In this episode of Best Story Wins, Michael Duda—partner at Bullish and former agency leader—shares how he’s blending creative and financial capital to back high-growth brands like Peloton, Warby Parker, and Harry’s. He explains why marketing should be treated as an investment, not a cost, and how content, brand, and business strategy can come together to build lasting value.
We also dive into:
- Why marketing lost power—and how to get it back.
- The ROI of early-stage storytelling and customer obsession.
- How B2B brands can move beyond sales-driven messaging.
- Why “safe” content often leads to invisible brands.
- Full-funnel strategies that withstand tough market conditions.
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