Why Most GTM Plans Don’t Work

Many go-to-market strategies sound good on paper but fall apart in practice. The issue isn’t the lack of talent, but rather the misalignment, timing, or wrong assumptions they’re founded on.

In this episode, Brandon Redlinger, fractional marketing leader and co-founder of The Forge community, shares what he's learned from years in the trenches of B2B marketing, from building ABM categories to launching his own curated community for marketing leaders. He talks about why brand matters more than ever, what makes community-building actually work, and how to avoid the common pitfalls that derail go-to-market efforts.

We also explore:

• Why category creation starts with clarity, not buzzwords
• The value of brand in speeding up pipeline and reducing CAC
• How community can elevate marketing leadership—not just audience engagement
• What early-stage companies must get right in their GTM motion
• How marketing leaders can vet roles and align with CEOs from day one