Bad Bunny, known to his fans as Benito Antonio Martínez Ocasio, is at the center of a national conversation after being announced as the headliner for the 2026 Super Bowl halftime show, set to take place on February 8, 2026, at Levi’s Stadium in Santa Clara, California. The NFL, in partnership with Apple Music, made the announcement in late September, setting the stage for what promises to be an explosive, globally watched performance. In his statement released by the NFL, Bad Bunny dedicated the honor to his community, his culture, and the legacy of those who paved the road for Latin artists, saying what he’s experiencing “transcends my individual journey” and highlighting the broader impact for Puerto Rican and Latin American communities.
Online and in mainstream outlets, the news immediately set off a firestorm of debate. Some critics, especially among right-wing media and political commentators, have reacted negatively to Bad Bunny’s selection as Super Bowl headliner. The criticisms have focused on his use of Spanish in his music—with some arguing that a Super Bowl show in anything but English is un-American—as well as his outspoken criticism of certain U.S. administrations, particularly Donald Trump’s. Outlets like The Benny Show and commentators such as Corey Lewandowski and Kristi Noem described Bad Bunny’s performance as “shameful,” and Turning Point USA has announced a rival “All-American Halftime Show” as a form of protest. Meanwhile, a petition is circulating, mostly among country music fans, to replace Bad Bunny with George Strait—though it’s not being taken seriously in music circles and is considered highly unlikely.
Bad Bunny’s fans and supporters are rallying behind him on social media, with many emphasizing that Puerto Rico is a U.S. territory and praising the way his music brings Latin culture to the global stage. For defenders, his selections as headliner is not just deserved, but overdue. Jay-Z, who is involved with NFL halftime show curation, stated he feels “privileged” to have Bad Bunny on “the largest platform in the world,” calling his achievements major for Puerto Rico and Latin music in general.
Adding to the drama, Bad Bunny’s decision not to perform tour dates in the United States this year has also garnered attention. According to USA Today, he made this choice to protect his largely Latin fanbase, expressing concern that Immigration and Customs Enforcement (ICE) activities at concerts could harm his fans. Rumors have even circulated online that ICE will be present at the Super Bowl, though media sources suggest these are little more than conspiracy talk designed to stoke controversy.
Musically, Bad Bunny continues to dominate. His sixth studio album, “DeBÍ TiRAR MáS FOToS,” released earlier this year, is being hailed as one of 2025’s best pop releases. With 17 tracks blending traditional Puerto Rican genres like plena and salsa with modern reggaeton and Latin pop, critics are celebrating the album’s powerful nostalgia and social commentary. The song “DtMF” has hit over a billion streams on Spotify and spawned a viral TikTok trend centered on nostalgia and regret, with users posting cherished photos to the track’s chorus. His recent performances in Puerto Rico have generated major economic boosts for the island, and his influence runs so deep that universities such as Emory and Yale have launched courses centered on his cultural impact.
With only a few months left in 2025, Bad Bunny is more than a pop star—he is an evolving, influential force in music and culture. Listeners are connecting not just to his beats, but to his vision and message, and his reach has never been greater.
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