The highly anticipated new unscripted series A Sorority Mom’s Guide to Rush! pulls back the curtain on one of the most competitive and increasingly viral events in the life of a college-bound girl: Sorority Rush. But behind almost every perfectly curated outfit and resume is a mom who has her own reasons for wanting her daughter to receive a bid.Each hour-long episode follows two mother-daughter duos as they navigate the emotionally charged path towards their goal sorority. Bringing guidance, glam and a lot of honesty to the journey are two breakout names from the world of Rush: New York Times profiled consultant Bill Alverson and The Queen of #RushTok, Brandis Bradley. With their expertise, they help these families prepare their daughters to make a lasting impression to land a spot in their top-tier house. These moms, daughters and even grandmothers and siblings will do anything it takes to help get them accepted into their legacy sororities, making them sisters in every sense. A Sorority Mom’s Guide to Rush! goes beyond the filters and fanfare to reveal the love, legacy and ambition that drives these women to do whatever it takes for that coveted spot.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hi Haero, Hey aer, Hey, how are you guys doing today?
Speaker 2 (00:05):
Well? Great, we're talking to you.
Speaker 3 (00:08):
We're here, It's it's early in the morning, and I'm
full on round ready for rush today. I glammed up
for you to put.
Speaker 2 (00:16):
Me on camera. Man.
Speaker 1 (00:17):
Let me tell you something. I'm loving that southern accent.
I'm here in Charlotte, man. I mean that southern accent
is so authentic. I love it.
Speaker 3 (00:25):
Do I have a Southern accent?
Speaker 2 (00:27):
Oh?
Speaker 4 (00:27):
Come on mate, I think we have. We speak normally.
Brandis that these other people that have accents.
Speaker 1 (00:35):
I love what you guys are doing with this show because,
to me, this is what reality TV is. And I
wish that my neighbor's daughter would have seen a show
like this, because she did not make it through her
rush as smoothly as as she hoped.
Speaker 2 (00:48):
Well there you go. Where we live to serve. We
just live to serve.
Speaker 1 (00:55):
Yeah, but in serving though, you're dealing with people's emotions.
I mean, this is like call football or basketball. I mean,
people invest their entire self into this moment.
Speaker 3 (01:06):
It really is.
Speaker 5 (01:08):
And I don't understand why it doesn't get the fanfare
that college football does. Like, I mean, I know the
University of Alabama has a really popular, famous football team,
but like, have you seen the girls going through Russia
at Alabama? Right?
Speaker 2 (01:22):
Right? It is?
Speaker 4 (01:25):
I'm sorry it is and it is very emotional because
it's one of the biggest events that.
Speaker 2 (01:31):
These young girls have faced in their life.
Speaker 4 (01:33):
They're kind of like they're no longer big fish in
a little pond in high school. They are out in
the ocean. Or are they going to survive or shar going
to eat them? What have we learned to do to
navigate and go through it? And then you have Mama
Bear sitting there there wanting everything for them. It's a
fun journey and it's emotional, but it's understanding the process.
(01:53):
And I think that's the great thing with Brandon and
I because you just follow her tiktoks and stuff. My
tiktoks are telling you what to do in life. Her
tiktoks are telling you how to is what's going on?
What's you know? Catch it out. There's examples, and I
just be with myals football.
Speaker 5 (02:11):
Bill is the quarterback and I'm the Monday morning quarterback.
Speaker 2 (02:16):
Yeah.
Speaker 4 (02:18):
Yeah.
Speaker 1 (02:19):
When a lot of people don't realize is that this
decision with this rush in this moment of now will
actually career, you know, affect their career in the future
because they may be hired for a position because they
were part of that sorority.
Speaker 2 (02:32):
I take their.
Speaker 5 (02:34):
Because they were a part of their record and a
sorority as well.
Speaker 3 (02:37):
It goes both ways.
Speaker 4 (02:38):
Yeah, yeah, you got to be careful about that carbon footprint.
But here's another thing it all. Not only does it
affect your career, it's your life. My college roommate, fraternity
brother is still one of my closest friends, you know,
And that's the thing. When you're at a campus of
twenty five thousand and fifty thousand soon as et cetera.
Where is your little behive, where's your little spot you're
(03:00):
coming back to.
Speaker 2 (03:01):
It's the sorority house.
Speaker 4 (03:03):
It's where you go and it really serves a purpose
in the development. Yeah, there's clubs and other activities you
can forage out and create the same thing. But when
you started off with, as Branda says, the fanfare, the
true college pageantry, it's a thing.
Speaker 2 (03:21):
It's a real thing, and it's long lasting.
Speaker 5 (03:24):
I tell you what I love about it is and
I think it I feel like my role in rush
talk on social.
Speaker 3 (03:30):
Media is to just hope these girls up.
Speaker 5 (03:35):
You've got to remember, at the end of the day,
these are seventeen eighteen year old girls trying to figure
out who they are. And I really think a lot
of them, whether they realize it or not, they're putting
their rush experience out there on social media and it's
basically they're looking for validation, like am I good enough?
Speaker 3 (03:54):
Am I frettenough? And as a woman who came of
age and.
Speaker 5 (03:57):
The heroine chink era of the nineties, where everybody was
just trying to get down to their birthway and even
that wouldn't be skinny enough. And then are in college
in the early two thousands, in the era of the
ultra low rise DN jeans where money couldn't buy a
pair of blue jeans with more than a half inch zipper.
I want to be something for those girls that the
(04:19):
girls in my generation didn't get.
Speaker 3 (04:22):
I want girls from all walks.
Speaker 5 (04:24):
Of life, all shapes and sizes, all different personalities. I
want to find the best in all of these girls,
hop them up and like get them started in life
with confidence. I feel like that is mainly my role.
Speaker 3 (04:36):
I'm just a hot general.
Speaker 2 (04:37):
Really, confidence is the key. And then man Branda sits
on it.
Speaker 4 (04:41):
That's where I come in, and that's what I like
to do. You know, we gotta show that confidence. We
got to make smart choices. And I love what she says,
all shapes and sizes. You've got to wrap the package
with the correct wrapping paper. And you know, that's where
it all kind of comes in. You know, I'm kind
of a weird. I'm a dad and a granddad and
(05:03):
in another life, I'm now married to a man.
Speaker 2 (05:05):
So I got the Gunkel aspects.
Speaker 4 (05:06):
So they get they get their gun call, they get
a daddy figure, a granddaddy, a brother, all these kind
of things where I've had all this experiences. If you will,
then you hype that into that person to go, no, honey,
you're making wrong conclusions. What are we thinking? Our mom?
Hold back our mom. You've got to do this. It's
all for the development. And I don't know if Brandis
(05:29):
has noticed this.
Speaker 2 (05:30):
These kids go to school together and are told to
fill in circles.
Speaker 4 (05:33):
Nobody's taught to think and figure out, and all of
a sudden, they've got to navigate a room of hundreds
of people, make life choices of where they want to be,
evaluate how do you talk about yourself, who in the hell.
Speaker 2 (05:45):
Are you yet? In this show we.
Speaker 4 (05:48):
Get answers to all those questions with the process of
these girls, and it's really amazing.
Speaker 3 (05:53):
It's beautiful.
Speaker 1 (05:55):
Please do not move. There's more with Brandis and Bill
coming up next. Rushing it really should be a sport.
Maybe when watching the show, you're going to say, yeah,
it already is a sport. Let's get back with Brandis
and Bill. How important is a social media connection because
I'm the type of person I want to see your analytics.
I want to see exactly what you're doing in the
(06:16):
in the media world. Where what you bring to this circle,
in this prirariy, you better be bringing something very positive.
Speaker 2 (06:24):
Well.
Speaker 5 (06:24):
Actually, social media can be a detriment at times.
Speaker 3 (06:27):
If you ain't acting right.
Speaker 5 (06:28):
On social media, that can really hark you in the
recruiting process.
Speaker 3 (06:32):
It's you know, you have to balance that.
Speaker 5 (06:34):
You really need to have media training or good media instincts.
Speaker 3 (06:40):
There are girls who you know.
Speaker 5 (06:42):
Have been there's no other explanation for while they didn't
get a bid other than their social media presence maybe
was not as positive and you know the sororities look
at your social media because if they give you a bid,
you're going to reflect on their organization, So they can't
have somebody being negative in social media and then.
Speaker 3 (07:02):
Associate you with their organization.
Speaker 5 (07:04):
They are very sororities are very protective of their reputations,
and that's why there is this elaborate process of choosing
who they're actually going to let in that house, because
you are going to represent them to the world, especially
if you're on social media.
Speaker 4 (07:21):
Wow, and social media is key and if a girl
doesn't know how to do it now or doesn't understand it,
then she's like been in a coma.
Speaker 2 (07:26):
Yes, her whole world. They all do it.
Speaker 4 (07:29):
But here's the thing that we have to work with is, honey,
that's a sweet little swimsuit picture you have on their
Playboy's not hiring.
Speaker 2 (07:36):
That shit's got to come down, you know.
Speaker 5 (07:38):
And it's and they're like, but I look good, and
then Mama will think they look good and I'm like, no, honey.
Speaker 2 (07:44):
She looks good. If she's going to you know, Ruby,
don't take your love to town.
Speaker 4 (07:47):
I mean, that's kind of what we're pushing out.
Speaker 2 (07:50):
And the secret and the secret and the friends only
social media.
Speaker 4 (07:56):
That's the big thing that trips a lot of girls
up where they think their only friends seeing and somebody
else sees it and tapes it and puts it out
and boom, there it is, and you live a life
of regret. But it's a good wake up call for
everyone to be aware of those things.
Speaker 2 (08:11):
So it's very important.
Speaker 1 (08:13):
You guys have got to come back to this show
anytime in the future. I love your energy, I love
your spirit, everything about you.
Speaker 2 (08:21):
Well, thank you so much.
Speaker 1 (08:23):
Fun, Well, please be brilliant today.
Speaker 5 (08:25):
You two.
Speaker 2 (08:28):
Right back to you, right back at it. Yes, indeed,
Hi Haero, Hey aer, Hey, how are you guys doing today?
Speaker 2 (00:05):
Well? Great, we're talking to you.
Speaker 3 (00:08):
We're here, It's it's early in the morning, and I'm
full on round ready for rush today. I glammed up
for you to put.
Speaker 2 (00:16):
Me on camera. Man.
Speaker 1 (00:17):
Let me tell you something. I'm loving that southern accent.
I'm here in Charlotte, man. I mean that southern accent
is so authentic. I love it.
Speaker 3 (00:25):
Do I have a Southern accent?
Speaker 2 (00:27):
Oh?
Speaker 4 (00:27):
Come on mate, I think we have. We speak normally.
Brandis that these other people that have accents.
Speaker 1 (00:35):
I love what you guys are doing with this show because,
to me, this is what reality TV is. And I
wish that my neighbor's daughter would have seen a show
like this, because she did not make it through her
rush as smoothly as as she hoped.
Speaker 2 (00:48):
Well there you go. Where we live to serve. We
just live to serve.
Speaker 1 (00:55):
Yeah, but in serving though, you're dealing with people's emotions.
I mean, this is like call football or basketball. I mean,
people invest their entire self into this moment.
Speaker 3 (01:06):
It really is.
Speaker 5 (01:08):
And I don't understand why it doesn't get the fanfare
that college football does. Like, I mean, I know the
University of Alabama has a really popular, famous football team,
but like, have you seen the girls going through Russia
at Alabama? Right?
Speaker 2 (01:22):
Right? It is?
Speaker 4 (01:25):
I'm sorry it is and it is very emotional because
it's one of the biggest events that.
Speaker 2 (01:31):
These young girls have faced in their life.
Speaker 4 (01:33):
They're kind of like they're no longer big fish in
a little pond in high school. They are out in
the ocean. Or are they going to survive or shar going
to eat them? What have we learned to do to
navigate and go through it? And then you have Mama
Bear sitting there there wanting everything for them. It's a
fun journey and it's emotional, but it's understanding the process.
(01:53):
And I think that's the great thing with Brandon and
I because you just follow her tiktoks and stuff. My
tiktoks are telling you what to do in life. Her
tiktoks are telling you how to is what's going on?
What's you know? Catch it out. There's examples, and I
just be with myals football.
Speaker 5 (02:11):
Bill is the quarterback and I'm the Monday morning quarterback.
Speaker 2 (02:16):
Yeah.
Speaker 4 (02:18):
Yeah.
Speaker 1 (02:19):
When a lot of people don't realize is that this
decision with this rush in this moment of now will
actually career, you know, affect their career in the future
because they may be hired for a position because they
were part of that sorority.
Speaker 2 (02:32):
I take their.
Speaker 5 (02:34):
Because they were a part of their record and a
sorority as well.
Speaker 3 (02:37):
It goes both ways.
Speaker 4 (02:38):
Yeah, yeah, you got to be careful about that carbon footprint.
But here's another thing it all. Not only does it
affect your career, it's your life. My college roommate, fraternity
brother is still one of my closest friends, you know,
And that's the thing. When you're at a campus of
twenty five thousand and fifty thousand soon as et cetera.
Where is your little behive, where's your little spot you're
(03:00):
coming back to.
Speaker 2 (03:01):
It's the sorority house.
Speaker 4 (03:03):
It's where you go and it really serves a purpose
in the development. Yeah, there's clubs and other activities you
can forage out and create the same thing. But when
you started off with, as Branda says, the fanfare, the
true college pageantry, it's a thing.
Speaker 2 (03:21):
It's a real thing, and it's long lasting.
Speaker 5 (03:24):
I tell you what I love about it is and
I think it I feel like my role in rush
talk on social.
Speaker 3 (03:30):
Media is to just hope these girls up.
Speaker 5 (03:35):
You've got to remember, at the end of the day,
these are seventeen eighteen year old girls trying to figure
out who they are. And I really think a lot
of them, whether they realize it or not, they're putting
their rush experience out there on social media and it's
basically they're looking for validation, like am I good enough?
Speaker 3 (03:54):
Am I frettenough? And as a woman who came of
age and.
Speaker 5 (03:57):
The heroine chink era of the nineties, where everybody was
just trying to get down to their birthway and even
that wouldn't be skinny enough. And then are in college
in the early two thousands, in the era of the
ultra low rise DN jeans where money couldn't buy a
pair of blue jeans with more than a half inch zipper.
I want to be something for those girls that the
(04:19):
girls in my generation didn't get.
Speaker 3 (04:22):
I want girls from all walks.
Speaker 5 (04:24):
Of life, all shapes and sizes, all different personalities. I
want to find the best in all of these girls,
hop them up and like get them started in life
with confidence. I feel like that is mainly my role.
Speaker 3 (04:36):
I'm just a hot general.
Speaker 2 (04:37):
Really, confidence is the key. And then man Branda sits
on it.
Speaker 4 (04:41):
That's where I come in, and that's what I like
to do. You know, we gotta show that confidence. We
got to make smart choices. And I love what she says,
all shapes and sizes. You've got to wrap the package
with the correct wrapping paper. And you know, that's where
it all kind of comes in. You know, I'm kind
of a weird. I'm a dad and a granddad and
(05:03):
in another life, I'm now married to a man.
Speaker 2 (05:05):
So I got the Gunkel aspects.
Speaker 4 (05:06):
So they get they get their gun call, they get
a daddy figure, a granddaddy, a brother, all these kind
of things where I've had all this experiences. If you will,
then you hype that into that person to go, no, honey,
you're making wrong conclusions. What are we thinking? Our mom?
Hold back our mom. You've got to do this. It's
all for the development. And I don't know if Brandis
(05:29):
has noticed this.
Speaker 2 (05:30):
These kids go to school together and are told to
fill in circles.
Speaker 4 (05:33):
Nobody's taught to think and figure out, and all of
a sudden, they've got to navigate a room of hundreds
of people, make life choices of where they want to be,
evaluate how do you talk about yourself, who in the hell.
Speaker 2 (05:45):
Are you yet? In this show we.
Speaker 4 (05:48):
Get answers to all those questions with the process of
these girls, and it's really amazing.
Speaker 3 (05:53):
It's beautiful.
Speaker 1 (05:55):
Please do not move. There's more with Brandis and Bill
coming up next. Rushing it really should be a sport.
Maybe when watching the show, you're going to say, yeah,
it already is a sport. Let's get back with Brandis
and Bill. How important is a social media connection because
I'm the type of person I want to see your analytics.
I want to see exactly what you're doing in the
(06:16):
in the media world. Where what you bring to this circle,
in this prirariy, you better be bringing something very positive.
Speaker 2 (06:24):
Well.
Speaker 5 (06:24):
Actually, social media can be a detriment at times.
Speaker 3 (06:27):
If you ain't acting right.
Speaker 5 (06:28):
On social media, that can really hark you in the
recruiting process.
Speaker 3 (06:32):
It's you know, you have to balance that.
Speaker 5 (06:34):
You really need to have media training or good media instincts.
Speaker 3 (06:40):
There are girls who you know.
Speaker 5 (06:42):
Have been there's no other explanation for while they didn't
get a bid other than their social media presence maybe
was not as positive and you know the sororities look
at your social media because if they give you a bid,
you're going to reflect on their organization, So they can't
have somebody being negative in social media and then.
Speaker 3 (07:02):
Associate you with their organization.
Speaker 5 (07:04):
They are very sororities are very protective of their reputations,
and that's why there is this elaborate process of choosing
who they're actually going to let in that house, because
you are going to represent them to the world, especially
if you're on social media.
Speaker 4 (07:21):
Wow, and social media is key and if a girl
doesn't know how to do it now or doesn't understand it,
then she's like been in a coma.
Speaker 2 (07:26):
Yes, her whole world. They all do it.
Speaker 4 (07:29):
But here's the thing that we have to work with is, honey,
that's a sweet little swimsuit picture you have on their
Playboy's not hiring.
Speaker 2 (07:36):
That shit's got to come down, you know.
Speaker 5 (07:38):
And it's and they're like, but I look good, and
then Mama will think they look good and I'm like, no, honey.
Speaker 2 (07:44):
She looks good. If she's going to you know, Ruby,
don't take your love to town.
Speaker 4 (07:47):
I mean, that's kind of what we're pushing out.
Speaker 2 (07:50):
And the secret and the secret and the friends only
social media.
Speaker 4 (07:56):
That's the big thing that trips a lot of girls
up where they think their only friends seeing and somebody
else sees it and tapes it and puts it out
and boom, there it is, and you live a life
of regret. But it's a good wake up call for
everyone to be aware of those things.
Speaker 2 (08:11):
So it's very important.
Speaker 1 (08:13):
You guys have got to come back to this show
anytime in the future. I love your energy, I love
your spirit, everything about you.
Speaker 2 (08:21):
Well, thank you so much.
Speaker 1 (08:23):
Fun, Well, please be brilliant today.
Speaker 5 (08:25):
You two.
Speaker 2 (08:28):
Right back to you, right back at it. Yes, indeed,
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