January 18, 2024 • 34 mins
Embark on a sonic adventure with the effervescent Asher Laub, an electric violinist whose strings resonate with the rhythm of resilience and passion. I had the pleasure of conversing with a maestro who has danced with adversity and emerged a virtuoso of life's unpredictable symphony. Asher's tale is not merely about the melodies he creates but about the relentless spirit that defines his every note. His journey from career pivots to conquering health obstacles sings a ballad of determination that will inspire anyone searching for joy in their endeavors.
As Asher Lobb plucks at the heartstrings with his electric violin, he also plucks at the realities of an independent artist's life. We shared laughs and earnest reflections on how he weaves his musical prowess into the fabric of his existence. Asher's candidness about the balancing act of touring, family commitments, and exciting projects like his Bollywood venture imparts a real-world look at a music entrepreneur's creative and logistical dance. He offers a window into an artist's soul - from the euphoric highs of connecting with fans to the orchestration of a career that remains in harmony with personal values.
To close our musical narrative, Asher and I exchanged notes on the symphony of life's lessons and the mentors who have guided our crescendos and decrescendos. We chuckled over the parallels between orchestrating a classroom and commanding a stage, recognizing that sharing knowledge is universal whether we're teaching or performing. Asher's invitation to experience his work extends beyond the airwaves, encouraging listeners to delve into his eclectic soundscape. Join us to witness an artist's journey and find the cadence in your own life's composition.
Takeaways
- Follow your passion and find joy in what you do.
- Transitioning to a career you love takes time and commitment.
- Connecting with fans and creating meaningful experiences is essential for success as an artist.
- Challenges and rejection are part of the journey, but perseverance is key.
- Self-discovery and evolving as an artist are ongoing processes.
- Having a mentor can provide guidance and support in your entrepreneurial journey.
These are our friends. These are your friends. AND they are living the extraordinary.
For a transcript of this episode, go to www.behindthedreamers.com.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Jennifer Loehding (00:24):
Welcome to another episode of Behind the
Dreamers.
I'm your host, JenniferLoehding, and we are talking to
the achievers, the creators, themagic makers and the dreamers.
These are our friends, theseare your friends, and they are
living the extraordinary Well.
I'm so excited about my guestsand I know my audience hears me
say this every time but I justkeep getting amazing guests, and
so I'm always excited whensomebody new comes on.
He has been a featured soloistacross four continents, on PBS
(00:48):
three times and major concertvenues, including Madison Square
Garden, carnegie Hall, lincolnCenter and many more, and so you
guys are going to be in for him.
That's all I'm going to tellyou right now, until I get him
on here.
But he's awesome.
I love what he's doing.
You guys are going to be in foran awesome episode.
So before I do that, I do needto make a quick couple
announcements here.
Real quick.
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Jennifer Loehding (02:49):
All right, now that I've got all that out,
I get to talk to my guests, andI'm excited about this.
So, Asher Laub he is anelectric violinist, composer,
producer and life performer.
As an independent artist, he'sfound ways to monetize his music
by both pushing conventionalboundaries in composition and
implementing creative strategiesthat inspire fans to keep
consuming his unique music.
(03:09):
So, Asher, welcome to the show.
I am so excited to chat withyou today.
Asher Laub (03:14):
I'm excited to be here.
Thanks for having me.
Jennifer Loehding (03:16):
And so you know, I looked at your work some
of your work before I talked toyou the first time and then I
went back in there again andlooked at some more of your work
and, like you are just like anawesome creator.
I love it, Love the energy,Love what you're doing.
I just think it's fun and whata great way to do what you love
doing.
Asher Laub (03:33):
Oh well, thank you so much.
That's the.
Your kind words are appreciated.
I'm a fun loving kind of guy,you know I just I switched two
previous career paths for areason because I was really
looking for joy in my life, andthis is I think I found it.
Jennifer Loehding (03:47):
That's so awesome, you know, and I talk
about this all the time becauseeverybody that comes on my show
I feel like you know, one of thebeauties of what we get to do
is we get to do the things welove doing right.
And when you figure out thatand then you can find a way to
monetize that, you score bigtime right.
So awesome to be able to dothat.
But just even to listen to yousay you switched through two
careers to get where you know todo what you do now and it's so
interesting because so manypeople end up doing that right.
(04:09):
But then there's so many peoplethat never do that.
They stay at a job and dothings that they really don't
love and never get to have thatopportunity to do what you do.
Asher Laub (04:17):
Yeah, and there's a growing number of people who are
like-minded and they're they'rekind of looking for other
things to do, to workindependently, to earn an income
in a way that's more meaningfulto them instead of just sort of
like doing the daily nine tofive corporate.
You know, grind I this, thiscame.
(04:38):
I would say this this was sortof a blessing in disguise.
That sort of emerged around thetime that I say about eight,
nine years ago, when I lost thestrength, the physical strength,
to do anything, to beproductive, and that's sort of
what forced me to think about,like to think about, what else I
(05:01):
could consider doing that wouldstill earn me an income.
So I wouldn't wish thatexperience upon anybody else,
but it's sort of what I neededbecause I have about six, seven
years now under my belt ofexperience in the music industry
as an independent artist.
Jennifer Loehding (05:18):
So awesome yeah, and I did read your notes
and saw that you had some health, something health wise that
came about.
Asher Laub (05:23):
Yeah.
Jennifer Loehding (05:24):
I think it's interesting that, you know, I
feel like people they have thesekinds of stories, like they
have these traumatic things thathappen, but it's what they do
with it in the aftermath that, Ithink, is truly inspiring and
those are my favorite stories.
I love overcoming storiesbecause I just think they're the
best when so many people have.
You know, they have things thathappen to them and they sort of
(05:44):
just sit down and accept thatas their reality, right.
And then there's others thattake something and they go.
You know I'm gonna do something, you know, and I'm gonna be
different.
I'm gonna take what I have andI'm gonna figure out a way to
get Around it and make good.
Asher Laub (05:59):
Yeah, and in my case , I was fortunate enough to have
already been earning an incomein music, but it was very much
part-time and I was working myway through through schools.
Just sort of this idea Okay,this is the the one other skill
that I have, so maybe I couldsort of take that, to take that
direction.
But yeah, I just for I feelreally, really grateful that
(06:21):
that I'm able to do what I dotoday.
This, this career, wouldn'thave existed, have existed 20
years ago.
Ad (06:27):
I couldn't have.
Asher Laub (06:29):
I couldn't.
I couldn't have been able toearn an income remotely.
I would have had to haveactually done touring, which I
do still plan to do.
But this point I just I loveconnecting with fans, producing
music and just having peoplelisten remotely and support me
that way.
Jennifer Loehding (06:45):
Yeah, yeah, and so you've been.
You were doing violin at a veryyoung age.
You started this.
I read when you were like tooyeah, impressive to me.
Asher Laub (06:54):
Well, it wasn't a real violin, it was a marketing
box.
But I was three when I wasactually holding a wood, a real
wood violin, miniatures, suzukiinstrument and that, and I was
actually doing formal, formaltraining at that point.
But yeah, that was just kind ofPlucking the strings.
Jennifer Loehding (07:12):
The rubber bands were served to strings the
age of two sure, sure, whenthey say you know, I was just
talking about this with somebodyin a previous episode we were
talking about you know, theyalways say you have to have
these 10,000 hours to dosomething.
And so, because she was, he wastalking about how things that
were flowing more freely nowLike it's.
Like things kind of click rightit's, it's you do the hours and
you put in the work and youjust been doing this, or for you
(07:33):
this is a, not that you're notstill growing and learning and
composing and writing, but foryou this is like this is your
flow thing, it's like your thing.
You know what I mean.
Asher Laub (07:42):
It's my everything aside from my family, but
career-wise, it's really myeverything.
It gives to me.
It gives to me in a way thatother careers were not able to
give to me.
It's stressful, it'schallenging.
I have to wear a lot ofdifferent hats.
You know it's like being anentrepreneur and any other, any
other type of career, but it's,it's fun, forces me to think.
(08:04):
Think like Like a kid really,in a sense, like I want to have
fun, I want to like enjoy mylife, and that's why it's sort
of good, that's what I do, yeahthat's awesome I had, so I had
my co-host.
Jennifer Loehding (08:17):
I used to work with me.
She was an American Idol star,so we talked to a lot of it was
me, because she's like a lot ofmusicians and people and I think
it's neat when you get to Beable to do that creative work
like right makes something outof it, and I had a really good
question.
I was gonna ask you and Iforgot what the question is
because I'm so impressed withall this.
Anyways, the question will comeback to me.
So let's, we're gonna sidebarand go different direction real
quick.
I want to know, like, becausewe talked about you being on PBS
(08:39):
and you know, carnegie, go,let's talk about this, these
experiences that you've beenable to do in these places, that
you've been able to travel.
Maybe share some of that withus, because I think for our
listeners this is kind ofsomething they don't get to
experience, right?
Asher Laub (08:52):
It's not too typical .
So I haven't done the the thestandard International touring
route where I'm hopping on a bus, on a tour bus, and I'm going
from city to city and Drainingmyself of all the reserve energy
.
That's pretty much whatinternational tour is, or even
like a domestic tour.
I've done concerts Like we'resort of per DM, so I'll fly to
(09:13):
LA for like a couple days.
I might do two concerts.
Come back, go to Texas, comeback.
I kind of prefer that it's it'smore like conducive to family
life, which is really kind of mygoal.
I I do about 200 plus eventsper year, private events,
concerts, like just all sorts ofthings that are Violin-centric,
and that's kind of the bulk ofmy income and I travel a lot.
(09:36):
I try to stay as regional aspossible, again for family, but
that's what I've been doing forthe last six, seven years and
that's that's pretty much thecore of my, of my, the business
that I run.
I'm trying to shift a littlebit to a Little bit more towards
film production so I can beeven closer to home.
I don't know if it's it's notas easy for me at the moment for
(09:58):
some reason just the peoplethat are calling our, our
booking agents and concertproducers, that type of stuff.
But that's kind of my goal.
I'd like to spell out more timeat home and and pump out the
time of productions that youhear.
Right now on Spotify can checkout a ashelaab or Phil's
reproductions also.
Jennifer Loehding (10:15):
On there, I checked you out.
Asher Laub (10:18):
Symphonies, there's EDM, there's like a mixture of
different genres that I'm justtrying to touch people with.
Jennifer Loehding (10:22):
I love it.
I love it so, and I've saw some.
I've even seen some of yourvideos and I think they're.
Yeah, you're definitely uniquein what you do and I think I
think I saw Justin Timberlake,one that you were on I was
watching.
I'm like I gotta check out thisguy's see what his works all
about.
But you do you do awesome work.
Asher Laub (10:37):
Thank you that.
That was a turn member.
That was like a break dancingperformance with.
It was like I'm trying to whoit was, a bunch it was.
It was a big production inManhattan, I remember, I don't
know.
Jennifer Loehding (10:51):
Yeah, there's a couple of different videos on
there and I was like flippingthrough them to see.
But you have some.
Did you tell me you have somesongs coming out, or did they
just recently come out?
Asher Laub (11:02):
Yeah.
So I just released Oncon, myuncle mine to read, which is a
music video on.
Right now it's on YouTube.
I did not release a, anassociated Studio production, on
on the major stream platforms,which I typically do, because it
is a Bollywood song.
So there there's.
It's a different ballgame whenit comes to Bollywood, south
(11:24):
Asian, hindi type music, which Ilove I'm not South Asian, by
the way, I just but for somereason there's like red tape
around around the royalties.
So even if it's a cover and themasters are mine, so I just
keep it to YouTube.
As far as original music, I havetwo.
I have two songs that are onthe works that I'm trying to
(11:45):
reserve for film.
At the moment, little Things ison my website, ashorelobcom, if
you want to hear it.
It's available nowhere else,but if you want to check it out
before it hits film, you'rewelcome to, and I am in the
midst of another EDM release, alot like Neon Dreams, which is
really my biggest single.
Edm Classical is really thesubgenre, and I have, like, a
(12:10):
bunch of other projects.
I don't want to overwhelm youwith all the details.
Jennifer Loehding (12:15):
You have a lot of stuff out there because I
, like I said I went through it.
I think it's awesome.
I would love to know you knowbeing an entrepreneur because I
feel like this show is all aboutyou know the journey I told you
it's all about you know whatyou do, how you got here, what
you've learned and all thosethings I'd love to know.
Maybe some of the strugglesbecause I know you know trying
to mention kind of balancingtime with the family being home
(12:35):
more, and I get all that.
Maybe some other things as anentrepreneur that surfaced for
you as you were trying to getthis into that modest you know,
start to make money, monetizingthis thing, this passion of
yours.
Asher Laub (12:46):
Struggles.
What are those?
What are struggles asindependent musicians?
It's endless.
It's just, it's endless there's.
There are new challenges, right, you're the CEO of your own
company, so that's essentiallywhat being an entrepreneur is,
and you're taking risks at every, every point.
Where to invest your time, yourmoney?
You're just the variouscampaigns that help to grow your
business and just a couple ofcouple of hats that I wear.
(13:10):
I just sort of give you an ideaof some to the world that I'm
living.
So I'll spend an exorbitantamount of time on certain
releases that I want to get.
I want to get captured theattention to maybe labels or or
certain producers, that type ofstuff, and I don't know if the
song that I release, that I workhours and hours or maybe weeks
on, will resonate with thatparticular person.
So it's kind of like being a ina sense.
(13:33):
My wife, for example, is aprofessor, so she publishes, so
she has a a painful allprofessors.
My heart goes out to them.
They they spend endless hourspumping out research just to be
rejected by all these, all thesepublications, and that's kind
of what I have to do as amusician.
I know I'm going to getrejected and just the hope is
that it's going to land.
(13:53):
You know you aim for the.
What are the aim for the stars?
You land up land somewhere onthe moon.
Jennifer Loehding (13:59):
You land on the stars.
That's what it is.
Asher Laub (14:01):
Yeah, so you know it just for me, it just it's about
putting one foot in front ofthe other, even if I know that
I'm going to inevitably facerejection.
It happens to me all the time.
It's like part of it's, partand parcel to my career.
I will be rejected pretty muchevery day, every, every day of
(14:23):
the 365 days of this year, andwhat I, what I do with it is the
most important thing.
Ignore it, well, not ignore it,but not let it get me down and
just sort of use that as fuel toimprove my craft and get
accepted to other publications,other media sources, other
taste-snakers, as they call them.
(14:44):
And the more I kind of continuein the grind, the more
opportunities come my way.
Another struggle I have faced,which maybe most of the
listeners under podcast sort ofencounter, would be the data
crunching, trying to figure outwhat works, what doesn't, and I
(15:06):
don't know how many musiciansthink about it as a business
that way, because maybe some ofthe bigger musicians they just
sort of depend on managers, onmanagement.
I try to do everything that Ipossibly can.
I have employees underneath methat help me without reach and
manage social media and allsorts of other campaigns, but I
have to kind of oversee the data.
(15:28):
What am I spending?
What's my ROI per month?
What campaigns are winning,losing?
And it's never ending.
I am constantly reevaluating,and that's the only way to grow
or at least not to shrink, andnaturally, I have, as a result,
found a certain degree ofstability that I'm really proud
of.
I think the stability alone isan achievement.
Jennifer Loehding (15:50):
I agree.
I know I think this is good andthank you for sharing that
because it's so right.
You were mentioning socialmedia.
I was like cringing becausethat is the thing.
Ah, social media.
I just hate it.
It's like I talk about it allthe time.
But I love doing podcasts, Ilove interviewing people, I love
finding the people having theconversations, but when it comes
to other part of it, I am likeI don't like it.
I just don't like it.
And it's crazy because you'reright.
I mean, as an entrepreneur,you're always having to deal
(16:12):
with something.
I had a mentor that used to sayif you didn't have a fire
burning in one of the areas,then you're probably not in
business.
You got to have something goingon all the time and you put
your energy into differentplaces.
If right now it's this, if it'smarketing, or if it's doing the
perfect work, if it's sales,whatever it is, you always have
something you got to be comingup on and paying attention to.
So thank you for sharing thatbecause I think it's important.
Asher Laub (16:34):
That's my pleasure and just to speak to that, I
would say that my greatestchallenge is pinpointing the
priorities.
Just to sort of mention that Istruggle with that on a daily
basis.
To be honest, I have twopriorities that are just about
equal and I have to choose Aversus B and the worst thing you
(16:54):
can do is choose neither,because you're just kind of
struggling between the two.
Jennifer Loehding (16:59):
Yes, yes, and I can hear you.
I can't say that I know how youfeel because I've never been a
musician, but I can certainlyresonate with what you're saying
having to pick priorities andespecially when you have a
family, and trying to figure outwhere do you need to be
spending your time.
I was in the network marketingspace for 20 something years and
so I can tell you just so manyfunny stories about when my kids
(17:19):
were little and I was trying towork and I remember going to an
appointment and people willlaugh about this because this
woman had a doggie door in herhouse and I brought my son he
was in diapers to thisappointment and he was trying to
crawl through the doggie doorof the woman's house while I'm
trying to work.
And so we do, we juggle allthese things.
But you know, I think thebeauty of being the entrepreneur
, you know you have all theseother parts, but you have all
(17:41):
these great parts that give youthe autonomy and the freedom to
do what you love and inspire,and all the other pieces that
kind of help make those hardchallenges not so bad, you know.
Asher Laub (17:52):
What just came to mind was a memory about a year
and a half ago on my daughter.
Yeah, about a year ago.
She's two and change.
In the middle of an interview.
She was asleep and I wasthinking, okay, I'm going to
make this through the interview,it's just 45 minutes.
She wakes up and she was atleast not crying, so that didn't
destroy the interview.
But then she got excited.
She saw that the video camerawas facing me and she said I'm
(18:16):
talking about my career andstart climbing on my shoulders
and giving me kisses.
And thank God, like the guy wasreally understanding, he
thought it was really cute buttotally unprofessional.
Jennifer Loehding (18:27):
Well, that's why I said that's you know, it's
life.
It happens when you have kids.
Sometimes that stuff justhappens, right, I would have
probably been laughing, I wouldhave gotten a kick out of it.
I've had dogs, I've had allkinds of things come on the show
on the other end, so it's beengreat.
So we talked about thehardships.
I want to know, like, basically, what do you feel like?
You've said a lot of reallygood things here and, as an
entrepreneur and a creator, likeso we've talked to a lot of
(18:47):
creators.
I was inspired by their, bytheir way that you operate and
do things.
I would love to know, like,what have you?
You did mention being organized, like knowing what to do first,
but maybe some other thingsyou've learned about yourself in
this whole journey.
Asher Laub (19:04):
Well, I've learned more and more about myself and
what.
This has been a lifelongjourney, just learning my
learning who I am and what Ienjoy, what ticks, what makes me
happy.
Oddly enough, I mean you figureI would have learned this by,
you know, age 20 or something,but I guess I'm a different bird
I've spent an inordinate, aninordinate amount of time
(19:30):
figuring out where do I want tofocus my efforts, and within the
context of music, I mean.
First it was like two othercareers, so that's a whole other
.
I should write a book aboutthis.
My life is just one big joke.
But since I kind of landed onmusic because of the various
challenges involved, I've neverbeen fully content with the, the
(19:53):
sub situation I was in, whetherit's like performing for
certain bands or I've alwayssort of ached for more deeper
connection with fans or justwanting to be a part of films or
whatever.
So I have found that my brainis sort of evolving as I mature,
and as I mature I kind of pivota little bit within the context
of music.
(20:13):
And so here I am doingsomething I wouldn't have
anticipated five years ago,because I was five years ago I
was picturing myself 100% justdoing touring and now I see
myself as really be more of ahouse cat, more, more oriented
towards.
You know, production work gotmy studio here and this is like
my happy space, so it's verycool.
Jennifer Loehding (20:33):
It's very cool, yeah, and I do think we're
.
We're continuing to learn allthe time and, you know, that's
why our priorities sort ofchange as we age to like right,
we may have had different goalswhen we were this age and then
we get into another season ofour life and then we evolve and
I think that's what's reallykind of a beautiful thing is
that when you're able to takeyour craft and kind of evolve
that right like it, you talkabout these past careers, you
(20:54):
know, and I always tell people,you know, because I feel like
I've done a lot of things too.
I mean, I was with Mary Kay fora really long time and then,
when I came out of that, Istarted, I wrote a book and I
was doing this and I was doingthat.
But the interesting thing isthat everything sort of kind of
overlapped.
It all really kind of was.
You know, I'm in the center andall these things sort of kind
of overlapped each other.
And it took me.
You know, I formed my LLC in2018 and so now we're going into
(21:17):
almost 2024.
It took me really up until thelast year I worked with a mentor
for two years to really getgrounded on what I was trying to
do, like what is my messagingwith everything that I'm doing?
What is it I'm trying to createwith this all?
So I do think it takes time andwe do continue to evolve, and
you know what's to say a fewyears from now.
I may still I may be doingsomething completely different.
(21:38):
I might be doing a differenttype of podcast or something
different.
So I think that we have theright to be able to do that.
Asher Laub (21:44):
So, as somebody who has spent probably the better
part of like a year and a halfwith a couple of mentors, I'm
actually curious if you, inretrospect, feel like it's been
time well spent or well investedto have a mentor.
Jennifer Loehding (21:59):
I have, but and I will tell you this, though
, I've had.
You know, the beautiful thingis about when I was in the
network marketing space.
I had mentors for free, for Imean, because that's kind of how
that operated.
But I've always sort of goneout and paid for other stuff too
, because I like to get out.
I didn't want my information tojust be from one place.
I always feel like I wantinformation coming in from
(22:19):
different places, right, and soI, when I went to go do my life
coaching certification, I paid ahefty you know price for that.
That was something different.
But this mentor that I had, itwas really ironic because he
actually found me.
He found me and some otherpeople and said, hey, this is
what I'm doing and it was very,it was a really unique process,
and so in that, yes, for me thatwas beneficial because it
(22:41):
allowed me, I need, it was anadditional piece that I needed
to create, a program that I wastrying to create, and so it
helped me to actually get thatthing built out and make that
move that I had not done.
I've had some that haven't beenso great and I think that it's
like everything we do in life,right, like there's good and
there's bad and you have to doyour research.
But I do think that havingsomebody in your corner that can
(23:03):
kind of you know, cheer you onand inspire you, help you grow
it.
Asher Laub (23:09):
Yeah, let me ask you this is really piquing my
interest, because I don't know,I can't even tell if I've had
good mentors or not.
They're accomplished, really,really, really like big deal
people, but you know.
So I guess my question is wouldyou say that your mentor, or
you admire, was helpful becausehe gave you turnkey solutions,
(23:31):
or because he helped youunderstand yourself better?
Or both, because for me, I feellike a mentor, for them to be
worth money and and justinvesting my time Sure it's
gotta.
I would need some turnkeysolutions more than just like
yeah you know both, you reallyneed to be your leader.
(23:51):
What?
Jennifer Loehding (23:52):
I think I think you need both and that
that wins into a whole anotherconversation of you know, like
the consultant versus the coach,right, like the consultant's
gonna have solutions whereas thecoach is more of you.
Make that you.
You kind of decide the course,but they facilitate the process
to help you.
I kind of do both when I workwith people and then to speak to
that about that mentor.
They've all been different,asher.
(24:12):
I've had different ones atdifferent times and it feels
different spaces in my life Doyou know what I mean?
Like there's times when Ineeded the cheerleader, I needed
the affirmations I need.
That was my whole career, maryKay.
I got that for 22 years.
I got the right, you got this,you can do this.
And it did help me afterbecause it allowed me to grow a
business, build teams, to earncars in the company, to succeed
in certain areas of my life,right.
(24:33):
But then when I had this mentor, I needed something different.
I didn't need the cheerleaderanymore because I had.
I needed somebody who couldgive me a lot of the psychology
and give me some solutions onhow to build out my program.
So I think these people comeinto your life at different
times for different things, andit's really where you're at in
your life.
You know what I mean, what youneed at the moment that you're
going through something.
And so they've all went.
(24:55):
They've all went to medifferent things.
Asher Laub (24:58):
So sorry, I just I'm just trying to clarify what's
in my head.
So the consultant gave you the,the turnkey solutions.
Yeah, and the mentor worked onthe psychology but was not in
the cheerleader department.
Jennifer Loehding (25:10):
They can do all of those.
They can be different, but justto give you the difference, a
consultant's probably.
I know consultants probablygonna be.
This is really good because ouraudience was probably gonna ask
this question.
I've talked about this severaltimes.
Think of consultants, like ifyou do business coaching, a lot
of those are businessconsultants and a lot of them
they're giving you structure,they're giving you turnkey.
Next step, next step, next step, think of coach and mentor,
(25:32):
sort of as a guide.
They're, they're, they're theycould be giving you some turnkey
, but they're probably lettingyou figure this out and they're
helping you.
So, in other words, like I wastold, I do both.
That's that's why I'm kind ofunique.
It you're like you're unique.
My, I was.
I'm sort of a unique coachbecause I have, you know, life,
coaching, business.
But I do kind of a hybridbetween things I've learned how
(25:53):
do I teach you skills, but alsohow do I give you, be in a space
where we do coaching, you know,and mentoring.
Because if you think about theway I always tell people is that
if somebody tells us what to do, we don't always do it right,
but if it's our idea, we're onit like we're.
It's like we're on a likedonkey come right, yeah, like
that.
So you probably have some goodones that you put.
(26:14):
May have had some that weren'tso great, you know, but I think
if you walk away and you feellike, hey, this person inspired
me to want to change or dodifferent, you might kind of
have a coach in your corner,mentor, because they're
inspiring you, they're, they'recreating that, that desire to
want to grow, be more, achievemore, right, and that's what
(26:34):
these fit in different times ofyour lives, because sometimes
you need a person just to tellyou hey, how to scale this
business?
tell me the girl just tell methe numbers.
What do I need to?
And then you need the personthat says, hey, I asked her, I'm
going to help you do theunbelievable.
You're going to need that coachright?
So they're there's.
Asher Laub (26:52):
Is that what Tony Robbins does?
Jennifer Loehding (26:54):
yeah, kind of .
Yeah, I like his work too.
He's kind of the inspire coachkind of, and I think both are
different.
Asher Laub (27:03):
I know he's like the ultimate and people spend
thousands of dollars to go tohis and they're not like
one-on-one sessions, it's likefilling out Madison Square
Garden and him like doing thesehurrah sort of yes, yes.
Jennifer Loehding (27:16):
I don't know things they get people to move.
In some ways it doesn't workfor everybody, right, because
some people, no matter how muchyou inspire, they're never going
to make a move right like they.
They need more and it justdepends on where the where
you're at each.
You know where we, where we allare at the time that we're
looking for someone and I thinka good, if you find a good
mentor.
Hopefully they sort of put thatout there, their style, so that
(27:39):
you know kind of this is how Iwork and you're clear.
If they're not clear, then youmay not know.
So those were good questions,thank you.
I don't know how we even gotonto that, but those were good.
I'm such a big interviewer andyou're asking me that.
Asher Laub (27:52):
Well, yeah, I'm generally more intrigued by the
people interviewing me than I amwith myself.
Jennifer Loehding (27:57):
I'm interested in you because of
what you do, because I don't getto do that.
It's so funny, that's why Ilove these conversations.
It's so good.
So I do want to ask you whereis the most coolest place you
performed at or maybe traveledto?
Asher Laub (28:15):
Well, I mean I've performed a lot of cool places.
I'd say one of my favoriteconcerts was the Masters Theater
, which was not too far away.
It was like Brooklyn Queensarea.
But I mean in terms of venue, Imean hard to be Madison Square
Garden, carnegie Hall, lincolnCenter these are iconic venues.
Being on PBS was pretty amazing, I would say.
(28:41):
Traveling to other countries hasbeen a great experience Ireland
and then out in theScandinavian region.
To be honest, it's more aboutthe experience for me with
regards to the connection that Ihave with the audience, the way
that they're responding, moreso than how cool the venue is,
(29:02):
although I wouldn't undervaluethat.
But that's just as a musician,as somebody who's just kind of,
I take my craft seriously, notso much myself, but that's what
it's all about for me justconnecting with that.
I've had some great experiencesjust being here in my home
studio performing for peopleremotely and just having just
(29:23):
the deep connection with folksin Europe and Canada and just
across the country.
That's deeply meaningful to metoo.
It's just about the connectionfor me.
Jennifer Loehding (29:34):
Yeah, no, I love it.
I taught at Robus for manyyears, just to put this on a
small scale.
I didn't have these bigCarnegie Halls or any of that
kind of stuff.
But I will tell you, when Iwent into the classes where the
people did not activelyparticipate with me I mean they
were exercising but they didn'tactively engage with me they
were extremely boring classes.
The ones where I could getpeople like yelling and talking
(29:57):
and getting excited, those arethe ones I enjoyed.
So even though I don't can'tsay I've experienced your thing,
I can in some ways understandwhat you're saying.
Because there's no speaker.
I feel like performer wants toget up and perform where people
aren't engaging with them andthey're having this kind of
connection right.
Asher Laub (30:16):
Well, I can actually speak a whole lot more to that
because as a former teacher theDOE I taught about 10 years ago
I was a science teacher and Ialso like ran a music program
and meanwhile I was likewhatever part timing the whole
music thing.
But I found it pretty painfulto prepare lessons.
You know, put your blood, sweatand tears into a really good
lesson that you want to justsort of engage students and have
(30:38):
them fall asleep on you.
I can totally relate.
Jennifer Loehding (30:43):
I said I know you're not sleeping.
You're not sleeping in my class.
Asher Laub (30:46):
Yeah, and there's a performance aspect to teaching
and there's a leadership aspect,many leadership aspects to
teaching which are sort ofshared with also performing.
Jennifer Loehding (30:55):
Sure, I could see that.
I did not know you were ateacher, but I could totally see
that.
It's kind of like when I talkedto athletes.
We talk about entrepreneurship.
There are skills that arecarried over in this.
You know part of your life thatcome over here and vice versa,
right?
So this is good.
So what do you have coming up?
Anything that we need to talkabout?
Asher Laub (31:14):
No, but I'm just going to go take a nap after
this.
Yeah, I am nonstop.
Like right after we get offhere I'm going to be working on
this EDM single that is a bitlike Neon Dreams.
Those of you kind of want toget an idea, you can check out
Spotify, and the reason why I'mworking on that at the moment is
because my listeners arelooking for more diversity.
(31:36):
The last five songs have beensymphonies, like cinematic
symphonies, really for film, andI'm kind of going back to where
I was about a year or two agowith the dancing and like the
upbeat kind of fun music.
Fine For the clubs.
Jennifer Loehding (31:52):
That's awesome.
Well, you are doing awesomestuff and I want to congratulate
you on that and being able tofollow.
You know your passion and dothe things that you want to do
and inspire others.
So any words that you wouldlike to impart upon our
listeners maybe somebody, thesebuddy, these are entrepreneurs
and maybe they're in their craftor they want to do something
creative, or whatever anythingthat you would like to impart on
them- so, just sort of speakingto my own experience, that's
(32:14):
all I can do.
Asher Laub (32:16):
I would say that finding your happy place takes a
lot of work.
Nothing happens overnight.
It takes a lot of soul,searching, reading some books,
maybe having some mentors wewere talking about, but in the
end it just takes a realcommitment to your craft.
If you're good at something andyou see that there's a
possibility of earning an income, or you're already earning
(32:37):
something part time, just don'tgive up.
I fail every day and mostpeople consider me pretty
accomplished as a musician,producer, live performer and I
didn't get to where I am nowwithout a whole lot of sweat and
tears.
It's been a challenging journeybut it's just my secret, if you
(33:00):
will is essentially routine.
Just getting up every morning,just kind of chipping away at
the rock or whatever you will.
I'm a daily basis, so puttingme up, that's my last, yeah.
Jennifer Loehding (33:14):
Thank you, asher, that was awesome.
All right, so they're going tofind you now because we're going
to have your name out there,but if they want to maybe go to
a website or whatever, wherewould you like us to send them?
Asher Laub (33:23):
Sure, so go to wwwasherlaub.
com.
That's my website and that'llkind of send you out to the
social media platforms.
Stream platforms, ashra Law,but I think I'm the only one in
the country.
You can check out myshenanigans on Instagram and
Facebook and TikTok, so on andso forth.
You can stream my originalmusic on Spotify, itunes and
million other platforms.
Jennifer Loehding (33:45):
And you're pretty easy to find, so I don't
think anybody have trouble.
I always like to ask thatquestion, but, yeah, I Google,
joe, you're not that hard tofind out there.
So, and you do great work.
I love your music, I love yourstuff, so I think it's awesome.
Congratulations to you thatyou're able to do that.
Asher Laub (33:58):
Thank you so much, and I welcome DMs and comments
and anything like that.
I always try to connect withpeople.
Jennifer Loehding (34:03):
Very cool, very cool, all right.
Well, to our listeners we dowant to say if you enjoy our
show, head on over to Apple,give us a review there.
You can hit that subscribebutton on the YouTube so you can
follow us and we can continuesharing all these.
I like to say cool stories.
They're extraordinary storiesand, as I always say, in order
to live, the extraordinary muststart, and every start begins
with a decision.
You guys, take care, be safe,be kind to one another.
(34:25):
We will see you next time.
Welcome to another episode of Behind the
Dreamers.
I'm your host, JenniferLoehding, and we are talking to
the achievers, the creators, themagic makers and the dreamers.
These are our friends, theseare your friends, and they are
living the extraordinary Well.
I'm so excited about my guestsand I know my audience hears me
say this every time but I justkeep getting amazing guests, and
so I'm always excited whensomebody new comes on.
He has been a featured soloistacross four continents, on PBS
(00:48):
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Garden, carnegie Hall, lincolnCenter and many more, and so you
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That's all I'm going to tellyou right now, until I get him
on here.
But he's awesome.
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You guys are going to be in foran awesome episode.
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Jennifer Loehding (02:49):
All right, now that I've got all that out,
I get to talk to my guests, andI'm excited about this.
So, Asher Laub he is anelectric violinist, composer,
producer and life performer.
As an independent artist, he'sfound ways to monetize his music
by both pushing conventionalboundaries in composition and
implementing creative strategiesthat inspire fans to keep
consuming his unique music.
(03:09):
So, Asher, welcome to the show.
I am so excited to chat withyou today.
Asher Laub (03:14):
I'm excited to be here.
Thanks for having me.
Jennifer Loehding (03:16):
And so you know, I looked at your work some
of your work before I talked toyou the first time and then I
went back in there again andlooked at some more of your work
and, like you are just like anawesome creator.
I love it, Love the energy,Love what you're doing.
I just think it's fun and whata great way to do what you love
doing.
Asher Laub (03:33):
Oh well, thank you so much.
That's the.
Your kind words are appreciated.
I'm a fun loving kind of guy,you know I just I switched two
previous career paths for areason because I was really
looking for joy in my life, andthis is I think I found it.
Jennifer Loehding (03:47):
That's so awesome, you know, and I talk
about this all the time becauseeverybody that comes on my show
I feel like you know, one of thebeauties of what we get to do
is we get to do the things welove doing right.
And when you figure out thatand then you can find a way to
monetize that, you score bigtime right.
So awesome to be able to dothat.
But just even to listen to yousay you switched through two
careers to get where you know todo what you do now and it's so
interesting because so manypeople end up doing that right.
(04:09):
But then there's so many peoplethat never do that.
They stay at a job and dothings that they really don't
love and never get to have thatopportunity to do what you do.
Asher Laub (04:17):
Yeah, and there's a growing number of people who are
like-minded and they're they'rekind of looking for other
things to do, to workindependently, to earn an income
in a way that's more meaningfulto them instead of just sort of
like doing the daily nine tofive corporate.
You know, grind I this, thiscame.
(04:38):
I would say this this was sortof a blessing in disguise.
That sort of emerged around thetime that I say about eight,
nine years ago, when I lost thestrength, the physical strength,
to do anything, to beproductive, and that's sort of
what forced me to think about,like to think about, what else I
(05:01):
could consider doing that wouldstill earn me an income.
So I wouldn't wish thatexperience upon anybody else,
but it's sort of what I neededbecause I have about six, seven
years now under my belt ofexperience in the music industry
as an independent artist.
Jennifer Loehding (05:18):
So awesome yeah, and I did read your notes
and saw that you had some health, something health wise that
came about.
Asher Laub (05:23):
Yeah.
Jennifer Loehding (05:24):
I think it's interesting that, you know, I
feel like people they have thesekinds of stories, like they
have these traumatic things thathappen, but it's what they do
with it in the aftermath that, Ithink, is truly inspiring and
those are my favorite stories.
I love overcoming storiesbecause I just think they're the
best when so many people have.
You know, they have things thathappen to them and they sort of
(05:44):
just sit down and accept thatas their reality, right.
And then there's others thattake something and they go.
You know I'm gonna do something, you know, and I'm gonna be
different.
I'm gonna take what I have andI'm gonna figure out a way to
get Around it and make good.
Asher Laub (05:59):
Yeah, and in my case , I was fortunate enough to have
already been earning an incomein music, but it was very much
part-time and I was working myway through through schools.
Just sort of this idea Okay,this is the the one other skill
that I have, so maybe I couldsort of take that, to take that
direction.
But yeah, I just for I feelreally, really grateful that
(06:21):
that I'm able to do what I dotoday.
This, this career, wouldn'thave existed, have existed 20
years ago.
Ad (06:27):
I couldn't have.
Asher Laub (06:29):
I couldn't.
I couldn't have been able toearn an income remotely.
I would have had to haveactually done touring, which I
do still plan to do.
But this point I just I loveconnecting with fans, producing
music and just having peoplelisten remotely and support me
that way.
Jennifer Loehding (06:45):
Yeah, yeah, and so you've been.
You were doing violin at a veryyoung age.
You started this.
I read when you were like tooyeah, impressive to me.
Asher Laub (06:54):
Well, it wasn't a real violin, it was a marketing
box.
But I was three when I wasactually holding a wood, a real
wood violin, miniatures, suzukiinstrument and that, and I was
actually doing formal, formaltraining at that point.
But yeah, that was just kind ofPlucking the strings.
Jennifer Loehding (07:12):
The rubber bands were served to strings the
age of two sure, sure, whenthey say you know, I was just
talking about this with somebodyin a previous episode we were
talking about you know, theyalways say you have to have
these 10,000 hours to dosomething.
And so, because she was, he wastalking about how things that
were flowing more freely nowLike it's.
Like things kind of click rightit's, it's you do the hours and
you put in the work and youjust been doing this, or for you
(07:33):
this is a, not that you're notstill growing and learning and
composing and writing, but foryou this is like this is your
flow thing, it's like your thing.
You know what I mean.
Asher Laub (07:42):
It's my everything aside from my family, but
career-wise, it's really myeverything.
It gives to me.
It gives to me in a way thatother careers were not able to
give to me.
It's stressful, it'schallenging.
I have to wear a lot ofdifferent hats.
You know it's like being anentrepreneur and any other, any
other type of career, but it's,it's fun, forces me to think.
(08:04):
Think like Like a kid really,in a sense, like I want to have
fun, I want to like enjoy mylife, and that's why it's sort
of good, that's what I do, yeahthat's awesome I had, so I had
my co-host.
Jennifer Loehding (08:17):
I used to work with me.
She was an American Idol star,so we talked to a lot of it was
me, because she's like a lot ofmusicians and people and I think
it's neat when you get to Beable to do that creative work
like right makes something outof it, and I had a really good
question.
I was gonna ask you and Iforgot what the question is
because I'm so impressed withall this.
Anyways, the question will comeback to me.
So let's, we're gonna sidebarand go different direction real
quick.
I want to know, like, becausewe talked about you being on PBS
(08:39):
and you know, carnegie, go,let's talk about this, these
experiences that you've beenable to do in these places, that
you've been able to travel.
Maybe share some of that withus, because I think for our
listeners this is kind ofsomething they don't get to
experience, right?
Asher Laub (08:52):
It's not too typical .
So I haven't done the the thestandard International touring
route where I'm hopping on a bus, on a tour bus, and I'm going
from city to city and Drainingmyself of all the reserve energy
.
That's pretty much whatinternational tour is, or even
like a domestic tour.
I've done concerts Like we'resort of per DM, so I'll fly to
(09:13):
LA for like a couple days.
I might do two concerts.
Come back, go to Texas, comeback.
I kind of prefer that it's it'smore like conducive to family
life, which is really kind of mygoal.
I I do about 200 plus eventsper year, private events,
concerts, like just all sorts ofthings that are Violin-centric,
and that's kind of the bulk ofmy income and I travel a lot.
(09:36):
I try to stay as regional aspossible, again for family, but
that's what I've been doing forthe last six, seven years and
that's that's pretty much thecore of my, of my, the business
that I run.
I'm trying to shift a littlebit to a Little bit more towards
film production so I can beeven closer to home.
I don't know if it's it's notas easy for me at the moment for
(09:58):
some reason just the peoplethat are calling our, our
booking agents and concertproducers, that type of stuff.
But that's kind of my goal.
I'd like to spell out more timeat home and and pump out the
time of productions that youhear.
Right now on Spotify can checkout a ashelaab or Phil's
reproductions also.
Jennifer Loehding (10:15):
On there, I checked you out.
Asher Laub (10:18):
Symphonies, there's EDM, there's like a mixture of
different genres that I'm justtrying to touch people with.
Jennifer Loehding (10:22):
I love it.
I love it so, and I've saw some.
I've even seen some of yourvideos and I think they're.
Yeah, you're definitely uniquein what you do and I think I
think I saw Justin Timberlake,one that you were on I was
watching.
I'm like I gotta check out thisguy's see what his works all
about.
But you do you do awesome work.
Asher Laub (10:37):
Thank you that.
That was a turn member.
That was like a break dancingperformance with.
It was like I'm trying to whoit was, a bunch it was.
It was a big production inManhattan, I remember, I don't
know.
Jennifer Loehding (10:51):
Yeah, there's a couple of different videos on
there and I was like flippingthrough them to see.
But you have some.
Did you tell me you have somesongs coming out, or did they
just recently come out?
Asher Laub (11:02):
Yeah.
So I just released Oncon, myuncle mine to read, which is a
music video on.
Right now it's on YouTube.
I did not release a, anassociated Studio production, on
on the major stream platforms,which I typically do, because it
is a Bollywood song.
So there there's.
It's a different ballgame whenit comes to Bollywood, south
(11:24):
Asian, hindi type music, which Ilove I'm not South Asian, by
the way, I just but for somereason there's like red tape
around around the royalties.
So even if it's a cover and themasters are mine, so I just
keep it to YouTube.
As far as original music, I havetwo.
I have two songs that are onthe works that I'm trying to
(11:45):
reserve for film.
At the moment, little Things ison my website, ashorelobcom, if
you want to hear it.
It's available nowhere else,but if you want to check it out
before it hits film, you'rewelcome to, and I am in the
midst of another EDM release, alot like Neon Dreams, which is
really my biggest single.
Edm Classical is really thesubgenre, and I have, like, a
(12:10):
bunch of other projects.
I don't want to overwhelm youwith all the details.
Jennifer Loehding (12:15):
You have a lot of stuff out there because I
, like I said I went through it.
I think it's awesome.
I would love to know you knowbeing an entrepreneur because I
feel like this show is all aboutyou know the journey I told you
it's all about you know whatyou do, how you got here, what
you've learned and all thosethings I'd love to know.
Maybe some of the strugglesbecause I know you know trying
to mention kind of balancingtime with the family being home
(12:35):
more, and I get all that.
Maybe some other things as anentrepreneur that surfaced for
you as you were trying to getthis into that modest you know,
start to make money, monetizingthis thing, this passion of
yours.
Asher Laub (12:46):
Struggles.
What are those?
What are struggles asindependent musicians?
It's endless.
It's just, it's endless there's.
There are new challenges, right, you're the CEO of your own
company, so that's essentiallywhat being an entrepreneur is,
and you're taking risks at every, every point.
Where to invest your time, yourmoney?
You're just the variouscampaigns that help to grow your
business and just a couple ofcouple of hats that I wear.
(13:10):
I just sort of give you an ideaof some to the world that I'm
living.
So I'll spend an exorbitantamount of time on certain
releases that I want to get.
I want to get captured theattention to maybe labels or or
certain producers, that type ofstuff, and I don't know if the
song that I release, that I workhours and hours or maybe weeks
on, will resonate with thatparticular person.
So it's kind of like being a ina sense.
(13:33):
My wife, for example, is aprofessor, so she publishes, so
she has a a painful allprofessors.
My heart goes out to them.
They they spend endless hourspumping out research just to be
rejected by all these, all thesepublications, and that's kind
of what I have to do as amusician.
I know I'm going to getrejected and just the hope is
that it's going to land.
(13:53):
You know you aim for the.
What are the aim for the stars?
You land up land somewhere onthe moon.
Jennifer Loehding (13:59):
You land on the stars.
That's what it is.
Asher Laub (14:01):
Yeah, so you know it just for me, it just it's about
putting one foot in front ofthe other, even if I know that
I'm going to inevitably facerejection.
It happens to me all the time.
It's like part of it's, partand parcel to my career.
I will be rejected pretty muchevery day, every, every day of
(14:23):
the 365 days of this year, andwhat I, what I do with it is the
most important thing.
Ignore it, well, not ignore it,but not let it get me down and
just sort of use that as fuel toimprove my craft and get
accepted to other publications,other media sources, other
taste-snakers, as they call them.
(14:44):
And the more I kind of continuein the grind, the more
opportunities come my way.
Another struggle I have faced,which maybe most of the
listeners under podcast sort ofencounter, would be the data
crunching, trying to figure outwhat works, what doesn't, and I
(15:06):
don't know how many musiciansthink about it as a business
that way, because maybe some ofthe bigger musicians they just
sort of depend on managers, onmanagement.
I try to do everything that Ipossibly can.
I have employees underneath methat help me without reach and
manage social media and allsorts of other campaigns, but I
have to kind of oversee the data.
(15:28):
What am I spending?
What's my ROI per month?
What campaigns are winning,losing?
And it's never ending.
I am constantly reevaluating,and that's the only way to grow
or at least not to shrink, andnaturally, I have, as a result,
found a certain degree ofstability that I'm really proud
of.
I think the stability alone isan achievement.
Jennifer Loehding (15:50):
I agree.
I know I think this is good andthank you for sharing that
because it's so right.
You were mentioning socialmedia.
I was like cringing becausethat is the thing.
Ah, social media.
I just hate it.
It's like I talk about it allthe time.
But I love doing podcasts, Ilove interviewing people, I love
finding the people having theconversations, but when it comes
to other part of it, I am likeI don't like it.
I just don't like it.
And it's crazy because you'reright.
I mean, as an entrepreneur,you're always having to deal
(16:12):
with something.
I had a mentor that used to sayif you didn't have a fire
burning in one of the areas,then you're probably not in
business.
You got to have something goingon all the time and you put
your energy into differentplaces.
If right now it's this, if it'smarketing, or if it's doing the
perfect work, if it's sales,whatever it is, you always have
something you got to be comingup on and paying attention to.
So thank you for sharing thatbecause I think it's important.
Asher Laub (16:34):
That's my pleasure and just to speak to that, I
would say that my greatestchallenge is pinpointing the
priorities.
Just to sort of mention that Istruggle with that on a daily
basis.
To be honest, I have twopriorities that are just about
equal and I have to choose Aversus B and the worst thing you
(16:54):
can do is choose neither,because you're just kind of
struggling between the two.
Jennifer Loehding (16:59):
Yes, yes, and I can hear you.
I can't say that I know how youfeel because I've never been a
musician, but I can certainlyresonate with what you're saying
having to pick priorities andespecially when you have a
family, and trying to figure outwhere do you need to be
spending your time.
I was in the network marketingspace for 20 something years and
so I can tell you just so manyfunny stories about when my kids
(17:19):
were little and I was trying towork and I remember going to an
appointment and people willlaugh about this because this
woman had a doggie door in herhouse and I brought my son he
was in diapers to thisappointment and he was trying to
crawl through the doggie doorof the woman's house while I'm
trying to work.
And so we do, we juggle allthese things.
But you know, I think thebeauty of being the entrepreneur
, you know you have all theseother parts, but you have all
(17:41):
these great parts that give youthe autonomy and the freedom to
do what you love and inspire,and all the other pieces that
kind of help make those hardchallenges not so bad, you know.
Asher Laub (17:52):
What just came to mind was a memory about a year
and a half ago on my daughter.
Yeah, about a year ago.
She's two and change.
In the middle of an interview.
She was asleep and I wasthinking, okay, I'm going to
make this through the interview,it's just 45 minutes.
She wakes up and she was atleast not crying, so that didn't
destroy the interview.
But then she got excited.
She saw that the video camerawas facing me and she said I'm
(18:16):
talking about my career andstart climbing on my shoulders
and giving me kisses.
And thank God, like the guy wasreally understanding, he
thought it was really cute buttotally unprofessional.
Jennifer Loehding (18:27):
Well, that's why I said that's you know, it's
life.
It happens when you have kids.
Sometimes that stuff justhappens, right, I would have
probably been laughing, I wouldhave gotten a kick out of it.
I've had dogs, I've had allkinds of things come on the show
on the other end, so it's beengreat.
So we talked about thehardships.
I want to know, like, basically, what do you feel like?
You've said a lot of reallygood things here and, as an
entrepreneur and a creator, likeso we've talked to a lot of
(18:47):
creators.
I was inspired by their, bytheir way that you operate and
do things.
I would love to know, like,what have you?
You did mention being organized, like knowing what to do first,
but maybe some other thingsyou've learned about yourself in
this whole journey.
Asher Laub (19:04):
Well, I've learned more and more about myself and
what.
This has been a lifelongjourney, just learning my
learning who I am and what Ienjoy, what ticks, what makes me
happy.
Oddly enough, I mean you figureI would have learned this by,
you know, age 20 or something,but I guess I'm a different bird
I've spent an inordinate, aninordinate amount of time
(19:30):
figuring out where do I want tofocus my efforts, and within the
context of music, I mean.
First it was like two othercareers, so that's a whole other
.
I should write a book aboutthis.
My life is just one big joke.
But since I kind of landed onmusic because of the various
challenges involved, I've neverbeen fully content with the, the
(19:53):
sub situation I was in, whetherit's like performing for
certain bands or I've alwayssort of ached for more deeper
connection with fans or justwanting to be a part of films or
whatever.
So I have found that my brainis sort of evolving as I mature,
and as I mature I kind of pivota little bit within the context
of music.
(20:13):
And so here I am doingsomething I wouldn't have
anticipated five years ago,because I was five years ago I
was picturing myself 100% justdoing touring and now I see
myself as really be more of ahouse cat, more, more oriented
towards.
You know, production work gotmy studio here and this is like
my happy space, so it's verycool.
Jennifer Loehding (20:33):
It's very cool, yeah, and I do think we're
.
We're continuing to learn allthe time and, you know, that's
why our priorities sort ofchange as we age to like right,
we may have had different goalswhen we were this age and then
we get into another season ofour life and then we evolve and
I think that's what's reallykind of a beautiful thing is
that when you're able to takeyour craft and kind of evolve
that right like it, you talkabout these past careers, you
(20:54):
know, and I always tell people,you know, because I feel like
I've done a lot of things too.
I mean, I was with Mary Kay fora really long time and then,
when I came out of that, Istarted, I wrote a book and I
was doing this and I was doingthat.
But the interesting thing isthat everything sort of kind of
overlapped.
It all really kind of was.
You know, I'm in the center andall these things sort of kind
of overlapped each other.
And it took me.
You know, I formed my LLC in2018 and so now we're going into
(21:17):
almost 2024.
It took me really up until thelast year I worked with a mentor
for two years to really getgrounded on what I was trying to
do, like what is my messagingwith everything that I'm doing?
What is it I'm trying to createwith this all?
So I do think it takes time andwe do continue to evolve, and
you know what's to say a fewyears from now.
I may still I may be doingsomething completely different.
(21:38):
I might be doing a differenttype of podcast or something
different.
So I think that we have theright to be able to do that.
Asher Laub (21:44):
So, as somebody who has spent probably the better
part of like a year and a halfwith a couple of mentors, I'm
actually curious if you, inretrospect, feel like it's been
time well spent or well investedto have a mentor.
Jennifer Loehding (21:59):
I have, but and I will tell you this, though
, I've had.
You know, the beautiful thingis about when I was in the
network marketing space.
I had mentors for free, for Imean, because that's kind of how
that operated.
But I've always sort of goneout and paid for other stuff too
, because I like to get out.
I didn't want my information tojust be from one place.
I always feel like I wantinformation coming in from
(22:19):
different places, right, and soI, when I went to go do my life
coaching certification, I paid ahefty you know price for that.
That was something different.
But this mentor that I had, itwas really ironic because he
actually found me.
He found me and some otherpeople and said, hey, this is
what I'm doing and it was very,it was a really unique process,
and so in that, yes, for me thatwas beneficial because it
(22:41):
allowed me, I need, it was anadditional piece that I needed
to create, a program that I wastrying to create, and so it
helped me to actually get thatthing built out and make that
move that I had not done.
I've had some that haven't beenso great and I think that it's
like everything we do in life,right, like there's good and
there's bad and you have to doyour research.
But I do think that havingsomebody in your corner that can
(23:03):
kind of you know, cheer you onand inspire you, help you grow
it.
Asher Laub (23:09):
Yeah, let me ask you this is really piquing my
interest, because I don't know,I can't even tell if I've had
good mentors or not.
They're accomplished, really,really, really like big deal
people, but you know.
So I guess my question is wouldyou say that your mentor, or
you admire, was helpful becausehe gave you turnkey solutions,
(23:31):
or because he helped youunderstand yourself better?
Or both, because for me, I feellike a mentor, for them to be
worth money and and justinvesting my time Sure it's
gotta.
I would need some turnkeysolutions more than just like
yeah you know both, you reallyneed to be your leader.
(23:51):
What?
Jennifer Loehding (23:52):
I think I think you need both and that
that wins into a whole anotherconversation of you know, like
the consultant versus the coach,right, like the consultant's
gonna have solutions whereas thecoach is more of you.
Make that you.
You kind of decide the course,but they facilitate the process
to help you.
I kind of do both when I workwith people and then to speak to
that about that mentor.
They've all been different,asher.
(24:12):
I've had different ones atdifferent times and it feels
different spaces in my life Doyou know what I mean?
Like there's times when Ineeded the cheerleader, I needed
the affirmations I need.
That was my whole career, maryKay.
I got that for 22 years.
I got the right, you got this,you can do this.
And it did help me afterbecause it allowed me to grow a
business, build teams, to earncars in the company, to succeed
in certain areas of my life,right.
(24:33):
But then when I had this mentor, I needed something different.
I didn't need the cheerleaderanymore because I had.
I needed somebody who couldgive me a lot of the psychology
and give me some solutions onhow to build out my program.
So I think these people comeinto your life at different
times for different things, andit's really where you're at in
your life.
You know what I mean, what youneed at the moment that you're
going through something.
And so they've all went.
(24:55):
They've all went to medifferent things.
Asher Laub (24:58):
So sorry, I just I'm just trying to clarify what's
in my head.
So the consultant gave you the,the turnkey solutions.
Yeah, and the mentor worked onthe psychology but was not in
the cheerleader department.
Jennifer Loehding (25:10):
They can do all of those.
They can be different, but justto give you the difference, a
consultant's probably.
I know consultants probablygonna be.
This is really good because ouraudience was probably gonna ask
this question.
I've talked about this severaltimes.
Think of consultants, like ifyou do business coaching, a lot
of those are businessconsultants and a lot of them
they're giving you structure,they're giving you turnkey.
Next step, next step, next step, think of coach and mentor,
(25:32):
sort of as a guide.
They're, they're, they're theycould be giving you some turnkey
, but they're probably lettingyou figure this out and they're
helping you.
So, in other words, like I wastold, I do both.
That's that's why I'm kind ofunique.
It you're like you're unique.
My, I was.
I'm sort of a unique coachbecause I have, you know, life,
coaching, business.
But I do kind of a hybridbetween things I've learned how
(25:53):
do I teach you skills, but alsohow do I give you, be in a space
where we do coaching, you know,and mentoring.
Because if you think about theway I always tell people is that
if somebody tells us what to do, we don't always do it right,
but if it's our idea, we're onit like we're.
It's like we're on a likedonkey come right, yeah, like
that.
So you probably have some goodones that you put.
(26:14):
May have had some that weren'tso great, you know, but I think
if you walk away and you feellike, hey, this person inspired
me to want to change or dodifferent, you might kind of
have a coach in your corner,mentor, because they're
inspiring you, they're, they'recreating that, that desire to
want to grow, be more, achievemore, right, and that's what
(26:34):
these fit in different times ofyour lives, because sometimes
you need a person just to tellyou hey, how to scale this
business?
tell me the girl just tell methe numbers.
What do I need to?
And then you need the personthat says, hey, I asked her, I'm
going to help you do theunbelievable.
You're going to need that coachright?
So they're there's.
Asher Laub (26:52):
Is that what Tony Robbins does?
Jennifer Loehding (26:54):
yeah, kind of .
Yeah, I like his work too.
He's kind of the inspire coachkind of, and I think both are
different.
Asher Laub (27:03):
I know he's like the ultimate and people spend
thousands of dollars to go tohis and they're not like
one-on-one sessions, it's likefilling out Madison Square
Garden and him like doing thesehurrah sort of yes, yes.
Jennifer Loehding (27:16):
I don't know things they get people to move.
In some ways it doesn't workfor everybody, right, because
some people, no matter how muchyou inspire, they're never going
to make a move right like they.
They need more and it justdepends on where the where
you're at each.
You know where we, where we allare at the time that we're
looking for someone and I thinka good, if you find a good
mentor.
Hopefully they sort of put thatout there, their style, so that
(27:39):
you know kind of this is how Iwork and you're clear.
If they're not clear, then youmay not know.
So those were good questions,thank you.
I don't know how we even gotonto that, but those were good.
I'm such a big interviewer andyou're asking me that.
Asher Laub (27:52):
Well, yeah, I'm generally more intrigued by the
people interviewing me than I amwith myself.
Jennifer Loehding (27:57):
I'm interested in you because of
what you do, because I don't getto do that.
It's so funny, that's why Ilove these conversations.
It's so good.
So I do want to ask you whereis the most coolest place you
performed at or maybe traveledto?
Asher Laub (28:15):
Well, I mean I've performed a lot of cool places.
I'd say one of my favoriteconcerts was the Masters Theater
, which was not too far away.
It was like Brooklyn Queensarea.
But I mean in terms of venue, Imean hard to be Madison Square
Garden, carnegie Hall, lincolnCenter these are iconic venues.
Being on PBS was pretty amazing, I would say.
(28:41):
Traveling to other countries hasbeen a great experience Ireland
and then out in theScandinavian region.
To be honest, it's more aboutthe experience for me with
regards to the connection that Ihave with the audience, the way
that they're responding, moreso than how cool the venue is,
(29:02):
although I wouldn't undervaluethat.
But that's just as a musician,as somebody who's just kind of,
I take my craft seriously, notso much myself, but that's what
it's all about for me justconnecting with that.
I've had some great experiencesjust being here in my home
studio performing for peopleremotely and just having just
(29:23):
the deep connection with folksin Europe and Canada and just
across the country.
That's deeply meaningful to metoo.
It's just about the connectionfor me.
Jennifer Loehding (29:34):
Yeah, no, I love it.
I taught at Robus for manyyears, just to put this on a
small scale.
I didn't have these bigCarnegie Halls or any of that
kind of stuff.
But I will tell you, when Iwent into the classes where the
people did not activelyparticipate with me I mean they
were exercising but they didn'tactively engage with me they
were extremely boring classes.
The ones where I could getpeople like yelling and talking
(29:57):
and getting excited, those arethe ones I enjoyed.
So even though I don't can'tsay I've experienced your thing,
I can in some ways understandwhat you're saying.
Because there's no speaker.
I feel like performer wants toget up and perform where people
aren't engaging with them andthey're having this kind of
connection right.
Asher Laub (30:16):
Well, I can actually speak a whole lot more to that
because as a former teacher theDOE I taught about 10 years ago
I was a science teacher and Ialso like ran a music program
and meanwhile I was likewhatever part timing the whole
music thing.
But I found it pretty painfulto prepare lessons.
You know, put your blood, sweatand tears into a really good
lesson that you want to justsort of engage students and have
(30:38):
them fall asleep on you.
I can totally relate.
Jennifer Loehding (30:43):
I said I know you're not sleeping.
You're not sleeping in my class.
Asher Laub (30:46):
Yeah, and there's a performance aspect to teaching
and there's a leadership aspect,many leadership aspects to
teaching which are sort ofshared with also performing.
Jennifer Loehding (30:55):
Sure, I could see that.
I did not know you were ateacher, but I could totally see
that.
It's kind of like when I talkedto athletes.
We talk about entrepreneurship.
There are skills that arecarried over in this.
You know part of your life thatcome over here and vice versa,
right?
So this is good.
So what do you have coming up?
Anything that we need to talkabout?
Asher Laub (31:14):
No, but I'm just going to go take a nap after
this.
Yeah, I am nonstop.
Like right after we get offhere I'm going to be working on
this EDM single that is a bitlike Neon Dreams.
Those of you kind of want toget an idea, you can check out
Spotify, and the reason why I'mworking on that at the moment is
because my listeners arelooking for more diversity.
(31:36):
The last five songs have beensymphonies, like cinematic
symphonies, really for film, andI'm kind of going back to where
I was about a year or two agowith the dancing and like the
upbeat kind of fun music.
Fine For the clubs.
Jennifer Loehding (31:52):
That's awesome.
Well, you are doing awesomestuff and I want to congratulate
you on that and being able tofollow.
You know your passion and dothe things that you want to do
and inspire others.
So any words that you wouldlike to impart upon our
listeners maybe somebody, thesebuddy, these are entrepreneurs
and maybe they're in their craftor they want to do something
creative, or whatever anythingthat you would like to impart on
them- so, just sort of speakingto my own experience, that's
(32:14):
all I can do.
Asher Laub (32:16):
I would say that finding your happy place takes a
lot of work.
Nothing happens overnight.
It takes a lot of soul,searching, reading some books,
maybe having some mentors wewere talking about, but in the
end it just takes a realcommitment to your craft.
If you're good at something andyou see that there's a
possibility of earning an income, or you're already earning
(32:37):
something part time, just don'tgive up.
I fail every day and mostpeople consider me pretty
accomplished as a musician,producer, live performer and I
didn't get to where I am nowwithout a whole lot of sweat and
tears.
It's been a challenging journeybut it's just my secret, if you
(33:00):
will is essentially routine.
Just getting up every morning,just kind of chipping away at
the rock or whatever you will.
I'm a daily basis, so puttingme up, that's my last, yeah.
Jennifer Loehding (33:14):
Thank you, asher, that was awesome.
All right, so they're going tofind you now because we're going
to have your name out there,but if they want to maybe go to
a website or whatever, wherewould you like us to send them?
Asher Laub (33:23):
Sure, so go to wwwasherlaub.
com.
That's my website and that'llkind of send you out to the
social media platforms.
Stream platforms, ashra Law,but I think I'm the only one in
the country.
You can check out myshenanigans on Instagram and
Facebook and TikTok, so on andso forth.
You can stream my originalmusic on Spotify, itunes and
million other platforms.
Jennifer Loehding (33:45):
And you're pretty easy to find, so I don't
think anybody have trouble.
I always like to ask thatquestion, but, yeah, I Google,
joe, you're not that hard tofind out there.
So, and you do great work.
I love your music, I love yourstuff, so I think it's awesome.
Congratulations to you thatyou're able to do that.
Asher Laub (33:58):
Thank you so much, and I welcome DMs and comments
and anything like that.
I always try to connect withpeople.
Jennifer Loehding (34:03):
Very cool, very cool, all right.
Well, to our listeners we dowant to say if you enjoy our
show, head on over to Apple,give us a review there.
You can hit that subscribebutton on the YouTube so you can
follow us and we can continuesharing all these.
I like to say cool stories.
They're extraordinary storiesand, as I always say, in order
to live, the extraordinary muststart, and every start begins
with a decision.
You guys, take care, be safe,be kind to one another.
(34:25):
We will see you next time.
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