Join me as I explore the secrets behind the success of Michaelessek.com, a website that has achieved remarkable rankings with just 41 blog posts.
Learn how he crafts a compelling hero section with clear copy and an enticing call to action backed by social proof.
We'll also take a deep dive into one of Michael's top blog posts, "11 Best Print On Demand Companies & Sites."
If you enjoyed this episode, subscribe, leave a review, and share it with fellow bloggers. Thanks for tuning in, and until next time, keep blogging!
Episode Transcript
Welcome to the Blogging Mindset podcast,where I hope you gain clarity, focus
and inspiration to boost your blogging results. Welcome back to the Bloging Mindset podcast.
Today it's Website Wednesday, where Ilook at a website and talk about
what you and I can learn fromit. And I'm going to be talking
about a website that is kind ofin a micro niche and that website is
(00:21):
Michael esk dot com. And thereason I want to highlight Michael's website is
because he ranks for some incredibly valuablekeywords, yet he only has forty one
blog posts on his website. Solet's see what makes Michael's website so special.
Let's start by talking about who isMichael Esse? And to quote his
about section, it says, Ihope artists and designers come up with winning
(00:43):
t shirt ideas and turn them intodesigns that sell. I also review print
on demand companies and sites providing tutorialsand guides to help you sell more merch
and increase profits. If you're lookingfor practical advice that will supercharge your ideas,
boost sales, and help you growa sustainable business from your art,
subscribe to my free email newsletter todayend quote. That is an incredible about
(01:08):
section. It's short, describes theexact audience that Michael writes to, and
it has a single call to actionat the end of it. Now,
let's look at michael sx hero section. The hero section has very clear copywriting,
reading free weekly tips to supercharge yoursales. After that, it has
(01:29):
a very clear call to action,which is to join his newsletter. The
newsletter CTA is backed up by socialproof quoting red Bubble, a very popular
print on demand website. Now,let's look at the structure of one of
his top blog posts titled eleven bestPrint on Demand Companies and Sites. If
you take a look at this post, you'll see that it is extremely in
(01:51):
depth. Michael obviously knows what he'stalking about. He shows lots of examples
of eat and each section of theblog post could be a blog post of
its own. At the top ofthe blog post, he has eight single
paragraph summaries of the top four printon demand platforms and the top four print
on demand websites. Under the summariesare is an affiliate link to take you
(02:14):
to the website and another link tothe jump to the section in the blog
post reviewing the particular print on demandplatform or site. And as you jump
to each section of this incredible pillarblog post, you'll see complete reviews for
each platform, lots of images,internal links, affiliate links for platforms that
integrate with the print on demand sites, and helpful external links. Now,
(02:38):
the reason I call Michaels dot coma micro niche website is because its primary
focus is on print on demand platformsand how to get the most value out
of them. If you look atother websites talking about print on demand such
as Shopify, Blogging Wizard, Oberlow, and website builder Expert, you can
see that they cover a wide varietyof marketing and e commerce content. On
(03:00):
Michael's website which focuses on in depthprint on demand website reviews and supercharging your
print on demand sales. This makesit a premiere, one stop shop and
learning resource for print on demand enthusiasts. So what are the key takeaways from
Michael sc dot com. One,Create a skyscraper pillar post for your blog
(03:22):
and go all in on covering everythingabout that topic. From there, create
lots of blog posts related to thatone single pillar post and internally linked to
those blog posts from your skyscraper pillar. Two, have one clear call to
action on your homepage, use socialproof and use short, engaging copywriting.
And three, you've become an authorityby niching down rather than making broad content.
(03:46):
That's it for today's episode of theBlogging Mindset podcast. I hope you
found this micro niche website case studyinspiring and helpful. Learn from it,
and remember the authority in the modernblogging world is easiest to pay by niching
down. If you enjoyed this episode, don't forget to subscribe, leave a
review, and share it with fellowbloggers. Thanks for being awesome, and
(04:09):
until next time, keep blogging.
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