In this episode, Deanna Adams, Senior Director of Integrated Campaign Marketing at Dropbox, reveals how to actually make your brand show up across the entire customer journey—not just in a 15-second pre-roll.
Deanna shares how her team re-engineered Dropbox’s content engine for agility, built emotional resonance through integrated campaigns, and created a structure that lets the brand promise echo from awareness to advocacy. It’s not theory—it’s game film from the frontlines of modern B2B marketing.
We also cover:
- Why the “brand vs. performance” debate is holding your team back
- How AI is shifting from shiny feature to workflow essential
- What a truly integrated customer journey looks like in practice
- How to structure agile teams that actually collaborate
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