Episode 2021: Spice World CEO Talks Flavor Trends & Holiday Cooking

In this exclusive episode of the Ash Said It Show, host Ash Brown reconnects with Chris Kiser, CEO of Spice World Inc., to explore the latest innovations in garlic and ginger products, seasonal cooking inspiration, and what’s trending in flavor as we head into the holidays.

Listeners will discover:
🧄 The launch of Fresh Diced Garlic and Peeled Ginger — now available in produce sections nationwide
🌶️ The buzz around Ginger & Garlic Fusion, a bold new flavor combo designed for easy, elevated meals
🍽️ Tips for creating crowd-pleasing dishes for tailgates, family gatherings, and holiday parties
📊 Consumer insights driving Spice World’s product innovation and recipe development
🎉 Surprising new uses for garlic and ginger shared by influencers and home chefs — from BBQ garlic crabs to pesto caprese grilled cheese
🏡 What a perfect holiday meal looks like in Chris’s own kitchen
🌱 How Spice World stays true to its founder’s vision while embracing modern culinary trends
🔮 Flavor predictions for the upcoming season and new year
Whether you're a seasoned cook or just looking to simplify meal prep, this episode is packed with actionable cooking tips, ingredient hacks, and flavor inspiration to help you shine in the kitchen.

Web: https://spiceworldinc.com/

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Episode Transcript

Speaker 1 (00:01):
Those that really that a girl, It was a girl
and when I'm only Ash Brown and this is the
Ash set It show over twenty one hundred episodes since
twenty fourteen, half a million streams around the world. None
of this is possible without you, guys, so thank you,
so so very much. Today we are talking with one

(00:23):
of my favorite people, Chris Kaiser from Spice World.

Speaker 2 (00:27):
Hey, Chris as Koya, good to talk to you.

Speaker 1 (00:32):
Yes, thank you so much. It's so good to speak
with you again. I mean, last time we talked about
so much and the different menu items and meal ideas,
so I'm looking forward to to chatting it up with
you again today.

Speaker 2 (00:47):
Likewise, thanks, thanks for the opportunity.

Speaker 1 (00:49):
Great here you're boy, and I understand that there are
some new products. One that sounds very interesting. Can you
tell us more about ginger and Garlic Fusion.

Speaker 3 (01:01):
Yeah, it's an interesting platform because you know what we
know about consumers, especially young ones, they love bold flavor
and especially if it helps them elevate their meals and increasingly,
what we're seeing in their behaviors, they like to fuse
different variants of flavors together.

Speaker 2 (01:20):
They like sweet and heat and all kinds of.

Speaker 3 (01:24):
Unique combinations that really give them a real command in
the kitchen.

Speaker 2 (01:29):
And garlic and ginger as base.

Speaker 3 (01:31):
Flavors are two of our most popular And what garlic
confuse ginger fusion does is it gives you all of
that convenience, but you don't have to peel it, you
don't have to dice it. It gives you unique portion
control and consumers can add it into their meals. And
we launched it a little bit earlier this year and
it's off to a really strong start, so we're really

(01:52):
excited about it.

Speaker 1 (01:53):
Yes, and fresh dice garlic and peeled ginger are two
of the greatest new products I've seen because those are
two of my favorite spices, you know, things to cook with,
and in this time, it's just helping them make life
easier as we get into the season. Chris, you know,
we're in the kitchen more, we're at home more. So

(02:14):
what's new in the way that you're delivering these new
products in a way that will impact consumers.

Speaker 2 (02:22):
Both of those.

Speaker 3 (02:23):
Items are two newest forms in those product types are
refrigerated and they're reseeealable. That diced garlic product is already
ready to go, so it's been peeled and it's diced
and you can portion control it simply out of the bag.

Speaker 2 (02:39):
Really a clean labeled product that has two.

Speaker 3 (02:41):
Ingredients garlic and water and no preservatives. And the ginger
variant is in a similar type bag, except it as
a whole sort of natural form ginger that has been peeled.
And so it just gets consumers access to these flavors
without having going through the hassle of of you know,
all of the prep work up.

Speaker 2 (03:03):
Fun and there's no cleanup.

Speaker 3 (03:04):
And if you don't use it all, seal the bag,
put it back in the refrigerator.

Speaker 2 (03:08):
It's ready for the next time.

Speaker 3 (03:10):
And consumers, Yeah, consumers love that we've hurt over and
over and over again. They love that convenience.

Speaker 1 (03:18):
Yeah, I certainly do, as sometimes we just don't have
the time or the patients chriss to go through and
peeling garlic and peeling onions and all the things. So
I absolutely appreciate that.

Speaker 3 (03:34):
You and I are two peas in a pod that way.
I'm a big fan of the flavor, but I can
make the prep easy and no cleanup. It's so much
more enjoyable for sure.

Speaker 1 (03:44):
Yes, count me in for that. Now. The website is
saying that, you know, your website is just full of
so many suggestions for the season as we're going into
more of the holiday festivities and there's going to be family,
the gatherings and tailgating going on. What are some of
your favorite recipes have you made with Spice World products?

Speaker 3 (04:09):
Yeah, so, you know, we've listened to consumers a lot,
and one of the things they tell us frequently is
that when they try something new, their their biggest barrier
is fear of failure. They simply don't want to try
something and then and then quote let their family down
or let whoever they're preparing the meal down. So we've
put a lot of effort into providing an access to

(04:29):
about one hundred recipes that are categorized and it makes
the recipe simple and they're really bought out if you
just follow them. Pretty simple paint by numbers kind of
an approach, and you're going to be a star.

Speaker 2 (04:42):
And you know, for example, if you want to.

Speaker 3 (04:45):
Make some tailgate ideas or a big game game celebration,
or you want to do some grilling, our website gives
you the access to sort by that and a couple
of my favorites, we have a recipe that allows you
to make a chili onion crunched chicken wing and it's
just a unique twist on the traditional chicken wing that
you'll find at any tailgate, just with that really bowl

(05:07):
chili onion crunch flavor.

Speaker 2 (05:10):
We've got a number of dip options.

Speaker 3 (05:12):
One of my favorites is an easy onion drip dip
that we call that's really popular.

Speaker 2 (05:18):
And then lastly, I'm a big fan of shrimp.

Speaker 3 (05:20):
I like anything shrimp and we've got a grilled garlic
pepper shrimp. So your listeners are are able to access
all those recipes at our website spice world ink dot
com and they can sort by food type, they can
sort by occasion type and be afforded access to just

(05:41):
a range of easy recipes that allow them to put
some madicinal flare on their meal preparation.

Speaker 2 (05:46):
Yes.

Speaker 1 (05:47):
Yes, And what other feedback have you been getting from
consumers regarding just just staying innovative and trying to roll
out new products and just so that they're not too
you know, they're not over whelm with the new products.

Speaker 3 (06:03):
The awesome question and really what we're hearing is, you know,
keep it simple, you know, don't don't bring us foods
our options for flavor added is that we've never heard of.
You know, a consumer adoption is always sort of you know,
as much as you'd like to believe it moves really fast,
and it does move, but it moves at a more
measure pace. So give me something that I can I

(06:26):
can approach. I want it to be approachable and not intimidating.
And then two, if you can give it to me
in a way that makes me the star when I
use the ingredients for the flavors that add it, that
are added to my food. Because again going back to
what I said a moment ago, consumers just don't want
to fail.

Speaker 2 (06:43):
They they're really fearful of that failure.

Speaker 3 (06:46):
And if we can help them be the star in
the kitchen and bring them bold flavors, innovative flavors that
are convenient to use, typically what consumers tell us is
that's a.

Speaker 2 (06:56):
Home run for them.

Speaker 1 (06:59):
And I've been seeing so much social buzz about people
trying all the new products. They're at the stores, they're
seeing the label, They're like, oh my gosh, ic world,
we're grabbing it, we're getting it, and they're being very innovative.
They're trying new things. Chris, was there anything out there
that you've seen personally that surprised you and maybe even

(07:22):
gave you a little inspiration. Yeah.

Speaker 3 (07:25):
Look, you know, you know, with social media, it's an
incredibly fast moving and vibrant space, and we see all.

Speaker 2 (07:34):
Kinds of things that get us excited. You know, We've seen.

Speaker 3 (07:37):
Things lately where consumers are actually getting together and doing
garlic butterboards at parties. We've seen consumers posting to TikTok,
you know, talking about basically taking our new fresh guice
garlic and holding it right into a kid friendly dish
like tacos or apasta dish.

Speaker 2 (07:57):
And ginger. Ginger can be used in so many unique ways.
You know, Ginger you know is.

Speaker 3 (08:02):
Good for your gut health, and it adds a nice
tangy sweet flavor. People are adding it to lemon loaf, breads,
blueberry muffins. And then we have a product called chili
onion crunch, which is a bass flavor. People are even
mixing that into fried eggs, which we think is just fantastic.

Speaker 2 (08:21):
And then I mentioned just.

Speaker 3 (08:22):
A second ago, a lot of dips, you know, putting
easy onion into dips, even into macaroni and cheese add
a little little upgrade to the flavor. So those types
of twists just continue to stand out to us. And again,
we like to we like to make it easy for
consumers elevate their meals, and that's really the focus that
we that we bring in terms of the product.

Speaker 2 (08:44):
Offerings we have.

Speaker 1 (08:45):
Yes, and I believe we talked before, my grandmother was
a big Spice World fan like that was literally all
throughout her kitchen, her refrigerator, she would keep the jars
and reuse them. So it's definitely been a continued tradition
in our family. But I want to hear a little
from you as far as how are you helping to

(09:06):
uphold the values of the founders of Spice World.

Speaker 3 (09:11):
Well, one of the things that we're proud of in
our history, you know, win our seventy sixty year and
Andy Tanza founded the company after coming back from World
War Two and at the time his fiance and I
believe it or not, loaning ten dollars to get the
business started at what.

Speaker 2 (09:27):
We have today, and both of them had their.

Speaker 3 (09:30):
Unique benefits for the business. Andy was all about customer
service and taking care of the customer and ensuring that
product quality was paramount and was really the culinary member
of the family.

Speaker 2 (09:44):
She was a foodie and she used to.

Speaker 3 (09:47):
Love to bring food to the office and just try
different twists and things on everything related to what Spice
World was doing. So we continue to lean heavily into
quality customer service us on that side of the equation.
And we're just in the process of opening a brand
new culinary innovation center in our facility and we will

(10:08):
we will cut the blue ribbon on that later this month,
and it's going to be named after Anne. It will
be called the an Keniza Culinary Innovation Center, and it
really will give us a place to do exploration, experimentation, deliberation,
really a chance to bring in guest chefs and try
new things and just really sort of lean heavily into

(10:30):
into that passion that she brought to the business early on.
And I'm really proud of the fact that that that
both of their legacies are alive and well inside the
culture today.

Speaker 1 (10:39):
Yes, that's a beautiful thing. That's going to be amazing, amazing, amazing. Now, last,
but certainly not least, what flavor trends do you think
that we're going to see more of this holiday season.

Speaker 2 (10:54):
Well, we think this.

Speaker 3 (10:55):
Fusion trend is just going to continue to evolve. We
really think that we're going to see uh right now,
anything Asian Korean especially is part of the punt on fire.
You know, a lot of a lot of interest in
in those variant flavor variations. We think that's going to continue.

(11:15):
I'm going to try something different this Thanksgiving. I'm gonna
I'm gonna Brian a turkey breast and then I'm going
with I'll use garlic and gender to do that, and
then I'm going to put it on a trigger style
grill with a nice smoke, and then I'm going to
use a chili onion crunch outer glaze.

Speaker 2 (11:33):
And just see what I what I come up with.

Speaker 3 (11:36):
I haven't done it yet, so it may be an
absolute thrill or it may be an utter disaster.

Speaker 2 (11:40):
We'll find out. But but I'm I'm going to give
that a try because it's.

Speaker 3 (11:45):
Just something unique, It's something different, and I think a
lot of consumers are leaning into those kinds of things
now and again, especially the younger consumers, they.

Speaker 2 (11:52):
They tend to be much much more uh.

Speaker 3 (11:56):
Happy, go lucky, and fearless when it comes to trying
new ball flavor, and so we're going to continue to
try to play into that and hopefully see that of
all this holidays unfold.

Speaker 1 (12:06):
Yes, well, when you come back, Chris, you've got to
talk about how that Turkey bruss went. You know, I'm
looking forward to hear. It sounds like it's going to
be pretty good.

Speaker 3 (12:14):
I hope I can give you a very positive favorable report.

Speaker 1 (12:18):
Ash certain let everyone know again, Chris, the best way
to get some more information and to check out more
about spice World.

Speaker 3 (12:28):
Yeah, consumers, we love to invite them to our website
at www dot Spiceworldinc dot com. And we hope that
everyone has a wonderful holiday period. It's upon us, and
we hope that their meals are full of great flavor
and importantly lots of family and friends.

Speaker 2 (12:45):
So thank you so much.

Speaker 1 (12:46):
Definitely well, I appreciate each and every one of you, guys.
Thank you so much for your love and support. Keeping
in mind. Anyone to tell you that you can't do
what you want to do, you look them square in
the face, you tell them, don't believe me. Just watch
watch what I do, Watch me make it happen, Watch
we make history. That's what We're doing this for the

(13:07):
history books. Social media is nice, but real life is
so much better. Until next time, you guys,