October 2, 2025 • 17 mins
The energy drink industry is rapidly evolving — moving beyond sugary caffeine bombs toward functional wellness beverages that support performance, recovery, and immunity. In a must-hear episode of the Ash Said It Show, Mocean CEO Tony Vieira breaks down how his new brand is redefining what energy means for modern adults.
Launching October 2025, Mocean is a low-calorie, low-carb, and taurine-free energy drink designed for fitness-focused, health-conscious consumers. It’s packed with a powerful blend of echinacea, elderberry, ginseng, magnesium, and shiso — a rare botanical making its first-ever appearance in U.S. beverages.
🌿 Functional Ingredients. No BS.
Mocean skips the synthetic additives and delivers:
Clean energy without the crash
Immune support from elderberry and echinacea
Mental clarity and stress relief from ginseng and magnesium
Anti-inflammatory benefits from shiso, a plant revered in Eastern medicine
🚫 Why Mocean Refuses Taurine
Unlike 99% of energy drinks on the market, Mocean is proudly taurine-free. In the interview, Vieira explains why this matters — citing growing concerns around taurine’s long-term effects and the need for transparent, science-backed alternatives.
🍻 From White Claw to Wellness
Tony Vieira isn’t new to beverage innovation. As the former Brew Master behind White Claw’s explosive rise, he understands how to build brands that resonate. Now, with Mocean, he’s focused on creating a drink that supports real performance, not just a temporary buzz.
Joined by his son Christian Vieira, the duo is on a mission to disrupt the energy drink category with a product that’s clean, functional, and built for adults — not teenagers chasing a sugar high.
🔍 Why You Should Listen to the Ash Said It Interview
Get insider insights from a top beverage industry veteran
Learn how Mocean is tapping into the functional beverage trend
Discover the science behind Mocean’s botanical blend
Hear the story of how White Claw’s success inspired a new kind of energy drink
📅 Mocean launches October 2025 📲 Follow @MoceanEnergy for updates 🎙️ More Mocean https://drinkmocean.energy/
Ash Brown: Your Ultimate Guide to Inspiration, Empowerment, and Action
Are you searching for a dynamic motivational speaker, an authentic podcaster, or an influential media personality who can ignite your passion for personal growth? Look no further than Ash Brown. This American multi-talented powerhouse is a captivating event host, an insightful blogger, and a dedicated advocate for helping people unlock their full potential. With her infectious optimism and genuine desire to empower others, Ash Brown has become a leading voice in the personal development and motivation space.
Discover the World of Ash Brown: AshSaidit.com & The Ash Said It Show
AshSaidit.com: A vibrant lifestyle blog and event platform, AshSaidit.com is your gateway to Ash's world. Here you'll find exclusive event invitations, honest product reviews, and a wealth of engaging content designed to inform and inspire. It's the perfect online destination to stay connected and get your daily dose of Ash's unique personality and insights.
The Ash Said It Show: With over 2,100 episodes and over half a million global listens, "The Ash Said It Show" is a powerful and popular podcast. Ash engages in meaningful conversations with inspiring guests, diving into topics that truly matter. Listeners gain valuable life lessons, encouragement, and practical advice to help them navigate their own journeys.
Why Ash Brown is a Leading Voice in Personal Development
What truly distinguishes Ash Brown is her authentic and relatable approach to personal growth. She builds a genuine connection with her audience, offering practical advice and encouragement that feels like a conversation with a trusted friend. Ash doesn't shy away from life's challenges; instead, she provides the tools to tackle them head-on with confidence.
Authentic Optimism: Ash's positive energy is contagious, empowering her audience to embrace new challenges with a more capable and hopeful mindset.
Relatable Advice: Ash offers unfiltered, real-world guidance that resonates with people from all backgrounds. Her understanding that life can be tough makes her advice both honest and deeply encouraging.
Actionable Strategies: Beyond just feeling good, Ash provides practical tips and strategies designed to help you turn your aspirations into tangible results.
For a consistent source of inspiration, genuine encouragement, and actionable advice, Ash Brown is your ultimate resource. Her incredible positivity and unwavering dedication to helping others make her the ideal guide for maximizi
Launching October 2025, Mocean is a low-calorie, low-carb, and taurine-free energy drink designed for fitness-focused, health-conscious consumers. It’s packed with a powerful blend of echinacea, elderberry, ginseng, magnesium, and shiso — a rare botanical making its first-ever appearance in U.S. beverages.
🌿 Functional Ingredients. No BS.
Mocean skips the synthetic additives and delivers:
Clean energy without the crash
Immune support from elderberry and echinacea
Mental clarity and stress relief from ginseng and magnesium
Anti-inflammatory benefits from shiso, a plant revered in Eastern medicine
🚫 Why Mocean Refuses Taurine
Unlike 99% of energy drinks on the market, Mocean is proudly taurine-free. In the interview, Vieira explains why this matters — citing growing concerns around taurine’s long-term effects and the need for transparent, science-backed alternatives.
🍻 From White Claw to Wellness
Tony Vieira isn’t new to beverage innovation. As the former Brew Master behind White Claw’s explosive rise, he understands how to build brands that resonate. Now, with Mocean, he’s focused on creating a drink that supports real performance, not just a temporary buzz.
Joined by his son Christian Vieira, the duo is on a mission to disrupt the energy drink category with a product that’s clean, functional, and built for adults — not teenagers chasing a sugar high.
🔍 Why You Should Listen to the Ash Said It Interview
Get insider insights from a top beverage industry veteran
Learn how Mocean is tapping into the functional beverage trend
Discover the science behind Mocean’s botanical blend
Hear the story of how White Claw’s success inspired a new kind of energy drink
📅 Mocean launches October 2025 📲 Follow @MoceanEnergy for updates 🎙️ More Mocean https://drinkmocean.energy/
Ash Brown: Your Ultimate Guide to Inspiration, Empowerment, and Action
Are you searching for a dynamic motivational speaker, an authentic podcaster, or an influential media personality who can ignite your passion for personal growth? Look no further than Ash Brown. This American multi-talented powerhouse is a captivating event host, an insightful blogger, and a dedicated advocate for helping people unlock their full potential. With her infectious optimism and genuine desire to empower others, Ash Brown has become a leading voice in the personal development and motivation space.
Discover the World of Ash Brown: AshSaidit.com & The Ash Said It Show
AshSaidit.com: A vibrant lifestyle blog and event platform, AshSaidit.com is your gateway to Ash's world. Here you'll find exclusive event invitations, honest product reviews, and a wealth of engaging content designed to inform and inspire. It's the perfect online destination to stay connected and get your daily dose of Ash's unique personality and insights.
The Ash Said It Show: With over 2,100 episodes and over half a million global listens, "The Ash Said It Show" is a powerful and popular podcast. Ash engages in meaningful conversations with inspiring guests, diving into topics that truly matter. Listeners gain valuable life lessons, encouragement, and practical advice to help them navigate their own journeys.
Why Ash Brown is a Leading Voice in Personal Development
What truly distinguishes Ash Brown is her authentic and relatable approach to personal growth. She builds a genuine connection with her audience, offering practical advice and encouragement that feels like a conversation with a trusted friend. Ash doesn't shy away from life's challenges; instead, she provides the tools to tackle them head-on with confidence.
Authentic Optimism: Ash's positive energy is contagious, empowering her audience to embrace new challenges with a more capable and hopeful mindset.
Relatable Advice: Ash offers unfiltered, real-world guidance that resonates with people from all backgrounds. Her understanding that life can be tough makes her advice both honest and deeply encouraging.
Actionable Strategies: Beyond just feeling good, Ash provides practical tips and strategies designed to help you turn your aspirations into tangible results.
For a consistent source of inspiration, genuine encouragement, and actionable advice, Ash Brown is your ultimate resource. Her incredible positivity and unwavering dedication to helping others make her the ideal guide for maximizi
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
What a dousat the world.
Speaker 2 (00:04):
It is your girl, the one and only Ash Brown,
and this is the Ash Said It show. Over twenty
one hundred episode since twenty fourteen, half a million streams
around the world. None of this is possible without you, guys,
So thank you, so so very much. Today, my esteemed
(00:26):
guest is the founder and CEO of Motion and they
are a brand new functional energy drink that we're gonna
hear all about tonight. We've got Tony with us.
Speaker 1 (00:40):
Hey, Tony, Hey, yeah, thanks for having me.
Speaker 2 (00:44):
Thank you so much for joining us. I know you
are a busy, busy person. There's a lot of stuff
going on. We're in the season now, so thanks for
turning up.
Speaker 3 (00:55):
Yeah, yeah, thank you. And Noah, you know, I know
it's busy for for all of us, but this is
so I'm so happy to be be able to join
you today. But thank you.
Speaker 1 (01:06):
Yes.
Speaker 2 (01:07):
Now, Tony, you're so well known for your work with
White Claw. How did your experience there, particularly with the
consumer trends and the brand scaling, How did that influence
your decision to enter the functional energy drink market.
Speaker 3 (01:25):
Yeah, so that's a that's a great, great place to
start because I have been a brewer. I'm a brewmaster
and have been a brewer for thirty six years and
decided to retire from Mark Anthony to start this business
with my family because and a lot of it was
(01:46):
indeed because of the things that I've learned over the
thirty six years, but really a lot of what I
learned working for Mark Anthony and Anthony von Mondel, who
is the chairman of an owner of White Claw and
Mark Anthony Brands, et cetera. He was such a inspirational
(02:09):
leader that drove new ideas to fruition from the ground up.
And you know, to my thirteen years there got me
exposed to that and it really made you know, it
made an impression on me. I mean, you know, go
go to a whiteboard and create a brand and then
it comes to fruition and next thing you know, it's
(02:31):
white Claw. You know, quite honestly, it's probably the fastest
growing product in out the history of alcohol when when
it blew up. So anyway, they took that, I took that.
And because of we were involved in COVID, my son
was asking me about energy drinks. This spurred this idea
(02:52):
and that's how we started.
Speaker 2 (02:54):
Cool You made a point to set motion apart by
excluding is it terrain?
Speaker 1 (03:01):
Am I saying it right?
Speaker 3 (03:02):
Yeah? Touring?
Speaker 1 (03:04):
Yeah yeah.
Speaker 2 (03:05):
Can you explain the science and or the philosophy behind
that decision?
Speaker 3 (03:11):
Yeah? Yeah, you know we so again we started the
The concept for motion started as as a conversation with
my son. He was he was his wife was having there.
They were having their first baby five years ago, and
he was looking for an energy drink when he was
(03:33):
they were in labor in the hospital and went down
and all they had were candy flavored energy drinks and
he and he said to himself, you know, he's reaching
for this, And he said, you know who am I.
You know, I'm about to be a dad for the
first time, and I'm picking you know, something with a
candy candy flavored, you know, energy drink. And so he
he told me about this. Later on we started talking about, well,
(03:56):
you know, you could create an energy drink. This was
during COVID and and he and specifically we started we
went to this whiteboard concept. Okay, if we're going to
do it, let's build it from the ground up. What
what do we what functional benefits benefits do we want
and what don't we want? And what is the minimum
amount of ingredients that we can use to give us
(04:18):
those functional benefits, And touring didn't make the cut, neither
did many of the other common ingredients in some of
the you know, existing energy drinks, and but we we
believe we have a clean, cleaner label, simpler label that
is very very i would I say responsible in in
(04:39):
terms of what we're offering.
Speaker 2 (04:41):
So yeah, now that was one thing that, Yeah, I
definitely caught my eye because I'm in a stage now
where I'm just very conscious about what I'm putting in
my body, what I'm drinking, what I'm eating, and just
to have another brand that is also very conscious about
their consumers is a really great thing. And so that
(05:03):
for me that kind of just stuck out. I was like, Wow,
this ingredient is pretty impressive. It's pretty awesome.
Speaker 3 (05:09):
Yeah, yeah, we we're really proud of being actually the
ingredient panel. You know, one thing we didn't want to
do was to look like a pharmaceutical billboard, and nor
did we want to just photocopy the ingredient panel from
everybody else who is on the market. So that's we
came up with this with this ingredient panel, with these
(05:31):
botanicals and a lot of it is you know, influenced
from Eastern medicine from I had a late Filapino mother
who who basically, whenever I was sick or my brothers
and sisters are sick, you know this is she she
whip up a cocktail with this stuff in it, pretty much,
and you know that was our that was our defense.
(05:53):
And so that's how this formulation came about.
Speaker 2 (05:55):
Yes, Motion is also described as a fitness friendly drink.
Who who was your core customer that you were looking
to reach with the with the product.
Speaker 3 (06:08):
Yeah, so we we are. We definitely feel like we
are you know, skewed to health and wellness and fitness,
of course, and we are we're you know, if you
look at the demographics of the energy drink market, there's
you know, most of the energy drinks sold in the
United States are actually sold to mails sixteen to twenty
(06:31):
four years old. You know, it's just the way it is.
They consume more of them. They you know, a lot
of the marketing is you know, adrenaline based in testosterol
based type of things, you know, extreme sports, that sort
of thing, and we you know, we recognize that that
that excludes quite a bit of the market, quite a
(06:51):
bit of the folks that might want to have some caffeine, right,
and so we wanted to target it's sort of over
sure consumer that was looking for a caffeine boost and
so forth. So we're really targeting twenty five to forty
year old males and females that are you know, that
(07:14):
just just trying to get by right where you know,
we don't have an s across our chest. We're just
trying to trying to survive.
Speaker 1 (07:23):
The day, you know, definitely trying to trying to make it.
Speaker 3 (07:28):
I'm with you.
Speaker 1 (07:29):
I'm definitely with you on that one.
Speaker 2 (07:32):
And with the industry, the drink industry being just so
crowded nowadays. You go to any gas station, you're going
to any like corner store, and you're going to see
like like literally a whole refrigerator full of like so
many different energy drink type of things, all these different
drinks that are on the market today. What do you
(07:54):
think is where a lot of these brands miss the
mark with their product.
Speaker 3 (08:02):
Yeah, I think I think there's there's a little bit
of a gold rush that happens. You know, a lot
of folks jumping into the market because they see it's
a growing category, and I think especially the better for
you segment and so forth. And I think maybe, you know,
I'm a firm believer. You know, you take the first
(08:23):
ten ideas and you throw them out right, and you
don't fall in love with don't fall in love with
anything you know too early in the game, because it
can be very distracting and and and and not allow
you to focus on the consumer like you should, because
you fell in love with something that you thought of
but no one else gets. And so we you know,
(08:46):
I think there maybe there's some of that. I think
there's there's some stuff that to me, the current theme
of the energy drink market, to be honest, is it's
still targeting a younger demographic, right, A lot of sugar,
way too much caffeine, were very you know, fluorescent, you know,
(09:09):
cans et cetera, candy flavored you know products, and to me,
we wanted to be one hundred and eighty degrees from
any of that.
Speaker 2 (09:17):
Yeah, I definitely side with you on that, especially like
when I was in school and I would I lived
maybe like three hours away from my parents, and so
I would try to, you know, get home on weekends.
Speaker 1 (09:30):
Or whatever, or for specialty events, and.
Speaker 2 (09:33):
There was a time where I was like, I was
downing all of these drinks, and you know, the first
couple of times, you know, they're working, they're helping or whatever.
But when you crash, OMG, you crash. You crashed all
the way out. And it got to the point where
they weren't even working on me anymore. I would sit
up there, I would drink two and three of them
(09:55):
and there'd be no effect, and I'm like, oh wow,
I'm like, I've build up a tolerance to this stuff.
So I think people are people are waking up. I
think people are panatized.
Speaker 3 (10:05):
Yeah, yeah, I think there are a lot of folks
that have that similar experience. And that's scary, you know, yeah,
you know. I just talked to a gentleman this weekend.
I happened to be my my I'm with my son, Christian,
who's the branding guy for our company. I'm at his
house and his three month old daughter got baptized this weekend,
(10:28):
and I ended up sitting next to a gentleman who
was there, and we went out to lunch and he
started telling me about his seventeen year old son who
was went off to college and ended up in an
emergency room because of the energy drinks that you know,
and I just and i'd heard of that before. I
(10:49):
had never met anyone that, and that they told this
kid he's going to need a pacemaker because of because
of the overconsumption of the energy drinks. And it's frightening,
you know, And so we want it to be very
responsible with our the amount of caffeine and the amount
of ingredients in there, because especially as their water soluble ash,
(11:12):
you know, it'll pass right through most people, right, so,
you know, we wanted to give you the the the
appropriate dosage, you know, so that you know, we feel
comfortable looking you in the eye and you know, looking
at my, my family and the I saying, you know,
I feel like you guys could drink three of these
in a day and still be under your you know,
(11:34):
league recommended limit for a caffeine or whatever. And that's
that's that's I think an important aspect of what we
are trying to do.
Speaker 2 (11:42):
Yes, yes, indeed, indeed looking ahead now your launch is
just around the corner, and I want to know what
what do you feel as the single biggest hurdle, the
biggest challenge that you anticipate for emotion and how are
you and your team prepared to take.
Speaker 1 (12:00):
It head on?
Speaker 3 (12:03):
We yeah, we are. I think our biggest hurdle is
we want to get feedback from the consumers, right both
for the liquid, you know, as well as the packaging
and the messaging that we're that we're doing. So we're
launching online will be you know, through our through our
(12:23):
website which is Drinkmotion Dot Energy, and we will get
feedback through there, and we're also launching you know, an
Amazon Marketplace account, et cetera. And then we would like
to start to get into retail establishments where we can
(12:44):
also just continue to gather data and make any you know,
any sort of tweaks before we really hit it hard.
We're in we're in the process right now of talking
to a Major League Baseball team about being the official
energy drain for them, which is really unheard of because
we have not even created you know, we haven't created
(13:06):
the product yet. It's we don't go into production until October.
And we've had a significantly strong response to the announcement
that with what we're doing and we feel good about it,
but we want to make sure that we do it
well and.
Speaker 1 (13:22):
That we and that we.
Speaker 3 (13:24):
Serve the customers correctly and so we're going to take
it slow.
Speaker 2 (13:28):
Yeah, I think you guys are going about it the
right way and everything has a way of happening in
its right time. So I mean that right there. I
mean usually baseball, that's huge, that's a big fear.
Speaker 3 (13:42):
Well, it's really really interesting. I also, you know, this week,
we had a major beverage international global beverage company contact
us because of because of some of the stuff that
was they've been seeing coming out recently and you know,
asking to meet with us on you know, this week.
So we're you know, we're and again we're flattered that
(14:06):
we're getting this kind of response. And I think it,
you know, honestly, as it's because of the sincere covery
that we're getting from people like you, and so thank
you so much.
Speaker 2 (14:15):
No, I definitely appreciate it, like when I see brands
much like yourself that are doing things different and you're
actually considering your consumers. Because let's keep it one hundred
these mass produced products that, like I said, are on
store shelves right now as we speak, that have a
litany of things that are going to cause people harm
(14:37):
in their future lives. They don't care about people, they're
not considering people. So when I saw, like I said,
you guys doing things differently. Yeah, it may take a
little bit of time to get that, but obviously people
are paying attention. People are paying attention. And I mean,
you got the attention of Major League Baseball. That's pretty big, Tommy,
(14:59):
that's it. I had a small feet there, so so
we'll definitely big.
Speaker 3 (15:02):
Yeah. Yeah, we're uh yeah, we're you know again, we're
we're kind of pinching ourselves with you know, how much
attention we're getting and and you know, we but we
want to make sure we we do. We don't want
to get you know, ahead of ourselves.
Speaker 1 (15:18):
And right again, it's all it's all.
Speaker 3 (15:20):
About the consumer and and and about doing this with
my family. So you know, that's the great thing ash
right where I get to work with my son, I
get to you know, I mean we're we're on the
phone together every day. We live on different coasts, and
you know, if he's helping with design, you know, it's
just such a great relationship.
Speaker 1 (15:38):
That's a blessing.
Speaker 2 (15:39):
That was a huge blessing, And I appreciate you so
much for coming through Tony. I would love nothing more
than for you to come back because I know there's
going to be announcements. I know there's going to be news,
there's going to be all kinds of updates. I would
love for you to come back and share that with us,
just put it out.
Speaker 3 (15:59):
There in that I would I would love to ash
I mean you said it, I'll do it.
Speaker 2 (16:07):
And let everyone know the best way to get some
more information and where they can go ahead and order
their their motion at the lots.
Speaker 3 (16:14):
Yeah, so we are. Our website is going live in
the next two weeks or so, so you can order.
You'll be able to order online at www. Dot Drink,
Motion Dot Energy. So M and Motion is m O
c e A n so Drink Motion, Dot Energy and
(16:37):
and then probably in the next several weeks, the Amazon
Marketplace account will open up as well, and then we
will if they sign up for for you email and
et cetera, which we would love to get, we'll certainly
send them out information on when things are going live
in their communities, et cetera, and different retailers, et cetera.
(16:58):
And I'd love to send you some Sam.
Speaker 2 (17:00):
Absolutely, I am all here, Tony. You are a family.
Now you are a part of the tree. The twenty
one hundred plus episodes that I've done since twenty fourteen,
you are a part of that legacy. So however I
can support you, guys, you just let me know that's
I blush you. Thanks all that, but I appreciate each
(17:20):
and every one of you, guys. Thank you so much
for your love and support. Keeping in mind. Anyone to
tell you that you can't do what you want to do,
you look them square in the face, you tell them,
don't believe me. Just watch watch what I do. Watch
me make it happen, Watch me make history. That's what
we're doing this for the history books. Social media is nice,
(17:42):
but real life is so much better. Until next time,
you guys,
What a dousat the world.
Speaker 2 (00:04):
It is your girl, the one and only Ash Brown,
and this is the Ash Said It show. Over twenty
one hundred episode since twenty fourteen, half a million streams
around the world. None of this is possible without you, guys,
So thank you, so so very much. Today, my esteemed
(00:26):
guest is the founder and CEO of Motion and they
are a brand new functional energy drink that we're gonna
hear all about tonight. We've got Tony with us.
Speaker 1 (00:40):
Hey, Tony, Hey, yeah, thanks for having me.
Speaker 2 (00:44):
Thank you so much for joining us. I know you
are a busy, busy person. There's a lot of stuff
going on. We're in the season now, so thanks for
turning up.
Speaker 3 (00:55):
Yeah, yeah, thank you. And Noah, you know, I know
it's busy for for all of us, but this is
so I'm so happy to be be able to join
you today. But thank you.
Speaker 1 (01:06):
Yes.
Speaker 2 (01:07):
Now, Tony, you're so well known for your work with
White Claw. How did your experience there, particularly with the
consumer trends and the brand scaling, How did that influence
your decision to enter the functional energy drink market.
Speaker 3 (01:25):
Yeah, so that's a that's a great, great place to
start because I have been a brewer. I'm a brewmaster
and have been a brewer for thirty six years and
decided to retire from Mark Anthony to start this business
with my family because and a lot of it was
(01:46):
indeed because of the things that I've learned over the
thirty six years, but really a lot of what I
learned working for Mark Anthony and Anthony von Mondel, who
is the chairman of an owner of White Claw and
Mark Anthony Brands, et cetera. He was such a inspirational
(02:09):
leader that drove new ideas to fruition from the ground up.
And you know, to my thirteen years there got me
exposed to that and it really made you know, it
made an impression on me. I mean, you know, go
go to a whiteboard and create a brand and then
it comes to fruition and next thing you know, it's
(02:31):
white Claw. You know, quite honestly, it's probably the fastest
growing product in out the history of alcohol when when
it blew up. So anyway, they took that, I took that.
And because of we were involved in COVID, my son
was asking me about energy drinks. This spurred this idea
(02:52):
and that's how we started.
Speaker 2 (02:54):
Cool You made a point to set motion apart by
excluding is it terrain?
Speaker 1 (03:01):
Am I saying it right?
Speaker 3 (03:02):
Yeah? Touring?
Speaker 1 (03:04):
Yeah yeah.
Speaker 2 (03:05):
Can you explain the science and or the philosophy behind
that decision?
Speaker 3 (03:11):
Yeah? Yeah, you know we so again we started the
The concept for motion started as as a conversation with
my son. He was he was his wife was having there.
They were having their first baby five years ago, and
he was looking for an energy drink when he was
(03:33):
they were in labor in the hospital and went down
and all they had were candy flavored energy drinks and
he and he said to himself, you know, he's reaching
for this, And he said, you know who am I.
You know, I'm about to be a dad for the
first time, and I'm picking you know, something with a
candy candy flavored, you know, energy drink. And so he
he told me about this. Later on we started talking about, well,
(03:56):
you know, you could create an energy drink. This was
during COVID and and he and specifically we started we
went to this whiteboard concept. Okay, if we're going to
do it, let's build it from the ground up. What
what do we what functional benefits benefits do we want
and what don't we want? And what is the minimum
amount of ingredients that we can use to give us
(04:18):
those functional benefits, And touring didn't make the cut, neither
did many of the other common ingredients in some of
the you know, existing energy drinks, and but we we
believe we have a clean, cleaner label, simpler label that
is very very i would I say responsible in in
(04:39):
terms of what we're offering.
Speaker 2 (04:41):
So yeah, now that was one thing that, Yeah, I
definitely caught my eye because I'm in a stage now
where I'm just very conscious about what I'm putting in
my body, what I'm drinking, what I'm eating, and just
to have another brand that is also very conscious about
their consumers is a really great thing. And so that
(05:03):
for me that kind of just stuck out. I was like, Wow,
this ingredient is pretty impressive. It's pretty awesome.
Speaker 3 (05:09):
Yeah, yeah, we we're really proud of being actually the
ingredient panel. You know, one thing we didn't want to
do was to look like a pharmaceutical billboard, and nor
did we want to just photocopy the ingredient panel from
everybody else who is on the market. So that's we
came up with this with this ingredient panel, with these
(05:31):
botanicals and a lot of it is you know, influenced
from Eastern medicine from I had a late Filapino mother
who who basically, whenever I was sick or my brothers
and sisters are sick, you know this is she she
whip up a cocktail with this stuff in it, pretty much,
and you know that was our that was our defense.
(05:53):
And so that's how this formulation came about.
Speaker 2 (05:55):
Yes, Motion is also described as a fitness friendly drink.
Who who was your core customer that you were looking
to reach with the with the product.
Speaker 3 (06:08):
Yeah, so we we are. We definitely feel like we
are you know, skewed to health and wellness and fitness,
of course, and we are we're you know, if you
look at the demographics of the energy drink market, there's
you know, most of the energy drinks sold in the
United States are actually sold to mails sixteen to twenty
(06:31):
four years old. You know, it's just the way it is.
They consume more of them. They you know, a lot
of the marketing is you know, adrenaline based in testosterol
based type of things, you know, extreme sports, that sort
of thing, and we you know, we recognize that that
that excludes quite a bit of the market, quite a
(06:51):
bit of the folks that might want to have some caffeine, right,
and so we wanted to target it's sort of over
sure consumer that was looking for a caffeine boost and
so forth. So we're really targeting twenty five to forty
year old males and females that are you know, that
(07:14):
just just trying to get by right where you know,
we don't have an s across our chest. We're just
trying to trying to survive.
Speaker 1 (07:23):
The day, you know, definitely trying to trying to make it.
Speaker 3 (07:28):
I'm with you.
Speaker 1 (07:29):
I'm definitely with you on that one.
Speaker 2 (07:32):
And with the industry, the drink industry being just so
crowded nowadays. You go to any gas station, you're going
to any like corner store, and you're going to see
like like literally a whole refrigerator full of like so
many different energy drink type of things, all these different
drinks that are on the market today. What do you
(07:54):
think is where a lot of these brands miss the
mark with their product.
Speaker 3 (08:02):
Yeah, I think I think there's there's a little bit
of a gold rush that happens. You know, a lot
of folks jumping into the market because they see it's
a growing category, and I think especially the better for
you segment and so forth. And I think maybe, you know,
I'm a firm believer. You know, you take the first
(08:23):
ten ideas and you throw them out right, and you
don't fall in love with don't fall in love with
anything you know too early in the game, because it
can be very distracting and and and and not allow
you to focus on the consumer like you should, because
you fell in love with something that you thought of
but no one else gets. And so we you know,
(08:46):
I think there maybe there's some of that. I think
there's there's some stuff that to me, the current theme
of the energy drink market, to be honest, is it's
still targeting a younger demographic, right, A lot of sugar,
way too much caffeine, were very you know, fluorescent, you know,
(09:09):
cans et cetera, candy flavored you know products, and to me,
we wanted to be one hundred and eighty degrees from
any of that.
Speaker 2 (09:17):
Yeah, I definitely side with you on that, especially like
when I was in school and I would I lived
maybe like three hours away from my parents, and so
I would try to, you know, get home on weekends.
Speaker 1 (09:30):
Or whatever, or for specialty events, and.
Speaker 2 (09:33):
There was a time where I was like, I was
downing all of these drinks, and you know, the first
couple of times, you know, they're working, they're helping or whatever.
But when you crash, OMG, you crash. You crashed all
the way out. And it got to the point where
they weren't even working on me anymore. I would sit
up there, I would drink two and three of them
(09:55):
and there'd be no effect, and I'm like, oh wow,
I'm like, I've build up a tolerance to this stuff.
So I think people are people are waking up. I
think people are panatized.
Speaker 3 (10:05):
Yeah, yeah, I think there are a lot of folks
that have that similar experience. And that's scary, you know, yeah,
you know. I just talked to a gentleman this weekend.
I happened to be my my I'm with my son, Christian,
who's the branding guy for our company. I'm at his
house and his three month old daughter got baptized this weekend,
(10:28):
and I ended up sitting next to a gentleman who
was there, and we went out to lunch and he
started telling me about his seventeen year old son who
was went off to college and ended up in an
emergency room because of the energy drinks that you know,
and I just and i'd heard of that before. I
(10:49):
had never met anyone that, and that they told this
kid he's going to need a pacemaker because of because
of the overconsumption of the energy drinks. And it's frightening,
you know, And so we want it to be very
responsible with our the amount of caffeine and the amount
of ingredients in there, because especially as their water soluble ash,
(11:12):
you know, it'll pass right through most people, right, so,
you know, we wanted to give you the the the
appropriate dosage, you know, so that you know, we feel
comfortable looking you in the eye and you know, looking
at my, my family and the I saying, you know,
I feel like you guys could drink three of these
in a day and still be under your you know,
(11:34):
league recommended limit for a caffeine or whatever. And that's
that's that's I think an important aspect of what we
are trying to do.
Speaker 2 (11:42):
Yes, yes, indeed, indeed looking ahead now your launch is
just around the corner, and I want to know what
what do you feel as the single biggest hurdle, the
biggest challenge that you anticipate for emotion and how are
you and your team prepared to take.
Speaker 1 (12:00):
It head on?
Speaker 3 (12:03):
We yeah, we are. I think our biggest hurdle is
we want to get feedback from the consumers, right both
for the liquid, you know, as well as the packaging
and the messaging that we're that we're doing. So we're
launching online will be you know, through our through our
(12:23):
website which is Drinkmotion Dot Energy, and we will get
feedback through there, and we're also launching you know, an
Amazon Marketplace account, et cetera. And then we would like
to start to get into retail establishments where we can
(12:44):
also just continue to gather data and make any you know,
any sort of tweaks before we really hit it hard.
We're in we're in the process right now of talking
to a Major League Baseball team about being the official
energy drain for them, which is really unheard of because
we have not even created you know, we haven't created
(13:06):
the product yet. It's we don't go into production until October.
And we've had a significantly strong response to the announcement
that with what we're doing and we feel good about it,
but we want to make sure that we do it
well and.
Speaker 1 (13:22):
That we and that we.
Speaker 3 (13:24):
Serve the customers correctly and so we're going to take
it slow.
Speaker 2 (13:28):
Yeah, I think you guys are going about it the
right way and everything has a way of happening in
its right time. So I mean that right there. I
mean usually baseball, that's huge, that's a big fear.
Speaker 3 (13:42):
Well, it's really really interesting. I also, you know, this week,
we had a major beverage international global beverage company contact
us because of because of some of the stuff that
was they've been seeing coming out recently and you know,
asking to meet with us on you know, this week.
So we're you know, we're and again we're flattered that
(14:06):
we're getting this kind of response. And I think it,
you know, honestly, as it's because of the sincere covery
that we're getting from people like you, and so thank
you so much.
Speaker 2 (14:15):
No, I definitely appreciate it, like when I see brands
much like yourself that are doing things different and you're
actually considering your consumers. Because let's keep it one hundred
these mass produced products that, like I said, are on
store shelves right now as we speak, that have a
litany of things that are going to cause people harm
(14:37):
in their future lives. They don't care about people, they're
not considering people. So when I saw, like I said,
you guys doing things differently. Yeah, it may take a
little bit of time to get that, but obviously people
are paying attention. People are paying attention. And I mean,
you got the attention of Major League Baseball. That's pretty big, Tommy,
(14:59):
that's it. I had a small feet there, so so
we'll definitely big.
Speaker 3 (15:02):
Yeah. Yeah, we're uh yeah, we're you know again, we're
we're kind of pinching ourselves with you know, how much
attention we're getting and and you know, we but we
want to make sure we we do. We don't want
to get you know, ahead of ourselves.
Speaker 1 (15:18):
And right again, it's all it's all.
Speaker 3 (15:20):
About the consumer and and and about doing this with
my family. So you know, that's the great thing ash
right where I get to work with my son, I
get to you know, I mean we're we're on the
phone together every day. We live on different coasts, and
you know, if he's helping with design, you know, it's
just such a great relationship.
Speaker 1 (15:38):
That's a blessing.
Speaker 2 (15:39):
That was a huge blessing, And I appreciate you so
much for coming through Tony. I would love nothing more
than for you to come back because I know there's
going to be announcements. I know there's going to be news,
there's going to be all kinds of updates. I would
love for you to come back and share that with us,
just put it out.
Speaker 3 (15:59):
There in that I would I would love to ash
I mean you said it, I'll do it.
Speaker 2 (16:07):
And let everyone know the best way to get some
more information and where they can go ahead and order
their their motion at the lots.
Speaker 3 (16:14):
Yeah, so we are. Our website is going live in
the next two weeks or so, so you can order.
You'll be able to order online at www. Dot Drink,
Motion Dot Energy. So M and Motion is m O
c e A n so Drink Motion, Dot Energy and
(16:37):
and then probably in the next several weeks, the Amazon
Marketplace account will open up as well, and then we
will if they sign up for for you email and
et cetera, which we would love to get, we'll certainly
send them out information on when things are going live
in their communities, et cetera, and different retailers, et cetera.
(16:58):
And I'd love to send you some Sam.
Speaker 2 (17:00):
Absolutely, I am all here, Tony. You are a family.
Now you are a part of the tree. The twenty
one hundred plus episodes that I've done since twenty fourteen,
you are a part of that legacy. So however I
can support you, guys, you just let me know that's
I blush you. Thanks all that, but I appreciate each
(17:20):
and every one of you, guys. Thank you so much
for your love and support. Keeping in mind. Anyone to
tell you that you can't do what you want to do,
you look them square in the face, you tell them,
don't believe me. Just watch watch what I do. Watch
me make it happen, Watch me make history. That's what
we're doing this for the history books. Social media is nice,
(17:42):
but real life is so much better. Until next time,
you guys,
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