Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:04):
Welcome to R Bien be Tips.My name is Javier Cárdenas, General Manager
of WELK. Today, in ourepisode we are going to be talking about
the difference between a hosse or hostand a property manager or a property operator
in the industry short and vacation rentals. You find two relevant actors who manage
(00:25):
properties for rent, short and vacation, which are the Hosse and property managers.
The aim of this podcast is firstto present the difference between each,
as well as the elements that aredifferent between both, which can be useful
to owners of rental, short andvacation properties, as well as for hosts
and property managers hosse or host.According to Arbin b this is defined as
(00:50):
a person or a team of peoplewho manage their own accommodation or on behalf
of the owner of the property,they can do everything, from setting prices
to meeting the guests at the timeof their arrival and scheduling the maintenance of
the property. It is important todifferentiate between Hosse that carries its own properties
and games that carries third- partyproperties. This group represents the majority of
(01:15):
people who manage properties for short andvacation rents, representing more than ninety percent
of the properties and on average,in general, of properties that they carry
are one point eight properties and couldbe considered to be hosse until they reach
a maximum of twenty properties. Althoughit is not a policy or restriction that
can carry more property. Property managersor property managers. They are incorporated companies
(01:42):
that manage, in their majority ofthird party properties or, in some cases,
own properties for short and vacation rentsand take care of the entire operation
of these ones, that you goto obtain the demand, that includes the
management of channels, management of prices, doing the entire operation of it,
that goes from receiving to weespres coordinatethe logistics, seo and operation until guaranteeing
the care and maintenance of the property. These represent a lower proportion of the
(02:07):
total number of properties managed for shortand holiday rents, being less than ten
by the way. However, interms of revenue, they can account for
30 per cent of the industry's revenue, showing that, despite having
fewer properties, they are the onesthat manage and earn the most revenue.
Below I will present some of themain differences that have a host' s
(02:29):
own, leaving it clear that theremay be some exceptions. In some host
cases, they usually only work witha marketing channel. In most cases,
herbin bi manage to be very strongin one city or locality, but they
find it hard to climb their businessto another city. Usually, they themselves
(02:49):
take care of everything and in somecases have confitriones that help them with management
and personal adicos on which they supportthemselves for operational issues such as cleaning and
maintenance. They do not use propertymanagement technologies or Channel, management Systed Price
decisions are made based on an empiricalstudy of the market and not on analytical
tools or reverse imaging systems often maintainingmuch flatter tariff structures. They usually work
(03:17):
with host' s arbiand B commissionmodel and WESPED give guests a more personalized
and detailed treatment, as it isa person who carries almost the entire coster
journey of HUESPED. They create muchmore personalized local experiences, with fewer standards
in processes and procedures that allow standardizationand scalability. They achieve better ratings in
(03:43):
their profiles and maintain a super hoststatus. Performance results in terms of income
are lower. Property managers have amore propensity for informality in regulatory terms,
not necessarily the commissions paid by ownersmay be lower, but there is also
more informality in management. They aremuch more flexible with the criteria for accepting
(04:05):
ownership and policies for use by owners. The management of the properties is done
under its name hand a larger schemeof variable costs, give a more personalized
attention to the owner. My monthsoften their profitability in terms of the revenue
they receive, but often they donot quantify the operating and management costs,
(04:27):
quantifying the time they spend on management. Property Managers has a team that specializes
in different marketing roles, revene marmentadministrative operations. It has a higher burden
of fixed costs. They work withvarious sales channels and seek to optimize direct
sales. They manage to have operationsin multiple cities and locations. It has
a function- structured team. Theyuse property Marnment System and Chaleng manmen Syster
(04:51):
technologies. Price decisions are based onanalytics and are supported by management tools.
They usually work with model host usage. Dear bien v de Comisión. They
seek greater standardization in processes and procedures, which can lead to more professional than
personalized treatment. They manage to createexperiences more standard response adapt to the local.
(05:14):
They manage to get good grades seemore difficult They are always in the
top grades because of the amount ofreserves they handle and standardization. Performance results
in terms of income are higher thanhosts who make twenty- five to thirty
percent higher seek to be more alignedwith policy issues. The fees charged by
the owners may be higher, butthey give greater guarantees and professionalization to the
(05:39):
owners and guests are much stricter withthe criteria to accept a property and the
policies of use by the owners.Property management is done under a brand or
name that they have created to giveattention to the owner much more standard and
through technology that allows them scalability.It focuses a lot on growth and is
more rigorous in the care and medicineof costs and profitability. Usually, property
(06:02):
managers start by managing properties as hostsand then they reach a certain level of
properties, they jump to be professionaladministrators. It is important that the successful
host lead you to be successful asproperty managers. Or the structure, management
and skills that are required between onemodel and another are the same, so
(06:23):
my advice is to evaluate your abilities, goals style of path that you want
before taking this step. Moreover,not necessarily to be the property magert generate
terms of margins, a greater profitability, some conficiones that go very well economically
as property management, but also tosome that do not do well. Possibly
in real terms, a breeding maringermay have higher incomes, but also higher
(06:46):
costs and eventually ends up in lowermargins or, if not, achieves economies
of scale and efficiencies that allow himto obtain greater margins. In the end,
choosing one model or another will havea lot to do with the lifestyle
you want and the layers you have. A reflection of a conference. An
expert who values a lot of shortrents and vacations is that this is not
(07:06):
an easy business and to achieve escharalbusiness I make it profitable is not,
as everyone mentions, rich from onemoment to the next. This requires knowledge,
experience and achieves a standardization that thehotel model has achieved. But it
' s not an impossible thing thatI can' t accomplish either. But
you enjoyed this episode. I inviteyou to subscribe to the different channels we
(07:27):
have and to follow us on ourLaw Trave page. Thank you so much
and we' ll see you ina next episode.