April 7, 2024 • 39 mins
Unlock the secrets of peak performance with Taylor Ros as our guide, a former pro track athlete whose journey has led him to the realms of gym ownership and online coaching. In a world where mental fortitude is as pivotal as physical strength, Taylor brings to light the transformative power of athletic discipline across all aspects of life. His philosophy at Crown Athletics isn't confined to the gym; it's a comprehensive approach intertwining fitness, nutrition, and mindset, equipping you with the tools to thrive in both personal and professional spheres.
Takeaways
- Coaching should go beyond surface-level instruction and focus on the individual's big picture of life.
- Building relationships and creating a supportive community are essential in coaching and entrepreneurship.
- Entrepreneurship is not for the faint of heart and requires persistence, tenacity, and a willingness to learn.
- Fulfillment comes from serving others and making a positive impact in their lives.
- Culture and customer service are crucial in creating a successful business. Developing culture in a remote work environment requires open communication and support from the community.
- Placing people in the right positions within a company is crucial for growth and success.
- Effective communication is key to building a strong team and maintaining a positive culture.
- Starting the fitness journey requires taking action and setting realistic goals.
These are our friends. These are your friends. AND They are living the extraordinary.
For a transcript of this episode, go to www.behindthedreamers.com.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Jennifer (00:24):
Welcome to another episode of Behind the Dreamers.
I'm your host, jennifer Loading, and we are talking to the
achievers, the creators, themagic makers and the dreamers.
These are our friends, theseare your friends and they are
living the extraordinary Well.
Here we are, another episode ofBehind the Dreamers, and
wherever you are tuning in today, we are super thrilled to have
you here.
I've got an amazing guest ontoday and I'm excited to chat
(00:45):
with him.
He helps leaders achievephysical excellence and mental
discipline to reign supreme inlife, and so I'm going to have
him talk about that today.
But before we get him on here,I do want to do a quick shout
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Okay, and so now that we've donethat, taylor Rose.
He is a former professionaltrack athlete who is now a gym
owner and online coach.
(01:47):
He continues to coach eliteathletes and anyone who wants to
optimize their mind and bodyfor performance and optimize
health.
He's trained a world champion,mma fighter, usa track and field
athletes, professionalbasketball players and busy
professionals looking to achievetheir best in business and life
.
So, taylor, welcome to the show.
So excited to have you heretoday.
Taylor (02:08):
Thanks for having me, Jennifer.
It's a pleasure to be here.
Jennifer (02:16):
It's going to be so much fun.
I'm excited to chat with youand dig in a little bit to your
history and your mindset and howyou're transferring that all
into your work these days.
So I think it's going to be alot of fun.
Taylor (02:23):
Oh, it's always going to be fun.
This is a great platform thatyou got going on here with
helping people achieve theirdreams and everything, so I'm
excited.
Jennifer (02:30):
Thank you.
Yeah, we have fun on here.
You know, I think the best partfor me is getting to meet you
guys and learning about yourstories and kind of you know
what you're doing and how you'remaking a difference in the
world.
Because I think it's so funthat you know we hear so much
negative stuff out there all thetime and I think it's great
when we can hear success storieswhere people are doing great
things in their community andwith the people that they're
(02:50):
working with.
Taylor (02:51):
Right, a hundred percent .
Yeah, that's especially witheverything that's been happening
in the last five years or so.
You got to focus in on thepositivity and you get caught up
in the negativity sometimes andyou forget about the good
things that are happening inyour life and the negative will
take over.
So yeah, we've got to shedlight on the positive, because
that's what's going to startcompounding if you focus on it.
Jennifer (03:10):
Absolutely All right.
So let's get this thing startedthen.
I want to start off by you.
Tell us what Crown Athletics isall about, what you're doing
now out there in the world.
Taylor (03:20):
Cool.
So Crown Athletics actually hasa little bit of a funny story
(03:43):
no-transcript that online e-comstuff at the time, so I shut it
down.
Oh, this isn't working.
Then the pandemic came aroundand people started reaching out
to me for online coaching, whichI had done in 2012, but same
thing, didn't know how to doadvertising or anything.
So now Crown Athletics is anonline platform where I coach
(04:04):
people to optimize their overallhealth performance if they're
an athlete but in my eyes,everybody's an athlete, a high
performer, at some level, right?
So what we do is we look atyour big picture of life to
figure out if there's anymissing areas or buckets that we
need to fill, to start addingmore value to you or maybe
subtracting things.
So we look at the fitness sideof things.
(04:24):
We look at the nutrition I dodeeper stuff with some athletes
and clients blood work and then,obviously, the mindset of
achieving great things and, ofcourse, with you, the dreamers.
You got to have that dream, butyou got to put it into action.
If you just think about it allthe time, nothing's going to
happen.
So I help people create actionsteps through their fitness,
nutrition and mindset, andthat's what Crown Athletics is
(04:45):
now.
Jennifer (04:45):
I like that Well, you said a lot of really neat things
, taylor One.
I love that you were able tomake I don't like the word pivot
, but you kind of did that.
You transitioned and evolvedyour brand.
I like the title, by the way.
I think it's fun.
I mean it's different.
You know what I mean.
That's why I'm like what iscrowd athletics?
Tell us a little bit about that, and I think that's the kind of
(05:06):
stuff that catches people'seyes Right.
And I think you know I alwaystalk about paths being nonlinear
and sometimes we sort of gointo something and we realize I
don't really know how to do that.
But there's a part of this thatI like and I kind of pulled in,
like you know and you can talka little bit about.
I'd love to, you know, diveinto a little bit about your
(05:26):
background and running and allof that, because this is
obviously shaped, who you aretoday and what you're doing
Right, and so I love that youjust in all of this, have been
able to kind of morph this andinvolve it.
The other thing I want tomention is I like that you're
also taking the coaching alittle bit deeper, you know,
because I feel like this is sortof how I do mine, even though
(05:47):
I'm not doing fitness coaching.
It's funny.
My background is in fitness.
I was aerobics instructor manyyears.
I have a lot of background, wasmarathon runner.
You know a lot of background inthere.
He studied a lot of stuff.
But I kind of do the same thingwith my clients.
It's like it's not just aboutlike coaching on the surface.
It's like we got to go a littledeeper so we can optimize you.
In my world it's helpingentrepreneurs.
(06:11):
So how do I help theentrepreneur be an effective
leader and sustain theirlifestyle, their business,
long-term right, like notimmediate, these little quick
step fixes?
How do we do it long-term?
So I really like that you'relooking at this more from a.
It's not just about let me justteach you an exercise routine
and hopefully that's going tostick.
No, we got to look a littledeeper at the individual, who
they are, what they're doing,like blood, all that stuff we
got to take into account becauseeverybody's a little bit
(06:33):
different.
Taylor (06:34):
Yeah, that's a hundred percent what it is.
And through growing it like howit kind of happened was the
fact that I selfishly got myeducation to try to perform at
the highest level possible.
I wanted to learn everythingabout my body and performance
and how to optimize it to makesure I was able to get to that
level that I wanted.
I wanted to go to the Olympics.
(06:54):
I wanted USA across my chest.
Unfortunately that didn'thappen, but I did get to train
with the top top in the worldWorld record holders, olympic
gold medalist, usa champions.
That was my training group atthe top.
So if we back up a little bit,I actually thought I was going
to go to college for basketball.
I was totally in love withbasketball growing up and in
(07:15):
high school I had a littlefalling out with the coach and
decided I wasn't going to playmy senior year and that's when
track took off.
So senior year of high school Iran the 400 for the first time
that's a wrap Walked on to CalState, fullerton, was able to
make the team.
I actually had a knee surgeryso I was out the first year.
So I had a lot of hurdles toovercome and there was many,
(07:38):
many things that happened thatcould have prevented me from
pursuing more, but eventuallygot through that, became a
scholarship athlete whilegetting my education in
kinesiology, strength andconditioning and nutrition.
I had another layer, or anotheryear of eligibility got into
the master's program why not?
It's going to get paid for andI'm going to learn more about
performance.
So did that, competed one moreyear and that's when I got to
(08:00):
step on to the elite level.
So I stayed with my coach onemore year in 2016.
So that was an Olympic year.
That was one of my best yearsrunning and at that time I had
already started coaching otherelites and other people in
general, just because of what Ihad accomplished on the track.
Plus, they knew my educationlevel.
So fast forward to 2021.
That's when I retired, but mylatest was with a world record
(08:24):
holder, sydney McLaughlin, inthe 400 meter hurdles.
Her brother was a teammate ofmine who's top 10 in the world
for 400 hurdles Michael Norman,rye, benjamin top names in the
industry and my coach was JoannaHayes, who is still a family
friend and mentor of mine, and Igot to see the mindset that
goes into the highest performersin the world.
They're not much different thanus as an athlete.
(08:48):
Almost all athletes have thatsame mentality.
The difference is showing upevery single day when you don't
really want to and just creatingthose daily disciplines.
And that's what I help peoplewith Crown.
Now, yeah, everybody can have afitness routine, everybody can
have a diet to follow, butwhat's the purpose behind it?
I don't just throw a plan atyou and like, here you go, do it
.
You're not going to learnanything.
(09:08):
I love my education, so I'mtrying to instill that in
everybody else, whether youdecide to work with me or not,
or if it's short term or longterm.
Like I want you to be able totake this with you for like 5,
10, 15 years from now, andthat's how I coach, because
we're not taught a lot about howto stay fit, how to eat right,
in school unless you get youreducation for that.
(09:28):
So I have the burden of tryingto share that with the world and
take people up to the highestlevel possible that they see for
themselves with what I have toprovide, and that's essentially
what chronothlex became yeah, Ilike it.
Jennifer (09:42):
yesterday, you know different story I was at the.
I told you before we.
Different story I was at the.
I told you before we got onhere.
I was at the chiropractor'soffice and they, the place that
I go is here.
I'm in Dallas, so, and I'm notfar from where the Cowboys, you
know the, not the stadium, butwhere Jerry Jones has, like the
I don't know.
The stuff is over there andthere's a performance
chiropractic center over thereand I went in there for the
(10:02):
first time last week, didn'trealize that's probably where
they go to perform.
It's a nice place in there.
But it was interesting becausethe chiropractor that I met with
he just moved here, I thinkfrom South Carolina and he was
working with athletes there.
And it was interesting becausehe was telling me yesterday he
said well, you know, we want toget you fixed right, but then we
want to teach you somepreventative things so that you
(10:24):
know, when you get in this againthat, hey, you can do this.
And, funny enough, you wouldbelieve, in all the years that I
taught and I've been, I've beenexercise pretty much.
I mean today I took a littlebreather because my back was
hurting, but I pretty muchexercise every day, not like you
.
I'm not a runner like you, butI have done running and you
would think I would know thesethings like right, how to like
keep certain, you know.
(10:44):
But you don't realize that youstart sort of kind of using the
same muscles all the time andyou don't use some others and
other things get lax and thatkind of thing.
But I like the point to all ofthis is I really like that his
approach is that, look, we don'twant to keep you in here
forever, we want to get youfixed Right, we want to help you
get right, but then let usteach you something that you can
(11:11):
sustainably do outside of ourpresence when you leave out
there.
And that's kind of the same I'mhearing from you and it's kind
of the same way.
I guess my opera however youwant to say it, how I operate
with my clients, is that I great.
If somebody wants to stay withme forever, that's fine, but I
really would like you.
I mean it would make me feelbetter if I got you up and
running and being able tosustainably function outside of
that, you know.
Taylor (11:30):
Yeah, I totally agree with that and I think most
people that decide to staylong-term that kind of have
everything going, whether it'sfitness or business or whatever
it might be who we are, theylike being a part of the
community, and that is anotheraspect.
Yeah, so if you have a greatpersonality, you're really
caring and you show a lot foryour clients, they're going to
want to stick around becausethey feel supported, because
they might not have it whereverthey are.
(11:51):
So me, service wise, like I tryto over deliver as much as
possible and I love buildingrelationships, like I'm an
introvert at heart but like withmy clients, after we break that
barrier, man, I'm your bestfriend, let's hear about
everything, let's have a goodtime and also get you good
results.
So it's really a relationshipbusiness.
Jennifer (12:10):
Yeah, well, you touched upon a lot of really
good things that we couldprobably talk forever about that
, because relationships areimportant.
But also, you said somethingelse, and I'm drawing a blank,
but you something else youbrought oh, the community,
creating the community.
And, yes, yes, I agree with youbecause people do like to be
part of community.
So we're not saying I don'tthink I was in, I know you're
not either.
We weren't saying that, hey, ifyou are a client of ours and we
(12:31):
get you there, we want you toleave.
No, I mean, if you like being inthe community and working with
yes, and I do have some clients,I have an amazing I talk about
her all the time a young gal.
She's been working with me forfour years and I think at this
point I'm really just a mentor,that I mean, we've gone over
everything you know and and I Iuse her as kind of my little
protege that I talk aboutbecause she had her best year
(12:52):
this year in business.
But you, for the first year, we, we grinded a lot, we talked
about a lot of the same thingsover and over and over, and then
finally she startedimplementing these things and
realizing how much they wereimpacting her business, and now
she's in a place where she'sdoing really well.
She's been able to travel todifferent places in the world
(13:12):
and do things and live thislifestyle, and so I do think
there's something to be saidabout building the relationships
, and if people like workingwith you, they like that support
, that mentorship, they likebeing part of community, then,
yes, that's important too.
Taylor (13:27):
Yeah, totally agree with that, and I think that goes
with anything we do.
It doesn't have to be anythingbusiness related or fitness,
just like in life, to createconnections with people and give
value to them, and it could beas simple as a smile and hey,
good morning.
Like realistically, that's howI try to operate now, cause
there is a lot of negativity outthere, but when you really
(13:49):
connect with somebody, whetherthey're with you or not, that's
what we need and that's a hugepart of something I try to make
a cognizant effort every singleday to do.
Jennifer (14:00):
Yeah.
So you kind of rolled into this, which I think is kind of cool
because you didn't really gofrom like you know, like I was,
you're this athlete, then you gointo this, I'm going to design
this brand and then I'm going togo into this coaching.
So you, you've weatheredthrough sort of this whole
little evolving entrepreneurjourney.
I would love to know, besidesthe the not getting the
(14:23):
marketing part, the beginningpart and having to evolve into
the new, maybe another challengethat you faced going in,
because I think entrepreneurs, alot of times, when people are
listening to this and I will saythese in this show, because I
think sometimes they look atsomebody like you and they think
, oh my gosh, taylor's just likerocking it.
And he, you know he got here.
No, you did not.
We know you worked hard,because there's no way you're an
(14:43):
athlete, you worked hard, right.
Ad (14:45):
Yeah.
Jennifer (14:46):
So it's no different than entrepreneurship.
There are struggles withinentrepreneurship right.
Taylor (14:51):
Yeah, so crown is actually only one business that
I have.
Now it's two.
So when I graduated, I got ajob as a personal trainer at a
big box gym and then my dad hadan opportunity to open up our
own facility in LA.
I took the leap of faith.
I knew nothing about business.
I was the training guy.
I hated the corporate side ofcrunch and doing the selling and
(15:11):
all the advertising, all thatstuff right, not my thing.
So we're six and a half yearsnow in with our brick and mortar
, which I implement crown aswell, just because the hybrid
model works really well.
I want to provide a better levelof service, but I do nothing
about business.
It was head into the ground,the trenches, for almost four
years before we started todevelop traction.
(15:32):
So entrepreneurship is not forthe faint of hearted and a lot
of people kind of glorify itonline and have this false sense
of success that they alwaysshow off.
Man, it sucked for years, I'mtelling you years, and even with
my online brand I had like twoclients for like a year and a
half, because I didn't know howto market or anything at the
time.
I didn't push myself out, itwas only referrals.
(15:53):
And then now I jump into abrick and mortar where
overhead's way more.
You're starting to develop ateam, you have to have company
culture, you have to make surethat the members are taken care
of.
There's so much that goes intoit and I'm not somebody who will
try to come up with everysingle answer.
If I don't know it, I willeither try to find out or tell
(16:15):
somebody hey, I don't know.
Let me reach out to somebody.
I had to do a lot of that withbusiness and even then I still
try to learn a lot myself.
But I was paying the ignorancetax with time right.
So I have mentors for that nowand that's what really
accelerates things.
So you do it for businesses.
Right now I help people withthe fitness side of things.
When I need accountability, I'mgoing to find somebody now or
(16:36):
that extra knowledge, even onthe fitness side of things, I
hire somebody to do my programs,because I will subliminally not
do what I don't want to do inmy program.
You know what I mean.
So I need an unbiased opinion,and entrepreneurship is one of
those things where you need anoutside eye, because you might
think you're doing everythingperfect and one sentence could
totally transform your life fromsomebody else.
Jennifer (16:58):
That's good, taylor.
Thanks for sharing that.
You're so right.
I was talking to a guy I thinkit was yesterday, with a
different company.
He's got an AI business and itwas for a different.
I'm on a guest host on anothershow for somebody else called
the Makers Bar and we talked.
It's a lot of CEOs on thatcompany which are fun because I
get a little bit.
A lot of them have larger teamsthat they're working with and
(17:20):
stuff.
But some of them are startingout.
It's kind of fun to hear theirstories and where they're coming
from.
But he has an AI platform thatdoes like stuff on the AI, you
know, for social media and stuff.
It creates posts and all thatwhich I'm thinking, oh, it's not
about delegate.
Well then, the week before thatI talked to a guy about
automating and delegating.
Long story short.
Both of these guys it was sofunny because the one I was
talking to at Vimoto this weekwas like look, if you're not
(17:43):
willing to take on, assume thatyou're going to have some risk.
And I'm summing up what he saidbecause I don't remember the
exact words but basically he'slike get a job, you don't want
to do this.
The other one was talking abouthis story and it was the same
thing.
The other one was talking abouthis story and it was the same
thing.
He was talking about automatingand he had these people working
for him and it wasn't goingwell.
And he's like, listen, we'rejust not having fun, this isn't
working out.
We got to change something, youknow.
(18:04):
And so I think that you know.
So many takeaways in thesemessages are that, yeah, this is
not for the faint of heart.
You're going to have a lot ofups and downs and you're going
to lose money and you're goingto make money, you know, but the
(18:25):
, the, the, the win is in whenyou keep grinding at this and
keep persisting.
Right, that's part of thiswhole thing.
And I think there is a lot ofself-satisfaction that comes in
doing the entrepreneur journey,because it is like running a
race, it is like doing somethingthat you know.
The mindset is still there thatyou have to have the
persistence and the tenacity andthe grit and all of those
things.
And that's why I like gettingeven people like you guys on
here that are athletes, becauseit's so fun.
Military, too, it's so fun topick your brains, because you
(18:47):
realize it's the same thing,they're just a different, it's a
different sport.
Taylor (18:53):
Yeah, and the cool thing is that it took me some time to
realize.
But once I retired, I'm stillcompetitive.
I'm still an athlete at heart,so I picked some goals to hit
that were still physical.
But now I've been able totranscribe how I felt on the
track and competing intobusiness, things like I want to
(19:18):
be that guy, like hey, no, coachTaylor is like he's it.
I want to be the best coachthat people ever have, right.
So I've been able to push overthe passion of competing for a
better time into servicing otherpeople, and that is actually
what gives me the mostfulfillment now.
And I know the more that I dothat, the more I'll grow as a
coach, and that's what excitesme, because every time I put a
smile on somebody's face, I knowI'm winning and that is my gold
(19:39):
medal.
Now I don't care about racingon the track.
I'm older, I got my family.
Now I can do stuff for fun, butmy competition is looking at
the business and how to make itas best as possible, and that's
super exciting for me now.
Jennifer (19:54):
Yeah, it's fun, it is, and I really like that you're
talking, You've spent.
I mean, one of the resonatingthings I keep hearing from you
is the, your customers and theand the building and you
mentioned earlier.
You know about creating theculture within your organization
at the gym, and I think thatthat is is very important
because I think that culture notonly trickles down to the
people you're working with, butit really goes down into your
(20:15):
customer service and how youtreat your patients, your
clients.
They kind of are patients alittle bit right A little bit,
or your clients, you know, yourfans.
I feel like that culture really, it starts at the top and it
goes down and spreads outeverywhere.
Taylor (20:32):
Yeah, and it's amazing.
I was actually just in SantaCruz this last weekend for one.
He's a coach of ours but I'vealso been coaching him for
professional MMA fighting forthe past six years.
We had like eight to twelvemembers drive or fly up to Santa
Cruz to support him and thatwas just a testament to the
community that we had, becauseit was a six-hour drive or a
(20:53):
couple-hour flight.
Like I was just in shock.
This is amazing and mostly forhim because it was him that was
being supported.
But developing culture in thecompany it's not easy.
Especially with how I work soremote or like I'm only in in
the evenings now and everybodyalso has other jobs like having
team meetings and gettingeverybody together on the same
(21:14):
page it's really difficult.
I don't have it all figured outstill.
I don't want anybody to getthat misconception and it's
always a learning process.
But the support that you havein your community for both
yourself, your staff and yourmembers or clients, whoever it
might be, that's just going tokeep you rooted down and keep
plugging forward.
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Jennifer (22:35):
Yeah, I feel like it's , you know, one of the universal
things I hear I interviewed.
I tell you like, just sit withme long enough.
I remember so many storiesabout people that come on the
podcast.
I can tell you so many stories.
But I had a guy on here, ceo ofLearn it.
He was.
He put he was drafted for theAtlanta Braves and it was kind
of different story.
He was going to play ball andthen he went to Pepperdine and
(22:56):
he trained under Andy Lopez andI think he said he got injured
and then he was here, he waslike 22 and he was trying to
figure out what he was going todo because he wanted to play
baseball, you know.
And so then his dad, I guess,had a company and it done very
well and so he went to work withhis dad and moved up.
He worked it and became CEO ofthe company and one of the
(23:16):
things I admire about himlistening to him is that one of
the biggest things he talksabout is culture and being in
developing leaders and helpingand that's what his company is
about is they do like leadership, training and stuff.
But one of the things we kepttalking, we talked to I say kept
talking but kind of keptresonating was this idea of how
do you create culture, and itwas really about communication.
(23:39):
It was really it came down to.
That's what he kept coming backto was really communication.
And one of the things thatstuck with me and I kind of
repeat this everywhere I go isthat we had talked about, you
know, placing people in theright positions within a company
, you know, because some peopleare obviously better in other
positions but sometimes we hirethem in right because we think
they fit there and then we gethung up on.
They got to be right there andthey may not be growing there,
(24:02):
and so we kind of talked aboutlike you got to get the culture
right because a couple of thingsOne, you can recruit people if
they have similar values andtrain them, but you can't train
people that don't have thesimilar values and buy into the
culture.
It's too hard to fix that andclean that up.
Have the similar values and buyinto the culture it's too hard
to fix that and clean that up.
(24:23):
But also, back to thecommunication was that we had
talked about when putting peoplein the right place.
You also have to know when tolet people go, and that should
be communicated.
It should never be a surpriseto them, because if you're
having open dialogue, then theyknow what they're not doing well
, you know, and so that was acouple of things that really
stuck out in that conversationand I'm like, yeah, when I think
about it, it really just allcomes down to you don't have to
have everything right, I don'tthink you have to have it
(24:44):
perfect, it just really comesdown to communication.
Taylor (24:47):
Yeah, communication is huge.
It's talked about a lot, but Idon't think people truly
understand what communication is.
It's it's body language, it'syour, your dialect, it's your
tone, it's how you deliver.
It's it's so much more to itand it could make or break an
entire organization.
My my wife worked in a verycorporate style company and when
she got hired on, her boss waslike there's drama here, just
(25:10):
watch out for it.
She's like what?
No, everybody's great.
A few years in now it's likelike oh, there we go, there it
is, and you just got to be goodwith it, put a smile on your
face and do what you need to doand make sure that the job is
done, while maintaining theculture that you've developed or
been taught from yourleadership roles to keep it
(25:32):
going, because otherwise it canliterally destroy you yourself
and a company.
If you're the entrepreneur, youreally got to watch out for
that.
Jennifer (25:42):
Yeah, I agree with you on that too, and once that
stuff starts it's kind of likecancer, you know it just sort of
spreads out.
Yeah, and I think it's thebigger the company gets, the
harder it gets to reel that in.
It's one of the things, like inmy, when I talk to like new
entrepreneurs that are kind ofgetting going.
I always like to have themreally focus on their core
values, like get that ironed outand really develop.
(26:04):
What does that look like foryour organization?
Because you know how you viewthem.
They're going to be a littlebit different for how your
people, but you've got to stillstay within your parameters but
also make it adaptable and don'tcompromise on that, because
once you start bending on that,then that's when it goes down
and once you have that set, youknow it's so hard to backpedal
(26:26):
the other direction, you know.
Taylor (26:28):
So yeah, that's that's a tough one that you got to
instill from day one, but that'sthat's something I've thought
about too.
Like, as a company grows, uh,when do all those big shifts
like really start happening?
And I was just talking tosomebody about it recently Like
when did Jeff Bezos become thefounder and like operator of
Amazon to now, what millions ofpeople employed?
Jennifer (26:48):
Like right Whoa.
Taylor (26:50):
That just like blows my mind thinking about it.
But he literally started in hisgarage, just like so many other
entrepreneurs.
It's just just like when doesthat barrier get busted of?
Now?
It's this like huge c-leveltype corporation and how you
instill everything and your sopsand all that which I try to
relate to my fitness side ofthings too.
It's like there's certainlevels for people to hit as I
(27:12):
scale them up, because you can'tjust be like, well, there's
everything here we are as acompany or here's what we do on
my fitness side of thing, andjust like, join in, hop on in,
the like what's going on?
So, yeah, there's all theseweird things that I think about
both on the fitness and thebusiness business side of things
, cause I love them both andthey have a lot of similarities
in a lot of ways, and trying tomarry them up.
Jennifer (27:34):
Yeah, everybody arrives at different times and I
think it's when you get to thatplace where you're just in your
flow, like you've got therhythm, like you're no longer I
don't want to say you're notworking, because you're still
working, but you get in a place.
(27:55):
It's kind of like I look atthis podcast and I laugh about
it because my original show justto show you started in October
of 2019.
We started it right before thepandemic.
And I laugh about it nowbecause those episodes you can
find them, by the way.
If you want to go back and lookat them, go check them out,
because you're going to get it.
You'll get a laugh at it.
I would say it's great evidenceto if you do something long
enough, you can get better andyou can keep working at it.
(28:17):
But we were so new the gal and Ithat started it had never done
podcasting before.
We were both manhandlingcomputers at the time and trying
to shuffle this and even theinterviewing and the process by
which we were having theseconversations was even hilarious
.
And I look at it now and Ithink I'm in a place now where I
(28:37):
can pretty much get on apodcast and I can rev that thing
up and we're just going to goand I don't need to prep that
much, whereas back then it was alot of prepping.
And I mean, I do have to prep.
You know, pull off y'all'sinformation and get familiar
with who you are a little bit.
So I know that I'm not just hey, taylor, what do you do?
You know.
But I think you get into your,your rhythm and your flow and
then I think things sort ofstart to naturally evolve if you
(29:01):
stick with it long enough.
Taylor (29:02):
Yeah.
I totally agree.
That's a like when I firststarted guesting on podcasts my
first few.
I'm getting nervous, I'mgetting butterflies.
Oh my God, what's going tohappen here?
And I think that happens withanything new that you do.
And then once you get into thatflow, that's the great place to
be.
But don't get stuck in the sameflow.
You've obviously grown a wholelot with this whole program
(29:23):
itself and that's where havingsomebody or a partner to help
you push to that next level.
So there's always a little bitof discomfort and that's how I
like to operate like get alittle bit outside of that
comfort zone.
And doing the podcast at firstwas wild to me.
Like I told you introvert myfirst few.
I was like I don't know thisperson at all.
Like we did like a, like a fiveminute call or something
(29:45):
beforehand.
I'm trying to open myself upmore to the world through that
type of platform.
I guess.
Uh, the actual um podcastingitself, and I'm like I want to
have my own in the future, butthat's going to be a whole
nother hurdle.
Jennifer (30:02):
Definitely do that.
I think it would be fun.
I think a lot of those podcastsare really good, the ones where
athletes get on and talk aboutstuff.
I mean there's a lot of goodones out there.
But you know, if it makes youfeel any better, I was probably.
I don't ever like to say I knowhow you feel, but I probably had
some of those emotions when Ifirst started because, honestly,
like I joke and they have heardme, the people that listen to
(30:24):
this show have heard me say thisprobably so many times but I
took public speaking in collegeand I remember coming out I had
to do an impromptu speech withno cards and I was like I will
never the day.
I can tell you.
I can still picture sittingdown from that speech.
I have no idea what I talkedabout, but I can remember
walking back, I can remember theperson that talked to me and
thinking that day I was like Iwill never talk in front of a
(30:49):
group of people ever again, likeI will never do this again.
But I was telling someone theother day that when I was a kid
because I don't know when youwere born, but you know I'm a
70s, 80s kid we didn't have allthis Internet stuff so we had
these little boom boxes.
We had to put our littlecassette tape in the record
button.
I would record myself doing likelittle presentations, like
little things, like recordinglike I was going to talk on the
(31:12):
radio or little shows orwhatever, and I forgot that I
had done that, like I hadforgotten that.
And then somewhere along theline I just got really like shy
and I'm kind of introverted.
People think I'm both.
I can be either way, dependingon the circumstance, but I like
my quiet time.
And so you met mixedintroversion with shy.
It's just not really a goodpicture at all and so I swear I
(31:32):
was never going to talk.
And then I laugh about it nowbecause I tell people that story
and they're like there is noway.
And I'm like yes, it happened,it's true story, don't make it
up.
Taylor (31:42):
I can relate to that too .
I had a similar story withpublic speaking.
I forget what class it was incollege, but I remember getting
up there.
This is where I started to havea little bit more mindset
shifts um myself.
I was like I'm not gonna seethese people again after this
class.
Screw it, let me just like justtalk.
And then now, like I've gone tothree weddings where I've been
thrown into doing speeches ohwow, I never prepare, I just
(32:06):
talk.
I like I can't do preparationsbecause that's what screws me up
the most.
Like just flow, that's thebiggest thing.
It's just flowing.
And it's crazy how both you andI introverted, shy, how much
we've grown from it and to beable to verbalize what's on our
mind without the all the time,because, man, I used to be
stumbling all over my words.
Jennifer (32:28):
Yeah, it's you get, it gets easier, it does.
And I'm not saying you probablyknow that it still doesn't mean
you don't have nervous momentsdoing it and like when we
recorded this, these guys aren'teven going to see this, but
when you were there you saw it.
When I went to record this, mymind just went blank.
Like what am I saying?
Like it happens, you know Ihave learned to just laugh.
But you said something just aminute ago that I think was
(32:49):
really good when you said youwent.
You realize you're not going tosee these people again and I
realize people listen to thisagain.
But you know, my thinking isall the time when you do this
kind of stuff, you're braverthan many people will ever be,
right, because many people willnever pick up a microphone, they
will never put their face on acamera.
And I'm not saying that's a badthing.
I'm just saying that you'redoing something that a lot of
(33:11):
people will never do and ittakes courage to be vulnerable
and authentic and throw yourselfin front of people and be okay
with people not liking you.
Taylor (33:19):
Yep, 100%.
And the people that do listenagain, guess what?
They're your supporters.
They're not gonna talk trash onyou, right?
They're your supporters.
They're not going to talk trashon you, right?
So they're there to continuethe journey with you.
And that's just how I've kindof gone about everything, like
if somebody doesn't likesomething I say, or if I screw
up and then make fun of me,they're not part of my community
, right?
They're not meant to be there.
So now it's just like hey, justbe me share.
(33:40):
And the people that want to seethat success and growth and
learn from it are going to rideor die.
Jennifer (33:46):
Hey, this was awesome, Taylor.
You know, what's funny is Inever know where these episodes
are going to migrate to, Like Ihave no idea where the
conversation's ever going to go.
And that's what's great.
We talked about that because Ijust let it flow.
I don't ever.
The only thing I have scriptedis the beginning and the end of
this thing and the little adthing that goes in there.
That is scripted.
The rest of it is a we let itflow as it goes.
But I want to know from you,because anybody listening to
(34:07):
this right now is going to go.
Man, this was like there's alot of Taylor said a lot of
really cool things here, but anyother?
Maybe advice to somebody, maybegoing into the fitness arena,
Because I know this is an areafor a lot of people.
They want to get fit, they wantto, you know, they want to look
better, they want to feelbetter.
Taylor (34:28):
Maybe where they could start other than calling you,
they need to call you, but right, uh, the biggest thing is is
just if you're thinking about it.
This is kind of a mindset thatI have as well as, like if you
have something in your headthat's telling you to change,
stop thinking about it andcreate some level of action.
And and if it's fitness,there's two components to it.
(34:50):
It's going to be the fitness,like the physical side, or the
nutrition side.
Take one action step that day.
Don't keep delaying it.
Whether it's learning about anew nutrition plan, I don't like
to say diet right, but learn alittle bit more about nutrition,
because it is hard.
There's a lot, lot ofmisinformation online.
But on the other end of thespectrum, physical, if you're
(35:12):
literally day one never workedout, get outside and walk, I
don't care if it's two minutes,five minutes, 20 minutes, it'll
come, it'll start to compoundand build and that's where you
could actually start to get themomentum to building on to your
overall fitness journey.
And when you feel like you hitthat roadblock, then maybe it's
time to reach out to somebody tosee how they could help further
educate you a little bit moreand give you that accelerated
(35:33):
growth through education andguidance.
So it's literally just puttingsomething into action.
Just take a step.
Just put the faith in yourself.
Stop the self-limiting beliefsand just make a step.
Jennifer (35:44):
Now this is good, and I always say this too just do
one step with where you are,with what you have in that
moment, because the hardest partis the step right.
It's like taking the step andsometimes I think people need,
they think it needs to be amonumental step, and sometimes
you know no, it doesn't.
It needs to be a step.
You can build up to themonumental.
(36:05):
But I think people a lot oftimes and I don't know if your
experience is like this they setthese unrealistic metrics on
themselves that they know theycan't meet and they're going to
fail, and then the only thingthey do when they fail is they
basically they have aself-fulfilling prophecy of
telling themselves now that Ifailed and I knew I couldn't do
this.
So I don't know about you, butit sounds like you're similar in
(36:26):
your methodology.
I always try to figure out howcan we make that one step
something that is a doable step,not crazy for you, and if it's
very small, that's where westart and we try to get that
repeated action so we can buildyour confidence, because now
you're getting the ones.
Taylor (36:41):
Yep, exactly, and that's why I start most people that I
just meet online that need somelevel of help Just walk, just
get outside, go sit on the porch.
Jennifer (36:51):
Just literally that.
Taylor (36:53):
Yeah, exactly Like that's super powerful in and of
itself and that one step couldlead to driving to the gym one
day.
It's making it to the parkinglot is cool.
If you drive back home, noproblem, cause I get.
Walking through that door canbe really intimidating, and I've
(37:14):
worked out in an athleticfacility pretty much my whole
life.
My first time going back to a24-hour fitness after I retired,
I got that eyes wide like whoa.
Jennifer (37:18):
Too many people.
Taylor (37:20):
I see what people are talking about now.
So there's the intimidation ofjust walking through the door.
Then it's oh, I don't know howto do anything.
So I get on the cardioequipment and you just watch
everybody and they'reintimidated by the weights.
I try to break down thosebarriers in the easiest way
possible for people.
Jennifer (37:34):
Very good.
Well, I love it.
Taylor.
I think what you're doing isawesome, and if you're enjoying
it, that's even better, becauseI think if we have the
opportunity in life to be ableto do the things that we enjoy
doing and somehow make a livingout of that, then it's a cool
kind of thing.
So good for you for being ableto transfer your skills and help
other people to live theiroptimized lives right, that's
(37:56):
what it's all about.
So if our audience wants to getin touch with you, somebody may
want to follow you.
They may want to check out yourwork.
Who knows, maybe they're in thearea and they want to check out
your gym.
Whatever, where do we want tosend them so they can locate you
?
You?
Taylor (38:07):
can find me on Instagram , tayro Runs, and then my gym in
LA if you're local, riseAthletics LA.
We've got a whole lot of funstuff there and an amazing
community.
And then YouTube just search myname, taylor Rose.
Those are the best ways to findme and connect.
Jennifer (38:23):
Very cool.
We'll make sure when this getsout.
My editor is really good aboutgetting the website on the video
and you've set it in there sothey'll get the audio part, but
he puts it also on the video sothat, for our viewer, people can
see it too, and we'll get youtagged in all the right places.
So Cool.
Taylor (38:39):
Thank you so much for having Jennifer.
This was really really fun.
I really enjoyed this.
Jennifer (38:43):
Good, awesome, good, awesome.
Well, thank you, it was a funconversation.
We've enjoyed it.
So, our listeners, weappreciate you and we do want to
say if you enjoy our show, headon over to Apple, give us a
review over there, hit thesubscribe button on the YouTube
so we can keep sharing all theseawesome stories.
And, as I always say, in orderto live the extraordinary, you
must start, and every startbegins with a decision.
You guys, take care, be safe,be kind to one another and we
(39:06):
will see you next time.
Welcome to another episode of Behind the Dreamers.
I'm your host, jennifer Loading, and we are talking to the
achievers, the creators, themagic makers and the dreamers.
These are our friends, theseare your friends and they are
living the extraordinary Well.
Here we are, another episode ofBehind the Dreamers, and
wherever you are tuning in today, we are super thrilled to have
you here.
I've got an amazing guest ontoday and I'm excited to chat
(00:45):
with him.
He helps leaders achievephysical excellence and mental
discipline to reign supreme inlife, and so I'm going to have
him talk about that today.
But before we get him on here,I do want to do a quick shout
out to our sponsors.
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Okay, and so now that we've donethat, taylor Rose.
He is a former professionaltrack athlete who is now a gym
owner and online coach.
(01:47):
He continues to coach eliteathletes and anyone who wants to
optimize their mind and bodyfor performance and optimize
health.
He's trained a world champion,mma fighter, usa track and field
athletes, professionalbasketball players and busy
professionals looking to achievetheir best in business and life
.
So, taylor, welcome to the show.
So excited to have you heretoday.
Taylor (02:08):
Thanks for having me, Jennifer.
It's a pleasure to be here.
Jennifer (02:16):
It's going to be so much fun.
I'm excited to chat with youand dig in a little bit to your
history and your mindset and howyou're transferring that all
into your work these days.
So I think it's going to be alot of fun.
Taylor (02:23):
Oh, it's always going to be fun.
This is a great platform thatyou got going on here with
helping people achieve theirdreams and everything, so I'm
excited.
Jennifer (02:30):
Thank you.
Yeah, we have fun on here.
You know, I think the best partfor me is getting to meet you
guys and learning about yourstories and kind of you know
what you're doing and how you'remaking a difference in the
world.
Because I think it's so funthat you know we hear so much
negative stuff out there all thetime and I think it's great
when we can hear success storieswhere people are doing great
things in their community andwith the people that they're
(02:50):
working with.
Taylor (02:51):
Right, a hundred percent .
Yeah, that's especially witheverything that's been happening
in the last five years or so.
You got to focus in on thepositivity and you get caught up
in the negativity sometimes andyou forget about the good
things that are happening inyour life and the negative will
take over.
So yeah, we've got to shedlight on the positive, because
that's what's going to startcompounding if you focus on it.
Jennifer (03:10):
Absolutely All right.
So let's get this thing startedthen.
I want to start off by you.
Tell us what Crown Athletics isall about, what you're doing
now out there in the world.
Taylor (03:20):
Cool.
So Crown Athletics actually hasa little bit of a funny story
(03:43):
no-transcript that online e-comstuff at the time, so I shut it
down.
Oh, this isn't working.
Then the pandemic came aroundand people started reaching out
to me for online coaching, whichI had done in 2012, but same
thing, didn't know how to doadvertising or anything.
So now Crown Athletics is anonline platform where I coach
(04:04):
people to optimize their overallhealth performance if they're
an athlete but in my eyes,everybody's an athlete, a high
performer, at some level, right?
So what we do is we look atyour big picture of life to
figure out if there's anymissing areas or buckets that we
need to fill, to start addingmore value to you or maybe
subtracting things.
So we look at the fitness sideof things.
(04:24):
We look at the nutrition I dodeeper stuff with some athletes
and clients blood work and then,obviously, the mindset of
achieving great things and, ofcourse, with you, the dreamers.
You got to have that dream, butyou got to put it into action.
If you just think about it allthe time, nothing's going to
happen.
So I help people create actionsteps through their fitness,
nutrition and mindset, andthat's what Crown Athletics is
(04:45):
now.
Jennifer (04:45):
I like that Well, you said a lot of really neat things
, taylor One.
I love that you were able tomake I don't like the word pivot
, but you kind of did that.
You transitioned and evolvedyour brand.
I like the title, by the way.
I think it's fun.
I mean it's different.
You know what I mean.
That's why I'm like what iscrowd athletics?
Tell us a little bit about that, and I think that's the kind of
(05:06):
stuff that catches people'seyes Right.
And I think you know I alwaystalk about paths being nonlinear
and sometimes we sort of gointo something and we realize I
don't really know how to do that.
But there's a part of this thatI like and I kind of pulled in,
like you know and you can talka little bit about.
I'd love to, you know, diveinto a little bit about your
(05:26):
background and running and allof that, because this is
obviously shaped, who you aretoday and what you're doing
Right, and so I love that youjust in all of this, have been
able to kind of morph this andinvolve it.
The other thing I want tomention is I like that you're
also taking the coaching alittle bit deeper, you know,
because I feel like this is sortof how I do mine, even though
(05:47):
I'm not doing fitness coaching.
It's funny.
My background is in fitness.
I was aerobics instructor manyyears.
I have a lot of background, wasmarathon runner.
You know a lot of background inthere.
He studied a lot of stuff.
But I kind of do the same thingwith my clients.
It's like it's not just aboutlike coaching on the surface.
It's like we got to go a littledeeper so we can optimize you.
In my world it's helpingentrepreneurs.
(06:11):
So how do I help theentrepreneur be an effective
leader and sustain theirlifestyle, their business,
long-term right, like notimmediate, these little quick
step fixes?
How do we do it long-term?
So I really like that you'relooking at this more from a.
It's not just about let me justteach you an exercise routine
and hopefully that's going tostick.
No, we got to look a littledeeper at the individual, who
they are, what they're doing,like blood, all that stuff we
got to take into account becauseeverybody's a little bit
(06:33):
different.
Taylor (06:34):
Yeah, that's a hundred percent what it is.
And through growing it like howit kind of happened was the
fact that I selfishly got myeducation to try to perform at
the highest level possible.
I wanted to learn everythingabout my body and performance
and how to optimize it to makesure I was able to get to that
level that I wanted.
I wanted to go to the Olympics.
(06:54):
I wanted USA across my chest.
Unfortunately that didn'thappen, but I did get to train
with the top top in the worldWorld record holders, olympic
gold medalist, usa champions.
That was my training group atthe top.
So if we back up a little bit,I actually thought I was going
to go to college for basketball.
I was totally in love withbasketball growing up and in
(07:15):
high school I had a littlefalling out with the coach and
decided I wasn't going to playmy senior year and that's when
track took off.
So senior year of high school Iran the 400 for the first time
that's a wrap Walked on to CalState, fullerton, was able to
make the team.
I actually had a knee surgeryso I was out the first year.
So I had a lot of hurdles toovercome and there was many,
(07:38):
many things that happened thatcould have prevented me from
pursuing more, but eventuallygot through that, became a
scholarship athlete whilegetting my education in
kinesiology, strength andconditioning and nutrition.
I had another layer, or anotheryear of eligibility got into
the master's program why not?
It's going to get paid for andI'm going to learn more about
performance.
So did that, competed one moreyear and that's when I got to
(08:00):
step on to the elite level.
So I stayed with my coach onemore year in 2016.
So that was an Olympic year.
That was one of my best yearsrunning and at that time I had
already started coaching otherelites and other people in
general, just because of what Ihad accomplished on the track.
Plus, they knew my educationlevel.
So fast forward to 2021.
That's when I retired, but mylatest was with a world record
(08:24):
holder, sydney McLaughlin, inthe 400 meter hurdles.
Her brother was a teammate ofmine who's top 10 in the world
for 400 hurdles Michael Norman,rye, benjamin top names in the
industry and my coach was JoannaHayes, who is still a family
friend and mentor of mine, and Igot to see the mindset that
goes into the highest performersin the world.
They're not much different thanus as an athlete.
(08:48):
Almost all athletes have thatsame mentality.
The difference is showing upevery single day when you don't
really want to and just creatingthose daily disciplines.
And that's what I help peoplewith Crown.
Now, yeah, everybody can have afitness routine, everybody can
have a diet to follow, butwhat's the purpose behind it?
I don't just throw a plan atyou and like, here you go, do it
.
You're not going to learnanything.
(09:08):
I love my education, so I'mtrying to instill that in
everybody else, whether youdecide to work with me or not,
or if it's short term or longterm.
Like I want you to be able totake this with you for like 5,
10, 15 years from now, andthat's how I coach, because
we're not taught a lot about howto stay fit, how to eat right,
in school unless you get youreducation for that.
(09:28):
So I have the burden of tryingto share that with the world and
take people up to the highestlevel possible that they see for
themselves with what I have toprovide, and that's essentially
what chronothlex became yeah, Ilike it.
Jennifer (09:42):
yesterday, you know different story I was at the.
I told you before we.
Different story I was at the.
I told you before we got onhere.
I was at the chiropractor'soffice and they, the place that
I go is here.
I'm in Dallas, so, and I'm notfar from where the Cowboys, you
know the, not the stadium, butwhere Jerry Jones has, like the
I don't know.
The stuff is over there andthere's a performance
chiropractic center over thereand I went in there for the
(10:02):
first time last week, didn'trealize that's probably where
they go to perform.
It's a nice place in there.
But it was interesting becausethe chiropractor that I met with
he just moved here, I thinkfrom South Carolina and he was
working with athletes there.
And it was interesting becausehe was telling me yesterday he
said well, you know, we want toget you fixed right, but then we
want to teach you somepreventative things so that you
(10:24):
know, when you get in this againthat, hey, you can do this.
And, funny enough, you wouldbelieve, in all the years that I
taught and I've been, I've beenexercise pretty much.
I mean today I took a littlebreather because my back was
hurting, but I pretty muchexercise every day, not like you
.
I'm not a runner like you, butI have done running and you
would think I would know thesethings like right, how to like
keep certain, you know.
(10:44):
But you don't realize that youstart sort of kind of using the
same muscles all the time andyou don't use some others and
other things get lax and thatkind of thing.
But I like the point to all ofthis is I really like that his
approach is that, look, we don'twant to keep you in here
forever, we want to get youfixed Right, we want to help you
get right, but then let usteach you something that you can
(11:11):
sustainably do outside of ourpresence when you leave out
there.
And that's kind of the same I'mhearing from you and it's kind
of the same way.
I guess my opera however youwant to say it, how I operate
with my clients, is that I great.
If somebody wants to stay withme forever, that's fine, but I
really would like you.
I mean it would make me feelbetter if I got you up and
running and being able tosustainably function outside of
that, you know.
Taylor (11:30):
Yeah, I totally agree with that and I think most
people that decide to staylong-term that kind of have
everything going, whether it'sfitness or business or whatever
it might be who we are, theylike being a part of the
community, and that is anotheraspect.
Yeah, so if you have a greatpersonality, you're really
caring and you show a lot foryour clients, they're going to
want to stick around becausethey feel supported, because
they might not have it whereverthey are.
(11:51):
So me, service wise, like I tryto over deliver as much as
possible and I love buildingrelationships, like I'm an
introvert at heart but like withmy clients, after we break that
barrier, man, I'm your bestfriend, let's hear about
everything, let's have a goodtime and also get you good
results.
So it's really a relationshipbusiness.
Jennifer (12:10):
Yeah, well, you touched upon a lot of really
good things that we couldprobably talk forever about that
, because relationships areimportant.
But also, you said somethingelse, and I'm drawing a blank,
but you something else youbrought oh, the community,
creating the community.
And, yes, yes, I agree with youbecause people do like to be
part of community.
So we're not saying I don'tthink I was in, I know you're
not either.
We weren't saying that, hey, ifyou are a client of ours and we
(12:31):
get you there, we want you toleave.
No, I mean, if you like being inthe community and working with
yes, and I do have some clients,I have an amazing I talk about
her all the time a young gal.
She's been working with me forfour years and I think at this
point I'm really just a mentor,that I mean, we've gone over
everything you know and and I Iuse her as kind of my little
protege that I talk aboutbecause she had her best year
(12:52):
this year in business.
But you, for the first year, we, we grinded a lot, we talked
about a lot of the same thingsover and over and over, and then
finally she startedimplementing these things and
realizing how much they wereimpacting her business, and now
she's in a place where she'sdoing really well.
She's been able to travel todifferent places in the world
(13:12):
and do things and live thislifestyle, and so I do think
there's something to be saidabout building the relationships
, and if people like workingwith you, they like that support
, that mentorship, they likebeing part of community, then,
yes, that's important too.
Taylor (13:27):
Yeah, totally agree with that, and I think that goes
with anything we do.
It doesn't have to be anythingbusiness related or fitness,
just like in life, to createconnections with people and give
value to them, and it could beas simple as a smile and hey,
good morning.
Like realistically, that's howI try to operate now, cause
there is a lot of negativity outthere, but when you really
(13:49):
connect with somebody, whetherthey're with you or not, that's
what we need and that's a hugepart of something I try to make
a cognizant effort every singleday to do.
Jennifer (14:00):
Yeah.
So you kind of rolled into this, which I think is kind of cool
because you didn't really gofrom like you know, like I was,
you're this athlete, then you gointo this, I'm going to design
this brand and then I'm going togo into this coaching.
So you, you've weatheredthrough sort of this whole
little evolving entrepreneurjourney.
I would love to know, besidesthe the not getting the
(14:23):
marketing part, the beginningpart and having to evolve into
the new, maybe another challengethat you faced going in,
because I think entrepreneurs, alot of times, when people are
listening to this and I will saythese in this show, because I
think sometimes they look atsomebody like you and they think
, oh my gosh, taylor's just likerocking it.
And he, you know he got here.
No, you did not.
We know you worked hard,because there's no way you're an
(14:43):
athlete, you worked hard, right.
Ad (14:45):
Yeah.
Jennifer (14:46):
So it's no different than entrepreneurship.
There are struggles withinentrepreneurship right.
Taylor (14:51):
Yeah, so crown is actually only one business that
I have.
Now it's two.
So when I graduated, I got ajob as a personal trainer at a
big box gym and then my dad hadan opportunity to open up our
own facility in LA.
I took the leap of faith.
I knew nothing about business.
I was the training guy.
I hated the corporate side ofcrunch and doing the selling and
(15:11):
all the advertising, all thatstuff right, not my thing.
So we're six and a half yearsnow in with our brick and mortar
, which I implement crown aswell, just because the hybrid
model works really well.
I want to provide a better levelof service, but I do nothing
about business.
It was head into the ground,the trenches, for almost four
years before we started todevelop traction.
(15:32):
So entrepreneurship is not forthe faint of hearted and a lot
of people kind of glorify itonline and have this false sense
of success that they alwaysshow off.
Man, it sucked for years, I'mtelling you years, and even with
my online brand I had like twoclients for like a year and a
half, because I didn't know howto market or anything at the
time.
I didn't push myself out, itwas only referrals.
(15:53):
And then now I jump into abrick and mortar where
overhead's way more.
You're starting to develop ateam, you have to have company
culture, you have to make surethat the members are taken care
of.
There's so much that goes intoit and I'm not somebody who will
try to come up with everysingle answer.
If I don't know it, I willeither try to find out or tell
(16:15):
somebody hey, I don't know.
Let me reach out to somebody.
I had to do a lot of that withbusiness and even then I still
try to learn a lot myself.
But I was paying the ignorancetax with time right.
So I have mentors for that nowand that's what really
accelerates things.
So you do it for businesses.
Right now I help people withthe fitness side of things.
When I need accountability, I'mgoing to find somebody now or
(16:36):
that extra knowledge, even onthe fitness side of things, I
hire somebody to do my programs,because I will subliminally not
do what I don't want to do inmy program.
You know what I mean.
So I need an unbiased opinion,and entrepreneurship is one of
those things where you need anoutside eye, because you might
think you're doing everythingperfect and one sentence could
totally transform your life fromsomebody else.
Jennifer (16:58):
That's good, taylor.
Thanks for sharing that.
You're so right.
I was talking to a guy I thinkit was yesterday, with a
different company.
He's got an AI business and itwas for a different.
I'm on a guest host on anothershow for somebody else called
the Makers Bar and we talked.
It's a lot of CEOs on thatcompany which are fun because I
get a little bit.
A lot of them have larger teamsthat they're working with and
(17:20):
stuff.
But some of them are startingout.
It's kind of fun to hear theirstories and where they're coming
from.
But he has an AI platform thatdoes like stuff on the AI, you
know, for social media and stuff.
It creates posts and all thatwhich I'm thinking, oh, it's not
about delegate.
Well then, the week before thatI talked to a guy about
automating and delegating.
Long story short.
Both of these guys it was sofunny because the one I was
talking to at Vimoto this weekwas like look, if you're not
(17:43):
willing to take on, assume thatyou're going to have some risk.
And I'm summing up what he saidbecause I don't remember the
exact words but basically he'slike get a job, you don't want
to do this.
The other one was talking abouthis story and it was the same
thing.
The other one was talking abouthis story and it was the same
thing.
He was talking about automatingand he had these people working
for him and it wasn't goingwell.
And he's like, listen, we'rejust not having fun, this isn't
working out.
We got to change something, youknow.
(18:04):
And so I think that you know.
So many takeaways in thesemessages are that, yeah, this is
not for the faint of heart.
You're going to have a lot ofups and downs and you're going
to lose money and you're goingto make money, you know, but the
(18:25):
, the, the, the win is in whenyou keep grinding at this and
keep persisting.
Right, that's part of thiswhole thing.
And I think there is a lot ofself-satisfaction that comes in
doing the entrepreneur journey,because it is like running a
race, it is like doing somethingthat you know.
The mindset is still there thatyou have to have the
persistence and the tenacity andthe grit and all of those
things.
And that's why I like gettingeven people like you guys on
here that are athletes, becauseit's so fun.
Military, too, it's so fun topick your brains, because you
(18:47):
realize it's the same thing,they're just a different, it's a
different sport.
Taylor (18:53):
Yeah, and the cool thing is that it took me some time to
realize.
But once I retired, I'm stillcompetitive.
I'm still an athlete at heart,so I picked some goals to hit
that were still physical.
But now I've been able totranscribe how I felt on the
track and competing intobusiness, things like I want to
(19:18):
be that guy, like hey, no, coachTaylor is like he's it.
I want to be the best coachthat people ever have, right.
So I've been able to push overthe passion of competing for a
better time into servicing otherpeople, and that is actually
what gives me the mostfulfillment now.
And I know the more that I dothat, the more I'll grow as a
coach, and that's what excitesme, because every time I put a
smile on somebody's face, I knowI'm winning and that is my gold
(19:39):
medal.
Now I don't care about racingon the track.
I'm older, I got my family.
Now I can do stuff for fun, butmy competition is looking at
the business and how to make itas best as possible, and that's
super exciting for me now.
Jennifer (19:54):
Yeah, it's fun, it is, and I really like that you're
talking, You've spent.
I mean, one of the resonatingthings I keep hearing from you
is the, your customers and theand the building and you
mentioned earlier.
You know about creating theculture within your organization
at the gym, and I think thatthat is is very important
because I think that culture notonly trickles down to the
people you're working with, butit really goes down into your
(20:15):
customer service and how youtreat your patients, your
clients.
They kind of are patients alittle bit right A little bit,
or your clients, you know, yourfans.
I feel like that culture really, it starts at the top and it
goes down and spreads outeverywhere.
Taylor (20:32):
Yeah, and it's amazing.
I was actually just in SantaCruz this last weekend for one.
He's a coach of ours but I'vealso been coaching him for
professional MMA fighting forthe past six years.
We had like eight to twelvemembers drive or fly up to Santa
Cruz to support him and thatwas just a testament to the
community that we had, becauseit was a six-hour drive or a
(20:53):
couple-hour flight.
Like I was just in shock.
This is amazing and mostly forhim because it was him that was
being supported.
But developing culture in thecompany it's not easy.
Especially with how I work soremote or like I'm only in in
the evenings now and everybodyalso has other jobs like having
team meetings and gettingeverybody together on the same
(21:14):
page it's really difficult.
I don't have it all figured outstill.
I don't want anybody to getthat misconception and it's
always a learning process.
But the support that you havein your community for both
yourself, your staff and yourmembers or clients, whoever it
might be, that's just going tokeep you rooted down and keep
plugging forward.
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Jennifer (22:35):
Yeah, I feel like it's , you know, one of the universal
things I hear I interviewed.
I tell you like, just sit withme long enough.
I remember so many storiesabout people that come on the
podcast.
I can tell you so many stories.
But I had a guy on here, ceo ofLearn it.
He was.
He put he was drafted for theAtlanta Braves and it was kind
of different story.
He was going to play ball andthen he went to Pepperdine and
(22:56):
he trained under Andy Lopez andI think he said he got injured
and then he was here, he waslike 22 and he was trying to
figure out what he was going todo because he wanted to play
baseball, you know.
And so then his dad, I guess,had a company and it done very
well and so he went to work withhis dad and moved up.
He worked it and became CEO ofthe company and one of the
(23:16):
things I admire about himlistening to him is that one of
the biggest things he talksabout is culture and being in
developing leaders and helpingand that's what his company is
about is they do like leadership, training and stuff.
But one of the things we kepttalking, we talked to I say kept
talking but kind of keptresonating was this idea of how
do you create culture, and itwas really about communication.
(23:39):
It was really it came down to.
That's what he kept coming backto was really communication.
And one of the things thatstuck with me and I kind of
repeat this everywhere I go isthat we had talked about, you
know, placing people in theright positions within a company
, you know, because some peopleare obviously better in other
positions but sometimes we hirethem in right because we think
they fit there and then we gethung up on.
They got to be right there andthey may not be growing there,
(24:02):
and so we kind of talked aboutlike you got to get the culture
right because a couple of thingsOne, you can recruit people if
they have similar values andtrain them, but you can't train
people that don't have thesimilar values and buy into the
culture.
It's too hard to fix that andclean that up.
Have the similar values and buyinto the culture it's too hard
to fix that and clean that up.
(24:23):
But also, back to thecommunication was that we had
talked about when putting peoplein the right place.
You also have to know when tolet people go, and that should
be communicated.
It should never be a surpriseto them, because if you're
having open dialogue, then theyknow what they're not doing well
, you know, and so that was acouple of things that really
stuck out in that conversationand I'm like, yeah, when I think
about it, it really just allcomes down to you don't have to
have everything right, I don'tthink you have to have it
(24:44):
perfect, it just really comesdown to communication.
Taylor (24:47):
Yeah, communication is huge.
It's talked about a lot, but Idon't think people truly
understand what communication is.
It's it's body language, it'syour, your dialect, it's your
tone, it's how you deliver.
It's it's so much more to itand it could make or break an
entire organization.
My my wife worked in a verycorporate style company and when
she got hired on, her boss waslike there's drama here, just
(25:10):
watch out for it.
She's like what?
No, everybody's great.
A few years in now it's likelike oh, there we go, there it
is, and you just got to be goodwith it, put a smile on your
face and do what you need to doand make sure that the job is
done, while maintaining theculture that you've developed or
been taught from yourleadership roles to keep it
(25:32):
going, because otherwise it canliterally destroy you yourself
and a company.
If you're the entrepreneur, youreally got to watch out for
that.
Jennifer (25:42):
Yeah, I agree with you on that too, and once that
stuff starts it's kind of likecancer, you know it just sort of
spreads out.
Yeah, and I think it's thebigger the company gets, the
harder it gets to reel that in.
It's one of the things, like inmy, when I talk to like new
entrepreneurs that are kind ofgetting going.
I always like to have themreally focus on their core
values, like get that ironed outand really develop.
(26:04):
What does that look like foryour organization?
Because you know how you viewthem.
They're going to be a littlebit different for how your
people, but you've got to stillstay within your parameters but
also make it adaptable and don'tcompromise on that, because
once you start bending on that,then that's when it goes down
and once you have that set, youknow it's so hard to backpedal
(26:26):
the other direction, you know.
Taylor (26:28):
So yeah, that's that's a tough one that you got to
instill from day one, but that'sthat's something I've thought
about too.
Like, as a company grows, uh,when do all those big shifts
like really start happening?
And I was just talking tosomebody about it recently Like
when did Jeff Bezos become thefounder and like operator of
Amazon to now, what millions ofpeople employed?
Jennifer (26:48):
Like right Whoa.
Taylor (26:50):
That just like blows my mind thinking about it.
But he literally started in hisgarage, just like so many other
entrepreneurs.
It's just just like when doesthat barrier get busted of?
Now?
It's this like huge c-leveltype corporation and how you
instill everything and your sopsand all that which I try to
relate to my fitness side ofthings too.
It's like there's certainlevels for people to hit as I
(27:12):
scale them up, because you can'tjust be like, well, there's
everything here we are as acompany or here's what we do on
my fitness side of thing, andjust like, join in, hop on in,
the like what's going on?
So, yeah, there's all theseweird things that I think about
both on the fitness and thebusiness business side of things
, cause I love them both andthey have a lot of similarities
in a lot of ways, and trying tomarry them up.
Jennifer (27:34):
Yeah, everybody arrives at different times and I
think it's when you get to thatplace where you're just in your
flow, like you've got therhythm, like you're no longer I
don't want to say you're notworking, because you're still
working, but you get in a place.
(27:55):
It's kind of like I look atthis podcast and I laugh about
it because my original show justto show you started in October
of 2019.
We started it right before thepandemic.
And I laugh about it nowbecause those episodes you can
find them, by the way.
If you want to go back and lookat them, go check them out,
because you're going to get it.
You'll get a laugh at it.
I would say it's great evidenceto if you do something long
enough, you can get better andyou can keep working at it.
(28:17):
But we were so new the gal and Ithat started it had never done
podcasting before.
We were both manhandlingcomputers at the time and trying
to shuffle this and even theinterviewing and the process by
which we were having theseconversations was even hilarious
.
And I look at it now and Ithink I'm in a place now where I
(28:37):
can pretty much get on apodcast and I can rev that thing
up and we're just going to goand I don't need to prep that
much, whereas back then it was alot of prepping.
And I mean, I do have to prep.
You know, pull off y'all'sinformation and get familiar
with who you are a little bit.
So I know that I'm not just hey, taylor, what do you do?
You know.
But I think you get into your,your rhythm and your flow and
then I think things sort ofstart to naturally evolve if you
(29:01):
stick with it long enough.
Taylor (29:02):
Yeah.
I totally agree.
That's a like when I firststarted guesting on podcasts my
first few.
I'm getting nervous, I'mgetting butterflies.
Oh my God, what's going tohappen here?
And I think that happens withanything new that you do.
And then once you get into thatflow, that's the great place to
be.
But don't get stuck in the sameflow.
You've obviously grown a wholelot with this whole program
(29:23):
itself and that's where havingsomebody or a partner to help
you push to that next level.
So there's always a little bitof discomfort and that's how I
like to operate like get alittle bit outside of that
comfort zone.
And doing the podcast at firstwas wild to me.
Like I told you introvert myfirst few.
I was like I don't know thisperson at all.
Like we did like a, like a fiveminute call or something
(29:45):
beforehand.
I'm trying to open myself upmore to the world through that
type of platform.
I guess.
Uh, the actual um podcastingitself, and I'm like I want to
have my own in the future, butthat's going to be a whole
nother hurdle.
Jennifer (30:02):
Definitely do that.
I think it would be fun.
I think a lot of those podcastsare really good, the ones where
athletes get on and talk aboutstuff.
I mean there's a lot of goodones out there.
But you know, if it makes youfeel any better, I was probably.
I don't ever like to say I knowhow you feel, but I probably had
some of those emotions when Ifirst started because, honestly,
like I joke and they have heardme, the people that listen to
(30:24):
this show have heard me say thisprobably so many times but I
took public speaking in collegeand I remember coming out I had
to do an impromptu speech withno cards and I was like I will
never the day.
I can tell you.
I can still picture sittingdown from that speech.
I have no idea what I talkedabout, but I can remember
walking back, I can remember theperson that talked to me and
thinking that day I was like Iwill never talk in front of a
(30:49):
group of people ever again, likeI will never do this again.
But I was telling someone theother day that when I was a kid
because I don't know when youwere born, but you know I'm a
70s, 80s kid we didn't have allthis Internet stuff so we had
these little boom boxes.
We had to put our littlecassette tape in the record
button.
I would record myself doing likelittle presentations, like
little things, like recordinglike I was going to talk on the
(31:12):
radio or little shows orwhatever, and I forgot that I
had done that, like I hadforgotten that.
And then somewhere along theline I just got really like shy
and I'm kind of introverted.
People think I'm both.
I can be either way, dependingon the circumstance, but I like
my quiet time.
And so you met mixedintroversion with shy.
It's just not really a goodpicture at all and so I swear I
(31:32):
was never going to talk.
And then I laugh about it nowbecause I tell people that story
and they're like there is noway.
And I'm like yes, it happened,it's true story, don't make it
up.
Taylor (31:42):
I can relate to that too .
I had a similar story withpublic speaking.
I forget what class it was incollege, but I remember getting
up there.
This is where I started to havea little bit more mindset
shifts um myself.
I was like I'm not gonna seethese people again after this
class.
Screw it, let me just like justtalk.
And then now, like I've gone tothree weddings where I've been
thrown into doing speeches ohwow, I never prepare, I just
(32:06):
talk.
I like I can't do preparationsbecause that's what screws me up
the most.
Like just flow, that's thebiggest thing.
It's just flowing.
And it's crazy how both you andI introverted, shy, how much
we've grown from it and to beable to verbalize what's on our
mind without the all the time,because, man, I used to be
stumbling all over my words.
Jennifer (32:28):
Yeah, it's you get, it gets easier, it does.
And I'm not saying you probablyknow that it still doesn't mean
you don't have nervous momentsdoing it and like when we
recorded this, these guys aren'teven going to see this, but
when you were there you saw it.
When I went to record this, mymind just went blank.
Like what am I saying?
Like it happens, you know Ihave learned to just laugh.
But you said something just aminute ago that I think was
(32:49):
really good when you said youwent.
You realize you're not going tosee these people again and I
realize people listen to thisagain.
But you know, my thinking isall the time when you do this
kind of stuff, you're braverthan many people will ever be,
right, because many people willnever pick up a microphone, they
will never put their face on acamera.
And I'm not saying that's a badthing.
I'm just saying that you'redoing something that a lot of
(33:11):
people will never do and ittakes courage to be vulnerable
and authentic and throw yourselfin front of people and be okay
with people not liking you.
Taylor (33:19):
Yep, 100%.
And the people that do listenagain, guess what?
They're your supporters.
They're not gonna talk trash onyou, right?
They're your supporters.
They're not going to talk trashon you, right?
So they're there to continuethe journey with you.
And that's just how I've kindof gone about everything, like
if somebody doesn't likesomething I say, or if I screw
up and then make fun of me,they're not part of my community
, right?
They're not meant to be there.
So now it's just like hey, justbe me share.
(33:40):
And the people that want to seethat success and growth and
learn from it are going to rideor die.
Jennifer (33:46):
Hey, this was awesome, Taylor.
You know, what's funny is Inever know where these episodes
are going to migrate to, Like Ihave no idea where the
conversation's ever going to go.
And that's what's great.
We talked about that because Ijust let it flow.
I don't ever.
The only thing I have scriptedis the beginning and the end of
this thing and the little adthing that goes in there.
That is scripted.
The rest of it is a we let itflow as it goes.
But I want to know from you,because anybody listening to
(34:07):
this right now is going to go.
Man, this was like there's alot of Taylor said a lot of
really cool things here, but anyother?
Maybe advice to somebody, maybegoing into the fitness arena,
Because I know this is an areafor a lot of people.
They want to get fit, they wantto, you know, they want to look
better, they want to feelbetter.
Taylor (34:28):
Maybe where they could start other than calling you,
they need to call you, but right, uh, the biggest thing is is
just if you're thinking about it.
This is kind of a mindset thatI have as well as, like if you
have something in your headthat's telling you to change,
stop thinking about it andcreate some level of action.
And and if it's fitness,there's two components to it.
(34:50):
It's going to be the fitness,like the physical side, or the
nutrition side.
Take one action step that day.
Don't keep delaying it.
Whether it's learning about anew nutrition plan, I don't like
to say diet right, but learn alittle bit more about nutrition,
because it is hard.
There's a lot, lot ofmisinformation online.
But on the other end of thespectrum, physical, if you're
(35:12):
literally day one never workedout, get outside and walk, I
don't care if it's two minutes,five minutes, 20 minutes, it'll
come, it'll start to compoundand build and that's where you
could actually start to get themomentum to building on to your
overall fitness journey.
And when you feel like you hitthat roadblock, then maybe it's
time to reach out to somebody tosee how they could help further
educate you a little bit moreand give you that accelerated
(35:33):
growth through education andguidance.
So it's literally just puttingsomething into action.
Just take a step.
Just put the faith in yourself.
Stop the self-limiting beliefsand just make a step.
Jennifer (35:44):
Now this is good, and I always say this too just do
one step with where you are,with what you have in that
moment, because the hardest partis the step right.
It's like taking the step andsometimes I think people need,
they think it needs to be amonumental step, and sometimes
you know no, it doesn't.
It needs to be a step.
You can build up to themonumental.
(36:05):
But I think people a lot oftimes and I don't know if your
experience is like this they setthese unrealistic metrics on
themselves that they know theycan't meet and they're going to
fail, and then the only thingthey do when they fail is they
basically they have aself-fulfilling prophecy of
telling themselves now that Ifailed and I knew I couldn't do
this.
So I don't know about you, butit sounds like you're similar in
(36:26):
your methodology.
I always try to figure out howcan we make that one step
something that is a doable step,not crazy for you, and if it's
very small, that's where westart and we try to get that
repeated action so we can buildyour confidence, because now
you're getting the ones.
Taylor (36:41):
Yep, exactly, and that's why I start most people that I
just meet online that need somelevel of help Just walk, just
get outside, go sit on the porch.
Jennifer (36:51):
Just literally that.
Taylor (36:53):
Yeah, exactly Like that's super powerful in and of
itself and that one step couldlead to driving to the gym one
day.
It's making it to the parkinglot is cool.
If you drive back home, noproblem, cause I get.
Walking through that door canbe really intimidating, and I've
(37:14):
worked out in an athleticfacility pretty much my whole
life.
My first time going back to a24-hour fitness after I retired,
I got that eyes wide like whoa.
Jennifer (37:18):
Too many people.
Taylor (37:20):
I see what people are talking about now.
So there's the intimidation ofjust walking through the door.
Then it's oh, I don't know howto do anything.
So I get on the cardioequipment and you just watch
everybody and they'reintimidated by the weights.
I try to break down thosebarriers in the easiest way
possible for people.
Jennifer (37:34):
Very good.
Well, I love it.
Taylor.
I think what you're doing isawesome, and if you're enjoying
it, that's even better, becauseI think if we have the
opportunity in life to be ableto do the things that we enjoy
doing and somehow make a livingout of that, then it's a cool
kind of thing.
So good for you for being ableto transfer your skills and help
other people to live theiroptimized lives right, that's
(37:56):
what it's all about.
So if our audience wants to getin touch with you, somebody may
want to follow you.
They may want to check out yourwork.
Who knows, maybe they're in thearea and they want to check out
your gym.
Whatever, where do we want tosend them so they can locate you
?
You?
Taylor (38:07):
can find me on Instagram , tayro Runs, and then my gym in
LA if you're local, riseAthletics LA.
We've got a whole lot of funstuff there and an amazing
community.
And then YouTube just search myname, taylor Rose.
Those are the best ways to findme and connect.
Jennifer (38:23):
Very cool.
We'll make sure when this getsout.
My editor is really good aboutgetting the website on the video
and you've set it in there sothey'll get the audio part, but
he puts it also on the video sothat, for our viewer, people can
see it too, and we'll get youtagged in all the right places.
So Cool.
Taylor (38:39):
Thank you so much for having Jennifer.
This was really really fun.
I really enjoyed this.
Jennifer (38:43):
Good, awesome, good, awesome.
Well, thank you, it was a funconversation.
We've enjoyed it.
So, our listeners, weappreciate you and we do want to
say if you enjoy our show, headon over to Apple, give us a
review over there, hit thesubscribe button on the YouTube
so we can keep sharing all theseawesome stories.
And, as I always say, in orderto live the extraordinary, you
must start, and every startbegins with a decision.
You guys, take care, be safe,be kind to one another and we
(39:06):
will see you next time.
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