July 15, 2024 • 50 mins
From hustling biz coach who scaled her biz to over $1M cash in under 4 years with endless calls a week on her calendar to COZY COACH who values FAMILY FIRST, Jessica is on a MISSION to help Mamas learn how to build PROFITABLE + RELAXED businesses that give them the freedom to be present with their FAMILIES and the PROFITS needed to build their DREAM lives.
In this episode, we dive deep into the journey of building a successful business with our guest, Jessica Sealey, who has generated over a million dollars in revenue in just four years. Here’s what you’ll hear:
Connect with Lauren here: https://www.instagram.com/coachlaurenashley/
In this episode, we dive deep into the journey of building a successful business with our guest, Jessica Sealey, who has generated over a million dollars in revenue in just four years. Here’s what you’ll hear:
- Stepping Out of Your Head: The importance of looking at what's actually working instead of creating unnecessary problems or new solutions.
- Conviction and Strategy: How having conviction makes strategy straightforward and why constantly creating new solutions can be a trap.
- Content and Community Building: The role of valuable, free content in building a community and generating results for potential clients.
- Scaling and Offer Creation: The challenges of scaling too soon and the importance of only creating offers you truly believe in.
- The Importance of Action: Taking swift action on ideas and concepts without overthinking or waiting for perfect conditions.
Connect with Lauren here: https://www.instagram.com/coachlaurenashley/
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:05):
Welcome to the Aligned and Magnetic Podcast. I'm your host,
Laura Ashley, intuitive business coach, certified by the International Coaching Federation,
and they call me the Money, Mindset and Manifestation Queen.
I take a spiritual and practical approach that's backed by
neuroscience to help you make your vision a reality, but
(00:25):
more importantly, doing it in a way that lights you
the fuck up. If you're ready to create an aligned,
magnetic and profitable business so you can live a life
and do the work you are absolutely in love with,
You're in the right place. Get ready to hear the
powerful questions and raw lessons that you need to create
success your way. Thank you so much for being here.
(00:48):
Let's dive in. Hi, Hi, lov Welcome back to the
Aligned and Magnetic Podcast. Today, we have an incredible guest
with us today to share some huge wins and some
challenges and just like pulling back the curtain on what
it takes to build a successful business. Jessica Seely. So
(01:09):
we actually met like years ago, four years ago, five
years ago, like almost five almost five years ago? Five? Yeah,
ye I know, isn't that crazy? And I mean, jess
You've always been someone that in our groups, like you
were just that person that you went the full distance. You,
(01:33):
I don't know, sometimes had like those mindset and like
limiting beliefs show up for sure. But you you talk
about this as conviction in your social media now And
I just was reflecting on this last night when I
was thinking about our conversation, and I was like, yeah,
that word is so true, Like you really like just
(01:54):
had that I don't know energy, that motivation that and
I don't even know if it's motivation, but there was
some thing always that there was like no giving up,
you know, you just really always want the extra mile
to get what it is that you wanted. So I'm
just really excited that you are here, and I'm excited
to dive into your journey because it's been a really
(02:16):
long time since we've had a conversation.
Speaker 2 (02:19):
I know, and oh my gosh, it feels so nice
to hear you say those things and reflect that back
to me because that is a topic that just gets
me so excited because I know it's just the foundation
of everything.
Speaker 1 (02:32):
Okay, so I know it's been a while, but if
you can take us back to the very beginning, before
you even started, or maybe like when you were just
starting and what was that like, Like, how how did
Jessic Cassili come to be?
Speaker 2 (02:48):
Yeah, so I have been. I was like an entrepreneur
before I was a coach because I had my own
copywriting business where I was writing for a different people's
but like literally like plumbers websites and real estate websites
and stuff like that. And I was, if you can
believe this, I was like a cold email queen. I
(03:11):
just emailed fifty people a day. It was insane. I
would never do that now. But it comes back to
what you were mentioning about conviction, Like I wanted to
quit my job. That was always what I like. I
just never felt like I fit into a traditional job.
I was. I was always a really good employee, but
(03:32):
I just would stare at the clock and be miserable.
I'd excuse myself to go to the bathroom five thousand
times a day. I just I couldn't be there. It
just was hard for me. And so I really wanted
to just have my own thing where I could work
from my bed if I wanted to work from wherever
I wanted. And so I was determined to get out
(03:53):
and you know, like I feel like this is relevant
into our conversation because, as you know, I when we
talk about conviction, or we talk about resilience or determination, whatever,
it's like, when I would be sending those emails, I
would be paying attention to how people would respond or
how I could make the email better or things like that.
(04:14):
To get better response, I'd go to in person meetings,
like to set up you know, like kind of sales
meetings whatever. And you know what, I ended up replacing
my full time income really quick. Through that, I was
able to quit my job. Then I realized they hated
copyrighting like I hated it. So I'm like, I don't
want to do this anymore. So I went and got
a job in sales selling like cell phone, stev Internet.
(04:37):
And it was so funny because and again this is
a lesson non conviction, because I'd never been in a
sales role before, aside from being a copywriter. And I
literally went into that job never having done that before.
And my my management would try to coach me on
(04:59):
how to know be a better salesperson, close more sales,
and I was like, yeah, okay, and I like wouldn't listen.
I wouldn't do anything they said. But I was consistently
selling significantly more than even like the best sales reps
in the store. And I really think that was related
back to just my energy and my integrity and my conviction.
(05:24):
It was like my energy was magnetic when somebody would
come into the store. And this is where an intuition
really comes into play too, because I would play off
of energy. So it was like I knew how to
have a conversation with somebody based on their energy, and
I would sort of like like lean into that, and
(05:46):
it was like I was a sale I'm like a
sales chameleon. I'm so weird like that. And then anyway,
all that to say that translated over into my coaching business. Obviously,
I didn't want to work there anymore because I hate
working at regular jobs, and so when I started my
coaching business, I was just desperate to find things. It
was like I kept getting targeted for ads for like
(06:08):
becoming a virtual assistant and living in Mexico and working
wherever I wanted, and all of a sudden, I'm like, oh,
but then that was not the vibe for me. And
then I started getting targeted for becoming a coach, and
I was like, wait, I think I can do this,
and I took like a freebie thing and it was
like create your coaching offer, find your niche and I'm
like okay, so I like did it. And then I'm like, wait,
(06:29):
I have a business. I'm going to do this, And
then that was just kind of what happened. In a
few months. I had my first couple of clients who
were paying me like three thousand dollars a piece, and
then I was booked out like six months later.
Speaker 1 (06:44):
Yeah, you remember, I know. I remember being there, like
watching you do that and being like what the actual fuck?
Like how you know? But from my perspective, like it
sounds like you were willing to do so much more
than what maybe others in our space were willing to do,
do you know what I mean?
Speaker 2 (07:05):
Yeah, And I think it's so funny that you say that,
because I think that that's true. But also from like
an energetic standpoint, it was like I had a lot
of determination. And I don't always love the word excuses
because I feel like it kind of has a negative connotation,
(07:27):
but like I feel like I just knew what I
wanted and I worked really hard to solve problems that
I was being faced with. And I would. I was
like a sponge. It was like I would work through
that issue and I would like immediately go and like
apply it. And I still do that to this day.
(07:48):
It's why if you've watched my evolution, it will be
like I'll try things and you'll see and I'm like
willing to embarrass myself if that's what it takes. But
it's just like I will pull through every single time.
And I don't know if a lot of people have that,
you know what I mean, and so I I it's
(08:10):
they can learn it, though, But I think I think
the only way that you can have that or be
able to do that is when you have conviction for
what it is that you're trying to do. Like I
just don't think of your business will work if you
don't bring that forward. And I unfortunately, I just I
don't think a lot of people have conviction for what
they're doing. And if they only lean into what they
(08:32):
already knew and weren't trying to be something they're not
or pretend or I call it like false embodiment, then
the conviction could show up. But that I also I
don't know. I also think that it's something within you
as well, and it's a very nuanced topic totally.
Speaker 1 (08:51):
Yeah, because I think what, like, in my business, I
see a lot of my clients, for example, struggling with
that mindset, are like what are other peop people doing?
They get and they don't always know it, but they
get caught up in this like oh I should try this,
like this looks more successful over here. But it seems
to me like you had always just I mean I
(09:12):
think that there were times where maybe you brought stuff
to the table like that on our group coaching calls yep,
but you were always so like in your business in
your community, like you would ask people questions. You weren't
afraid to like ask for the sale or asking why
they're not buying, like all of these things that I
think a lot of people are afraid to do.
Speaker 2 (09:34):
Ooh yeah, Actually, thanks to reflecting that, because that actually
is something, oh man, because fear definitely does play a role.
Like even with my clients now, it's like what did
I I had a client call yesterday and she had
a sales call and she was like yeah, the client
(09:56):
like said she was good to go. She wanted to
do it, so I told her I'd send her up
a prob and I'm like, well, okay, cool, but also
send her the contract and the invoice because she said
she said she was in, So why would you have
this like random middle step that's just going to drag
up the part like she said she was in. Let's
trust that that's true and send her all the materials
so that way we can just boom, let's get it done.
(10:16):
And she her face, she was like ooh, and I'm like, well,
what do you mean, Like it's like she said she
was in, So you're right. Like, whether it's you know,
with active sales combos or in your social communities, a
lot of people are really nervous to be bold, and
I think that's a really big blocker for a lot
of people. It's like they're afraid to take the action.
(10:39):
And they might not be aware of that, but it's
like it definitely shows up when you do the work
with the people or you're paying attention. But it's like
there's just so much interesting stuff that comes up that
let that affects our ability to move in the way
that we need to to experience the big results. It's
like I've always sort of been the person my whole
(11:03):
life when I want something, I'll just like I don't care,
like I'll just do the things. And it's just it
is an edge I guess that I have. It's like
my my my perspective, my philosophy around it is kind
of like a what do I have to lose situation.
It's like what people are gonna make fun of me?
People are gonna like I don't care, Like I don't
(11:25):
care about that, Like if something doesn't work in this
one instance, Okay, cool, tomorrow's a new day. It's just
I've never like put too much weight on the actions
that I take. And I know it's all compounding and
it's all adding up. But I know, like fear or
like hesitation or nerves have never been a field I've
(11:48):
ever played in in this business. I don't. And and
when you said I brought mindset issues up, yeah, like
to this day, I still get really like that's what
one of my biggest struggles, right, And so it's it's
like almost like lifelong work with that. But it just
looks different I think than a lot like I'll take
(12:11):
action through the mindset drama, if that makes sense. It's
like totally ea to move through.
Speaker 1 (12:16):
Yeah, it's like it comes up for you, because that's
what I noticed too, right, Like, it's not like you
don't have it, because people might be looking in at
like your journey, and I know you're very open with
the things that come up for you too, so maybe
they do see the full picture. But people might be
looking in and like, oh, she just like doesn't have
mindset issues or like fear or whatever. But actually, like
(12:37):
you just moved through it, right, like you had the
same stuff come up as like anyone else in our group. Yeah,
so you said that somebody can learn.
Speaker 2 (12:46):
Conviction, mm hmm, Yeah.
Speaker 1 (12:48):
What would you say, Like if someone is allowing their
mindset blocks to come to stop them, or like they're
allowing fear to come stop them from taking those bigger actions,
what would you say is like something they could do
or practice to really get into conviction and flex that muscle.
Speaker 2 (13:09):
Or immediately where my brain goes. And I don't know,
like this might be a little bit controversial, but and
I'm glad you asked this question. I don't believe somebody
can learn conviction for something they're not aligned to. And
I think a lot of people think they're aligned to
something and they convince themselves that that's true, but their
(13:34):
actions tell a different story. And so I think like
the lesson would be to listen to your intuition. That's
your intuition really plays a big role because you can't
lead and Okay, so in order to have the big
results and like have I always say this, like you
(13:57):
you can have like a kind of business without conviction,
Like you could book a client here and there, but
it's not going to be sustainable. And something to know
about me is I'm all about long term sustainability. If
you can't repeat something or something doesn't become predictable, it's
not sustainable. And you can't build a sustainable business with
a lack of conviction. And so when we talk about
(14:19):
like learning how to have conviction, that's part of that
is learning how to listen to your intuition and actually
being honest with yourself. And the way I've always kind
of described it, just like some background, like to kind
of use an analogy of sorts, I was in a
really bad relationship like many years ago, and throughout that
(14:39):
whole relationship, I had this little voice in my body
somewhere that was basically like I don't know about this,
but I ignored it. All the time. It was like
I constantly pushed it down. It was like I knew
something was off, but I didn't want to listen to it,
because then I'd have to go into this whole level
(15:01):
I just wasn't ready to explore. It was scary. And
so with all that to be said, that's kind of
how I think about it. It's like in this industry
or business, you'll know when something's not right, like you
can feel it. And a lot of times that shows
up in not knowing what to talk about, not knowing
how to leave. If you have mentors, and like the
(15:24):
example I use sometimes is like say you have a
client who claims to specialize in like content marketing. Okay,
but behind the scenes, like on on to the public,
they're talking all about like content and how content like
makes them a lot of money and like do this
that and the other thing to like improve your content
strategy whatever. But then behind the scenes they're going to
(15:47):
their mentors and their coaches being like I need help
with content and I don't know what to say. It's
like your fault, your false embodiment. And if like that's
the case, it's like do you really have conviction for that? Topic,
do you really like hold leadership within that topic? Like
that's when you need to It's not that easy. It's
like that's when you need to kind of feel back
(16:07):
the layers to figure out, like what's going on here,
Like where is this lack of self trust coming from?
And if you were to really explore and this is
obviously a really easy way to describe, it's not that easy,
but it's like if we were to really explore what
it is, like where it is that you actually hold conviction,
Like what are the conversations you genuinely love having with
(16:29):
your clients? Like where do you feel so like powerful, confident?
Like if you're in that energy, it's like you're standing
a lot taller, you're feeling a lot bigger, you feel
like we're confident to take up a lot of space
all the things. It's like, what is it that you're
talking about? And if the answer is content, then we
(16:50):
have to explore, like we probably have to hold you
to a higher standard. And so that's when you can
learn conviction. If like your mind is hurting your ability
to hold it and it's just like to me, that
can really only be done by holding yourself to a
higher standard. Or exploring like where there could be lack
(17:11):
of alignment. So it's like two potential options. But I
do think like if somebody does hold conviction for something
that they claim to be a specialist in and that
they love and all the things, but they're like not
really embodying that expertise or whatever the case may be,
then you need to be held to a higher standard.
(17:33):
You need to have like kind of like I think
about it like the Gordon Ramsey of online industry, it's
like you need to kind of have some top love
being reflected back to you. And that's when it gets
really uncomfortable totally.
Speaker 1 (17:50):
And I think there's a lot of that too that
goes on in the industry because so many people want
that time freedom, you know. But then what I see
is like a lot of people start building these businesses
is based on what they're seeing, which is easy to
do because like our minds are sponges, right, and so
we just like pretty much react based on or create
based on what we're seeing. But so if we're not
(18:12):
actually taking that intentional time to reflect and to like
look at our own journey, then it's so easy to
build something that is not true to you. Or not
in alignment.
Speaker 2 (18:24):
Oh my gosh, I'm obsessed with this conversation because this
is literally like the work that I like. It just
it It gives me butterflies in my tongue because if
more people like felt this and like actually took it seriously,
there would just be so many more successful women in
this world, do you know what I mean? And it's
(18:45):
like what you're saying about, I love that. It's like
giving these people grace. I've been there too. It's like, yeah,
especially when I'm going through a moment, like when you
talk about challenges and navigating them, like since having my
big part of my story is since having my baby,
I felt really really lost in my work and I
(19:06):
couldn't find passion. I lost conviction for my work. And
you know what, That's how it manifested, is me looking
at all these other people and be like, well, they're
doing something right, they're doing something right. And then it
was almost like I became this mirror of them unintentionally,
and it's just like, well, you're just trying to grasp
it anything that will work to make it so you
(19:28):
still have success or you get successor wherever you're at
your journey. But it's just like and we wonder why
there's so many people like you know, the content where
it's like I can't scroll through Instagram without seeing like
five hundred of the same posts or five hundred of
the same offers. Well, that's actually a result from people
lacking innovation because they're looking at other people as this
(19:52):
like holy grail of like the example of what success is.
And actually that is by the time this airs, I'm
sure it'll be out, so I'll just say it, but
I have like this offer that I'm coming out with.
It's just like a small little offer, but it's called concepts,
and it's all about selling concepts. And that's like a
(20:16):
really interesting innovative way to set yourself apart naturally through conviction,
because it's not like you're just like I help you
with your content strategy or I help you with marketing
and saying kind of the same things that everybody else
is talking about. But it's like okay, but like how
and then that's when your concept lies. And like in
that concept, it's like when you ask how does somebody
(20:38):
learn conviction, it's like, well, exploring the depth of what
you claim to specialize, and it's like me an example
that I have is like, yes, I help people make
more money, book more clients have more freedom like at
the core, but how do I do it? And it's
just like it's not about oh, opening up your little
(20:59):
Google doc and writing out what makes me different. It's
like actually being real with yourself about like areas in
which you genuinely feel like super confident in. And it's
like those are concepts underneath that umbrella that you can
take and package up as like offers that actually give
(21:20):
you butterflies in your stomach because you're like wow, like
this is this is so good. Like it's taking micro
topics from these big ideas that you have and making
them into like nachal topics, which helps you convert at
higher rates because it naturally shows why you're different because
(21:42):
you hold something smaller within something bigger.
Speaker 1 (21:46):
Means yeah, totally. It's like creating your own intellectual property,
like something that people can't I mean some people might
call that a framework or like a process or something
something that others you can't really replicate it without like
copyright problems, you know exactly.
Speaker 2 (22:02):
And it's like I know when I release this offer
called concepts, people are going to if I like position
it really well. People are going to look at but
by the way, just on that note, conviction will help
me position.
Speaker 1 (22:18):
Well, that's like the foundation.
Speaker 2 (22:21):
That's the foundation, yeah, of everything. But people are going
to look at that and nacturally be like, oh wow,
this is a perspective I've never heard before around sales,
like huh interesting. And that's where success gets really big
because you are now taking her concepts and you are
(22:44):
you're sharing something that is a solution that is unique.
So the way I look at it, it's like people
have a problem, right, So like in my world, it's
like a sales problem. They have sales problems, they're slow,
they're hard, whatever, and then they have their desire. They
want all these things and then it's like, okay, you
(23:05):
have a solution. But if the solution is just like
I help you make better content or whatever, it's like,
oh yeah, you and five million other people. But it's
like if you break that down even further through your conviction,
it's like what do you hold conviction for around how
you help? It's like people will look at that and
(23:25):
be like damn, Like she's positioned, she's sharing something. I've
taken all of these programs and all. I've invested so
much and all of these things, and I've tried all
of these solutions, and like it's just it hasn't worked.
Oh here's something different that I've never heard of before. Okay,
I'm going to learn it. It's just easy. It makes selling.
Speaker 1 (23:43):
Easy, totally totally. What would you say to someone who
doesn't have that yet, who doesn't have like they like
don't know, they're lost in their like Spaghettio, like alphabet.
What are they called alphabet, Alphagetti's alphaghetti soup.
Speaker 2 (24:05):
I love that. I love that. That's what this episode
should be called.
Speaker 1 (24:09):
Alphaghetti soup.
Speaker 2 (24:10):
Yeah, I think this all this comes down to a
really uncomfortable conversation of embodiment. It's time to actually hold
the mirror up to yourself. And Okay, a way to
do it is through your offer story. Why does it exist? So?
How did you get here? Like what what made this
(24:34):
offer actually exist in the first place? You know what
I mean? And depending on your audience and the people listening,
like this is a really awesome chance for you to
reflect on like how this offer came to be. And
you know, if you're coming up with just surface level
answers where it's like, well, it seems like a good
like if you're just being really honest with yourself, seems
(24:54):
like a good way to make money. I see that
people are buying this. Okay, will you lack conviction? It's
not sustainable. But if you know well and other there's
a lot of different ways that that could look. But
if you're struggling to come up with an answer, that's
something to pay attention to, you know what I mean.
Like even if you're service provider listening to this. I
don't know if you have service providers in your community,
(25:17):
but it's just like there's still an offer story. There's
still a story for why you decided to be in
this field. It's like why why it's you could have
a topic that the general public things is super mundane,
but like if you allow yourself to nerd out over it,
Like I had a client who was a clickup specialist,
(25:38):
and I'm like, girl, just go off, like why do
you love it so much? Like just let yourself nerd
out over the topic of clickup and like to your
community and like let that passion shine through and it's
gonna work. And I mean it did. She's a very
successful like clickup, OBM and so different things like that.
It's like, if you're having trouble connecting to your conviction
(26:04):
through your work, start with your offer story Like that's
what I would say. Start with like how this offer
came to be, why it exists, and how you are
the living, breathing proof and evidence of the importance of
this offer and share that because that's where, like a
(26:25):
lot of people say, I struggle with the connection piece.
I struggle with storytelling all the thing. It's like, your
requirement is to be honest with like why you care
about this, how it came to be, why this work,
why this topic, whatever, and then to connect with each
and every day how you're a walking example of it,
(26:48):
and if you lack that, it will be hard for
you to have sustainability. It's like for me, like something
I've been learning a lot when I'm in finding myself
because I've just gone through this myself where I was
really lost in speak the alpaghetti soup is selling what
(27:08):
I know, not what I want to be true. So
it's like that that is huge too. It's like, Okay, well,
what's true for me? Because a lot of the time
I was like trying to sell something that I wanted
to be true for me and who I wanted to be,
And it's like, hey, well if I just this actually
(27:30):
was really helpful if I just focus on like what
I know and where I'm at now, and I trust
that that's sexy enough and people want it because like
it's just true. That really helps you to get out
of your head a little bit because it's something you're
(27:53):
walking through each and every day. So it's like instead
of like what you want to exist, So it's like
for me, you know, leadership conviction. I mean yeah, like
big money things like that, Like these are all I
can't change what's true. Like I can't change the back
that people pay me over twenty K from my services.
I can't change like I can't. I can't change like
(28:16):
not that these are bad things, but I'm just trying
to paint the picture of like, you know, I I
for a while, like I really wanted to be somebody
who just like works significantly less, and like that is
still true, like I do have a really spacious business model,
but if I actually look at that topic itself, it's
like what am I like not fabricating but maybe like
(28:37):
romanticizing and what I want to be true and what's
actually true, and it's like focused on that. So it's like,
for me, the actual tangibles of a spacious business model
because of how much I charge blah blah blah, that's
what's true. But I haven't mastered passive income yet, so
I like, I'm not going to teach on that, you
(28:58):
know what I mean? So totally anyway, just things like that,
it's like what am I actually walking through each day?
What is true for me already? And like trust that
that is going to be so powerful for somebody who's
not there yet but wants it. Mm hmmm.
Speaker 1 (29:12):
It almost sounds like you have to just step out
of like the stories in your brain and all of
the mush that's going on in here and just like
look at what's really working well instead of trying to
create problems or gaps or like new solutions, And that's
actually creating new solutions all the time. I feel like
is something that people get stuck in as well.
Speaker 2 (29:33):
I talk about that a lot.
Speaker 1 (29:35):
Yeah, not guilty whatsoever.
Speaker 2 (29:37):
Over here. It's like I always say it in the
sense of like content programs, like I have this content
out there a lot where like stop investing in more
content solutions like yeah, yeah, like sales programs or whatever.
If it's just like giving your rendition, like a slightly
different take on the same problem that you keep investing in.
(30:00):
Like what that's doing is it's making more elpaghetti soup
in your getting further and further away from your conviction. Totally,
strategy is easy. When you have conviction, you don't need more.
Speaker 1 (30:13):
Mm hmmm mmmm Absolutely I love that. Okay, so I
want to go back Olympics. We totally dove into conviction,
which I absolutely love because I think that that was
such a great conversation that people needed to hear. But
we want to know. So you have made over a
million dollars in revenue in your business in the last
(30:35):
four years? Was that an under four years? And so
that's like a lot for a lot of people who
are just starting out, that's like wow, or like even
people who have been in this business for a while
but they're still struggling with creating something sustainable, that's like wow,
how do I do that? Can you? I know you
talk about conviction, right and you are committed to those
(30:57):
like that, I guess what you wanted, Like you had
that desire and you went for it. Can you take
us through, like what did it really take to get there?
To build your business from the ground up? Yeah?
Speaker 2 (31:10):
So I mean, and this is subjective, of course, but
I'll just share my truth. So I mean, I started
with one on one. You don't have do I've had
clients start with like masterminds or groups or even courses
and been successful. Like it's fine, you don't have to
do that. But I just had an offer that just
(31:31):
made sense for me to be offering and really mastered
selling that and selling it consistently, consistently and practicing a
lot of we'll call it like staying power. So it's
like not making stories in your brain when you didn't
get an application or a sales call booked in like
(31:52):
a day. But it was like really just holding not
a lot of people say like holding then or holding
the faith or holding the whatever the energy. But I
didn't even know about those kinds of things back then.
Like it was more just like I didn't know about
that kind of narrative until I got further along. It
was more just like, Okay, I have an offer going
(32:14):
to create content every every single day, build a community,
my content was really valuable. It was literally there was
no narrative about giving too much away. It was like,
literally I gave it all away, Like I just gave
it all away and so supported and served and like
that was literally always in my mind is like how
(32:34):
can I help somebody receive a result today? How can
I get somebody closer to the result today through my
free content? That was it building a ton of community,
leading a lot like I mean I did a lot
of like free trainings things like that, just really showing
(32:55):
up as the leader in my space. And again, it
wasn't an issue of like comparing myself to other people
back then. I don't think. It was more just like, no,
I have this offer, I have this like concept, and
I'm just going to like show up and sell it
and talk about it and serve around it and all
the things. Like it was really easy in that time
(33:18):
period because I wasn't all in my head and then yeah,
just like selling my offer like every single day. And
I did a lot of like manifesting work back then actually,
and so I you know, I would set a goal,
I have a podcast episode on this. It was like
my manifestation process. But it was like Basically, I would
(33:40):
like set a goal each day in the morning, like
I wanted to book I was doing sales calls back then,
like X amount of sales calls by a certain date,
and then book one client out of that by a
certain date. And then it was like how it happened,
a lot of people say this, and it's kind of
an eye roll moment, but it's true how it happened.
I didn't really care, Like it was just like I
(34:02):
was so intentional on those like goals, and I would
just like do whatever to make it happen. So I
was like serving people for free in the DMS. I
was going live all the time. I was constantly linking
my sales calls and my emails like just all this stuff.
And I would do like a lot of polls back
then on Instagram, like asking like was this mini training helpful?
(34:24):
Or have you done this thing or whatever? And then
anybody who like I saw that I could support or serve,
I would go in and literally help them in the DMS,
and then they would ask them what I want on
want all these things, like there's so many ways that
they came and then uh, this is important, actually, I
because I was always sold out of my one on one.
(34:47):
My coach at the time was like, I think you're
ready to scale. I wasn't. Like I wasn't and it
was just because I was selling out, but it was like,
you should make a group program or you should make
a course, and I'm like I had no I mean,
on the topic of conviction, there was no conviction of
what I wanted. It was just basically a mirror of
what I'd been learning. Like it was bad, Like these
(35:08):
programs are like almost like embarrassing, like I hate that
I received money for them because I'm like, ugh, and anyway,
I'm not proud of them, and because I just did
it because I thought that's what I had to do,
and they're really hard to sell. I was having like
three day sales conversations for like three hundred dollars offers.
Like it was just not good. And I remember just
(35:29):
feeling really defeated and like just not like I'm like
this is anoint like I've been I've been doing so
well in my business. I've been happy. It was then
when I started not feeling great because it was like
I was just getting so much rejection and all things.
I mean, obviously good now like to learn that. But anyway,
I remember saying to myself, you know, I'm not ever
(35:52):
going to release another offer that's not my one on
one until, like I absolutely love it. I remember saying that,
like in my with not even a year in my business,
and I just waited, I like waited for the idea
to come. I did like a lot of market research
at the time, so I was actively trying to have
it come to me. I wasn't just sitting back, but
(36:14):
it was like until that light bulb moment came off,
I wasn't going to do anything until I got my
one one. That's when my high ticket, high impact offer
and brand was really born because I'm like, oh, a
lot of people are saying, this is how it came through.
A lot of people were saying they wanted help with
high ticket clients, like how to book high ticketfie. I'm like, wait,
I've been doing that, like I've like mastered that over
(36:36):
and over again, and I'm like, oh, duh. I'm like
that's what I'm gonna do. I'm going to make a
mastermind about this. And I'm like oh, and I got
so excited. And that whole following year, like my first
launch after that it was like a sold out launch
like forty K. I made a course around it around
those concepts. It like sold like twenty or thirty spots
or something, and then I just kind of like kept
(36:58):
branching off of that. It was like constant trickle of
success around that brand. Again, it's a concept. It was
like a concept of mine that I had mastered, and
you know, and then I didn't like, I didn't pigeonhole myself.
I like created offers around like DM selling because I
(37:20):
stopped doing sales calls at that time, and it was
really good at but it was how to book high
ticket clients without ever going to sales. I really mastered
and became known for that concept. And then you know,
I allowed myself to branch out and other things, Like
I was really big into intuitive selling back then, so
I made programs about that. The biggest I think lesson
(37:40):
here because this is just the theme. I could go
on and on, but this is the theme over the
last like four and a half years of my business.
Is I guess like brand building was a big one,
like mastery around certain certain topics and what we were
saying earlier, it's like selling what you know and not
trying to sell what you like want to be good
(38:00):
at and then action. So it was like I'd get
the idea and I would just act like I had
a membership for a long time and I was really
good at Like my membership was really good and I
was and I remember at the time there's a lot
of like negative talk around memberships, and I was like, oh,
(38:21):
like memberships are so good for sustainable income, Like why
wouldn't you want to explore that? Why are you shutting
it down? So I made a whole masterclass on it,
and like I just acted, I'm like, yes, let's e think,
go like come on, like I'm going to teach you
about this concept because it's like and I'm not gonna
wait like that, I mean, and that's kind of the theme.
(38:41):
It was like I'm just gonna like create this and
start selling it and give you the information to tell
you why it's important to tell you guys should take
it seriously, like let's do it. And that's been kind
of the biggest thing. It's like, when I fall in
love with a concept, I act, I don't wait, so
and I mean that's been the thing of.
Speaker 1 (39:00):
Life totally, and it's like I think I remember in
human design, you're a generator, right, So I'm just like
seeing this kind of theme of like you're just observing
what's going on and you're responding. You know, you're creating
like new things over here, like engaging with your audience
over here, and just and also that big piece around
(39:21):
intuition and like waiting for the right time. And I
think that you know, a lot of people, I don't
know if it's like that they try to rush it
or they're just like kind of lost and like looking
at what everyone else is doing, but they kind of
end up turning in circles. And I remember this happening
to me, like I went down a rabbit hole because
my coach was like, oh, you should like niche over
(39:44):
here because of that one conversation you had with this person.
And then I realized helping someone like take like a
mental health issue, and I was like, that's like not,
that's not it. So yeah, yeah, I think just I
think the overall theme is like what I'm hearing is
you're really you're just in your business, right, You're focusing
(40:05):
on the people that you're serving and staying true to
who you are, like what your expertise is creating those concepts,
which I love that idea and I love that concept,
the concept of this, I know.
Speaker 2 (40:21):
Yeah, it's like I mean another concept is whims. So
it's like I don't think that you should sell something
just because you like randomly had a thought, but totally
because you want to respect people's investments. But like if
you're like, oh my gosh, this is like a really
(40:43):
this is a topic with a lot of depth that
I like talk a lot about with my clients or
like I do for myself or whatever, and you're like,
oh my god, this would be like such a good
course or such a good class, Like I have so
much to say on the topic because I know so
much about it. Then I don't think it's a problem
to lean into those whims and take action around them.
(41:05):
It's like I think a lot of people think they
have to go through these like insane launch cycles or
like have everything perfectly mapped out before starting to like
put something together or sell. It's like you can just act,
of course, like the bigger programs and stuff or the
bigger offers that people will sell. Yeah, it might be
(41:25):
a little bit different, but it's like even then when
you talk about when people are really in their heads,
it's like really lean in then to your offer story
and like why why that thing? And then just get
to work totally.
Speaker 1 (41:46):
Yeah, take the action stuff, saying stuff in your head.
Speaker 2 (41:50):
Yeah, I love all that.
Speaker 1 (41:52):
So you've transitioned recently. I know you've mentioned like you
kind of went through this whole just a period you
didn't really you weren't in your conviction, like you didn't
know earlier you were like looking outside of yourself for answers.
So you're kind of moving into this slow living mama concept.
(42:12):
Do you want to tell us a bit about that?
Speaker 2 (42:14):
Basically, that is that is a part of I think
like an ultimate desire. So in my in my time
of really trying to figure myself out, I mentioned this
earlier on the podcast. This is good because it kind
of gives me a chance to sort of set everything straight.
So like I'm gonna use this podcast for that. Basically,
(42:41):
I had realized in losing my conviction and trying to
figure myself out, like I was really like, I'm a
happiness chaser. I'll do anything to try and find happiness,
like truly, and I had realized what my values were
and that I wasn't really like leaning into my values,
and a big part of that slow living mom a
(43:02):
concept really came from my idea that what I ultimately
want is to just be with my family to I love,
like when I have the space of my day to
like cook a meal for my family, or like sit
in the backyard and read a book, or like in
the summer, like tend to my garden, or so you
just like watch a show and just not constantly be
(43:24):
on or have my wheels turning in my brain. I'm
like a big philosophy that I hold is you just
don't need to be your business. Like, yes, you are
the face of your business, you're a personal brand, all
the things. But it's just like there are people out
there and they're not wrong. It's just like that's their conviction.
(43:45):
Is they almost like preach this message that it's like
if you love your business so much, you shouldn't need
a break from it, or like you are your business,
like you become your brand like all this stuff, and
I just don't buy into that because I really started
this business to have a more spacious lifestyle free from
(44:06):
restrictions of any sort. And that's where that really came through.
But in because I mentioned like I take action a
lot of times before I even am clear on like
what I want. I just try to figure myself out.
Like action brings a lot of clarity for me. If
(44:26):
you'll notice, I haven't really been posting on that account
just because I'm like, I took action and then then
all of a sudden, now my head is over here.
I'm very multi passionately, and so something that came through
is like that is an extension of my overall brand,
but it's not the brand. And so you know, I
(44:47):
had a lot almost like shame because I'm like, oh,
I like made this big announcement and now everybody's like, oh,
you're leaning into this, and I'm like I am, but
I'm not. And I'm like, it's just me. I was trying.
I'm trying to figure about myself out man Like it's
it's been a journey, and but it is important to
me because it is an extension of it. Same with
(45:07):
like helping new moms and their business, like that's an
extension of it, Like, but there's meaning to these elements,
but to have that be my whole brand identity, I
felt stifled, like really bad. I'm like I can't because
there's so many pieces that I care about and that
I love. And that's why this topic of conviction really
(45:31):
came through, because I'm like, you have to have conviction
for the areas in which you're you're teaching or you're
showing up or whatever. And it's like, yeah, that's that's
that's a fraction of it. I hold conviction for it
as a piece of it. Same with like high ticket sales.
I don't want to be known as just the high
ticket sales queen or whatever I was known for for years,
(45:53):
because that's not all of me. I have so many
elements of why I am here, and but the biggest
peace is spaciousness, being free from like restrictions, enjoying the
life that you really love through your business, Like that
is the big umbrella. But it's like, there's so many pieces,
and I think I was just desperately trying to find
(46:16):
myself and trying my path, and that was a part
of that journey. I can honestly say I've like figured
it out, which is so like I felt light for
like so long.
Speaker 3 (46:28):
I would thank the Lord, yeah, and figured it out
for now too, write because I don't know about you
but you know, I feel like every time we go
through something where we're kind of feeling lost in them,
we're like, oh my god.
Speaker 1 (46:41):
This is it right, But there's a big part of
it that's like remaining unattached, like it's yes, go in
it with full conviction, and also like our journey's meant
to transform and like inevitably, I'm sure there's going to
be Yeah, there's probably going to be something that comes
up in you know, the next who knows how long,
But I think I don't know. For me, it's been
(47:04):
really helpful in taking the pressure off to really just
think into the journey and not put so much pressure
around like having it figured out and having it right.
And I feel like I've seen that in your brand
as well.
Speaker 2 (47:18):
Yeah, I think I love that because I think like
a big thing that I have learned through this process
has been your values. They could change, but like a
lot of them will stay pretty grounded. And what I've
learned and had the permission to do, and I've been
(47:39):
investing in a lot of like just stuff that really
helps me grow as a person and expand my mind
and all these really cool things like I've just learned.
I don't need to put myself in a box. Like
it's so funny because when you lose your conviction and
you're trying so hard to find solutions, you get really
(47:59):
a side of yourself and sometimes it's like you're just
desperately seeking the thing that's going to like make it
easier for you. And I did that a lot over
the past couple of years and really lost myself even
further through that. But like what I've really learned is
like you can have like these values and be known
(48:23):
for your values, but then you can then like like
that can be like kind of the overall theme of
your brand because it's just true. But then it's just
like the how of all of it can be very different.
Like you don't need to just niche yourself into the
slow living movement, or you don't need just need to
(48:44):
nish yourself into high ticket sales or intuition or all
of these different places. Like you don't need to just
be known for that one thing forever. It can evolve them.
But's so funny, it's full circle because that's what I
was doing when my business was scaling really fast. I
never even like thought of the concept of niching into
one little thing. It was like, Yeah, I went into
(49:06):
high ticket sales, and I went into DM sales, and
I went into intuitive. I was just following what I
knew and I just never made it a problem.
Speaker 1 (49:14):
Yeah, yeah, till I felt really lost. Yeah, totally. I
love that you share that, and it's so true, Like
it's so much I mean, for me, I love building
a personal brand because it almost gives you so much
freedom to be able to like have all of those
different things because we're multifaceted. So Niching to me never
really made sense or worked for me. So I just
(49:37):
love that you you just follow you know, like what
what's true for you. And I think that's so it's
so much easier than trying to like mentally figure out
something that just I know, people get so frustrated and
overwhelmed with it. So it's just such a like laid
back approach to business.
Speaker 2 (49:56):
Yeah, I love that.
Speaker 1 (49:58):
I love it well it It's been such a pleasure.
I know we are just coming up on the hour here,
so I want to be mindful of your time and
thank you for coming and sharing your journey. I had
such a great time chatting.
Speaker 2 (50:10):
With you, so thank you so much.
Speaker 1 (50:14):
Thank you so much for tuning into the podcast today.
If you like what you heard, I would love it
if you left a review. If you like my vibe,
come and hang with me and my Facebook or Telegram group.
I'll drop the link to my email list below, or
you can get instant access. Make sure you check the
show notes for any other links that I mentioned today,
and until next time, I'm sending you waves of abundance.
Welcome to the Aligned and Magnetic Podcast. I'm your host,
Laura Ashley, intuitive business coach, certified by the International Coaching Federation,
and they call me the Money, Mindset and Manifestation Queen.
I take a spiritual and practical approach that's backed by
neuroscience to help you make your vision a reality, but
(00:25):
more importantly, doing it in a way that lights you
the fuck up. If you're ready to create an aligned,
magnetic and profitable business so you can live a life
and do the work you are absolutely in love with,
You're in the right place. Get ready to hear the
powerful questions and raw lessons that you need to create
success your way. Thank you so much for being here.
(00:48):
Let's dive in. Hi, Hi, lov Welcome back to the
Aligned and Magnetic Podcast. Today, we have an incredible guest
with us today to share some huge wins and some
challenges and just like pulling back the curtain on what
it takes to build a successful business. Jessica Seely. So
(01:09):
we actually met like years ago, four years ago, five
years ago, like almost five almost five years ago? Five? Yeah,
ye I know, isn't that crazy? And I mean, jess
You've always been someone that in our groups, like you
were just that person that you went the full distance. You,
(01:33):
I don't know, sometimes had like those mindset and like
limiting beliefs show up for sure. But you you talk
about this as conviction in your social media now And
I just was reflecting on this last night when I
was thinking about our conversation, and I was like, yeah,
that word is so true, Like you really like just
(01:54):
had that I don't know energy, that motivation that and
I don't even know if it's motivation, but there was
some thing always that there was like no giving up,
you know, you just really always want the extra mile
to get what it is that you wanted. So I'm
just really excited that you are here, and I'm excited
to dive into your journey because it's been a really
(02:16):
long time since we've had a conversation.
Speaker 2 (02:19):
I know, and oh my gosh, it feels so nice
to hear you say those things and reflect that back
to me because that is a topic that just gets
me so excited because I know it's just the foundation
of everything.
Speaker 1 (02:32):
Okay, so I know it's been a while, but if
you can take us back to the very beginning, before
you even started, or maybe like when you were just
starting and what was that like, Like, how how did
Jessic Cassili come to be?
Speaker 2 (02:48):
Yeah, so I have been. I was like an entrepreneur
before I was a coach because I had my own
copywriting business where I was writing for a different people's
but like literally like plumbers websites and real estate websites
and stuff like that. And I was, if you can
believe this, I was like a cold email queen. I
(03:11):
just emailed fifty people a day. It was insane. I
would never do that now. But it comes back to
what you were mentioning about conviction, Like I wanted to
quit my job. That was always what I like. I
just never felt like I fit into a traditional job.
I was. I was always a really good employee, but
(03:32):
I just would stare at the clock and be miserable.
I'd excuse myself to go to the bathroom five thousand
times a day. I just I couldn't be there. It
just was hard for me. And so I really wanted
to just have my own thing where I could work
from my bed if I wanted to work from wherever
I wanted. And so I was determined to get out
(03:53):
and you know, like I feel like this is relevant
into our conversation because, as you know, I when we
talk about conviction, or we talk about resilience or determination, whatever,
it's like, when I would be sending those emails, I
would be paying attention to how people would respond or
how I could make the email better or things like that.
(04:14):
To get better response, I'd go to in person meetings,
like to set up you know, like kind of sales
meetings whatever. And you know what, I ended up replacing
my full time income really quick. Through that, I was
able to quit my job. Then I realized they hated
copyrighting like I hated it. So I'm like, I don't
want to do this anymore. So I went and got
a job in sales selling like cell phone, stev Internet.
(04:37):
And it was so funny because and again this is
a lesson non conviction, because I'd never been in a
sales role before, aside from being a copywriter. And I
literally went into that job never having done that before.
And my my management would try to coach me on
(04:59):
how to know be a better salesperson, close more sales,
and I was like, yeah, okay, and I like wouldn't listen.
I wouldn't do anything they said. But I was consistently
selling significantly more than even like the best sales reps
in the store. And I really think that was related
back to just my energy and my integrity and my conviction.
(05:24):
It was like my energy was magnetic when somebody would
come into the store. And this is where an intuition
really comes into play too, because I would play off
of energy. So it was like I knew how to
have a conversation with somebody based on their energy, and
I would sort of like like lean into that, and
(05:46):
it was like I was a sale I'm like a
sales chameleon. I'm so weird like that. And then anyway,
all that to say that translated over into my coaching business. Obviously,
I didn't want to work there anymore because I hate
working at regular jobs, and so when I started my
coaching business, I was just desperate to find things. It
was like I kept getting targeted for ads for like
(06:08):
becoming a virtual assistant and living in Mexico and working
wherever I wanted, and all of a sudden, I'm like, oh,
but then that was not the vibe for me. And
then I started getting targeted for becoming a coach, and
I was like, wait, I think I can do this,
and I took like a freebie thing and it was
like create your coaching offer, find your niche and I'm
like okay, so I like did it. And then I'm like, wait,
(06:29):
I have a business. I'm going to do this, And
then that was just kind of what happened. In a
few months. I had my first couple of clients who
were paying me like three thousand dollars a piece, and
then I was booked out like six months later.
Speaker 1 (06:44):
Yeah, you remember, I know. I remember being there, like
watching you do that and being like what the actual fuck?
Like how you know? But from my perspective, like it
sounds like you were willing to do so much more
than what maybe others in our space were willing to do,
do you know what I mean?
Speaker 2 (07:05):
Yeah, And I think it's so funny that you say that,
because I think that that's true. But also from like
an energetic standpoint, it was like I had a lot
of determination. And I don't always love the word excuses
because I feel like it kind of has a negative connotation,
(07:27):
but like I feel like I just knew what I
wanted and I worked really hard to solve problems that
I was being faced with. And I would. I was
like a sponge. It was like I would work through
that issue and I would like immediately go and like
apply it. And I still do that to this day.
(07:48):
It's why if you've watched my evolution, it will be
like I'll try things and you'll see and I'm like
willing to embarrass myself if that's what it takes. But
it's just like I will pull through every single time.
And I don't know if a lot of people have that,
you know what I mean, and so I I it's
(08:10):
they can learn it, though, But I think I think
the only way that you can have that or be
able to do that is when you have conviction for
what it is that you're trying to do. Like I
just don't think of your business will work if you
don't bring that forward. And I unfortunately, I just I
don't think a lot of people have conviction for what
they're doing. And if they only lean into what they
(08:32):
already knew and weren't trying to be something they're not
or pretend or I call it like false embodiment, then
the conviction could show up. But that I also I
don't know. I also think that it's something within you
as well, and it's a very nuanced topic totally.
Speaker 1 (08:51):
Yeah, because I think what, like, in my business, I
see a lot of my clients, for example, struggling with
that mindset, are like what are other peop people doing?
They get and they don't always know it, but they
get caught up in this like oh I should try this,
like this looks more successful over here. But it seems
to me like you had always just I mean I
(09:12):
think that there were times where maybe you brought stuff
to the table like that on our group coaching calls yep,
but you were always so like in your business in
your community, like you would ask people questions. You weren't
afraid to like ask for the sale or asking why
they're not buying, like all of these things that I
think a lot of people are afraid to do.
Speaker 2 (09:34):
Ooh yeah, Actually, thanks to reflecting that, because that actually
is something, oh man, because fear definitely does play a role.
Like even with my clients now, it's like what did
I I had a client call yesterday and she had
a sales call and she was like yeah, the client
(09:56):
like said she was good to go. She wanted to
do it, so I told her I'd send her up
a prob and I'm like, well, okay, cool, but also
send her the contract and the invoice because she said
she said she was in, So why would you have
this like random middle step that's just going to drag
up the part like she said she was in. Let's
trust that that's true and send her all the materials
so that way we can just boom, let's get it done.
(10:16):
And she her face, she was like ooh, and I'm like, well,
what do you mean, Like it's like she said she
was in, So you're right. Like, whether it's you know,
with active sales combos or in your social communities, a
lot of people are really nervous to be bold, and
I think that's a really big blocker for a lot
of people. It's like they're afraid to take the action.
(10:39):
And they might not be aware of that, but it's
like it definitely shows up when you do the work
with the people or you're paying attention. But it's like
there's just so much interesting stuff that comes up that
let that affects our ability to move in the way
that we need to to experience the big results. It's
like I've always sort of been the person my whole
(11:03):
life when I want something, I'll just like I don't care,
like I'll just do the things. And it's just it
is an edge I guess that I have. It's like
my my my perspective, my philosophy around it is kind
of like a what do I have to lose situation.
It's like what people are gonna make fun of me?
People are gonna like I don't care, Like I don't
(11:25):
care about that, Like if something doesn't work in this
one instance, Okay, cool, tomorrow's a new day. It's just
I've never like put too much weight on the actions
that I take. And I know it's all compounding and
it's all adding up. But I know, like fear or
like hesitation or nerves have never been a field I've
(11:48):
ever played in in this business. I don't. And and
when you said I brought mindset issues up, yeah, like
to this day, I still get really like that's what
one of my biggest struggles, right, And so it's it's
like almost like lifelong work with that. But it just
looks different I think than a lot like I'll take
(12:11):
action through the mindset drama, if that makes sense. It's
like totally ea to move through.
Speaker 1 (12:16):
Yeah, it's like it comes up for you, because that's
what I noticed too, right, Like, it's not like you
don't have it, because people might be looking in at
like your journey, and I know you're very open with
the things that come up for you too, so maybe
they do see the full picture. But people might be
looking in and like, oh, she just like doesn't have
mindset issues or like fear or whatever. But actually, like
(12:37):
you just moved through it, right, like you had the
same stuff come up as like anyone else in our group. Yeah,
so you said that somebody can learn.
Speaker 2 (12:46):
Conviction, mm hmm, Yeah.
Speaker 1 (12:48):
What would you say, Like if someone is allowing their
mindset blocks to come to stop them, or like they're
allowing fear to come stop them from taking those bigger actions,
what would you say is like something they could do
or practice to really get into conviction and flex that muscle.
Speaker 2 (13:09):
Or immediately where my brain goes. And I don't know,
like this might be a little bit controversial, but and
I'm glad you asked this question. I don't believe somebody
can learn conviction for something they're not aligned to. And
I think a lot of people think they're aligned to
something and they convince themselves that that's true, but their
(13:34):
actions tell a different story. And so I think like
the lesson would be to listen to your intuition. That's
your intuition really plays a big role because you can't
lead and Okay, so in order to have the big
results and like have I always say this, like you
(13:57):
you can have like a kind of business without conviction,
Like you could book a client here and there, but
it's not going to be sustainable. And something to know
about me is I'm all about long term sustainability. If
you can't repeat something or something doesn't become predictable, it's
not sustainable. And you can't build a sustainable business with
a lack of conviction. And so when we talk about
(14:19):
like learning how to have conviction, that's part of that
is learning how to listen to your intuition and actually
being honest with yourself. And the way I've always kind
of described it, just like some background, like to kind
of use an analogy of sorts, I was in a
really bad relationship like many years ago, and throughout that
(14:39):
whole relationship, I had this little voice in my body
somewhere that was basically like I don't know about this,
but I ignored it. All the time. It was like
I constantly pushed it down. It was like I knew
something was off, but I didn't want to listen to it,
because then I'd have to go into this whole level
(15:01):
I just wasn't ready to explore. It was scary. And
so with all that to be said, that's kind of
how I think about it. It's like in this industry
or business, you'll know when something's not right, like you
can feel it. And a lot of times that shows
up in not knowing what to talk about, not knowing
how to leave. If you have mentors, and like the
(15:24):
example I use sometimes is like say you have a
client who claims to specialize in like content marketing. Okay,
but behind the scenes, like on on to the public,
they're talking all about like content and how content like
makes them a lot of money and like do this
that and the other thing to like improve your content
strategy whatever. But then behind the scenes they're going to
(15:47):
their mentors and their coaches being like I need help
with content and I don't know what to say. It's
like your fault, your false embodiment. And if like that's
the case, it's like do you really have conviction for that? Topic,
do you really like hold leadership within that topic? Like
that's when you need to It's not that easy. It's
like that's when you need to kind of feel back
(16:07):
the layers to figure out, like what's going on here,
Like where is this lack of self trust coming from?
And if you were to really explore and this is
obviously a really easy way to describe, it's not that easy,
but it's like if we were to really explore what
it is, like where it is that you actually hold conviction,
Like what are the conversations you genuinely love having with
(16:29):
your clients? Like where do you feel so like powerful, confident?
Like if you're in that energy, it's like you're standing
a lot taller, you're feeling a lot bigger, you feel
like we're confident to take up a lot of space
all the things. It's like, what is it that you're
talking about? And if the answer is content, then we
(16:50):
have to explore, like we probably have to hold you
to a higher standard. And so that's when you can
learn conviction. If like your mind is hurting your ability
to hold it and it's just like to me, that
can really only be done by holding yourself to a
higher standard. Or exploring like where there could be lack
(17:11):
of alignment. So it's like two potential options. But I
do think like if somebody does hold conviction for something
that they claim to be a specialist in and that
they love and all the things, but they're like not
really embodying that expertise or whatever the case may be,
then you need to be held to a higher standard.
(17:33):
You need to have like kind of like I think
about it like the Gordon Ramsey of online industry, it's
like you need to kind of have some top love
being reflected back to you. And that's when it gets
really uncomfortable totally.
Speaker 1 (17:50):
And I think there's a lot of that too that
goes on in the industry because so many people want
that time freedom, you know. But then what I see
is like a lot of people start building these businesses
is based on what they're seeing, which is easy to
do because like our minds are sponges, right, and so
we just like pretty much react based on or create
based on what we're seeing. But so if we're not
(18:12):
actually taking that intentional time to reflect and to like
look at our own journey, then it's so easy to
build something that is not true to you. Or not
in alignment.
Speaker 2 (18:24):
Oh my gosh, I'm obsessed with this conversation because this
is literally like the work that I like. It just
it It gives me butterflies in my tongue because if
more people like felt this and like actually took it seriously,
there would just be so many more successful women in
this world, do you know what I mean? And it's
(18:45):
like what you're saying about, I love that. It's like
giving these people grace. I've been there too. It's like, yeah,
especially when I'm going through a moment, like when you
talk about challenges and navigating them, like since having my
big part of my story is since having my baby,
I felt really really lost in my work and I
(19:06):
couldn't find passion. I lost conviction for my work. And
you know what, That's how it manifested, is me looking
at all these other people and be like, well, they're
doing something right, they're doing something right. And then it
was almost like I became this mirror of them unintentionally,
and it's just like, well, you're just trying to grasp
it anything that will work to make it so you
(19:28):
still have success or you get successor wherever you're at
your journey. But it's just like and we wonder why
there's so many people like you know, the content where
it's like I can't scroll through Instagram without seeing like
five hundred of the same posts or five hundred of
the same offers. Well, that's actually a result from people
lacking innovation because they're looking at other people as this
(19:52):
like holy grail of like the example of what success is.
And actually that is by the time this airs, I'm
sure it'll be out, so I'll just say it, but
I have like this offer that I'm coming out with.
It's just like a small little offer, but it's called concepts,
and it's all about selling concepts. And that's like a
(20:16):
really interesting innovative way to set yourself apart naturally through conviction,
because it's not like you're just like I help you
with your content strategy or I help you with marketing
and saying kind of the same things that everybody else
is talking about. But it's like okay, but like how
and then that's when your concept lies. And like in
that concept, it's like when you ask how does somebody
(20:38):
learn conviction, it's like, well, exploring the depth of what
you claim to specialize, and it's like me an example
that I have is like, yes, I help people make
more money, book more clients have more freedom like at
the core, but how do I do it? And it's
just like it's not about oh, opening up your little
(20:59):
Google doc and writing out what makes me different. It's
like actually being real with yourself about like areas in
which you genuinely feel like super confident in. And it's
like those are concepts underneath that umbrella that you can
take and package up as like offers that actually give
(21:20):
you butterflies in your stomach because you're like wow, like
this is this is so good. Like it's taking micro
topics from these big ideas that you have and making
them into like nachal topics, which helps you convert at
higher rates because it naturally shows why you're different because
(21:42):
you hold something smaller within something bigger.
Speaker 1 (21:46):
Means yeah, totally. It's like creating your own intellectual property,
like something that people can't I mean some people might
call that a framework or like a process or something
something that others you can't really replicate it without like
copyright problems, you know exactly.
Speaker 2 (22:02):
And it's like I know when I release this offer
called concepts, people are going to if I like position
it really well. People are going to look at but
by the way, just on that note, conviction will help
me position.
Speaker 1 (22:18):
Well, that's like the foundation.
Speaker 2 (22:21):
That's the foundation, yeah, of everything. But people are going
to look at that and nacturally be like, oh wow,
this is a perspective I've never heard before around sales,
like huh interesting. And that's where success gets really big
because you are now taking her concepts and you are
(22:44):
you're sharing something that is a solution that is unique.
So the way I look at it, it's like people
have a problem, right, So like in my world, it's
like a sales problem. They have sales problems, they're slow,
they're hard, whatever, and then they have their desire. They
want all these things and then it's like, okay, you
(23:05):
have a solution. But if the solution is just like
I help you make better content or whatever, it's like,
oh yeah, you and five million other people. But it's
like if you break that down even further through your conviction,
it's like what do you hold conviction for around how
you help? It's like people will look at that and
(23:25):
be like damn, Like she's positioned, she's sharing something. I've
taken all of these programs and all. I've invested so
much and all of these things, and I've tried all
of these solutions, and like it's just it hasn't worked.
Oh here's something different that I've never heard of before. Okay,
I'm going to learn it. It's just easy. It makes selling.
Speaker 1 (23:43):
Easy, totally totally. What would you say to someone who
doesn't have that yet, who doesn't have like they like
don't know, they're lost in their like Spaghettio, like alphabet.
What are they called alphabet, Alphagetti's alphaghetti soup.
Speaker 2 (24:05):
I love that. I love that. That's what this episode
should be called.
Speaker 1 (24:09):
Alphaghetti soup.
Speaker 2 (24:10):
Yeah, I think this all this comes down to a
really uncomfortable conversation of embodiment. It's time to actually hold
the mirror up to yourself. And Okay, a way to
do it is through your offer story. Why does it exist? So?
How did you get here? Like what what made this
(24:34):
offer actually exist in the first place? You know what
I mean? And depending on your audience and the people listening,
like this is a really awesome chance for you to
reflect on like how this offer came to be. And
you know, if you're coming up with just surface level
answers where it's like, well, it seems like a good
like if you're just being really honest with yourself, seems
(24:54):
like a good way to make money. I see that
people are buying this. Okay, will you lack conviction? It's
not sustainable. But if you know well and other there's
a lot of different ways that that could look. But
if you're struggling to come up with an answer, that's
something to pay attention to, you know what I mean.
Like even if you're service provider listening to this. I
don't know if you have service providers in your community,
(25:17):
but it's just like there's still an offer story. There's
still a story for why you decided to be in
this field. It's like why why it's you could have
a topic that the general public things is super mundane,
but like if you allow yourself to nerd out over it,
Like I had a client who was a clickup specialist,
(25:38):
and I'm like, girl, just go off, like why do
you love it so much? Like just let yourself nerd
out over the topic of clickup and like to your
community and like let that passion shine through and it's
gonna work. And I mean it did. She's a very
successful like clickup, OBM and so different things like that.
It's like, if you're having trouble connecting to your conviction
(26:04):
through your work, start with your offer story Like that's
what I would say. Start with like how this offer
came to be, why it exists, and how you are
the living, breathing proof and evidence of the importance of
this offer and share that because that's where, like a
(26:25):
lot of people say, I struggle with the connection piece.
I struggle with storytelling all the thing. It's like, your
requirement is to be honest with like why you care
about this, how it came to be, why this work,
why this topic, whatever, and then to connect with each
and every day how you're a walking example of it,
(26:48):
and if you lack that, it will be hard for
you to have sustainability. It's like for me, like something
I've been learning a lot when I'm in finding myself
because I've just gone through this myself where I was
really lost in speak the alpaghetti soup is selling what
(27:08):
I know, not what I want to be true. So
it's like that that is huge too. It's like, Okay, well,
what's true for me? Because a lot of the time
I was like trying to sell something that I wanted
to be true for me and who I wanted to be,
And it's like, hey, well if I just this actually
(27:30):
was really helpful if I just focus on like what
I know and where I'm at now, and I trust
that that's sexy enough and people want it because like
it's just true. That really helps you to get out
of your head a little bit because it's something you're
(27:53):
walking through each and every day. So it's like instead
of like what you want to exist, So it's like
for me, you know, leadership conviction. I mean yeah, like
big money things like that, Like these are all I
can't change what's true. Like I can't change the back
that people pay me over twenty K from my services.
I can't change like I can't. I can't change like
(28:16):
not that these are bad things, but I'm just trying
to paint the picture of like, you know, I I
for a while, like I really wanted to be somebody
who just like works significantly less, and like that is
still true, like I do have a really spacious business model,
but if I actually look at that topic itself, it's
like what am I like not fabricating but maybe like
(28:37):
romanticizing and what I want to be true and what's
actually true, and it's like focused on that. So it's like,
for me, the actual tangibles of a spacious business model
because of how much I charge blah blah blah, that's
what's true. But I haven't mastered passive income yet, so
I like, I'm not going to teach on that, you
(28:58):
know what I mean? So totally anyway, just things like that,
it's like what am I actually walking through each day?
What is true for me already? And like trust that
that is going to be so powerful for somebody who's
not there yet but wants it. Mm hmmm.
Speaker 1 (29:12):
It almost sounds like you have to just step out
of like the stories in your brain and all of
the mush that's going on in here and just like
look at what's really working well instead of trying to
create problems or gaps or like new solutions, And that's
actually creating new solutions all the time. I feel like
is something that people get stuck in as well.
Speaker 2 (29:33):
I talk about that a lot.
Speaker 1 (29:35):
Yeah, not guilty whatsoever.
Speaker 2 (29:37):
Over here. It's like I always say it in the
sense of like content programs, like I have this content
out there a lot where like stop investing in more
content solutions like yeah, yeah, like sales programs or whatever.
If it's just like giving your rendition, like a slightly
different take on the same problem that you keep investing in.
(30:00):
Like what that's doing is it's making more elpaghetti soup
in your getting further and further away from your conviction. Totally,
strategy is easy. When you have conviction, you don't need more.
Speaker 1 (30:13):
Mm hmmm mmmm Absolutely I love that. Okay, so I
want to go back Olympics. We totally dove into conviction,
which I absolutely love because I think that that was
such a great conversation that people needed to hear. But
we want to know. So you have made over a
million dollars in revenue in your business in the last
(30:35):
four years? Was that an under four years? And so
that's like a lot for a lot of people who
are just starting out, that's like wow, or like even
people who have been in this business for a while
but they're still struggling with creating something sustainable, that's like wow,
how do I do that? Can you? I know you
talk about conviction, right and you are committed to those
(30:57):
like that, I guess what you wanted, Like you had
that desire and you went for it. Can you take
us through, like what did it really take to get there?
To build your business from the ground up? Yeah?
Speaker 2 (31:10):
So I mean, and this is subjective, of course, but
I'll just share my truth. So I mean, I started
with one on one. You don't have do I've had
clients start with like masterminds or groups or even courses
and been successful. Like it's fine, you don't have to
do that. But I just had an offer that just
(31:31):
made sense for me to be offering and really mastered
selling that and selling it consistently, consistently and practicing a
lot of we'll call it like staying power. So it's
like not making stories in your brain when you didn't
get an application or a sales call booked in like
(31:52):
a day. But it was like really just holding not
a lot of people say like holding then or holding
the faith or holding the whatever the energy. But I
didn't even know about those kinds of things back then.
Like it was more just like I didn't know about
that kind of narrative until I got further along. It
was more just like, Okay, I have an offer going
(32:14):
to create content every every single day, build a community,
my content was really valuable. It was literally there was
no narrative about giving too much away. It was like,
literally I gave it all away, Like I just gave
it all away and so supported and served and like
that was literally always in my mind is like how
(32:34):
can I help somebody receive a result today? How can
I get somebody closer to the result today through my
free content? That was it building a ton of community,
leading a lot like I mean I did a lot
of like free trainings things like that, just really showing
(32:55):
up as the leader in my space. And again, it
wasn't an issue of like comparing myself to other people
back then. I don't think. It was more just like, no,
I have this offer, I have this like concept, and
I'm just going to like show up and sell it
and talk about it and serve around it and all
the things. Like it was really easy in that time
(33:18):
period because I wasn't all in my head and then yeah,
just like selling my offer like every single day. And
I did a lot of like manifesting work back then actually,
and so I you know, I would set a goal,
I have a podcast episode on this. It was like
my manifestation process. But it was like Basically, I would
(33:40):
like set a goal each day in the morning, like
I wanted to book I was doing sales calls back then,
like X amount of sales calls by a certain date,
and then book one client out of that by a
certain date. And then it was like how it happened,
a lot of people say this, and it's kind of
an eye roll moment, but it's true how it happened.
I didn't really care, Like it was just like I
(34:02):
was so intentional on those like goals, and I would
just like do whatever to make it happen. So I
was like serving people for free in the DMS. I
was going live all the time. I was constantly linking
my sales calls and my emails like just all this stuff.
And I would do like a lot of polls back
then on Instagram, like asking like was this mini training helpful?
(34:24):
Or have you done this thing or whatever? And then
anybody who like I saw that I could support or serve,
I would go in and literally help them in the DMS,
and then they would ask them what I want on
want all these things, like there's so many ways that
they came and then uh, this is important, actually, I
because I was always sold out of my one on one.
(34:47):
My coach at the time was like, I think you're
ready to scale. I wasn't. Like I wasn't and it
was just because I was selling out, but it was like,
you should make a group program or you should make
a course, and I'm like I had no I mean,
on the topic of conviction, there was no conviction of
what I wanted. It was just basically a mirror of
what I'd been learning. Like it was bad, Like these
(35:08):
programs are like almost like embarrassing, like I hate that
I received money for them because I'm like, ugh, and anyway,
I'm not proud of them, and because I just did
it because I thought that's what I had to do,
and they're really hard to sell. I was having like
three day sales conversations for like three hundred dollars offers.
Like it was just not good. And I remember just
(35:29):
feeling really defeated and like just not like I'm like
this is anoint like I've been I've been doing so
well in my business. I've been happy. It was then
when I started not feeling great because it was like
I was just getting so much rejection and all things.
I mean, obviously good now like to learn that. But anyway,
I remember saying to myself, you know, I'm not ever
(35:52):
going to release another offer that's not my one on
one until, like I absolutely love it. I remember saying that,
like in my with not even a year in my business,
and I just waited, I like waited for the idea
to come. I did like a lot of market research
at the time, so I was actively trying to have
it come to me. I wasn't just sitting back, but
(36:14):
it was like until that light bulb moment came off,
I wasn't going to do anything until I got my
one one. That's when my high ticket, high impact offer
and brand was really born because I'm like, oh, a
lot of people are saying, this is how it came through.
A lot of people were saying they wanted help with
high ticket clients, like how to book high ticketfie. I'm like, wait,
I've been doing that, like I've like mastered that over
(36:36):
and over again, and I'm like, oh, duh. I'm like
that's what I'm gonna do. I'm going to make a
mastermind about this. And I'm like oh, and I got
so excited. And that whole following year, like my first
launch after that it was like a sold out launch
like forty K. I made a course around it around
those concepts. It like sold like twenty or thirty spots
or something, and then I just kind of like kept
(36:58):
branching off of that. It was like constant trickle of
success around that brand. Again, it's a concept. It was
like a concept of mine that I had mastered, and
you know, and then I didn't like, I didn't pigeonhole myself.
I like created offers around like DM selling because I
(37:20):
stopped doing sales calls at that time, and it was
really good at but it was how to book high
ticket clients without ever going to sales. I really mastered
and became known for that concept. And then you know,
I allowed myself to branch out and other things, Like
I was really big into intuitive selling back then, so
I made programs about that. The biggest I think lesson
(37:40):
here because this is just the theme. I could go
on and on, but this is the theme over the
last like four and a half years of my business.
Is I guess like brand building was a big one,
like mastery around certain certain topics and what we were
saying earlier, it's like selling what you know and not
trying to sell what you like want to be good
(38:00):
at and then action. So it was like I'd get
the idea and I would just act like I had
a membership for a long time and I was really
good at Like my membership was really good and I
was and I remember at the time there's a lot
of like negative talk around memberships, and I was like, oh,
(38:21):
like memberships are so good for sustainable income, Like why
wouldn't you want to explore that? Why are you shutting
it down? So I made a whole masterclass on it,
and like I just acted, I'm like, yes, let's e think,
go like come on, like I'm going to teach you
about this concept because it's like and I'm not gonna
wait like that, I mean, and that's kind of the theme.
(38:41):
It was like I'm just gonna like create this and
start selling it and give you the information to tell
you why it's important to tell you guys should take
it seriously, like let's do it. And that's been kind
of the biggest thing. It's like, when I fall in
love with a concept, I act, I don't wait, so
and I mean that's been the thing of.
Speaker 1 (39:00):
Life totally, and it's like I think I remember in
human design, you're a generator, right, So I'm just like
seeing this kind of theme of like you're just observing
what's going on and you're responding. You know, you're creating
like new things over here, like engaging with your audience
over here, and just and also that big piece around
(39:21):
intuition and like waiting for the right time. And I
think that you know, a lot of people, I don't
know if it's like that they try to rush it
or they're just like kind of lost and like looking
at what everyone else is doing, but they kind of
end up turning in circles. And I remember this happening
to me, like I went down a rabbit hole because
my coach was like, oh, you should like niche over
(39:44):
here because of that one conversation you had with this person.
And then I realized helping someone like take like a
mental health issue, and I was like, that's like not,
that's not it. So yeah, yeah, I think just I
think the overall theme is like what I'm hearing is
you're really you're just in your business, right, You're focusing
(40:05):
on the people that you're serving and staying true to
who you are, like what your expertise is creating those concepts,
which I love that idea and I love that concept,
the concept of this, I know.
Speaker 2 (40:21):
Yeah, it's like I mean another concept is whims. So
it's like I don't think that you should sell something
just because you like randomly had a thought, but totally
because you want to respect people's investments. But like if
you're like, oh my gosh, this is like a really
(40:43):
this is a topic with a lot of depth that
I like talk a lot about with my clients or
like I do for myself or whatever, and you're like,
oh my god, this would be like such a good
course or such a good class, Like I have so
much to say on the topic because I know so
much about it. Then I don't think it's a problem
to lean into those whims and take action around them.
(41:05):
It's like I think a lot of people think they
have to go through these like insane launch cycles or
like have everything perfectly mapped out before starting to like
put something together or sell. It's like you can just act,
of course, like the bigger programs and stuff or the
bigger offers that people will sell. Yeah, it might be
(41:25):
a little bit different, but it's like even then when
you talk about when people are really in their heads,
it's like really lean in then to your offer story
and like why why that thing? And then just get
to work totally.
Speaker 1 (41:46):
Yeah, take the action stuff, saying stuff in your head.
Speaker 2 (41:50):
Yeah, I love all that.
Speaker 1 (41:52):
So you've transitioned recently. I know you've mentioned like you
kind of went through this whole just a period you
didn't really you weren't in your conviction, like you didn't
know earlier you were like looking outside of yourself for answers.
So you're kind of moving into this slow living mama concept.
(42:12):
Do you want to tell us a bit about that?
Speaker 2 (42:14):
Basically, that is that is a part of I think
like an ultimate desire. So in my in my time
of really trying to figure myself out, I mentioned this
earlier on the podcast. This is good because it kind
of gives me a chance to sort of set everything straight.
So like I'm gonna use this podcast for that. Basically,
(42:41):
I had realized in losing my conviction and trying to
figure myself out, like I was really like, I'm a
happiness chaser. I'll do anything to try and find happiness,
like truly, and I had realized what my values were
and that I wasn't really like leaning into my values,
and a big part of that slow living mom a
(43:02):
concept really came from my idea that what I ultimately
want is to just be with my family to I love,
like when I have the space of my day to
like cook a meal for my family, or like sit
in the backyard and read a book, or like in
the summer, like tend to my garden, or so you
just like watch a show and just not constantly be
(43:24):
on or have my wheels turning in my brain. I'm
like a big philosophy that I hold is you just
don't need to be your business. Like, yes, you are
the face of your business, you're a personal brand, all
the things. But it's just like there are people out
there and they're not wrong. It's just like that's their conviction.
(43:45):
Is they almost like preach this message that it's like
if you love your business so much, you shouldn't need
a break from it, or like you are your business,
like you become your brand like all this stuff, and
I just don't buy into that because I really started
this business to have a more spacious lifestyle free from
(44:06):
restrictions of any sort. And that's where that really came through.
But in because I mentioned like I take action a
lot of times before I even am clear on like
what I want. I just try to figure myself out.
Like action brings a lot of clarity for me. If
(44:26):
you'll notice, I haven't really been posting on that account
just because I'm like, I took action and then then
all of a sudden, now my head is over here.
I'm very multi passionately, and so something that came through
is like that is an extension of my overall brand,
but it's not the brand. And so you know, I
(44:47):
had a lot almost like shame because I'm like, oh,
I like made this big announcement and now everybody's like, oh,
you're leaning into this, and I'm like I am, but
I'm not. And I'm like, it's just me. I was trying.
I'm trying to figure about myself out man Like it's
it's been a journey, and but it is important to
me because it is an extension of it. Same with
(45:07):
like helping new moms and their business, like that's an
extension of it, Like, but there's meaning to these elements,
but to have that be my whole brand identity, I
felt stifled, like really bad. I'm like I can't because
there's so many pieces that I care about and that
I love. And that's why this topic of conviction really
(45:31):
came through, because I'm like, you have to have conviction
for the areas in which you're you're teaching or you're
showing up or whatever. And it's like, yeah, that's that's
that's a fraction of it. I hold conviction for it
as a piece of it. Same with like high ticket sales.
I don't want to be known as just the high
ticket sales queen or whatever I was known for for years,
(45:53):
because that's not all of me. I have so many
elements of why I am here, and but the biggest
peace is spaciousness, being free from like restrictions, enjoying the
life that you really love through your business, Like that
is the big umbrella. But it's like, there's so many pieces,
and I think I was just desperately trying to find
(46:16):
myself and trying my path, and that was a part
of that journey. I can honestly say I've like figured
it out, which is so like I felt light for
like so long.
Speaker 3 (46:28):
I would thank the Lord, yeah, and figured it out
for now too, write because I don't know about you
but you know, I feel like every time we go
through something where we're kind of feeling lost in them,
we're like, oh my god.
Speaker 1 (46:41):
This is it right, But there's a big part of
it that's like remaining unattached, like it's yes, go in
it with full conviction, and also like our journey's meant
to transform and like inevitably, I'm sure there's going to
be Yeah, there's probably going to be something that comes
up in you know, the next who knows how long,
But I think I don't know. For me, it's been
(47:04):
really helpful in taking the pressure off to really just
think into the journey and not put so much pressure
around like having it figured out and having it right.
And I feel like I've seen that in your brand
as well.
Speaker 2 (47:18):
Yeah, I think I love that because I think like
a big thing that I have learned through this process
has been your values. They could change, but like a
lot of them will stay pretty grounded. And what I've
learned and had the permission to do, and I've been
(47:39):
investing in a lot of like just stuff that really
helps me grow as a person and expand my mind
and all these really cool things like I've just learned.
I don't need to put myself in a box. Like
it's so funny because when you lose your conviction and
you're trying so hard to find solutions, you get really
(47:59):
a side of yourself and sometimes it's like you're just
desperately seeking the thing that's going to like make it
easier for you. And I did that a lot over
the past couple of years and really lost myself even
further through that. But like what I've really learned is
like you can have like these values and be known
(48:23):
for your values, but then you can then like like
that can be like kind of the overall theme of
your brand because it's just true. But then it's just
like the how of all of it can be very different.
Like you don't need to just niche yourself into the
slow living movement, or you don't need just need to
(48:44):
nish yourself into high ticket sales or intuition or all
of these different places. Like you don't need to just
be known for that one thing forever. It can evolve them.
But's so funny, it's full circle because that's what I
was doing when my business was scaling really fast. I
never even like thought of the concept of niching into
one little thing. It was like, Yeah, I went into
(49:06):
high ticket sales, and I went into DM sales, and
I went into intuitive. I was just following what I
knew and I just never made it a problem.
Speaker 1 (49:14):
Yeah, yeah, till I felt really lost. Yeah, totally. I
love that you share that, and it's so true, Like
it's so much I mean, for me, I love building
a personal brand because it almost gives you so much
freedom to be able to like have all of those
different things because we're multifaceted. So Niching to me never
really made sense or worked for me. So I just
(49:37):
love that you you just follow you know, like what
what's true for you. And I think that's so it's
so much easier than trying to like mentally figure out
something that just I know, people get so frustrated and
overwhelmed with it. So it's just such a like laid
back approach to business.
Speaker 2 (49:56):
Yeah, I love that.
Speaker 1 (49:58):
I love it well it It's been such a pleasure.
I know we are just coming up on the hour here,
so I want to be mindful of your time and
thank you for coming and sharing your journey. I had
such a great time chatting.
Speaker 2 (50:10):
With you, so thank you so much.
Speaker 1 (50:14):
Thank you so much for tuning into the podcast today.
If you like what you heard, I would love it
if you left a review. If you like my vibe,
come and hang with me and my Facebook or Telegram group.
I'll drop the link to my email list below, or
you can get instant access. Make sure you check the
show notes for any other links that I mentioned today,
and until next time, I'm sending you waves of abundance.
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