August 11, 2023 • 55 mins
For the past 30 years the cookie has been the backbone of the internet—enabling personalization, monetization and giving birth to digital advertising as we know it. Fast forward to 2024, and major changes are on the horizon with Google announcing the end of third-party cookies. In this very first episode of Blind Data, Kelly Nyland, Founder & CEO of Whym and Ryan Hornberger, VP of Engineering at Whym, dive deep into the shift that's about to transform the foundation of the internet, affecting everyone’s online experiences.
Join as we break down:
Join as we break down:
- The birth of the third-party cookie, its rise to fame, and its imminent demise
- The next version of the internet: What specific changes are underway with third-party cookies, data privacy and consent, and how this will affect both user experience AND digital advertising
- The future of cookieless commerce and how to adapt
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