Episode Transcript
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Speaker 1 (00:00):
Hey zero, host of the weekly podcast called Podcrashing three
hundred eighty eight episodes that connect listeners to podcast specialists
around the world. My goal has always been to inform
our community with subjects that deal with everything and beyond.
Podcast hosts are open and always filled with the spirit,
the spirit to spread their skills as journalists, medical specialists,
(00:23):
true crime soldiers, gamblers, motivators, spiritualists, actors, and the children
are very famous people. There is a podcast for every subject.
Podcrashing has been around for me since March of twenty nineteen.
The original goal was to put focus on helping up
and coming podcasters to have the right information about hosting
as well as surviving with their podcast. The idea went
(00:46):
fifty four episodes before adopting a different idea. Talk directly
to the podcasters themselves. You'll learn a lot more by
being with them. The purpose of Podcrashing one on one
is to help you build your own platform, to promote it,
and of course, to earn some money. Episode number three
eighty eight. What are the current setbacks of creating a
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successful podcast? Well, research shows that it's more challenging today
than any other time, not because it's impossible, but because
the platform has matured, it's highly competitive. The market is oversaturated.
There are millions of podcasts available, with thousands of new
ones launching every single week. This makes standing out a
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little bit more difficult. Many niches already have established voices,
but that doesn't mean that you can't try to fit in.
But it's going to be a tough jump forward. The
personal ambition is to put focus on trying to gain
any type of traction. Everybody speaks of audience growth and
the process of required discovery. As a podcaster, you can
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learn to be roughed up and clunky. You can't compare
it to YouTube and or TikTok, and the reason why
is because the challenges of each cannot be compared. It's
how you face them that makes you the physical winner.
Cold hard facts. New listeners don't stumble onto your podcast,
They tune into the podcast do one hundred percent to
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how you promote it. This is one of the reasons
why I created pod Crashing in twenty nineteen to help
other podcrashers push themselves forward and get that word out
there about all the hard work and research that you
put into your performance. Thinking like a business. Most podcast
platforms don't come with strong recommendation algorithms. The goal is
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to rely on the word of mouth. It will smooth
things out. Rely on social media, and do whatever you
can to have guest appearances. He coming up next. When
rookie podcasters use the term I'm going to bang it out,
bang it out? Really, Hey, thanks for coming back to
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pod crashing one on one. When rookie podcasters believe podcasting
is something that you can just instantly bang out, consistency
and production have got to be your top priority. Make
sure that there are episodes waiting to be posted. Consistency
is your handshake and reward from listeners. Editing your podcast
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is an available asset that means that you're meeting quality results.
The goal is for you to sound as natural as possible. Yeah,
people trip, they spit, they stumble, they fumble, and they
say um a lot. Now, those are the things that
you can edit out and make a little bit better,
But don't take them all out because you've got to
sound pretty natural when it comes to having a conversation.
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Writing is also very important. I burn up three to
four big pins a week. Nothing is posted without planning, writing, projecting,
and making room for new ideas. I suggest that it
appears on a page first and then you can move forward.
Over the past twelve years, I've spent a lot of
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time with top rated journalists and true crime enthusiasts that
require years to get one episode ready to go, and
there's twelve in this series. Let's call a spade a spade.
The majority of today's want to be up and coming
season pros are in it for one thing, the money.
This comes with future shock. Having a low number of
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listeners affects your sponsor. They want to spend more money,
but if you're not giving them the audience, they're not
going to spend that money. So you've got to learn
how to build up your fan base. Those numbers can
and will bring you the money that you're looking for,
but it's up to you to put in the elbow grease.
You can also lean in on platforms that allow you
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to create your private features that come from no commercials
and listeners paying you. One big problem those who give
you the donation of any type. It goes into your
bank and it requires a solid fan base, and don't
forget to p pay your taxes. In the end, the
majority of all podcasters and up and coming performers end
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up spending more money than what they're making. So what
are the costs? Well, you've got studio equipment, the platform costs.
If you've teamed up with somebody, nobody's going to do
the work for free or don't expect them to show
up when you need them. In short, the biggest podcast
setbacks are how you stand out, how you build your
local audience, and can you keep it alive for a
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very long period of time while balancing costs and consistency.
That's it. Another conversation about dreaming about or physically breathing
life into your podcast pod crashing one on one. My
name is Haerrow.