In this episode, Chase Howell, VP of Marketing at InfoTrust, shares the formula of B2B marketing that builds trust, converts, and scales without losing its human touch. From launching bestselling books to ditching digital-only in favor of in-person events, Chase shares what it takes to make your brand unforgettable in a landscape obsessed with efficiency and drowning in AI-generated content.
We also discuss:
- Why most "free reports" get ghosted (and what to do instead).
- How to turn your internal experts into legit thought leaders.
- Why authenticity will be the new conversion rate in the AI era.
- How philanthropy and brand are merging into one powerful differentiator.
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