May 6, 2025 • 28 mins
In this episode of DriveTime, Jason Rainey, VP of Auto Care, NAPA Auto Parts, discusses the recent NAPA NOW event and the NAPA Auto Care Center program. He also explains what it takes to become a NAPA Gold-Certified shop.
Rainey described the NAPA NOW event as an educational experience. “So, the thing that I really have liked about this event is it’s truly something you just have to experience. I’ve never seen anything like it in my entire career,” Rainey said. Attendees spend time engaging directly with NAPA’s products, learning about features and benefits. These features and benefits, Rainey added, “truly makes NAPA a differentiated distributor.”
Hands-On Learning and Business Development Opportunities
Attendees also focus on the business side of running their shops. They attend Master classes that cover topics like company culture and succession planning. Attendees meet with the NAPA Auto Care Advisory Council to learn how it supports them. They also observe the council’s ongoing work and interact with NAPA vendor partners. Attendees receive full access to these vendor partners throughout the event.
How NAPA Gold-Certified Shops Set the Standard
The NAPA Auto Care Advisory Council created the Gold-Certified Program to recognize top-performing shops. These shops commit to growth, excellence, and a high-quality customer experience. There will be more than 800 NAPA Gold-Certified shops by the end of 2025, Rainey said. The program defines 10 criteria, and each one connects directly to a specific business benefit. These standards form the foundation of what defines NAPA Gold-Certified Shops.
To hear more about Rainey’s initiatives, be sure to watch the video above.
Episode Overview:
• Rainey’s career and how he got his start at NAPA (1:24)
• Goals and overview of the NAPA NOW event (8:24)
• NAPA Auto Care Center profile (12:38)
• Criteria to become NAPA Gold-Certified shop (13:23)
• NAPA Apprenticeship Program details (19:03)
• Lightning Round (26:16).
Rainey described the NAPA NOW event as an educational experience. “So, the thing that I really have liked about this event is it’s truly something you just have to experience. I’ve never seen anything like it in my entire career,” Rainey said. Attendees spend time engaging directly with NAPA’s products, learning about features and benefits. These features and benefits, Rainey added, “truly makes NAPA a differentiated distributor.”
Hands-On Learning and Business Development Opportunities
Attendees also focus on the business side of running their shops. They attend Master classes that cover topics like company culture and succession planning. Attendees meet with the NAPA Auto Care Advisory Council to learn how it supports them. They also observe the council’s ongoing work and interact with NAPA vendor partners. Attendees receive full access to these vendor partners throughout the event.
How NAPA Gold-Certified Shops Set the Standard
The NAPA Auto Care Advisory Council created the Gold-Certified Program to recognize top-performing shops. These shops commit to growth, excellence, and a high-quality customer experience. There will be more than 800 NAPA Gold-Certified shops by the end of 2025, Rainey said. The program defines 10 criteria, and each one connects directly to a specific business benefit. These standards form the foundation of what defines NAPA Gold-Certified Shops.
To hear more about Rainey’s initiatives, be sure to watch the video above.
Episode Overview:
• Rainey’s career and how he got his start at NAPA (1:24)
• Goals and overview of the NAPA NOW event (8:24)
• NAPA Auto Care Center profile (12:38)
• Criteria to become NAPA Gold-Certified shop (13:23)
• NAPA Apprenticeship Program details (19:03)
• Lightning Round (26:16).
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