May 21, 2025 • 12 mins
This week on “At the Edge of It All,” USD Athletic Director Kimya Massey joined us to talk about sports science. From analyzing minute details of athletes’ performance to gain an edge, to engaging fans in whole new ways — AI and emerging technologies are revolutionizing college sports. Massey explains some of the ways the tech is being used, how college compares to the pros, and where USD stands among it all.
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