Episode 2125 - Lit with Lilit Redefines Candle Art

In a captivating and inspiring exclusive on the Ash Said It Show, founder Lilith of Lit with Lilit LLC dives deep into her philosophy of turning everyday luxury into a meaningful lifestyle. This interview summary highlights how Lilith is pioneering a unique space in the Atlanta candle market by blending high-end decor with immersive DIY experiences.

Reclaiming the Word "Lit"

For Lilith, the name "Lit with Lilit" is more than trendy slang—it’s a powerful mission statement. She explains her aim to redefine 'lit' beyond just a good time, leveraging it to encompass creativity, purpose, and community. The brand is a call to action: to inspire customers to "light up" their own lives with intention and style. This focus on deeper meaning is key to the brand’s authentic connection with its audience.

From Product to Deco-Friendly Experience

Lilith shares the genesis of her unique "deco-friendly" concept. Frustrated by beautiful candles that were only meant to be burned, she created pieces designed to function first as high-end home decor—from stylish geometric shapes to fun, sculpted sneaker candles. This unique vision transforms a simple product into a complete sensory and visual experience, ensuring the candle is a statement piece long before the match is struck.

The Unique "Lit Experience" in Atlanta

While candle-making classes are popular, Lilith details what makes the Lit with Lilit "Lit Experience" a stand-out in the competitive Atlanta market. She emphasizes creating an atmosphere that is not just instructional, but genuinely joyful, creative, and memorable. Participants don't just pour wax; they immerse themselves in a high-vibe, low-pressure setting where they forge a new skill and lasting memories of connection and self-expression.

Scent as a Storyteller

Discover Lilith's innovative approach to scent creation. She treats fragrance as a powerful narrative tool, meticulously crafting diverse scents and shapes to evoke specific feelings or tell a unique story. Whether it’s a comforting note of nostalgia or an energizing burst of freshness, her process focuses on creating an immediate, emotional connection that makes each purchase deeply personal.

The Entrepreneur's Journey & Weekend Events

Lilith opens up about the biggest challenge in starting Lit with Lilit—the inevitable moments of doubt and near surrender. She reveals the core motivations that fueled her perseverance and helped her build the successful business she has today.
Don't Miss Out! Lilith also excitingly shares where to find her amazing creations this weekend, inviting the community to experience the art of Lit with Lilit firsthand.

Web: https://www.litwlilitllc.com/

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Episode Transcript

Speaker 1 (00:01):
What it is, what it dos CyberWorld. It is your girl,
the one and only Ash Brown, and this is the
Ash said It show over twenty one hundred episodes and
twenty fourteen half a million streams around the world. None
of this is possible without you, guys, So I thank
you so so very much. Today, my guest of honor

(00:27):
is a wonderful entrepreneur who is inspiring people from start
to finish. I met her a few weeks ago at
Pandafest Atlanta, where she had her wonderful booth set up,
and it was so captivating. It was just drawing everyone in.
We've got Lily here with us, Lit with Lillet Hey Lily.

Speaker 2 (00:51):
Hello, Hello, he you so much for having me.

Speaker 1 (00:55):
Oh, thank you so much for joining us. Oh my goodness,
I mean where do we even start? So okay, So
your business name Lit with Lilith plans on a popular
slang term, you know, being lit. Now, what was the
inspiration behind choosing this particular name and did you plan

(01:16):
to redefine lit?

Speaker 3 (01:21):
So naming the business was like one of the hardest
things to do. It was like almost like naming my child.
But I didn't know where to.

Speaker 2 (01:28):
Start and kind of where to go. But my background
in my.

Speaker 3 (01:34):
Education was photography, and one of the first things we
learned in school was that as a photographer, you represent
your business. You are your business, and so they always
encouraged us to have our name in our business. So
when it was time to like name my business, I
just kind of wrote my name down on a piece
of paper and I just started like just adding words

(01:55):
to it, changing things around, trying to incorporate my last name,
kind of bring my.

Speaker 2 (01:59):
Cold turn into it a little bit.

Speaker 3 (02:01):
And then it just so happened that litt was in
my name, and there's just so many different meanings to
it because it also goes with the concept of a
candle being lit, and then you can also bring the
fact of like being lit. It's cool, it's awesome, it's
that thing, you know, and my candles are so different

(02:22):
and so unique and so like I just love the
double on pondres of it all, and that I can
incorporate my name, bring kind of like my personality to
it a little bit, and then like kind of bring
it all back to what the product is, which is
a candle.

Speaker 1 (02:40):
Yes, And that's why we want to get into next.
Where did the inspiration for this company come from, because
you are on a whole other level. Girl. Like I
said at Pando Fast, I was like, you know, we're
kind of looking or cheating seven. I'm like, are those
chicken wings on display? I'm like, wait a minute, hold on,
what an ode to Atlanta? I love that? So where

(03:04):
how did they start with the company?

Speaker 3 (03:07):
So this all started as like a little hobby I
was doing in the middle of COVID.

Speaker 2 (03:12):
I was working my corporate job and we were working.

Speaker 3 (03:15):
Like crazier than ever, and I was like next in
line for this really big promotion. And then it just
became like this political thing and I was just making
like your regular candles in a jar as like I said,
just a little hobby to kind of get myself out
of like my everyday just struggles of work. And my

(03:37):
husband was home during COVID because he needed to get
a hip replacement and he couldn't go up to the.

Speaker 2 (03:43):
Attic that year for Christmas to get up our decorations,
and I wasn't going to do it.

Speaker 3 (03:47):
And then I was like, wait a minute, like let
me make them in Christmas trees, Like let me make
a candle in a Christmas tree shape and use that
as decoration and then let's see what happens. And so
we kind of did that and then this was over.
We lit them, and we.

Speaker 2 (04:02):
Were ready for New Year, Like we didn't have.

Speaker 3 (04:04):
To worry about going up and down the attic or
anything like that. And then it just kind of like
sparked something in me and I was like, wait a minute,
Like if I can create a product that is not
only beautiful but then useful and practical at the same time,
and then I was like, I can incorporate all seasons,
and then from all seasons, I was like wait a minute, Like,

(04:25):
you know, we have a lot of different styles, and
I feel.

Speaker 2 (04:30):
Like a lot of times we kind of put ourselves
in a bubble us to.

Speaker 3 (04:34):
Who we are, and it was just like, well, we
don't know who we are until we express all sides
of us, you know, And so like this just kind
of became a seasonal concept to like an everyday concept, right,
Like some days I want to be sporty and so
like that's just kind of like where the speakers came in.
Some days I wanted to be cute, and that's where
like handbags and like the bodies and all that. Like

(04:56):
I just wanted to be able to express myself differently.
And I just love the fact that at the end
of the day, I never felt like, oh what am
I going to do with it?

Speaker 2 (05:04):
Now, you know, I can actually get a.

Speaker 3 (05:06):
Use out of it. And so it's just like through
life and everything that all kind of came along, I realized, like,
no one else is going to get me to the
level that I wanted to get.

Speaker 2 (05:18):
To because I had been working my job for.

Speaker 3 (05:20):
Like seventeen years and after all that, it's just like
we were just playing this like mouse.

Speaker 2 (05:26):
And cat, you know, game, and I was like, all right, like.

Speaker 3 (05:30):
I feel like I'm in a pretty good place to
like try to do this for myself because I just,
like I said, I learned that they weren't going to
do it for me. I constantly was going to be
at their beck and call where they wanted me to be,
who they wanted me to be, and I just kind
of had had enough of it.

Speaker 2 (05:45):
And I when I.

Speaker 3 (05:47):
Started making the candles, I was like, you know what,
like I'm betting on myself and I'm just going to
take this full force. And I just kind of went crazy.

Speaker 1 (05:54):
Yes, and thank God that you did, girl, because the
attention to the detail. I know you talking about the
chicken wing. She's got other stuff, y'all. All right, it's
not just chicken.

Speaker 3 (06:04):
Wings, and the second wing is just that it's my
ode to Atlanta, you know, like I put a lot
of intention and thought into everything I do. And though
I'm not an at alien, I've been living here for
fifteen years, so you know you can tell me in hybrid.

Speaker 1 (06:19):
But I'm also a transplant. So so no, right, I.

Speaker 3 (06:26):
Really wanted to like show my respect to the city,
you know, like and then like the whole like flat
and drum thing, Like I feel like that's the question
of the hour to everybody, right, like are you team
flats or are you team drums?

Speaker 2 (06:39):
And so it's kind of like my fun little way to.

Speaker 3 (06:42):
Also like learn my customers, like who are they?

Speaker 2 (06:44):
What are they?

Speaker 3 (06:45):
Like, you know, are you team flat or are you
team drums?

Speaker 1 (06:50):
I love it now, Dy experiences, especially candle making, has
been on the rise. It's been getting more and more popular,
I would say since COVID and if we're going to
put it out there, so yeah, what do you believe
makes the LIT experience unique to the Atlanta market?

Speaker 3 (07:09):
Well, the LIT experience is the whole different experience of
making a molded candle. You know, it's it's so different,
Like there's no disrespect to anybody who makes candles in
the jar. You know, it's a lot of work. There's
a lot of science that goes into it, and sometimes,
you know, people will just be people and say silly things.

(07:30):
But when you're making a molded candle, there's a lot
of other aspects that you have to put into it,
not only like scientifically to make sure that you're doing
it at the right temperature, right wax, right everything, you know,
but it's the experience of pouring it into the mold,
watch how it, you know, solidifies, and then like giving

(07:51):
the chance to the customer to actually unmold the candle.
It's such a different experience. And like every time I've
ever done a class, every single time and people are
left like, wow, that was so much fun. Like it's
just it's so different. And I feel like part of
the culture in Atlanta is people are always trying to

(08:11):
do the next best thing, the completely different out of
the box, you know, Like Atlanta's not one of those
places where they copy others. Like I feel like Atlanta
is a place where like they set trends, and so
when they get to experience something that you don't hear about,
you don't see about, it's like a whole.

Speaker 2 (08:30):
Nother sense where they walk away and be like, Yo,
that was lit.

Speaker 1 (08:33):
You know.

Speaker 3 (08:34):
Like and even like people around the city like they
know me maybe by.

Speaker 2 (08:40):
By my name, my business name, so.

Speaker 3 (08:43):
Like like when I'm not at a market or not
doing something, like they know me as lit.

Speaker 2 (08:49):
They'll be like, oh, are you lit?

Speaker 3 (08:50):
And I'm like, yeah, that's me.

Speaker 1 (08:53):
I love it. I love it.

Speaker 3 (08:54):
Now.

Speaker 1 (08:55):
You create a wide variety of sense and shapes, from
sneakers to geometric designs and all kind of just unique things.
How do you go about creating these new scents and
these new candle designs? Like where do you pull inspiration from?

Speaker 3 (09:14):
So a lot of times when it's a design, I
think of, like what event am I doing?

Speaker 2 (09:19):
And how can I correlate a design.

Speaker 3 (09:21):
To the event that's happening. So like I was doing
an event in Cabbage Town and I was like, oh,
I need to have cabbage candles, So I did the
cabbage candles. This year was a big focus on farmers markets.
It was my first year participating in a farmer's market, and.

Speaker 2 (09:36):
So I was like, oh, I want my booth.

Speaker 3 (09:39):
To emulate a farm stand, and so like I kind
of like really went into the whole farm thing. And
then with sense, it's really about like where do I
want to transport you to? What memory do I want
to vogue? And sometimes it's my memories, and sometimes it's
just the beautiful stories of hearing people like they smell something.
For instance, this one scent it's called Strawberry Dreams, and

(10:04):
it reminds me of my grandma. It's that strawberry candy
she always had in her pocket, and so when I
smell it, I always remember my memory of my grandma,
you know. But then you'll have other people come and
smell them, and it's beautiful to.

Speaker 2 (10:17):
Hear how sometimes.

Speaker 3 (10:19):
Other people will have that same memory of that same candy,
or like I hear their story of what this scent
takes them to.

Speaker 2 (10:26):
You know. I have one of my.

Speaker 3 (10:27):
Top selling scents. It's called Jamaican Me Crazy, and it
smells just like a Pina colada. It smells of coconut rum, pineapple.
And so it's like my moment of like when I
need to just kind of transport myself to the ocean
because that's my happy place, Like, how do.

Speaker 2 (10:45):
I want to take those sensories to the place I go.

Speaker 3 (10:49):
So I really try to be very thoughtful and intentional
in the I'm doing. So that's just kind of where I start.

Speaker 1 (11:00):
Now. When you were starting the business initially, what was
the biggest challenge that you faced.

Speaker 3 (11:09):
Starting you know, I think it's one of those like
things that you hear, right, I listen to a lot
of podcasts, and I listen to a lot of really
successful people because you know, they always say, like you
follow those who are successful so you can get tips
from them, and a lot of times you would hear,
just do it, just do it, Just do it, you know,

(11:31):
like because I think, like in my corporate life, I
was trained differently, Right, It's like you're trained like to
have the experience, to have the tools, to have all
these things, and then you.

Speaker 1 (11:43):
Do the job.

Speaker 3 (11:44):
Like there's so much preparation, and sometimes when it comes
to starting your business, you're not going to have all
the tools necessary because half.

Speaker 2 (11:52):
The time you don't even know what tools you need until.

Speaker 3 (11:54):
You're actually doing it. And so in the beginning, it
was just tough to just do it, you know, It's
like I would do something, I would fail, and then
I feel like that failure was like a setback, you know,
like oh what am I doing? Like I just needed
this is.

Speaker 2 (12:09):
Not for me, Like I should stop, you know.

Speaker 3 (12:11):
And so it's like that tenacity of like just do it,
just keep going, and like no matter how many times
I've failed, no matter how many times if I got
bad feedback, Like instead of letting those things be the
reason why I quit, it was the reason why I
kept moving to also kind of prove to myself that

(12:32):
I am capable.

Speaker 2 (12:34):
You know.

Speaker 1 (12:36):
Yeah. Now if I ask you for your moment of confirmation,
like that moment that sticks out to you as like,
oh my gosh, this is exactly what I'm supposed to
be doing, what comes to mind?

Speaker 3 (12:51):
Ooh wow.

Speaker 2 (12:59):
I know.

Speaker 3 (12:59):
I think a lot of it could be like the
people that I've met.

Speaker 2 (13:04):
The.

Speaker 3 (13:06):
People that I've been able to work with, Like I've
been able to work with a domestic violence group here
in Atlanta, and like that cause is just so near
and dear to me. It's been moments where like I've
had to do like pitch competitions, like really put myself
out there and see how other people other entrepreneurs perceived

(13:26):
me in my business, and like winning it, like that
was a pretty big moment. Like I just like I
felt like I just won the lottery. I was like,
oh my god, I've made it. I should just stop
doing what I'm doing.

Speaker 2 (13:38):
You know.

Speaker 3 (13:39):
So there's definitely been some really big pivotal moments teaching
classes for like famous people, you know, like I just
couldn't believe that, like, how of all the people around
town you found me. You know. There's a lot of
moments where like you just doubt yourself and just sabotage

(14:01):
everything that you have going on, and then people come
to you and just this opportunity that you just you know,
you're in aw like how how did that happen? You know,
But then you have to remind yourself like because you
worked hard for it, that's why, you know.

Speaker 1 (14:19):
So yeah, yeah, you brush your butt out there and
yeah sometimes and I even have that imposter syndrome myself too.
People are like, oh my gosh, you've been doing this
show and you've been doing this and that or whatever.
You must be this or you must be that, and
it's like, hmmm, no, I do it because I love
doing it. If it was a chour to do. I

(14:41):
wouldn't continue doing it if people didn't reach out to
me and you know and say, hey, I love that
you had this person on or that person on, I
wouldn't continue doing it. So no kudos to you on
that and recognizing that. And I'm sure it's afforded you
so many great opportunities to meet people and to, like
you said, to hear those stories and get that insight

(15:01):
from them. So that's a beautiful thing. Now I hear
that you are a little bit of everywhere this week Larly,
so tell everyone where you're going to be at next.

Speaker 3 (15:14):
So this weekend October eighteenth and nineteenth, I will be
at Little Five Points for the Halloween Festival. So if
you're like me and think Halloween is the greatest holiday
out there, you should stop.

Speaker 2 (15:25):
By for some spooky fun.

Speaker 3 (15:27):
There's a parade, there's a lot of different artists, makers,
vintage collectors. So we'll be there that weekend and then
November first will be at nearest school. I'll beg Dunwoodie
and then we'll be doing a farmer's market on November.
Teco that Sunday in Virginia Highlands. One of my favorite

(15:50):
places to be, so you guys should stop by follow
me on Instagram. I always post what event I'm going
to be at so that you can always show up
in person or you can stop online whenever you like
to stop. It's always open, never close.

Speaker 1 (16:04):
This love that, Lily. Thank you so much for coming
through and sprinkling those gemstones on us. I love getting
the stories firsthand.

Speaker 3 (16:15):
Thank you so much. I appreciate having me. This is
also one of those moments where when I got the email,
I was like me, like you want.

Speaker 1 (16:25):
Me, yes, son, yes, Because again, as I was saying before,
you know, women we don't get promoted, we don't get
talked about, our products, and our businesses don't get mentioned.
So when I see a hard working woman that's out there,
you're out there in the grind, you're in the trenches,
I am for it. You rock, girl. I continue to

(16:48):
do so.

Speaker 2 (16:48):
But thank you, thank you.

Speaker 1 (16:51):
And of course you're welcome back on the show. Lily.
This is not a one and done because I know
you got some stuff back there cooking we couldn't get
into yet, I understand, and the ink is still drying
on the paperwork, so you know you gotta come back
and we gotta share that with us, so I definitely
would appreciate that beyond words, but I appreciate each and

(17:14):
every one of you guys. Thank you so much for
all of your love and support. Keeping in mind. Anyone
to tell you that you can't do what you want
to do, you look them square in the face, you
tell them, don't believe me. Just watch watch what I do,
Watch me make it happen, Watch me make history. That's
what we're doing this for the history books. Social media

(17:35):
is nice, but real life is so much better. Until
next time, you guys,