Welcome to Beyond the Screen: IRL Tech Talk, where the digital world collides with everyday experience and technology is no longer just behind the scenes—it’s in the air we breathe, the spaces we inhabit, and the stories we tell. Today’s tech talk isn’t about gadgets for their own sake; it’s about how emerging tools like extended reality, artificial intelligence, and immersive innovation are reimagining our physical and virtual realities at once.
Step into a live event in 2025, and you’re likely to meet more than a few AI assistants who already know your preferences, greet you by name, and tailor every part of your visit for maximum engagement. That’s not a vision of the future—it’s current reality, powered by leading XR and AI agencies making waves this summer. Remo.co describes how world-class teams are merging AI-driven interactions, AR filters, and cinematic VR into real-world events where information isn’t only displayed, it’s experienced firsthand. Virtual concertgoers now collaborate with digital crowds from home, thanks to platforms like Lookport, while NeoPangea transforms trade shows and pop-up stores by blending tactile exhibits with sensory-rich virtual activations, all underpinned by AI insight and human creativity.
But the transformation isn’t just about spectacle. The Dublin Tech Summit this year highlighted a new generation of emotionally intuitive AI—algorithms not just processing data but simulating empathy, supporting real human connection. Thought leaders like Dr. Lollie Mancey and Dr. Alessandra Sala challenged the boundaries between assistance and companionship, theorizing about what it means to trust technology with not just our to-do lists, but our feelings and relationships as well. Panelists agreed: We are moving into an era where machines feel less like tools and more like collaborators deserving of ethical scrutiny, careful design, and, at times, even our emotional trust, as reported by ComplexDiscovery.
Meanwhile, across the globe, creative communities are diving in, blending physical and digital arts IRL. The CTRL+ALT+CREATE showcase in Seattle is the latest example, where artists and technologists meet in the flesh to explore how code, art, and mixed reality can build shared experiences that wouldn’t be possible alone. On International Day of Friendship, youth programs celebrate technology not as an isolator, but as a bridge—one that consistently rates high with students for sparking authentic connections, both on and offline.
Education and training are racing to catch up. In Ireland, new government-supported schemes like Immersive Ireland’s Worldbuilding Creator's Lab and Eirmersive’s hands-on workshops are putting next-generation digital tools directly into the hands of creators, equipping them to both dream and deliver. This isn’t about passively consuming tech advances; it’s about cultivating skillsets that let people become active participants in shaping what comes next. Screen Ireland’s funding for digital storytelling, XR production, and AI skills development is just one signal of how the screen industry is expanding well beyond the screen, nurturing a pipeline of talent ready to invent new forms of entertainment and connection.
Even in business, the startup world is abuzz with IRL events—think the World Summit AI in Amsterdam and The London Business Show—where founders, investors, and developers gather not only to network, but to test-drive the latest collaborative platforms and pitch in hybrid virtual-physical formats. Opportunities for fresh partnerships, team formation, and market insight emerge as new AI-powered networking apps connect people with shared goals or creative visions more efficiently than ever, as noted by Wise.
With heavyweights like Meta set to host major livestreams introducing their latest AI glasses and metaverse tech, and content marketers finding new strategies to capture real attention in an era of digital saturation, the 2025 landscape is clear: the most important conversations are no longer happening just online or solely onstage—they’re happening both, and everywhere in-between.
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