a whopping 70% of people who visit your website, will never return again unless you get them on your email list". If you are looking at opportunity lost, let that settle in, and listen in as Erik shares a whole lot more.
Erik also continues to leverage his experience in marketing and is the creator and lead instructor for the No. 1-nationally ranked online certification course in digital marketing for the University of Vermont. Understanding fundamental digital marketing channels are so important to be aware of for business, marketing and startups.
4 Things That Influence Email Delivery
Erik shares that there are steps that need to be taken to make sure your email gets to the inbox. He says there are 4 main steps to get that email delivered and explains this in detail to ensure the success of delivery. There are some best practices that need to followed and what you can do to control these 4 crucial pieces to the puzzle. Erik shares what he thinks is the number one priority for affiliates and business owners to have their affiliate marketing strategy placed. Too many people do not put a priority on building their email list, but Erik shares how easy it is to do this and how beneficial and profitable it is to have an email list. They also share of the myths about email marketing, and the newsworthy rules from GDPR (General Data Protection Regulation).
Driving Affiliate Sales with Email Marketing
Erik shares some really great tips on what your subject line needs to say to build interest and curiosity, and get subscribers to open them. Erik also shares the AWeber affiliate program, and how they pay 30% for the lifetime of the account that you refer.
Listen to Learn:
How to get your email list started
Why you should never buy an email list
The 4 steps to making sure your email hits the inbox
What to look for from your email service provider
The GDPR compliant management of emails
How to build a relationship and set the right expectations
How to write a great subject line that gets emails opened
Why AWeber pays for the lifetime of a customer
James wrapped up the episode with an invitation to listeners wanting to develop a lifestyle business to take advantage of his FREE Discovery Call. James also invited you to Subscribe to the Affiliate Buzz on our website, on iTunes, and on our new YouTube Channel to be alerted to new episodes.
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