Billie Eilish's -Hit Me Hard and Soft - Everything You Need to Know

Billie Eilish announces her highly anticipated third studio album, "Hit Me Hard and Soft," set for release on May 17, 2024, promising a daring and introspective musical journey with a focus on sustainability in its physical production.

Episode Transcript

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Hey there, music lovers. Ifyou're a fan of Billie Eilish or just
appreciate groundbreaking and emotionally resonant music,then you won't want to miss this exciting
news. In today's episode, we'llbe diving deep into the details surrounding Billie
Eilish's highly anticipated third studio album,hit Me Hard and Soft. As one

(00:23):
of the most influential and innovative artistsof our generation, Billie Eilish has consistently
pushed the boundaries of her sound andexplored new creative territories with each release.
With hit Me Hard and Soft,she promises to deliver her most daring and
introspective body of work to date,showcasing her unique blend of haunting vocals,

(00:49):
thought provoking lyrics, and cutting edgeproduction. Throughout this episode, we'll be
exploring everything you need to know aboutthe upcoming album, from its enigmatic title
and striking cover art to the mysteriousbillboards that have been popping up around the
world. Will also delve into Billy'screative process, her commitment to sustainability,

(01:11):
and the powerful messages she hopes toconvey through her music. Whether you're a
die hard Billie Eilish fan, orsimply appreciate the artistry and innovation that she
brings to the music world. Thisepisode is not to be missed. So
sit back, relax, and joinus on a journey through the world of

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hit Me Hard and Soft as weeagerly await the arrival of Billy Eilish's latest
masterpiece. Billy Eilish, the twentytwo year old singer songwriter who has taken
the music world by storm, hasofficially confirmed that her third studio album,
hit Me Hard and Soft, willbe released on May seventeenth, twenty twenty

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four. The announcement has sent fansinto a frenzy of excitement as they eagerly
anticipate the latest offering from the Grammyand Oscar winning artist. Eilish has been
teasing the project for some time,dropping hints and cryptic messages through her social
media channels. On February twenty second, she posted on Instagram my album is

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mastered, followed by another post onApril eighth, simply captioned ready. The
latter post featured a video of ashadowed Eyelish sinking into dark blue water before
a hand grasps hers and pulls herupwards. This enigmatic imagery has only fueled
the anticipation surrounding the album's release.In the days leading up to the official

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announcement, Eilish engaged in a uniquesocial media stunt, adding all one hundred
twenty million of her followers to herclose friends list on Instagram. There,
she posts did a story with anall blue background and the words I'm telling
you something tomorrow. This move generatedsignificant buzz and earned the singer an additional

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ten million followers in less than aweek. Pushes the boundaries of her sound
and explores new emotional territories with eachrelease. A press release for the album
describes it as her most daring bodyof work to date, a diverse yet
cohesive collection of songs that hits youhard and soft, both lyrically and sonically,

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while bending genres and defying trends alongthe way. The track list for
hit Me Hard and Soft features tensongs, including intriguingly titled tracks such as
Skinny Lunch, La Moore D's maVie Blue and Wildflower. As of the
current announcement, there do not appearto be any collaborative features on the project,

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a decision that is consistent with Eilish'sprevious albums and highlights her singular vision
as an artist. In addition tothe musical content of the album, Eilish
has also made a strong commitment toenvironmental sustainability in its physical production. The
vinyl pressing of Hit Me Hard andSoft will be made from one hundred percent

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recyclable material, with a special ecomixvariant made from trimmed flash and leftovers from
any color that cannot otherwise be reused. This means that each pressing of this
variant will be unique, adding anelement of collectibility for fans while also minimizing

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the environmental impact of the album's production. Similarly, the c D version of
the album will feature a soft packcase covered in red paint splatters personally applied
by Eilish herself. Personal touch notonly adds a unique esthetic to the physical
product, but also demonstrates Eilish's handson approach to every aspect of her creative

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output. Eilish's commitment to sustainability andminimizing waste extends beyond the production of her
album. In a recent interview withBillboard, she spoke out against the practice
of artists releasing multiple vinyl variants withunique features solely to boost sales numbers.

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Eilish criticized this tactic as wasteful andargued that it prioritizes commercial success over the
impact on fans, wallets, andthe environment. This stance is consistent with
Eilish's broader philosophy of using her platformand influence for good. As she stated

(05:53):
in the Billboard interview, if Idon't use that privilege to do some good
in the world, then what's theThrough her music, her public statements,
and her actions, Eilish consistently demonstratesa deep sense of social responsibility and a
desire to affect positive change. Asfans eagerly await the arrival of hit Me

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Hard and Soft, the anticipation ispalpable. The album's announcement has been preceded
by a series of mysterious billboards thathave appeared in cities around the world,
featuring cryptic lyrics and Eilish's signature blushmascot, a gender neutral stick figure slanting
to the left. These billboards,spotted in New York City, Los Angeles,

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London, and even Sydney, haveonly added to the sense of excitement
and intrigue surrounding the album's release.The particular shade of blue used in these
billboards matches the color that Eilish hasrecently adopted for her social media profile pictures,
further cementing the connection between the albumand her current esthetic. This attention

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to detail and cohesive visual identity isyet another example of Eilish's meticulous approach to
her art and her ability to createimmersive and engaging experiences for her fans.
As the release date for hit MeHard and Soft approaches, it is clear
that Billie Eilish is poised to deliveranother groundbreaking and emotionally resonant body of work.

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With her unique blend of haunting vocals, introspective lyrics, and innovative production,
Eilish has established herself as one ofthe most important and influential voices in
contemporary music. Through her music,her public statements, and her commitment to
social responsibility, Eilish continues to inspireand engage a global fan base that spans

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generations and transcends cultural boundaries. Asshe prepares to unveil her third studio album,
there is no doubt that hit MeHard and Soft will be a defining
moment in her already remarkable career anda testament to the enduring power of her
artistry. Thank you so much fortuning in and joining us on this exciting

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journey through the world of Billie Eilish'supcoming album, hit Me Hard and Soft.
We hope that this episode has givenyou a deeper understanding and appreciation of
the artistry, innovation, and emotionaldepth that Billy brings to her music.
As we eagerly await the release ofHit Me Hard and Soft on May seventeenth,

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twenty twenty four, we invite youto stay connected with us for more
in depth discussions, exclusive interviews,and behind the scenes glimpses into the music
that moves us. If you enjoyedthis episode, please don't forget to hit
that subscribe button to ensure you nevermiss a beat. Your support means the

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world to us and we can't waitto continue exploring the fascinating world of music
together. This episode was brought toyou by Quiet Please Podcast Networks, your
go to source for engaging, informativeand thought provoking content from music and entertainment

(09:30):
to culture and beyond. Quiet Pleasehas got you covered. Once again.
Thank you for being a part ofour community, and until next time,
keep listening, keep exploring, andkeep embracing the power of music to hit
you hard and soft. This isyour host signing off.